By virtue of its location on the Mediterranean shore and the modern, secular concepts on which it was founded, Tel AvivJaffa has a multitude of facets. The city is simultaneously Israel’s commercial center and largest resort; its cultural capital and the arbiter of all that’s hot or not. It’s vibrant and brash. Cosmopolitan but personal. Casual - yet never fully at rest. What is important is that it has come of age; not only embracing the new, but no longer neglecting the old.
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