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St. Patrick’s Festival Sponsorship & Partnership Opportunities

Make exceptional and memorable connections with your target audience by partnering with Ireland’s most significant multi-disciplinary Arts Festival.



Festival Overview St. Patrick’s Festival is Ireland’s leading multi-disciplinary arts festival which takes place annually over a 4-5 day period, in celebration of Ireland’s national holiday, St. Patrick’s Day.

• is good about Ireland both

The FeSTIval ShowcaSeS

all that

domestically and internationally. Its multi-faceted programme creates a carnival atmosphere, ignites Irish pride, creates uplifting powerful experiences and delivers lasting memories for the 1.6 million people who engage with the festival annually. and performance, • pageantry, spectacle, music, dance, STreeT TheaTre

literature, comedy, film, visual art and family events are presented as part of the diverse world class programme.

• Friday 16th – Monday 19th March FeSTIval 2012



Festival highlights • events annually engage with Festival a boost to the Irish •Delivers economy •Welcomes •Generates domestic publicity worth (ave) • website (Jan-Mar) recorded on official •Generates extensive •Involves over •9,950 Festival on RTÉ One • 1 . 6 m I l l I o n P eo P l e

Attendance & Viewership Figs

€50.5 mIllIon

1 2 0 , 0 0 0 I n T e r n aT I o n a l vISITorS €2.2m

1 .1 m I l l I o n Pag e v I e w S

aTTenDance Festival Parade


Festival Skyfest


Festival big Day out


I n T e r n aT I o n a l


3 , 0 0 0 P e r Fo r m e r S a P P D ow n loa D S

3 T e l e v I S e D b r oa D c a STS


vIewerShIP (rTÉ one) Festival Parade


Festival Skyfest


Festival highlights



St. Patrick’s Festival provides a unique platform to…

affluent core audience in • an impactful manner the positive Irish • message the Festivalwith embodies & build affinity for • your brand through engaging event acceSS a young

alIgn your branD

generaTe awareneSS

partnerships reputation • by investing in the national celebration and r eInForce your corPoraTe

local economy of the Festival to • excite & motivate customers • leveraging the Festival's publicitybyand harneSS The Power

enhance your meDIa ProFIle

communications plan

• Responsibility strategy • hospitality experiences

aDvance your corPoraTe

& Social

enjoy excePTIonal corPoraTe



56% 23%

68% ABC1

under 35

of Festival audience are

Aged between 35-44*


Festival Audience profile

64% 36% Irish

Overseas visitors*

affluent, Dynamic, young


over 710,000 people attended Festival events in 2011

52% 48% Female



Attend with children*

auDIence FeeDbacK ** (A satisfied loyal attendance base)

88% 94% rated Festival as excellent

Said they would attend again

*Source: Fáilte Ireland economic Impact report on St. Patrick’s Festival 2010, conducted by behaviour & attitudes **Source: St. Patrick’s Festival research 2005, conducted by millward brown ImS


Festival Marketing & Media profile

multi-platform media • National campaign dedicated Festival • Three broadcasts on RTÉ One visible city-wide outdoor • Highly branding campaign heavily trafficked web• Vibrant site • Tailored iPhone & android apps focused social media • Continuous activity range of national • Comprehensive & international broadcasts, print & online coverage subscriber based • Customised direct marketing campaigns



Festival Properties & Opportunities


• Principal Event Sponsors •Foundation Partners •Associate Sponsors •Partnerships •Supporters St. Patrick’s Festival offers a diverse range of sponsorship and partnership opportunities with tailored activation and leverage potential, the properties that follow are a selection of the many possibilities available.


Festival Big Day Out

FREE family fun day featuring the cream of domestic & international street theatre, performance and music in the heart of vibrantly decorated Georgian Dublin, Merrion Square

I S T h e F e ST I va l’S

• into ‘zones’ • with open airdivided and covered 8 5 , 0 0 0 aT T e n D eeS The SITe IS

performances & activities programmed to appeal to a multi-generational audience from 10am-6pm. amazing • performances, fun workshops, au D I e n c e S c a n exPecT

quirky characters and lots of surprises!


Opportunities for Principal Event Sponsor:

• • • • • • •

DIrecT acceSS

& exposure to 85,000

people positive Irish message the Festival embodies

alIgnmenT wITh The

a memorable FREE multigenerational event of quality creDITeD For STagIng

ProDucT/branD PlacemenT


aPPrecIaTIon From ParenTS/guarDIanS

for educational and participatory elements of the event TV coverage of event in the Festival’s Highlights broadcast Leverage the Festival’s publicity and marketing campaigns


Festival Parade The world’s most famous and spectacular parade sees Ireland’s leading professional pageant companies present intriguing vibrant, creations of scale that mesmerise the audience with their artistry and dramatic flair. marching ensembles from around the world enliven the streets of the capital with their magnificent musical mastery.


Opportunities for Sponsor:

• 550,000 live audience of TV audience of • 395,000 on RTÉlive One 117,000 on RTÉ • Realplayer positive Irish • message the Festival embodies the • staging of Ireland’s most important exPoSure To a

exPoSure To a

exPoSure To over

alIgnmenT wITh The

creDITeD For aSSISTIng

cultural event

• and marketing campaigns publicity leverage The FeSTIval’S


Festival Treasure Hunt where • participants descend en masse on a SPIrITeD Team evenT

the city to solve the conundrums that lay concealed in the many cultural venues and landmarks around Dublin

approach, plot their route and strive to be the fastest home with all clues deciphered. TeamS Plan TheIr

opportunity for • all to explore or rediscover the city of

Opportunities for Principal Event Sponsor:

• 3,500 people & exposure to positive Irish • message the Festival embodies • placement positions around the city in the • Festival’s Highlightseventbroadcast a • memorable Free participative team DIrecT acceSS

alIgnmenT wITh The

mulTIPle ProDucT/branD

Tv coverage oF

creDITeD For STagIng


• and marketing campaigns publicity leverage The FeSTIval’S

P r ov I D e S a u n I q u e

Dublin at Festival time.



• dance on the streets

ThouSanDS oF PeoPle

of the capital at the Festival Céilí with lively encouragement from the stage by expert callers, dancers and musicians. free, • cultural event withparticipative, broad appeal a large Scale

from young professionals, to groups to family audiences all eager to engage.

Festival Céilí

Opportunities for Principal Event Sponsor:

• 7,000 people & exposure to over positive Irish • message the festival embodies • point of event is main focal and • sampling in the • Festival’s Highlightsevent broadcast • and marketing campaigns publicity DIrecT acceSS

alIgnmenT wITh The

branDIng on STage

ProDucT/branD PlacemenT

Tv coverage oF

leverage The FeSTIval’S



City Fusion Community Participation Project •

is the Festival’s intercultural arts participation project and is an award winning CSR venture, celebrating cultural diversity and promoting inclusion in the city of Dublin. cITy FuSIon

in • weekly workshops withparticipate professional cITy FuSIon grouPS

artists from January to March and work together to create a pageant for St. Patrick’s Festival Parade learning skills in making, performance and dance.

Opportunities for Principal Sponsor

• community focused CSR project as • the finale with ... DISTIncTIve mulTI-layer

large SPecTacle ShowcaSe

• Exposure to a live audience of 550,000 • Exposure to a live TV audience of 395,000 on RTÉ One • Exposure to over 117,000 on RTÉ RealPlayer

• potential with the project • & engagement with the CSR project • and marketing campaigns publicity DocumenTary & ProFIlIng

FacIlITaTeS STaFF volunTeerIng

leverage The FeSTIval’S



• presenting large scale outdoorin The FeSTIval SPecIalISeS

Large Scale Spectacle Events

spectacle events that captivate audiences with their dramatic scale and visual impact at festival time. lighting, • pyrotechnics, street theatre shows From ProjecTIonS,

and aerial pieces the creative possibilities are infinite.

Opportunities for Sponsor exposure to • a large captivated, enthused DIrecT acceSS anD


SIgnIFIcanT branDIng, communIcaTIon and sampling potential at event site

innovative, • cutting edge, engaginganevent of creDIT For STagIng


• and marketing campaigns publicity in the • Festival’s Highlightseventbroadcast • events leverage The FeSTIval’S

Tv coverage oF

unIque corPoraTe hoSPITalITy



branDIng rIghTS

• across online, digital and print

logo anD acKnowleDgemenT

marketing collateral

• across advertising and publicity logo anD acKnowleDgemenT


Sponsor & Partner Benefits

evenT SITe branDIng

& sampling

branD ProFIlIng & PromoTIon

• publicity campaign • partnerships opportunities • web-site • acroSS The mulTI-FaceTeD

Through evenT meDIa

be-SPoKe leverage heavIly vISITeD


• •

DIrecT SIzeable TargeTeD




• experience •

excluSIve corPoraTe






Contact details We would welcome the opportunity to meet with you to explore opportunities and tailored packages appropriate for your business. Please contact Corporate Engagement & Development Executive, Emily Barton. Contact Details: +353 (0)1 6763205 St. Patrick’s Festival St. Stephen’s Green House Earlsfort Terrace Dublin 2.

St. Patrick's Festival Sponsorship  

St.Patrick’s FestivalSponsorship & Partnership Opportunities

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