Page 1

2016

Media Kit 2812 East 26th Street Minneapolis, MN 55406 P: 612.728.8600 F: 612.728.8601 mppub.com


Advertising Rates

Effective January 2016

Color included in cost.

About Minnesota Physician Publishing Established in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resources management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.

AD SIZE

1 INSERTION

4X (PER AD)

8X (PER AD)

Full page

$3010

$2759

$2533

2

/3 page

$2675

$2457

$2350

½ page

$2005

$1854

$1774

1

/3 page

$1625

$1602

$1541

¼ page

$1575

$1467

$1278

Back cover

$3115

$2775

$2570

Guaranteed & Special Position Employee Benefits Planner retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad Submission Email your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint. Materials not submitted camera-ready are subject to production charges. Please use these photo specifications for inside pages from our printer: • Color photos should be saved as CMYK (not RGB) • Scan resolution = 300 dpi • Total ink limit (C+M+Y+K) = 230% • Black ink limit = 70%

Contact

• Press Dot Gain = Approx 25%

Advertising 612.728.8600 or info@mppub.com

• Minimum dot value (highlights) = 7% Anything less will not hold ink

Mailing & Street address 2812 East 26th Street, Minneapolis, MN 55406 Billing Phone: 612.728.8600 Fax: 612.728.8601 Website mppub.com

• Maximum dot value (shadows) = 70% Anything more will saturate to solid

Payment terms/billing information • All rates listed are net. • A 3% discount may be taken from any invoice paid within 10 days. • A finance charge of 18% per annum will be charged on past-due invoices. • Non-camera-ready advertising materials will incur production charges on an individual basis. • Payment is due within 30 days of invoice date. • Interest, collection agency fees and/or reasonable legal fees shall be due as incurred if applicable to unpaid advertising invoices.


Advertising Conditions

Print Ad Sizes

• The publisher reserves the right to refuse any advertisement.

¼ page full page

½ page

• The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.

/ page

1 3

½ page

Width

Height

Width

Height

Full page

8.5"

11.625"

½ page horiz.

8.5"

5.25"

Trim size

9.5"

12.625"

½ page vert.

4"

10.875"

13.125"

1

/3 page

4"

7.75"

¼ page

4"

5.25"

Full-page bleed

10"

Reprints • A great way to leverage press coverage of your organization • An ideal supplement to your marketing/advertising program

• If the publisher is at fault for any advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue. • Advertisers are held responsible for all invoices billed to advertising agencies that default on payment. • Unearned frequency discounts and cancellation penalties related to advertising agree­ ment termination are charged back to the advertisers.

• An outstanding complement to your public relations campaign

• Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.

• Color or Black & White

• All ads must be bordered.

• Perfect for educational handouts at seminars and conferences

• Reprints are usually letter size and printed on both sides Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies. Quantity

Color

Price

100

Black & White

$300

500

Black & White

$500

1000

Black & White

$725

Read-only pdf file

With reprint order

$125

No reprint order

$250

2-color

$300 extra

4-color process

$450 extra

Minimum order is 100 copies Local delivery $35

Online Advertising Advertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at mppub.com.


Circulation

25

Employer descriptions (% in Minnesota)

22.87%

20 17.25%

15 10.10%

9.52%

9.28%

8.61% 8.66% 4.99%

4.86%

5

2.01%

1.57%

Unclassified

Other Services

Leisure & Hospitality

Education & Health Services

Professional & Business Services

Financial Activities

0.29% Information

0

Government

10

Trade, Transportation, & Utilities

Employee Benefits Planner is written by professionals from the human resources management industry. Physicians, attorneys, accountants and respected consultants speak from their unique areas of expertise. Recognizing the intelligence and creativity of Minnesota employers, we are dedicated to providing upto-date thinking that can be applied immediately to building and maintaining a competitive workforce.

This demographic information is based on the latest Minnesota Department of Employment and Economic Development survey and United States Department of Labor Bureau of Labor statistics.

Manufacturing

Employee Benefits Planner is published by Minnesota Physician Publishing Inc., which also publishes Minnesota Physician, MedFax, Minnesota Health Care News and the Medical Services Directory. The company also hosts the Minnesota Health Care Round­table, a semiannual conference on topics affecting the evolution of health care policy. Employee Benefits Planner is not affiliated with any insurance company, healthcare manage­ment company or any national, state or county medical association or society. Our independence lets us present sensitive topics candidly and from an unbiased perspective.

Demographics

Construction

Employee Benefits Planner is an independent, controlled-circulation business journal with a circulation of 7,000. It is published quarterly and contains the latest ideas on the interaction between employer and employee in Minnesota. Experts write on benefits, workplace issues and new ways for companies to get the most from what they invest in their workforce.

Natural Resources and Mining

Editorial Profile

Employee Benefits Planner is published quarterly: March, June, September and December. Its circulation is 7,000. According to recent statistics from the Minnesota Department of Employment and Economic Development, over 2,300 Minnesota non-government business entities have more than 100 employees. Over 4,700 non-government business entities have between 50 and 99 employees. Employee Benefits Planner is distributed to the presidents, CFOs and human resources managers responsible for purchasing health care and other benefits for their organizations. Every corporation in the state with over 50 employees receives a complimentary subscription to Employee Benefits Planner. Annual subscriptions are available for $24.

Readership statistical analysis Number of Employees

Businesses

% of total corporations

% of total employed statewide

50–99

4,289

3.16%

14.2%

over 100

3,330

2.59%

49.65%

Note: 2  1.95% of all corporations in Minnesota have 0 employees 39% have between 1–4 employees Geographic distribution of circulation Businesses between 50—100 employees

1,673 Outstate

2,616 Metro

Businesses over 100 employees

1,296 Outstate

2,051 Metro


2016 publication dates January S

M

T

W

TH

Special issues & publications

February F

S

1

2

S

M

T

W

TH

F

S

1

2

3

4

5

6

3

4

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21

22

23

21

22

23

24

25

26

27

24

25

26

27

28

29

30/31

28

29

March S

M

April

T

W

TH

F

S

1

2

3

4

5

S

M

T

W

TH

F

S

1

2

6

7

8

9

10

11

12

3

4

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7

8

9

13

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26

17

18

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20

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31

24

25

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28

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30

May M

T

W

TH

F

S

1

2

3

4

5

6

7

8

9

10

11

12

13

14

S

M

T

5

6

7

13

14

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TH

F

S

1

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8

9

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24

25

15

16

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12

22

23

24

25

26

27

28

19

20

21

22

23

29

30

31

26

27

28

29

30

July M

T

W

TH

F

S

1

2

S

M

T

W

TH

F

S

1

2

3

4

5

6

4

5

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22

23

24

25

26

27

24

25

26

27

28

29

30/31

28

29

20

31

F

S

September M

T

W

October

TH

F

S

1

2

3

S

M

T

W

TH

1

4

5

6

7

8

9

10

2

3

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11

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16

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25

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23

24

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31

TH

F

S

November S

M

6

7

13

• Policy: Bereavement in the workplace Quarter Two • Employment law: Terminating employees • Pharmacy: Expanding access to new medications • Labor Law: Minnesota’s new PTO regulations Quarter Three • Presidential Politics: The candidates’ views on employment issues • Corporate Culture: Ensuring fair promotion policies • Payroll management: Proper use of independent contractors Quarter Four • 2017 Legislative session preview • Employee wellness: Policies for dealing with behavioral health issues • Transportation: New roles for telecommunication

August

3

S

• Minnesota Health Care Roundtable: Behavioral Health Integration— Developing new pathways to care

June

S

S

Quarter One • Staffing: Developing the workforce of the future

TH

December

T

W

F

S

S

M

T

W

1

2

3

4

5

8

9

10

11

1

2

3

12

4

5

6

7

8

9

10

14

15

16

17

18

19

11

12

13

14

15

16

17

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24

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26

18

19

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21

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23

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30

25

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28

29

30

31

Mission Statement Employee Benefits Planner is an independent, controlled-circulation business journal with a circulation of 7,000. It is published quarterly and contains the latest ideas on the interaction between employer and employee in Minnesota. Experts write on benefits, workplace issues and new ways for companies to get the most from what they invest in their workforce. Employee Benefits Planner is written by professionals from the human resources management industry. Physicians, attorneys, accountants and respected consultants speak from their unique areas of expertise. Recognizing the intelligence and creativity of Minnesota employers, we are dedicated to providing up-to-date thinking that can be applied immediately to building and maintaining a competitive workforce.

Key Ad Space Reservation (for next issue) Ad Materials Due Employee Benefits Planner Issue Published


2016 editorial calendar Employee Benefits Planner Quarter one

Quarter Two

Editorial assigned by

10/28/2015

1/28/2016

editorial due by

12/29/2015

3/25/2016

Staffing: Developing the workforce of the future

Employment law: Terminating employees

Written by human resources management professionals and industry experts, each edition features reports on trends and technology that can be meaningfully applied to maintain a productive and competitive workforce.

Minnesota Health Care Roundtable: Behavioral Health Integration Developing new pathways to care Policy: Bereavement in the workplace

Pharmacy: Expanding access to new medications Labor Law: Minnesota’s new PTO regulations

Ad Space Reservation

2/5/16

5/9/2016

Ad Materials Due

2/12/16

5/16/2016

Quarter Three

Quarter Four

Editorial assigned by

4/29/2016

7/29/2016

Editorial due by

6/24/2016

9/23/2016

Presidential Politics: The candidates’ views on employment issues

2017 Legislative session preview

Written by human resources management professionals and industry experts, each edition features reports on trends and technology that can be meaningfully applied to maintain a productive and competitive workforce.

Corporate Culture: Ensuring fair promotion policies Payroll management: Proper use of independent contractors

Employee wellness: Policies for dealing with behavioral health issues Transportation: New roles for telecommunication

Ad Space Reservation

8/8/2016

11/7/2016

Ad Materials Due

8/15/2016

11/14/2016

Dates and topics are subject to change.

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com


Reach your marketing goals Employee Benefits Planner can increase your business with Minnesota’s human resources management industry.

Third QuarTe r 2014 • Volume

Bedroom vs. boardroom

Second Quarter 2014

Josh Natzel, JD, and Nancy Vollertsen, JD

• Volume twenty-one

• number 2

I-9 complia nce

Loan Huynh, JD

Open enrollm ent Padma V. Tamm a, MAIR, MA

21 • Number

3

Written by respected local and national business experts, we provide a unique opportunity to send your company’s message to every corporation in the state with over 50 employees. This invaluable business-to-business marketing tool is your most cost-effective way of reaching employers in Minnesota. • 7,000 copies published quarterly

l of Protecting jo ur na so ta’ s min ne tic data gene

res ou hu m an

ag rce m an

4 2013/ Quarter

Jeremy Gruber, JD

Quarter

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Volume 1 2014 •

• num twenty

ber 1

• Very supportive editorial content

E-cigarettes in the workplace

• Highly targeted readership: CEOs, CFOs, Presidents and HR managers

Measuring the total cost of care

• Enhances all other marketing activity

Paul R. Orman

Gunnar Nelson

• Positions your company as a leader in your field ployee GO! Em Project tion interven th al he , PhD aille Lara LaC

r hiring 9 tips fo ployees great em n Don Dun

weather Severe ing commut r Drew Ker

Providing Minnesota’s best human resources management information for 30 years

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

Employee Benefits Planner 2016 Media Kit  

Publisher information, advertising policies and rates, editorial and publication calendar. Employee Benefits Planner is a Minnesota-based in...

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