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350-323 10 Avenue SW i di Calgary, AB T2R 0A5 RG 403.230.4224 Tel:


About Mosaic

Office Locations Mosaic Head Office 350-323 10 Avenue SW Calgary, Alberta T2P 0A5 403 230.4224 Full-time employees: 14 Incorporated: 1995 Mosaic Edmonton 8604 137 Street Edmonton, Alberta T5R 0C6 780.951 5046 Full-time employees: 1 Contact Melodie Creegan President/Partner Tel: 403 230.4224 ext. 22 Cell: 403.807.7378 Email:

Mosaic Studios has been working with Calgary and Alberta businesses and government organizations since 1995. We are a full service marketing, creative and production services firm providing strategy and design for digital, direct and brand communications. Our mantra is Ideas Drive Everything – not just creative advertising ideas, but ideas in all forms. A Brand is an idea. A product or service is an idea. A web application is an idea. A brochure is an idea. We always ask one question to start – what is the idea? Ideas are fueled by insight, creativity, boldness and leadership. Mosaic and our senior team members have a depth of experience in the development, cultivation and stewardship of ideas and brands in a variety of categories.

Our services and skills extend the range of communications disciplines and media, from advertising to direct marketing and CRM to digital strategy and public relations. Our strengths lie in our deeply experienced, strategic approach to marketing and communications, and to our clients’ needs and opportunities. Our devotion to the fundamentals of brand and compelling creativity. Our expertise in truly integrated marketing. Our unparallelled direct marketing thinking and knowledge. Our insightful approach to digital and web marketing. Our ability to drive strategy and connect the dots.

Albi Homes Ltd. Mosaic has worked with the team at Albi Homes for the past six years. Our relationship began with the redevelopment of their corporate website. Over the years we have become a trusted strategic partner involved with the brand strategy, integrated marketing and communications planning, campaign strategy and creative execution. Tactics have included, websites, microsites, SEO, email marketing, direct mail, television, radio, print,

outdoor, sales centers, video and PR. Awards have been won for the work that we have produced with Albi, but more importantly, the client knows that we truly care and that the work we produce for them is first and foremost about results. Brand is at the centre of the Albi experience and Mosaic’s job is to ensure that the communication materials compellingly reflect the luxury and craftsmanship of that brand to the public and have impact upon show home traffic and sales.

Albi Renova Ltd. Albi Renova is the home renovations arm of Albi Homes, offering customers renovations of the same quality as the Albi luxury home division. Renovation companies and ad agencies have something in common: more than anything

else, their prospective clients want to see the work they have done. So Mosaic created a visually-focused website to showcase Albi Renova’s spectacular portfolio of renovation work. To allow the stunning photos to shine, the website was built in Adobe Flash, with a navigation system that hides allowing the images maximum screen real estate.

There’s an Inner RV’er in all of us — and we can help you unleash yours. We carry the best choice of desirable RV brands, offer attentive after-sales service, and even help you make the most of your Inner RV’er with our unique Bucars U free learning and training seminars.

You owe it to your Inner RV’er to visit us at our showroom and online.

Bucars RV Centre Ltd. Mosaic’s “There’s an RV’er in Everyone” campaign for Bucars RV Centre brings a fresh brandoriented approach, and a sense of humor, to an industry rife with undifferentiated me-too retail advertising that usually focuses only on the RVs and their features. Bucars agreed to take a risk and make the idea and appeal of being an “RV’er” — a member of tight

and passionate tribe — the focus of their ads. It was a risk that has paid off well, creating a very distinct and appealing personality for the RV dealer and generating significant inquiries and showroom traffic. In addition to the brand advertising campaign, Mosaic redeveloped the Bucars corporate website. Combining great design with functional navigation and third-party software integration, the site was an award-winning endeavour.

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Bucars RV Centre | March 26, 2009

Celebrate 50 Years With Us March 14th & 15 h For 50 years, Bucars RV Centre has been helping people Unleash their Inner RV’er. You’re inv ted to celebrate with us at our 50th Anniversary Celebration and Sale March 14 h and 15 h. Enjoy the festivities and specially reduced pricing on a l in-stock RVs. And, of course, have a piece of cake (or two) on us. READ MORE

Come See Us at the Calgary RV Show! Bucars is now the exclusive regional carrier of Airstream and we invite you to have a peek at our unbeatable selection. READ MORE

Quality Service Each and Every Time! Pesky problems keeping you fromhaving a great RVing experience. Book your Rv now into the Bucars Service Department. Nothing makes our staff happier to guarantee you a great RV adventure. READ MORE

Bucars Now Carries 2009 KZ Escalades Bucars is known for sel ing more KZ than any other brand. With interiors and spacious floor plans that rise above the ordinary the Escalade takes you to luxurious adventures. The 2009 brands lavish you with amen ties and features to make your RV life the best it can be. With numerous additions and over 20 additional upgrade options it truly is your home away from home. Innovation coupled with practical design creates an unmatched level of comfort and convenience.

RV Care Loaded with Benefits When you buy a RV from Bucars, you’ll receive the support of our entire network of RV dealers across Canada. Read more to find out all what that offers you. READ MORE


There’s an Inner RVer in Everyone! Find the RV Style That’s Right For You at Bucars! Makes & Models


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Bucars RV Centre, Showroom 262109 Range Road 10, Balzac, A berta 403-207-1666 You are receiving this email because you have subscribed o The Bucars RV Centre e-newsle ter from or have agreed to receive emails from Bucars per odically.

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riviera maya

P R I N C I P E mexico

Grupo Pinero, a successful charter and resort company headquartered in Mallorca Spain, consulted with Mosaic on the opportunity to market their new private residence development and Robert Trent Jones golf course in the Mexican Mayan Riviera to Canadians. The campaign introduced the luxurious experiences included when

purchasing a home in one of the world’s most beautiful places. The emotive photography illustrated the lush and awe-inspiring jungle, pristine beaches, spectacular resort facilities and the 27-hole championship golf course. Inspiring the customer to begin their new life in Mexico’s playground.

Alberta Theatre Project (ATP) When ATP asked Mosaic to design a series of posters promoting their season’s line-up of new plays, we had an opportunity to give back

to the community while exercising our creative muscles. The resulting campaign was fun and lighthearted while showcasing a variety of unique artists.

Georg Fischer Connectra, LLC Does building a strong, differentiated and consistent brand work as well in the industrial sector as it does in the consumer product arena? You bet it does. In the relatively obscure, but surprisingly lucrative industry of fusion equipment for polyethylene pipe (utilities and municipalities are big clients), Texas-based Connectra Fusion was the ‘David’ to marketleader McElroy’s ‘Goliath’ position. To avoid being crushed and to build market-share, Connectra needed a sharp rock and great aim.

Mosaic positioned Connectra as small, nimble and focused on fusion and only on fusion, with the customer’s efficiency and costeffectiveness as their driving objective, thus repositioning the competition as large, overpriced and insensitive to customer needs. It was a classic strategy implemented consistently in all of Connectra’s marketing and sales activities — and it worked. Connectra’s sales, share-of-market and reputation grew year after year and resulted in the company being purchased by a large player in the piping products industry.

The City of Calgary – Parks Division The City of Calgary Parks Division approached Mosaic Studios looking to create an interactive DVD incorporating ‘how-to’ video segments for homeowners about best practices in yard and landscape management.

The DVD was an extension of an existing healthy yards program, which encouraged Calgary homeowners to practice responsible environmental stewardship. Mosaic created a family-friendly interface design for the DVD in order to encourage the entire household to be involved.

Imagine a New Kind of Science Centre a new Vision a new Experience a new Facility Visit

TELUS World of Science Calgary Raising $160 million to build a new science centre is a daunting task. Redefining what a science centre is all about — and who it’s about — at the same time is even more challenging. Challenges’R’Us. After a protracted agency search, TELUS World of Science Calgary asked Mosaic to help them develop and implement an 18-month campaign with two equally complex and important objectives. One the one hand, to raise funds from the corporate sector and individuals. On the other, to position and explain to all its audiences the exciting new approach to science centres and science learning that its planned new facility represented.

Mosaic’s strategy was to develop a campaign theme that was at once a call-to-action as well as an embodiment of the philosophy and the “movement” behind the new science centre, and therefore a platform from which to talk about the exciting changes ahead. Thus the ImagineAction integrated campaign was born and launched with an award-winning microsite, capital campaign collateral, event marketing and an extensive media relations strategy. The Imaginaction campaign and brand has solidified the TELUS World of Science Calgary’s presence in the local and regional community, captured and motivated its employees and partners, and created fundraising momentum that is closing in on its goal.

Westside Laser & Light Medical aesthetics – laser treatment, skin rejuvenation and other treatments – is a growing industry that is at once about beauty and self-investment, but that is also about health and the treatment of medical conditions. It’s also about having the disposable income to take advantage of it, as the treatments are quite expensive. When a new medical aesthetics centre called Westside Laser & Light approached Mosaic to help them launch their business, their goal was to create a brand

and a marketing approach that would position them as a leader in the city, tap into the affluent female-dominated market for its services, and yet communicate the professional medical nature of their operations. Mosaic created an identity and theme for Westside that exudes elegance, sophistication and professionalism, then applied it to Westside’s retail location, its website, sales collateral and signage. The centre’s launch was an unmitigated success and Westside has quickly grown its reputation as Calgary’s premier medical aesthetics clinic.


Brownstone Canadian Equity Portfolios.

Brownstone Asset Management Calgary-based Brownstone Asset Management provides the highest quality investment management service to high net worth individuals, foundations and institutions. Their clients benefit from an independent investment counsel operation, where research is internally generated and results are applied to the customized management of portfolios on their behalf.

In recent years, Mosaic has worked with Brownstone Asset Management to develop marketing and communications strategy and brand direction. Tactics have included event-focused communications and planning, corporate collateral material and web development.

Plastics Pipe Institute (PPI) In 2002, the Plastics Pipe Institute (PPI) in Washington DC – an association of North American polyethylene pipe manufacturers and related companies – selected Mosaic Studios from a shortlist of six agencies from across the continent to help them develop and launch a brand campaign strategy. With a mandate to support and promote the use of polyethylene pipe in infrastructure and industry, PPI’s goal for the campaign was to increase awareness among governments, industry and even the public of polyethylene pipe’s substantial benefits as a more durable, costeffective solution compared to iron and concrete pipe. Mosaic’s recommendation was to hinge the story of polyethylene pipe on its superior short and

long-term environmental impact and performance. Polyethylene pipe is used in gas distribution, geothermal applications, municipal and industrial water applications, as well as drainage. Unlike iron and concrete, polyethylene pipe joints are permanently fused making leakage virtually impossible. Further, unlike PVC, polyethylene does not leech toxic material. (PVC is very bad for the environment and safety.) It was a recommendation ahead of its time, coming long before “green” marketing overtook the public conscience and many political agendas. Mosaic worked closely with PPI and its member companies in bringing the polyethylene “brand” story to light through an integrated campaign on the web, in trade media, through collateral and tradeshow marketing.

Waterous & Co. In the late 1990’s Mosaic worked as a strategic partner with Waterous & Co., a global leader in oil and gas M&A, developing marketing and communications materials. Deliverables included presentation material in the form of a dynamically updatable CD-ROM showcasing oil and gas properties (such as Hibernia). The CD-ROM contained video and VR tours of the facilities as well as up-to-date data relevant to the project.

Additionally, Mosaic worked with Waterous in developing communications material for the company’s uniquely positioned global offices in London, Houston, Beunos Aires and Singapour. Waterous & Co is now Scotia Waterous. Scotia Waterous is a global leader in oil and gas M&A.

Mosaic Studios - General Portfolio - June 2011  

Mosaic Studios general portfolio, June 2011.