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Use split testing to establish what works best for your audience

You’re probably already testing the results of your social campaigns, but knowing what exactly it is that you should be looking at can be difficult. Split testing, in simple terms, is a way of looking at several variations of the same content, to see which one yields the best results. So, for example, you might decide to find out what time of the day is most successful when it comes to reaching and engaging your audience. To do this, you could send out the same update at two different times, then use monitoring software to establish which one worked best. This paves the way for future updates which are much more likely to be seen and acted upon.

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Align social media and SEO strategies as much as possible

Over the past 12 months, Google has made several algorithm changes that demonstrate the increasing weight that they’re giving to social signals. While many big businesses will have a social media strategy and an SEO strategy, hardly any are ensuring that they work in synergy with each other. Ensure that both teams are working together, have a shared understanding of overall aims and objectives, and are using important tools such as keywords to set goals and measure success.

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Set up Google Authorship

Towards the end of 2012, savvy SEO professionals and online marketers started to sit up and pay attention to Google+. It might not have taken off yet to the extent of Facebook and Twitter, but since the release of Author Rank, it’s something that can’t be ignored. Giving users the opportunity to attribute all of their content, such as blog posts and guest articles, to their Google+ profile means that the search engine can paint a more advanced picture of just how reliable and influential an author is. It’s easy to see how this could impact search engine rankings. If you’re writing blogs as part of your social media strategy, it’s absolutely essential that setting up Google Authorship is one of your main priorities.

Use Facebook’s Custom Audiences feature to nail your targeting

Facebook’s Promoted Posts and Sponsored options offer decent choices in terms of targeting your audience, but Custom Audiences allows you take it a step further. It allows brands to upload their CRM data, which Facebook will then match with their own databases to reach those who have already connected with the brand via other channels. So if your next potential customer has dealt with you in the past, but doesn’t follow you on Facebook, they can still be reached using your next Facebook advertising campaign.

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Use Google Alerts to monitor brand mentions

Though most social networks come with their own tools for monitoring mentions, a few of them are notoriously unreliable. To be sure that you don’t miss anything, set up Google Alerts for your business. This is the most reliable way to ensure that you catch all mentions and respond to them in a timely manner. As Google searches the web beyond social networks, it’ll also catch any mentions on blogs, forums and other sites, allowing you to take a more holistic approach to managing your brand online.

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Infographic broshure  

Infografic broshure, A complete guide for Chief Marketing Officers and Marketing Heads on how to boost their social media results