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designthinki ngthatinspir esbrandexper riencesdesig nthinkingtha tinspiresbra ndexperience Mo Saad www.mosaad.com / mosaad@mac.com / 619.808.6069

middle east airlines Leveraging over 60 years of heritage


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1945

Airline is founded

1949

Alliance with Pan Am

1951

Sheikh Najib Alamudin appointed chairman

1955

Pan Am withdraws from MEA alliance

1959 - 1974

The Golden Age

1962

1 millionth passenger and soaring revenue

1963

First MEA aircraft collision

1968

Rebrand with stylized logo + loss of 14 aircraft by Israeli airstrike

1970

New livery is adopted

1974

5% of MEA shares by loyal employees and staff

1975

Lebanese civil war breaks out

1978

Chairman Alamudin resigns

1980

Cedarjet Inflight magazine introduced

1982

MEA operating facilities destroyed by Israeli airstrike

1985

MEA losses at $26.7M

1989

Lebanese civil war nears end

1990

Inflight magazine reintroduced as “CedarWings”

1997 1999 2003

2008 2012

MEA overhauls identity “CedarMiles” frequent flyer program introduced MEA regains profit “ purchases first aircraft since 1974

Modified livery is introduced MEA to join SkyTeam Alliance


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Identify Opportunity


Lebanese Cedar Tree Non-Profits

Meaning and Usage

Flag

Companies

Government


14 Aircraft 324 Ground Staff 86 Flight Crew Members

Lebanese Cedar Tree


Middle East Airlines