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Business Report OCTOBER 2011

Nanticoke Health Services More equipped than ever to handle a wide variety of women’s health issues

Christiana Care Health System Bayhealth Medical Center Barclaycard US Nemours/Alfred I. duPont Hospital for Children H Terumo Medical Corporation H H H H


Blue Cross Blue Shield of Delaware Town of Middletown Artesian Water Company Bridgewater Jewelers Horizon House

HJohn David Myers, Amtrak

HTown of Middletown HWicomico County Board of Education See all our participating companies!

Business Report | October 2011

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Fitzgerald Salvage and Recycling

A household name on the Delmarva Peninsula for more than seven decades


M AY 2 0 1 1

JU N E 2011


How Delaware farmers are sharing the farm experience with the public



Looking for relief from the IRS? ‘DPAD’ might be the answer

George Sherman Corp.

51 Years of Outstanding Customer Service

HiDDEn tREASURE Atlantis industries Corp.

Community Spotlight

THE QUIET RESORTS HIDDEN TREASURE Delaware Center for the Inland Bays



HIDDEN TREASURE Delaware River and Bay Foundation

Business Business Report Report || October October 2011 2011


from the editor Preparing your business for natural disasters


kay, so we recently had a minor earthquake here on the east coast. It was not devastating, and the only reason it was such big news was because it’s such a rare event on this part of the globe. I imagine that most businesses were not very affected by it. I happen to have been near Washington DC at the time and was on the phone with my father in Seaford. It was interesting that when I told my father that the building I was in was shaking, it was maybe a second later that he began to feel it as well. Shortly after the quake, hurricane Irene made its way through our area, leaving behind quite a bit of damage in certain areas. The flooding in Seaford was particularly bad, and many places throughout Delmarva went without power. We were fortunate in Seaford because the Star offices did not suffer any damage due to a power outage or a power surge, but it could easily happen if we were not prepared. One of my neighbor’s houses was struck by lightning during a

recent storm which caused the house to catch on fire while they were away. Luckily most of the damage was to the exterior of the building. A few houses nearby suffered power surges which ruined their electronic equipment. Our business is run and stored on computers, so a power surge could be devastating for us, which is why we take precautions. All of our computer equipment is on surge protectors, and during the weekend when Irene came through, we took the extra precaution of shutting them down and unplugging them from the outlets. We also have our data backed up in more than one way. Redundancy is important when backing up a computer’s hard drive, especially if the computer stores key information that your business needs to run. Is your business prepared for a disaster? You can get information on how to prepare for the worst on the Small Business Administration’s website at

Daniel Richardson

Business Report Vol.14 No.12


Daniel Richardson


Cassie Richardson Elaine Schneider Tina Reaser


Chris Redman Rick Cullen Sutton Joseph Melissa Perdue


Morning Star Publications 302-629-9788 P.O. Box 1000 Seaford, DE 19973

Focusing on the ambition and innovation that make Delaware businesses unique.

142 East Market Street • P.O. Box 751 Georgetown, DE 19947-0751 P 302-855-1260 • F 302-855-1270

Business Report | October 2011

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6 12


Milford Community Band







Marketing Advice from a CPA? What works for me and our firm

COVER STORY - NANTICOKE HEALTH SERVICES Nanticoke Physician Network is more equipped than ever to handle a wide variety of women’s health issues

MARKETING Unlocking the mystery of QR Codes By Carol Kinsley



By Carol Kinsley







16 On the Cover

The Nanticoke Physician Network has expanded to include a number of new physicians. Nanticoke has also set a goal to provide increased access to care for women’s health needs. In the cover photo from left are: Dr. Abha Gupta, obstetrics and gynecology; Dr. Lynn Romano, internal medicine; and Dr. Elizabeth Kornfield, urology. Photo by Steve Theis Business Report | October 2011





Key contact






Carrie Subity





846-3336 Diane Johnson






Karen Duffield






Connie Lewis





645-8073 Betsy Reamer









Jo Schmeiser


934-6777 Amy Simmons





684-1101 Georgia Dalzell






Carol Everhart






Paula Gunson




Central Delaware

734-7513 Gina Aurora




Delaware State

655-7221 Bill Stephano




* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.

State Chamber announces 2011 Superstars in Business winners The Delaware State Chamber of Commerce’s Small Business Alliance has selected the winners of the 2011 Marvin S. Gilman Superstars in Business Awards. The awards ceremony will take place Wednesday, Nov. 9, from 11:15 a.m. to 1 p.m., at a luncheon at the Hotel du Pont’s Gold Ballroom. The keynote speaker will be Wawa, Inc. CEO Howard Stoeckel. The Ministry of Caring, Inc. (Non-profit category) Established in 1977, the Ministry of Caring is a 501(c)(3) organization committed to serving the ongoing needs of the poor and homeless throughout the Wilmington area. The organization grew from humble beginnings into a network of 19 separate programs capable of serving hundreds of people each day, and offering a wide range of residential and supportive services for individuals and families. Corexcel (1-25 employees category) Corexcel specializes in online training courses and materials, employee assessments and continuing education services. Through online courses, it aims to help clients develop personal and business skills and assist compaBusiness Report | October 2011

nies in hiring, assessing and training employees. Corexcel distributes products for three leading publishers: Inscape Publishing, Vital Learning and MindEdge, and since 2006, Corexcel has been a Diamond Distributor for Inscape Publishing, an honor reserved for those distributors in the top 1% in U.S. sales volume. Environmental Alliance, Inc. (26-64 employees category) Headquartered in Wilmington, Environmental Alliance, Inc. is a full-service environmental consulting and engineering firm. Alliance works primarily with developers, industrial companies, utilities, law firms, petroleum companies, financial institutions, and private and government organizations. Areas of expertise include environmental site assessment and investigation, remediation, Brownfields redevelopment, site plans and permits, risk assessment and air quality services, insurance claim support, and expert testimony/litigation support services. Through its work Alliance focuses restoring blighted, contaminated properties using innovative remediation strategies to create healthy, revitalized communities.

EDiS Company (65-150 employees category) EDiS Company is a full-service construction management firm providing comprehensive project solutions from the pre-design phase of a project through construction and facility occupancy. The day-to-day operations of the company exist within six divisions: EDiS Company, EDiS Building Systems, EDiS Interior Construction, EDiS Interior Maintenance, Asset Management Alliance and EDiS Development. The company is headquartered in Wilmington, and has another office in West Chester, Pa. The 2011 Awards of Excellence, presented to runners-up in each category, include exemplary businesses worthy of note. They are: Sunday Breakfast Mission (non-profit category), Angelique, Inc. d/b/a/ Brandywine Executive Center (1-25 employees category), Cover & Rossiter PA (26-64 employees category), and Emory Hill Companies (65-150 employees category). To learn more about the Superstars in Business program, visit www. Reservations to attend the awards ceremony are $65/members and $80/non-members. Register to attend online at or call 302-655-7221 to request a registration form.



BUILDING A BUSINESS FROM SCRATCH CHALLENGE: Dana’s business started in his kitchen, but his sights were set much higher. His customers’ payment options, however, were limited to just cash and checks, which was having a negative impact on his cash fl ow. SOLUTION: Dana and his PNC banker had the Cash Flow Conversation. Dana was set up with PNC Merchant Services®1, allowing him to accept credit cards and process payments more efficiently. Dana also got the next-day funding2 he needed to grow his business. And PNC Online Banking lets him see his complete financial picture, 24/7. ACHIEVEMENT: Desserts by Dana just had its best year ever, and Dana now has the cash on hand to take advantage of new opportunities every day. WATCH DANA’S FULL STORY at and see how PNC CFO: Cash Flow Options can help solve your business challenges. Call 1-877-CALL-PNC or visit a PNC branch to start your own Cash Flow Conversation today. ACCELERATE RECEIVABLES IMPROVE PAYMENT PRACTICES INVEST EXCESS CASH LEVERAGE ONLINE TECHNOLOGY ENSURE ACCESS TO CREDIT

The person pictured is an actual PNC customer, who agreed to participate in this advertisement. Desserts By Dana’s success was due to a number of factors, and PNC is proud of its role in helping the company achieve its goals. All loans are subject to credit approval and may require automatic payment deduction from a PNC Bank Business Checking account. Origination and/or other fees may apply. 1 Merchant Services are provided by PNC Merchant Services Company. Subject to credit approval. 2 Next-day funding valid only for Visa®, MasterCard®, Discover® and American Express OnePoint® payment processing transactions when deposited to your PNC Business Checking account. Next-day funding for American Express OnePoint® transactions available for new Merchant Services accounts only. PNC is a registered mark of The PNC Financial Services Group, Inc. (“PNC”). BBK-6371 ©2011 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC

Business Report | October 2011


| CH A M BER NEWS Destination Station Center sponsors receive unique recognition In recognition of sponsors who contribute $1,000 or more to Destination Station Center, a limited edition “Wave of the Future” dichroic glass sponsorship memento was designed and created by Chamber member, Valerie Dellas of Pane in the Glass Studio in Lewes. Sponsors at this level will have their name, or the name of their business, permanently etched into an oversized scale wave at the project site. The made by hand glass, signed and numbered desk top sculpture consists of three upright waves of consecutive height and varying dichroic hues. Pane in the Glass Studio also worked with Chamber members D&D Glass and Woodworking of Millsboro who created the oiled cherry wood base, and Etched in Time who engraved the name plates. For more information on Pane in the Glass Studio, visit or call 302-644-8532. For information on the Destination Station Center project, visit or call Carol Everhart, project coordinator, at 302-227-6446.

The Caggiano family is shown receiving their gift in recognition of their generosity and support of Destination Station Center. From left are Carol Everhart, Rehoboth Beach-Dewey Beach Chamber of Commerce and the Caggiano family: Nick Jr., Camille, Joan and Nick Sr.

Congratulations to our Superstars Winners!

Meet the 2011

SUPERSTARS in business!


EDiS Company

1-25 employees

65-150 employees

Environmental Alliance, Inc.

The Ministry of Caring, Inc.

26-64 employees


Don’t miss this year’s Marvin S. Gilman Superstars in Business Awards Luncheon to network with business and community leaders and celebrate the small businesses and non-profits of Delaware!

Wednesday, November 9, 2011 Hotel du Pont - Gold Ballroom 11:15 a.m. Registration Keynote Speaker

Howard Stoeckel President, Wawa, Inc. $65/Members $80/Non-Members Tables available Register Online

Business Report | October 2011

THANK YOU TO OUR SPONSORS: (as of 9/19/2011) Platinum: Bank of America Diamond: Colonial Airport, Inc.; The Gilman Family Gold: Blue Cross Blue Shield of Delaware; Citizens Bank; PNC Bank Verizon Delaware; WSFS; Belfint, Lyons & Shuman CPAs; DEDO; DuPont; EBC Carpet Services Corporation; Glenmede Trust Company Silver: Cooch & Taylor PA; Master Sidlow & Associates, PA; SSD Technology Partners; Wheeler, Wolfenden & Dwares, CPAs; AAA Mid-Atlantic; AutoTeam; Dukart Management; ParenteBeard LLC; PSEG Nuclear; University of Delaware; VanDemark & Lynch Bronze: Aloysius Butler & Clark; Bayhealth Medical Center; Delaware Community Foundation; DiSabatino Construction Company; George J. Weiner Associates Habitat for Humanity NCC; TCIM Services, Inc. Friend: Children & Families First; Community Service Building Marketing & Advertising Design: Mease Communications Printing: Farley Printing Promotional Media & Application Hosting: Delmarva Broadcasting Co. Print/Online Media: Delaware Today Video: Teleduction Signage: Parcels, Inc. Awards: A.R. Morris Jewelers Gift Sponsors: Healy Long & Jevin and Delmarva Broadcasting Co.

9 MEINEKE CAR CARE CENTER The Rehoboth Beach-Dewey Beach Chamber of Commerce held a ribbon cutting ceremony recently for the Meineke Car Care Center of Lewes to celebrate its grand opening. Located at 16753 Coastal Hwy., the Meineke Car Care Center of Lewes uses the latest automotive diagnostic technology to provide you with high quality service and quick turnaround. Their service department features a lounge and they offer free shuttle service within a five mile radius. For more information, call Meineke at 827-2054. From left: Kristin Patterson, Ocean Medical Imaging; Linda Carson; Tim Dale; Shane Bryan; Ken Christbury; John Kisala; Angii Basile; Jody Repass; Paul Vickers; Sami Repass; Dave Repass; Shannon Baugh; Chris Stone; Lee Repass; Donna Repass; Alex Repass; Khris Adams, PNC Bank; Matthew Rice, PNC Bank; Lena Eaton, PNC Bank; Philip Lewis; Jimmy Freeman; Tom Lewis; Janet Freeman; Lou Caputo, PNC Bank; Giny Mcdowell; Lacy Letonoff, PNC Bank; Jason Purdy; Marty Barrett, RBDBCC.

Strategic Tax Planning Audit Services Profit Analysis

Fraud Protection Business Valuation Human Resource Consulting • 888.968.7168 Horty & Horty, P.A. • Certified Public Accountants 29 Bancroft Mills Road • 4th Floor • Wilmington, DE • 19806 3702 North DuPont Highway • Dover, DE • 19901

Business Report | October 2011


| CH AM BER NEWS THE PENINSULA The Peninsula celebrated a milestone in its development with the recent groundbreaking of The Peninsula Nature Center, one of the community’s signature amenities. This new facility, being constructed by Atlantic Homes, will feature wooden decking on three sides, with stunning views of Lingo Creek and the tidal marshes. The Nature Center will include space for kayaking, bird watching, fishing, scientific presentations and outdoor entertaining. From left: George Cole, Sussex County Council; Mark Grahne, Atlantic Homes; Tabitha Golt, Peninsula at Longneck; John Gee, Peninsula Community Association board member; Wade Adler, LandTech; Donald DeMasters, general manager, Peninsula Golf & Country Club; Barbara Harmeyer, Peninsula Nature Committee member; Beth Brittingham, Legum & Norman property manager for The Peninsula; Jim Lattanzi, Peninsula director of sales; Kim Wise, Peninsula at Longneck; Katie Handy, Sign*A*Rama.


Business Report | October 2011


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Woodburn receives new solar thermal system Two Delaware companies are working on the supply and installation of a solar thermal system at Woodburn, the People’s House. Paid for through a federal grant, the project is putting Delawareans to work on the installation now and eliminating more than three tons of greenhouse gases annually in the future, through reductions in natural gas needed for traditional utility systems. Though Governor Jack Markell does not reside at Woodburn, official meetings and events are regularly held at the 18th century house, as are public celebrations such as the Governor’s Annual Fall Festival. The solar thermal system—designed by HelioThermal, a start-up solar heating design and equipment company in Newark—will capture the sun’s heat to supply the daily domestic hot water needs as well as space heating for part of the house. Blue Hen Mechanical of Middletown is installing the system. Last year, Governor Markell signed into law four renewable energy bills that together

made up the Clean Energy Jobs package, which was designed to put more people to work in expanding industries such as wind and solar power and to help homes and businesses secure locally-generated power. The legislation put protections in place for ratepayers while seeking to protect the environment by reducing dependence on fossil fuels and improving air quality. “We hope that this installation will encourage others, both in commercial and residential settings, to consider installing their own renewable energy system,” said Secretary of State Jeffrey Bullock, whose department is overseeing the project. “When they decide to do so, it is important they know that there are companies in Delaware, such as HelioThermal and Blue Hen Mechanical, which have the expertise to provide a first-rate product and employ fellow Delawareans.” The source of heat for this system is solar energy, provided at no cost whenever the sun is shining. The 10 solar collector panels,

which serve as the heart of the system, will be mounted on the south facing second story roof. The panels have a smaller footprint than a previously proposed photovoltaic system and are also less visible from the public right-ofway. The existing hot water and heating systems will be retained and utilized during periods of insufficient sun or stored solar energy. Built around 1798 by Charles Hillyard III, Woodburn is one of the finest Middle Period Georgian houses in Delaware. Historians credit Woodburn's historical importance as much to the home's architecture as to its previous notable residents. Gentlemen farmers, landowners, an abolitionist, two U.S. Senators, two doctors, a dentist, a judge and eight recent Delaware governors have all left their imprints on the home. Woodburn has served as the official Governor’s House since the State purchased it in 1965.

WSFS names marketing director WSFS Financial Corporation, the parent company of WSFS Bank, has announced the hiring of David H. Hargarten as senior vice president and marketing director. With more than 20 years experience in the financial marketing profession, Hargarten will oversee WSFS Bank’s Corporate, Retail, Commercial and Wealth marketing as well as product management, research and public relations. Prior to joining WSFS Bank, Hargarten spent over three years with Merrill Lynch Wealth Management as managing director of Cash Management Solutions and managing director of Merrill Edge Client Acquisition. Earlier, he served as senior vice president and director of marketing at Commerce Bank, overseeing Commercial Banking and then leading the Retail and Commercial Banking Divisions. Prior to that, Hargarten joined Bank One Corporation as senior vice president of Business Banking. Hargarten graduated from the University of Delaware with a bachelor of arts in biological sciences and received his master of business administration in marketing from the University in 1998. He resides in Kennett Square, Pa. Business Report | October 2011


| HIDDEN TREASURE Milford Community Band a Delaware treasure By Carol Kinsley Delaware has a true treasure in the Milford Community Band and its assorted ensembles, collectively performing 75 to 80 times a year in all sorts of venues. The band was the brainchild of N. Joe Lear Sr. He had played trombone in high school and admits, "I was very good. I played in dance bands in San Antonio, Texas." When he joined the Air Force at 18, however, he elected not to play because "the band musicians were the ones who brought the bodies off the beach." He liked the service, so he stayed in, retiring in 1964. His second retirement was from General Foods in 1986. His wife suggested, "Why not go to college?" She had bought him a trombone for Christmas two years earlier and he had learned to play again, in addition to learning to play guitar along the way. The band leader at Wesley College invited him to play in the band. He volunteered in 1989 to work with the Milford High School Band. Band Director Gerald Thompson had 50 to 100 students and only 45 minutes to teach, Lear explained. "My work as a volunteer was to answer questions; the director dealt with the music." Lear complained to Thompson that he had no place to play his horn; the solution was to form his own community band. "So I put an ad in the Milford Chronicle in December 1989 and by January had 12 responses. We were given the use of a room at Avenue Methodist Church in Milford, borrowed music from the high school, and we started playing. We rehearsed every other Tuesday night but realized we needed to practice every week," Lear said. The Milford Community Band grew to 45

Business Report | October 2011

The Milford Community Band playing at the World War II memorial in Washington DC.

From left are Cody Scott - Tenor Sax, Joe Lear - Leader, Beverly Johnson - Clarinet, Walter Bethel - Tuba, David Mussleman - Drums, Kay Meade - Trombone, and Ralph Anderson, Trumpet.

musicians and there are four other ensembles. A 16-piece dance band, the Smooth Sound Dance Band, plays music of the 30s. 40s and 50s. An eight-piece Downtown Dixieland Band, which plays ragtime and Dixieland music, recently performed on Labor Day in Bethany Beach for the season-end "funeral." There's the Happy Wanderers Oompah Band of eight to 15 musicians which plays waltzes and polkas while wearing lederhosen. This band will perform at the Heritage of Milford on Oct. 6 and has several other performances scheduled this month. Finally, there is the Christmas Carol Band which is active from mid-November to Christmas Eve. Comprised

of five to 20 musicians, this band plays with the Salvation Army, at the Santa House in Milford and at nursing homes, retirement living and assisted living facilities through the season. While the other bands rehearse weekly or monthly, members of the Christmas Carol Band "just go play," Lear said. "They enjoy it beyond belief." Of the 16 people who came to the organizational meeting back in 1990, five are still with the band. "We've had 399 people through the bands over the years. Not everybody plays in all the bands — two do. Most just play in one or two bands," Lear said. Members come from all over. One lives

in Salisbury, another in Selbyville. One tuba player is a retired music teacher. A trumpeter, graduate of the Peabody Institute in Baltimore, retired from the army band. There are two retired chemists, another teacher, a dentist and two nurses. There are mothers and their children, fathers and daughters, husbands and wives playing music together. The youngest member is currently a freshman at Sussex Tech. "I'm the oldest," Lear said. "I'll be 87 in October." He is the founder, the band manager, "the guy to blame if something goes wrong," he continued. Meeting in the same church with the Delaware Music School, the Milford Community Band, while still an independent 501(c)3 not-for-profit organization, was allowed under the "umbrella" of the DMS. When the school relocated, the band moved also. When the Kiwanis Club in Milford folded, it agreed to let the Milford Community Band have the building, which is rented out for income. "We get donations for performances for all our bands, about half the time. The rest are public service," Lear said. There are no employees. The conductor, Phil Steinhoff, is a professional musician and works under contract, as do the librarian and custodian. There are 75 musicians on the roster now, including a vocalist for the dance band, Lear said. As an example of how much enjoyment the members derive from the band, Lear described the concert given at the Seaford Middle School on the first day of school last year. "We got 12 guys from the community band to agree to sit on stage and demonstrate to fourth and fifth grade starting musicians what a concert band looked and sounded like. Twenty band members came. Some took off work in order to come." Sometimes he just calls four or five people together to play, as in visits to the Little School in Dover, where they play for 3- and 4-year-olds. "We take extra mouthpieces and let the kids try to blow the instruments," Lear said. "I'm still doing it, after 21 years. I pick kids out to join the community band and then they go off to college. It's great experience for the kids."

For information about joining the band, call Lear at (302) 422-6304. For general information, visit the band's website at www.milfordcommunityband. org. Business Report | October 2011


| GUEST CO LUMN Marketing Advice from a CPA? what works for me and our firm By Doug Phillips For many small and mid-sized businesses, it’s enough of a challenge these days to focus on what we do well, let alone taking the time (and money) to do some productive marketing. But marketing your business doesn’t have to be time-consuming, nor does it have to be expensive. Savvy owners and managers can make marketing a regular part of their work week without distracting from the primary goal of delivering their company’s products or services. (On a personal note, I try to build marketing into my daily schedule, so that developing and strengthening the business becomes part of my normal routine.) Here’s a simple — and admittedly self-serving — example. “I work with Horty & Horty. We’re a public accounting firm with offices in Wilmington and Dover. We have almost 40 years’ experience working with closely-held businesses, not-for-profit organizations and governmental entities in the region. We are able to help our clients with all aspects of their business -from development of internal systems to making sure they have the best people and policies in place. We like to say that we’re partners in their success. We focus on growth and mitigating risk. We don’t just prepare tax returns for our clients – we work with them to develop an understanding of their business goals and needs and strive to maintain consistent communication with our clients, their families and their community of business partners.” What you’ve just read is what we call an “elevator pitch,” a succinct, 30- to 60-second


summary that describes my business and why it’s successful. It doesn’t have to be delivered during a brief elevator ride, but it’s perfect for a business introduction, a cocktail party or a networking session. Once you create an elevator pitch for your business, you have a simple mechanism that you, and all the key members of your team, can use to tell prospects and acquaintances what it is that you do and why you’re good at it. And here’s the good part -- it doesn’t cost you a cent! Keep in mind that the goal of your elevator pitch is not to sell your product or service. Rather, you’re setting the hook, starting a conversation and setting the stage for the listener to find out more about your business. One of the best ways to test your elevator pitch and to meet prospective clients is to attend networking events sponsored by the local Chamber of Commerce or to participate in activities of trade groups whose members include your potential prospects and clients. For example, our clients include a number of construction firms, so we belong to the Delaware Contractor’s Association and Associated Builders and Contractors. By attending events sponsored by these associations, we benefit by making contact with prospects and connecting with current clients. When you attend a networking event, set a goal for yourself — how many new contacts you want to make or how many you want to renew — and work your way around the room until you achieve your objective.

GREATER GEORGETOWN Chamber of Commerce

Linking Business with the Community 302-856-1544 |

Oct. 1-2011 WINGS & WHEELS A Georgetown Fall Festival, 10 am-4 pm, Sussex County Airport in Georgetown. Visit www. for all the details. Oct. 5 -1st Wed. - Economic Development Council Meeting, noon. All are welcome & lunch is provided! Oct. 5 - 1st Wed. - Board of Directors Meeting, 4 pm, Georgetown Wesleyan Church, 618 North Bedford St., Georgetown. Oct. 12 - 2nd Wed. - Chamber Breakfast Meeting, 7 am, Lighthouse Landing Restaurant, 21553 Rudder Lane at the Sussex County Airport. Special Guest Speaker is Director of Sussex County Economic Development, Julie Wheatley. $9 per person at the door. RSVP by noon on Tues. Oct. 11th. Call 856-1544. Oct. 20 - THURSDAY - NOTE CHANGE IN DAY!! Chamber Mixer with the Chamber of Commerce for Milford, 4:30 pm-6:30 pm Hosted by VFW 2931 Georgetown-Ellendale in Ellendale. For more information, call 856-1544. Oct. 26 - Sussex County Today & Tomorrow Conference, “Connections that Work” 7:15 am-1 pm, Carter Partnership Center/Delaware Tech. For information and to register for this hugely popular annual conference, call 855-1659. Oct. 27- THURSDAY - NOTE CHANGE IN DAY!! - Luncheon Meeting, noon, CHEER Center, Sandhill Rd., Georgetown Special Guest Speaker, TBA. $10 per person, RSVP by noon on Oct. 26th Call 856-1544

Business Report | October 2011

The elevator pitch is also an important component of what we call “relationship marketing” — adding to and strengthening your client base by focusing more on customer retention and satisfaction. Clients like to work with — and recommend — professionals they know, like and trust, so it makes good business sense to develop and nurture these relationships. Keep in mind, though, that relationship marketing isn’t just about telling others what you do. You want to find out about their businesses as well, so you’ll have to listen to a couple of elevator pitches yourself, ask questions, take an interest in your new contacts and, if the conversation moves into a discussion of the ups and downs of business, feel free to offer a suggestion or two, showing how you might be in a position to help. There are, of course, many relatively low-cost marketing tools for building and strengthening business relationships. Articles, like this one, make current and prospective clients more aware of our skills and services. A newsletter, whether mailed or sent electronically, can deliver important information about industry trends or new products and services. If you see a newspaper article that relates to a client’s business or personal interests, cut it out and send it to them, or email a link to the online edition. Nowadays, more businesses are exploring the use of social media like Facebook and Twitter (another “no cost” marketing medium), not to promote sales but to deliver information and show interest in the needs of clients and “friends.” Your standard advertising doesn’t have to be “hard sell,” either. It can be relationshipbased. If you know members of your target audience enjoy plays or concerts, for example, consider becoming a sponsor of a local theater or musical organization. Give some thoughts to which tools might work best for your business. Then give them a try. And, if you see me in an elevator, I’ll be listening for your pitch. Doug Phillips is President and Managing Director of Horty & Horty P.A., a public accounting firm with offices in Dover and Wilmington.


Dover SUN Park dedicated during ceremony At a recent ceremony attended by Delaware Governor Jack Markell, Dover Mayor Carleton E. Carey Sr., DNREC Secretary Collin O’Mara and other dignitaries, White Oak Solar Energy, LLC and SunPower Corp. recognized the commencement of operations of the 10-megawatt Dover SUN Park. Dover SUN Park is delivering solar power to the local utility distribution grid with the City of Dover, Delaware Municipal Electric Corporation, Delmarva Power and the Delaware Sustainable Energy Utility purchasing the renewable energy credits associated with the system. “The Dover SUN Park helped put people to work and is producing clean energy during the times of day when power use is at its peak,” said Governor Markell. “This is good for the City of Dover and it’s good for Delaware. This project really shows what can be accomplished when so many people in the community work together.” Dover SUN Park’s six-month construction phase supported the local economy through job creation, and purchases of local materials and services, with more than 80 percent of the construction jobs being filled by Delaware residents. LS Power estimates that Dover SUN Park is generating the equivalent amount of electricity to power more than 1,500 Delaware homes. According to estimates provided by the U.S. Environmental Protection Agency, it will offset more than 12,000 tons of carbon dioxide emissions each year. “This project is a perfect example of how the private sector and all levels of government can work together to strengthen our state economy and improve our  environment and air quality at the same time,” said Secretary O’Mara. “The SUN Park is another example of Delaware’s  national leadership in  deploying cleaner sources of energy while  creating well-paying clean energy jobs that grow our economy." SunPower designed and built Dover SUN Park, installing SunPower Tracker systems at the 103-acre site, with SunPower E20 solar panels, the most efficient solar panels on the market today. The Tracker follows the sun’s movement during the day, increasing sunlight capture by up to 25 percent over conventional

fixed-tilt systems, while significantly reducing land use requirements. “SunPower technology is fast to install, offers guaranteed performance, and is a competitively-priced choice for power plant applications,” said Howard Wenger, president of SunPower’s utility and power plant business group. “Forward-thinking organizations such as LS Power and its local partners are maximizing the production of

renewable solar power and the long-term benefits it delivers.” For more information about LS Power, visit For more information about SunPower, visit

Business Report | October 2011



At Nanticoke, women’s health is our business


aving enough physicians in different specialties available to provide access to health care can be challenging for rural communities such as Western Sussex County. Nanticoke Health Services has made a commitment to make access to health care a high priority. The goal, to provide residents access to health information and preventative medicine to keep them healthy longer and to allow Sussex County patients to stay closer to home, and to their families, when they are ill. In fact, just this year, the Nanticoke Physician Network has expanded to include a number of new physicians. Dr. Madan Joshi and Dr. Ever Luizaga joined the practice of Dr. Muhammad Athar to expand Critical Care and Pulmonary services, which includes caring for patients with Chronic Obstructive Pulmonary Disorders (COPD), Asthma, Pulmonary Vascular

Business Report | October 2011

Disease, Pulmonary Hypertension, and Lung Disease. Dr. Luizaga also provides services in Sleep Medicine including diagnosis and treatment of Sleep Apnea and Insomnia. Dr. Ziyad Wadi, Gastroenterology and Hepatology, joined Dr. Ronald Concha-Parra to provide services to diagnosis and treat abdominal pain, gastric ulcers, and GERD. Dr. Wadi will also be performing capsule endoscopy. Nanticoke has also set a goal to provide increased access to care for women’s health needs. This includes the addition of Dr. Christine Hannaway, General Surgery, Dr. Francisco Padilla, Endocrinology, and Dr. Elizabeth Kornfield, Urology. The Nanticoke Physician Network is more equipped than ever to handle a wide variety of women’s health issues. Following are a few health issues our physicians have identified that are common among women.



Thyroid Disorders

Menopause – “the life change” - is a normal part of aging. Perimenopause occurs when the ovaries begin to produce less estrogen and usually occurs in women during their 40’s. During perimenopause women may experience hot flashes, breast tenderness, fatigue, decreased sex drive, irregular periods, urinary incontinence, mood swings, or difficultly sleeping.

The thyroid is a gland located in the front of your neck that produces hormones that regulate your metabolism. Several diseases can affect the thyroid and make it produce too much or too little of the thyroid hormones. These hormones affect every organ in your body including your heart rate and your body temperature. Too much or too little affects your energy level and your mood. This happens more often in women and causes a wide range of symptoms. Other very common problems of the thyroid include thyroid nodules; in fact is the most common endocrine problem in the US. These are abnormal growth of thyroid cell into lumps.

Dr. Abha Gupta Obstetrics & Gynecology

Perimenopause can last a few months or several years, but averages about four years. Once a woman has stopped having her menstrual period for a year, she is considered to be in menopause. Her body no longer releases eggs or produces estrogen. She can experience continued or increased symptoms during menopause. Every woman is different, and may experience symptoms differently. A blood test to check your hormones can help determine if you are experiencing perimenopause or menopause. Your gynecologist can help you develop ways to manage your symptoms. Managing your symptoms may include a multipronged approach to your diet, exercise or medication.

Dr. Rashida Randeree Obstetrics & Gynecology

• Hypothyroidism occurs when too little of the thyroid hormones are produced. Symptoms experienced often include being tired, sluggish or depressed. You may also experience unexplained weight gain or chills that are out of the ordinary. Hypothyroidism is more common than hyperthyroidism and is more common in older women. • Hyperthyroidism occurs when too much of the thyroid hormones are produced. Symptoms experienced often include being “revved-up”, having unexplained weight loss, or being overly anxious or irritable. • Thyroid nodules are very common, they can be single or multiple, and some can produce excess of hormones. Most of them are benign but up to 5 % can be cancerous. Having family history of thyroid cancer, older age, history of radiation to head or neck can increase that risk. Most can be diagnosed by routine physical examination but some can only be diagnosed by ultrasound. Most of the nodules do not cause symptoms but if there are big enough they can produce hoarseness, difficulty swallowing or breathing. In order to determine if a nodule is cancer or not some nodules will need to undergo a fine needle aspiration biopsy. Your physician can usually diagnose a

thyroid disorder with a simple blood test. An endocrinology physician specializes in the endocrine system which manages the body’s hormones and metabolism.

Dr. Francisco Padilla Endocrinology

Urinary Incontinence Urinary Incontinence is a loss of bladder control. Millions of Americans have urinary incontinence but it occurs twice as often in women and about one half of older women have some form of incontinence. Some common conditions include: • Stress Urinary Incontinence: unplanned release of urine often occurring when you cough, sneeze, lift, run or laugh; caused by muscles and tissues that support the urethra (the tube that carries urine) that have become weak. • Urge Incontinence: sudden urgent need to urinate even when your bladder is almost empty; this, like an overactive bladder, is usually caused by spasms of the bladder muscle. While not a life threatening condition, incontinence can be disruptive to your work, your exercise plan and your social life. The good news is that you don’t have to live with it. There are treatments available that range from managing your incontinence through diet and exercise changes to medications and surgery depending on your condition. But the first step is to get diagnosed.

Dr. Elizabeth Kornfield Urology

Business Report | October 2011


| GUEST CO LUMN Reinvesting dividends can pay off By John Rittenhouse When you invest in stocks, you want their price to go up. But of course, you can’t control the rise and fall of stock prices. However, there is a key element of investing that you can control — the number of shares you own. And in the long run, share ownership may be more important than rising stock prices in determining your long-term investment success. Of course, you might think that the advice of “buy more shares” is easier said than done. After all, not everyone can easily find a lot of extra money to invest. But you don’t need access to vast wealth to increase your share ownership — you just need to consistently

Business Report | October 2011

reinvest your stock dividends. Just how important are reinvested dividends to wealth accumulation, as compared to capital gains (the increase in stock prices)? Over the 135-year period from 1871 through 2003, owning stocks and reinvesting the dividends produced 97% of all stock market returns, with only 3% coming from capital gains, according to a major study done by Dr. Jeremy Siegel, one of the world’s leading researchers on stock market performance. Other studies have also pointed to the importance of dividends as a component of total returns. What are the implications of this dispar-

ity between the effectiveness of dividend reinvestment versus that of capital gains? First of all, it suggests that you may not want to spend an undue amount of time and effort in chasing after “hot” stocks, hoping for big capital gains. For one thing, by the time you buy these stocks, they may already be cooling off, but even more importantly, your focus on achieving large capital gains may not be the best use of your financial resources. Ultimately, the power of dividend reinvestment means, not surprisingly, that you may be able to help yourself if you look for quality dividend-paying stocks — and then reinvest the dividends, month after month and year after year. With just a little research, you can find stocks that have paid — and even increased — dividends for many years in a row. (Keep in mind, though, that not all stocks will pay dividends, and even those that do can reduce or discontinue them at any time. Dividend reinvestment does not ensure a profit or protect against loss.) So, to help boost your share ownership, consider reinvesting the dividends back into the stock, rather than taking them as cash payments. If you do choose to reinvest your dividends, though, you will need to look to other types of investments to provide you with income, assuming you need some income from your portfolio, which may become more necessary during your retirement years. Your financial advisor can help you determine the appropriate investments to help provide this income. But in any case, if you can do without the current income provided by dividends, give careful consideration to reinvesting them. Dividend reinvestment is not a glamorous investment strategy, and it won’t help you “get rich quick,” but it can help you make steady progress toward your long-term financial goals — and that’s a key dividend in itself. About the author John F. Rittenhouse Sr. is a financial advisor for Edward Jones, Seaford. This article was written by Edward Jones for use by your local Edward Jones financial advisor.




Unlocking the mystery of

QR Codes By Carol Kinsley You've probably seen a QR code or "scanbot" even if you didn't know what it was. If you're in business, you'll want to learn more and put them to use — because for the techsavvy younger generation, QR codes are becoming integrated into their way of life. Short for Quick Response code, a QR code is a two-dimensional code similar to the familiar one-dimensional barcode we see on nearly everything we buy today. Those barcodes are used to track inventory and price products at the point of sale. Whereas a barcode can hold only up to 20 numerical digits, the QR code is a matrix barcode arranged in a square that can hold up to 4,000 alphanumeric characters of information. QR codes are scanned or read with an iPhone, Android or other camera-enabled Smartphone, which then links to digital content on the web, connects the mobile device to a web browser or activates a number of phone functions. If your phone is not so equipped, there are plenty of places to download a reader for free, advised Kit Creighton of Webbit, a website design and hosting company in Milford, Del. The QR code was created in 1994 by Toyota subsidiary Denso Wave and was used originally to track parts in vehicle manufacturing. The company elected not to exercise its patent rights and encouraged widespread use. QR codes have seen extensive use in Japan and South Korea; the United Kingdom is the seventh-largest national consumer of QR codes. According to one study, in the

month of June 2011, 14 million mobile phone users scanned a QR code or barcode; 60 percent were men age 18 to 34. We in the United States are lagging behind these other countries in adaptation but the codes are catching on, Creighton said. "Suddenly you're seeing them on post cards, envelopes, cereal boxes, product packages in the store. You can scan the product and get a lot more information. "There are just so many places to use them," Creighton continued. A real estate agent could use them on signs to direct people to the agent's or the company's website. A QR code could be on a flyer sheet, taking people directly to the property profile. Creighton said a real estate agent told him he was going to start using a QR code on the back of his business card. (Users can then scan contact information right into their mobile phone.) Creighton asked, "Where else will you use one?" He suggested business people need to brainstorm about how utilizing QR codes will make it easier for current or potential clients to learn about them, their services or the company they work with. QR codes can be added to any print advertising, flyers, posters, invitations, and so forth to provide product details, contract details, coupon offers, event details, competition details and much more. "You could have a scavenger hunt using QR codes... whatever your mind can think of that would interest people and make it easier for them, that's the place you want to go," Creighton said. One group ( has even suggested QR codes on memorial tags

"which can be attached discreetly to a headstone or memorial bench" so that a person's history, even a multimedia experience, can be "protected, preserved and shared." Similar tags could be affixed to historical markers to provide information to tourists. Imagine QR codes in a museum! Creighton said he does not make QR codes, rather, he invested in a service he expects to be around for a long time. "They create and maintain the data on the actual QR code," he explained. "The information on the QR code sends a request to the company where the QR code was made, which then provides the information. I wanted to be sure the company I work with will be around a while, so I bought a membership where my clients can create their own QR code." The company Creighton chose is on the Internet at, where it offers free QR codes. QR codes are part of social networking and Internet marketing, which has become the new focus of Creighton's business along with search engine optimization. "We're coaching people on how to utilize and work with different social networks. It's easy to say that's what we need to be doing, and it is a fact, but the reality is, we all have less time than we've ever had before, so it becomes a question of how to build these things in, to keep what we do personal yet maintain what we need to in order to keep ourselves in front of our prospects and clients," he said. QR codes are a great leap forward in that effort. For more on what QR codes can do for your company, call Creighton at (302) 7250624. Business Report | October 2011



By Carol Kinsley


Voted the 28th Best Small Town in America, Seaford, Del., isn't so small. Although the 2010 population was slightly less than 7,000 and the total area is only 3.5 square miles, Seaford is the largest city in Sussex County. As the principal city of the "Seaford Micropolitan Statistical Area," according to Wikipedia, it is the largest micropolitan area in the United States. That area includes all of Sussex County. Defined by the U.S. Office of Management and Budget, a U.S. Micropolitan Statistical Area is like a metropolitan area, but is based around a core city or town with a population between 10,000 and 50,000. It's a term used for statistical purposes. Key statistics to know about Seaford include Captain John Smith's exploration of the Nanticoke River in 1608, proceeding as far north, it is said, as Broad Creek near Phillips Landing. The first record of any settlement in the area was a 1,750-acre tract between the river and Herring Creek in 1672. The river was used for transportation; roads didn't appear in court records until 1720. William Henry Harrison Ross became Governor of Delaware in 1850, the same year Business Report | October 2011

he built his Italian Renaissance style mansion in Seaford, which still stands. The town was incorporated in 1865. By the 20th century, Seaford was home to 2,000 people. Area farmers changed from truck crops to grains to feed the poultry industry which began about 1925. In 1939, the DuPont Company chose Seaford as site of its first nylon plant, making the city the "Nylon Capital of the World." Modern day Seaford Today Seaford boasts about 500 retail stores and service-related businesses, and, to quote the history provided by Richard Thek and Wright Robinson on the city's website, "a stable and respected local government, a diversity of residential developments, a modern hospital and numerous support clinics, elderly care, fine schools and churches, many youth and adult extracurricular educational and recreational programs (and) numerous volunteer service organizations." Among the volunteer organizations is the Downtown Seaford Association which, among other things, puts on community parades. Coming up Wednesday, Oct. 26, is a mini Halloweeen parade for children. The first Saturday in December is the date for the Seaford Christmas Parade, the biggest Christmas parade on the Delmarva Peninsula.

Entry forms are available at Other well-known activities in Seaford include the Nanticoke Riverfest, a three-day festival held the second weekend in July and the AFRAM Festival, a celebration of African American culture which is held the second weekend of August in Nutter Park. Not to be overlooked in Caroling in the Park — Gateway Park — on the Monday after Thanksgiving. Seaford is one of seven "Main Street" communities in Delaware, part of a national plan to revitalize commercial districts. Seaford's historic downtown area saw major renovations in 1999-2000, preserving the city's old-fashioned charm while installing modern landscaping, street paving, sidewalks, lamp posts, street lights and utility upgrades at a cost of $1.5 million. More projects are needed to alleviate flooding in town. In March, voters approved the city's plan to borrow more than $2.5 million for improvements to the storm water management in the Washington Street area. City Manager Dolores Slatcher said the city is taking bids on the project and if the bids are less than what's been borrowed, improvements can be made in the Porter Street area also.


Above - Scene from 2011 AFRAM Festival Above left - Scene from 2009 Riverfest Just how badly these improvements are needed was evident last month, when a rain cell stalled over the city, dumping 12 inches of rain in the space of four hours, an even worse scenario than the 18 inches of rain within a 24-hour period in 2006. "The volume was instantaneously greater," Slatcher said. There was no place for the water to go, particularly since water levels in the Nanticoke River were high. Stein Highway (Route 20 West) was closed to traffic from the town limits to Shufelt Road because of extensive damage related to flooding of Chapel Branch, which drains 4,000 acres of land. Inspectors who immediately checked out the new bridge across Route 20 in the area declared motorists could not cross until repairs were made. DelDOT contractors were to do the work. Slatcher reported all city streets were reopened and there was no infrastructure damage on public roads. There is more good news from and about the city. Slatcher said there is a business in town looking to expand and there have been inquiries from another "green energy" type business exploring the possibility of locating in Seaford. "We are seeing more people come forward and ask. There has been more interest from the business community recently," she added. Give the Greater Seaford Chamber of Commerce credit for its good work in that regard. Serving Seaford, Blades, Bridgeville and Greenwood, the Chamber originated in 1940 when business people got together to work as a group to formulate plans for orderly growth and development brought in by the DuPont nylon plant. The Chamber was incorporated in 1954 and in 2010 developed a strategic plan and updated the constitution and bylaws. More

than 350 members support the mission of the Chamber: "to support legitimate business in free enterprise and promote the economic health of the area and thereby contribute to the civic, economic and social welfare of the people of our communities.” Much of the Chamber's focus is on “making connections” for its members through such events as after business hours mixers, rise ‘n’ shine breakfast speakers, planning committees and more where members can talk to one another and to their elected representatives in a relaxed atmosphere. In addition to the festival above, the Chamber supports Apple Scrapple Festival, World Championship Punkin Chunkin, the Little League Senior Softball World Series and, with the Seaford Historical Society, the Heritage Weekend Festival. The Chamber’s goal is to offer a high return on investment for the members, said Paula Gunson, executive director. "More than 50 member-to-members discounts are offered; we help with ribbon cutting and grand opening ceremonies; we accept credit

card payments for dues and other fees; we offer an affiliation with the U.S. Chamber of Commerce Federation program that gives discounts to our members; we eBlast and faxBlast services at a nominal fee; we have a presence on FaceBook, Flickr and LinkedIn. The Chamber newsletter is also online as well as available in a pdf format on our website. All members receive a free alphabetical and categorical listing on the Chamber website." Gunson continued, "Part of our funding comes from the Tourism office and is spent on efforts to bring overnight guest to our local hotels." The Greater Seaford Chamber of Commerce holds an annual Fall Dinner and Awards Ceremony, set this year for Oct. 27 at the Seaford Fire Hall. Tickets are $25 and can be reserved by calling the chamber at 629-9173 or by emailing Gunson at admin@ Awards to be presented include the Business Person of the Year, Volunteer of the Year and Customer Service Award.

We’re Making Progress

GREATER SEAFORD CHAMBER OF COMMERCE Come Grow With Us 304A High St., Seaford, DE 19973 Voice 629-9690 Fax 629-0281 Business Report | October 2011


HEALTH REPORT NHS appoints four new board members Nanticoke Health Services announces four new members that will serve on the Board of Directors for Nanticoke Health Services: Donald Hollenbeck, Trina Joyner, Dr. Harry Lehman and Tammy Paxton. Donald Hollenbeck is the majority owner and president of Craig Technologies, Inc., a manufacturer of precision ground plastic balls. In 2006, he and his Donald Hollenbeck partners formed Craig Ball Sales, Inc., a distributorship for metal, glass, and ceramic balls. In 2007, they purchased Flow Smart, Inc., a manufacturer of high purity gaskets and hose, and in Trina Joyner 2009 they purchased Linus Tooling, Inc., a manufacturer of precision molds and dies. All companies are located in the Seaford Industrial Park. They also own a company known as RLDP Holdings, LP, a real estate holding company. Trina Joyner, a licensed real estate sales agent since 2003, is a broker/associate with Coldwell Banker Real Estate in Seaford. She is a certified residential specialist, a certified instructor in At Home with Diversity, and a member of the board of directors of the Sussex County Association of Realtors. Joyner initiated the Diversity Committee for Business Report | October 2011

the association and has served as second and first vice president, currently president-elect (2011). Dr. Harry Lehman, III, MD, FAAP, has been practicing pediDr. Harry Lehman atrics through his private practice in Seaford for over 25 years and has been chair of Nanticoke Memorial Hospital’s Department of Pediatrics for 12 of those years. He has served as presiTammy Paxton dent of Nanticoke Memorial Hospital’s medical staff, president of the Medical Society of Delaware, and is a fellow of the American Academy of Pediatrics. He is a member of the American Medical Association, the Delaware American Academy of Pediatrics Board, the Delaware Lead Advisory Committee, and a member of Sussex Child Health Promotion Coalition. Tammy Paxton is a nursing instructor with Delaware Technical & Community College. She has been a member of the Nurse Educator Examination Test Development Committee and is currently a NLNAC Evaluation Review Panel member. She is also involved with Sigma Theta Tau, Phi Kappa Phi, the American Nurses’ Association, the Delaware Nurses’ Association, and the National League for Nursing.

Hawtof appointed vice president at Beebe Beebe Medical Center announces that Jeffrey E. Hawtof, MD, a local family physician and a member of the Beebe Medical staff, has been appointed vice president of Medical Operations and Informatics. In this capacity, Dr. Hawtof has multiple administrative responsibilities including working with the Quality Assessment Department to improve the quality and safety of patient care; working Dr. Jeffrey Hawtof with the medical center and the medical staff to discuss, design and assist with implementation of alternative delivery systems and processes to ensure the community has access to the most cost-effective options for medical care; and supporting the medical staff in its ongoing evaluation, and credentialing of the medical professionals who are affiliated with Beebe Medical Center.  In addition, and because of his unique background in computers and information systems, Dr. Hawtof will function as the chief medical information officer where he will work with other operational leaders, and the IT Committee/Department to provide physician leadership in advancing clinical information technologies at Beebe Medical Center.  Dr. Hawtof has been a member of the Beebe Medical Staff since 1998. He also has served as medical director for the Cape Henlopen School District, and continues to volunteer his medical services at Cape Henlopen High School’s home football games.

23 Bayhealth-Kent General Hospital earns stroke certification

DENN VISITS NHS - On Sept. 2, Lieutenant Governor Matthew Denn (left) visited with Steven Rose, RN, MSN, CEO and president of Nanticoke Health Services. As Delaware’s lieutenant governor, Denn’s priorities include a focus on public schools in Delaware, expanding the role of mentors and parents in public schools and increasing the number of Delaware children with health insurance. Lieutenant Governor Denn and Rose spoke regarding these topics as well as the overall health and wellness of families in Sussex County and current and future goals for Nanticoke Health Services. “We always welcome visits from our state leadership. They are an important partner, and we rely on their support to help us continue to provide the best possible services and programs for the residents of western Sussex County,” said Rose.

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Bayhealth-Kent General Hospital has earned certification as a Primary Stroke Center. This means that Bayhealth–Kent General Hospital has exceeded the Joint Commission’s standards for stroke care and that stroke patients at Bayhealth are likely Dawn Fowler to have the best chances for recovery. “The Joint Commission awarded a two year Primary Stroke Center certification to Bayhealth after conducting a comprehensive and detailed review. The certification is affirmation of our commitment to the highest standards of care for stroke patients,” said Bayhealth Stroke Care Coordinator Dawn Fowler, MSN, RN, PCCN. According to Fowler, Bayhealth – Kent General Hospital presented data and facilitated the Joint Commission on-site inspection to demonstrate compliance with nationally developed standards for stroke care.

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Business Report | October 2011

24 Ladies Day Golf Committee plans annual tournament The 3rd annual Nanticoke Health Services Ladies Day Golf Tournament was held on Sept. 22 at Heritage Shores in Bridgeville. This year’s planning committee consisted of Arsie Burton, Christina Darby, Jenny Davis, Tina Hill, Janet Hubbard, Sharon Mears, Joanie Phipps, Pat Shannon and Cathy Vansciver. Tournament proceeds benefited an expansion of Nanticoke’s Cardiac Catheterization Lab. The expansion will help ease possible delays emergent cases cause and continue to raise the level of services Nanticoke Health Services provides to the community.  On Friday, Sept. 23, the hospital hosted the 25th annual Open Golf tournament.

Digital mammography offered at Smyrna-Clayton

The 2011 Nanticoke Health Services Ladies Day planning committee from left are Pat Shannon, Janet Hubbard, Jenny Davis, Sharon Mears, Renee’ Morris; (back row) Cathy Vansciver, Lyndon Yearick, Joanie Phipps, Arise Burton. Additional committee members include Christina Darby and Tina Hill.




Business Report | October 2011

A Delaware Certified Women Business Enterprise



For the first time, Bayhealth Medical Center is providing comprehensive digital mammography services at Bayhealth Smyrna-Clayton Medical Services. The new Mammography Services Unit at Bayhealth SmyrnaClayton Medical Services offers digital mammography, both screening and diagnostic, as well as breast ultrasound. With digital mammography, digital images of the patient’s breast are captured and will be reviewed by a certified technologist and interpreted by an ACR accredited radiologist. With digital imaging, your radiologist may magnify a specific area or magnify the entire image. A written report is generated and sent to your physician and the images are stored in a database in case they need to be reviewed in the future. “Our new digital mammography services will help radiologists and other physicians better detect and diagnose disease. By offering these services in our new location, we hope to provide added convenience to patients in the Smyrna-Clayton community,” said Bayhealth Administrative Director of Diagnostic Imaging John Desiderio, FACHE, MBA.


BUSINESS LICENSES Bethany Beach Gallo Realty Inc.; 33292 Coastal Hwy., Unit 1, Bethany Beach; professional servicesreal estate broker Bridgeville Collison, Angela C., Truly’s Natural Products; 10386 Fox Glen Dr., Bridgeville; retailer-various products Culver, Stephen C., Cut Em Up Landscape; 18216 Progress School Rd., Bridgeville; professional and/or personal services Federick, Greg; 105 Elizabeth Cornish Lndg., Bridgeville; retailer-food (except restaurant) Harris, Joshua Noble, Noble Trucking; 21914 Andalusian Ln., Bridgeville; drayperson/mover Rouse, Ethel M., D&M Specialty Lingerie; 12321 Camellia Ln., Bridgeville; retailervarious products Delmar Sai Swami III, LLC, Shayona Pharmacy; 31010 Thorton Blvd., Unit 2, Delmar; retailerchemicals, paints & drugs Dover 5 Star Contracting LLC; 348 Paradee Dr., Dover; contractor-residential Arch Telecom Inc.; 1233 N. Dupont Hwy., Dover; retailer-electrical goods Axcell FNC Co., Inc.; 926 Westview Ter., Dover; professional and/or personal servicesunclassified Bezemek, Clarissa, Clari’s Boutique; 3014 Spruce Ct., Dover; retailer-various products Chris’s Mobile Home Sales; 5 Evans Turn Dr., Dover; motor vehicle dealer Coffee Shop LLC, Governor’s Cafe; 144 Kings Hwy., Dover; retailer-restaurant Copa Graphics & Promotions LLC; 898 Woodcrest Dr., Apt. 2-9, Dover; reconciliation purpose code D & K Habicht; 3909 Leipsic Rd., Dover; professional and/or personal services Damara LLC, Papa John’s; 4000 S. Dupont Hwy., Ste. 103, Dover; retailerrestaurant Dee Jays Construction LLC; 205 President Dr., Dover; contractor-residential Delaware Brick Company; 800 New Burton Rd., Dover; wholesaler-lumber & construction Dunn, Patrick J., Pat Dunn Inc.; 3426 W. Denneys Rd., Dover; professional and/or personal services-unclassified Forrest Avenue, LLC; 5782 Forrest Ave., Dover; commercial lessor G7 Studio Photography by Jenn; 106 Creek Bend Rd., Dover; photographer Gateway Wellness; 903 Shank Rd.,

Business Report | October 2011

Dover; professional and/or personal servicesunclassified Greene, Valerie, Valerie’s Angels; 405 New Castle Ave., Dover; professional and/or personal services-unclassified Kkris Inc.; 784 Walker Rd., Dover; tobacco products retailer Last Tangle Salon and Spa; 76 East Glenwood Ave., Dover; personal servicesbeautician Love & Unity Hair Designs LLC, Salon; 4164 N. Dupont Hwy., Ste. 8, Dover; personal services-beautician Made in Italy Massage; 326 Mayberry Ln., Dover; personal services-health club/spa Mahanandan LLC, Beer Wine Liquor; 67 Jillian Ct., Dover; retailer-alcoholic beverages Miller, Jesse H., LLC; 434 Lynnbury Woods Rd., Dover; contractor-residential Nechay, Wesley R., Does It All; 584 Persimmon Tree Ln., Dover; personal services-general repairperson O’Reilly, Dawn V.; 175 Holmes St., Dover; professional and/or personal services-unclassified Obstinate Skateboards, OBS Skate; 107 N. Skate St., Dover; wholesaler-any products Okonkwo, Anthony, Chieftains International; 1103 S. Dupont Hwy., Dover; motor vehicle dealer Orijinal Stores Corp.; 205 Bush Dr., Dover; retailer-dry goods & apparel Osvaldo Burgos Rivera, Wyse Contractor; 151 Roosevelt Ave., Trlr. D4, Dover; transportation agent Passmore, Belinda, True Heart Tattoos; 62 Holly Oak Ln., Ste. 2, Dover; professional and/or personal services-unclassified Premier Physical Therapy II; 97 Commerce Way, Ste. 101, Dover; professional services-physical therapist Raju & Royal Technology, Ibid-Iwin; 1300 S. Farmview Dr., Apt. N19, Dover; retailervarious products Select Auto Sales LLC, Battery Warehouse & Auto Repair; 324 Martin St., Dover; retailer-various products Stevens, Caleb G., Sealguard; 2878 Pearsons Corner Rd., Dover; personal services-general repairperson Terrapin Metals Recycling LLC; 116 N. West St., Dover; personal services-salvage yard operator Top Flight Flagging LLC; 55 Huntly Cir., Dover; professional and/or personal servicesunclassified Trinity 3 Family Outreach; 108 Spruance Rd., Dover; professional and/or personal services Wilson, Lisa, 1099; 905 Kenton Rd., Dover; professional and/or personal services

Wilson, Terence T., First State Medical Transport; 444 Northdown Dr., Dover; taxicab/ bus operator Georgetown Brown, Sara D; 18830 Gravel Hill Rd., Georgetown; professional and/or personal services-unclassified Damascus Rd. LLC; 18155 Deer Forest Rd., Georgetown; contractor-residential Leisure Dispose All Inc.; 20223 Hardscrabble Rd., Georgetown; reconciliation purpose code P&T Enterprises LLC; 517 S. Bedford St., Georgetown; retailer-restaurant Roman Jose, J&J Auto Glass & Mechanic; 23129 Lewes Georgetown Hwy., Georgetown; personal service-motor vehicle service Sekuler, Gary, Real World Solutions Marketing; 205 N. Margaret St., Georgetown; professional and/or personal services-unclassified Townsend, Wallace Jr., All Hallow’s Revenge; 22518 Lewes Georgetown Hwy., Georgetown; professional and/or personal services Greenwood Briggs, Charles B., Atlantic Construction Svcs. LLC; 14056 Staytonville Rd., Greenwood; contractor-residential Harrington Blankenship, Fred A., Fab Water Systems; 121 Cams Fortune Way, Harrington; personal services-general repairperson D&R Utility Construction LLC; 3349 Woodyard Rd., Harrington; contractor-residential Geiser, Bethany, Geiser PTA; 466 Hogtown Rd., Harrington; professional services-physical therapist O’Donnell, Cora, Cora’s Speech-Language Services; 344 Gallo Rd., Harrington; professional and/or personal services Rudy’s Family Restaurant Diner; 17064 S. Dupont Hwy., Harrington; retailer-restaurant Laurel Awan, Jawad, 4Bidden Zone; Rt. 13 Market, 11290 Trussum Pond Rd., Laurel; retailer-various products Barrall Interiors, Karen Barrall Sales and Design; 7026 Shell Bridge Rd., Laurel; sales representative Fields, Ferris E., Jireh Taxi & Med Transportation; 104 Short Ave., Laurel; professional and/or personal services-unclassified; taxicab/bus operator Stuart, Marlene; 10999 E. 4th St., Laurel; professional and/or personal services-unclassified


Tangles and Knots; 305 S. Poplar St., Laurel; personal services-beautician Lewes Beach Waves, A Family Salon LLC; Unit #1, Village of Five Points, 17252 N. Village Main Blvd., Lewes; personal services-beautician First Solution Commercial Cleaning; 32789 Ocean Reach Dr., Lewes; professional and/or personal services Iivi Music; 16192 Coastal Hwy., Lewes; retailer-catalogue & mail order house JT Sweitzer Landscaping LLC; 31075 Beaver Cir., Lewes; professional and/or personal services-unclassified Knoedler, Mark, Mark Knoedler LLC; 34585 Pack Ln., Lewes; contractor-residential No Place Like Home LLC; 16698 Kings Hwy., Ste. C2, Lewes; professional and/or personal services-unclassified Poynton-Marsh, Michele L., PoyntonMarsh Speech Services; 19812 Shirling Ln., Lewes; professional and/or personal services Rezac, Mary M., Marcey Rezac LCSW; 30844 Ridge Ct., Lewes; professional services-counselor Milford Bailey Jr., Wayne L., Bailey’s Property Management LLC; 507 N. Washington St., Milford; contractor-residential Berry, Susan L.; 16989 Turtle Hl., Milford; professional and/or personal services First Steps Preschool-Milford; 104 McCoy St., Milford; professional and/or personal services Fleming, Rebecca L., Delta Informatix; 609 N. Washington St., Milford; professional and/ or personal services-unclassified Hertrich Collision Center of Milford; 1449 Bay Rd., Milford; retailer-various products, personal service-motor vehicle service Leloli Cafe; 1053 N. Walnut St., Milford; retailer-food (except restaurant) Lucinda E. McBroom; 189 Jenkins Pond Rd., Milford; professional and/or personal services Salon PS Maryland LLC; 500 S. Dupont Blvd., Milford; personal services-beautician Spells, Talitha C., Maid-4-You; 7082 Shawnee Rd., Milford; professional and/or personal services Millsboro Arnold, Cheryl L., Be-Dazzled By Cheryl; 23383 Arnold Ln., Millsboro; retailer-various products Hassett, William Steven, Hassett Homes; 19050 Jackstone Way, Millsboro; professional and/or personal services-unclassified Kiser, Debra, Home Escentials; 279 W. State St., Millsboro; retailer-transient Munn, James, JM Paving & Sealcoating; 26596 Brockton Pass, Millsboro; contractorresidential Radhe Inc.; 28544 Dupont Blvd., Unit 12, Millsboro; tobacco products retailer Touch of Personality LLC; 32351

Cowhouse Branch Rd., Millsboro; retailervarious products Whitetail Taxidermy; 32369 Long Neck Rd., Unit 15, Millsboro; retailer-various products Wingate, Desmond D., Wingate Greenfield; 25837 Lingo Dr., Millsboro; professional and/or personal services Zoe Construction LLC; 12 Colonial Est., Millsboro; contractor-residential Seaford 3 Charms Bakery Inc.; 718 E. Ivy Dr., Seaford; wholesaler-food processor Accessories 4 You; 27222 Johnson Rd., Seaford; retailer-dry goods & apparel Allen Harim Farms LLC; 126 N. Shipley St., Seaford; wholesaler-commercial feed dealer/wholesaler-food processor Bell, Daniel, Scllabration Auctions; 8595 Hearns Pond Rd., Seaford; auctioneer-residential Bozman, Jeffona, Gifted Hands by Jeffona; 38 S. Market St., Seaford; personal servicesbeautician Dukes, Timothy J., Dukes Electric; 610 Hickory Ln., Seaford; contractor-residential Millman, Kristen R., Furry Tales; 406 Sussex Ave., Seaford; professional and/or personal services Ojo, Brittany T.; 11622 Kime Cir., Seaford;

professional and/or personal services-unclassified Smyrna Achievement Group Inc.; 665 S. Carter Rd., Unit 2, Smyrna; professional and/or personal services Celebrity Gowns; 32 W. Commerce St., Smyrna; retailer-dry goods & apparel Evans, Deshaun, Simply Nutrition; 3129 Brenford Rd., Apt. A., Smyrna; reconciliation purpose code From the Ground Up Construction, David A. Vanhekle Sr.; 80 Holly Hill Dr., Smyrna; contractor-residential Karn Enterprise LLC, Sunshine Liquors; 3592 S. Dupont Blvd., Smyrna; tobacco products retailer/retailer-alcoholic beverages New Beginnings 777 LLC; 37 Malvern Ln., Apt. 14, Smyrna; reconciliation purpose code Simar Fuel Inc., Gas N Go; 126 S. Dupont Blvd., Smryna; tobacco products retailer Steller’s Inc.; 1121 Walker School Rd., Smyrna; personal services-general repairperson Tutortrax LLC, Tutortrax; 433 Fletcher Dr., Smyrna; professional and/or personal services Wise, Michael K., Wise International Imports; 302 Arctic Ln., Smyrna; retailervarious products

H ave You B een D en ied SocialSecu rity or Veteran s’D isability B en efits?

W e C an H elp!

L aw O ffices ofK aren Y.V ick s,L L C 500 W .Loock erm an Street,Su ite #102

D O V E R 674-1100 Toll Free


e-m ail:k vick s@ vick slaw .com

Mon.-Sat. 9 am - 9 pm • Sunday 10 am - 5 pm

Concord Pet Food & Supplies Concord Pike Shoppes of Red Mill Peoples Plaza Hockessin Suburban Plaza Shoppes of Graylyn Chestnut Run

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Middletown Crossing Community Plaza Aston, PA Edgehill s/c, Dover West Chester, PA Rehoboth Fox Run

302-376-1616 302-324-0502 610-364-1100 302-672-9494 610-701-9111 302-226-2300 302-838-4300

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410-398-5554 302-424-8373 610-869-8838 610-399-0124 302-653-1515 302-628-1001 856-467-0022

Business Report | October 2011


BUSINESS DIRECTORY ADVERTISING Morning Star Business Report Bryant Richardson 302-629-9788 302-629-9243 fax 951 Norman Eskridge Hwy. P.O. Box 1000 Seaford, DE 19973 ARCHITECTS & ENGINEERS George, Miles & Buhr, LLC Michelle Everngam 302-628-1421 302-628-8350 fax 400 High St. Seaford, DE 19973 George, Miles & Buhr, LLC Michelle Everngam 410-742-3115 410-548-5790 fax 206 W. Main St. Salisbury, MD 21801 CHAMBER OF COMMERCE Central Delaware Chamber of Commerce Gina Aurora 302-734-7513 302-678-0189 fax 435 N. DuPont Hwy. Dover, DE 19901

Business Report | October 2011

Georgetown Chamber of Commerce Karen Duffield 302-856-1544 302-856-1577 fax 140 Layton Ave., P.O. Box 1 Georgetown, DE 19947 Lewes Chamber of Commerce Betsy Reamer 302-645-8073 Toll Free 877-465-3937 302-645-8412 fax 120 Kings Hwy., P.O. Box 1 Lewes, DE 19958 Greater Millsboro Chamber of Commerce Amy Simmons 302-934-6777 302-934-6065 fax P.O. Box 187 Millsboro, DE 19966 Milton Chamber of Commerce Georgia Dalzell 302-684-1101 707 Chestnut St., P.O. Box 61 Milton, DE 19968 Rehoboth-Dewey Chamber of Commerce and Visitor Center Carol Everhart 302-227-6446 800-441-1329 ext. 13 302-227-8351 fax 501 Rehoboth Ave. Rehoboth Beach, DE 19971

Greater Seaford Chamber of Commerce Paula Gunson 302-629-9690 302-629-0281 fax 304 A High St. Seaford, DE 19973 EDUCATION Delaware Technical Community College Corporate & Community Programs Dr. Michael Owens, Director 302-855-1665 302-858-5456 fax Jason Technology Center Owens Campus Rt. 18, Seashore Hwy. Georgetown, DE 19947 University of Delaware Professional & Continuing Studies Tara Kee 866-820-0238 302-831-3292 fax Carter Partnership Center Del Tech - Owens Campus Georgetown, DE 19947 ENVIRONMENTAL Delaware Solid Waste Authority Mike Parkowski 302-739-5361 302-739-4287 fax 1128 S. Bradford St., P.O. Box 455 Dover, DE 19903

29 ENVIRONMENTAL CONSULTING Envirotech Environmental Consulting, Inc. Todd Fritchman 302-645-6491 16394 Samuel Paynter Blvd. Suite 203 Milton, DE 19968 EMPLOYMENT Essential Staffing Inc. Best Temps of Dover Patsy Ware 302-674-4357 302-674-4878 fax 385 W. North St., Suite A Dover, DE 19904 FINANCIAL Bank of Delmarva Scott Rukowicz 302-875-5901 302-875-1766 fax 200 East Market St. Laurel, DE 19956 County Bank 9 Sussex County Locations County Bank Rehoboth Beach Branch 302-226-9800 302-226-3182 fax 19927 Shuttle Rd. Rehoboth Beach, DE 19971 County Bank Long Neck Branch 302-947-7300 302-947-7303 fax 25933 School Lane Millsboro, DE 19966 County Bank Milford Branch 302-424-2500 302-424-2265 fax 100 East Masten Circle Milford, DE 19963 County Bank Seaford Branch 302-628-4400 302-628-4405 fax 632 West Stein Highway Seaford, DE 19973

County Bank Millville Branch 302-537-0900 302-537-0905 fax 10 Old Mill Rd. Millville, DE 19967 County Bank Georgetown Branch 302-855-2000 302-855-2005 fax 13 N. Bedford St. Georgetown, DE 19947 County Bank Laurel Branch 302-877-5000 302-877-5005 fax 1122 S. Central Ave. Laurel, DE 19956 County Bank Lewes Branch 302-645-8880 302-645-0888 fax 1609 Savannah Rd. Village of Five Points Lewes, DE 19958 County Bank Milton Branch 302-684-2300 302-684-2305 fax 140 Broadkill Rd. Milton, DE 19968 Del One 7 Statewide Locations Amy Resh 302-672-1448 302-739-1790 fax 270 Beiser Blvd. Dover, DE 19904 Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 ext. 120 302-856-2539 fax P.O. Box 800 Georgetown, DE 19947

Seaford Federal Credit Union Seaford Branch Mary Adams 302-629-7852 302-629-9125 fax Seaford Professional Center Rt. 13 South Seaford DE 19973 Seaford Federal Credit Union Dagsboro Branch Veronica Nhan-Nock 302-934-1774 302-297-0016 fax 30650 Dupont Hwy. Dagsboro, DE 19939 Sussex County Federal Credit Union Debbie Jewell 302-629-0100 302-629-0966 fax 1941 Bridgeville Hwy. Seaford, DE 19973 FUNERAL SERVICES Watson Yates Funeral Home Gary Yates 302-629-8561 302-629-7961 fax Front & King St. Seaford, DE 19973 GRAPHIC/WEBSITE DESIGN Dean Design Marketing Group Jane E. Dean 302-674-5007 877-407-9800 717-898-9570 fax 13 Water St. Lincoln, DE 19960 Health Heritage At Milford Assisted Living Community Genesis HealthCare Cheryl Stover 302-422-8700 302-422-8744 fax 500 South DuPont Blvd. Milford, DE 19963

Business Report | October 2011

30 Nanticoke Health Services Sharon Harrington 302-629-6611 302-629-3211 fax 801 Middleford Rd. Seaford, DE 19973 Bayhealth Medical Center Milford Memorial Hospital Ellen Shockley 302-430-5034 302-430-5946 fax 21 W. Clarke Ave. Milford, DE 19963 INSURANCE Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-536-6257 fax 500 W. Stein Highway Seaford, DE 19973 INTERNET SERVICE & WEB PAGE DESIGN Delmarva Digital Tim Smith 302-875-7700 302-875-8288 fax 220 Laureltowne Laurel, DE 19956 LEGAL Sergovic & Carmean PA Attorneys At Law John A. Sergovic, Jr. Shannon D. Carmean Leslie Case DiPietro 302-855-1260 302-855-1270 fax 142 E. Market St. PO Box 751 Georgetown, DE 19947 Law Offices of Karen Y. Vicks, LLC 302-674-1100 888-598-8890 500 W. Loockerman Street, Suite 102 Dover, DE 19904 Business Report | October 2011



Lifestar Ambulance Mike Parker 800-572-9838 410-546-0809 410-860-5260 fax 1024 S. Tower Dr. Salisbury, MD 21804

Coldwell Banker Commercial Resort Realty 302-227-5000 302-227-5008 fax 20814 Coastal Hwy. Rehoboth Beach, DE 19971

MORTGAGES The Mortgage Market of Delaware JoAnn Moore 302-855-1306 office 302-236-1229 cell 302-855-1308 fax P.O. Box 204 Georgetown, DE 19947 OFFICE FURNITURE AMI Business Interiors Tom Woodstock 800-830-0801 302-226-0801 302-226-0302 fax 123 Glade Circle West Rehoboth, DE 19971 PAYROLL SERVICE Payroll Professionals Jessica Amaty 302-645-5700 302-645-0395 1636-D Savannah Rd. Lewes, DE 19958 PORTRAITS Portraits In The Sand Dave Koster 302-226-9226 302-226-8424 fax 110 White Oak Rd. Rehoboth Beach, DE 19971

Long & Foster Real Estate, Inc. Tracey Espada 302-227-2541 800-462-3224 302-227-8165 fax 37156 Rehoboth Ave. Rehoboth Beach, DE 19971 Coldwell Banker Resort Realty Skip Faust 302-227-5000 office 302-745-8764 cell 302-227-3804 fax 20184 Coastal Hwy. Rehoboth Beach, DE 19971 TATTOO STUDIO Ancient Art Tattoo Studio, Inc. Peggi Hurley 302-644-1864 34410 Tenley Ct. #1 Lewes, DE 19958 TRANSPORTATION Pyramid Transport 302-337-2210 800-754-7775 18119 Sussex Highway Unit 2 Bridgeville, DE 19933 UTILITIES Artesian Water Company Stuart Lindner 302-453-6900 302-645-7751 800-332-5114 302-453-6957 fax 664 Churchmans Rd. Newark, DE 19702 14701 Coastal Highway Milton, DE 19968

“With Kim’s help, my employees have the same quality health plan I have for my family.” – Gary Owner of Henry’s Car Care, Small Group plan member Small businesses have learned how well the Small Group plans from Blue Cross Blue Shield of Delaware work for them. Gary found a variety of plans with coverage, deductible and copay options. This allowed him to design a plan to fit the health care needs of his five employees — and the budget needs of his business. Now they have the peace of mind that comes from carrying the widely accepted Blue Cross and Blue Shield card, as well as access to the largest health care provider network in Delaware. To hear the rest of Gary’s story, visit To learn more about how we can work with your business, regardless of its size, call 800.572.4400 or speak with your broker.

Blue Cross Blue Shield of Delaware is an independent licensee of the Blue Cross and Blue Shield Association. ©2011 Blue Cross Blue Shield of Delaware

Business Report | October 2011 BCBSDE-24981 SmallGroup_MornStarBR_8x1050_f.indd 1

4/4/11 10:54 AM

Morning Star Business Report  

October 2011 edition - Morning Star Business Report is published by Morning Star Publications, publishers of the Seaford Star, Laurel Star,...

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