Page 101

Beth SchNeider designs are clean and fresh with a fun, playful twist. I see shapes in all types of everyday objects and love drawing them in my own way, whether it be hand drawn or geometric. I add texture, create repeats and then bring them to life with a modern colour palette.

A summary of me as a designer: With

a background in interior architecture, I drew CAD floor plans for about eight years before I finally decided that it was literally too black and white for me. I went back to school for graphic design and started designing stationery. I wandered over to Surtex one year when I was walking the National Stationery Show and realised that I needed to be on that side! Designing always makes me smile. I put on some loud tunes, open Illustrator, and I’m in my happy place! How the course has been valuable to me: It has forced me out of my comfort zone and

taught me to slow down and critique my own work. Running Elizabeth Victoria Designs with two little kids at home is a challenge and I’ve always felt I’m in a rush to complete projects. Now I realise how valuable it is to get feedback from other designers, as well as take a step back myself and look at my work with a fresh pair of eyes.

A summary of my style: My

My design goals: I am planning to make my debut at Surtex 2016 and I’d love to license products in the home décor, wallpaper, fabric, and rug/carpet industries. I really want people to recognize my designs and be proud to say: “it’s an Elizabeth Victoria” when friends ask them who designed their beautiful curtain panel! Quirky information about me: I’m a radio not a TV person. I drink Pepsi not Coke. I like sun not snow. I choose flip flops over heels. I prefer nighttime to morning. And my favorite Illustrator shortcut is Cmd + Z!


Moyo Magazine Issue 8  

MOYO is the world's first magazine dedicated to surface pattern design, brought to you by the founders of The Art and Business of Surface Pa...

Read more
Read more
Similar to
Popular now
Just for you