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Business Report October 2013

Nanticoke Growing to Meet the Needs of the Community ALSO INSIDE

Hospitals joining the walk-ins movement

The Future is Now Not long ago, people called the idea of having a patient’s medical information in one highly secure location a futuristic pipedream… In the First State we call it the Delaware Health Information Network, or DHIN. DHIN is our nation’s first and most mature statewide health information exchange. By bringing together patient information, medical results and reports from doctors in one safe and secure online location, doctors and nurses, hospitals, emergency rooms and specialists can save time, money and most importantly, lives. DHIN continues to break new ground for Delaware patients and the medical community that serves them. We are the first to reach 100% participation from acute care hospitals statewide; the first to develop relationships with hospitals across state lines (Atlantic General Hospital in Berlin, MD and Union Hospital in Elkton, MD) and the first HIE to consult to another (as we have with the Hawai’i Health Information Exchange.) Does “Your Doc DHIN?” To learn more, visit Healthcare professionals seeking information about joining DHIN are encouraged to call 302-678-0220.

The future is exciting to contemplate, but even more exciting to experience. Learn about DHIN today!

107 Wolf Creek Blvd., Suite 2 Dover, DE 19901 302-678-0220 E-mail: Web:

Better Communication for Better Healthcare 2

Business Report | October 2013

De • tailed [dee-teyld] Business requirements are always changing, becoming more complex. You want a firm that you can trust to give care and consideration to all aspects of your business. The Horty professionals are thorough, thoughtful and comprehensive in their approach to providing service. We see the big picture, but we pay attention to the details.

Redefining Service. • 888.968.7168 Horty & Horty, P.A. • Certified Public Accountants and Consultants • Offices in Wilmington and Dover, Delaware

Business Report | October 2013






RT. 113 (28538 DUPONT BLVD) (302) 934-5052 WALK-IN CARE* OPEN 7 DAYS A WEEK

Sunday–Saturday, 11 a.m.–7 p.m.


Beebe Imaging Monday–Friday, 7 a.m.–5 p.m. Saturday, 6 a.m.–Noon Walk-in X-ray | Mammography Beebe Lab Express Monday–Friday, 6 a.m.–5 p.m. Saturday, 6 a.m.–Noon

Beebe Rehab 232 Mitchell Street, Millsboro (302) 934-1500 Monday–Friday, 8 a.m.–4:30 p.m. Physical Therapy | Occupational Therapy Speech and Language Pathology



Business Report | October 2013



Beebe Imaging CT Scan | MRI | Ultrasound | X-ray Digital Mammography | Bone Densitometry Beebe Lab Express Beebe Rehab Physical Therapy | Occupational Therapy Speech and Language Pathology


(302) 856-9596

Pre-Arrival Services (302) 645-FAST (3278) Pre-Arrival Services is a centralized location that provides physicians’ offices and patients with a simplified and coordinated method to schedule outpatient services. Patients are scheduled and pre-registered for all services before arriving at the service location on the day of their appointment.

Visit Beebe’s website for more information:



28538 Dupont Blvd.

21635 Biden Avenue

(Rt. 113), Millsboro

(Rt. 404/18), Georgetown


inside 18

Penny Short, Chief Operating Officer and Chief Nursing Officer, and Steven Rose, RN, MN, President/CEO of Nanticoke Health Services, are in the lobby of the hospital.


Kent Tourism Report on page 14









GUEST COLUMN The right worker for the right job





HEALTH CARE THEME Delaware Health Information Network 24 First State Orthopaedics 26


COVER STORY NANTICOKE HEALTH SERVICES Growing to Meet the Needs of the Community


GUEST COLUMN Preparing now for the ‘employer mandate’ could save time and money


FEATURE STORY Hospitals joining the walk-ins movement by opening their own affiliated clinics

SecureNetMD 27 Aquacare Physical Therapy 28 NOVEMBER THEME: Holidays and Year-end Planning Call Chris Redman at (302) 629-9788 or credman@

On the Cover Nanticoke Memorial Hospital, founded in 1945 and now known as Nanticoke Health Services, has grown to meet the demands of the community. Photo by Ron MacArthur

Business Report | October 2013




Key contact




Bethany-Fenwick Chamber of Commerce


David Martin




Delmar Chamber of Commerce


Diane Johnson $75



Georgetown Chamber of Commerce


Karen Duffield




Laurel Chamber of Commerce


Don Dykes



Lewes Chamber of Commerce


Betsy Reamer




Milford Chamber of Commerce


Jo Schmeiser




Millsboro Chamber of Commerce


Amy Simmons




Milton Chamber of Commerce


Georgia Dalzell $150



Rehoboth-Dewey Chamber of Commerce


Carol Everhart




Seaford Chamber of Commerce


Paula Gunson




Central Delaware Chamber of Commerce


Judy Diogo




Delaware State Chamber of Commerce


Bill Stephano




Delmarva Black Chamber of Commerce


Clay Hammond

* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.

Guerke joins Food Bank of Delaware

Gwen Guerke has joined the Food Bank of Delaware as its new Milford branch communications coordinator. This new role comes at an exciting time for the Food Bank of Delaware as the expanded branch opened its doors to the first class of The Culinary School on Sept. 9, and an official ribbon cutting was held on Sept. 20. Guerke will be responsible for communicating with print, visual and social media vehicles about the Food Bank of Delaware’s Milford Branch and cultivating relationships with key members of the downstate community. She will be educating the public and potential donors of the mission and work of the Food Bank of Delaware and the Milford Branch expansion project. Prior to joining the Food Bank of Delaware, Guerke worked as the longtime editor of the Milford Chronicle/ The Journal and is best known as the Tell Gwen columnist for the Delaware State News. She is a veteran adjunct instructor at Delaware Technical Community College’s Owens Campus, and is also employed as a part-time marketing and communications specialist for Bayhealth.


Business Report | October 2013

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210 West Market St., Georgetown, DE

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Bayhealth + Penn Medicine

When our doctors get together, great things happen. You want the finest care you can get. Period. We want you to have it. No excuses. That’s why we’ve affiliated with one of the premier healthcare institutions in the area—Penn Medicine. For heart, cancer, orthopaedics and stroke care, you’ll have access to the top medical minds in the area—right here, close to home. To learn more about what this affiliation means to you, go to


Business Report | October 2013


Five businesses will pop up in Delaware downtowns Owners of five Delaware businesses are thinking holidays already, and they have every reason to do so – they’ll be taking part in a state-led initiative that will provide them with rent-free commercial space for three months in a Delaware downtown from October through December. The new businesses chosen to participate in Project Pop-Up 2013 will open by Oct. 1 in Dover, Milford, Milton and Smyrna. Unlike more traditional Pop-Up programs in other areas of the country, Delaware’s Project Pop-Up has the dual goal of helping small business owners sign a long-term lease to occupy a brickand-mortar location while also filling vacant properties in the state’s towns. This year, all selectees have signed leases that will allow them to make a smooth transition to paid occupancy beginning Jan. 1, 2014. The following businesses were chosen to take part in Project Pop-Up 2013: • Computers Fixed Today, a computer repair/ retail company in Dover owned by Theo Morgan. • 302Fitness, a personal training stu-

dio and small group workout center in Milton owned by John Lehne. • Milton Wellness Center of  Delaware, which offers human performance consulting including yoga, coaching and sports psychology, run by Dr. Bill Shearer and Mary Van House. • Milford Massage, Wellness and  Yoga, a Milford-based business owned by Paige Deiner. • Royal Treatments, a Smyrna-based  business owned by Karen Gill that offers custom window treatments, home décor and accessories. This is the second year that the Delaware Economic Development Office and Downtown Delaware have offered Project Pop-Up, with last year’s program placing three businesses in open spaces. Both Amber Shader, owner of First & Little baby boutique in Middletown, and Jenn White, owner of Little Posies  Photography in Milford, signed longterm leases to stay in their properties beyond the three-month period offered by the program. “Last year, two of our success stories quickly became part of their respective

downtown business communities,” said Diane Laird, DEDO State Coordinator for Downtown Delaware. “We’re confident that the properties and business owners taking part in Project Pop-Up 2013 will find that same spirit of partnership in their new homes, and that this synergy will translate into success beyond the upcoming holiday season.” Alan Levin, director of the Delaware Economic Development Office, said Project Pop-Up has become a vital tool in helping revitalize Delaware’s main streets. “The strength of our economy relies on the health of our downtowns, and we’re banking on Project Pop-Up to once again stir growth and activity in these municipalities,” Levin said. “We  are proud of these small business owners for taking the next step and moving into a storefront, which in turn helps us by bringing a vacant property to life.” For more information about the Delaware Economic Development Office, visit To learn more about the Main Street program, visit www.delawaremainstreet. com.

24th Annual Sea Witch Halloween & Fiddlers’ Festival is October 25 - 27 The 24th annual Sea Witch  Festival is October 25 to 27 with these and other events planned: 5K Race & 1 Mile Fright Walk - The  Sea Witch 5K Fall Classic and 1 Mile  Fright Walk begins at Grove Park at 9 a.m.  on Sunday, Oct. 27. Many of the 500+ runners, including entire families, arrive in costume. Prizes are presented not only for time, but also for the best costumes. Broom Tossing Contest - All age based categories get a chance to toss their numbered broom on the beach, with the longest distance winning. The Broom Tossing Contest will be held at 3:30 p.m. on Saturday, Oct. 26. Old Fashion Beach Games - Children of all ages are invited to participate in the Old Fashion Beach Games on the beach at Rehoboth Avenue on Saturday, Oct. 26 beginning at 2:30 p.m. For more information, visit or contact the Rehoboth BeachDewey Beach Chamber of Commerce at 800441-1329 x0, 302-227-2233 x0, or rehoboth@ 8

Business Report | October 2013

Children of all ages are invited to participate in the Old Fashion Beach Games on the beach at Rehoboth Avenue on Saturday, Oct. 26 beginning at 2:30 p.m.

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Business Report | October 2013


BUSINESS DIGEST Trinity Logistics named to list

Inc. Magazine has announced that Trinity Logistics is included on the 2013 Inc. 5000 list of the fastest-growing private companies in the nation. The Inc. 5000 is an extension of Inc. Magazine‘s annual Inc. 500 list, highlighting the fastest-growing privately held businesses in America. Trinity Logistics ranked #2093 on this year’s list. The 2013 Inc. 5000 list measures revenue growth from 2009 through 2012. To qualify, companies had to be U.S.-based and privately held; independent — not subsidiaries or divisions of other companies — as of Dec. 31, 2012; and have had at least $100,000 in revenue in 2009, and $2 million in 2012. The companies on the list are ranked by percentage of revenue growth between 2009 and 2012. Trinity had 277% growth between 2009 and 2012.

WSFS stock redemption

WSFS Financial Corporation,  the parent company of WSFS Bank,  has announced that it completed the redemption of its remaining cumulative preferred stock on Aug. 26. This redemption of excess capital was funded by available cash on hand from WSFS Financial Corporation at the  stated liquidation (par) value of $1,000 per share. WSFS paid preferred stockholders  $32,675,000, which included accrued and unpaid dividends to, but excluding the date of redemption, that have been earned since the last regular quarterly payment of dividends. The redemption of the excess capital will be immediately accretive to earnings per share of common stock, adding meaningfully to common stockholders’ value over time. As reported earlier this year, WSFS  previously repurchased $20,000,000 of the $52,600,000 outstanding preferred stock in open market transactions at or very near par value. For more information, visit www.

Trinity named top workplace

Trinity Logistics has been selected by The News Journal as the #1 Top Workplace in Delaware, taking first  place in the medium-sized business category. This is the fifth time that Trinity has been awarded the honor of being selected for the list of winners. Trinity also received the New Ideas award, a special recognition given to the company where employees most strongly


Business Report | October 2013

feel their ideas are respected and considered. The Top Workplace awards are  determined based solely on employee feedback. The employee survey is conducted by Workplace Dynamics, a  leading research firm on organizational health and employee engagement. Over the past year, more than 5,000 organizations and 1 in every 88 employees in the U.S. have turned to Workplace  Dynamics to better understand what’s on the minds of their employees.

Perdue AgriBusiness agency

Perdue AgriBusiness, in conjunction with DuPont Pioneer, will establish a new, multi-outlet seed sales agency on the Eastern Shore. This new agency will help farmers in the state of Delaware optimize production and offer helpful insights into crop management. A new seed processing, storage and distribution center is being constructed at the site of Perdue’s existing grain facility on Adams Road in Bridgeville.  The center will have 8,400 square feet of floor space and will open in early 2014 to support the Pioneer brand seed sales and service business.

Port receives $10 million grant

A $10 million grant has been awarded to the Diamond State Port Corporation from the United States Department of Transportation. This TIGER V grant award will  fund a project to rehabilitate a wharf dating back to 1923 which serves two critical general cargo berths at the Port of Wilmington and is in urgent need of  repair. The cost of the project is $13.4 million, and the Diamond State Port Corporation, which owns and operates the Port, will fund the remaining $3.4 million.

NGAUS hires new ad sales firm

National Guard officers have a new firm selling advertising in their monthly magazine, weekly electronic newsletter and website. The James G. Elliott Company Inc. is now the exclusive representative for advertising sales in the official NGAUS publication, National Guard; the association’s weekly e-newsletter, Washington Report; and  at National Guard is the only independent, monthly, national publication dedicated to covering the issues important to the Army and Air Guard officers. The Elliott Company will function as the full-service advertising sales arm for NGAUS, providing sales management, research services and marketing support.

Social media certification course offered The National Institute for Social Media (NISM) has established a partnership with Delaware Technical Community College’s Jack F. Owens Campus. Under the partnership, students can now enroll in the NISM certification preparation course through Delaware Tech’s Corporate and Community Programs Continuing Education Division. Beginning Oct. 2, the college will host the NISM “Social Media Strategist Certification Training” course. Classes will begin on Wednesday, Oct. 2 and run through  Dec. 11. The class will meet from 6 to 9 p.m. “We recognize the vital need  for social media skills in business today and wanted to respond to our community with a comprehensive and valuable certification program,” said Delaware Tech Corporate and Community Programs Director Chris Moody. “These courses are designed to offer the very latest in training to help people succeed in the social media arena.” To achieve certification as a social media strategist, participants who complete the preparatory course will be required to apply for, and pass a certification exam covering the six primary content domains of general practitioners in social media: strategic planning; compliance and governance; social media marketing; project and campaign management; community management; and research and analysis. Certified professionals will have demonstrated at least minimum levels of comprehension of essential social media best practices, and are able to apply them on the job with a marginal level of supervision. To inquire about the program or register for courses, visit www.dtcc. edu/continuing-education or call 302-259-6364. For more information about the National Institute for Social Media, visit

Achievement award

The Interactive Media Council, Inc. has selected Delaware’s Professional License Search (PLS) application as the recipient of its Outstanding Achievement Award. The PLS tool allows a user on any mobile device or computer to easily look up the license status of doctors, accountants, realtors, plumbers, cosmetologists, and other professionals licensed in Delaware. The PLS online application is also available at the State of Delaware Mobile Application Directory. The online application enables the public to conduct a search of the Division of Professional Regulation  records to determine whether a given professional has a current license in Delaware, and if any disciplinary actions have been taken against that professional. To contact the GIC, send an email to:

a BIG BIG Investment Services 450 Kings Hwy N.E. Dover, DE 19901 302-734-7526 Investment products and services are offered through Wells Fargo Advisors Financial Network, LLC (WFAFN), Member SIPC. BIG Investment Services is a separate entity from WFAFN.

Business Report | October 2013



Sussex County adopts special events ordinance

The right worker for the right job By Elizabeth Rodier Keeping a good workforce is every employer’s challenge. Securing a satisfying job that provides growth opportunity is every worker’s dream. Whether you are with a for-profit  business, non-profit organization, government agency, or educational institution, this critical concern affects us all. Don’t miss the opportunity to be a part of the conversation at this year’s Sussex Today & Tomorrow Conference on Wednesday, Oct. 30, at Delaware  Tech in Georgetown. “People – Your Most Valuable Asset,” the conference theme, will explore the challenging process of matching the right people with the right jobs. Hiring, retaining personnel and creating an environment that allows them to flourish results in an engaged and productive workforce. The conference will present the perspective of both the employer and employee in two panel discussions, “World of Hiring” and “World  of Job Seeker Preparation.” Three Sussex County employers on the World of Hiring panel will describe  their corporate cultures, recruitment techniques and how they develop their employees. Cindy Dunson, director of human resources for Dogfish Head Craft Brewed Ales, Cathy Ressler, area  manager for Wawa Food Markets, and  Dan Schlabach, founder and president of Atlantic Aluminum Products, will each share their views on the challenges of

hiring employees to fill their company’s needs. The World of Job Preparation panel  includes: three high school students from Delaware New Tech Academy, who will talk about how they are planning for their future careers; Kevin Fleming, who returned to college for a degree in nursing; and Travis Carter, who learned his skills through on-the-job training and who is also an entrepreneur. These panelists, representing the diverse paths taken for job preparation, will discuss their current or future outlook for work, their views of the ideal employer and the kind of workplace that not only attracts, but also retains workers. Preceding the panel discussions, Dr. Laura McCann, director of team member relations at Burris Logistics in Milford and DelMarVa Chapter of the Society for Human Resource Management, will give  the keynote address on the best practices for attracting and retaining a skilled workforce. Mark your calendar and register now at This popular event, in its 20th year, has become an important venue for Sussex Countians to exchange information and engage in meaningful discussion on topics of significance. Elizabeth Rodier is assistant to the Campus Director at Delaware Technical Community College, Georgetown Campus.

Breeding elected alternate

Goodrich named branch manager at Bank of Delmarva for Laurel Edward M. Thomas, president and CEO of The Bank of Delmarva, recently announced that Salli A. Goodrich has joined the bank as branch manager and loan officer for the Laurel location. Goodrich is a graduate of Towson University with a degree in Spanish. She joins the bank with over 31 years of experience including branch manager, human resource training/development manager, international banking and telephone sales manager. She resides in Bethany Beach.


Business Report | October 2013

From lining up performers to portable toilets, putting on a festival, outdoor concert or other special event takes plenty of planning. Sussex County wants to make sure no detail is left unchecked, especially when it comes to public safety. County Council, at its Tuesday, Aug. 20 meeting, adopted an ordinance that updates a section of county code to more broadly define special events, as well as reiterate rules for how organizers must obtain county approval before holding such mass gatherings. Special events include, but are not limited to, carnivals, festivals, concerts, and races/ walks. Events lasting more than three days require conditional use approval from the planning & zoning commission and county council; events lasting fewer than three days do not require a conditional use permit, but still need staff approval. All special events, regardless of duration, now would be subject to the county’s Special Event Policy to coordinate emergency services coverage, namely paramedics and emergency operations staff, if necessary. The ordinance change, which takes effect immediately, was necessary to ensure a variety of temporary uses are meeting county code, and to help better coordinate public safety for events when thousands of people are gathered in a concentrated area.


Chris Breeding, Greenwood, has been elected as an alternate delegate to the 130th Annual American Angus Association Convention of Delegates, Nov. 18 in Louisville, Ky. Breeding, a member of the American Angus Association with headquarters in Saint Joseph, Mo., is one of 302 Angus breeders who have been elected by fellow members to serve as an alternate state representative to the annual meeting. The American Angus Association has nearly 25,000 active members and is the largest beef breed organization in the world.

1 Million Cups

1 Million Cups, a program to engage, educate and connect entrepreneurs, is offered now in Sussex County. The weekly gathering brings entrepreneurs together over cups of coffee across the country. 1 Million Cups was started in April 2012 in Kansas City, the hometown of its founding organization, the Ewing Marion Kauffman Foundation. The 1 Million Cups network is on target to expand to 20 U.S. cities by the end of 2013, and at least one international city is expected to join the mix. Each Wednesday morning in each  1 Million Cups city, two early-stage startups present information about their companies to a diverse audience of mentors, advisers and other entrepreneurs. Each founder presents for six minutes and then fields audience questions for another 20 minutes. Entrepreneurs, innovators and interested community members from our local region will meet at 9 a.m. each Wednesday at Java 101 in the Student  Services Center on Delaware Technical Community College’s Jack F. Owens Campus. Presenters at the inaugural 1 Million Cups gathering were local startups Lead Your Way Solutions and go brit! In each 1 Million Cups’ city, local entrepreneurs drive the program as community organizers. Assuming the leadership roles in Georgetown are Zachary King, founder and operator of Delaware Distilling Co.; Christopher Moody, director of Corporate and Community Programs at Delaware Technical Community College; Rob  Rider, president of O.A. Newton;  and Deb Wilkins-Schiffer, founder of  Josephine’s Daughter, a “wearable art” boutique. Georgetown joins Kansas City; Des Moines, Iowa; Houston; St. Louis; Cedar Rapids/Iowa City, Iowa; Reno,  Nev.; Chattanooga, Tenn.; Denver; and Chapel Hill/Research Triangle Park,  N.C., in offering 1 Million Cups locally. Additional cities slated to launch 1 Million Cups in the next two months are Columbia, Mo.; Lawrence, Kan.; and Orlando, Fla. View the national website at Access the Georgetown microsite at georgetown.

WE HOSTED THE PERFECT GAME TO CELEBRATE HER LIFE. Some people just love bingo. A local woman would play the game whenever and wherever it was being held—and she was always the life of the bingo party. When she passed away, her family came to us for funeral arrangements. In speaking with the family, our funeral director realized how important the game of bingo was in the woman’s life—so much so that on the night of the viewing, we rented tables and bingo equipment and hosted a game in her honor. Helping families celebrate lives well lived is what Parsell does best.

Bridgeville | Georgetown | Lewes | OCEAN VIEW Routes 26 & 17, Ocean View, DE 19970, 302.539.1600

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Business Report | October 2013



Annual Delaware Wine and Beer Festival scheduled for October 20 Delaware will crown its first homebrew champion on Sunday, Oct. 20, during the Delaware Wine and Beer  Festival, at the Delaware Agricultural Museum & Village in Dover which takes place from noon to 5 p.m. The event is an American Homebrewers Association sanctioned competition, meaning the champion will be selected by Beer Judge Certified Program (BJCP) judges. Festival-goers who purchase the VIP ticket package will select the semifinalists in five categories, and the certified judges will pick the champion from among those five. The winner, in addition to holding the state title, will earn $250 in cash, a minimum of $250 in prizes from the Delaware Wine and Ale Trail and  Cabot Cheese, plus a ribbon. Five finalists will earn ribbons. To enter, purchase a $10 “Brew Competition” ticket online at www.eventbrite/delawarehomebrew. Competitors are asked to deliver their entries to the Festival grounds in Dover between 11 a.m. and noon on Sunday, Oct. 20. Competitors may also purchase a greatly-discounted $10 festival ticket with five tastings. This year’s theme is “Drink Local, Eat Local and Buy Local,” and will feature select Delaware restaurants serving seafood, barbecue and gourmet sandwiches; 40 Delaware artists and

artisans, corn hole tournament, keg tossing competition and live reggae music by the Island Boyz. The first 500 ticket buyers will receive their choice of a free wine or beer glass, and VIP ticket holders can sample and judge the semi-finalists of the Delaware Homebrew Championship. This year’s

event will include expanded free parking adjacent to the festival grounds, the 19th century farm village. For tickets, visit www.eventbrite. com/event/5171847134. For information on the event, visit www., or  call 800-233-5368.

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Joe Gallo, owner of How Do You Brew, a wine and brew homebrew store in Newark, demonstrates some of the equipment used in brewing beer at home. 14

Business Report | October 2013

Sussex County 302-629-4914 Wicomico & Somerset Counties 410-543-7550 Worcester County 410-208-4828 LEARN MORE ON


WSFS is named ‘top workplace’ WSFS Financial Corporation, the  parent company of WSFS Bank, has  been ranked on The News Journal’s “2013 Top Workplaces” list for the  eighth consecutive year. Seventy companies across the State of Delaware participated in the “Top Workplaces” survey, which has been  analyzing Delaware’s business community for the past 14 years. The Top 45 were recognized in three categories: Top 10 Large, Top 10 Midsize, and Top 25 Small employers. This year WSFS was ranked third  in the Large Company category and, for the fifth year in a row, was ranked in the Top 3. In addition, WSFS received the  Special Ethics Award based on exceptional scores on questions that measure values and ethics. The “Top Workplaces” survey  evaluates companies in the following categories: direction, execution, connection, work, manager, and pay & benefits based on employee participation.

Townsend appointed ratepayer advocate Insurance Commissioner Karen Weldin Stewart announces the retention of Fred Townsend, Esquire as “ratepayer advocate” for the upcoming workers’ compensation rate filing. Pursuant to recently passed legislation Townsend will represent the interests of Delaware workers compensation rate-payers during the Insurance Commissioner’s consideration of the rate filing. A member of the Delaware Bar since 1990, Townsend served as Delaware’s Deputy Insurance Commissioner from 1995-1999. Since returning to the private sector in 2000, his practice areas have included insurance regulation. To contact Townsend, email


Barefoot Bride

The Rehoboth Beach-Dewey Beach Chamber of Commerce (RBDBCC) held a ribbon cutting ceremony recently for Barefoot Bride. Members of the Chamber’s Meet & Greet Committee were present to welcome Barefoot Bride to the resort area. Barefoot Bride offers packages and various beach décor options to suit all needs and tastes. For more information, visit Pictured from left: Patty Burkentine, RBDBCC; Jodie Noonan, owner operator; Allison Sappington, owner/operator, and Victoria Vazquez, photographer.





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20245 Bay Vista Rd., Suite 204 Rehoboth Beach, DE 19971 302-226-1919 Business Report | October 2013


Three steps for choosing a gratifying encore career They’re called second acts, encore careers or reinventing yourself – they’re the completely new and different jobs people take in midlife or later. Today, making that jump is more likely to be a matter of following the heart than it was during the throes of the economic recession, when professionals caught up in corporate layoffs discovered they were too old to find jobs in a poor market and too young to retire. They started second careers not to follow a vocation but to pay the bills. “I’m glad to see the tide turning again – especially for all the Baby Boomers who don’t want to retire but do want to do something gratifying,” says Betty Hechtman (, who was on the eve of her 60th birthday when her first mystery series prompted a bidding war between St. Martin’s Press and Berkley Books. She has since published eight “cozy mysteries,” including her newest, “Yarn to Go” – the first in her Berkley Prime Crime Yarn Mystery series. Hechtman has had a lot of practice reinventing herself. She has volunteered as a farm worker on a kibbutz in Israel, waitressed and worked in retail sales, and made connections as a telephone operator, among a host of jobs. “I’ve held jobs just for the paycheck and I’ve pursued my passions, so I know how profoundly different it is to do one versus the other,” she says. “No matter what age you are, if there’s work you feel called to, you should most definitely give it a try you may well experience a joy unlike any you’ve ever known.” Hechtman offers these tips for people considering an encore: • Do your homework. There’s nothing more disappointing than jumping in to something new only to become disillusioned and frustrated because you didn’t take the time to prepare. If your dream is to open a particular business, research the market. Is there a demand for what you hope to sell? Should you give it a trial run as an online business before investing in shop space and other overhead? Start by checking the resources at, a nonprofit supported by more than 12,000 volunteers dedicated to helping small businesses off the ground. For other encore pursuits, you might take classes or spend a few hours a week working as a volunteer to learn the ropes. • Join a group of like-minded people.  This is particularly helpful for aspiring artists who want to paint, play music, write a book or indulge some other creative talent. You can brush up on your skills and make valuable contacts by becoming a part of a community theater, joining a writers circle, 16

Business Report | October 2013

or finding a group of hobbyists. You may find your skills develop much more quickly with the support and guidance of collegial peers who are all helping one another achieve a dream. • Consider working in one of the five  most popular encore fields. Most people seek second careers in health, education, government, environment and non-profits -

all fields expected to provide abundant job opportunities in the next couple of years, according to, a non-profit that supports second careers “for the greater good.” If you need training to qualify, now is the time to get it, Hechtman says. “Invest now in the education, and you can soon have a job that feeds the heart, the mind – and the body!”

Banking should be simple. Expand the opportunities to maximize your company’s potential without breaking the bank, with these affordable financing tools: • Commercial Real Estate Loans • Vehicle and Equipment Loans • Business Lines of Credit • Business Credit Cards • Merchant Services • Commercial Checking Accounts Charter a course for success with a complimentary business analysis consultation. Contact our Business Services Department at 302-629-0100 ext. 158.

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Workers Compensation

Rules will improve employment of veterans, disabled The U.S. Department of Labor has announced two final rules to improve hiring and employment of veterans and for people with disabilities. One rule updates requirements under the Vietnam Era Veterans’ Readjustment Assistance  Act of 1974; the other updates those under Section 503 of the Rehabilitation  Act of 1973. For more than 40 years these laws have required federal contractors and subcontractors to affirmatively recruit, hire, train and promote qualified veterans and people with disabilities respectively. “These rules make it easier for employers to tap into a large, diverse pool of qualified candidates,” said Secretary of Labor Thomas E. Perez. The VEVRAA rule provides contractors with a quantifiable metric to measure their success in recruiting and employing veterans by requiring contractors to annually adopt a benchmark either based on the national percentage of veterans in the workforce (currently 8 percent), or their own benchmark based on the best available data. The rule strengthens accountability and record-keeping requirements, enabling contractors to assess the effectiveness of their recruitment efforts. It also clarifies job listing and subcontract requirements to facilitate compliance. The Section 503 rule introduces a hiring goal for federal contractors and subcontractors that 7 percent of each job group in their workforce be qualified individuals with disabilities. The rule also details specific actions contractors must take in the areas of recruitment, training, record keeping and policy dissemination — similar to those that have long been required to promote workplace equality for women and minorities. For more information, visit www. and Wilmington 302.658.5508

Rehoboth 302.227.7100

Food for Thought

We will bankrupt ourselves in the  vain search for absolute security.

Dwight David Eisenhower

Business Report | October 2013



Staff join in Nanticoke’s Orthopedic Unit to show one of the hospital’s new patient rooms, which are all being converted by June of 2014. Standing left to right are Penny Short, Chief Operating Officer and Chief Nursing Officer; Will Greenhawk, RN; Shelley Givens, RN; Steven Rose, RN, MN, President/ CEO; Kelly Cahill, RN; and Kaelon Reddish, RN. Photos by Ron MacArthur

NANTICOKE HEALTH SERVICES Growing to Meet the Needs of the Community Nanticoke Health Services began in 1952 when the doors of Nanticoke Memorial Hospital opened. In the 61 years since then there have been many changes. And, today, Nanticoke continues to grow and expand access to care for the community. Nanticoke Memorial Hospital is currently undergoing a major renovation. So far rooms on the 5th floor, the main lobby and the Same Day Surgery unit have been remodeled. Soon, work will begin to convert all inpatient rooms to private rooms. “Private rooms translate to increased comfort and privacy for our patients,” said Penny Short, Chief Operating Officer and Chief Nursing Officer for Nanticoke. “When someone is admitted to a hospital  they are very sick and in a vulnerable position. “A patient in a private room can focus on recovery without the added stress of


Business Report | October 2013

rooming with someone they don’t know.” The new inpatient rooms were designed using input from patients, nurses, and other care providers. “To design any hospital room you need to understand the patient needs for healing and the clinical intervention that must happen in the space, then add space for the visiting family and their guests,” says Jim Watson,  Director of Facilities. All room conversions should be complete around June 2014. Nanticoke Health Services has launched patient portals for both the hospital and Nanticoke’s employed physician offices. Patient portals allow secure, online access to your personal health information including information about upcoming appointments and test results. Nanticoke has also been working to implement the various stages for using

Electronic Medical Records (EMRs).    Data shows using an EMR improves communication which improves the flow of patient care and further reduces the potential for error. The hospital is currently waiting on verification that they have reached Level 6 of implementation which will put it the top 10 percent in the nation for use of the EMR. “Our commitment to ensuring access to care is an important one,” said Tom Brown, Senior Vice President of Nanticoke Health Services and President of the Nanticoke Physician Network. “While recruiting physicians can sometimes be challenging, Nanticoke is continually evaluating need and moving forward with expanded access to care where it can.” Since 2009, the Nanticoke Physician Network, those physicians and care

providers employed by Nanticoke, has added nearly 20 providers and now includes over 40 primary care providers and specialty physicians practicing in endocrinology, gastroenterology, general surgery, neurology, nephrology, obstetrics, gynecology, pulmonary and critical care medicine, sleep medicine, and urology. Overall, Nanticoke has over 120 physicians who have active or community affiliate privileges at the hospital practicing in nearly 40 different specialties. OTHER EXPANDED ACCESS TO CARE The Diabetes & Endocrinology Center opened at Nanticoke this past year, combining the practice of Endocrinologist Dr. Francisco Padilla, a doctor with Nanticoke since 2011, with the nutrition and diabetes education services of the hospital in a convenient, one-stop location. Early October Nanticoke will add a Nurse Practitioner to assist Dr. Padilla. Nanticoke Immediate Care opened this past summer in Georgetown and is open for walk-in patients seven days a week.

A second Immediate Care practice will open in Seaford in January 2014. A Certified Nurse Midwife will soon be added to Nanticoke’s Women’s Health  Services. This provider is joining Dr. Joaquin Cabrera’s practice in Seaford. A Nurse Practitioner, Jessica Baxter, was added to the primary care practice of Drs. Harry Anthony and Joseph Karnish in Georgetown. A Nurse Practitioner, Donna Hitchens, was added to Dr. Joseph Kim’s practice in Laurel. A second Nurse Practitioner will be added soon. Dr. Joseph Kim’s practice will move to Route 13 by the end of 2013.  Outpatient  walk-in lab services will also be available at this location by early 2014. Outpatient walk-in lab services will also be available in Georgetown beginning early October and Bridgeville within the next few months. The practice of Dr. John Appiott located in Federalsburg, Maryland will be expanded to include a Nurse Practitioner and a second office location in Hurlock, Maryland by mid-November. “One thing we must do is continue to

improve access,” said Steve Rose, RN,  MN, President and CEO of Nanticoke Health Services.  “While there are many  changes in health care, it’s our job to make smart decisions to provide quality, compassionate health care for our patients in the most convenient way possible.” Nanticoke Health Services includes Nanticoke Memorial Hospital, an awardwinning community hospital and the Nanticoke Physician Network. Nanticoke Memorial Hospital holds a Level III trauma status and includes an expanding cardiology program and a comprehensive cancer program. Nanticoke is nationally accredited by the Joint Commission as a Primary Stroke Center and is a Gold Plus Award performer according to the American Heart/ American Stroke Association’s Get with the Guidelines ®. Including the employed physicians of the Nanticoke Physician Network, Nanticoke has over 120 active and community affiliate physicians providing care to Sussex County residents. For more information go to

At left, Beverly Bush, Radiology Tech and Medical Assistant, and Richard Catts, ANCC, Nurse Practitioner, work in the new Nanticoke Immediate Care Facility in Georgetown. Walk-ins are welcome at the new Immediate Care Facility. Business Report | October 2013



Preparing now for the ‘employer mandate’ could save time and money By Suzanne Kountourzis By now, you probably know that the penalties associated with the “employer mandate” of the Affordable Care Act will not be imposed in 2014. But that reprieve, which benefits businesses that have the full-time equivalent of 50 or more employees, does not make it a good idea for you to make “wait till next year” your mantra in addressing health insurance issues. In fact, as a business owner (and no matter what the size of your business), you already have one obligation as of October 1 — you must notify your employees that the new Health Insurance Marketplace is now operating and let them know how to access it. (As with any government program, there is a required form for giving this notification. You should be able to get copies, if you haven’t already, from your insurance carrier or broker, or by visiting the Marketplace website, www. From what we have seen so far, with regulations still being written and penalties for not offering coverage to your employees being deferred, determining precisely how the law will affect your business is very much like shooting at a moving target. And, it’s fair to say, no two situations are alike. While there have been predictions  that the new law will result in higher insurance costs for employers, as well as some predictions that costs will be lower, it’s too soon to see how that will play out. (Final wording and pricing for individual and group plans were to have been approved by the end of September.) Your bottom line, after all, will depend on the quotes you receive from your insurance carrier or broker and on what you learn when you visit the business section of the Marketplace website. The administrative side of preparing for implementation, however, is not something to worry about, provided you get started now. The big advantage associated with postponing the imposition of any noncompliance penalties is that businesses now have a full year to take a test drive as they figure out how to meet the law’s requirements. What, then, should you be doing? First, determine whether your business is large enough to trigger the 20

Business Report | October 2013

requirement that you must offer coverage (50 full-time equivalent employees). If your business falls below this threshold, providing health insurance is not required. However, if you don’t already offer health insurance, you may want to reconsider in order to maintain a hiring and recruiting edge over your competitors. Even if your business does not offer health insurance, your employees are likely to appreciate any guidance you might offer to help them make the most appropriate selection. No matter what your company’s size, determine whether you have procedures in place to track the number of full-time and part-time employees and the number of hours each part-timer works. (Thirty hours per week is the benchmark for qualifying as full-time.) Having accurate data is critical for businesses hovering near the 50 fulltime equivalent mark. Regulations governing the status of seasonal employees are too complex to detail here. Resort  area employers should consult with their broker or insurance carrier. Next, examine your current insurance program. To comply with the new law, it must be offered to substantially all (95 percent) of your full-time employees, be affordable (costing them no more than 9.5 percent of the wages shown on their W-2 form) and provide minimum actuarial value (be designed to pay at least 60 percent of the covered charges under the plan). It is reasonable to assume that insurers will offer group policies that meet these standards. After all, if they did not, no one would purchase that plan. However, providing satisfactory coverage will depend in part on how the employee share of the monthly premium stacks up against the wages they are paid. Third, make sure you have a system in place to offer employees and their dependents coverage under your plan and that you maintain the paperwork to prove that you have done so. Finally, take a look at your employee opt-out situation. Are some of your employees now covered under a plan provided by their spouse’s employer? Is this occurring because your plan is too costly, or because the spouse’s employer offers a more comprehensive plan? Is there a chance that they will seek coverage under your company’s plan after the law takes effect? Since individuals seeking insurance

through the Marketplace must sign up by December 15 for coverage that takes effect on January 1, you may soon start seeing some of your employees opting out of your company’s plan to seek coverage through the Marketplace. Making this move could prove quite adventurous. Most employer-sponsored health insurance plans enable employees to pay their share of premiums with pretax dollars. Coverage purchased through the Marketplace will be paid for with after-tax dollars. So, not only is it likely that employees will get better coverage through your group plan (the benefit of buying in bulk as opposed to individually), but they also get the benefit of paying their share of the cost with pre-tax dollars. Further complicating the equation for workers who seek coverage through the Marketplace is the availability of income-based tax credits that could reduce the net cost of their coverage. It’s worth noting too that the Marketplace could become a popular option for workers who have more than one part-time job with businesses that do not have to offer insurance because they have fewer than 50 employees. With so many scenarios possible, it  is difficult to predict how the Affordable Care Act will ultimately affect your business. By examining each of these issues now, you will have a much better feel for how you will handle the compliance requirements when they take effect in 2015. Some of the requirements we have described here, such as tracking hours worked, notifying employees and keeping the appropriate documentation, could very well add to the workload of your human resources/employee benefits team and possibly result in these employees having to work additional hours. Putting the new procedures in place during 2014 should save you time and money in 2015. Most important of all, as you develop your plan for complying with the new law, keep in close contact with your insurance carrier and broker, stay alert for any updates in the regulations and ask questions whenever you need a clarification. Suzanne Kountourzis is Director of Human Resources for Horty & Horty, P.A., a public accounting firm with offices in Dover and Wilmington.

Business Report | October 2013



Hospitals joining the walk-ins movement by opening their own affiliated clinics By Carol Kinsley Walk-in medical clinics seem to be popping up all  over, proclaiming faster service for minor illness and injuries, even offering wellness physical exams and lab tests in some cases. Rather than lament the competition,  hospitals seem to be welcoming the availability of additional health services to meet the needs of the community and, in some cases, are joining the movement by opening their own affiliated walk-in clinics. In addition, many hospitals have opened fast-track areas in their emergency departments to speed less acute patients out of the waiting room. Both Bayhealth hospitals, Kent General and Milford Memorial, have fast track, said Emergency Department Director Patricia Fuller. “Less acute patients could be seen in a doctor’s office for minor things such as a sprain, sore throat or laceration, but a lot of the time patients call the doctor and end up in the emergency room because there are no openings.” The problem stems from not having enough primary care providers, she added. “I see express care as a great addition to health care overall. I’ve used Eden Hill myself. It was quick in, quick out. “We really need the walk-in clinics in the community  for minor things, rather than clogging up the emergency department with things that could be handled there. I see it as a valid service, as part of the overall healthcare industry — because not everything needs to come to the emergency department.” She noted that some people avoid walk-in clinics because the co-pay is collected up front. “They’re not required to see you. In the emergency department, we’re not allowed to ask for financial information prior to medical screening. We see you, regardless.” Fuller added she had not seen a significant impact from the walk-in clinics. “We have not seen a drop in fast-track  patients, but we are seeing higher numbers of extremely ill patients.” Elisabeth Wile, director of the emergency department  at Nanticoke Memorial Hospital, said the nearest walk-


Business Report | October 2013

in clinic in Seaford is right down the street. “When it’s  closed, we see a 50 patient increase per day. We usually see about 110 patients per day, so that many more patients puts a burden on the emergency department. “When a walk-in is available, it allows patients with  minor injuries and illnesses that don’t necessarily require the resources of a hospital to seek more appropriate care. It can prevent the emergency department from being overcrowded, and allow us to better address the needs of people who are very sick or very injured. We see everyone, no matter what, but we have to give priority to the sickest.” Tom Brown, senior vice president of Nanticoke Health Services, described the evolution of walk-in clinics. “In the past, they’ve been opened as a business decision, to increase volume and generate more business profit. We  are opening walk-in clinics for a different reason. We’ve  stayed out of it until this point, but with the advent of health care reform, it’s more important that we provide value for care, that people receive the best quality care in the best possible location from a cost and quality point of view. In case of a sprained ankle, a clinic offers higher quality and greater value than the emergency room. That’s the whole aim of reform. The patient can be seen more quickly by the right people — a nurse practitioner or general practitioner can take care of a sprained ankle or cold or common, everyday things. “That’s why we began our clinic. We opened one in  Georgetown in July. Another will open in Seaford in January and a third in Laurel next year.” Penny Short, Nanticoke’s chief nursing officer, interjected, “The clinics are also an extension of our physicians’ offices. They’re all tied in, so they get information from the clinics.” Brown continued, “That’s an added value we bring. If you’re a patient of a Nanticoke physician, because of electronic connections and electronic medical records, you as a patient are already known. The clinic can access your record. Also, when you go back to your regular doctor, he or she can see that you went to the clinic. That facilitates continuity of care.” Wile noted that an electronic “patient portal” through  the medical records department makes it possible for

patients whose physician is not affiliated with Nanticoke to access a secure website and print lab results, recent hospital notes or x-ray reports to take along to a clinic. “That’s available now,” she said. Brown emphasized, “We are  working our hardest, not just to create clinics for convenience but as part of the whole delivery system so patients will have continuity of care. We are confident of the quality of  care across the board.” Likewise, Beebe Medical Center has two walk-in clinics open — in Millsboro and Millville — and a third coming soon in Georgetown. Alex Sydnor, vice president of external affairs, said, “We opened  the clinics because of a shortage of primary care physicians in Sussex County and to reduce the high cost of the emergency room for those lower acuity needs.”

The second clinic just opened in June, so it’s early to tell whether the availability of walk-in clinics has changed how people use the hospital’s emergency department, he added. “Walk-ins try to provide care for  patients in a setting that is the least expensive as possible. An emergency department visit can cost four times as much,” Sydnor noted. Beebe’s clinics work hand-inhand with the physician’s offices. The one in Millsboro opened in the same building and at the same time that Mid-Atlantic Family Practice opened its new office on Route 113  in late June. That facility also offers lab and imaging services. Hours are scheduled to help support the practice when the doctors’ office is not open. The Georgetown location is next to primary care offices, providing a natural place for those patients to go

after office hours. Sydnor continued, “We are evaluating whether to open a walk-in at Beebe’s health campus in Rehoboth,  where we already provide outpatient services that include lab, imaging and rehab, as well as outpatient surgery and outpatient cancer care at the Tunnell Cancer Center.  We’re not  sure it will fit in the space available. If we do add a walk-in clinic there, that would make the campus a destination place for patients, a familiar place where they know they can go and get the care that they need.” Sydnor added this final caution. “Clearly if there is a life-threatening emergency, always go to the emergency department. There are lots of things that can be handled by a primary physician or walk-in, usually with shorter wait and lower cost, but in a true emergency, or if ever in doubt, call 9-1-1.”

Business Report | October 2013


Delaware Health Information Network By Carol Kinsley In 2007 the Delaware Health Information Network (DHIN) became the first live, statewide health information exchange in the nation. Its roots are in legislation signed in 1997 by then Gov. Tom Carper. But exactly what this new network would be was unclear at that time. Randy Farmer, director of provider relations and business  development, said the leaders of the state got together and surveyed leaders of Delaware’s health care community, who encouraged them to make medical results delivery the core focus of the new statewide network. Consequently, DHIN was designed to address Delaware’s need for timely, reliable and relevant health care information. “DHIN is like an electronic post office for medical results,” Farmer explained. “The act of delivering lab and radiology results to medical professionals who support the care of Delaware’s patients is our core function as an organization. This is our “Center of Excellence” and is what we strive to protect and improve every day.” DHIN makes more than 11 million deliveries of lab tests, radiology results, transcription reports as well as hospital admission/discharge/transfer summaries per year to more than 7,000 DHIN enrolled doctors and medical professionals. DHIN currently serves 100 percent of Delaware’s acute care hospitals, 100 percent of Delaware’s skilled nursing facilities, and nearly 100 percent of Delaware’s medical providers who make orders. Medical providers who are involved in the clinical care of patients can choose from three ways to receive results: 1- An email-style inbox, displaying results in standard format, no matter the source; 2- Auto-print, where the standard format results are sent to a printer in the office designated to receive results, so that a paper-based office can file the results or scan them into an internal system (the doctor’s own electronic medical record system, or EMR); 3- A direct integration between the internal EMR system of a practice and DHIN, so that information from DHIN is automatically transferred into the patient’s record or chart at the practice. Farmer said that a DHIN certified integration is currently available with 13 EMR  vendors. Of some 670 practices now in the system there are 466 organizations that make orders and receive the results of tests through DHIN. Among those practices, there are 395


Business Report | October 2013

organizations that have reported that they use an EMR  and 68 percent of those practices have an integration with DHIN available to them. “Whether the physician chooses  to get the information that way is another matter,” he said. In the six years that DHIN has been active, the system has proven its reliability and value to hospitals, medical professionals and patients throughout Delaware. DHIN securely delivers fast and accurate patient information from hospitals, laboratories, and radiology facilities directly to doctors via the web based network. More than 11 million deliveries of clinical results and reports are made through DHIN each year, and the total unique patient records in the system now exceed 1.6 million, featuring patients from all 50 states. Data senders include Atlantic General Hospital, Bayhealth, Christiana, Nanticoke, Nemours and St. Francis hospitals, LabCorp, Quest, Doctors Pathology and several other labs diagnostic imaging centers. Access is restricted to medical professionals and use of the system is monitored to ensure the information is serving the clinical needs of patients. Farmer cited a study done in 2011 which looked at the results of labs ordered by doctors in DHIN. The study noted a 33 percent drop in high-cost, high-volume labs from 2009 to 2011, and a 30 percent drop in radiology tests over that same time period. “The decreased volume of these tests was directly related to the information available on DHIN. Doctors could see other tests done recently and no longer had to order duplicative and unnecessary tests,” Farmer explained. The elimination of one-third of tests brings down costs and speeds care, he continued. Care is no longer delayed awaiting results, and in the case of the radiology tests, patients are not subjected to unnecessary doses of radiation. One prominent hospital participating in DHIN conducted a cost analysis comparing how results were delivered to non-network providers when their patients were sent to the hospital, Farmer said. “If a test result was needed by a provider, it would have to be sent by more archaic means — fax, courier or snail mail. The fully loaded cost for these channels averaged $1.80. The maximum DHIN cost is 25 cents per result delivered in our network, and DHIN is much faster. It’s a win, win, win scenario.” Farmer said DHIN and Delaware’s Division of Public Health recently launched a new and improved way for practices, pharmacies and hospitals to the state’s immunization registry so providers no longer have to enter the information manually. “This will save the public health

department a lot of time and resources. As of August of 2013, 44 percent of immunizations submitted to public health were completed via the new, systemic process provided through DHIN,” he said. Another big thing coming soon is a project called “event notification.” It’s an alert system that notifies the primary physician when a patient is admitted, discharged or transferred from a DHIN participating hospital. This helps with improving the continuity of care, especially when the patient being discharged is instructed to follow up with his or her primary care physician. DHIN is “all about improving the exchange of healthcare information,” Farmer said. It speeds care, reduces cost and improves care. Decisions about care can be made more

quickly, and that improves patient outcomes. Patients, too, have a process to access their own health information contained on DHIN. “It’s a manual process now, but we’re working to improve it,” Farmer said. “The core aspect is authentication, to make sure the person requesting the information is the actual patient in question.” He is confident that within a few months the process for patients will be more automated. DHIN is not yet nationwide, but a national health exchange is something that DHIN supports and hopes to be a part of someday. DHIN is doing its part to extending the boundaries of healthcare. Atlantic General in Berlin, Md., and Union Hospital in Elkton, Md., recently became the first two out-of-state

hospitals to become full members of DHIN. Delaware is also working with the state of Hawaii to launch its network, Farmer said. “We are frequently  called on to speak at conferences and industry meetings about how our organization achieved financial sustainability. We no longer depend  on state or federal funds to cover our costs or to build capital reserves.” Farmer, who formerly worked in financial services, joined DHIN in 2011. He praised the “geniuses” behind it, and the board of directors, “all custodians of a proud legacy. I must tip my hat to those folks for all their hard work and great work. I am really proud to be working to improve health care for the people of Delaware and make it more affordable.”

Health plans, rates for Insurance Marketplace are announced The Delaware Department of Insurance has announced the companies that will participate in the Delaware Health Insurance Marketplace and the 19 qualified health plans being offered to uninsured Delawareans. There are three companies offering coverage in the individual marketplace and two companies offering coverage in the small business health options program (SHOP). Additionally, three companies will be offering dental coverage in Delaware. Beginning Oct. 1, Delawareans will be able to go to the health insurance marketplace website and see the plans available to them and the pricing for each plan. They will also be able to determine their eligibility and amount of tax-credit or federal subsidy and calculate the net cost of coverage. Coverage under the plans begins on Jan. 1, 2014 and the open enrollment period runs from Oct. 1, 2013 through March 31, 2014. The following companies that will offer plans in the individual market in Delaware through the health insurance marketplace are: Coventry Health Care, Coventry Health and Life and Highmark Blue Cross/Blue Shield of Delaware. For the SHOP, businesses will be able to select from 11 qualified health plans. Businesses with less than 25 employees may take advantage of the 50 percent

premium tax credit, as long as 50 percent of the premium is paid by the small employer. The companies participating in the SHOP marketplace are Coventry Health Care and Highmark Blue Cross/Blue Shield of Delaware. The companies offering dental coverage in the Delaware marketplace are: Delta Dental, Dentegra and Dominion. The Delaware health insurance marketplace will offer an array of plans from which to choose: bronze, silver, gold, platinum and catastrophic. As the level of coverage increases, consumers will pay smaller deductibles but larger monthly premiums. The plans will include the essential health benefits mandated in the Affordable Care Act and benefits contained in the benchmark plan selected by The Delaware Healthcare Commission. For the first time, Delawareans will be able to purchase coverage without concern of being denied due to pre-existing medical conditions. Also, consumers will not have to be concerned with running out of benefits based on annual and lifetime benefit limits placed on them from insurance carriers. People who purchase on the individual market will have the opportunity to make the cost of coverage more affordable by utilizing the premium tax-credit, known as the federal subsidy. This tax credit is available to those who

are between 138 percent and 400 percent of the federal poverty level. Also, premiums cannot exceed 9.5% of the individual’s adjusted gross income. Additionally, those between the 138% and 400% of the federal poverty level may be eligible for cost-sharing reduction. Cost-sharing reductions are deductibles, coinsurance, and co-pays. The Department of Insurance will be responsible for assuring that the companies are in compliance with all the certification standards adopted for the Delaware Marketplace. The presentation of the companies participating in our marketplace and the insurance rates they will offer to Delawareans is the result of months of reviewing applications of issuers that wanted to offer coverage on the marketplace. The process included every aspect of the filings such as, network adequacy, actuarial values, and compliance with the essential health benefits including mandates contained in the Delaware Insurance Code. To learn more about the qualified health plans, the rates being offered in the Delaware health insurance marketplace and examples and scenarios of premium rates including the advanced payment tax credits, visit Ind_and_SHOP_PlanYear2014Overview. pdf. Business Report | October 2013


First State Orthopaedics

First State Orthopaedics is a growing practice with 20 physicians — orthopaedic surgeons, interventional spine specialists and non-operative physicians. In addition, a total of 11 nurse practitioners and physician’s assistants work with the physicians in their surgical suites and office locations. “Our group’s goal is to provide the best muscular skeletal care for the residents of Delaware, said David Blaeuer, practice administrator. “We expanded  into Kent County in 2010 with a full service office as a response to the needs of the community, and the company plans to continue to expand, based on need, into Sussex County in the near future.” Formed in 1978 by William  Newcomb, MD, and Stephen Hershey, MD, the company has experienced several mergers over the years of smaller groups or independent practices, resulting in First State Orthopaedics. Its physicians work with Christiana and St. Francis Hospitals and have their own independent surgical center and imaging center. “We are looking to develop 

James Zaslavsky, DO

David Sowa, MD

Drew Brady, MD

Evan Crain, MD

same day appointment slots in their schedules to accommodate the needs of their patients who require immediate care and attention.” First State Orthopaedics is in the process of updating/upgrading its website to include links to social media, such as Facebook and Twitter, etc. Currently, patients can access the website to request an appointment or browse the list of physicians at www. Blaeuer reports there are 8,000 to 9,000 phone calls to the appointment line each month — nearly 103,000 in the last 12 months, so use of online appointment scheduling has been a welcome option. The group can be reached by calling 302-731-2888. Normal office hours are 7 a.m. to 6 p.m. Monday through Thursday, and Friday, 7 a.m. to 5 p.m. First State Orthopaedics has eight convenient Delaware locations in Dover, Newark, Wilmington, Hockessin, New  Castle, Smyrna and at Jennersville Orthopaedic Center in West Grove,  Pa. A state-of-the-art surgery center is located at 1000 Twin “C” Lane, Suite 200, in Newark.

Michael Axe, MD

Robert Steele, MD

Bruce Rudin, MD

Elliott Leitman, MD

Alex Bodenstab, MD

Leo Raisis, MD

Adam Ginsberg, DO

Joseph Straight, MD

Matthew Handling, MD


Eric Johnson, MD

additional relationships with other hospital platforms in the state,” Blaeuer said. The highest echelon of an orthopaedic surgeon is a fellowship-trained surgeon, Blaeuer explained. “Within our  practice we have spine, sports medicine, hand and upper extremity, and primary care sports medicine fellows. All of our physicians are also board certified.” The practice also includes non-orthopaedic physicians known as physiatrists that are interventional spine specialists. They treat patients who have nonsurgical back pain through injections, medication and physical therapy. “If more invasive surgical techniques are required, the patient is then transferred to one of our spine surgeons for additional clinical evaluation,” Blaeuer said. When surgery is contemplated,  patients often take time to do research on surgical groups and their physicians, Blaeuer noted. “An educated patient drives our group to be more accessible to the public. “Due to the growing demands of our practice, our surgeons and nonoperative physicians have opened up

Business Report | October 2013

Randeep Kahlon, MD

William Newell, MD

Stephen Hershey, MD

James Moran, DO

Michael Pushkarewicz, MD

Bruce Katz, MD

SecureNetMD As a health care provider, do you specialize in all areas of medicine? Why  not? It’s because health care is far too complicated and overwhelming to stay up-to-date on everything there is to know about each different specialty. So when looking for a company to provide information technology services, why choose a company that services accounting firms, restaurants, lawyers, and all other types of business, along with medical facilities? Trying to keep up with the latest changes and updates for every field is just not feasible. With changing HIPAA  regulations and trying to accomplish “Meaningful Use” stages, you want to be confident that the company you partner with will be as up-to-date and proactive as possible. Choose a company that specializes in solutions for healthcare IT. Then you can worry less about your IT and focus more on your patients. Casey Bradham, director of sales, offered several reasons you should con-

sider SecureNetMD™, based in Lewes, Del., as your IT company. “SecureNetMD™ focuses 100 percent on the medical industry for many reasons, mostly because healthcare is far too important and complicated to do otherwise,” Bradham said. “Healthcare professionals need a company that has studied and understands the business, the software, the compliance, and the sensitivity of materials specific to healthcare IT.” SecureNetMD™ is a HIPAA compliant organization available to help the healthcare industry with all things IT, 24/7/365. From existing medical practices, hospitals, sleep centers and laboratories to new construction medical facilities, SecureNetMD™ has the expertise to improve on current processes or get you up and running. SecureNetMD™ employs an expertly trained, professional staff to complete projects large and small. From designing cabling and network infrastructures for new medical facilities to implementing

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HIPAA compliant email solutions, EMR/ EHR training and support, network engineering and security, SecureNetMD™ has you covered. The company’s HIPAA Compliant Voice Over IP Phone systems and service can not only help increase the productivity of your office, but can also reduce your monthly phone expenses. On-call and after-hours answering solutions are also available. Bradham continued: “Being dedicated to healthcare, we are able to stay on top of new software, hardware and compliance changes so that you can rest assured that your practice is secure and that your IT infrastructure is being handled properly. We are far ahead of the curve in emerging  healthcare IT. Not only are we experts in evaluating new technology, we can ensure that the solution we implement for you today is not out of date tomorrow. “Our exclusive focus gives us a unique perspective. To a less specialized eye, one solution may seem like a clear choice, whereas we tend to probe beneath a generic quick fix, ensuring that a solution is comprehensive, cost- effective and long lasting.” SecureNetMD™ offers complimentary evaluations. The company’s transparency and professionalism have earned it the reputation as a leader in Healthcare Information Technology. Call 302-645-7770 today to learn what SecureNetMD™ can do for you, or visit

Highmark donation Tim Constantine, president of Highmark Blue Cross Blue Shield Delaware recently presented a $6,000 donation to representatives of Exceptional Care for Children at Frawley Stadium before the start of the August 27 Blue Rocks game. The donation was presented as part of the Highmark Delaware Ks for Kids program — a program that recognizes organizations in the community that promote good health among Delaware youth. Highmark Delaware contributed $10 to Exceptional Care for Children for each strikeout thrown by a Blue Rocks pitcher during  home games this season, up to a total of $5,000. Ashley Barnas, who writes the “Anything Once” column in The News Journal, threw the first pitch of the game to earn an additional $1,000 donation for the organization. Business Report | October 2013


Take the Stress Out of

Aquacare Physical Therapy By Carol Kinsley Nineteen years ago, Cara Konlian opened her first physical therapy practice in Salisbury. Since then Aquacare has expanded to seven sites, including two in Salisbury and one in Easton, Md., and Delaware locations in Lewes, Millville, Millsboro, and, mostly recently, Seaford. The Seaford site, opened at the request of physicians who wanted their patients treated, is located at 15 Fallon Avenue near the Seaford Post Office and provides aquatic therapy at the nearby Western  Sussex Boys and Girls Club. Konlian explained that what sets Aquacare apart from other physical therapy providers is treatment of both orthopedic and neurological patients. “We use  the water environment to unload injuries and help patients get back to function quicker than they would on land because of pain or excess weight,” she said. “We specialize in women’s health,  as a gynecological physical therapist.” Aquacare treats incontinence, pelvic pain, pain after pregnancy or hysterectomy, or any pain that is uro-GYN in nature.

Cooperative Solar Energy Farm now producing power Clean, renewable energy is now flowing to hundreds of homes in rural Delaware, courtesy of Delaware Electric Cooperative’s Bruce A. Henry Solar Energy Farm near Georgetown. Construction on the solar energy farm began in January, as more than 40 Delaware contractors worked to install 16,000 solar panels. The panels were manufactured in the First State by Motech Americas, based in Newark and the project was managed by SunEdison. “Once plans to build the solar farm were finalized, we decided to use products made in Delaware. Aside from the obvious environmental benefits, this project has provided a boost to the state’s economy,” said Bill Andrew, president and CEO of Delaware Electric Cooperative. The solar farm is capable of producing four megawatts of electricity,


Business Report | October 2013

Therapy is provided for those with osteoporosis or osteopenia, fibromyalgia and even constipation. “We also treat male  incontinence and fecal incontinence,” Konlian continued. “We are the only  GYN specialty site on the Eastern Shore that provides treatment for all these problems.” Aquacare also provides balance and vestibular therapy as well as weight management programs and a diabetes program. “We evaluate and treat. Anyone who  comes gets knowledge, education and an exercise program developed to specifically address their needs. “We participate with most insurance,”  she said, noting that physical therapy requires a doctor’s order. To learn more about how Aquacare can help with all your physical therapy needs both on land and in water, or to arrange a free, 30-minute screening to see if therapy may be beneficial, visit www. or call the office nearest you: Lewes, 945-0200; Millsboro, 945-4250; Millville, 539-3110; or Seaford, 536-1774.

enough to power 500 homes. The project cost $14 million and Co-op officials said the facility could eventually be expanded to 40 acres, with the ability to produce power for 1,000 homes. The renewable energy project was developed by SunEdison and in the first year of operation the farm will prevent more than 12 million pounds of carbon dioxide from being released into the air—the equivalent of taking 1,239 cars off the road. The farm is named after longtime DEC board member Bruce A. Henry. Henry is a strong proponent of renewable energy and sits on the Board of Old Dominion Electric Cooperative, which provides energy to Delaware Electric Co-op and ten other electric cooperatives in Delaware, Maryland and Virginia. Delaware utilities will be required to purchase or produce 25 percent of their energy from renewable sources by 2025 and the construction of the solar energy farm will help DEC comply with state regulations.

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Oct. 2 - Chamber Economic Development Council Meeting, noon - 1 pm, Georgetown Wesleyan Church, No. Bedford St. ext. Special Guest Speaker: Mike Zajic, proposed Sussex County Botanical Gardens. Lunch provided & all are welcome! Oct. 2 - Chamber Board of Directors Meeting at 4 pm at Georgetown Wesleyan Church Hall, Georgetown. Oct. 4 - 2013 Wings & Wheels Dinner & Camp Show, 6 pm - Sussex County Airport $30 ea. Oct. 5 - 6th Annual Wings & Wheels Festival, 10 am - 4 pm - Sussex County Airport Vintage “fly in,” classic car show, more. Oct. 9 - Chamber Breakfast Meeting, 7:30-8:30 am at the SCAOR Office, 23407 Park Ave., Georgetown. Special Guest Speaker TBA. $9 per person. RSVP by Tues. Oct. 8 by calling 302-856-1544. Oct. 16 - Chamber Mixer 4:30-6:30 pm. Hosted by Beebe Medical Center at The Brick Hotel on the Circle, Georgetown. Oct. 23 - Chamber Luncheon, noon-1pm at the CHEER Center on Sand Hill Rd. in Georgetown. Special Guest Speaker - TBA; $10 per person. RSVP by Tues., Oct. 22 by calling 302-856-1544. Oct. 30 - Annual Sussex County Today & Tomorrow Conference, 7:15am-1pm, Del Tech. $25 pre-register at 302-259-6090.

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Business Report | October 2013



NURSES COMPLETE FIRST YEAR - Beebe Medical Center’s RN Residency Program facilitated a smooth transition to a professional setting for the seven nurses who recently completed their first full year as nurses. The residency program helps transition student nursing graduates to experienced, professional nurses. Pictured from left: Steve Rhone, RN, BSN, MS, NE-BC, vice president, Patient Care Services; Jennifer Hargreaves, RN, clinical education specialist; Lydia Manu, RN, resident in Third Floor Medical-Surgical Unit; Elizabeth Theil, RN, resident in the Women’s Health Pavillion; Chelsea Reed, RN, resident in the Progressive Care Unit; Ericka Essig, RN, resident at Tunnell Cancer Center; Patresa Karschner, RN, resident in the Progressive Care Unit; Jordan Warrington RN, resident in the Emergency Department; and Paul Minnick, RN, MSN, NEA-BC, executive vice president, chief operating officer. Not pictured: Natalie Smolko, RN, resident in the Intensive Care Unit.

Nanticoke welcomes Maryland patients

Nanticoke Health Services is proud to announce that it has been designated as an Approved Cardiac Interventional Center by the Maryland Institute of Emergency Medical Services System (MIEMSS). This designation reflects the commitment made by Nanticoke to provide quality cardiac interventional care by meeting designation requirements for the State of Maryland. For members of the surrounding areas, this means quicker access to life-saving care. Previously, residents in areas of Dorchester and Caroline counties in Maryland, needing emergency cardiac care, were transported to a Maryland hospital, even when Nanticoke Memorial Hospital may have been closer. As a designated MIEMSS facility, patients transported by ambulance have the option of going to Nanticoke Memorial Hospital for cardiac treatment when minutes matter. Nanticoke has a dedicated team of cardiac professionals, full time availability of cardiac catheterization services, and a clearly defined process for expediting patients from the Emergency Department through the Cardiac Catheterization Laboratory and subsequent treatment 30

Business Report | October 2013

areas. Nanticoke Health Services is proud to offer cardiac care to both Delaware and Maryland patients. The Maryland Institute for Emergency Medical Service Systems (MIEMSS) is a coordinated statewide network that includes volunteer and career EMS providers, medical and nursing personnel, communication specialists, transportation systems, trauma and specialty care centers, and emergency departments. Nanticoke Health Services features Nanticoke Memorial Hospital, an award winning, full-service community hospital, and the Nanticoke Physician Network with offices located through Sussex County Delaware and Federalsburg, Maryland. Nanticoke Memorial Hospital was ranked among the top 5% in the nation for Critical Care in 2012 and 2013 by HealthGrades®. Nanticoke holds a Level III trauma status, is a Level III Pediatric Emergency Care Center and includes a comprehensive cancer program and growing cardiology program. Nanticoke is certified by the Joint Commission as a Primary Stroke Center and is a Gold Plus Award performer according to the American Heart/American Stroke Association Get with the Guidelines®.

Bayhealth forms new physician alliance

Bayhealth announces the launch of Bayhealth Physician Alliance, a clinically integrated physician network serving Central Delaware. Bayhealth Physician Alliance provides participating physicians with a state-of-the-art system for enhanced quality care, improved alignment among the many processes and providers of care, and more highly engaged patients. Bayhealth Physician Alliance is physician-led and financially and administratively supported by Bayhealth. To date, the alliance has developed a comprehensive quality program across all medical staff specialties; selected an information system to provide its workflow and analytics backbone; and is currently enrolling physicians. A series of informational Town Hall meetings are being held in October in Dover, Milford and Camden. For more information, visit www.

Dr. Roopika Reddy joins NHS

Nanticoke Health Services welcomes Dr. Roopika Reddy to the Nanticoke  Physician Network. Dr. Reddy joins  Nanticoke Health Services specializing in pulmonary, critical care, and sleep medicine. Her office is located at 23094 Atlanta Rd., Seaford. Dr. Reddy attended M.S. Ramaiah  Medical College in Karnataka, India and went on to complete her internal medicine residency at North Shore LIJ Forest Hills Hospital in New York. She completed her pulmonary and critical care fellowship at the University of Utah School of Medicine and also completed her sleep medicine fellowship at the University of Buffalo School of Medicine. To schedule an appointment with Dr. Reddy, call 629-5766.

Free flu vaccination clinics

Beebe Medical Center will offer free flu clinics. Vaccinations will be provided to adults only (age 18 and over) at the clinics. Parents should contact their children’s physician or the Division of Public Health for information about pediatric vaccinations. Every Monday through Nov. 18, free flu vaccinations will be given from 9 a.m. to 1 p.m. in the lobby of Beebe Medical Center on Savannah Road in  Lewes. For a full listing of flu clinics which will be held in Rehoboth, Millville,  Milton, Lewes, Ocean View and Georgetown, visit

BUSINESS LICENSES BRIDGEVILLE Alloway, John J., Alloway Services; 21935 Heritage Farm Rd., Bridgeville; personal services-general repairperson DA Monitors LLC; 20268 Bucks Branch Rd., Bridgeville; reconciliation purpose code DSLK Brothers LLC; 8902 Cannon Rd.,  Bridgeville; contractor-residential CAMDEN School of Delaware Ballet; 177 Old Camden Rd., Camden; personal servicesdance school DELMAR W2 Enterprises Inc., Gordy’s Pub; 38627  Benro Dr., Unit 8, Delmar; retailer-alcoholic beverages DOVER A&E Demir LLC, Bella Dee’s Pizzeria; 4317 Forrest Ave., Dover; reconciliation purpose code Addison Consulting Services; 113 Overlook Pl., Dover; professional and/or personal services Angels & Beyond; 264 Scotch Pine Dr., Dover; professional and/or personal services Coleman, Anne M.; 3456 Fast Landing Rd., Dover; professional and/or personal  services Dover 1 LLC; 915 S. Dupont Hwy., Dover; retailer-restaurant Faith & Karma Ink; 504 Fairnest Ct., Dover; retailer-various products Fogwe Boniface; 255 Webbs Ln., Apt.  F33, Dover; direct care worker Fusion Tool Distributors LLC; 396 Post Blvd., Dover; retailer-various products Garrison, Jason B., Lucky Lab Dog Running Inc.; 4 Lakeview Dr., Dover; professional and/or personal services Hair, Hair & More Stylin Studio; 495 Barrister Pl., Dover; personal servicesbeautician Hot Topic Inc., Torrid; 1365 N. Dupont Hwy., Dover; retailer-dry goods & apparel J-La’s Hair Salon & Spa; 135 S. Bradford St., Dover; personal services-beautician Lanards and Lonnies; 820 Carvel Dr., Apt. F3, Dover; retailer-dry goods & apparel Lewis & Shields Bail Bond; 35 Greenway Sq. #11, Dover; personal servicesbail bondsman agency Marshall, Rebecca J., Marshall  Consulting Company; 97 Royal Grant Way.,  Dover; professional and/or personal services Moore, Tracy Warfield; 346 Crickle  Creek Ln., Dover; direct care worker My Premier Home LLC; 3256 Hazlettville Rd., Dover; contractor-nonresident Pankonien, Clifford C., Dover Homebrew Supply; 4000 S. Dupont Hwy., Ste. 203, Dover; retailer-various products Peace, Vera; 406 New Castle Ave., reconciliation purpose code Prestige Business Group LLC, Central Delaware Business Svcs.; 8 Merion Ct.,

Dover; professional and/or personal services Rent Ready; 305 Stonebrook Pl., Dover;  personal services-general repairperson Simple Dynamix; 160 Greentree Dr., Ste. 101, Dover; professional and/or personal services Smartbox Vending, Inc., Powerbox Vending; 155 Commerce Way, Dover; retailer-vending machine operator Style Exchange Inc., Style Encore; 1253 N. Dupont Hwy., Dover; retailer-dry goods & apparel Taptu; 755 Walker Rd., Dover; advertising agency Wet Ever, LLC; 505 Brookfield Dr.,  Dover; commercial lessor Wireless Advocates LLC; 266 Galaxy St.,  Dover; retailer-electrical goods GEORGETOWN Dukes, Christopher M., Dukes Signs; 111 Carolyn St., Georgetown; reconciliation purpose code Fairbee, Teri; 26416 Johnson Rd.,  Georgetown; professional and/or personal services-unclassified New Directions Consulting Group LLC; 21305 Berlin Rd., Unit 4, Georgetown;  professional and/or personal services-unclassified Sussex Entertainment LLC; Rt. 404 & Rt.  18, Georgetown; commercial lessor Unlocked Fitness LLC, Crossfit Unlocked; 22518 Lewes Georgetown Hwy., Georgetown; personal services-health club/ spa Wilson, James E. Jr., Top Shelf  Components; 27180 Avalon Rd.,  Georgetown; retailer-various products GREENWOOD Brock, Crystal N., Sunnyside Daycare; 14281 Woodbridge Rd., Greenwood; professional and/or personal services-unclassified McKoy, Yolanda F., Hands of Faith Massage; 1101 Seachase Ln., Greenwood; professional and/or personal services Mikerra Transportation LLC; 22745 S. Dupont Hwy., Greenwood; professional and/ or personal services-unclassified HARRINGTON ATI Holdings LLC, ATI Physical Therapy; 16819 S. Dupont Hwy., Ste. 500, Harrington; professional services-physical therapist Johnson, Theresa A., Love-N-Life Studios; 117 Fleming St., Harrington; photographer Lopez, Federico J., Tacon Madre; 62 Abagail Cir., Harrington; retailer-restaurant RP Hospitality LLC; 17010 S. Dupont  Hwy., Harrington; motel LAUREL Awnings Plus on Delmarva; 30882 S. Shell Bridge Rd., Laurel; manufacturervarious products East Coast Utility Savings; 14464 Trap

Pond Rd., Laurel; professional and/or personal services Healthcare Marketing and Consulting; 400 S. Central Ave., Laurel; professional services-physical therapist James II, William Brent, Air Fish  Automotive; 11125 National Blvd., Ste. A., Laurel; retailer-transportation equipment Kurtz, Lindsay; 31233 Ross Point Rd.,  Laurel; professional and/or personal services L&F Panda Tokyo Inc.; 30214 Sussex Hwy., Unit 6, Laurel; retailer-restaurant Pacheco, Felipe; 10917 E. 4th St., Laurel; contractor-residential Rhodes, Wendy L., Rhodes Photography;  4887 John Cooper Rd., Laurel; photographer Ritchie, Kevin B., KTR Labor; 32458  Whaleys Way, Laurel; professional and/or  personal services Shadow Investigations; 9012 Sharptown Rd., Laurel; professional and/or personal  services Vance Phillips Inc., Gutterbuddy’s; 7472 Portsville Rd., Laurel; professional and/or  personal services LEWES Dennis, Vanessa, Vanessa Dennis H I S; 117 Gosling Creek Rd., professional and/or  personal services Irvin, Karen L.; 31168 Learning Ln., Lewes; professional services-counselor Kirspel, Travis A.; 8 Clayton Ave., Lewes; photographer, professional and/or personal services Marylyn Allfather, Fringe Hair Studio; 17515 Nassau Commons Blvd., Lewes; personal services-beautician McCarthy, Susan M.; 11 Surf Ave., Lewes; personal services-health club/spa One Now Inc.; 16649 Coastal Hwy., Lewes; professional and/or personal services Savannah’s Deli & Grille LLC; 1141 Savannah Rd., Lewes; tobacco products  retailer Stearrett, Janice, AS Titles and Registrations; 23801 Fir Ln., Lewes; personal service-motor vehicle service Unique & Lovely LLC; 1692 Coastal Hwy., Lewes; professional and/or personal services Yoga Palace, Maryalice K. Peterson; 33311 W. Edgemoor St., Lewes; personal  services-health club/spa MILFORD Grocery Gopher; 60 Linkside Dr., Milford; professional and/or personal services JV Duct Work LLC; 701 SE Front St.,  Apt. A, Milford; contractor-residential Layton, Christina A., Rivertown Fabric  Company; 4 Park Ave., Milford; professional and/or personal services McGinnis, Amanda; 412 Marshall St., Milford; direct care worker Nice & Fresh LLC; 10 NW Front St.,  Apt. E, Milford; personal services-beautician Quick Service Partners, LLC, Little Business Report | October 2013


Caesars; 670 N. Dupont Blvd., Unit 16, Milford; retailer-restaurant Sports on Delmarva; 5731 Griffith Lake Dr., Milford; professional and/or personal services MILLSBORO Albright, Prudence E.; 22781 Phillips Hill Rd., Millsboro; professional and/or personal  services C&C Restaurant Inc., Taste Garden;  25935 Plaza Dr., Unit 7, Millsboro; retailerrestaurant Evans Contracting, Evans Roofing;  36708 Clay Pipe Pl., Millsboro; contractorresidential Messy’s BBQ Shack; 27981 Willow Ln.,  Millsboro; retailer-restaurant Omni Petro Group LLC, Long Neck Dash In; 24851 John J. Williams Hwy., Millsboro;  retailer-various products Ott’s Signworks; 35024 W. Harbor Dr.,  Millsboro; retailer-various products Petsmart Store #2329; 26680 Centerview Dr., Millsboro; lessee and lessor of tangible property SEAFORD DW Styles N Cuts 2; 501B Sussex Ave.,  Seaford; personal services-barber

Foskey, Ashley; 26910 Lonesome Rd.,  Seaford; professional and/or personal services-unclassified G.G. Construction LLC; 409 Pennsylvania Ave., Seaford; contractorresidential Whole Kitchen Kaboodle LLC; 23000  Sussex Hwy., #222, Seaford; retailer-various products Wildonger, Keith A., K&C New and  Used Auto Parts; 23679 Dover Rd., Seaford;  wholesaler-any products SMYRNA Blue Diamond Answering Service; 209 N. New St., Smyrna; professional and/or personal services Burnett, Jonathan, Data Storage Solutions; 106 W. Commerce St., Ste. C,  Smyrna; professional and/or personal services Croaker’s; 100 Beach AVe., Smyrna; retailer-restaurant Davis, Zaira I.; 105 Hunting Way,  Smryna; professional and/or personal services DF Sports; 143 Alisa Dr., Smyrna; personal services-entertainment agent Life After 4TY, LLC; 74 Malvern Ln., Apt. 1, Smyrna; professional and/or personal services

McFarland, Dustin M., D-Mac Landscaping; 25 Bluegrass Blvd., Smyrna; contractor-residential Peachy Clean Cleaning Services LLC; 1860 Whitehall Neck Rd., Smyrna; professional and/or personal services Rodriguez, Christina, Magic Broom  Cleaning Services; 32 Renza Ln., Smyrna;  professional and/or personal services Short of a Million; 1204 Providence Dr., Smyrna; professional and/or personal services Trinity Risk Management Consulting;  509 Sequoia Dr., Smyrna; professional and/ or personal services Voss, Lauren M., LMV Equine; 3215 Big Oak Rd., Smyrna; reconciliation purpose  code Wellspring Counseling Services; 127 E.  Glenwood Ave., Smyrna; professional and/or personal services Wright, Davera; 703 Talon Ct., Smyrna;  direct care worker Zy Ly Boutique; 192 Needham Dr., Smyrna; retailer-dry goods & apparel

Milford Memorial earns certification The Pulmonary Rehabilitation  Program at Bayhealth Milford Memorial has received certification by the American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR).  Bayhealth’s Pulmonary Rehab  program primarily serves patients with a diagnosis of moderate to severe chronic obstructive pulmonary disease (COPD), a disease which can make breathing very difficult. Many of these patients need oxygen on a regular basis. “Certification from AACVPR  recognizes that our policies, procedures, and outcomes are meeting national standards,” said Dr. Michel R. Samaha, Bayhealth  critical care physician and medical director of the Pulmonary Rehabilitation Program.  The Pulmonary Rehabilitation  Program at Bayhealth Kent General received this certification in 2012. To make an appointment at one of Bayhealth’s Cardiopulmonary Rehabilitation Centers, call 302744-7095 in Dover, and 302-4305706 in Milford. To learn more, visit


Business Report | October 2013

Dover becoming ‘East Coast Music Capital’ Dover is becoming known as the “East Coast Music Capital” -- thanks to the Firefly Music Festival. Kent County Tourism will recognize the Firefly Music Festival and its producers, Red  Frog Events, as the Tourism Attraction of the Year at the 22nd Annual Celebration of Tourism in Kent County, set for Friday, November 1 from 11 a.m. to 1 p.m. A limited number of tickets are now on sale, and the public is invited to attend. Sponsors of this year’s event include signature sponsor, Dover International Speedway; Delaware State News, media sponsor; First State Heritage Park, dessert sponsor; Delaware Electric Cooperative, party favor sponsor; Faw Casson CPAs, awards sponsor; MainStay Suites, beverage station sponsor; and local author Russ Dion, silent  auction sponsor. The event will include a luncheon featuring oven poached salmon, chicken picante and all the trimmings; samples of Delaware-made wines and beers; a

designer dessert; signature cookie; and the “Best of Kent County” silent auction featuring overnight stays, accessories, restaurant gift certificates and more, just in time for holiday shopping. A number of additional awards will be presented, including “Tourism Person of the Year,” which is not revealed until the event. In addition to recognition plaques, winners will receive framed prints of Kent County scenes by awardwinning Delaware artist Diane Laird. The following also will be recognized for their contributions to tourism in Kent County: • Partner of the Year – Redner’s  Warehouse Markets, being recognized  for their expanded business presence in Kent County with four new locations, as well as their support of the Amish Country Bike Tour and the Dover Days Festival. • Volunteers of the Year – Amish  Country Bike Tour Road Marking Crew,  led by Bobby Babuca, which works

tirelessly during the summer months chalking 100+ miles of roadway in Kent County in preparation for the annual event. This task includes hundreds of volunteer man hours, and the team consists of Bobby and Pam Babuca, Larry and Kristi Corbeil, Brian Powell and Adrian and Christine Bissette, all of Kent County. • Legislator of the Year – Senator  Brian Bushweller is being recognized for his support of many projects in Kent County, including several that will directly benefit tourism, such as the Kent County Regional Sports Complex,  Downtown Dover streetscape, Delaware Wine and Beer Festival, Dover Days  Festival and the newly-launched Route  13 Beautification project. Tickets are $35 per person or $250 per table and can be purchased online at, or by calling Kent County Tourism at 302-734-4888.

Homeland Security advisor is named

Raymond W. Holcomb has been  named Delaware’s Homeland Security advisor. Holcomb will oversee state homeland security projects working to ensure that all counter-terrorism measures are utilized to protect the people of Delaware. Holcomb recently served as a federal counterterrorism advisor. Holcomb participated in counterterrorism capability assessments for U.S. and international urban centers in coordination with FEMA, the FBI and the U.S. Department of State. He has studied worldwide terrorist trends, domestic self-radicalization, developments in counterterrorism law and policies. During his 23-year career with the FBI he served as investigator for a number of domestic and overseas terrorist incidents. Holcomb is a graduate of the University of Delaware, where he was captain of the football team under the direction of Coach Harold “Tubby” Raymond, and Seton Hall University  School of Law. He also practiced law prior to joining the FBI. Business Report | October 2013


BUSINESS DIRECTORY ACCOUNTING Horty & Horty, P.A. Doug Phillips, CPA, Cr.FA 302-730-4560 3702 N. DuPont Hwy. Dover, DE 19901 ADVERTISING Morning Star Business Report Bryant Richardson 302-629-9788 302-629-9243 fax 951 Norman Eskridge Hwy. P.O. Box 1000 Seaford, DE 19973 ARCHITECTS & ENGINEERS Davis Bowen & Friedel, Inc. Randy Duplechain, P.E. 302-424-1441 23 N. Walnut St. Milford, DE 19963 BUSINESS ORGANIZATION Better Business Bureau of Delaware Christine Sauers 302-221-5255 302-221-5265 fax 60 Reads Way New Castle, DE 19720 CHAMBER OF COMMERCE Bethany-Fenwick Area Chamber of Commerce David Martin 302-539-2100 302-539-9434 fax 36913 Coastal Highway Fenwick Island, DE 19944 34

Business Report | October 2013

Central Delaware Chamber of Commerce Judy Diogo 302-734-7513 302-678-0189 fax 435 N. DuPont Hwy. Dover, DE 19901 Georgetown Chamber of Commerce Karen Duffield 302-856-1544 302-856-1577 fax 229 E. Market St., PO Box 1 Georgetown, DE 19947 Lewes Chamber of Commerce Betsy Reamer 302-645-8073 Toll Free 877-465-3937 302-645-8412 fax 120 Kings Hwy., P.O. Box 1 Lewes, DE 19958 Greater Millsboro Chamber of Commerce Amy Simmons 302-934-6777 302-934-6065 fax P.O. Box 187 Millsboro, DE 19966 Milton Chamber of Commerce Georgia Dalzell 302-684-1101 707 Chestnut St., P.O. Box 61 Milton, DE 19968

Rehoboth Beach - Dewey Beach Chamber of Commerce & Visitor Center Carol Everhart 302-227-6446 302-227-2233 ext. 13 302-227-8351 fax 501 Rehoboth Ave. Rehoboth Beach, DE 19971 Greater Seaford Chamber of Commerce Paula Gunson 302-629-9690 302-629-0281 fax 304 A High St. Seaford, DE 19973 EDUCATION Delaware Technical Community College Corporate and Community Programs Christopher M. Moody, Director (302) 259-6330 302-259-6759 fax Jason Technology Center 21179 College Drive Georgetown, DE 19947 University of Delaware Professional & Continuing Studies Tara Kee 866-820-0238 302-831-3292 fax ENVIRONMENTAL CONSULTING Envirotech Environmental Consulting, Inc. Todd Fritchman 302-684-5201 302-684-5204 fax 26412 Broadkill Road Milton, DE 19968

FINANCIAL Bank of Delmarva Scott Rukowicz 302-875-5901 302-875-1766 fax 200 East Market St. Laurel, DE 19956 County Bank 7 Sussex County Locations 302-226-9800 302-226-3182 fax 19927 Shuttle Rd. (Main Office) Rehoboth Beach, DE 19971 Del One Federal Credit Union 7 Statewide Locations Amy Resh 302-672-1492 302-739-1790 fax 270 Beiser Blvd. Dover, DE 19904 Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 ext. 120 302-856-2539 fax P.O. Box 800 Georgetown, DE 19947 Seaford Federal Credit Union Seaford Branch Mary Adams 302-629-7852 302-629-9125 fax Seaford Professional Center Rt. 13, Seaford, DE 19973

Seaford Federal Credit Union Dagsboro Branch Veronica Nhan-Nock 302-934-1774 302-297-0016 fax 30650 Dupont Hwy. Dagsboro, DE 19939 Sussex County Federal Credit Union Debbie Jewell 302-629-0100 302-629-0966 fax 1941 Bridgeville Hwy. Seaford, DE 19973 FUNERAL SERVICES Watson Yates Funeral Home Gary Yates 302-629-8561 302-629-7961 fax Front & King St. Seaford, DE 19973 GRAPHIC/WEBSITE DESIGN Dean Design Marketing Group Jane E. Dean 302-674-5007 302-229-3633 717-898-9570 fax 13 Water St. Lincoln, DE 19960 HEALTH Bayhealth Kent General Milford Memorial Pam Marecki 302-744-7013 302-735-3227 fax 640 S. State St. Dover, DE 19901 Beebe Medical Center Kelly Griffin 302-645-3220 302-644-9032 fax 424 Savannah Rd. Lewes, DE 19958

Nanticoke Health Services Sharon Harrington 302-629-6611 302-629-3211 fax 801 Middleford Rd. Seaford, DE 19973 INSURANCE Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-536-6257 fax 500 W. Stein Highway Seaford, DE 19973 IFS Benefits Patrick Fitzgerald Ryan Dunn Bob Sonchen 302-645-2356 302-645-5723 fax 17527 Nassau Commons Blvd Suite 208 Lewes DE 19958 Lyons Companies David F. Lyons, Sr. David F. Lyons, Jr. Lew Harrington 302-227-7100 19643 Blue Bird Lane, Unit 8 Rehoboth Beach, DE 19971

INTERNET SERVICE & WEB PAGE DESIGN Delmarva Digital Tim Smith 302-875-7700 302-875-8288 fax 220 Laureltowne Laurel, DE 19956



Holland Jewelers 302-947-1200 20750 John J. Williams Hwy. Peddlers Village Lewes, DE 19958 www.hollandjewelersinc@

Portraits In The Sand Dave Koster 302-226-9226 302-226-8424 fax 110 White Oak Rd. Rehoboth Beach, DE 19971

LEGAL Sergovic, Carmean & Weidman, P.A Attorneys At Law John A. Sergovic, Jr. Shannon D. Carmean Leslie Case DiPietro 302-855-1260 302-855-1270 fax 142 E. Market St. PO Box 751 Georgetown, DE 19947


Law Offices of Karen Y. Vicks, LLC 302-674-1100 888-598-8890 500 W. Loockerman St. Suite 102 Dover, DE 19904 OFFICE FURNITURE

Coldwell Banker Resort Realty Skip Faust 302-227-5000 office 302-745-8764 cell 302-227-3804 fax 20184 Coastal Hwy. Rehoboth Beach, DE 19971

AMI Business Interiors Tom Woodstock 800-830-0801 302-226-0801 302-226-0302 fax 123 Glade Circle West Rehoboth, DE 19971

Long & Foster Real Estate, Inc. Tracey Espada 302-227-2541 800-462-3224 302-227-8165 fax 37156 Rehoboth Ave. Rehoboth Beach, DE 19971



Payroll Professionals Jessica Amaty 302-645-5700 302-645-0395 fax 1636-D Savannah Rd. Lewes, DE 19958

Include your business in this directory. Rates and low and the potential to reach thousands of business minded customers is great. Contact credman@mspublications. com

Callaway, Farnell and Moore, Inc. 302-629-4514 302-628-8500 800-966-4514 500 W. Stein Hwy. 22128 Sussex Hwy. Seaford, DE 19973

Business Report | October 2013


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MS Business Report Oct. 2013

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