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Brand Identity MARK & MEANING

PRESENTED BY MOSSMEDIA, LLC ©2010


Your business isn’t your logo. Your business is your brand. This document presents MossMedia’s brand strategy and identity design, featuring original names, taglines, messaging, and logo designs – custom created for a wide-range of companies and organizations. As these samples demonstrate, the process of refining or creating a brand identity is about more than just a well-designed logo or brandmark.

Brand Identity Samples • RSTI • Classic Diagnostic Imaging • Highway Guardian • Pulley’s Coffeehouse 36 • Emerging Chefs • Ingenuity Festival • Tyler Village

By all accounts, designing a solution that captures the essence and energy of your company is not only a strategic business decision, it’s key to capturing competitive advantage in the global marketplace.

Your brand is our business.

• FUTURE Center • Gamecomm • Knight Center

PRESENTED BY MOSSMEDIA, LLC ©2010


RSTI > BRAND IDENTITY DESIGN DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC ©2010 RSTI > BRAND IDENTITYSTUDIES > V1R2 DESIGNED BY MOSSMEDIA, LLC ©2010

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RADIOLOGICAL SERVICE TRAINING INSTITUTE

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Classic Diagnostic Official Brand Identity Elements CDI >Imaging BRAND >IDENTITY DESIGN DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC ©2010 By Boondock Walker ©2008

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HIGHWAY GUARDIAN > BRAND IDENTITY DESIGN Highway Guardian > Brand Identity > v1 Finals DESIGNED DEVELOPED BY MOSSMEDIA,LLC ©2010 Designed by AND MossMedia, LLC ©2010

A LT G R A D I E N T T R E AT M E N T

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PULLEY’S COFFEEHOUSE 36 > BRAND IDENTITY DESIGN PULLEY’S AND > BRAND IDENTITY DESIGNED DEVELOPED BY MOSSMEDIA,LLC ©2010 DESIGNED BY MOSSMEDIA, LLC ©2010

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EXTERIOR SIGNAGE


EMERGING CHEFS > BRAND IDENTITY DESIGN Emerging Chefs > Brand IdentityStudies > FINAL ©2010 DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC Designed by MossMedia, LLC ©2010

ELEMENT/SCREEN

4 - C O LO R LO G O

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INGENUITY ‘FEST > BRAND IDENTITY DESIGN DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC ©2010

New Age Tech Tie Dye!?...Groovy! Retail Tee B Designed by David Allen Moss ©2007

FINAL CONCEPT: IngFst_ID_2007_elmts_final.PDF

ELEMENTS: (from left to right) ing_logo, ing_festlo

INSPIRATION: “Celebration of Creativity and Innovation” tag. The clusers, areas of focus. A departure from original d

CREDITS: > Art Direction: David Allen Moss, Sheila Hart, Ch > Design Support: Diann Mistelske, Oliver Barrett — BACK

v3.07

FINAL CONCEPT: IngFst_ID_2007_elmts_final.PDF ELEMENTS: (from left to right) ing_logo, ing_festlogo, ing_bug_logo, banner_simple INSPIRATION: “Celebration of Creativity and Innovation” tag. The flame as inspiration and soul of festival. The flame as modular “vessal” of ideas, clusers, areas of focus. A departure from original design, toward a more current, modern, youthful, refined aesthetic. CREDITS: > Art Direction: David Allen Moss, Sheila Hart, Chris Ramsay > Design Support: Diann Mistelske, Oliver Barrett

Powered by FUTURE Center @ the Cleveland Institute of Art © 2007


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TYLER VILLAGE > BRAND IDENTITY DESIGN DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC ©2010


FUTURE CENTER > BRAND IDENTITY DESIGN DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC ©2010

client: Beachland Ballroom & Tavern Cleveland, Ohio

project: Beachland is not just a nightclub, it’s an institution. And they’re running up against some heavy hitters.

deliverables: Create a flexible and sustainable marketing design system, including but not limited to: logo, bizcards, stationary and website.

you are: CIA student with growing portfolio in graphic and/or multimedia design. You believe you’re more than just creating a mark, you’re shaping experience with your design. Tech savvy is a plus. Willing to perform research necessary to create right visual message for RAMtech’s regional audience.

contact: David Moss — Director, FUTURE Center dmoss@cia.edu 216.544.7942

November ©2005

The FUTURE Center is all about you. A new venue for CIA, FUTURE is made possible by grant foundations, professional projects and design research partnerships. We’re dedicated to offering CIA students and alumni leading-edge career development opportunities, world class design exhibitions and space for startups in our business incubator. Through your participation, FUTURE is shaping the design and technology agenda for the 21st Century. Take charge of your FUTURE... get involved today.


GAMECOMM > BRAND IDENTITY DESIGN DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC ©2010


KNIGHT CENTER > BRAND IDENTITY DESIGN DESIGNED AND DEVELOPED BY MOSSMEDIA,LLC ©2010 KNIGHT CENTER O.D.C. > BRAND IDENTITY DESIGNED BY MOSSMEDIA, LLC ©2010

PROMO

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MossMedia > Brand Identity Sampler 2010