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COTY

TEAM 2:

Babb, Colbert, Shah, Thornton


THE
INDUSTRY 25
Billion
dollar
industry 200
new
brands
a
year No
brand
loyalty Everything
is
the
same


BEEN
THERE
DONE
THAT... Designers


BEEN
THERE
DONE
THAT... Celebrity
Endorsements


BEEN
THERE
DONE
THAT... Advertisements


“Tap
into
popular
culture
‐
that
is
 where
the
innovation
is
happening.” ‐COTY


LIFESTYLE


High‐end Fashion

“Look
at
me” Status
&
Luxury

Urban
 fashion

Culture
drives fashion


“Brands
should
be
able
to
adapt
 to
consumers,
 not
be
so
focused
on
an
ideal
 of
a
particular
lifestyle.” ‐
David
Gensler 


Brand
Manager


THE TOO FRESH CREW


MONIKER HIM AND HER


MONIKER’S DNA

Text Represents
a
creative
lifestyle
without
genre 
Freedom 
Self
expression 
Art
and
Culture 
Individuality


THE TOTAL PACKAGE

Sizes: .27
oz
$25 1.7
oz
$55 3.4
oz
$65


PARTNERSHIPS

Nike Kid
Robot


MARKETING


ROLL OUT

Boutiques National
Chains Online‐stores


Coty Cosmetics  

Presentation created to create, develop and introduce a new fragance idea for Coty Cosmetics.

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