Rental Realities - Morven Park -
UNIQUE CHALLENGES OF BEING A HISTORIC SITE VENUE
Collections to protect Historic grounds to maintain Unique parking and access issues Limited staff (set-up/tear-down)
HOW WE (TRY TO) PREVENT THE “OMG MOMENT”
Paperwork – contract/rules & regs. Information – repeat rules.
Require a detailed schedule of events from the couple. Think ahead & be prepared. Encourage couple to hire a day-of coordinator or event planner.
EXCLUSIVE CATERER VS. CATERER LIST
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Exclusive Caterer Less worry for the facility. Caterer is familiar with the site & all its “quirks.” Caterer is well versed in rules of the site. (ex. no over serving) Less decision making for renter. Promotional benefits. (Shared bridal show costs, ads) Financial benefits. Subcontracting does not necessarily limit menu choices. CON: May limit interest in the site.
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Caterer List More choice for the renter. Financial benefits to a buy-in caterer list. More businesses promoting you. CON: Larger variety of people to work with. May only do one wedding a year, so not familiar with site & rules. CON: May not be as accommodating to renters last minute changes.
Morven Park Business Membership Wedding Vendor --$300
Listing as a preferred vendor on our website for one year. Option to include your advertising material in the welcome packets given to every prospective bride and corporate rental. Waived vendor fee at Morven Park bridal shows. Mention on our social media pages. Recognition of support in the annual report.
MARKETING PICTURES • Get those photographers to share photos with you, and post them on your website/listings. PHOTOGRAPHY BLOGS • Share, share, share! Post them on your site, social media, etc. Helping their SEO helps your site get found. WEDDING BLOGS • Encourage your brides to submit their wedding story to United with Love, or Capitol Romance. GET LISTED • Online is the way to go. www.WeddingWire.com, www.TheKnot.com, www.StyleMePretty.com, www.HereComesTheGuide.com, www.MyWedding.com SHOW THE SITE/NETWORK • Give tours to event planners, photographers, florists, & get them excited about the site. Attend wedding networking events and make connections. (Women’s Wedding Network, Association of Wedding Professionals etc.) DIRECT MAIL • Use lead lists from magazine ads, bridal shows etc.