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order


content


figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance


figure/ground

a character as it relates to the surface it’s displayed on.


similarity

chacters with similar visual components group together.


proximity like characters near each other are seen as a visual group.


closure

visual closure of incomplete groups.


continuance

group of figures that visually appear to continue.


translation

an equidistant set of linear figures in a mapping formation.


rotation

a figure turning around a central point.


reflection

transformation of a figure that has a mirroring effect.


glide-reflection

mirrored figure that glides into a new position.


dilation

a change in size of a figure that is typically set.


symmetric balance balance on both sides of the composition.


asymmetric balance balance set slightly off.


ambiguous balance no concrete sense of balance.


nuetral balance balance is placid.


速 Mercedes Padro, 9-20-13 completed as a requirement for visual communication course in the graphic design program at the kansas city art institute. michael kidwell, assistant professor.



Visual order2