A special message from Jackson Rancheria CEO Rich Hoffman Dear Friends of Jackson Rancheria, Earlier this year, as the economy continued to soften we, in an effort to counter those effects, began a program to accept a significant increase in casino bus tours. After careful consideration, thoughtful analysis and a lot of dialog with our guests, we have determined that Rancheria Style™ = No Busses! This decision will be looked at as a bit crazy by the rest of the casino industry, but that’s okay, we’re known for that. When the industry “Old Guard” told us you will never successfully run a casino, and not serve alcohol on the floor...we proved them wrong. When the state would not agree to allow us to offer our guests slot machines that dispensed coins, we
introduced machines that printed a ticket, and now every modern casino in the world uses ticket-inticket-out machines. As other casinos in our market have countered lower volumes of play by “tightening” up their games, our hold percentage has lowered, giving players longer play for their money. So, let’s prove them all wrong again. I will take the investment we were devoting to the bus patrons, and invest it in you, our loyal guests, and all you have to do is come in and play...Rancheria Style™. Cordially,
Rich Hoffman CEO, Jackson Rancheria
Help fight hunger this summer Our area food banks items in the bins in the casino struggle with donations lobby between Fourth of July during the summer months, a and Labor Day. time when need increases as Donated food items will be children are out of school and delivered to Interfaith Food free lunch programs are not Bank in Amador County and the available, plus recent economic Calaveras County Food Bank. changes have greatly increased For every 25,000 points the overall need. earned by Dreamcatcher’s Jackson Rancheria Club members between July encourages our players to help 4 and September 7, Jackson July 4th through Labor Day by taking part in our second Rancheria will donate $1 to the annual Great Summer Food food banks (maximum donation Drive. Just place non-perishable food $15,000 - $7,500 for each food bank). JACKSON RANCHERIA CASINO & HOTEL
THE ARROW • SEPTEMBER 2009
DOROTHY Valley Springs
September 2009. The official magazine of Jackson Rancheria Casino & Hotel.