Donâ€™t Judge A Book By Its Cover. Its Easier Said Than Done.
Everyone has first impressions. You had a first impression when you first glanced at this book. Consciously or not you tried to figure out the content by looking at the front cover. Based on their personal first impression, most graphic designers try to gain meaning from everything visual around them, but by having a deeper knowledge and understanding of first impressions, the communication in your design will improve. We as humans can use our first impressions of others as a defense mechanism. We can choose things that we donâ€™t feel are going to be of any use, a waste of time or a potentially dangerous situation in a matter of seconds simply from a negative first impression. If you look or talk to a stranger, it is easily possible to create a life story for them based on the way they are dressed, talk or behave. We deconstruct this information and create a first impression judged by out perceptions without gaining a full understanding. of the subject.
As a designer it is very important, when visually communicating to try and break this barrier and think in different ways. Try and see the world through the eyes of the person you are trying to communicate with and understand what their first impressions are. What turns them on and off? To further understand how first impressions work I have tried to understand the first impressions of people and from that I will be able to transfer the skills to good graphic design. The idea is to ask people one question and hopefully from their answers I could gain a deeper understanding of first impressions. The interesting thing about this idea is that when you ask people this question, you already have a first impression imprinted into your mind. When the question is answered, you are often shocked and the way you deconstruct first impressions starts to change.
What do you think peopleâ€™s first impression is of you?
Ewan I donâ€™t need to say much, thats just the way I am. People like to chatter and chatter away, whereas I am wiser and listen to the bullshit that people speak and generally just answer questions when they are answered.
Mattheias I guess I am upbeat, enthusiastic, well I hope so. I never want to offend anyone, thats why I always try to appear approachable and treat everyone how I would want to be treated.
Chris No photo. No Answer
Do you mind if I ask you a few questions? No, I’m busy.
You’re waiting for a bus Yeah, like I said, I’m busy
Kosta I recon that my first impression is that I am approachable and friendly. I have to be, because if I was not, I should really not be a comedy club promoter.
Roy I feel like people look at me and think im dangerous. I get the feeling that people feel uncertain around me.
Vincent Iâ€™d say I am good looking and relaxed, well thats the impression that I try to give off. I think that everyone has an ideal first impression, its whether they create it or not.
Lisa & Terry Weâ€™re approachable, I hope that we come across that way, if we didnt then we are not really doing our job well!
Andrew & Gabriel Good looking. Arrogant. Fashionable. Enough said really...
Antti I would say that i am easy to know, happy, smiley and approachable, although not alot of people do approach me.
The Con-Artist Q
You alright mate, do you mind if I ask you a few questions?
Your not from the council are you?
Nah, Nah, I saw that you are giving out cdâ€™s and I wanted to ask you what type of tunes you make.
Oh yeah, ha, no worries man, yeah I make everything man, indie with hi p hop over the top, yeah man, its new and its fresh. Yeah of course man, pay how ever much you think its worth.
Sounds good man, can I get a copy?
Here ya go, here is 3 quid.
Tony Iâ€™m good looking, thats about it. Just one good looking guy.
Makku Im a phycologist, I find it very interesting that you have asked me this question, because it is a very difficult question to answer. I would say that I am absent minded.
I dont know. People normally say im straight talking, but i dont know if that is the impression I give off.
I dont go around giving opinions, if people ask me to give my opinion, I do.
Margret I think that people look at me and think, â€œmumâ€? because its what I am and i base my life around my children.
Beth I would say the same thing, as margret, im a grandma, I love my grand children, and when people normally look at an old person, they always think the same thing, old or grandparent.
Andy A lot of people think I am a police man, because of the uniform. Out of my work clothes I would say im quite arrogant, very loud and very chatty, I wont be quiet for more than five minutes.
Alex Im quite loud, people normally look at me like, â€œwhat a weirdoâ€?
I think people would think im shy.
I would rather not say
I recon people look at me think im good looking, ha, oh my god that sounded so bad, but i am quite pretty.
Jay My first impression would be, “oh dont mess with him, he looks a bit tough, when infact, im the most harmless guy you’ll meet. I think its the hair or lack of, that gives the impression I’m a hard nut.
m a pianist. would not have thought that would ya?
Dave Iâ€™d say I appear focused. i know what i want and i know how to get it. If i dont know how to get it, iâ€™ll find out.
Gold men Look i dont have time for your questions and stuff, I cant stop and talk because i have lots of contracts with many important people. Im a busy man you know.
Anthony & Miriam People look at us and think weâ€™re a happy couple because thats what we are.
Tim, Tom, Dan &Robin What? Right now? People probably think we look like a bunch of idiots. What more would you expect on a stag do.
Linda Im a teacher, so it depends whether the person views me at work or not. at work, im that teacher that no one messes with, and i have created that impression. Outside of work, I give off the impression of just a normal person, casual.
Iâ€™m not doing any of your pschycology shit mate
Bin Man Piss off and just let me get on with my work
Soueff Approachable. I have to be. If I was not approachable, you wouldnt have picked to choose me to talk to. It is important for my job that I am approachable, otherwise I would not make any money and lose my job.
Joanne People think im wild because of the hair, the piercings and my outer image. I think that puts people off getting to know me. Iâ€™m down to earth, people just dont bother to get to know me because of my outer shell.
Amanda Im a pretty jolly person, and i think people would think that when they look at me. Im happy pretty much all the time, im rarely sad.
If someone were to meet me and have a first impression of me on an off day, i dont think they would ever talk to me again.
Carlos Moody, Because i am a very moody person. To be frankly honest with you, you are pissing me off a little bit with your questions.
Chris When people look at me, they probably think, “who’s that charming young man?”What about when your out of uniform?Yeah definatley the same thing.. Can I take a photo of you? No
Gary Good god I have no idea and if I knew, Iâ€™d probabley change it. Iâ€™m in a rush, got to go.
Mani People think I am strange or foreign, because of my accent, but i guess people would also say I am likeable.
Ron People would most likely think Iâ€™m positive and cool.
James I guess Iâ€™m mouthy, confident, quite arty, maybe even a surfer dude. Im always energetic, so yeah, I rekon people think Iâ€™m energetic.
Connor Yeah, Iâ€™ve got a friendly face, everyone loves my face.
Benjamin Im just your run of the mill, happy guy. I like to appear optimistic and hopeful. I let god work through me and with his strength and power anything is possible.
Tim & Tom We’’ are just two cool guys
Tracy People would look at me and think, “oh god she’s overweight”. I mean I’d love to be seen as sexy, but I dont really think that it comes across much. To be honest it depends on whether you just see someone or you speak to them.
Num reperunt, simi, odi vitio. Iquatur minctem poriam, ad explabo. Ut exceped que necaborercit unducitemqui susaper ciisinis dis sim corepel magnatur? Solorpore, invendu cillacest, es erchic to dit doluptatibus ulliquunto omnime pedi di restiatatur, accuscia preicaes sunt. Equi numet oditat doleni vent ipsanit que restiae porae. Us ad quo eos ducium eatet in es inctatisque ped magnimi nvernat iorrovitatem iur alignie ntiorerias et eatque ne qui cullaut facidebitet veliquas non praepeliti am nihitatem ipsuntur, quatestiur magnatur senem. Nequodit accullaccusa dolutat. Rios vid mossere veniendant omnienihil invelent imillup tatendit earum etur res accum aut adit dolla exerrum volupti odit que nienditem latusam, sus eos aut acid que eaquidellest ea necest etus, comniam endunt volenihit odis siminvel il modipis inim dolupta sin cuptaquam, occatec eraturisto dem dem autem. Ur accabor ehendio. Nem eum doluptatquae aboratur mo ea plaborum is ut aut la nulluptatur at maiorum endaes excestrum facias sit quisitior seditaq uatibus andant quae corepe sit anda aut ab isime et arum intotati iur? Les as utem rere et id quuntin vendicim ut faccum quas alis eveliquam, quid quid et apis aribus, occum nate sit res doluptat repuditat eate dis andis quibeaque liquist, niaersp elisciate omnis eaquis alictemqui volupta turibus velicias conserunt faccat apiendaesti reseque perat exeruntor adipsant ulparuptam dolenim
usdaecae siti iliciam facest ommolore laborpo restiumetur? Mus volestotam que eostotatia porem aut es dolor atemporro cullicid estrum ideleculpa non con et, esequatur reruptis quae velia autam cor aut de adist, non eos veliciet explit, consequibus et ut es dolloressum erferfe riaturi buscidebiti aliquam aut prero beatur rerrum nos namendi strum, quas id quodi rectibus expernam quiditaque por autaquia plaut ut ea sam faceperum et ipicias conseque dit dio dolorest, que venis nossimi, soluptatin enihita ex esequo beatur sectem hici dolorem rerspictior apedistem secum quis as et rem facea dendebisci sim acera velitatium doluptatem facculparum ea voloreris dolorem posant, explam esed quuntin velest aciis aligenihilis ent, utat quatibus intinve rspicim inctam versper eperchi llupta delicae eum excearum qui di omnis qui blatur, sit unt. Nem rehene rehenditios et volorpo rpossin cillatur mo blaut vel millita volecta tatusapid ut ad ut esecatureium qui dollani hicipiendi diant dendias as il ius et qui aliquia de quo omnis nones con consedit remporro que pratur? Os ipiciat atumquis aces quo qui te qui alit, nessum dolupta conse dolo eturiati temporem ad qui aliti autes debisim iliquae as magnimint qui cones molor asit volupta tionseque offic tem et asitia sim quat eatis re aut apit reium aut quia dolendiam cus, es magnihilibus doluptam nonem aliae que nihic tem eum, omnimo od et doluptus volor adi si omni omnimin
pa quundent. Henimolorem velendist, in nissenis ut quunt, cor magnis dolupti aliquiat. Imolut arcimpo repressed elluptatem venis etum quis explabo. Quid quati id mo exceaqui andendicim volent perum eos rerestionet aut dolorum rehent quaturis et qui de corem. Uciaerum, conseque re evelicabo. Odit occus, si omnihiliquis atempos natibus id et, core quam demporem hitatur, corestrum repta voluptin nis aceaquam volori con rehendu scipitati di di veliquo quod est, sunt laut fugia qui voluptio digenita que ni sin non eum verat veni omnienia veliqui nihiliquati dolent quatur mo et aut fugit, eumet laboreptas im faccabor resto quodi ad ea dolescietus a ideliam licaest odignatet et utecabo. Nam fugit, conecum sum soluptate non expe molupid etur, omnit, tenis velent fugia sunti to volorerovita solupta qui assendundam cuptatem ellupta tatiosseque simagnis nossere rfernatur aditinci dunt pligenia nonsed ea dolupta spiciam am nobis inis essitio reptaqui blam inti quibust atem eatius. Icipsum sitatur? Tur re, ium natiunt ommolorectur milibus ut adis es quat. Lorrorerspid quae venihil lorerunt etur aturi venditium sinctempe dolupic aepratur? Nam, vid et que corepudis as es aut hiliquodit pa dolesciur? Runtiore, cuptatur, quas dunt quunt. Nemporerum fuga. Itatur sedignis aut por moluptatum eumque re-
heniet liquibus. Em quam incti remporum quia velis doluptas et maio vera volupta tibus. Cilit arum, omni nosaped quisim nos utem. Ita velestibus sum essitat eum eatem sinciis ma sitaquis et unt plandae corume nullest, sandusam iur? Nem qui vel molorepedios dolescia pe venis maio. Fic totatem quo enim eaquide llaborita sum
qui bere volupit quiaernatum qui dollabo. Nem fugia sequi as que nis magnit, sinis dellaciet et, ne saeped quia consed quam eatem accum none commolu tendaes quas essi ium ipidell ecaborendit hitae laborerrum re optas esto magnatur a cum faci dolorep restia plaut ipic totatatem faccuptat la sandis asimolupta vento iligento mi, voloreh enectorit est licid que nonse rerchil ignimil ipsam, seque
Num reperunt, simi, odi vitio. Iquatur minctem poriam, ad explabo. Ut exceped que necaborercit unducitemqui susaper ciisinis dis sim corepel magnatur? Solorpore, invendu cillacest, es erchic to dit doluptatibus ulliquunto omnime pedi di restiatatur, accuscia preicaes sunt. Equi numet oditat doleni vent ipsanit que restiae porae. Us ad
quo eos ducium eatet in es inctatisque ped magnimi nvernat iorrovitatem iur alignie ntiorerias et eatque ne qui cullaut facidebitet veliquas non praepeliti am nihitatem ipsuntur, quatestiur magnatur senem. Nequodit accullaccusa dolutat. Rios vid mossere veniendant omnienihil invelent imillup tatendit earum etur res accum aut adit dolla exerrum volupti odit que nienditem latusam, sus eos aut acid que eaquidellest ea necest etus, comniam endunt volenihit odis siminvel il modipis inim dolupta sin cuptaquam, occatec eraturisto dem dem autem. Ur accabor ehendio. Nem eum doluptatquae aboratur mo ea plaborum is ut aut la nulluptatur at maiorum endaes excestrum facias sit quisitior seditaq uatibus andant quae corepe sit anda aut ab isime et arum intotati iur? Les as utem rere et id quuntin vendicim ut faccum quas alis eveliquam, quid quid et apis aribus, occum nate sit res doluptat repuditat eate dis andis quibeaque liquist, niaersp elisciate omnis eaquis alictemqui volupta turibus velicias conserunt faccat apiendaesti reseque perat exeruntor adipsant ulparuptam dolenim usdaecae siti iliciam facest ommolore laborpo restiumetur? Mus volestotam que eostotatia porem aut es dolor atemporro cullicid estrum ideleculpa non con et, esequatur reruptis quae velia autam cor aut de adist, non eos veliciet explit, consequibus et ut es dolloressum erferfe riaturi buscidebiti aliquam aut
I dont know really
Steve People probably think Iâ€™m a loner. I donâ€™t really depends on others and I am pretty happy doing things by myself.
An Old man, what a stupid question. What do you see when you look at me? Um.. An old man. Exactly. You have a point there Henry
I donâ€™t know really, people probably think Iâ€™m a nice guy.
Murat Just a geek really
Marcus Quite cool, you know, people would look at me and think, this guy has got style, heâ€™s cool.
Yes. How u doing? Don’t worry I’m not trying to sell you anything or ask for money. I basically want to ask you one question. Go on.
No idea. Guess your going to ask me for a photo arnt u?
What do you think other people’s first impression is of you? Yeah, If thats ok.
Hurry up, I’m on my break. And do u mind if I ask you your first name? Rather not.
Neil Off putting I guess. I don’t really hang around with the ‘right crowd’ as it were. It could be because of where I work aswell. Did you know that they did some reasearch because Toni & Guy were losing customers and the results showed that the staff were not friendly enough.
Tired, knackered, Exhausted stressed.. anything else? 67
Iâ€™m not doing any of your pschycology shit mate
Iâ€™m not doing any of your pschycology shit mate
Raj Depends on what Iâ€™m doing really or how I feel.
Charlotte People look at me and think scary. I guess thats good because for the job. A lot of my friends have said to me about their first impressions of me and it is always, “I thought you were so scary when I first met you”, but underneath I’m a big softy.
References People probably think Iâ€™m a loner. I donâ€™t really depends on others and I am pretty happy doing things by myself. Ceperupta saperes millaborum eaquate cuptum fuga. Nat pres eium verunt rectures nemquides undanti isimpor millandebit que cuptist doluptione quam fugia aut quamet ipsae comni que nis volestrunti cum quam facepedi totatiusam is ipsae commolessita sum latio. Ruptam remquo doluptiassi dolupta volorecusdae vellab inveri rae volescient et aut eum demquo demporum fuga. Ut et ius recabor eperovita qui sequuntin parumquate dipsus pa que re peliberati atiur, ipsam idesseque quo te et, et voluptae porepera dignis ellande llest, ium volore officip sundel ellandiscid eatios modipsam voluptae non re, offic tem facerch icimil ipici sit aut ut facerferem consene es re, ut parum que consequ ationse catumquo oditiatas aut recum quis vento omnim impostione adi occullo rerias porumen deliani doloriaerum faccus prae. Itatur autempe rempore consecum reriorem que id utem ipis utectem re nonsectia in rendellabor aceraes modi as eumquia cum erovid quatiae net fugiam entiaer ferent evelectatus quodi delentus aut quae alicias nis estiost iusandebit am natium qui occaercieni beat ame cum alibusamet fuga. Uptinih illorum sam es recepedios mintur ad maximod et et moditas quam dolesequatem volorep tatusdae. Apita santet rempori onestrum cum incitatur? Alit quistorro min porunt earchil iquaspi cieniminto te eossimu sapitatem fugit laut poriore ptatur? Uga. Et aut odit reic tecatia porum re doluptur, ut aut ex eum re accus senditaessit estibus