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brand brief green + thornton


10


DISRUPTIVE


NEW LOW PRICE NOW WITH STAIN REMOVER


No Emotion


10

9


style + substance

design. function. sustainability.


Can launch a new product line in 4 to 6 months Launches 2 to 3 product lines per year Uses a trial-and-error process of innovation


hand care

floor

laundry

dish

specialty


air care

all surface

baby + kids

bathroom

body care


Method Go Naked Liquid Hand Soap

Hand Soap Softsoap Anti-bacterial

Method Go Naked Liquid Hand Soap

$3.19

$4.29*

Dawn Direct Liquid Foam Dish Detergent

Method Go Naked Dish Soap Liquid

$4.99

$5.99

Dish Soap

Method Go Naked Hand


10

9

8


3390% Growth

28.5% method dish

100 75

dish category

2%

50

68% 12.8%

25

method hand wash

leading brand

0

2002 2003 2004 2005 2006 2007 method annual revenue Source: Mintel International Group


10

9 7

8


one billion impressions


10

9

7

6

8


Progressive Domestics


10

9

7

6

8

5


$18 Billion

$$$$


brands matter


10

9

7

6

8

5

4


2.7

billion advertising spend

15

million on toilet paper million on 3advertising

Source: Yahoo interview with Eric Ryan


All Purpose Cleaners/ Disinfectants 11%

Glass Cleaners

1%

2%

16%

15% 1% 69%

.0055% 1%

19% 1% 2%

method total market share

420 million

Lysol Clorox Green Works Pine-Sol simple green method others

62%

161 million

Windex Clorox Green Works Seventh Generation Private Label Method other

Source: Information Resources Inc. (Doesn’t include Wal-Mart sales)


10

9

7

3

6

8

5

4


Big 7 Companies

Private Label

Natural Green Products


10

9

7

3

6

2

8

5

4


“People typically discover Method because of the design, love using it because of the fragrance, then discover it’s good for you. It’s that third piece that drives loyalty. It is easy to copy fragrance, the attitude, but you can’t copy the philosophy.” -Adam LowryMethod, Co-Founder


Thought Leadership

Inspirational treatment of athletics and competition

Inspirational treatment of design and innovation

Inspirational treatment of cleaning


10

9

7

3

8

6

5 2

4 1


The Objective: Enlist the help of your brand advocates Encourage advocates to buy across categories, to support new innovations in current categories, and to help recruit others with similar mind set.


$3 Million


thank you.

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