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Morning Star

Business Report MAY 2009

Local Golf Courses are about to make you

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Business Report | May 2009


From that first dollar forward, cash flow isn’t just an important thing to small business. It’s everything.

Business Report | May 2009


[contents] 08


CHAMBER NEWS Updates on events local grand openings COMMUNICATIONS PATRICIA RIVERA explains why “Return on Content” is the new catchword in marketing








JAMES DIEHL discovers Brightfields FINANCIAL

JOHN FAY discusses the economic stimulus bill



Summer events, new programs and more


TECHNOLOGY How new technology is helping businesses run more efficiently BY CAROL KINSLEY



Local golf courses are offering substantial deals to entice new members BY ANNETTE SILVA


INVESTING JOY SLABAUGH addresses the advantages of “alternative investments”


MARKETING JAYLA BOIRE explains how your business can benefit from social media marketing


15 Business Report | May 2009







your with

options in life

beebe school of nursing

The best in nursing education at Delaware’s only hospital-based nursing school. Beebe School of Nursing is the only hospital-based nursing school in Delaware—which means our nursing students have access to the most comprehensive, up-to-date clinicalbased education setting possible. This optimal hands-on clinical experience also means students are better prepared for national licensure exams (NCLEX) and the rewarding career of nursing.

The choice is yours! At Beebe School of Nursing you can choose from a two-year daytime program or a three-year evening/weekend program. Students can even apply for a Beebe Medical Center scholarship.

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For more information call Beebe School of Nursing at 302-645-3251 or visit us at

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Business Report | May 2009


from the editor Technology and Noble Truths reduced


his month we are focussing on something very near and dear to my heart, technology. I am always looking for new technologies that can help our business run smoother and faster. Even though technology can help our businesses by streamlining processes, keeping us in close contact with our customers or giving us instant access to important data, it is important to keep in mind that technology is only a tool. I know that I can get caught up in the idea that technology is the solution to every problem that arises in business. I often say that if we just had that new software, this problem would not come up. This desire for technology to be the solution to our problems, inevitably leads to disappointment. Although I am far from an expert in world religions, I think I am correct in saying that part of the central theme in the philosophy of Buddhism is that the cause of suffering is desire and I can see where this makes sense in regards to technology. If we desire for technology to solve our problems, we are in for some suffering.

New software may have many features that will increase your productivity, but until you learn the software and understand how it works, you may spend 10 minutes on a task you could have completed in 30 seconds using the old software. Having your company’s information stored in a database and being able to access detailed reports on how your company is performing is great. But this information won’t bring in any additional revenue on its own. You have to know how to use that information to make wise decisions on the direction your business should be heading. In other words, QuickBooks won’t make you an accountant any more than Photoshop will make you a photographer. If we think of technology as a tool we can use to improve the speed and efficiency of the work that we do and stop expecting technology to solve all of our problems, we can eliminate a lot of future frustration and suffering. I hope you enjoy the features this month and please keep emailing us your suggestions.

Daniel Richardson [NEXT ISSUE]

Business Report Vol . 12 No. 9 PUBLISHER

Bryant Richardson A d m i n is t rat i o n

Carol Richardson E D I TO R ial d ire c t o r

Daniel Richardson ar t Dire c t o r

Cassie Richardson COM P O S I T I ON

Elaine Schneider Tina Reaser Rita Brex SALES

Laura Rogers Doris Shenton Emily Rantz Pat Murphy Rick Cullen Brandon Miller C I R C U L AT I ON

Karen Cherrix CONTA CT

Morning Star Publications 302-629-9788 P.O. Box 1000 Seaford, DE 19973 Focusing on the ambition and innovation that makes Delaware businesses unique.

| Business at the Beach | Summer calendar for Delaware’s Farmer’s Markets | Hidden Treasure: Dolce in Milford

Business Report | May 2009

Please recycle this magazine

7 MHDC receives Energy Star Award Delaware’s largest non-profit builder of affordable housing for lower income families has received a federal award for its construction of energy efficient homes in Lincoln and a senior rental community in Felton during 2008. The award to MHDC (formerly Milford Housing Development Corp.) of Milford, was the only one made to an organization in Delaware during the 2009 Energy Star competition, and one of three given in the mid-Atlantic region. The award was presented by the U.S. Departments of Housing & Urban Development (HUD) and the U.S. Environmental Protection Agency (EPA). This summer, MHDC will complete its 100th “self-help” home for Delaware families. Since 2006, each home produced by MHDC has earned the Energy Star seal of approval. According to David Moore, MHDC president and CEO, the use of Energy Star rated appliances and building guidelines saves each MHDC homeowner an average of $500 every year in utility costs. Brian Ng, award coordinator for the Energy Star program, said that “the work of MHDC exemplifies invaluable commitment and dedication to the Energy Star program by providing energy efficient, affordable housing to an underserved population.” Ng said that this is particularly important because “many lower income households spend a disproportionate amount of income on utility costs.” The MHDC award was one of only 16 regional awards presented nationwide to both for-profit and non-profit recipients. The Energy Star program was created in 1992 as a voluntary labeling effort to identify and promote energy-efficient products to reduce greenhouse gas emissions. MHDC currently has more than a dozen affordable housing projects at various stages of development, representing enough homes and units to serve 1,000 more lower Delaware residents over the coming several years. Projects under construction include Manchester Manor in Laurel (10 homes), Cedar Creek Landing in Lincoln (five homes), Harmony Hill in Camden (31 homes) and a partnership with Delaware State University at Coverdale Crossroads (three homes). launches online community SBA’s Business Gateway Program has announced the launch of a new web initiative - the first government-sponsored online community built specifically for small businesses, The objective of the community supports the White House’s mission to create a transparent and connected democracy, and aims to provide small business owners, bloggers and

the government with a place to share information about running a successful business. The site also provides an opportunity for small businesses to provide direct input and voice the ways government and the online community can better serve them. Over the next few months, the community will expand to include additional features and resources that address specific user interests and provide access to the wider pool of government and partner resources available to small business owners.

In today’s economic climate, the choices of investments you make are more important than ever. And with skyrocketing prices of natural gas, propane and fuel oil, many investors have found that a WaterFurnace geothermal comfort system is a smart choice. Geothermal heating and cooling systems tap into the clean, renewable energy found in your own backyard to provide savings of up to 70% in energy costs. A&A Air Services has provided geothermal comfort systems since 1987. Since our humble beginnings, we have become among the top five largest WaterFurnace dealers in America. Call us today for a free energy analysis and to learn how you can benefit with a new WaterFurnace geothermal comfort system. It’s money in the bank.

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Business Report | May 2009

chamber news



Bethany-Fenwick Delmar Georgetown Laurel Lewes Milford Millsboro Milton Rehoboth-Dewey Seaford Central Delaware Delaware State


Key contact




539-2100 Andy Cripps 846-3336 Diane Buckley 856-1544 Karen Duffield 875-9319 Joyce Ramsey 645-8073 Betsy Reamer 422-3344 Jo Schmeiser 934-6777 Fran Bruce 684-1101 Georgia Dalzell 227-2233 Carol Everhart 629-9690 Paula Gunson 734-7513 Judy Diogo 655-7221 Bill Stephano

$205 $60 $150 $125 $195 $165 $150 $125 $195 $125 $200 $299

825 76 460 125 432 250 260 96 1303 340 868 2800

539-9434 856-1577 875-4660 645-8412 422-7503 934-6065 227-8351 629-0281 678-0189 654-0691

* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1 - 5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.

Chamber Events Online registration available

5/15 Small Business Alliance Webinar: How to Hold People Accountable The Delaware State Chamber of Commerce has organized a series of 5 webinars on hot topics related to e-Marketing that will provide you with the tools and techniques to grow your business in this ever-changing online world. This series will connect the dots from digital insights to marketing ROI and is a must for anyone with (or wants) a web presence. Each program runs 60 minutes plus live Q & A. What You Will Learn: Follow this advice and experience immediate and postitive impact on your website. These techniques are not “theories,” but developed through testing in controlled environments and proven over time. This webinar covers internal use of the “no follow” tag, how Google treats links on a given web page, and Google Local optimization. This is the best ROI ever. Who Should Attend? Business owners, marketing personnel, web developers ready to make positive Business Report | May 2009

changes to their website. About the Presenter: Search Optimizer Extraordinaire, Miguel Salcido is the VP of Operations at eVisibility, Inc., an Internet Marketing Agency with clients like McDonalds, Cisco Systems and 24 Hour Fitness. He is responsible for the continual development of SEO and all other products at eVisibility. He routinely speaks at various industry trade shows and has been published in popular industry trade magazines. His experience working with start-ups to Fortune 100 firms has given him a keen understanding and kept him on the leading edge of the overall search space. Members: $69.00, Non-Members: $89.00. Upon registration, you will be directed to the ConferTel registration page.

6/15 Small Business Alliance Webinar: How To Increase Your Sales, Fast The Delaware State Chamber of Commerce has organized a series of webinars viewable directly from your home or office computer. Gather your colleagues around the conference room and watch for a cost effective training mechanism. Each program runs 60 minutes plus live Q & A. Yes times are tough. But there are very specific, easy, quick, no-cost things you can do to get new, profitable customers. What You Will Learn: - 8 ways to get new customers. - Why you do not have to spend money to get new business.

- How to turn every employee and customer into a “sales” person. - How to get other people to willingly help you grow your business. - Four things you must stop doing now that are preventing you from finding new customers. - Six things you must start doing to get new business. What Are The Payoffs? You discover how to add to your business profits by 10-20% with little time, money or risk. Who Should Attend? Every business person who wants to grow their business quickly. If you miss this presentation, it will be recorded for later playback at your convenience. Cancellations made prior to 14 days of the Webinar will be eligible for a 75% refund. Cancellations within 14 days are not eligible for refund. If you have any questions about billing or refunds, please email or call 866-930-4500.

AHA president speaks at chamber luncheon

Dr. Timothy J. Gardner, American Heart Association president and nationally recognized heart surgeon, spoke to a group of business and community leaders about what makes a great leader on April 9 at the Sheraton Suites in Wilmington. Under Gardner’s leadership in 2008, Christiana Care’s Center for Heart & Vascular Health completed 764 open-heart cases, 4,727 cardiac catheterization procedures, more than 58,628 diagnostic and interventional procedures and more than

9 Ribbon Cutting

Clear Space Productions announces the grand opening of the Encore Thrift Shop located at 17689 Coastal Highway in Lewes. A Ribbon Cutting Ceremony, sponsored by the Rehoboth Beach-Dewey Beach Chamber of Commerce, took place on Friday, March 13. The Encore Thrift Shop, which is managed by Eric and Joan Wallen along with Sarah Rhoads, benefits Clear Space Productions and scholarship funding for the Theatre Arts Academy at Cape Henlopen High School. The shop is open Tuesday through Thursday from 10 a.m. to 4 p.m. and Friday and Saturday from 10 a.m. to 6 p.m. For more information about volunteering and making donations, contact Joan at 302-645-1676.

17,500 cardiac rehabilitation monitored visits. The Delaware State Chamber of Commerce’s Leadership Series offers Delaware businesspeople the opportunity to meet and learn from prominent leaders in business, politics and the community.

Bethany-Fenwick Chamber launches Selbyville Business Council meetings

The Bethany-Fenwick Area Chamber of Commerce has launched a new program - Selbyville Business Council meetings to improve service to its members in the Town of Selbyville. The first meeting of the chamber’s Selbyville Business Council was held on Tuesday, April 28, at Doyle’s Restaurant in Selbyville. Meetings will be held quarterly at member businesses in Selbyville. The Selbyville Business Council is designed to ensure that the needs and interests of the local businesses are being heard by the chamber’s board of directors. There will be representatives from the chamber’s board and staff at the meetings, and busi-

ness people are encouraged to discuss the issues that affect them, and how the chamber can better serve its members. Chamber members will receive future meeting notices. The Bethany-Fenwick Area Chamber of Commerce merged with the Selbyville Chamber in 2003. Today there are about 75 businesses in Selbyville that are members of the chamber. Executive Director Andrew Cripps

says, “Although the Chamber organizes the annual Selbyville Christmas Parade and works hard to promote its businesses there, we feel we can do a better job of serving our members in Selbyville. But we need their help. The Business Council meetings will help us keep in touch with our members in Selbyville and stay aware of the issues affecting them.”


Visit us on the web at: 460 Members & Growing!

May 6 - 1st Wed., Georgetown Economic Development Meeting - 12 noon, Train Station; lunch provided May 6 - 1st Wed., Georgetown Chamber Board of Directors Meeting - 4 p.m., Train Station May 13 - 2nd Wed., Chamber Informational Breakfast Meeting 7:30 a.m., The Brick Hotel on the Circle, Georgetown Town Manager Gene Dvornick as Guest Speaker - $8 per person at the door. RSVP by Tues, May 12. Bring your business card and you may win a FREE Chamber service! May 20 - 3rd Wed., Chamber Mixer - 4:30-6:30 p.m., Edward Jones Investments, 505 West Market Street, Georgetown May 27 - 4th Wed., Chamber Informational Lunch Meeting - 12 noon - Location: Carter Partnership Bldg. Del TechDirector Southern Delaware Tourism, Scott Thomas is Guest Speaker. $10 per person at the door. RSVP by Tues., May 26. Bring your business card and you may win a FREE Chamber service! Located in the Georgetown Train Station | Mon. - Fri. 8 a.m. to 4 p.m. | 140 Layton Ave. PO Box 1, Georgetown, DE 19947 | 302-856-1544 | fax: 302-856-1577

Business Report | May 2009

10 Ribbon Cutting

Bethany-Fenwick Area Chamber of Commerce ambassadors helped celebrate the opening of a new business, Clare’s Keepsake and Scrapbook Cove, with a ribbon cutting ceremony on March 6. The new shop, owned by Clare Joneckis, is located at 123 Garfield Parkway in Bethany Beach and features scrapbooking supplies, rubber stamps and beach themed items for the home and office. From left are Tammy Mitchell; Barbara Howard; owner Clare Joneckis; Sue Maxwell; Sue Nilsson; Diane Koch; Jamie Idzi; Marilyn Panagopoulos; Betty Yearsley; Angie Hedler; and Dianne DeForest.

Ribbon Cutting

The Bethany-Fenwick Area Chamber of Commerce joined with the Rehoboth Beach-Dewey Beach Chamber recently to celebrate the grand opening under new ownership of Made Ya Look Salon and Spa. Co-owners Donna Serafini and Laura Meredith welcomed ambassadors from both chambers for a ribbon cutting at the business which is located at 20831 Coastal Highway in Rehoboth Beach. From left are Donna Serafini (with scissors); Andrew Cripps, executive director of the Bethany-Fenwick Area Chamber; Matt Turlinski; Anne Marie Kemp; Andrew Stump; Kathy Pettyjohn; Dianne DeForest; Rose Heppard; Heidi Sweringen; Heather Hickman; Steve Taylor; Melissa Massey; Connie Todd; Dena Fields; Bobbi Engel; Brenda Gibbons; Bridgette Mayer; and Laura Meredith (with scissors). Business Report | May 2009

11 Ribbon Cutting

The Georgetown Chamber of Commerce recently held a ribbon cutting for the Fellowship Health Resource Center (FHRC). In the back row from left are Joseph Dziobek, CEO; Richard Graziano, SE director of operations; Cheryl Loftland, LCSW; Denise Miller; and Kenneth Betts, LPCMH. In the front row are Karen Duffield, Georgetown Chamber of Commerce president; Pam Daisey, DE regional director; Teri Ysaguirre, clinical director; Rosemary Basher, CADC; and Cherie Butler. For more information, visit

Business Report | May 2009



Why ‘ROC’ is the new ‘ROI’ By Patricia rivera

When it comes to marketing, the rules of even decade ago are no longer relevant. The Internet revolutionized the way companies market themselves – or, at least, the way they should market themselves. From engaging prospects to measuring a return on investment, the old advertising rules simply do not apply. Instead of just buying ads, companies must now develop messages that people want to receive—and, more importantly, that they will share with their friends and family. Sit down, try to walk in the shoes of your target audience and ask yourself, “What information can I provide to turn a prospective customer into a more intelligent consumer, one who will understand the benefits of the products or services that I offer?” As marketing guru and bestselling author David Meerman Scott reminds us, if we’re more fixated on measuring results than developing the ideas and the messages that will convert a lead into new business, then we must get with the times. Today, we must “think in terms of spreading ideas, not generating leads,” according to Meerman Scott. The catchword nowadays is “return on content” and not “return on investment”. What business owner doesn’t want tangible leads? For any entrepreneur, particularly in a recession, the bottom line is still the bottom line. But like that Iowa corn farmer in

the movies who built a baseball field because a voice told him, “If you build it, they will come,” business owners must believe in the essence of what they’re offering. “Take a chance,” writes Meerman Scott in his e-book Lose Control of Your Marketing! Why marketing ROI measures lead to failure. “Make the assumption that if millions of people are sharing your ideas (that’s a number you can measure), then some percentage of them will buy your products.” Try innovative approaches in mediums that you’ve never used before – mediums that make it a little tougher to calculate that ROI. Share your ideas and develop a dialogue with your prospects in both simple and complex ways. Develop articles or tips for your Web site, shoot a short video for YouTube, placed informative press release on online news wires, develop a podcast, start a blog. If you can’t do it alone, enlist the support of qualified professionals. Rob Lisle, founder of Greenwood-based Insight Homes, recently took a chance and bought airtime on WGMD, an FM radio station. He’d placed radio spots in the past but never sat down to chat with listeners. His goal was not only promote his company, but also to discuss the need of building energyefficient homes. He stands apart from the competition by building homes with healthy and clean indoor air quality that meet the




1004 W. Stein Hwy. Nylon Capital Shopping Ctr., Seaford, DE

320 W. DuPont Hwy., Ste. 2 Millsboro, DE 19966

Donald L. Short, Owner/Sales Business Report | May 2009

requirements set by the American Lung Association Health House Program. “We knew that if we didn’t start a conversation, no one was going to do it,” he says. So for about an hour every Thursday afternoon answer questions from callers about the benefits of green fiber carpeting, low VOC paints and other characteristics of green construction. About 100 days into the campaign, the approach won him the confidence of consumers who had heard him and later called his company for sales information. However, because of the longer sales cycles for homes, Lisle is still struggling with an ROI. What he does know is that he’s created a buzz. “Without a doubt, we’ve gotten people talking and thinking about us. They want to know more,” Lisle says. Meerman Scott says you can determine if an approach is working by asking: How many people are getting exposed to my ideas? How many people are downloading my stuff? How often are bloggers writing about me and my ideas? Where am I appearing in search results for important phrases? How many people are reaching out to me and asking questions or opening a dialogue about my offerings? To really get people talking, you also need to trust your employees and customers. If they like your message, they’ll find interesting ways to promote it within their own social media circles. Without a doubt, it’s hard work. Viral marketing take a lot of creativity and energy. As the word spreads, you’ll know you’ve gained the trust of your customers’ and your prospects. And trust is something that no technology revolution can take from you. If you’re developing innovative content marketing approaches that you’d like to share with others, e-mail Patricia V. Rivera is owner of Hook PR Group, a communications agency in Georgetown, Del. that blends journalism and marketing to develop valuable content that tells your story and reels in clients.

You want the best health plan for your employees. While you help control costs.

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Actually, you do. Small group plans from Blue Cross Blue Shield of Delaware are designed especially for businesses with 50 or fewer employees. Our variety of affordable health plans includes consumer-directed options that are compatible with health savings accounts and health reimbursement arrangements. With the largest provider network in the state, extensive health and wellness programming, excellent service, secure online member tools, and a name that has been trusted for nearly 75 years, we are Delaware’s leading health insurer. Call your broker to learn more, call us at 800.572.4400, or visit Blue Cross Blue Shield of Delaware is an independent licensee of the Blue Cross and Blue Shield Association. Š2009 Blue Cross Blue Shield of Delaware



Re-store anniversary

The Sussex County Habitat for Humanity ReStore celebrated one year of service to Sussex County residents on April 1, at the ReStore facility on Depot Street in Georgetown. Pictured left to right are Becky Ryan, AmeriCorps Youth Programs Coordinator, Erin Fasano, ReStore volunteer, Diane Koch, ReStore volunteer and First Shore Federal Bank representative, Denise Jackson, ReStore Manager, Jeff Joseph ReStore volunteer and PNC Bank representative, Kevin Gilmore, Sussex County Habitat for Humanity Executive Director, Kerry Davies, Sussex County habitat for Humanity Staff, Hal Corlew, AmeriCorps Family Services Coordinator, and Alison Gaffney, Habitat for Humanity and AmeriCorps Volunteer Coordinator. For more information on shopping or making a donation to the Habitat for Humanity ReStore, please call 302-855-1156. Photo by Laura Rogers


Above - Manaen S. Robinson, IV and Kim DeBonte hosted a recent Georgetown chamber event at their office on South Bedford St. in Georgetown. Above left - Shannon Carmean (left) of Sergovic and Carmean and Deirdre McCartney (right) of Smith, O'Donnell, Feinberg & Berl stopped by the Georgetown Chamber's Business After Hours at the Law Offices of Kim DeBonte to say hi. Left Debbie Hartstein of the Insurance Market (left) and Debby Quinn of Money Mailer taking advantage of a networking opportunity. Photos by Laura Rogers Business Report | May 2009




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Top - Left to right are Ann Burton, David Burton, I.G. Burton IV, I.G. Burton III, Dan Marabello Mayor City of Milford, Wright Parker General Manager I.G. Burton, Deanna Smith Treasurer Milford Chamber of Commerce and Charlie Burton. Photo by Laura Rogers Above - Jennifer Cohan, Director, Division of Motor Vehicles and I.G. Burton show off the 4-digit license plate that was given away at I.G. Burton's grand opening party on March 19. These black and gold tags will only be available through December, 2009.

Business Report | May 2009

Overcoming the Turtle Mentality: How to Thrive in Difficult Times Morning Star Publications & Dale Carnegie Training Invite you to attend a NEW 1-DAY SEMINAR Today’s challenging economy demands a commited, engaged team-approach to ensure that your organization will thrive in the days ahead. This new one-day seminar from Dale Carnegie will give you the tools you need to replace negativity with enthusiasm and a “do nothing” attitude with “can do.” Fear and anxiety kill innovation and creativity because they turn employees into turtles. Employees pull back into their shells and think "do nothing wrong" instead of "do the right thing" and "don't rock the boat" instead of "take intelligent risks." These are exactly the wrong attitudes and behaviors at any time, but especially so now when organizations need all the new ideas they can get just to stay even. As a leader you need to create engaged teams that will drive performance in spite of this negative atmosphere. Overcoming the Turtle Mentality will give you the tools you need to align personal goals with corporate objectives and create cohesive teams that will help your organization thrive today and be prepared to take advantage of tomorrow's upturn. Create a common purpose • Manage emotions through a six-step process • Adjust yourself to change Coach your team and co-workers through change • Identify root causes for problems


For more information or to register call Doug Harbaugh at 302-368-7292 email - Business Report | May 2009

growing business DSWA’s CEO named Engineer of the Year

The Delaware Solid Waste Authority announces that Chief Executive Officer, Pasquale S. Canzano, P.E., BCEE was selected by the Delaware Engineering Society Past President’s Council as Engineer of the Year for 2009. Every year this award is given to a candidate “whose sustained and unusual contributions have been made to the public welfare, the advancement of the Engineering Profession, and/or service to humankind.” Canzano received the award at the Engineer’s Banquet in February at the DuPont Country Club in Wilmington. Canzano received a bachelor of science degree in Chemical Engineering from Northeastern University and a master's of science degree in Chemical Engineering from Polytechnic Institute of Brooklyn. During his more than 30 years at DSWA, Canzano has served in several positions including chief engineer, chief of engineering and operations, and chief operating officer. He was promoted to chief executive officer in 2007.

Beebe expands Neonatal Nurse Practitioner Service

Terry Hess, RN, NNP, a neonatal nurse practitioner, has joined Beebe Medical Staff to support the care of newborn babies in the Beebe Medical Center Women’s Health Pavilion. Hess works with neonatal nurse practitioner Rosemarie Pomilla, BA, BSN, NNP, who has been a member of the team at the Women’s Health Pavilion as the Advanced Practice Nurse for Newborn Hess Care since 2005. Together, the specially trained and veteran nurse practitioners offer Monday through Friday, 12-hour medical care and support to patients, nurses, obstetricians and pediatricians. “They provide immediate medical care for the sick newborn when the pediatrician is not available. In addition, they allow the pediatricians to continue seeing patients in our offices during routine or repeat c-sections until we can get to the hospital,” Judith Gorra, MD, chief of Pediatrics at Beebe Medical Center, explains. Mrs. Pomilla says the two neonatal nurse practitioners are in regular contact with Dr. Gorra, as well as the other three pediatricians on the Beebe Medical Staff. “We work directly with the pediatri-

cians,” she says, adding that the neonatal nurse practitioners are available at the hospital to support the obstetrician during emergency C-sections, or for deliveries with complications. They also are there to assess the infants’ health before the pediatrician arrives. “We are trained in neonatal resuscitation and are here in case of an emergency. We also can stabilize and prep a newborn for immediate transport.” Mrs. Pomilla and Ms. Hess first met nearly 30 years ago when they were working as neonatal transport nurses with the Maryland Regional Transport System, which served the Baltimore area medical centers with emergency helicopter and ambulance services. Both went on to earn their neonatal nurse practitioner degrees and worked for years at other medical institutions. Hess worked as a nurse practitioner in the Baltimore area in level 2 NICUs with Hopkins/UMH affiliations, as well as for the Pediatric Pulmonary Rehabilitation Program at Mount Washington Pediatric Hospital. She then covered Level 2-3 hospitals in the Philadelphia area such as Temple University Hospital and most recently Chestnut Hill Hospital affiliated with Children’s Hospital of Philadelphia. She earned her neonatal nurse practitioner certification at University of Florida Hospital in Jacksonville. Pomilla, a nurse graduate of the University of Maryland Nursing School, worked at Johns Hopkins Hospital for 20 years as a neonatal nurse practitioner and supervisor of their Neonatal Transport Team, and earned her neonatal nurse practitioner certification from Georgetown University. She came to Beebe Medical Center from Union Hospital in Cecil County, Maryland. She is a 24-year, retired LTC of the Maryland Army National Guard, who served with the 136th Combat Support Hospital. The Women’s Health Pavilion is supported by 36 nurses, including two lactation specialists, and four pediatricians, four obstetrician/gynecologists and three midwives. It has six labor/delivery rooms and six women’s health rooms. On average, nearly 100 babies are born each month.

MacLeish promoted to program director

Denise MacLeish of Dover has been named the Business and Community Program director for USDA Rural Development that serves Delaware and Maryland. She succeeds Jim Waters who served in


that position for 32 years until his retirement on Jan. 3. Since 1985, MacLeish served as the Business and Community Program loan specialist coordinating loan and grant funding for water and wastewater improvements with federal, state and local officials.   Rural Development is committed to increasing economic opportunity and improving the quality of life in rural America. Last year, the agency returned more than $84 million to rural Delaware and Maryland to help address problems with aging infrastructure, sustainable agriculture, the creation and retention of jobs and inadequate public services.      

Owen joins Lyons Companies

Lyons Companies, Delaware’s largest privately-owned risk management and insurance brokerage firm, announces that A. Thomas Owen has joined its commercial insurance division as a senior account executive. Tom is licensed in property and casualty insurance, health insurance and personal lines. He works in the Rehoboth office of Owen Lyons Companies. Tom began his career as a commercial underwriter for The Chubb Group of Insurance Companies in New York. He became an insurance broker in 1970 and is the former president of Owen Insurance in York and Camp Hill, PA. He completed advance insurance courses at the College of Insurance in New York and holds CPCU and ARM designations. Tom resides in Lewes and is a member of the Lewes Chamber of Commerce.  He serves on the City of Lewes Board of Adjustment and the Lewes Canalfront Park Village Green fundraising committee.

JCM Environmental offers engineering services

Douglas Seavey, PE has joined JCM Environmental’s Remediation Branch. Seavey is an environmental engineer with 11 years of experience in a wide range of environmental issues, with work primarily related to landfills, storm water and hazardous waste. He has a bachelor’s degree in Civil/ Environmental Engineering from Clarkson University and a master’s degree in Environmental Engineering from the University of Massachusetts, Amherst. Doug has worked on numerous projects in various states, including California, Washington, Massachusetts and Delaware. Business Report | May 2009


hidden treasure

Bright Futures, courtesy of


By James Diehl

Business Report | May 2009



hen Marian Young drives by the old Dover Ice House building and sees kids playing a game of tag or happily swinging on a swing set, she can’t help but break out in a smile. They’re not her children, yet watching them frolic in the sun gives her an immense feeling of satisfaction. Without her and her company, the carefree scene may not be possible – at least not at that particular location on that particular day. Young is the president and co-owner of BrightFields, Inc., a consulting and professional services firm delivering a full range of environmental investigation, audit, remediation and management solutions to a wide range of clients. She points to the Dover project as one that she is particularly proud of. “That property had been abandoned and we worked with the owner to take out the asbestos, clean up the soil and turn it into the day care center,” says Young, who has owned BrightFields for the last six years. “It’s a great success story for us. One of our employees has even enrolled his child in the center.” With offices in Wilmington and Milford, BrightFields’ primary work involves investigating and cleaning up contaminated soil and ground water. They specialize in properties referred to in the environmental world as brown fields – defined as abandoned or underused industrial and commercial facilities. Turning brown fields into “bright fields” is what Young and her 35 employees are all about. “To me, brown fields is the most exciting work because you don’t just close out a waste lagoon and then leave it,” says the New Castle County-based business owner. “You’re actually cleaning it up for future use and then building something. We can see the results of our efforts.” Young estimates her team has cleaned up in excess of 200 properties in the six years since she and her husband, geologist Mark Lannan, bought the company. From the Greenhill Car Wash in Wilmington to the former Peninsula Plating site in Blades, the company tackles projects from throughout the First State. And their efforts have not gone unnoticed – last year, the state’s Small Business Administration recognized the owners with the 2008 small business persons of the year award. Says Young: “That was a very big honor for us, but it was also very hum-

bling. It was definitely a big boost for us because we work really hard. It was also kind of an outside acknowledgement that we’re doing the right thing.” While BrightFields prides itself on cleaning up properties and structures that have been contaminated in one way or another, Young stresses how much easier it is to keep a property from becoming contaminated in the first place. Trying to clean it up after the fact is much more difficult and much more costly. From motor oil to everyday items like drain cleaners and pesticides, taking proper care of chemicals now may mean never needing to call on the services of a company like BrightFields later. “You certainly don’t ever want to pour any kind of chemical on the ground or into a well or septic tank. You have to dispose of these chemicals properly,” Young says. “So when you change your oil, don’t pour it on the ground, but take it to a car care center that will recycle it for you.” Household chemicals like antifreeze, paints and old pesticides can be taken to a collection day held regularly by the Delaware Solid Waste Authority. Dates, times and locations can be found by visiting the agency’s Web site at www.dswa. com or by calling 800-404-7080. Keeping a property from becoming contaminated, says Young, is much less complicated than following through with a lengthy clean-up campaign. “Picture having two glasses of water

and an eyedropper with red dye in it. Put one drop of dye in each glass and stir everything together in one of them,” she says. “It completely dissolves into the water and it’s really hard to get that apart. If you put it in the other glass and take it out immediately with a spoon, you can get it out much faster and much easier.” While BrightFields typically focuses on two core areas – soil/ground water and asbestos/lead – a relatively new service offered by the company centers on helping home owners save money by conducting a thorough home energy audit. According to materials provided by the company, these audits can help the average homeowner save up to $350 annually on their energy bills while also enabling them to save through rebates and tax incentive programs. Using state-of-the-art equipment like thermal imaging cameras, the company can recommend comprehensive improvements for long-term results. Whether you’re looking to save money on your heating bills, or you simply want an old, abandoned oil tank removed from your property, Young and her team of highly qualified environmental scientists, project managers, geologists and engineers can get the job done. And if all you want is a safe, clean place for your children to play and learn, they can do that to. Just ask the good folks at Kidz Ink III Early Learning Center in Dover.

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Business Report | May 2009


Recovery Act gives SBA tools to boost small businesses By Jayne Armstrong

The Administration is taking actions to make a big dent in the small business credit crunch by offering new incentives to small business borrowers and lenders through the American Recovery and Reinvestment Act and Department of Treasury actions. With tax incentives and steps to encourage lending, the Recovery Act recognizes that small businesses are part of the solution to getting our economy moving again. The bill’s primary goals for the U.S. Small Business Administration are jump-starting job creation, restarting lending and promoting investment in small businesses. The Recovery Act provides entrepreneurs and lenders financial relief from the current economic crisis that will help encourage borrowing and lending to all small businesses, including start-ups. For small businesses, the Recovery Act temporarily eliminates SBA guaranteed 7(a) and 504 loan fees and offers tax credits. For lenders, it temporarily eliminates 504 loan fees. The fee eliminations are retroactive to February 17, the day the Recovery Act was signed. SBA is developing a mechanism for refunding fees paid on loans since then. The Act also supports guarantees of up to 90 percent on most types of 7(a) loans to qualified small businesses. The temporary loan fee eliminations and 90 percent guarantee provisions will apply to approximately $8.7 billion in 7(a) loans and $3.6 billion in 504 loans. SBA estimates this will cover lending in both programs through calendar year 2009. In addition, the Treasury Department will commit up to $15 billion in TARP funds to help unfreeze the small business lending market, which will particularly benefit community banks, credit unions and other small lenders. Treasury will purchase existing and new SBA-backed loans made by banks, freeing up more capital so these banks can restart SBA-backed lending to local small businesses. This is yet another step in President Obama’s plan to assist small businesses during this economic crisis. SBA staff is working hard to implement the rest of the Recovery Act’s programs for small businesses. There are a lot of moving parts, but our aim is put these programs in place as quickly and effectively as we can so they have the broadest and most rapid Business Report | May 2009

effect possible on small business credit markets. The Act provides SBA with $730 million in total funding. This includes $375 million to cover the costs of temporarily eliminating loan fees and raising guarantee limits on some loans; extra funding for SBA-backed microlenders; and $255 million for a new loan program to help viable small businesses with immediate economic hardship make payments on existing loans. The Recovery Act also authorizes SBA to use its 504 program to refinance existing loans for fixed assets as part of a business expansion project; to use its guarantee authority to establish a secondary market for bank loans made under the 504 loan program; and to make loans to brokerdealers who buy SBA-backed loans from lenders and pool them for sale to investors on the secondary loan market. Also under the Act, small businesses that need surety bonds to compete for construction and service contracts can qualify for SBA-backed surety bonds of up to $5 million, more than double the previous $2 million maximum. Another element of the Recovery Act that is already in place is SBA’s Microloan program. These non-profit, community-based lenders make loans of up to $35,000 to small businesses and start-ups. Because this program is already operating, you can go to a microlender today and apply for a loan. The Act funds $50 million in new loans by these microlenders, plus $24 million to help pay for the technical assistance and training they provide to loan applicants. We have already seen significant interest in a new program, America’s Recovery

Capital, or ARC Stabilization Loans, by lenders and small businesses alike. Once in place, this temporary new program will offer deferred-payment loans of up to $35,000 to viable small businesses that need help making payments on an existing, qualifying loan for up to six months. These loans will be 100 percent guaranteed by SBA. Repayment would not have to begin until 12 months after the loan is fully disbursed, giving small businesses time to re-focus their business plans in order to succeed in the long run. The bill helps SBA-licensed Small Business Investment Companies by raising the level of SBA funding they can receive to make venture capital investments in small businesses. It also raises the percentage of their investments that must be made in smaller businesses from 20 to 25 percent. Finally, I want to emphasize that all of SBA’s existing programs are open for business – we are backing loans, and providing technical assistance, training, and contract help to entrepreneurs every day. In short, SBA is working overtime to get these provisions in place to begin knocking down the obstacles that are keeping credit from flowing to small business entrepreneurs, whose proven ability to create new jobs and commerce is second to none, and in whose hands the next phase of our economic recovery rests. Jayne Armstrong is the district director of the U.S. Small Business Administration’s (SBA) Delaware District Office. She can be reached at 302-573-6294 or

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Business Report | May 2009

Business Report | May 2009


By John Fay

This article is the first of three in a series about the economic stimulus package. Signed into law on Feb. 17, the massive economic stimulus bill, officially the American Recovery and Reinvestment Act of 2009, emphasizes spending programs over tax incentives. There are changes to the Internal Revenue Code, however, more than 300 in fact. And many of these changes provide immediate relief to both businesses and individuals. Designed to jump-start the economy out of recession, the package carries a price tag of $787 billion — including nearly $300 billion in tax relief for this year and next year. The stimulus plan was met with broad disappointment within the business sector; the value of tax breaks aimed at businesses is estimated at $75 billion, not quite 10 percent of the total package and merely one-quarter of the overall tax incentives in the bill. Nonetheless, that $75 billion figure is considerable. So, businesses who have the resources to spend now, or those who want to position themselves for gains when the recovery starts in earnest, might look carefully to see how they can benefit from the incentives. The most significant changes in tax benefits involve extending bonus depreciation, increasing Section 179 expensing for capital improvements and allowing a five-year carry-back of net operating losses for small businesses (those with gross receipts of $15 million or less). Here’s a look at how key sections of the legislation will impact businesses and affect the decisions they make this year. Provisions related to depreciation are designed to encourage spending on capital improvements. Section 179 expensing: A tax break that took effect for 2008 is getting a one-year extension. Once again small businesses can write off the entire cost of up to $250,000 in capital spending for new or used property. Bonus depreciation: Here’s another 2008


Economic stimulus bill is designed to encourage spending break that is getting extended – this one through the 2010 tax year. For property with a recovery period of 20 years or less, businesses may take a bonus of 50 percent in additional MACRS depreciation for the first year the property is in service. The downside, of course, is that there’s less depreciation to be claimed in future years — but the point of the stimulus package is to encourage spending now, not later. There’s also a higher cap on first-year vehicle depreciation — $10,960 instead of $2,960. This is a major incentive for putting a new vehicle in service this year. he law also gives businesses the option of declining bonus depreciation, and instead claiming refundable credits for alternative minimum tax (AMT) and research and development. The calculation is complex, but, for some businesses, this can be a significant opportunity to convert existing carry-forwards into cash refunds. Another change will soften the blow for once-profitable businesses that suffered losses last year. Net Operating Loss (NOL) carry-back, start the process now: Qualifying businesses (generally those with annual gross receipts of $15 million or less) that posted a net operating loss last year can now recover taxes paid as far back as five years ago. This change applies to businesses registering losses in tax years beginning or ending in 2008 only; the two-year standard for claiming carry-backs returns with subsequent tax filings. If your business showed a loss on its 2008 return, you can start the paperwork now (Form 1045 for individual returns, Form 1139 for corporations) to recover taxes paid in previous years. Three provisions in the new legislation relate to employees — one if they’re added to the payroll, another if they’re laid off and the third if the company sponsors a transportation benefits plan. Work Opportunity Tax Credit expands to include vets and youth: Originally, this pro-

vision gave employers a $2,400 credit for each former welfare recipient they placed on their payroll. In 2009 and 2010, the credit is also available to employers who hire unemployed veterans and disconnected youth. COBRA payments, former employees gain, so do employers: The legislation eases the burden on employees who are involuntarily separated from their jobs between Sept. 1, 2008 and Jan. 1, 2010. They can pay 35 percent of the cost of health insurance coverage under COBRA and have it treated as the full amount. The former employer is required to pay the remaining 65 percent, but gets that money back as a credit against other payroll taxes withheld. The subsidy for an individual’s COBRA coverage lasts for a maximum of nine months. Transportation benefits, incentive for pooling: Starting in March 2009, the tax-free benefit for transportation and van-pooling allowances increases from $120 per month to $230, equalizing it with the allowance already authorized for parking - an inflation adjustment is scheduled for 2010. Finally, a provision for estimated tax relief will ease cash flow for owners of small businesses by decreasing required payments by 10 percent. The change, which applies to business owners whose adjusted gross income is $500,000 or less, permits computing quarterly payments based on 90 percent of 2008 income rather than the former standard of 100 percent. While 2009 is destined to be a tough year for the overall economy, these changes in the tax code will remove some of the sting when it’s time to settle up with the IRS next year. John Fay is a tax director with Horty & Horty, PA, an accounting firm with offices in Dover and Wilmington. Business Report | May 2009

Businessmen donate $10,000 to police, lifeguards

Ruddertowne owner Jim Baeurle and Starboard owner Steve (Monty) Montgomery recently presented $10,000 in donations to the town of Dewey Beach. The money was raised during a Winter Gala held on Feb. 14 by Baeurle and Montgomery at the Baycenter at Ruddertowne. Police Chief Sam Mackert received a $6,000 donation to be used to purchase equipment the police department needs that is not being provided by the town of Dewey Beach due to budget constraints. The remaining $4,000 was given to the Junior Lifeguard Program. Beach Patrol Captain Todd Fritchman said the money will cover the cost of tee shirts and equipment for the 2009 season. Montgomery reported that almost $39,000 was realized in ticket sales for the sold-out event that cost just over $29,000 for production, food, liquor and entertainment. He and Baeurle covered the difference to bring the donation total to $10,000.

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Ruddertowne owner Jim Baeurle, left, and Starboard owner Steve (Monty) Montgomery recently presented Police Chief Sam Mackert with a $6,000 donation to be used to purchase equipment for the police department in Dewey Beach.

The Sports Closet opens in Frankford

Precision Sportswear LLC recently opened its new store, The Sports Closet, at 10 Hickory St. in Frankford. Ambassadors and friends from the Bethany-Fenwick Area Chamber of Commerce helped owners Nan and Andy Maggiti celebrate with a ribbon cutting ceremony.


Editorial contributors to Delaware Beach Life, grabbed top honors through nine first-place awards in a statewide communications contest. The Delaware Press Association’s 2009 Communications Contest, which rewards excellence in journalism and communications, is open to all professional communicators in Delaware. Garnering awards for Delaware Beach Life were: • Writer Mary Ann Benyo, of Prime Hook Beach, won a first-place award for a package of stories about mosquito control. • Writer James Diehl, of Seaford, won two first place awards for a historical look at how the Indian River School District was formed, and for a sports story about the town of Roxana hosting ESPN and the Little League Softball World Series. • Writer Lynn R. Parks, of Seaford, won a first-place award for a Cottage Tour feature about a couple who moved the firedamaged Mispillion Lighthouse to Lewes and renovated it into a home. •  Writer Patricia V. Rivera, of Clarksville, won two first-place awards for a profile of families with same-sex parents and for a story about local farming families who are trying to preserve their agricultural livelihood. •  Photographer Kevin Fleming, of Rehoboth Beach, won an award for his stunning photo essay of images from his new book, “Wild Delaware.” Fleming also won for best single feature photo for his picture of a heron swallowing a fish. • Production Manager Tessa Shoup, of Lewes, and publisher Terry Plowman, of Rehoboth Beach, won a first-place for the design and editing of the Beach Briefs department. In addition to accolades earned by individual contributors of Delaware Beach Life, the magazine was also recognized by the DPA for the overall quality of its writing, editing and design. The DPA Communications Contest is held annually and is judged by out-of-state communications professionals to ensure impartiality. Contest winners will be recognized during an awards banquet at Wilmington’s University & Whist Club on Thursday, April 30. Delaware Beach Life is the only fullcolor glossy magazine rooted in, and focused on, coastal Delaware. The magazine has been a consistent winner in state and regional competitions since its founding in 2002.

Nason Construction receives DBIA Tri-State Award Nason Construction recently received highest honors from the Design Build Institute of America (DBIA) Pennsylvania Tri-State for its work at the Delaware Veterans Home. The firm was presented first place in the Public Sector Building over $15 Million category. The Delaware Veterans Home is the first design-build project undertaken by the State of Delaware. Completed on a 21-month design and construction schedule, the 105,000 square foot skilled care facility can accommodate 150 of Delaware’s veterans. In addition to the DBIA Pennsylvania Tri-State award, the Delaware Veterans Home also received excellence awards from the Associated Builders and Contractors (ABC) Delaware Chapter, the Delaware Contractors Association (DCA), and the DBIA National Organization.

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Delaware Beach Life contributors win nine first-place awards

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Business Report | May 2009


Chamber of Commerce


It has never been more important to promote your business and it doesn't have to cost an arm and a leg. A Chamber of Commerce membership is one of the best ways to get the word out about your business, build a network and become a vital part of the business community. Consider multiple chamber memberships to increase the opportunities for your business to grow.


central delaware

The Bethany-Fenwick Area Chamber of Commerce started the year with a new Executive Director. Andrew Cripps brings a decade of chamber experience in Wildwood, N.J., and Ormond Beach, Fla., to the position. The Chamber is making big changes to its signature tasting event, A Taste of Coastal Delaware on June 7. New for 2009 is Guest Chef John Shields, cookbook author and star of public television’s “Coastal Cuisine.” The event is returning to Marketplace at Sea Colony in Bethany Beach, and adding “People’s Choice” awards for the favorite dish and restaurant display. The Bethany-Fenwick Area Chamber is helping members and their employees cope with the current financial conditions by offering more than 50 Member-2-Member discounts, and hosting a free online job board. It is also launching a Selbyville Business Council to better serve members in the town. For information call the Chamber at 302-539-2100 or visit www.TheQuietResorts. com.

In efforts to encourage everyone to support our local Kent County businesses during these tough economic times, the Central Delaware Chamber of Commerce (CDCC) has initiated a new program – “Share the Savings.” The purpose of this program is to generate business for our members while providing savings to businesses and individuals. In light of the current economy, this year the Chamber has decided to forego its Administrative Professionals Expo and, instead, will host an Administrative Professionals Celebration – “Best of the Best” in order to save companies the cost of registering its employees for the event and having them out of the office for a full day. Continuing a positive attitude is a part of everyday activities at the CDCC. It is obvious to all of us that we must work together to formulate new initiatives and support our existing businesses in order to create a better economic climate for our community.

Business Report | May 2009

delaware state The Delaware State Chamber of Commerce is growing its presence in Sussex

County. For example, how’s a free evening mixer a month? Past events have included a pre-grand opening for Bethany Blues of Lewes held at Element Design Group and a mixer at the Rookery Golf Club. For this month’s evening mixer in Sussex, check out the State Chamber’s website at www. and click on “events calendar”. While you visit the site, mark your calendar for this summer’s hottest networking events. On June 24, the State Chamber hosts the 4th annual Dogfish Head Evening Mixer & Brewery Tour in Milton. September 9 will be a night of great BBQ and networking in Lewes at Bethany Blues for an evening mixer. The morning after on September 10, get out your golf clubs for the Chamber Chase Golf Tournament at King’s Creek Country Club in Rehoboth.

georgetown The Town of Georgetown is a community with small town charm, historic appeal, cultural diversity, and great opportunity - just west of Delaware’s award winning beaches. The town’s center, The Circle, is dominated by a spectacular fountain, and landmark

buildings and other stately reminders of Georgetown’s earlier days have been preserved for history, including The Brick Hotel on the Circle, now a luxury accommodation, the original Old Courthouse, and the Historic Georgetown Train Station - home to the Georgetown Chamber of Commerce. Georgetown has a diverse business landscape with affordable real estate, and a leadership committed to sustained and responsible growth, which make it an ideal destination for your commercial and residential needs. Considering its grand history, status as the County seat, an accommodating “near beach” location, and wealth of economic and academic opportunity, the town of Georgetown and the Georgetown Chamber of Commerce can look forward to a very enterprising future.

lewes A couple of projects have been in the works for a long time and recently have come to fruition. The first is the launching of a brand new website for the chamber – same address, new design leweschamber. com. The first phase of the design focuses on visitors and includes membership listings in


the appropriate categories with hyperlinks to our members’ websites. There is an amazing amount of information including maps and a very comprehensive calendar of events featuring chamber sponsored events and events that our members have submitted. Photographs from chamber member professional photographers Kevin Fleming and Dave Koster from Portraits in the Sand illustrate our beautiful and picturesque town. The second phase of the website design will be launched early this summer which will be a member-only section with a password for members to log into their listings. They will

be able to change their content and include press releases. Member-only functions will be included in the calendar section. Chamber member Inclind, Inc. designed this easy-to-navigate site which is already generating positive reviews. Another new initiative this spring is the Lewes – A Perfect 10 discount card. Designed to generate business in the off season, it gives local residents and visitors the opportunity to support our chamber member businesses including accommodations, restaurants and retail businesses in the commercial district on both sides of the canal. Participating businesses

offer a 10% discount to people who buy the card for $10. The businesses have donated $10 gift certificates for a monthly drawing on the 10th of the month from completed cards that have been returned to the chamber’s visitor center. When the card is turned in, they’ll get another one for free. There are no limits to the number of cards that are issued to any one person. The program ends June 1st and there are 27 participating businesses. The cards can be purchased in person, weekdays from 10 a.m. to 4 p.m. at the Chamber’s visitor center in the historic Fisher-Martin House on Kings Highway in the park next

to the Zwaanendael Museum. The Inn at Canal Square on Market Street at Front Street is selling them seven days a week. To order the card by phone and pay with a credit card, call 877465-3937.

greater milford There is a lot going on at the Chamber of Commerce for Greater Milford. We continue to grow in both membership and calendar of events. This year we’ve added four New Member Orientations, offering new members the opportunity to meet board members and event chairpersons as

Business Report | May 2009

28 well as have a captive audience to tell what services their company offers. The CCGM is also developing a program called Be LoyalBuy Local focusing on memberto-member loyalty. Another project in the works is the coordination of an Ambassador Program. As the chamber increases membership and events, the Board of Directors feels an Ambassador Program is an important addition to the benefits package. The Chamber of Commerce for Greater Milford is also looking forward to finalizing a new health benefits program, which will offer members insurance through a network at competitive rates and no denials. The 2009 CCGM Calendar of Events is full again, with Monthly Business Mixers,

Monthly Power Breakfasts, Quarterly General Membership Luncheons, Ribbon Cuttings and Open Houses. Plans are already moving quickly with the three CCGM major events. Lank, Johnson & Tull, CPA’s are Corporate Sponsors for the 16th Annual Golf Classic. The CCGM Golf Classic helps raise money for the Home of the Brave, the Miss Milford Organization and the N. Bowers Beach Fire Department. Artisans Bank is Corporate Fireworks Sponsors for the Annual Riverwalk “Freedom” Festival, Milford’s largest annual event held in September. This event is the largest annual fundraiser for the CCGM. Del-One signed-on as the 2009 Holiday Auction & Tastes of Milford Corporate Sponsors, for the third time.

Lewes ~ A Perfect Ten Discount Card

Present your card to any participating Lewes business and receive a 10% discount on their goods and services. Purchase a card at the Inn at Canal Square everyday or at the Chamber Visitor Center in the Fisher-Martin House next to the Zwaanendael Museum, M-F 10 am – 4 pm Call 645-8073 or 877-465-3937 for more information

This year’s beneficiary of the event is People’s Place. The Chamber of Commerce for Greater Milford will end the year with the Annual Stocking Stuffer at the Heritage at Milford, where over 300 stockings will be filled with items donated by CCGM members, to be given to children in the Greater Milford area. For more information about the Chamber of Commerce for Greater Milford visit our website, contact us at 303-422-3344, or send an email to

greater millsboro The Greater Millsboro Chamber of Commerce takes community life very seriously. Friends, neighbors, visitors and music lovers are invited to scenic Cupola Park on Sunday evenings starting in May for Millsboro’s “Concerts in Cupola Park” series. There will be different groups, bands and individual entertainers on hand weekly in Cupola Park’s appealing and convenient location. Food by JP’s Catering and sweet desserts from the Millsboro Garden Club will provide an array of alfresco dining choices for your Sunday dinner. Our audience is encouraged to bring a comfortable lawn chair to sit in while enjoying local entertain-

ers: Cathy Gorman, The Jones Boys, “2nd Alarm”, Jr. Wilson, The Funsters, Big Al Dryden’s Karaoke, The Bay Tones, The Draw Band and more. The list will grow as the season progresses. The concerts are free to the public. Each Sunday concert is being sponsored by a local business. The Chamber thanks its members for contributing to this community enhancement project. The Chamber invites you to enjoy a season of special Sunday entertainment. Please contact the Chamber office at 302-934-6777 for any additional information.

milton The town of Milton is a growing year round community near the beaches and other seasonal amenities, However, Milton remains rural and residential with a steadily growing business community. In other words, Milton has much to offer. Older homes and newly built traditional homes add to the charm of the historical ambience of Town Center. The active community strives for preserving the history and beauty of the area which has developed along the Broadkill River. The Chamber of Commerce actively promotes year round festivals to lure visitors to enjoy the charm of the community. The Horseshoe Crab &

The Milton Chamber of Commerce


is an active business organization dedicated to improving the business and civic well-being of the community. Join us!


We sponsor these Milton Festivals:

Horseshoe Crab & TheTheMilton Chamber of Commerce Shorebird Festival May 23, 2009 is an active business organization dedicated t Bargain$ on the Broadkill - August 22,civic 2009well-being improving the business and Theof Holly - December 12, 2009 theFestival community. Join us! Business Report | May 2009

Phone: 302-684

We sponsor these Milton Festivals: The Horseshoe Crab & Shorebird Festival-May 23, 2009 Bargain$ on the Broadkill-August 22, 2009

29 Shorebird Festival celebrates the bounty of the natural gifts of our area. It takes place both in the town’s Memorial Park and at Prime Hook Wildlife Reserve, our near-by nature preserve, over the Memorial Day weekend. Bargains on the Broadkill and the Great Duck Race takes place the fourth Saturday in August. It is a show case of local artists and crafters, and provides great fun for all ages. The duck race on the beautifull Broadkill River is a real crowd pleaser. It takes place in Milton’s Memorial Park which has undergone a major beautification this year. The Chamber’s final festival of the year is during the Holiday season. The Holly Fest takes place in December in the Fire Hall and other venues about town. Milton is a place where all of the town’s attractions participate in a cooperative effort to conserve and promote its rich heritage.

rehoboth beachdewey beach Currently, the most active member group of the Rehoboth Beach-Dewey Beach Chamber of Commerce is the Green Force. Over 100 members are currently providing or cater to the greening, recycling, sales/use of environmentally sensitive products and procedures or other earth-friendly service. In less than 9 months and with only three meetings, the following priorities and goals have been set: Top priorities of interest are 1. solar 2. recycling 3. geo-thermal 4. wind/energy and other energy saving products 5. green products. Next steps include placement of membership and general public survey on Chamber website, securing approval and sponsors for strategically placed recycle

bins bearing the Green Force/ Chamber logo and that of our sponsor, coordinate and promote the July 1st Dewey Beach Recycle Day, assign volunteers for specific tasks needed by the Force, and re-meet in June (tentatively June 8) to report. Additionally, WMDT Channel 47 has offered specially created and priced Green Force commercials. We have drawn the attention of the Air Quality Partnership, which includes the Delaware Energy Office, Dept. of Natural Resources and additional State agencies, as well as Azure Dynamics, Eco-Boost Technology, Bayshore Ford and others, and we have been invited to be a part of their partnership. For more information, call Carol Everhart at 302-227-2233 x13 or visit the Chamber website Click on Site Index then Green Force Members.

greater seaford The Greater Seaford Chamber of Commerce has ramped up efforts to devise ways to assist members during the economic turndown. Our “connections” are firmly in place with two After Business Hours Mixers each month with attendance averaging around 67 people per event, informative breakfast and luncheon meetings, workshops, seminars, a Job & Resource Fair and more. Business owners are more savvy and realize the importance of “networking” through the Chamber. We are proud of our annual high retention rate and we work hard to make the Chamber work for its members. For more information, go to the Chamber website at www., stop by the office at 304A High Street, Seaford, or give us a call at 629-9690 (or toll free 800-416GSCC).


Save the Date

End-of-Session Legislative Brunch Wednesday, June 3, 2009 10:30 a.m. – 12:30 p.m. Sheraton Dover Hotel $50/members; $75/non-members For more information, go to and click on the events calendar or call the State Chamber at (302) 655-7221.

Business Report | May 2009


Technology that works for you

By Carol Kinsley

Businesses today have to work smarter just to survive. Costs must be trimmed and investments in tecnology made wisely. Still, there's work to be accomplished, even if the work force must be reduced. Many business owners are turning to technology to work smarter and keep their business functioning efficiently. The computer, Internet and telecommunications play a major role. Tim Smith of Delmarva Digital is not only a technology expert but an experienced businessman himself. He and his business partner Alan Cole have, for nearly 15 years each, consulted with almost every kind of company and nonprofit organization. Based in Laurel, Del., their company is one of the area's leading developers of web sites and application software. The Delmarva Digital team consits of developers, software engineers, graphics designers and projBusiness Report | May 2009

ect managers. Their clients include state, county and local government organizations, non profits, and businesses of all types from small part time entities to large corporations. “We’re really good at analyzing the business process and helping an organization to apply available Internet technology to help meet their goals while increasing profit and efficiency,” Smith said. “When we sit down with a client we bring a lot of experience. We can create a Web site that looks great and meets a client's requirements, but we also understand something about business, so we can look at what the company is

doing and help them develop a plan for success.” A high quality web site is first on the list. While the phone book yellow pages used to be the primary source of contact information on a business, Smith said, many, perhaps a majority of people, businesses especially, will go to Google to find a product or business, especially if it's not in their immediate area. If a company is listed but has no web presence, people may think that says something about the company. Your web site can give people the first impression about your company, and, as they say, “perception is everything.” “I believe it's important to invest in a

31 professional site that looks current, and to keep it up to date. We develop automated software to help do that,” Smith said. “We suggest a content management system for most web sites which give the client the ability to update the text or photos 24/7 from any computer any where, quickly and easily.” Delmarva Digital also creates custom application software to solve problems for businesses or provide e-commerce transaction processing. For example, they can write programs to enable your company to analyze data, compare information and create reports. Delmarva Digital also provides web hosting services in its Laurel facility, and in May, will be moving into its new, expanded corporate technology center in the Laureltown area of town. The number, quality and capability of portable, hand-held productivity tools is increasing rapidly. PDAs, blackberries, iphones and such make possible better time management

and more efficient operation of business, Smith said. They make it possible to stay in contact and get back to the office or a customer quickly, to address an issue before it becomes a problem. Delmarva Digital’s own web site is The phone number is 302-875-7700. Failure of a computer system is a major problem. John Janette, lead technician at Lindel Computers and Technology LLC, based in Milford, Del., noted that anyone who has experienced a problem with a computer system has seen business practically come to a standstill. Lindel Computers can help avoid this situation and save your business money and downtime. A full computer retail and repair service, Lindel offers expert, on-site computer repairs in Kent and Sussex counties. “Prevention is the best course of action,” Janette said. “We offer a full range of services to keep everything

running optimally, starting with system checks and tune-ups.” Lindel Computers also offers virus and spyware prevention and removal, registry repairs, updates, hardware checks and replacement and more. Its technicians can provide a full reformat if necessary, as well as hard drive ghosting for plug and play in case of hard drive failure. Backups are critical, and Lindel can help. Janette warned, “If you notice a slowdown or things not quite acting right, call as soon as possible. When Windows crashes, it usually will not boot again unless repaired, and slowdowns are a warning that a crash may occur.” He added a further note of advice: “If at all possible try to keep business computers separate from personal computing.” To learn more about Lindel Computers’ sales, service or repair, call 302-5197000. The right choice of telecommunications equipment can reduce costs, save time and improve customer service.

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Telepathy Networks LLC, for example, is able to do away with a traditional office and conduct business from its employee's homes — all because they can stay in touch by telephone. “We reduce operating expenses by 90 percent by not having office space,” said Jason Silvis, who lives in Frederica, Del., and, with four employees, provides service to 600 business and residential customers from Virginia to New Jersey. An impressive array of services is described on Telepathy Networks’ web site, or The latter site focuses on VoIP service (voice over Internet Protocol) which allows you to keep your existing phone numbers yet save approximately 40 percent on telephone service. With VoIP, you can record and monitor live calls, receive messages by email and customize call reports. VoIP enables Silvis, for example, to monitor sales calls by his sister in Las Vegas and then make suggestions to improve her technique. He can even intercom her from his car. International firms can experience huge savings by placing a phone in a different country, so a call to the states is a local call — and free. “You can put a phone anywhere on the planet and call for free back to America,” Silvis said. Another advantage, and savings, is that an IP-based system over the Internet does not have taxes in most states. “It’s not regulated — yet,” Silvis explained. Telepathy Networks partners with 25 different service providers. “We’re a registered agent for all carriers that offer service,” Silvis explained. Using proprietary technology, calls are tunneled back to Telepathy’s server which uses incription so that every sound you make is protected so no one will hear what you say. “Our hardware gives perfect call clarity,” Silvis continued. Telepathy Networks also offers broadband Internet access and VPN, a virtual private network so a company can use the same network for both voice and data services, all with firewall security. You can reach Silvis at 302-7244896, Ext. 82, or by email at jason@



Student donates Wii Fit to Inpatient Rehabilitation Center - Garrett McKee, a sixth-grader at Milford Middle School, saved his money to purchase a Nintendo Wii game system, which he donated to the Inpatient Rehabilitation Center at Bayhealth Medical Center – Milford Memorial Hospital. In a recent news article about the Wiihab program at the Inpatient Rehabilitation Center, staff members stated they wanted to next purchase the popular Wii Fit exercise and fitness component for patients. When Garrett read the article, he decided to go purchase the Wii Fit for them. Kneeling from left are Robert Uebele, program director; Gay Adams, certified occupational therapy assistant; Mollianne Carter, physical therapy assistant; (standing from left) Katie Dunn, certified nursing assistant; Crystal Hurley, certified nursing assistant; Renee Lindsey, certified nursing assistant; Dee McFadd, registered nurse; Dr. Peter Coveleski, medical director; Garrett McKee; Catherine Woinski, physical therapy assistant; Peggy Kroen, physical therapist; and Alex Straub, student physical therapy assistant.

Goodwill offers free safety and health training

Through a grant provided to Goodwill International by the Occupational Safety and Health Administration (OSHA), Goodwill of Delaware and Delaware County is providing a free, five-part safety and health training program to small and mid-sized businesses in Delaware and Maryland. The training program, enables companies to develop a safety health management system to protect employees and customers. According to Marshall Sherman, CPCU, Goodwill of Delaware and Delaware County’s vice-president of risk management and facilities and the organization’s safety ambassador, safety training opportunities are sometimes out of reach for smaller organizations with fewer than 750 employees that are dealing with limited resources and budgets. The five 90-minute training modules can be delivered on-site or via Adobe Connect Pro. Upon completion of the program, companies will receive a certificate from OSHA that can be used to apply for a possible insurance premium discount. For more information, contact Sherman at or by calling 302-504-3554.

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Business Report | May 2009

Golf combines two favorite

American pastimes: Taking long walks and hitting things with a stick.

~ P. J. O’Rourke

Business Report | May 2009

The essential non-essential By Annette Silva


olf clubs and courses are taking a hit. To alter Thomas Paine’s observation: “These are the times that try [golfers’] souls.” Club managers are getting creative in their efforts to entice new members and retain existing members. When money is tight, people shed non-essentials. But who’s to say? For diehard golfers, the game is essential. And, as Golf Digest author Jaime Diaz said in his April Golf Digest article, “Golf Gives More Than You Think.” Addressing the big picture of how a few large corporations have dropped sponsorship of golf tournaments, he says “Private corporations should stop apologizing for

sponsoring golf tournaments... Are they trying to kill the hospitality business?” Of course, the rhetorical question speaks to many employees in the tourism and service industries. Burbling just under the surface of the golf cognoscenti (via trade journals) is the issue of water. Water to keep courses green— not “green” as environmentalists use the word; no, this is “green” as in the color of well fertilized, well-watered grass. In Delaware, brownish courses are not yet in fashion but they could be the future of fairways. In the American west and southwest where water is a seri-

ous problem, former champion and golf course designer Greg Norman and others are advocating more economic use of two elements (water and nitrogen). Norman put his imprimatur on a 40-page study named “Golf Course Environmental Profile.” In southern Delaware, fairways and greens are still…green. In the face of flagging membership numbers and steep operating costs, private and public courses are offering substantial deals to attract new members. So, golfers and duffers alike, now’s the time to step up to the Tee for your sport. Here are a few area clubs that await your drives, slices, bogies, birdies and bucks. Business Report | May 2009



INTRODUCTORY MEMBERSHIP OFFER Available for a Limited Time Only Enjoy full access to our Golf Course at $25 per round (carts not included)

Pool, Tennis and Clubhouse from 5/01 through 10/31/09

for the Low Rate of $750.00 Other Benefits Include:

Four Complimentary Greens Fee (carts not included) USGA Handicap

Apply online today at or call 302-422-9745 6125 Rehoboth Blvd. Milford, DE offer valid for new members only

Isn’t it Time You Joined the Club? Become a Member of a Four Club Coalition Join Seaford Golf and Country Club and receive additional membership priveliges at Sussex Pines Country Club, Caroline Country Club and Green Hill Yacht & Country Club

18-hole Private Golf Course • New Electric Yamaha Golf Carts • Complete Practice Range Facility Lighted, All Weather Tennis Courts • Swim Team Banquet & Private Party Services • Newly Renovated Banquet Room

Casual dining in the dining room or on the deck overlooking our beautiful golf course! MEMBERSHIP PROMOTION - Join Now and Pay No Initiation Fee through 6/30/09 WEST LOCUST STREET | SEAFORD, DE CALL 629~9064 EXT 0 EMAIL LJMATHIS1VERIZON.NET

Business Report | May 2009

Heritage Shores Heritage Shores is not just a golf destination; it’s a golf community for adults 55 years of age or older. Located near Bridgeville, De, this 18-hole course was designed by one of the nation’s leading golf course architects, Arthur Hills. The course stretches 7,005 yards and offers five selections of tee boxes to accommodate all players; the entire community includes 800 acres of land. There are a lot of water features at Heritage Shores and lush landscaping offers color and interest all year long for residents and visitors. The 28,000 square-foot Clubhouse at Heritage Shores has two restaurants and a banquet room. The restaurant and grill are open to the public adding another dining option to Western Sussex communities. The golf course is surrounded by two and three-bedroom homes, some of which are occupied, others are for sale. Social club memberships are included with home ownership. Heritage Shores has a full-time activities director, an aquatic center, a library, a billiards room, card room and a fullyequipped fitness center. Club and home sales are managed by Western Golf properties. For information on membership initiatives or home sales, go to or www.privatecommunities/heritage Tom Harris is the club manager and can be reached about new membership initiatives at 888-622-1777.

Maple Dale Country Club “Golf has definitely been affected by the economy,” said Chris Aulita, club manager at Maple Dale CC. But, he says, they’ll survive because people join golf clubs for many reasons. “Of course, there are those who love the game, but there are many reasons people join private clubs.

37 They enjoy nature in a beautiful setting early in the morning or late in the day; they like a friendly family atmosphere where everyone knows them and they enjoy having a safe and secure place for family outings or business meetings.” The club had its beginnings in 1922 on Maple Dale Farm located on the corner of Route 8 and Kenton Road in Dover as a three-hole course. In 1967, the board of directors bought the current 158-acre site and built an eighteen-hole golf course, clubhouse, pool and tennis courts. Today, Maple Dale Country Club uses its growing regional prominence to play host to a number of important social events each year, and “We offer some of the best golfing available in the area.” The club is in a wooded setting with ample space for large functions or small social gatherings. Here’s the deal: All initiation fees will be waived until June 1, 2009. In addition, monthly dues have been reduced in all categories. See amounts on their website at www. The club also has separate prices for pool membership, business memberships and they waive initiation fees to employees of businesses with more than four employees. Aulita says about 70 percent of their members are serious golfers. “We host a lot of tournaments in a variety of categories and we have golf clinics with our Pro Steve Farrell. Come out and see us.”

clubs, you get member privileges at all of them,” she said on April 9, just hours after the coalition had been formed. In addition, for anyone who wants to join Seaford Golf & CC, there is no initiation fee until June 30. Normally, the initiation fee is $2500. These initiatives, along with reasonable monthly fees ranging from full family membership ($250) to full single ($230) all the way down to a strictly social memberships ($80) which include dining privileges, are part of the club’s sliding scale of membership opportunities. Seaford’s 18-hole course designed by Richard Mandell (back nine) and Alfred Tull offers tennis courts, swimming pool, tournament play, day camp and special grandparent memberships. And, says Kretchmer, they have 36 new Yamaha golf carts. For membership information, call Kretchmer at 302-629-9064.

302.674.4951 Ext.5

Shawnee Country Club This Milford, De. country club’s founding booklet is called: “Goats, Green Stamps, and Good Will – A Story of Shawnee Country Club 1958 – 2008. Without trying to summarize their history, let it be said that imagination, thrift, humor, wise land-use and determination had a lot to do with the formation of Shawnee CC. Trish Marney, club manager, said they are now in the process of a spring membership drive. Here are the deals: Shawnee is offering no initiation fee until June 1 for new members. Membership discounts are categorized by age, as follows: Ages 18-25 new members get 50 percent discounts, 25-30, 70 percent and ages 31-35 are allowed 100 percent of dues owed for specific categories chosen. This 18-hole PGA-rated golf club offers the usual amenities of a private golf club:

39 Maple Dale Rd. Dover, DE 19904

Seaford Golf and Country Club Members will now be part of a coalition of clubs. Seaford G&CC Manager Pattie Kretchmer announced the formation of an agreement between Seaford G&CC, Sussex Pines Country Club in Georgetown, De, Caroline County Country Club in Denton, Md., Greenhill Yacht & Country Club in Quantico, VA, and Chester River Country Club in Chestertown, Md. “If you are a member of any of these

Dover’s First & Finest Country Club Since 1925 Celebrate Maple Dale Country Club’s rich history and be part of our exciting future.

2009 is a great time to join Maple Dale!

YOUNG ADULT SUMMER MEMBERSHIP SPECIAL Family Monthly Dues $125 • Single Monthly Dues $100 Available for Age Group 18-40 Years Old

Membership Amenities: Reduced and Restructed Membership Dues! Reduced Cart Fees! Affordable minimums for food & beverage! No Initiation Fee for new and returning members until June 1st, 2009! Guaranteed no assessments! Holiday Buffets and special member events throughout the year! Banquet and meeting rooms available for all occasions! Summer pool memberships available! Golf Academy for junior golfers and private lessons available on site.

Business Report | May 2009

38 Tennis courts, outdoor pool, fine dining, and a scenic, lush green setting. Shawnee offers golf and tennis tournaments, golf clinics, and “a full calendar of regular programs and special events” as well as social activities for all ages. The golf course was designed by course architect Bill Love. Upon returning to visit the club after 20 years, he made a few comments about the course’s changes in the interim. In particular, he spoke about Bermuda grass as a good selection for fairways. “For this climate and this location, Bermuda grass is a great choice especially in this day and age when we have to be very conscious of water restrictions; we have to show good stewardship on our golf courses and practice water conservation.” For specific membership information, go to www.shawneecountryclubonline. com.

(302) 856-6283

Sussex Pines Country Club This eighteen-hole private golf course and club in Georgetown has become part of the new coalition just elaborated. Sussex Pines was designed by wellknown architect, Edmund Ault and offers 6,667 yards with a par 72 layout. The course offers all of the amenities of a private club, including a full-scale driving range, practice green and a chipping/bunker area. The full service Pro Shop provides PGA certified instruction, cart rentals, club and cart storage and a full line of equipment. The club has a swimming pool, Grille Room with bar and television sets for getting together after a round, playing cards or just hanging out, says club manager Benny Peta. Peta, a professional club manager from Pennsylvania, recently announced new member attractions as well as improvements to the club.

Let’s start with the biggie: For new members joining in 2009, initiation fees will be waived. Dues can be paid annually, bi-annually, quarterly or monthly. Thirteen of Sussex Pines’ greens were rebuilt in the fall of ’08. For information regarding the variety of memberships offered, go to Sussex Pines’ clubhouse began offering public dining for the first time in its history on March 1. The Sussex and Pine rooms are now open for lunch and dinner Wednesday through Saturday to non-members. For banquets, the Sussex Room can seat up to 230 people and the Pine Room can seat 100. Call 302-856-6283, Ext. 1 for the daily lunch and dinner specials.

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Stenger’s Par 3 Shamrock Farms This 18-hole golf course is a public course designed by its owners: Bob and Wendy Stenger. “It took us three years to build and this is our sixth year,” Wendy said. Shamrock Farms is located on Saw Mill Road near Milton, De. It is about 10 minutes from Route 1. Here’s the deal: You can play golf all day at Shamrock Farms for $12. per person. Wendy says their golf course offers “a quick turn-up game for advanced golfers and is a great place for beginner golfers.” In between all of that “It is just a fun, relaxing place to play golf. Shamrock is a par 54 walking golf course built on 23 acres. The longest hole is 144 yards and the shortest is about 74 yards. “You’ll enjoy hitting off of grass tee boxes and onto bent grass greens. There is one short water hole on number 6 and a sand bunker on number 5 and 13.” Amenities include Pavilion, snack bar, putting green, golf lessons and equipment rental. Wendy says you will “definitely get your money’s worth.” Tournaments are welcome. For more information, call 302684-1808. In a recent article in reviewjournal. com by Jennifer Robison, the writer discuss golf courses nationwide feeling today’s pain, as a years-long greensbuilding binge runs smack into a dwindling base of golfers. “In the 1990s and early 2000s, developers built 5,000 golf courses, bringing the country’s total to 16,000 courses.” The recession has added a hazard to courses’ woes. Robison said that as operators seek to survive, locals could increasingly find themselves welcome on once-private courses, and they’ll also enjoy more value for their golfing dollar.” The game of golf, and the clubs where it is played, will survive say the experts. They’re already adapting to the new environment. Just remember: “It’s good sportsmanship to not pick up lost golf balls while they’re still rolling!” --Mark Twain.

BR Business Report | May 2009



By Joy Slabaugh

Stabilizing retirement income with alternative investments

Part 2 of 3 This article is the second in a series of three articles discussing alternative investments, how they can be used and when they are appropriate. Traditional investments are stocks, bonds and cash. Investments other than these three fall under the category of “alternative investments.” While there are certain risks associated with these investments, there are also unique advantages. Last month’s article described these investments at length. This article will address some of the

key advantages available to investors who invest in alternative investments, even in today’s economic environment. Some alternative investments have significant tax advantages that are passed through to the investor. Depending on the corporate structure of the investment, income, losses and depreciation can pass through to the investor and minimize overall taxes associated with the investment. This increases total return when the investor is able to retain a larger portion of the growth that would otherwise have been paid in taxes. Of course, the

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ultimate impact of such an advantage is dependent on the tax bracket of the investor. Some alternative investments are structured in such a way that ordinary income is offset in the year the investment is made. When the subsequent tax savings on ordinary income is calculated, the realized return on an investment is increased more than the growth of the investment. When tax savings are subsequently invested and the growth compounds, the realized return on the original investment is even greater. Some alternative investments pay higher returns in exchange for the risk associated with decreased liquidity. With proper portfolio diversification, an investor can achieve liquidity with traditional investments in one portion of their portfolio and may realize higher returns with the alternative portion of their portfolio. Most alternative investments are not traded on a secondary market but must be held to term. The result is reduced volatility in price and value, but also reduced liquidity. Before considering a long-term, illiquid investment, it is important to make certain any liquidity needs can be met from another portion of the portfolio. There are special risks of investing in alternative investments such as potential adverse economics and regulatory changes. For this reason, there are minimum suitability standards that must be met. Please ensure you read the prospectus carefully before investing. In addition, an investment in real estate will fluctuate with the value of the underlying properties, and that price at redemption may be more or less than the original price paid. Alternative investments with low or no market correlation can help to reduce total portfolio risk. Market correlation affects the response of an investment to market movement. For example, when the market drops, a closely correlated investment will

41 drop with it. A negatively correlated investment will rise when the market drops. A noncorrelated investment is largely unaffected by a change in the market. Mathematically, including low or negatively correlated investments reduces total risk in a portfolio. By allocating a portion of a portfolio to non-correlated investments, the overall risk in a portfolio may be reduced in certain situations. When total portfolio risk is reduced, variability of returns is reduced. For investors who prefer a conservative investment style of steady, moderate growth over time, large variances in returns will limit the effectiveness of their investment strategy. Including alternative investments that have low or negative correlation in a portfolio can mathematically reduce total portfolio risk while stabilizing returns. Joy Slabaugh is a financial planner in Delmar, Delaware with EST Financial Group. For more information, visit www.estfinancial. com. Securities and investment advisory services offered through H. Beck Inc. H. Beck, Inc. and EST Financial Group are not affiliated.

PNC BANK RESTORES DUNES – A team of PNC Bank employees and family members recently planted beach grass along Bethany Beach sand dunes as part of an effort to preserve and sustain Delaware beaches. The annual event, organized by the Delaware Department of Natural Resources and Environment Control, resulted in the planting of more than 150,000 stems of grass over four miles of coastline stretching from Bethany Beach to Kitts Hummock Beach.

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Business Report | May 2009



Social media marketing: Why can’t we be friends? By JAYLA BOIRE

Studies of social media and content have recently yielded this astounding fact: by the end of 2009, more than 85% of U.S. online consumers will be reading or viewing social content. Social media is the ultimate sounding board for custom content; and social media marketing leverages online communities who may want this content more than any other marketing system we’ve seen in this decade. We can improve our web presence and build friendships with social media. But, social media socialites beware - we also run the risk of creating havoc among customer communities if we’re not careful with this widely-consumed delivery system. One thing is for sure: it’s here, it’s now, and if you can find your client or consumer online in social media, you’d better get marketing. Note that, as you build a social media marketing initiative, you are creating a new network for your brand. Careful forethought in brand articulation will go a long way in leveraging the communities you’ll access out in the social media realm; from Facebook to Twitter and Digg. Now your brand can talk to its loyalists…and its detractors. Managing both is key to a successful social media marketing initiative; the new social media marketing portals are not places for one way conversations. Are you ready? Smart marketers will look for the most customer-driven content they can find in order to meet the demands of their “readership” on social media. While some may say that “information is the new coin of the realm,” it seems more accurate to offer the notion that relevant and engaging information is the coin of the realm in social media marketing. And perhaps you tire of this mantra from previous columns; however, the basic rules about content delivery still apply. Marketer - know thy audience! And don’t think that social media is going to be cost-effective Business Report | May 2009

just because it’s “free.” It’s far from free; the investment in creating the content that will get your brand the reputation it deserves will cost you – at least time, if not money (you may consider hiring a professional writer or blog developer). And don’t forget, you’re creating a community of brand “advocates.” So, what will you offer them as incentives? Take Coach as an example, a notable brand in the ladies accessories market, Coach has created many points of engagement via social marketing. From matching a brand shopper’s astrological sign to the type of Coach bag they should carry, to highlighting celebrities’ favorite Coach accessories in custom interviews. Now, that’s making (and understanding) friends for the brand! So, you may be thinking, how and where do I start a social media marketing initiative that makes sense for my business? Start by creating a plan: what are the goals of the initiative?

Do you want to build awareness or manage relationships? Know where you’re going to find your target audience and how much you’ll invest in communicating with them there. Then, outline a few key interactive marketing strategies that illustrate your brand. For example, will you primarily use viral video? What’s the general idea for your first few videos? Then, be ready for whatever feedback you get from your program. A final phase of your plan is measurement; include using a tool, like Google Analytics, to measure the success of your social media initiatives. Jayla Boire is a markitect and coach for strategically aligning business plans with marketing initiatives. Visit www.rightidea. net for more info.

There’s more than one way to do business today.

Nason Construction announces the achievements of several professional staff members as they promote sustainable construction practices. Doug Gianforte is director of the Philadelphia Division of Nason Construction and has expertise in the healthcare, pharmaceutical, corporate and education markets. He is a LEED Accredited Professional and a Green Advantage certified contractor. Doug serves as an authorized trainer of the Green Advantage program teaching about healthy, high performance buildings across the Mid-Atlantic region. Mark Purcell, is a LEED Accredited Professional who has worked on several LEED Certified projects in the educational, government and institutional markets. He is a strong advocate for sustainable design and was reelected as president of the Delaware Valley Green Building Council. David Gehringer is a LEED Accredited Professional who recently joined Nason Construction as a senior estimator in the Philadelphia office. Dave has completed several LEED Certified projects and has a thorough understanding of the financial benefits of operating green buildings.

Columbus’ replica ships to land in Lewes

On Friday, May 29, the ‘Pinta’ and the ‘Nina,’ replicas of Columbus’ ships, will open in Lewes. The ships will be docked at the Town Dock, Front Street, until their departure early Monday morning, June 1. The ‘Nina’ was built completely by hand and without the use of power tools, and was called by Archaeology magazine “the most historically correct Columbus replica ever built.” The ‘Pinta’ was recently built in Brazil to accompany the ‘Nina’ on all of her travels. She is a larger version of the archetypal caravel and offers larger deck space for walk-aboard tours. Both ships are touring together as a new and enhanced ‘sailing museum’ for the purpose of educating the public and school children on the ‘Caravel,’ a Portuguese ship used by Columbus and many early explorers to discover the world. While in port, the public is invited to visit the ships for walk-aboard selfguided tours. Tickets are $7 for adults, $6 for seniors and $5 for children. Children 4 and under are free. The ship is open every day from 9 to 6 p.m. Reservations are not necessary. For more information, visit


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Business Report | May 2009


health report

Beebe School of Nursing to receive $476,000 in federal funding Beebe Medical Center recently welcomed U.S. Senator Tom Carper (D-Del.) to discuss the $476,000 that Beebe Medical Center will receive from the federal omnibus funding bill. The money will be earmarked for the expansion of the Beebe School of Nursing, the only ‘hospital-based, diploma’ nursing school in Delaware, and one of the few in the nation. “I liked going to Beebe School of Nursing because of the hands-on experience I was able to get in the hospital,” Kim Moore, RN, a nurse in the Emergency Department, told Sen. Carper. “It also made the transition from school into the hospital much easier.” Ms. Moore, a graduate of the school, and George Austin, RN, another graduate and nurse in the Emergency Department, shared their experiences with the senator. Mr. Austin said that he not only worked as a tech at the hospital while attending the school, but also took part in a summer extern program in which students nurses spend time observing and helping nurses at Beebe Medical Center. Ms. Moore graduated in 2005 and Mr. Austin graduated in 2007. “Did many of your classmates stay in Sussex County?” asked the senator, well aware of the nationwide nursing shortage. While the two nurses said many of their classmates now work at Beebe, Jeffrey M. Fried, president and CEO of Beebe Medical Center, said that in 2001, 65% of students stayed in the county; and as many as 40%

Sen. Tom Carper speaks to Beebe Medical Center Emergency Department nurses George Austin, RN, and Kim Moore, RN. Both nurses graduated from Beebe School of Nursing.

of the graduates, on average, obtained positions at Beebe Medical Center. Beebe School of Nursing, established in 1921, moved into its present location adjacent to the hospital in the 1960s. The building has become too small and antiquated to meet the demands of the growing school. Beebe Medical Center officials are considering several options on how to expand. The state of Delaware has earmarked about $500,000 and the Beebe Medical

Foundation has raised about $400,000 through philanthropic donations. An expansion project could cost about $5 million. Sen. Carper visited Beebe Medical Center’s new Emergency Department and said he was impressed that the department already has implemented an electronic medical record system, and that Beebe Medical Center is in the second year of a five-year program to implement it systemwide.

Bayhealth’s Child Care Center receives Award

DELIVERED WITH LOVE - For the second year, the Auxiliary of Bayhealth Medical Center – Milford Memorial Hospital donated baby hats to the Women’s Services department. The Auxiliary purchased a total of 42 dozen baby hats imprinted with “Delivered with love at MMH.” From left are Judy Grier, Pat Crabb, Beverly French, Lois Chamberlain, Auxiliary President Pat Fisher, Mary Pollitt, Janice Caldwell and Nurse Manager Karen Kelly, RN. Business Report | May 2009

Bayhealth Medical Center’s Child Care & Early Learning Center recently received the Delaware Quality Award’s Delaware Quality Commitment Award at a special ceremony at the University of Delaware. The Delaware Quality Commitment Award recognizes businesses and organizations that are beginning their quality journey by putting the basic quality building blocks in place that will lead them to future performance excellence. Bayhealth’s Child Care & Early Learning Center opened in 1988 to provide child care services for Bayhealth employees. The Center is open seven days a week and offers care to children between the ages of 8 weeks and 5 years old.

45 Beebe nurses earn oncology certification Janie Wells, Elizabeth Wilson and Suzanne Vazzano of Beebe Medical Center have earned their Oncology Nursing Certification (OCN). Janie Wells, RN, OCN, who lives in Milton, works in Medical Oncology with medical oncologist Aasim Sebhai, MD. She joined Tunnell Cancer Center two and a half years ago following her graduation from Beebe School of Nursing. Elizabeth Wilson, RN, BSN, OCN works in Medical Oncology with medical oncologist and Medical Director of the Cancer Center, Srihari Peri, MD. She has been with Tunnell Cancer Center for five years. She attended Beebe School of Nursing and earned a bachelor’s degree in nursing from Wilmington University in 2008. She lives in Milton. Suzanne Vazzano, RN, OCN, who earned her OCN as a recertification, works in Medical Oncology and is a charge nurse in the infusion center. She has been an oncology nurse for 23 years. She joined Beebe

Tunnell Cancer Center nurses Suzanne Vazzano, RN, OCN; Elizabeth Wilson, RN, BSN, OCN; and Janie Wells, RN, OCN, recently earned their Oncology Nursing Certification.

Medical Center nearly two and a half years ago from Johns Hopkins University Hospital where she worked as a clinical nurse at The Sidney Kimmel Cancer Center in Medical Oncology, Bone Marrow Transplant, Outpatient and Home Hospice departments. Vazzano lives in Lewes. The Commission on Cancer requires that nurses who work in comprehensive cancer

centers achieve specialized oncology nursing knowledge and skills for the Cancer Center to maintain its accreditation status. Fourteen of the Center’s 23 nurses hold this specialized and additional certification, and several more are preparing to take the exam. Tunnell Cancer Center, which was established in 1995, sees nearly 200 patients each day.

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Business Report | May 2009

46 Bayhealth honors nursing staff

In conjunction with National Certified Nurses Day, a recognition dinner was held to honor the 201 board-certified nurses at Bayhealth Medical Center. Through collaboration by the American Nursing Association and American Nurses Credentialing Center, this special day was created to recognize certified nurses for their commitment to professional development and advancement. The importance of promoting quality nursing and health care through continuing education and certification is very important at Bayhealth. Nurses may take advantage of tuition reimbursement, access to web-based education and participation in local, regional, national and international conferences and seminars. “In the past year, Bayhealth has increased the level of certified nurses by 70%,” said Bonnie Perratto, MSN, MBA, RN, NEA-BC, FACHE, senior vice president/chief nursing executive.

Orthopaedic spine surgeon joins Bayhealth

Bayhealth Medical Center announces the addition of board-certified orthopaedic surgeon Stephen L. Malone, M.D. Dr. Malone is a graduate of Jefferson Medical College. He completed his orthopaedic surgery residency at the University of Cincinnati, which included nine months at The Children’s Hospital of Cincinnati. He completed his fellowship at the Center for Orthopedic Dr. Malone Spinal Surgery at the University of Southern California. Dr. Malone is trained on all aspects of spinal pathology with a particular emphasis on the treatment of sports-related spine injuries. He joins Bayhealth from private practice in New England. Dr. Malone has treated and operated on athletes from the NFL, NHL, PGA and other professional arenas, in addition to college and high school athletes. His treatment goal is a rapid restoration of the patient’s pre-injury level of activity through the use of conservative modalities or surgery, if required. He is a fellow of the North American Business Report | May 2009

In the first row from left are Bonnie Perratto MSN, MBA, RN, NEA-BC, FACHE, senior vice president/ chief nursing executive; Verna Sellers MSN, RN; Linda Burritt BSN, RN, OCN; Mary Batista BSN, RN, CMSRN; Janet Messina MSN, RN, OCN; and guest speaker Elaine Scherer MA, BSN, RN. Second row from left are John Gossman RN, CCRN; Andrea Holecek MSN, MBA, RN, APN, AOCNS; Elaine Ringler RN, OCN; Kathy Boyer BSN, RN, CMSRN; and Dianne Halpern MSN, RN.

Spine Society, the American Academy of Orthopedic Surgery and a diplomate of the American Board of Orthopedic Surgery. Dr. Malone is seeing patients at The Orthopaedic Spine Center in Dover. Appointments can be scheduled by calling 302-734-9700.

Mark Neurology expands practice

Michael Mark, M.D., announces the opening of his new Millsboro office in Suite 3A of the Sussex Professional Center at 28467 DuPont Boulevard. Dr. Mark is a board-certified neurologist, specializing in the diagnosis and treatment of problems related to the spine, brain and nervous system. In practice in Milford for 19 years, Dr. Mark was originally with the former Dickinson Medical Group after serving as assistant medical director of Neurology and professor of Neurology at Downstate, a major New York City teaching hospital. He continues to maintain his own practice in Milford at 1011 N. Walnut St. Dr. Mark received his medical degree from the University of Miami and completed his Neurology residency at the University of California, San Diego. He also obtained specialized training in neuroopthalmology at Mount Sinai Medical Center in New York City. Dr. Mark accepts most insurance plans

and both medical and non-medical referrals. For more information and to schedule an appointment, call 302-933-0111.

Dr. Jones expands practice

Arthur Jones, DO, of Bayhealth Women’s Care Associates in Milford has expanded his obstetrical and gynecological services to the Georgetown area. He is now seeing patients at 25 Bridgeville Road in Georgetown in addition to his Milford office at 517 South DuPont Highway. Dr. Jones received his medical degree from the Philadelphia College of Osteopathic Medicine, and completed residencies at St. John Detroit Health Systems in Detroit, Mich., and St. John Macomb Hospital in Warren, Mich. Dr. Jones provides a full range of comprehensive women’s health care. To make an appointment, call 302424-6511.

Bayhealth welcomes Dr. Savul

Bayhealth Medical Center announces the addition of Sajjad A. Savul, MD, MS, as the new medical director of Occupational Health Services. Dr. Savul comes to Bayhealth from Virtua Health System in Mount

Dr. Savul

47 Holly, N.J. where he served as an occupational medicine physician. His specialties include Workers Compensation Injury Care, Medical Surveillance Exams, Fitness for Duty Evaluations, worksite program development, MRO services, pre-employment physicials, student assessments and employee health services. Dr. Savul received his medical degree from Khyber Medical College, University of Peshawar in Pakistan, and his M.S. degree in aerospace medicine from Wright State University School of Medicine in Dayton, Ohio. He is board-certified in family medicine by the American Board of Family Practice. He is also a member of the American College of Occupational and Environmental Medicine, American College of Preventive Medicine, American Socity of Addiction Medicine and the American Academy of Urgent Care Medicine. If you are an employer interested in more information about Bayhealth Occupational Health Services, call 302744-7012.

East Sussex Relay for Life celebrates 12 years

The East Sussex Relay for Life celebrates its 12th anniversary this year. Since the beginning, Beebe Medical Center’s Tunnell Cancer Center has been a strong supporter of the American Cancer Society and Relay for Life. In fact, Relay for Life has become a vital part of Beebe’s community spirit, from holding on-site fundraisers to financial support. “The Society’s screening guidelines are a direct result of our research efforts,” said Laura Martin, spokeswoman for the American Cancer Society. “Organizations like Beebe and the large number of community members who participate in Relay For Life enable the Society to continue its research.” Relay for Life is a celebration of life dedicated to present and former cancer patients, families and friends. The 12th Annual East Sussex Relay for Life will be held on May 8-9 at American Legion Post #28 on Route 24 in Oak Orchard. For more information on the East Sussex Relay for Life, visit eastsussex or contact the American Cancer Society at 1-800-937-9696.

Hospital Fair planned

The Auxiliary of Bayhealth Medical Center – Milford Memorial Hospital will hold its annual Lasagna Dinner and Raffle on Friday, May 15 as part of the 52nd Annual Hospital Fair. The Lasagna Dinner, like the Fair itself, will be held at a new location this year at Milford Middle School. A dinner of meat or vegetable lasagna, bread, salad, beverage and dessert will

Bayhealth hosts Doctor’s Day On March 31, Bayhealth Medical Center – Kent General Hospital hosted a Doctor’s Day recognition breakfast to express appreciation for the physicians who provide high-quality care to our community. Over 45 types of medical and surgical specialists practice at Bayhealth, ranging from cardiac surgery to geriatrics, oncology to orthopedics, and many more. To learn more about these doctors, or for help in finding a physician to meet your needs, call Bayhealth’s Physician Referral and Information Line toll-free at 1-866-BAY-DOCS. Or, visit our online physician directory at

Family Practice Physician Dr. Samuel M. Wilson; and Bayhealth Senior Vice President Chief Medical Officer, Gary Siegelman, MD

be served from 5 to 7 p.m., and take-outs will be available. The dinner is $8 for adults and $5 for children 10 and under. After dinner, head over to the Milford Middle School auditorium to catch The Honeycombs in concert from 6 to 8 p.m.

For more information or to purchase tickets, call Harvey Kenton, ticket chair, at 422-9634. Raffle tickets are $2 each or 6 for $10 and may be purchased in the Reflections Gift Shop or by calling 4244465.

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Bethany Beach location since 1984. Situated on busy Rt. 26 with great exposure to the all the summer time traffic. Offered at $479,900. Call Mearl Layton for details.

Self Store/retail rentalS Self Store/office SPace

This parcel encompasses over 7 acres on Rt. 26 in Millville. 76,000 sq ft of space included in sale. $6,250,000 w/ owner financing available. Ask for Mearl Layton.

Deli/catering oPeration DeveloPment oPPortunITy

Located in the West Fenwick Island area. Eat in/ Carry out and catering. Good clientele with room for expansion in fast growing area. $109,900. Ask for Mearl Layton.

Adjacent to the Bayside community in West Fenwick. 29.46 cleared acres w/ water and sewer available. Cleared and level. $5,862,000. Ask for Mearl Layton.

Situated on 4.8 acre with approval for over 57,000 sq ft of storage and office space. All site work complete adjacent to Millville By The Sea. $1,750,000. Ask for R.J. Kauffman.

rental unitS

58.85 acre w/ 28 Rental Unitsbetween Millsboro and Longneck. Good frontage on quiet road just off of Rt. 24. Mostly cleared parcels will subdivide into 2 parcels. Call Mearl Layton for details.

Business Report | May 2009

48 Bayhealth Medical Center names employees of the quarter

Dr. Anthony Policastro sang a song for the crowd. A performance of Policastro’s band, made up of all doctors, was up for auction at the event. Photo by Daniel Richardson

Nanticoke auction brings a taste of Vegas to Bridgeville By Daniel Richardson

The annual Nanticoke fund raiser/auction had a Las Vegas theme this year. Held again at Heritage Shores, the auction, entitled “Viva Las Vegas” gave attendees a chance to put their money on a good cause. All proceeds go to benefit the community hospital. Last year’s auction brought in $94,000 and the funds were used to help build the hospital’s stroke center. The item that brought in the most amount of money during the live auction this year was appropriately a Las Vegas vacation package. The winning bid for the vacation was $3,000.



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Bayhealth Medical Center recently named Theresa Reynolds, LPCMH-NCC and Teri Bowles, the northern and southern division Employees of the Quarter. Each received a $100 restaurant gift certificate, a certificate of recognition, a special parking space and the opportunity to be employee of the year. Reynolds is a licensed professional counselor of mental health and works at the Smyrna High School and Woodbridge High School Wellness Centers. Ms. Reynolds has been with Bayhealth for 23 years. Before working in the Wellness Centers, she worked in child life at Kent General Hospital. She lives in Smyrna and has two grown children; Daniel, 19, and Ashley, 23. Teri Bowles was named the southern division employee of

the quarter. Bowles has been with Bayhealth for 14 years. She is the lead occupation health technician with Bayhealth’s Occupational Health Services where she offers offsite occupational health services Bowles to companies throughout the region. Bowles volunteered as a candy striper as a teenager and has kept her close bond with the hospital by becoming a member of the Milford Memorial Auxiliary. She lives in Harrington and has two grown children, Jimmy Payton, 23, and Jessica Payton, 19.


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Business Report | May 2009

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Bayhealth nurses receive DAISY Awards Registered nurses at Bayhealth Medical Center were recently honored with the DAISY Award for Extraordinary Nurses. Dennis Dittoe, RN, and Nicola Knaupe, BSN, RN, received the first DAISY Awards in special ceremonies at Milford Memorial and Kent General Hospitals. Presented in collaboration with The American Organization of Nurse Executives (AONE), the award is part of the DAISY Foundation’s program to recognize the extraordinary efforts nurses perform everyday. The DAISY awards are presented quarterly to a nurse from Kent General Hospital and a nurse from Milford Memorial Hospital. Each honoree receives a certificate commending him or her as an “Extraordinary Nurse” as well as a sculpture called “A Healer’s Touch,” handcarved by artists of the Shona Tribe in

Africa. Dennis Dittoe, RN, is a nurse in the Emergency Department at Milford Memorial Hospital. His exceptional customer service skills are most evident in Triage, where he is able to calm and soothe patients while obtaining vital signs. Dittoe also works closely with graduate nurses to help them feel welcome as they transition into their new roles. Nicola Knaupe, BSN, RN, is a nurse in the Emergency Department at Kent General Hospital. Knaupe is especially recognized for her ability to provide advanced life support measures to patients while also meeting their emotional needs. Knaupe started a hospital-wide monetary collection for a couple who were patients and in crisis, and obtained transportation for one of the patients who was

being discharged to family. The not-for-profit DAISY Foundation, which is based in California, was established by family members in memory of J. Patrick Barnes who died at the age of 33 in 1999 from complications of Idiopathic Thrombocytopenic Purpura (ITP), an autoimmune disease. The care Patrick and his family received from nurses while he was ill inspired this unique means of thanking nurses for making a profound difference in the lives of their patients. “Nurses are heroes everyday. It’s important that our nurses know their work is highly valued, and The DAISY Foundation provides another way for us to do that,” said Bayhealth Senior Vice President of Patient Care Services/Chief Nurse Executive Bonnie Perratto MSN, MBA, RN, NEA-BC, FACHE.

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business licenses


K&L Dryden Inc.; 113 Garfield Parkway, Bethany Beach; retailer-dry goods and apparel K&L Dryden Inc., Shore Foods; 115 Garfield Parkway, Bethany Beach; retailer-food (except restaurant)


Weightloss MD Dover, LLC; 258 E. Camden Wyoming Ave., Camden; reconciliation purpose code Westerman, William, Bill Westerman Company; 32 South St., Camden; retailercatalogue and mail order house


Delmar Brewing Company LLC; 501 N. BiState Blvd., Delmar; manufacturer-alcoholic beverages HFG Mgt. LLC; 34936 Sussex Hwy., Delmar; professional and/or personal servicesunclassified Keenan Zackary Alexander, Island Wonderz Tanning; 510 N. BiState Blvd., Delmar; professional and/or personal servicesunclassified Smith, Matthew; 12936 Whitesville Rd., Delmar; reconciliation purpose code Wyatt, Williard, Wyatt Construction LLC; 36547 Providence Church Rd., Delmar; reconciliation purpose code


AAA Asphalt Sealing of Delaware; 263 Mount Friendship Rd., Dover; contractorresidential Back to Basics; 158 Granite Way, Dover; retailer-catalogue and mail order house Beckham, Brandon M., BC Productions; 1289 Walker Rd. #24, Dover; retailer-food (except restaurant) Burks, Raymond; 482 Sunset Dr., Dover; reconciliation purpose code Byler, David, Byler Construction; 1203 College Park Dr., Dover; contractorresidential Cason, Robin F.; 6033 Larch Ct., Dover; professional and/or personal servicesunclassified Clausell, Maggie, Zoe Credit Management Svc. LLC; 9 E. Loockerman St. Ste. 205, Dover; professional and/or personal services Courtney, Jason, Sixx’s Lawn Care; 347 Wilmas Way, Dover; professional and/or personal services-unclassified Dalton, Darcell; 137 Aintree Ln. Ste. 4, Dover; reconciliation purpose code Dixon, Alfus Wayne; 382 Nimitz Rd., Dover; reconciliation purpose code Garnsey, Brian, Husband 4 Hire; 34 Debs Way, Dover; reconciliation purpose code Herbert, Jill E., Silk Creek Metalworks; 223 N. Bradford St., Dover; retailer-transient

Business Report | May 2009

(10 days or less) Jamaican “Dutch Pot” Cuisine LLC: 51 Riverside Rd., Dover; retailer-restaurant Li Chong, China House Chinese Restaurant; 250 Gateway South Blvd., Ste. 180, Dover; retailer-restaurant Mobile Nature Doctor LLC, Docshealth. com; 73 Greentree Dr. #14, Dover; professional and/or personal services-unclassified North Eastern Waffles LLC; 4003 S. Dupont Hwy., Dover; retailer-restaurant Port in the Storm LLC; 1679 S. Dupont Hwy., Ste. 16, Dover; professional servicescounselor Wallmates LLC: 498 Main St., Dover; reconciliation purpose code Webb, William R., Unique Images; 100 Golden Ln., Apt. 203, Dover; photographer Welch, James; 115 W. Loockerman St., Dover; reconciliation purpose code Yoder, Jerry Ray, JR&L Builders LLC; 1919 Sharon Hill Rd., Dover; reconciliation purpose code


Campbell, Randy, Randy’s Home Service; 24242 Shortly Rd., Georgetown; contractor-residential Raeuber, Susan L., SLR Cleaning; 18547 Whaleys Corner Rd., Georgetown; profes-

sional and/or personal services-unclassified Robinson, Kim L, A+ Cleaning Service; 22174 Bunting Rd., Georgetown; professional and/or personal services-unclassified


Scramlin, Brian K., Aeolus Clean Energy; 618 Woodyard Rd., Greenwood; manufacturer-farm equipment


Ackinson, Bruce A., Bruce Home Repair LLC; 350 Cams Fortune Way, Harrington; contractor-residential Cortes, Brunilda, J&B Crabs; 784 Gallo Rd., Harrington; retailer-food (except restaurant) Edge Carpentry LLC, The; 21 Raspberry Ln., Harrington; contractor-residential National Merchandise LLC, National Merchandise; 3 Commerce St., Harrington; wholesaler-any products


Ayannah Farm; 32930 Curley Dr., Laurel; professional and/or personal services Fogel, Jill M., Jill Marie Fogel Consulting; 103 W. 6th St., Laurel; professional and/ or personal services-unclassified Food Fun and Games LLC, Fun and

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51 Games; 10912 County Seat Hwy., Laurel; retailer-various products Lee, Ronda S.; Rte. 13 Market, P.O. Box 32, Laurel; reconciliation purpose code Legendary Services; 30300 E. Trap Pond Rd., Laurel; contractor-residential Lofland, Howard and Crystal M.; 34376 Columbia Rd., Laurel; reconciliation purpose code Lofland’s Kennels; 34376 Columbia Rd., Laurel; reconcilation purpose code Milligan, David, D&D Lawn Care; 14604 Katelyn Ct., Laurel; professional and/or personal services Radd, Eugene W., Blacksmith Woodworks; 14545 Arvey Rd., Laurel; professional and/or personal services Scotty’s Speed & Diesel LLC; 311 Maryland Ave., Laurel; personal service-motor vehicle service Shepherd, Sharon, Car Finders Unlimited; 8183 Woodland Ferry Rd., Laurel; wholesaler-transportation equipment Thomas Corell, HD Tire Service & Sales; 28126 Seaford Rd., Laurel; professional and/or personal services-unclassified Ulrich, Julia C., Julia Todd Photo and Design; 309 E. 6th St., Laurel; professional and/or personal services


Bi Litigation LLC; 119 W. 3rd St., Lewes; professional services-legal office Cardinal Grass & Garden LLC; 124 Heather Dr., Lewes; professional and/or personal services-unclassified Constantine Enterprises LLC; 16192 Coastal Hwy., Lewes; reconciliation purpose code Delmarva Water Works; 39 Aintree Dr., Lewes; professional and/or personal services-unclassified Donnybrook of DE LLC; 34338 Postal Ln., Lewes; contractor-residential Dustntime, Dust N Time LLC; 23021 Holly Ct., Lewes; professional and/or personal services-unclassified Hall, James C., JC Hall; 9 Coventry Ln., Lewes; reconciliation purpose code Hired-Minds Professional Services; 29913 Vincent Ave., Lewes; professional and/or personal services Komar, Siarhei N., Greenmaster Lawn Service; 17059 S. Brandt St. Unit 3106, Lewes; professional and/or personal services-unclassified Lewes Pigs LLC, Bethany Blues of Lewes; 18385 Coastal Hwy., Lewes; retailerrestaurant Paige Six; Captains Quarters, Suite B, Lewes; retailer-dry goods and apparel Pampered at the Beach; 201 Towne Ct., Lewes; professional and/or personal services SMF Deliveries LLC; 17 Amberwood Way, Lewes; wholesaler-food (except

processor) Staebler, Dwight, Staebler Improvements & Construction Co.; 39552 Maple Dr., Lewes; contractor-residential Wentworth & Whelk LLC, Harvard Business Services Inc.; 16192 Coastal Hwy., Lewes; retailer-dry goods and apparel

various products Trocan Ray, Popeye’s Cycle; 26211 Tucks Rd., Millsboro; professional and/or personal services-unclassified Ultimate of Millsboro, Inc., Ultimate Tan, Inc.; 28362 Dupont Blvd., Millsboro; professional and/or personal services-unclassified



Art & Soul; 13 Misty Vale Ct., Milford; retailer-various products Blakely, Kenneth G., Inshore Guide Service; 102 Causey Ave., Milford; professional and/or personal services-unclassified Brooks, Sheila, Staging & Redesigning Solutions; 218 Beaufort Ln., Milford; professional and/or personal services-unclassified Campos Construction LLC; 232 S. Landing Dr., Milford; contractor-residential CRWP Eaglesystems LLC; Eaglesystems; 702 N. St., Milford; contractornonresidential Fuhrman, Susa B., Lola’s Fancy; 48 Lexington Dr., Milford; retailer-dry goods and apparel Glasstones Stringed Instruments LLC; 30065 Stage Coach Circle, Milford; reconciliation purpose code Heartful Marketing LLC; 14 Sunset Ln., Milford; retailer-various products Hitchens, Debbie L., Helping Hands Non-Medical Care LLC; 18502 Thelma Ln., Milford; professional and/or personal services-unclassified New Ventures LLC, Bread & Butter Bakery; 602 SE 4th St., Milford; retailer-food (except restaurant) Top Notch Custom Inc.; 158 Cavert Rd., Milford; reconcilation purpose code


Alaina’s Grand Salon LLC; 28437 Dupont Blvd., Millsboro; reconciliation purpose code Bayer, Omer N., Castle Contractors LLC; 312 Grace St., Millsboro; reconciliation purpose code Critters R US LLC, Critters R US; 31902 Schooner Dr., Millsboro; retailer-various products Faire Godmother’s, Inc.; 35503 Joann Dr., Millsboro; professional and/or personal services Featherer, Robert, Featherer Painting; 34990 Starboard Ct., Millsboro; contractorresidential Gornetski, Antionette, A&B 2 Media; 34396 High Tide Dr. S, Millsboro; professional and/or personal services-unclassified Jarbels Inc., Dollars & Sense; Peninsula Crossing, 26670 Centerview Dr., Millsboro; retailer-various products NCD Remodeling LLC; 29460 Glenwood Dr., Millsboro; contractor-residential Sleepy’s LLC, Sleepy’s; US Rt. 113 Peninsula Crossing Ctr., Millsboro; retailer-

Blue Jay Way Farms LLC, Joe Ben’s Auto Stop; 23468 Sussex Hwy., Seaford; personal service-motor vehicle service CheChem Color Solutions, Inc.; 26770 Canal Ln., Seaford; reconciliation purpose code Cole, Nancy M., Dust Bunnies Cleaning Svc.; 27187 Dillards Rd., Seaford; reconciliation purpose code Custom Lawn Care; 7558 Rivershore Dr., Seaford; professional and/or personal services-unclassified Global Diversified Sales LLC; 103 Davis Dr., Seaford; reconciliation purpose code Le Nguyen Son Thanth; 811 Norman Eskridge Hwy., Seaford; reconciliation purpose code McDorman Matthew S., Super Services; 7 W. 4th St., Seaford; personal servicesgeneral repairperson Miller, William G., Woodland Furniture; 1001 Norman Eskridge Hwy., Seaford; reconciliation purpose code Waller, Marcia B.; 8773 Concord Rd., Seaford; sales representative


Childs and Childs Sales Inc.; 524 Black Diamond Rd., Smyrna; reconciliation purpose code Delaware Explosion All Star Gym; 93 Artisan Dr. Ste. 6, Smyrna; personal servicesdance school Ehlen, Jennifer J., Joy Jewelry; 51 Ogden Ct., Smyrna; retailer-dry goods & apparel Elliott, Linda, Daisy Doodle Embroidery & Design; 722 Radnor Ln., Smyrna; retailervarious products Fifth Color LLC; 347 E. Frazier St., Smyrna; reconciliation purpose code Gunter, Steven C.; 330 Greens Branch Ln., Smyrna; reconciliation purpose code Hanzer, Tiffany Evans; T&T Trucking; 2 Vanburen Ct., Smyrna; drayperson/mover Lamborn Km & Sons Contracting LLC; 107 Poe Dr., Smryna; contractor-residential North Eastern Waffles LLC; 37 S. Cory Ln., Smyrna; retailer-restaurant Unlimited Automotive Services; 196 York Dr., Smyrna; professional and/or personal services-unclassified Upscale Towing & Recovery LLC; 253 E. Constitution Dr., Smyrna; personal servicesmotor vehicle service Vogl, Svetlana, Svetlana Vogl Photography; 360 Sunnyside Rd., Smryna; professional and/or personal services-unclassified Business Report | May 2009


business directory


Fax 302-536-1547

Greater Millsboro Chamber

of Commerce

117 William Ross Lane Horty & Horty, P.A. Doug Phillips, Director, CPA 302-730-4560 Fax 302-730-4562 3702 N. Dupont Hwy. Dover, DE 19901


Seaford, DE 19973

ARCHITECTS & ENGINEERS A-ES ArchiTech, LLC Eric A. Booth Thomas D. Plotts 410-543-4595 Fax 410-543-4898

Morning Star Business Report Laura Rogers or Doris Shenton 302-629-9788 Fax 302-629-9243 PO Box 1000, 628 W. Stein Hwy. Seaford, DE 19973 The Seaford Star Bryant Richardson 302-629-9788 Fax 302-629-9243 PO Box 1000, 628 W. Stein 110 W. Church St. Salisbury, MD 21801 George, Miles & Buhr, LLC Michelle Everngam 302-628-1421 Fax 302-628-8350 400 High St. Seaford, DE 19973 George, Miles & Buhr, LLC Michelle Everngam 302-645-1944 Fax 302-645-2236

Hwy. Seaford, DE 19973

The Laurel Star

1143 Savannah Rd., Suite 1

CABINETRY U. L. Harman, Inc. Delores Bowles Jeff Riddleberger 800-346-4887 302-492-3456 Fax 410-482-8879 PO Box 56 Marydel DE 19964


Chamber of Commerce Sandy Dale

302-734-7513 Fax 302-678-0189 435 N. DuPont Hwy. Dover, DE 19901 Georgetown


Fax 302-856-1577

Seaford, DE 19973


Betsy Reamer


Herb Konowitz

PO Box 1000, 628 W. Stein Hwy.

Kent County 302-745-1315 Sussex County

Sharen E. Hagerty CPS/CAP 302-536-1445

Business Report | May 2009

Ed Heath 302-956-0155 P.O. Box 187 Millsboro, DE 19966 Milton Chamber of Commerce Georgia Dalzell 302-684-1101 707 Chestnut St. P.O. Box 61 Milton, DE 19968 Rehoboth-Dewey Chamber of Commerce Carol Everhart 302-227-6446 800-441-1329 ext. 13 Fax 302-227-8351 501 Rehoboth Ave. Rehoboth Beach, DE 1997

Chamber of Commerce


Karen Duffield

Georgetown, DE 19947

Fax 302-629-9243

Fax 302-934-6065

Greater Seaford



Chamber of Commerce

Lewes, DE 19958

Pat Murphy

Fran Bruce

140 Layton Ave., PO Box 1

Lewes Chamber of Commerce 302-645-8073

Toll Free 877-465-3937 Fax 302-645-8412 P.O. Box 1, 120 Kings Hwy. Lewes, DE 19958

Paula Gunson 302-629-9690 Fax 302-629-0281 221 High St. Seaford DE 19973

Communications DCI Voice Solutions Tanya Wilhelmi 410-341-6200 Fax 410-219-3659



216 E. Main St.

Salisbury, MD 21804


Gary Schaaf


Fax 302-491-8804

Bank of Delmarva Donald Dykes 302-875-5901 Fax 302-875-1766 200 East Market St.

Laurel, DE 19956

P.O. Box 563

Del One Georgetown, DE 19947 Z-Tronix Computers & Software

Alan Stolzenbach 302-628-9661

Fax 302-628-7733

22876 Sussex Highway, Unit 7

7 Statewide Locations Debbie Jewell 302-672-1492 Fax 302-739-1790 270 Beiser Blvd. Dover, DE 19904

Seaford, DE 19973

Delaware State Police


Stephen Cimo

Federal Credit Union 302-856-3501 ext. 120

University of Del. Div. of

Prof. & Continuing Studies Tara Kee


Fax 302-831-3292

Carter Partnership Center Del Tech Owens Campus Georgetown, DE 19947

Fax 302-856-2539 PO Box 800 Georgetown, DE 19947 Discover Bank Sherry Berman 302-349-4512

Mr. Go-Glass

Ric Ross

Seaford Professional Center


Rt. 13 South

Fax 302-645-9705

Seaford DE 19973

Sussex County Federal

17701 Dartmouth Dr., #3

Credit Union

Lewes, DE 19958

Paula Campbell Pamela Fleuette 302-629-0100 Fax 302-629-2583 PO Box 1800 1941 Bridgeville Hwy.

GRAPHIC/WEBSITE DESIGN Dean Design/ Marketing Group Jane E. Dean 302-674-5007

Seaford, DE 19973

877-407-9800 Lincoln, DE


Fax 717-898-9570

Watson Yates Funeral Home Gary Yates 302-629-8561 Fax 302-629-7961 Front & King St.

13 Water St. Lincoln, DE 19960 Hamilton Associates Herb G.Quick

Seaford, DE 19973

Jocelyn K. Quick


Fax 302-629-4949

Mr. Go-Glass

Bruce Johnston 302-629-4947 Fax 302-629-4843

302-629-4949 PO Box 1431 Seaford DE 19973

Health Beebe Medical Center

Fax 302-349-4578

680 North Dual Hwy.


Seaford Village Shopping Ctr.


Seaford, DE 19973


Delaware Solid Waste

Mr. Go-Glass


Wendy Pizzadili 302-739-5361

Fax 302-739-4287

1128 S. Bradford St., PO Box 455

Dover, DE 19903

502 East Market St. Greenwood, DE 19950

Chad Davis

Seaford Federal Credit Union

Fax 302-674-8637

Mary Adams 302-629-7852 Fax 302-629-9125

302-674-3390 3895 N. DuPont Hwy. Dover, DE 19901

Nancy Cummings Fax 302-644-9032 424 Savannah Rd. Lewes, DE 19958-0226 Heritage At Milford Genesis HealthCare Cheryl Stover Business Report | May 2009

54 302-422-8700


Fax 302-422-8744 500 South DuPont Blvd. Milford, DE 19963

Nanticoke Health Services Reneé Morris


Fax 302-629-2493 801 Middleford Rd.

Seaford, DE 19973 Bayhealth Medical Center

Milford Memorial Hospital Ellen Shockley 302-430-5034

Fax 302-430-5946 21 W. Clarke Ave.

Milford, DE 19968

INSURANCE Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 800-966-4514

Fax 302-536-6257

500 W. Stein Highway Seaford, DE 19973

Clifford Short Insurance Cliff Short


Fax 302-856-7943 606 East Market St.

Georgetown, DE 19947


Business Report | May 2009

Fax 302-875-8288

1636-D Savannah Rd.

Coldwell Banker

Lewes, DE 19958

Resort Realty


Laurel, DE 19956

Abra…ca…dinner! LLC

218 Laureltowne

LEGAL SERVICE Sergovic and Carmean, P.A. Joan Tyndall


Fax 302-855-1270 123 W.Market St.

Kris Etze

302-228-6125 Fax 302-945-4153 PO Box 142 Harbeson, DE 19951

Georgetown, DE 19947



Eric Crossan Studios 1024 S. Tower Dr.

Salisbury, MD 21804

MORTGAGES The Mortgage Market of Delaware

JoAnn Moore


Cell 302-236-1229

(through website) Serving All Delmarva

PORTRAITS Portraits In The Sand Dave Koster

302-226-9226 Fax 302-226-8424 110 White Oak Rd.

Fax 302-422-4494

Rehoboth Beach, DE 19971


Milford, DE 19963

Long & Foster Real Estate, Inc.


302-227-2541 ext. 470

themortgagemarketof 401 S. Dupont Boulevard

Payroll Professionals Donna Petranto 302-645-5700 302-645-0395 20184 Coastal Hwy Rehoboth Beach, DE 19971

TATTOO STUDIO Ancient Art Tattoo Studio,Inc. Peggi Hurley 302-644-1864

Lewes, DE 19958

Fax 302-227-3804

Fax 877-302-7821

800-572-9838 Fax 410-860-5260

302-745-8764 cell



302-227-5000 office

Eric Crossan Lifestar Ambulance Mike Parker

Skip Faust

Ethel M. Lewis 800-462-3224

Fax 302-227-8165 720 Rehoboth Ave. Rehoboth Beach, DE 19971

34410 Tenley Ct. #1

UTILITIES Artesian Water Company George Phillips 302-453-6900 302-684-2527 800-332-5114 Fax 302-453-6957 Fax 302-684-5164 664 Churchman’s Rd. Newark, DE 19702 28322 Lewes Georgetown Hwy., Unit 4, Milton, DE 19965 Tidewater Utilities Gerard Esposito 800-523-7224 302-734-7500 Fax 302-734-9297 1100 S. Little Creek Road Dover, DE 19901

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Morning Star Business Report  

May 2009 edition - Morning Star Business Report is published by Morning Star Publications, publishers of the Seaford Star, Laurel Star, Sali...