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SPONSORSHIP PACKAGE Five Hole For Food is a cross-Canada road hockey trip that has partnered with local food banks and food companies, amongst other sponsors, to raise food for local food banks across the country.

June 22 to July 9

2011

Richard Loat | tel.: 778.846.5625 | email: richard@fiveholeforfood.com web: http://www.fiveholeforfood.com | twitter: http://www.twitter.com/fiveholeforfood


DEAR SPONSOR I am driving from St. John’s to Vancouver with stops in Halifax, Saint John, Charlottetown, Montreal, Ottawa, Toronto, Winnipeg, Regina, Calgary, Edmonton and Victoria along the way for a charity event I have named “Five Hole For Food”. This trip brings together hockey fans for the love of the sport, in order to give back to the community. In each city, I will be playing a road hockey game with other passionate hockey fans; and at each game, we will be raising food to be donated to the local food bank. I am writing to you for support of our trip this year and hope you will come on board as a sponsor of our event. We have partnered with the NHL, AHL, ECHL and WHL teams in each of the cities we visit cross Canada. We have also garnered coverage and support in each city from various media outlets in all mediums. We hope this exposure can showcase our love of hockey and raise awareness as well as food for the local food banks. I invite you to support me in my journey and look forward to hearing back from you soon so that we can discuss the opportunities for you in this endeavor. Feel free to contact me via email or by phone. My contact details are at the bottom of this letter. Sincerely,

Richard Loat

Richard Loat | tel.: 778.846.5625 | email: richard@fiveholeforfood.com web: http://www.fiveholeforfood.com | twitter: http://www.twitter.com/fiveholeforfood


ABOUT FIVE HOLE FOR FOOD “Five Hole For Food” started as a hockey trip across Canada, but then road hockey enthusiast and pilot of the trip, Richard Loat, thought that it could be so much more. The concept of incorporating some sort of charity to benefit local communities led to a discussion with Winnipeg game host Jimmy Mac who coined the phrase “Five Hole for Food”. From there it evolved into a social media effort of networks and partners to create a cross-country food drive where hockey fans play a variation of the game and the local community benefits. After putting the word out to bloggers and hockey fans alike, Richard rounded up a team of bloggers in the local cities who have come on board to support the cause. Five Hole For Food features fans of Canadian hockey teams at every level of the sport. The trip unites fans of the Canucks, Canadiens, Leafs, Oilers, Flames and Senators for one cause in the name of the greatest sport on earth. Fans of all levels of hockey put aside their personal allegiances, don their jerseys and pick up their sticks to play side by side for a great cause. The trip spans a period of 17 days. The first ball will be dropped in St. John’s on June 22nd, then travelling west to Halifax, Charlottetown, Saint John, Montreal, Ottawa, Toronto, Winnipeg, Regina, Calgary, Edmonton, Victoria, and lastly, Vancouver. This is a coming together of fans and of teams as we partner with hockey teams in each of the local cities at the NHL, AHL and ECHL level to promote a food drive the likes of which this country has never seen before!

HARNESSING THE POWER OF SOCIAL MEDIA In each city, we are harnessing the power of social media through a network of local hockey bloggers. We will be documenting the trip through popular social network applications such as Twitter, Facebook and our own blogs. At the end of the trip, we intend to create mini-webisodes (online TV episodes through YouTube) of our experiences along the way.    

Richard Loat | tel.: 778.846.5625 | email: richard@fiveholeforfood.com web: http://www.fiveholeforfood.com | twitter: http://www.twitter.com/fiveholeforfood


Platinum Sponsorship - $2,500 or more Recognition and Acknowledgement    Five Hole for Food (FHFF) is extremely grateful for the support of sponsors that make our cross Canada trip  possible. We provide the following sponsor benefits and recognition:  • Verbal recognition at the beginning of each of our games 

Digital photographs and video clips of the event (provided by CD-Rom), suitable for posting or distribution via intranet, email, website or corporate newsletters to membership. Right to use FHFF logo in all your corporate advertising and collateral material during our partnership.

Promotional Opportunities    Five Hole for Food sponsor acknowledgement will appear everywhere and anywhere that their summer  tour is publicized, advertised and promoted, including but not limited to the following opportunities:   

• • •

We will blog an announcement on our website acknowledging your official partnership FHFF Premium logo placement on the FHFF vehicle Premium logo placement on the FHFF website’s sponsorship page o The FHFF website will feature a short profile of you on our website o The FHFF website will provide a hyperlink to your website Logo placement in sponsor banner appearing at the bottom of every blog during the trip FHFF will promote you through our social media channels o We have a reach of over 50,000 and counting through Facebook and Twitter. Your vertical banner or signage at the event Public mentions on-air (television or radio) and in print o In 2010, we were covered by 21 newspapers, 13 radio stations, 5 TV stations and 69 blogs across Canada

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Participation Opportunities  Your presence and participation at Five Hole for Food’s summer tour will reinforce leadership in corporate  social responsibility. It will demonstrate your support for the important vision and mission of FHFF as we  stand against hunger and foster community engagement creating an experience of giving back together. In  this regard, we would welcome your attendance with: 

• •

Invitation for CEO or designate to play in our VIP game in each of the 13 cities we stop at Invitation for employees to come out and participate in our game at each city and raise food in the name of your organization to be donated on the day of. Invitation for employees in the cities of our tour to attend our post game social Invitation for CEO or designate to present a corporate donation, and/or make a short speech per city on the tour with funds going to the food bank in the city we are in Direct exposure and networking opportunities to approximately 500 guests per city representing public, private, and non-profit sector

• • •

Richard Loat | tel.: 778.846.5625 | email: richard@fiveholeforfood.com web: http://www.fiveholeforfood.com | twitter: http://www.twitter.com/fiveholeforfood

Five Hole for Food - Sponsorship Package  

We are constantly looking for new partners to join us Five Hole for Food and encourage you to take a look through our sponsorship packge. It...