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Present Yourself to 266,896 World’s Most Wealthiest Consumers

Welcome to


International Luxury Magazine


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DISTRIBUTION CHART distribution Foot Print 76,256 Copies to Reach 266,896 UHNI’S with Average HHI of $6,350,000 Million

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CONTENTS 02...................................................................... About Us 03.................................................Reaching the Super Rich 04............................................................... Editorial Team 05......................................................... Exclusive Interview Inside the magazine articles - Richard Branson and Warren Buffet 06.......................................................... Legends of Luxury Inside the magazine articles - Graff’s jewels and Cartier jewellery from India to Paris 07............................................................. Haute Joaillerie 08.............................................................. Haute Couture 09............................................................ Haute Horology 10................................................................. Luxury Travel 11..................................................................Gastronomy 12................................................................Reader Profile 13.......................................................... Distribution Chart


In this issue...

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READER PROFILE

89%

purchase fine jewelry per year, spending an average of $248,000

32% purchase LUXURY WATCHES per year, spending an average of $147,000

90%

purchase FASHION/ACCESSORIES per year, spending an average of $117,000

65%

STAY IN A HOTEL/RESORT FOR LEISURE per year, spending an average of $157,000

73%

USE A HOTEL/RESORT FOR MEETING OR EVENT per year, spending an average of $224,000

SOURCES: Credit Suisse Global Wealth Databook, Citi Private Bank / Knight Franck.

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GASTRONOMY

Alain Ducasse At The Dorchester - Master Of French Gastronomy The Dalmore Harrods And The Dalmore Create World’s Rarest Whiskey Collection. The world’s leading luxury retailer has teamed up with one the world’s finest malt whisky brands to create a truly unique collection of rare whiskies. The Dalmore Paterson Collection – the only one of its kind in the world – goes on sale and will take pride of place in the newly refurbished Fine Spirits Room at Harrods from 16 July 2013 for £987,500. The Four Seasons NYC Discover The Most Iconic Restaurant Of The World.

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ABOUT US

Most Fabulous is a targeted paragon luxury lifestyle magazine, for the ostentatiously rich for whom luxury is not just a statement but, way of life.

As we say this spring luxury will be redefined, we are not just talking about any luxury lifestyle magazine.

We are talking about a magazine, which is masterpiece of luxury itself, from its sophisticated art direction to premium print execution. Most Fabulous presents the highest levels of luxury lifestyle, fashion, jewelry, the latest travel destinations, the most luxurious homes, cars, as well as in-depth articles on unique craftsmanship, art, and superior gourmet trends. Most Fabulous is a targeted paragon luxury lifestyle magazine for the ostentatiously rich for whom luxury is just not a statement, but way of life.

Most Fabulous, not only showcases the products and services available, from the most prestigious luxury brands from all over the world, what it provides is detailed insight into a range of editorial subjects. The subjects featured are based on Private Banking, Wealth Management, International Jewelry, Luxury Travel, Private Jets, World Top Hotel Suites, Real Estate, Fashion, Haute Couture, Luxury Watches, World’s Finest Wines and fabulous master pieces of Art. When it comes to reach, Most Fabulous takes it distribution to the peak! Imagine a magazine with worldwide distribution in 76 countries reaching directly into the hands of High net worth Individuals to Ultra high net worth individuals. Private bank clients, Wealth management companies, Platinum card members, and more than 460 selected five star hotel suites and resorts world-wide. By associating your brand with Most Fabulous you become part of their repertoire of preferred luxury items, A clear message to their epitome of luxury.

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LUXURY TRAVEL

Exclusive - Burj Al Arab inside the world’s most fabulous hotel. Jade Mountain - St Lucia’s stunning scenic beauty. Four Seasons Bora Bora - A luxury resort in Bora Bora, French Polynesia. On this mystical island with its necklace of white-fringed coral islets, Four Seasons elevates the excitement to redefine South Seas escape.

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Haute Horology

Jaquet Droz - A complicated affair Jaquet Droz has also given The Bird Repeater – One of the most virtuous complications – Exclusive with Mark A. Hayek, CEO Jaquet Droz Richard Mille RM037 witness the spirit of spectacular Swiss watching making. Ulysse Nardin - Carnival Of Venice Minute Repeater

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Reaching the super rich

Present yourself to 266,896 world’s most wealthiest and influential consumers internationally.

About Most Fabulous

Most Fabulous is a groundbreaking world’s only luxury lifestyle magazine targeted towards the world’s most influential and wealthy people.Advertising in Most Fabulous means that with each issue, you reach over 266,896 wealthy consumers in 76 countries in the ultimate luxury environment. By seeing your ad while they are on their jet, you become part of their lifestyle—a clear message that your brand is targeted to their needs and tastes.

Our Reader

Showcasing Pure Luxury to 266,896 readers. The audience of Most Fabulous are the most affluent and influential comprising world’s 1% with average household income of over 10 million USD. Our magazine profiles Most Fabulous real readers and their expensive lifestyle. Our intent is to ultimately add value to the lifestyle & the investments of our readers for whom luxury is a way of life!”

Distribution

With 3300 unique distribution partners worldwide, in 76 countries, Most Fabulous directly goes into the hands of High Net Worth to Ultra High Net Worth Individuals. Its recipients are Private bank clients, Wealth management companies, Palladium card members, and more than 460 selected 5 Star hotel suites and resorts worldwide. In addition, the magazine would also be placed in private jet planes, first class settings of certain airlines, first class lounges of airports, luxury homes, yachts, so that the jet set readers could read it leisurely.

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THE EDITORIAL TEAM Zachary Haroutunian Mr. Haroutunian is a Young Steinway Artist, and executive of his family’s real estate holdings and development company, and is currently Media Manager and Editor at Most Fabulous.

Fabrizio Poli Mr. Poli is an Aviation Analyst & Managing Partner of Tyrus Wings. Tyrus Wings offers Customized Aviation Solutions for both commercial & business aviation. Offering an array of solutions in the Biz Jet market from 12 month leases, to aircraft sales, to headhunting pilots and lots more

Ziggy Harris Mr. Harris is the Managing Director of QuaestorQ. QuaestorQ works with ultra affluent clients to create the best wealth management relationship based on their personality, circumstances and needs.

Arya Raj Arya Raj is an Indian American living in Chennai. She is a Special correspondent to Most Fabulous & Fashionista. She is an Author under the pen name A. Rajam.

Krishna Lester Krishna Lester has always been connected to wine. His first job was sorting out the wine cellar in a very small wine shop in southern England. Later he went on to work as a wine buyer in London and on moving to France found himself running and making the wine for twenty years in the Loire Valley at the Château de Chaintres where he introduced bio-diversity to the vineyard and subsequently to the appellation. He has contributed to the Food Programme on the BBC’s radio 4 on several occasions. Now living in deepest Burgundy he writes and consults for budding wine makers.

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Haute Couture

Top trends from Milan fashion week 2014. Dolce & Gabbana - Exclusive Majestic and Magical Dolce & Gabbana Fall Winter 2013 – 2014. Hermes - Story of a Hemres Scarf. Elie Saab - Touch of extreme elegance to Paris Haute Couture Elie Saab Haute Couture Fall / Winter 2013/2014 .

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Haute Joaillerie

Haute Joillerie trends Paris witness breathtaking retrospective from Place Vandome Van Cleef & Arples - Legends of Van Cleef & Arples L’Art de la Haute Joaillerie Chopard Imperiale_Tourbillon World’s finest jewelry from India to Paris Buccellati - High Jewelry from Buccellati.

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05 Sir Richard Branson The year 1972 was serene until it witnessed the vivacious Virgin Empire launching its ecstatic recording Studio in Oxfordshire England. Then, started the spread of enchanting Virgin Music that took the world in its fold and within no time Virgin brand grew rapidly and ‘Virgin Music’ thus became one of the top six record companies in the world. The success of the Virgin Music was really fascinating as it came subsequent to the mail order record company’s success of Virgin group. The man behind such amazingly fabulous success was Sir Richard Branson. Breaking all records, taking business risks, sharing his luck of calamities and embarking on foolhardy adventures, Branson was able to achieve success at every critical juncture of his life and remaining unfazed from such experiences, and taking lessons from them, he took virgin brand as far as he could and diversified it into myriad independent businesses. The fabulous and mysterious journey of Branson is something unusual as the kind of success he achieved in spite of his weaknesses is just astonishing. worldwide distribution in 76 countries. “If you get a great opportunity, but aren’t sure how to do it, just say yes, then learn how later.” says Branson to all.

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EXCLUSIVE INTERVIEWS

Warren Buffett Warren Buffett is arguably the greatest investor, philanthropist and the most influential person of all times. Warren Buffett is aptly called the “Oracle of Omaha” or the “Sage of Omaha” because despite his immense wealth, his value investing philosophy, philanthropic mindset and personal frugality make him a distinct personality of this era.

Leonardo DiCaprio Born in Los Angeles on November 11, 1974, Leonardo Wilhelm DiCaprio is an American actor and film producer. He has been nominated for three Academy Awards and nine Golden Globe Awards. He won the Golden Globe Award for Best Actor for his outstanding performance in The Aviator.

Hillary Clinton The female factor. Nothing is minimal when it comes to Hillary Rodham Clinton, “I believe it’s time for a full and clear-eyed look at how far we have come, how far we still have to go and what we plan to do together about the unfinished business of the 21st century: the full and equal participation of women,” she said. -Exclusive by Torregrosa Lopez Luisita

Rafael Nadal Spanish Sensation. Born in Spain on June 3, 1986, Rafael Nadal is the Spanish sensation, Who has been ranked among the world’s Top 5 since 2003. Nadal is only the second male player to achieve the Career Golden Slam and the first to win seven French Open titles. -Exclusive by Divya Nair


Inside the magazine

RICHARD BRANSON The year 1972 was serene until it witnessed the vivacious Virgin Empire launching its ecstatic recording Studio in Oxfordshire England. Then, started the spread of enchanting Virgin Music that took the world in its fold and within no time Virgin brand grew rapidly and ‘Virgin Music’ thus became one of the top six record companies in the world. The success of the Virgin Music was really fascinating as it came subsequent to the mail order record company’s success of Virgin group. The man behind such amazingly fabulous

success was Sir Richard Branson. Breaking all records, taking business risks, sharing his luck of calamities and embarking on foolhardy adventures, Branson was able to achieve success at every critical juncture of his life and remaining unfazed from such experiences, and taking lessons from them, he took virgin brand as far as he could and diversified it into myriad independent businesses. The fabulous and mysterious journey of Branson is something unusual as the kind of success he achieved in spite of his weaknesses is just astonishing.


Inside the magazine

Cartier’s Trinity Collections

Cartier’s Diamond Collections


Inside the magazine

Cartier’s Panther Collections

Cartier’s Love Collections


Inside the magazine If you think success is the cup of tea of only those who excel in studies with a complex set of skills, then your concept of success will be at serious take and you would be compelled to change your stand as this gentleman’s life history is, for sure, going to defy your claim. Overcoming difficulties to become successful is a normal phenomenon, but overcoming inborn inability to become successful is something beyond imagination – that’s what Sir Richard Branson’s mysterious life is all about: a dyslexic, a school dropout and ultimately a successful entrepreneur. Though Richard Branson remains a successful entrepreneur for all, his transmogrification from dyslexia to an entrepreneur is something which is hidden from all. The piece of information here is an attempt to unravel the hidden truths that highlight the prominent aspects of his life and lifestyle that have made him a legendary businessman, humanitarian and adventurer.

Early childhood learning difficulties were not allowing him to continue school as other boys of his age were performing exceptionally well. As the atmosphere was constrained, utterly difficult, and was compounding by every passing moment, little Branson was sustaining life with sheer courage and was incessantly strengthening his spirit of entrepreneurial and courageous independence with his childish determination. As the courageous, fearless and confident Richard was struggling with his own challenges and developing his undeterred spirit to face all intricacies of life – that were augmenting every passing moment, his life was showing its manifestation and the difficulties were surmounting and the word success was still a distant dream for him to achieve. Out of such difficulties his rekindled spirit, instead of bogging him down, allowed him to connect judiciously with the people and taught him to trust his instincts.

The Journey

17 years old Branson remained wittingly undeterred by his weaknesses and shortcomings, his bold spirit with entrepreneurial passion gradually started connecting with the people and encouraged him to begin his entrepreneurial journey, and then Branson chose the crypt of a church to launch his first business venture ‘The Student Magazine’. Very soon the magazine venture witnessed the unusual in the form of cash crunch, and to avoid it, he attempted to avert an excise tax on sale in Britain and was jailed for a night. Luckily, his mother rescued him and secured him a bail by pledging her home as collateral. Thought he averted imprisonment and emerged absolved and courageous, he repented on this act. The lesson that he learned from this

incidence did in fact, made him promise to himself that he would neither get imprisoned, any more, nor do any type of business that would hurt him. He wittingly says: “My Parents had always drummed into me that all you have in life is your reputation: You may be very rich, but if you lose your good name, then you’ll never be happy.”

He narrowly escaped a criminal record that would have curtailed his entrepreneurial ambitions and gradually started believing in himself. Motivated by his instincts, Sir Richard Branson chose the name of the company as ‘Virgin’ that he started in 1970 to sell discounted and import records via mail order. ‘Virgin’ helped him expand his venture and he was able to build a recording studio in 1972, in Oxfordshire, England. And then, he never looked back. Branson’s Virgin brand grew rapidly and ‘Virgin Music’ later became one of the top six record companies in the world. With the success of the Virgin Music he started taking daredevil business decisions.

Taking Flight was a big challenge for Branson as he was aware of it Richard Branson took a plunge into airline business with a bit of courage and risk because Virgin Atlantic was the underdog in the hugely British Airways dominated transatlantic market. Branson, being insightful and courageous businessman, was aware of the shortcomings of big players and he took those to his advantage and by knowing the customers’ needs he started offering affordable and enjoyable flying experience with a leased jumbo jet for a year in 1984.

Branson got the first jolt when the unexpected bird incident exploded the uninsured engine of his plane, and the subsequent jolt came as the plane was not fully functional. As the new engine cost more than $ 1million, he raised the cash from overseas subsidiaries, upon the bank’s denial to back up the costs. Shortly after this, he brought in financial specialists and restructured his company’s financial structure by finding new banking partners. This incident didn’t jolt his grit. Despite the setback, the Virgin Atlantic filled with journalists took off with a renewed spirit. As he was recuperating from the initial flight’s jolt, the seemingly tough and financially debilitating British Airways’ competition and a lengthy court battle was hindering his progress. Amidst such tensions, he agreed


Inside the magazine to a settlement with a healthy payment to him and to his firm. The global economic woes of the 1990s brought more challenges and tensions for Richard Branson, and after facing the toughest decision of his life, on the advice of his wife, he sold Virgin Music group in 1992 to Thorn EMI. The financial crunch didn’t allow him to record the Rolling Stones, a lifelong dream Branson would never realize.

The inflow of cash amounting to about $ 1 billion allowed him to own Virgin Atlantic and to pay off his loans. Furthermore, the sale of his beloved music company gave him new life as he was freed from the debilitating indebtedness. Then after, he never looked back and expanded his business empire throughout the world and established Virgin America, wireless company Virgin Mobile and international health club Virgin Active. With an estimated net worth of US $ 4.6 billion, Branson is the 4th richest UK citizen. Amidst Challenges and Hurdles he realized a novel approach: the branded venture capitalism, as Branson

calls it, and with this approach he controls a very large number of companies with minimal financial risk. With such an amazingly superb strategy, the Virgin group has 400 diverse companies that run independently with different shareholders and boards by sharing resources, expertise and knowledge of others, but the same brand name.

Courageous Branson sustained the transformation of his life as bravely as a soldier

As age seems less likely to hinder his ever evolving mind, spirit, imagination, insight and perseverance, so is his composure. His imagination, courage, and perseverance are as strong as ever before and Richard Branson is sustaining the transmogrification of his life out of his family nurtured independence and entrepreneurial spirit. The shiny golden locks of Branson seemingly unlock the utter courage, perseverance and imagination as exuberantly as ever


Inside the magazine

A few of the highly acclaimed collections from Cartier include the following: Cartier Panther Collection The motif which was introduced in 1914 was inspired by Jeanne Toussaint – Cartier’s fellow jeweler, who carried Panther as her nickname. She was named Cartier’s head of haute jewelry and her animal pieces became the Duchess of Windsor’s signature. They were available in necklaces, pendants and brooches. The ring carrying the amazing motif became the highly prized and acclaimed ring of style icon Chloe Sevigny.

Cartier Trinity Collection This iconic and mesmerizing collection boosts the image of its possessor by epitomizing different stages of relationship like rose for love and white for friendship. These potent color combinations attracted poet and filmmaker Jean Cocteau of 1920s who always was seen with his Trinity pinky ring

Cartier Love Collection This collection was renowned for being sold only to couples. This iconic love bracelet introduced in 1970s was an update on the medieval chastity belt bearing screws all around that can be locked and unlocked with a tiny screwdriver. Epitomizing the ever ending and infinite love and affection, the Love bracelet became the favorite of Sofia Coppola and Katie Holmes.

Star Light, Star Bright This is a modern version of Trinity design in the form of a celestial set of rings, earrings and bracelets flaunting a scintillating star motif made of diamonds. This collection was introduced as one-ofits kind collection of jewellery on the runway of Philip Lim’s fall show.


Inside the magazine

Royal & Elegant Jewellery Collections by

Cartier About Cartier

Timeline of Cartier

Cartier, a highly acclaimed name for royal and elegant jewellery and wrist watches was founded in Paris, France by Louis Francois Cartier and now the company is owned by Compagnie Financiere Richemont SA. The esteemed Parisian company known for its elegance, sophistication and exquisite craftsmanship, has been manufacturing exclusive jwellery since 1847. Owing to its rich legacy and strong historical lineage –exclusive and exquisite jewelry sales to royal families and celebrities, King Edward VII of England declared Cartier as “the jewellery of kings and the king of jewelers”. Cartiers deserves their right to be called so because they are the distinguished jewellers of royalty. The jewellery and jewels of Cartier showcase a potent combination of rareness and excellence and Cartier jewellery flaunts the magic of artistic superiority and opens the doors to fascination. Let it be the scintillating Duchess of Windsor’s Panther bracelet, amazing tank watches or the iconic trinity ring, Cartiers have mastered creativity, design and their own classic artwork becoming, for others, the gauge to which they can gauge themselves against.

Ever since the jeweler opened shop at 13 Rue de la Paix, in 1899, its pieces have reflected the city’s most fashionable people and most historic places. Loius Cartier, after carefully studying Paris’s monuments and structures, translates those architectural motifs into his designs by using priced metals: gold, platinum and diamond. The introduction of the blues, oranges and greens in 1910 was strongly motived by the Ballets Russes performance of Scheherazade at the Paris Opera. The1925’s Art Deco show witnessed nearly about 150 artistic and classic diamond and onyx style pieces that proved the mastery of the Cartiers. 1944, the period of World War II prompted the artisans and designers to create brooches of caged birds, and since then birds became the part of Cartier’s jewellery. In 2004, a rude decoration inscribed on rocks and walls of the Cartier Foundation displayed Cartier’s love for contemporary culture and color.


Inside the magazine before. A billionaire and one of the world’s richest Branson took virgin brand as far as he could and diversified it into myriad independent businesses like airline, hospitality, space, travel and financial services. No matter where the golden phenomenon of life takes him, he simplifies the intricacies of life, accepts the challenges, and nurtures confidence, imagination, perseverance and courage as wittingly as ever before. He is a champion in compensating the weaknesses with his strengths as he has demonstrated this time and again.

Branson’s Message for Entrepreneurs

According to Richard Branson, “Entrepreneurship is business’s beating heart. Entrepreneurship isn’t about capital; it’s about ideas. Entrepreneurship is also about excellence. Not excellence measured in awards or other people’s approval, but the sort that one achieves for oneself by exploring what the world has to offer.” Furthermore, Branson believes that there are no specifically set rules for business as every business has its own rules. The business should not run following a set of rules, but run by doing because there are many ways to run a successful company. What works once may never work again. The best you can do for your entrepreneurial success is to get a bunch of talented people around and make them believe in you and your idea.

For the budding entrepreneurs who struggle to tackle negativity, in today’s economy, Richard Branson has this advice: “I do a lot by gut feeling and a lot by personal experience,”

“The challenge is to follow through on a great idea. I think if [you’ve] got a great idea, you need to just give it a try,” he tells SUCCESS. “And if you fall flat on your face, pick yourself up and tryagain. Learn from your mistakes. And, remember, you’ve got to go make a real difference in People’s lives if you’re going to be successful.” “Obstacles and challenges are healthy for everyone, not just entrepreneurs. They force you to think outside the box, so to speak—to be creative.” Branson Once said this: “There is no point starting your own business unless you do it out of a sense of frustration”. Branson wrote in his biography of the decision to start an airline: “My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them … From the perspective of wanting to live life to the full, I felt that I had to attempt it”.

Branson’s Message for Managers Richard Branson believes in empowering talent, offering freedom and fostering creativity as he says that people who are fun loving, friendly, caring and love helping others are the winners in their respective roles and jobs.

His message for the hiring managers is this: the vital attribute while considering whether to hire someone is personality because according to Branson the rest of the job can be taught. Furthermore, he also says judging someone in one interview is not fair owing to the levels of stress an interviewee experiences during interviews. He advices managers to make an effort to really observe a person’s personality and don’t follow hiring liberties and actions because sometimes the best people didn’t seem to fit in at first, but proved to be valuable over time.

BRANSON’S MESSAGE FOR ALL Branson says this for all: “The brave may not live forever – but the cautious do not live at all.” “If you get a great opportunity, but aren’t sure how to do it, just say yes, then learn how later.” “Forget qualifications, value and experience, but focus on personality.”


Inside the magazine

WARREN BUFFETT

A BENEVOLENT BILLIONAIRE In 1942, the exuberant and blossoming spring witnessed the swashbuckling act of an enchanting 11-year-old boy from Omaha, who with his prized money, took a plunge in investments and surprised the whole world by investing his treasured fortune of $120 in the three shares of Cities Service Preferred. When the spring lost its charm, so did the shares as well; when June approached the whole stocks nosedived. Along with this fell the holdings of the little boy, too. Amidst plummeting stocks and dripping fortunes, the little boys’ bleak hopes were still alive so was his confidence, but soon the signs of recovery rekindled

the spirit and hopes of the Buffett and when the stocks marginally improved his destiny took a sharp turn. And then, Warren Buffet, as any other little boy, impatiently sold the shares for a very small profit, which he later regretted, and in fact, learned a lesson out of this act. The fortunate Buffet, though thought of making fortune, but didn’t, moved ahead surpassing the repentance, and then started his quest for value – that’s how the amazing journey of little Buffett began. His learning and earning pursuit – while allowing him experience the treacherous financial curve, wherein he slid up and down the financial ladder – made him


Inside the magazine

Louis-François Cartier

founded Cartier in Paris in 1847 when he took over the workshop of his master. In 1874, Louis-François’ son Alfred Cartier took over the company, but it was Alfred’s sons Louis, Pierre and Jacques, who were responsible for establishing the brand name worldwide. Louis Cartier

Louis-François Cartier

Louis Cartier,

Grandson of the founder, revolutionised timepieces when he introduced the Tank watch in 1917. © Ministère de la Culture Médiathèque du Patrimoine, Dist. RMN / Atelier de Nadar


Inside the magazine

Stanislas de Quercize

In 1994, the Cartier Foundation moved to the Rive Gauche and opened a headquarters in a building designed for it by Jean Nouvel. Following the accidental death of Robert Hocq in December of that year, his sister, Brigitte Hocq, became chairman. Joseph Kanoui became vice president of Cartier Monde. The next year, a major exhibition of the Cartier Antique Collection was held in Asia. In 1996, the Lausanne Hermitage Foundation in Switzerland hosted the exhibition “Splendours of the Jewellery�, presenting a hundred and fifty years of products by Cartier. As of 2012, Cartier is owned, through Richemont, by the South African Rupert family and 24 year-old who is the granddaughter of Pierre Cartier, Elle Pagels.


Inside the magazine gain the impetus for his winning formula, and within no time the signs of such success started emanating explicitly. His business started rewarding him high and gradually he became a successful businessman.

Contrary to a common belief where success is considered as something which is difficult and invincible to achieve and that it is the prerogative of only a few naturally talented ones and the ones who born with a silver spoon in their mouth, Warren Buffett makes, such an improbable phenomenon of Rags to Riches, look exclusively customized for him. Warren Buffett is arguably the greatest investor, philanthropist and the most influential person of all times. Warren Buffett is aptly called the “Oracle of Omaha” or the “Sage of Omaha” because despite his immense wealth, his value investing philosophy, philanthropic mindset and personal frugality make him a distinct personality of this era.

The Journey

The entrepreneurial journey continued without showing even a slight blink of pause and along with it continued warren’s pursuit of business excellence and it moved on and on even during his business studies. It even continued while he was studying degree from the University of Nebraska. The enhanced-business prowess apparently stood high when he emerged successful from the University at the age 20 and surprised everyone with his $ 10,000 earnings from his childhood businesses. This shows his habit of earning and to confirm it he aptly says this: “Chains of habit are too light to be felt until they are too heavy to be broken.”

His desire for the best and to achieve the best continued as he decided to enroll at Columbia Business School when he learned that Benjamin Graham, the author of “The Intelligent Investor”and David Dodd an investment and securities analyst – both his favorites, taught there. He joined and earned his Master of Science in economics from Columbia in 1951. In his own words, Warren Buffet says these words about them: “I’m 15 percent Fisher and 85 percent Benjamin Graham. The basic ideas of investing are to look at stocks as business, use the market’s fluctuations to your advantage, and seek a margin of safety. That’s what Ben Graham taught us. A hundred years from now they will still be the cornerstones of investing.”

While learning, experimenting, trusting and investing, he found his success formula, and the world calls it as the ‘Winning Formula’. Gaining a heart from his winning formula and While involving in all his investing activities, he formed the first firm ‘Buffett Partnership’ in his hometown of Omaha. His keen insight and shrewd prowess, allowed him buy undervalued companies that made him extremely rich over a period of time. As he proudly says, “I always knew I was going to be rich. I don’t think I ever doubted it for a minute.”

Today, Warren is not just one of the world’s richest men, but also one of the most admired and respected personalities of this era.

An excerpt from his winning formula: Warren Buffett used this simple lesson as a starting point down the road to hone his shrewd prowess with astute practicality. He says that one should not only just focus on the price of one’s equities at any given moment, but also on the actual value of the businesses behind the stocks one buys.

The Values of Buffett worth more than his fortune

Today, 83-year-old Warren Buffett practices the things that others merely preaches and teaches us to stand for our values. Unlike the so called rich of this era who are mere fortune gatherers, Warren Buffet is a rich man with distinct values of his own. Warren Buffett is a man who is demonstrating the world how to become successful and make a better living and is leading by example. The best way in which he demonstrates this is by showing least respect for luxuries of life, instead he prefers helping those who are needy, deprived, sick or in need of help and uses his stature as the champion caretaker of the poor to persuade the affluent class to follow his footsteps. Out of such exalted compassion and benevolence he has so far pledged more than 90 percent of his earning for the philanthropic causes.

Warren Buffet is an inspiration for all

His frugality, skillful investments’ prowess and the art of putting money for better use rather judiciously, instead of spending it lavishly, is what every youngster should learn from this legendary figure. In addition to his personality, every act of this compassionate, generous figure is an


Inside the magazine inspiration for all. The man with multifarious attributes possesses versatile characters. On one dimension as being a successful investor he epitomizes his success by becoming a millionaire just within 20 years; on the very next front he acts like a compassionate and benevolent caretaker of the poor by pledging more than 90 percent of his fortune for their upliftment. Similarly, he carries his political prowess as his unique attribute as well. The support and contributions to Barrack Obama talk about it. Though these attributes are enough to qualify him as

the greatest man of all times, yet another attribute of his personality make him a real foolhardy. It emerged when he was diagnosed with stage I Prostate Cancer in 2012. When he underwent two months radiation therapy and became cancer free and was asked about his health he courageous said he became cancer free and feeling vivacious, invigorated and healthier than ever before. The healthier, courageous Warren Buffett thus carries a plethora of inspirational attributes that make us feel reading about him as good as meeting him personally.


Inside the magazine

The 22 rare jewels and some record-breaking diamonds like heart-shaped 51.53 ct and diamond earrings of 50.76 ct adorn the model Dalia Gunther’s hair. The wings of the butterfly and the diamond flowers contain several of the diamonds from the 550 ct Letseng Star, the 14th largest white diamond ever discovered. The other dazzlingly rare diamonds include a spectacular 52.73ct Fancy Vivid Yellow emerald-cut diamond ring 10.47ct, a 6.51ct Fancy Intense

Pink internally flawless diamond ring and Fancy Vivid Blue internally flawless briolette diamond pendant.

Laurence Graff says this about his own concept: “’Hair & Jewel’ is a celebration of our expertise and success, as we continue to operate at the very pinnacle of the industry. I am extremely proud of what Graff Diamonds has achieved, but as I always say, we are just beginning, there is still a long way to go.”


Inside the magazine

Graff Diamonds recreate history with their original Hair and Jewel concept Graff Diamonds created history by unveiling an outstanding and unrestrained image of a model wearing millions dollar worth of diamond jewels in her hair, which went down in history as one of the most provocative, glamorous and amazing images of all times. This image was a recreation of the actual image commissioned by Laurence Graff in

1970, which went on to became the image for all occasions. The typical hair style of the model was styled by celebrity hairdresser Harold Leighton. The original Hair and Jewel concept of Graff was a daring move showcasing fine jewellery modeled uniquely in a more audacious style. The image revisited on Mr. Graff’s 60th Anniversary and its diamonds’ value has risen over to half-a-billion.


06

Gian Riccardo Marini, CEO, ROLEX SA

info@most-fabulous.com

LEGENDS OF LUXURY

Laurence Graff CEO, Graff Diamonds

Karl Lagerfeld, Creative Director CHANEL


Inside the magazine

Graff

– an Astonishingly mesmerizing diamond Jewellery Graff diamonds, a highly acclaimed diamond jewellery manufacturing company is a name to reckon if anyone is seriously looking forward to have some astonishingly marvelous diamond jewellery. The House of Graff is quite famous for its fabulous quality of the jewels it creates and specially the diamond ones. Laurence Graff founded the Graff Diamonds in 1960s mastering the art of cutting and polishing the jewels and acquired a name in producing glittering diamonds sourced from mines around the world. The artistic mastery surpasses the craftsmanship’s excellence to achieve complete excellence in the beauty and sensitivity of yellow diamonds.

Graff Jewellery adorns exceptional diamonds

Laurence Graff being renowned for their exceptional diamonds has handled quite a few amazingly fabulous diamonds of yesteryears. A few of those include the seven sided 187.82 carats Paragon, the 603 carat uncut Lesotho Promise and other diamantaire extraordinaire. The jewels of Laurence Graff adorn the exclusive selection of a few of the diamond-jewellery enthusiasts’ and even adorn the Graffs themselves, who proclaims them as the most fabulous jewels in the world. In addition, the other precious stones like emeralds, rubies, pearls and sapphires presents sparkling combination of precious stones in the glittering jewellery of Graffs, which is stationed in some exotic jewellery boutiques of the world. Laurence Graff, Chairman of Graff Diamonds was chosen to receive Officer of the Order of the British Empire (OBE) and was awarded this priced award for serving in the jewellery industry for 60 years. He was honoured with this award from the Queen. He played quite a significant role in this field and he is best known for his fascination for larger diamonds and became world famous for purchasing nearly about 60% of the total world supply of yellow diamonds.

Laurence Graff

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