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MEDIA KIT 2017

www.mppub.com P: 612.728.8600 F: 612.728.8601 2812 East 26th Street Minneapolis, MN 55406


ADVERTISING RATES

Effective January 2017

Color included in cost.

MINNESOTA PHYSICIAN PUBLISHING Established in 1986, Minnesota Physician Publishing is a respected source for industryleading information in the fields of health care policy, medical business, and human resource management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.

ADVERTISING 612.728.8600 or info@mppub.com

ADDRESS 2812 East 26th Street, Minneapolis, MN 55406

BILLING Phone: 612.728.8600 Fax: 612.728.8601

WEBSITE www.mppub.com

AD SIZE

1 INSERTION

6x (per ad)

12x (per ad)

Full page

$4387

$3988

$3688

2

/3 page

$4069

$3702

$3518

½ page

$2967

$2710

$2487

1

/3 page

$2758

$2522

$2304

¼ page

$1764

$1560

$1375

Back cover

$4960

$4460

$4075

GUARANTEED & SPECIAL POSITION Minnesota Health Care News retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

AD SUBMISSION Email your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint. Materials not submitted camera-ready are subject to production charges. Please use these photo specifications for inside pages from our printer: • Color photos should be saved as CMYK (not RGB) • Scan resolution = 300 dpi • Total ink limit (C + M + Y + K) = 230% • Black ink limit = 70% • Press Dot Gain = Approx 25% • Minimum dot value (highlights) = 7% Anything less will not hold ink • Maximum dot value (shadows) = 70% Anything more will saturate to solid

PAYMENT TERMS/BILLING INFORMATION • All rates listed are net. • A 3% discount may be taken from any invoice paid within 10 days. • A finance charge of 18% per annum will be charged on past-due invoices. • Non-camera-ready advertising materials will incur production charges on an individual basis. • Payment is due within 30 days of invoice date. • Interest, collection agency fees and/or reasonable legal fees shall be due as incurred if applicable to unpaid advertising invoices.


PRINT AD SIZES

ADVERTISING CONDITIONS • The publisher reserves the right to refuse any advertisement. • The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.

¼ PAGE FULL PAGE

½ PAGE

/ PAGE

1 3

½ PAGE

Size

Width

Height

Size

Width

Height

Full page

8.5"

11.625"

½ page horiz.

Trim size

9.5"

12.625"

½ page vert.

4"

10.875"

13.125"

1

/3 page

4"

7.75"

¼ page

4"

5.25"

Full-page bleed

10"

8.5"

5.25"

• If the publisher is at fault for any advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue. • Advertisers are held responsible for all invoices billed to advertising agencies that default on payment. • Unearned frequency discounts and cancellation penalties related to advertising agreement termination are charged back to the advertisers. • Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.

REPRINTS • A great way to leverage press coverage of your organization • An ideal supplement to your marketing/advertising program

• All ads must be bordered.

• Perfect for educational handouts at seminars and conferences • An outstanding complement to your public relations campaign • Color or Black & White

ONLINE ADVERTISING

• Reprints are usually letter size and printed on both sides

Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies. Quantity

Color

Price

100

Black & White

$300

500

Black & White

$500

1000

Black & White

$725

Read-only pdf file

Full color/with reprint order

$125

Full color/no reprint order

$250

2-color = $300 extra 4-color process = $450 extra Minimum order is 100 copies Local delivery $35

Advertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at www.mppub.com


EDITORIAL PROFILE

CIRCULATION

Minnesota Health Care News is a bridge between the providers of health care and the consumers of health care. It is written by doctors and allied medical professionals.

Minnesota Health Care News publishes 40,000 monthly copies and is distributed free of cost to health care consumers. It is available exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. Minnesota Health Care News is distributed throughout the seven-county metro region at over 550 locations. Minnesota Health Care News is also mailed free of charge to health care administrators, executives and leaders throughout the state. Members of the Minnesota Legislature receive complimentary subscriptions. Subscriptions are available for $36 a year.

Each issue contains information about illness, prevention, health insurance, health care legislation, long-term care and many other health-care related topics. In conjunction with our editorial board, our goal is to Educate, Empower and Engage the consumer. Minnesota Health Care News contains the most current and unbiased information on new developments in health care delivery. New medications, new diagnostic equipment, tests and new treatment options are all covered on an ongoing basis. It is inherently clear that the content does not replace medical or professional advice. There is no other content ever published beside health care information, which presents an exceptional opportunity for anyone with a healthcare-oriented advertising or marketing message. We are dedicated to maintaining the highest standards of journalistic integrity and providing our readers with a useful and outstanding publication.

Age and gender Age and gender (total percentage) (total percentage)

0

Male Male15% 15%

Male 15%

Female Female 85% 85%

Female 85%

0

20

20

40

40

060

60

Age and gender Age and gender (total percentage) (total percentage)

Age and gender (total percentage)

61-71 61-7129% 29%

2080

80

100 40

100

60

Under 21 Under 21 14% 14%

51-60 51-6029% 29%

Age and gender (total percentage)

80

Male Health Insurance Coverage 15% Health Insurance Coverage Health Insurance Coverage of the total Minnesota Population of the total Minnesota Population of the total Minnesota Population (total percentage) (total percentage) (total percentage)

DEMOGRAPHICS

Age and gen (total percen

61-71 31-40 29% 31-40 14% 14%

41-50 41-5014% 14% 51-60 29% Age and ge (total percen

100

Un 61-71 29%

UnThe MinnesotaUn-Health Care Consumer Association (www.mnhcca.org) is an online Uninsured insured community of Minnesota Health News readers who participate in consumer opinion Non- 6% Female Other Careinsured NonOther 6% Non- 6% Other Group public surveys.Group Results of these surveys are published each 85% Group public publicmonth. There is no cost to join the 8% 1% 51-60 association8%and it provides1% our readers 8% the opportunity 1% for their voices to be heard in health29% care policy discussions. The association has been active for several years, and membership Medicaid data, along with public data from the Minnesota Department of Health, allow us to present Medicaid Medicaid 14% 0 20 40 60 80 100 14% profile of our 14% an accurate readers. Medicare Medicare 15% 15%

Employer Employer Medicare Employer 56% 56% Health 15% Insurance Coverage 56% of the total Minnesota Population (total percentage) Uninsured Non- 6% Group 8%

Other public 1%

Medicaid 14%

Medicare 15%

Employer 56%

Un


2017 PUBLICATION DATES January

MISSION STATEMENT

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30/31

Minnesota Health Care News is a response to the need for independent dialogue between health care delivery and health care consumers. As our health care system becomes increasingly complex, the need to make informed decisions on a consumer level is vital while we address the difficult issues of balancing cost, quality, and access. The best possibility of creating positive solutions to these problems is to actively involve the patient. The goal of Minnesota Health Care News is to provide a forum for this process and to educate, empower, and engage the consumer. Produced by Minnesota Physician Publishing, Inc. (MPP), a respected leader and independent voice in health care, Minnesota Health Care News has no hidden agenda and no concern for maintaining market share or manipulating opinion. MPP currently produces Minnesota Physician (which reaches every doctor in the state), MedFax (serving clinic/hospital administrators/executives), Employee Benefits Planner (for human resources decision-makers) and the Minnesota Health Care Roundtable (a semiannual conference on policy issues). Minnesota Health Care News completes the circle of serving and covering all elements of health care delivery. It is a task for which MPP is uniquely qualified and to which it brings full commitment to legitimately meaningful, outstanding content. Minnesota Health Care News is available by subscription and is distributed free of charge exclusively in places where health care is delivered: hospitals, clinics, pharmacies, and long-term care facilities. It is supported by subscriptions, sponsorships, and advertising, and provides an ideal environment in which to target healthcare-conscious consumers with a wide variety of marketing messages. The foremost mission of Minnesota Health Care News is to contribute to the development of the best possible system for the delivery of health care. KEY: Ad Space Reservation (for next month) Ad Materials Due Minnesota Health Care News issue Published


2017 EDITORIAL CALENDAR MINNESOTA HEALTH CARE NEWS JANUARY

FEBRUARY

MARCH

APRIL

EDITORIAL ASSIGNED BY

10/7/16

11/4/16

12/5/16

1/4/17

EDITORIAL DUE BY

11/3/16

12/2/16

1/4/17

2/1/17

Orthotics Advances in prosthetics

Minnesota Health   Care Roundtable Value-based purchasing

Nephrology New treatments for kidney disease

Community Caregivers Physician profiles

Written by doctors and health care leaders, with feature articles, guest editorials, interviews, and a calendar of events. Selected topics include:

Legislation Preview 2017 session Home Care Assessing your home care needs

Neurology Treating brain tumors

Drug Classes Antibiotics

Cardiology Correcting congenital defects

Audiology Recognizing hearing loss

Health Care Disparities Minority health Issues Pediatrics Initial diagnosis of autism

AD SPACE RESERVATION

12/14/16

1/17/17

2/14/17

3/14/17

AD MATERIALS DUE

12/19/16

1/24/17

2/21/17

3/21/17

MAY

JUNE

JULY

AUGUST

EDITORIAL ASSIGNED BY

2/1/17

3/3/17

4/3/17

5/5/17

EDITORIAL DUE BY

3/1/17

4/3/17

5/1/17

6/2/17

Primary Care Sepsis

Distributed in over 600 health care locations throughout the sevencounty Metro area: clinics, hospitals, pharmacies, LTC facilities, and more. Selected topics include:

Women’s Health HPV immunization

Environmental Health UV light exposure Epidemiology Hepatitis

Long Term Care Transitional care services

Rheumatology Scleroderma

AD SPACE RESERVATION

4/11/17

AD MATERIALS DUE

Cardiology Atrial Fibrillation Health Care  Architecture Honor Roll

Legislation Fall session key bills Orthopedics Foot and ankle surgeries

Radiology Interventional radiology

Neurology Parkinson’s disease

5/16/17

6/13/17

7/18/17

4/18/17

5/23/17

6/20/17

7/25/17

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

EDITORIAL ASSIGNED BY

6/2/17

7/3/17

8/4/17

9/1/17

EDITORIAL DUE BY

7/3/17

8/1/17

9/1/17

10/2/17

Education Training the health care staff of the future

Recognizing medical research

Cardiology Living with COPD

Chronic Pain Reducing the use of narcotics

Produced monthly by Minnesota Physician Publishing, dedicated to improving health care in Minnesota for over 30 years. Selected topics include:

Medicare Preparing for open enrollment Special Focus Diabetes

Public Health Domestic violence

Home Health Care Palliative Services

Gastroenterology Treating GERD

Behavioral Health PTSD

Oncology Advances in pancreatic cancer treatment

Health Insurance Navigating MNsure

AD SPACE RESERVATION

8/15/17

9/12/17

10/17/17

11/14/17

AD MATERIALS DUE

8/22/17

9/19/17

10/24/17

11/21/17

Dates and topics are subject to change.

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com


30 years of serving Minnesota’s health-care delivery system

Bringing your message to your market Minnesota Health Care News is a direct link between our health-care delivery system and health care consumers. Written by physicians and industry leaders, we provide an unparalleled marketing opportunity. Our easily understood content is dedicated to patient advocacy. All our readers are already actively engaged in the health-care delivery process. Your message is not lost in competition with remodelers, retailers or restaurants. • 40,000 monthly copies distributed metro-wide in clinics, hospitals, pharmacies and long-term care facilities.

• High-quality print production values with a heat set format and outstanding color reproduction.

• Your advertising message is not lost in the clutter and unrelated content of upscale magazines.

• Our mission—the three E’s: to Engage, Empower and Educate the consumer.

• Reaches consumers with genuine health care needs in a health care setting.

• Supports the goals of its advertisers and all health care providers.

MN HealthCare News mediakit 2017  
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