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Volume XXlV, No. 12

March 2011

The Independent Medical Business Newspaper

Clinic managers face challenges in world of flux

Success hinges upon teamwork by physicians and administrators By Shari Ohland, MHA, CMPE

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n any given day, a medical practice administrator juggles a myriad of critical projects, all of nearly equal importance. More than likely, the administrator maintains a constantly updated priority list—with the understanding that, above all else, change is certain. Health care reform and market forces are changing medical practice, and our greatest strength is the ability to adapt to those changes and not fall victim to them. This article looks at the current state of medical practice administration and the challenges administrators face in today’s health care environment.

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Profits vs. care?

Cutting-edge medicine—a driver octors are faced with of the “medical arms race” challenging imperaWhether to achieve a real or a tives: The need to perceived advantage, doctors provide the best care possible increasingly compete for “busiand the need to keep our business” (i.e., patients) by staying on ness in the black so that we the cutting edge of medical techcan provide that care. Yet, Sometimes nology. The so-called “arms race” are these imperatives mutually in health care refers the expento less is more exclusive? What ethical, operasive (and often tional, and financial issues unproven) treatBy Nicholas J. does the current health care ments, gadgets, and Meyer, MD reform and reimbursement gizmos we feel we environment raise? And most must offer patients important: Can physicians find a satisfactory in the name of progress. All too balance between profit and care? often, over time we find that I would argue that we can and must find these newer, nearly always a balance. Focusing on profit alone compromore expensive options serve mises patient care and trust while also nothing more than to line the straining our health care system; and focuspocket of the manufacturer, ing on care alone will unwittingly cause our sales representative, or, perpractices, as businesses, to fail.

Detriot Lakes, MN Permit No. 2655

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PRSRT STD U.S. POSTAGE

PROFITS VS. CARE? to page 10

What do administrators do?

Administrators are recruited to lead a medical practice. We are trained to CHALLENGES to page 12

IN THIS ISSUE: Chronic illness Page 26

Minnesota Physician March 2011  

Health care information for Minnesota doctors Cover: Profits vs care? by Nicholas J. Meyer, MD Clinic managers face challenges of in world...

Minnesota Physician March 2011  

Health care information for Minnesota doctors Cover: Profits vs care? by Nicholas J. Meyer, MD Clinic managers face challenges of in world...