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Madden keeps active during his retirement By Frank B. Calio

al design team and set to work renovating the 44,000-square-foot building. Promoting healthy living was a major priority for management, and it shows. From shooting pool in the break room, to taking a run on the treadmill, to pitching horseshoes under the sun, Trinity Transport has taken many steps to ensure their employees are happy – and healthy. With so many workers, all with

Some people retire and do nothing but sit in their easy chair and watch game shows or ESPN all day. Unfortunately, it is these people that most often deteriorate the fastest, both physically and mentally. Many become sick and several die, especially men, within five years of their retirement. With more people living longer, some retiring before collecting social security, retirement does not have to be that way. Retired Seaford resident Dr. Kenneth Madden, former Seaford school superintendent and Delaware’s state superintendent, retired at the age of 63 and cannot be classified as a couch potato. Not having much time to play golf while raising his family and being an educator, he decided to resume the game two years after he retired from his state position. Still going strong at 91 years young, soon to be 92 he mentions, Madden plays golf once to twice a week - weather permitting - 12 months a year. Madden plays with the Maryland Inter-club Senior Golf Association, (MISGA) a group of five divisions of senior golfers from eastern Maryland and lower Delaware and picks up a game now and then with friends. The MISGA golfers travel to Georgetown; Ocean City, Md.; Milford; Cambridge, Md.; and several other towns in the Maryland and Delaware area. Some days Madden plays nine holes and others he goes the distance playing 18 holes, which is a good four hours of play. He used to walk the course until unsuccessful surgery

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From left, Trinity Transport employees Justin Quillen, Denise Hurley, Vikki Marquis and Chris McAvoy shoot some hoops during a break recently. The outside basketball court is just one way the company promotes healthy living amongst its employees.

Trinity Transport promotes healthy living By James Diehl The management at Seaford-based Trinity Transport, Inc. believes that a healthy employee makes for a happy, and more dependable, employee. So they go the extra mile to make sure their workers have every opportunity to stay in shape and live healthier lives. Housed in the old Strikemaster Bowling Lanes, the company provides many opportunities for their more than 100 on-site employees. The facility

boasts a workout room, a basketball court and an outdoor walking track, just to name a few. “These things are important to the company, as a whole, because when you’re healthy, you’re a happier person and you’re more productive,” said Susan Messick, the benefits administrator for Trinity Transport. “We certainly want our employees to be happy.” When Trinity bought the facility in the fall of 2005, they hired a profession-

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Morning Star Business Report • April 2008

Trinity Transport offers employees healthy benefits Continued from page one

different schedules, the company’s management wanted to make sure everyone had the chance to take advantage of the facilities, as often as they liked. So they took security measures that allow each of their workers access to the facility’s workout room 24 hours a day, 7 days a week. But it’s not only open for employees – family members can also use the gym. It’s yet another perk that makes Trinity Transport a special place to work, say employees. “It’s definitely very convenient. That’s the biggest perk for me,” said Trinity employee Justin Quillen. “I get off work at 5:00 and I can go right to the gym. Some days are stressful so I like to go into the gym to de-stress.” In addition to the exercise facilities – both inside and outside – there’s also the popular lunch wagon, a healthy food alternative available for employees three days each week. “The lunch wagon started out as a healthy alternative with salads and sandwiches, but it’s gotten a bit more involved as time’s gone by,” Messick said. “Now we have a salad bar, as well as fruits and vegetables. Employees sign up for the program and pay $3 a

day, which of course doesn’t begin to cover the costs. But we talked [to management] and they said that was fine as long as it was healthy.” For employees who aren’t into lifting weights, the company has also turned a small part of their outside property into an area conducive to exercise.When stepping away from their desks, workers can shoot some hoops, pitch horseshoes, go for a stroll on a makeshift walking track, or even hold a pickup volleyball game on the on-site beach volleyball court. “We just want to get them active,” said Messick. “You can get so involved with your work and sometimes it’s nice to just take a break and go outside.” The employees seem to agree – when the weather is pleasant, several Trinity employees make their way outside to take in some fresh air and get a little exercise. “It’s a big perk for me. If these things weren’t available, I wouldn’t be using a gym at all,” says employee Bernie Lankford, who can regularly be found on the elliptical machine in the gym, but also loves to take an outdoor stroll when the weather’s nice. “It’s worked out tremendously for me. It’s helped me lose some weight and it

Morning Star Business Report is published by Morning Star Publications, Inc., 628 West Stein Highway, Seaford. Morning Star Publications, Inc. also publishes the (Salisbury) Business Journal, the Seaford Star and Laurel Star community newspapers, and annual special interest publications. Call Laura Rogers or Doris Shenton at 302-629-9788 for information about advertising. Send business news to

INDEX Business Directory Business Licenses Business Mix Chamber News Financial Health News

34-36 26-27 13-15 6-7 17 18-25

Investing Marketing Personnel File Requester Technology Writing with an edge

9 32 10-12 29 38 8

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Trinity Transport’s Mark Stephenson helps Sherri Holder with some exercises recently at the company’s on-site workout room. Healthy living is an ongoing priority at the Seaford-based company.

gives me more mobility.” In addition to helping employees stay healthy in the short-term, Messick says she hopes to begin addressing more long-term health issues through regular employee meetings. Talks on diabetes, heart disease and cancer, and ways to help prevent such catastrophic health conditions, are already being planned. “Health is an important issue and we want to address these topics,” Messick said.

Trinity Transport is a third-party transportation intermediary, arranging freight delivery, providing logistics and developing transport technology for manufacturers and distributions throughout the United States and Canada. They have been named the 17th largest freight broker in the country by Transport Topics magazine and one of the 5,000 fastest growing companies by Inc. Magazine. The company was founded in 1979 and boasts offices in five states.

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Morning Star Business Report • April 2008

Chamber News Annual bike tour planned The Bethany-Fenwick Area Chamber of Commerce’s annual Ocean-ToBay Bike Tour is a favored seasonopening ride. This year’s tour is Saturday, April 19. Cyclists choose from 25-, 35-, or 50-mile courses through the quiet resorts of Bethany Beach and Fenwick Island. This award-winning tour offers participants a leisurely ride on flat terrain, through coastal and inland bay areas. Registration is open online at Until April 12, pre-registration is $30 per adult ($35 after April 12). Registration for students (18 and under) is $15. Children age 4 and under ride for free. Teams of six or more are $25 each. New this year - registration and check-in for those pre-registered will be held in downtown Bethany Beach, Garfield Parkway at the boardwalk. And, all the routes begin and end in downtown Bethany. The tour begins at 8 a.m. on Saturday, April 19 and has three rest stops with light snacks and refreshments along the way. Sag wagons are available from 8 a.m. until 3 p.m. to assist riders. Each pre-registered participant receives a goody bag and t-shirt at check-in. All other participants will receive shirts and goody bags on a first-come, firstserved basis. For more information, contact the chamber at 800-962-SURF.

State Chamber April events Online registration is available at April 10 Dover Lead Group Meeting 8:15 – 9:15 a.m. Location: Coldwell Banker Amato Commercial Realtors, 500 West Loockerman St., 3rd Floor, Dover Pre-registration required. For more information, call Chuck James at 302-576-6562. April 10 East Sussex Lead Group Meeting Noon – 1 p.m. Location: Beach to Bay Real Estate Center, 17316 Coastal Highway, Lewes For more information, call Chuck James at 302-576-6562. April 16 West Sussex Lead Group 8 – 9:15 a.m. Location: Delaware National Bank, Georgetown Pre-registration required. For more information, call Chuck James at 302-576-6562. April 16 DSCC Tax Committee 8:30 – 10 a.m. Location: State Chamber Board

Delaware Chambers of Commerce Chamber


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* Annual membership cost based on business with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1 - 5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber. Room, 1201 N. Orange St., Wilmington Guest speaker: DEFAC Chairman Robert L. Byrd For more information, contact Greg Gross at 302-576-6568.

3rd Floor. Coldwell Banker Amato Commercial Realtors, Dover Pre-registration required. For more information, call Chuck James at 302-576-6562.

April 17 DSCC Health Care Committee 9:30 – 11 a.m. Location: State Chamber, 1201 N. Orange St., Wilmington For more information, call Katie Grasso at 302-576-6566.

April 24 East Sussex Lead Group Meeting Noon – 1 p.m. Location: Beach to Bay Real Estate Center, 17316 Coastal Highway, Lewes For more information, call Chuck James at 302-576-6562.

April 22 Networking Breakfast 7:30 – 9 a.m. Location: Blue Rocks Stadium, Wilmington Cost: Free For more information, call Tricia Fitzgerald 302-576-6586.

Chamber Academy holds classes

April 24 Small Business Alliance Workshop: Public Speaking Presenter: Alan Kovitz, Elevations Unlimited 8:15 – 10:30 a.m. Location: State Chamber Board Room, 1201 N. Orange St., Wilmington Cost: $25/members; $40/nonmembers For more information, call 302-6557221. April 24 Dover Lead Group Meeting 8:15 – 9:15 a.m. Location: 500 West Loockerman St.,

The Bethany-Fenwick Area Chamber of Commerce recently held two courses for its newest program, Chamber Academy, an ongoing professional and personal development series. “Go Fish!” a two-day, hands-on fishing course was held on April 4 and 5 by Dave Beall, founder of Delmarva Fishing School. On April 8, Chuck Jackson, founder of All About Success, presented a workshop entitled, "The Most Important Name in Advertising…YOURS!" Participants learned how success breeds success and how sharing success can greatly enhance your efforts to achieve it. Classes are open to Chamber members and nonmembers. For a complete list of classes, visit For more information about this program or Chamber membership, contact Carrie Subity at 302-539-2100 x12 or

Chamber launches report card The Delaware State Chamber of Commerce has introduced a new tool to help keep its members informed in the election year. The GA Business Report Card tracks how the 143rd and 144th General Assemblies voted on business-related legislation. This information is posted on the State Chamber’s website at Click on Government Affairs and then “GA Business Report Card.” The report card will be updated throughout the legislative session. “It is imperative that everyone get involved in the election process long before we enter the voting booth,” explains State Chamber President and CEO James A. Wolfe. “By taking the time to learn about where the candidates stand on the issues important to business, and by challenging them when necessary – that’s how we’ll end up with strong, business-friendly laws after the election is over.”

Chamber offers scholarships The Greater Georgetown Chamber of Commerce is pleased to offer four $1,000 scholarships to four area high school seniors, to assist with tuition to an accredited college. Applications may be obtained from the chamber website at or from your school guidance office. Completed applications must be received at the chamber office by 4 p.m., June 15.

Morning Star Business Report • April 2008


S B A announces small business week winners The U.S. Small Business Administration’s (SBA) Delaware District Office will honor Delaware’s outstanding small business owners and champions at the Delaware Small Business Week Awards Dinner on Monday, May 19, at the Deerfield Golf & Tennis Club in Newark. The awards dinner, “There is No Business Like Small Business,” will begin with a cocktail reception at 5 p.m., followed by the dinner and awards program at 6:30 p.m. The cost is $55 per person. Marian Young and Mark Lannan, coowners of BrightFields, Inc., of Wilmington, will be honored as the SBA’s 2008 Delaware Small Business Persons of the Year. The award is based on the company’s staying power, growth in employment and sales, financial performance, innovative services, response to adversity and contributions to the community. BrightFields is a full-service environmental consulting and remediation services firm. Formed in 2003 after purchasing the assets of WIK Associates from Young and Lannan’s former employer, the company provides a wide range of environmental services, including assessments, investigations and remediation. BrightFields is best known for it its work in the environmental restoration of old industrial properties

along Wilmington’s waterfront. BrightFields demonstrated its personal commitment to urban renewal by constructing its new office building on a brownfield property, a former city landfill on Wilmington’s 7th street Peninsula. It recently opened a second office in Milford to better serve its Delmarva Peninsula customers. In addition to their recognition at the state level, three of Delaware’s honorees also won in their respective categories at the regional level. John Ratliff, president of Appletree Answering Service and Delaware’s Entrepreneurial Success of the Year; John Orona, president and CEO of Shortcutz Lawn & Landscape Associates and Delaware’s Young Entrepreneur of the Year; and Anabel Panayotti, president, and Gwen North, vice president, of Port to Port International Corporation and Delaware’s Exporters of the year, were selected among state winners from Pennsylvania, Maryland, Delaware, West Virginia, Virginia, and the District of Columbia. They are among 10 finalists for the national award in their respective categories. Delaware was the only SBA office in the Mid-Atlantic region to have three businesses honored at the regional level. Each year SBA’s 68 district offices across the country recognize their out-

Chamber’s Spring Legislative Brunch focuses on economy Delaware’s economy was the focal point at the State Chamber’s Spring Legislative Brunch and Manufacturing Celebration, Wednesday, March 19, at the Dover Sheraton Hotel. From Democratic Gubernatorial Primary candidates Lt. Gov. John Carney and State Treasurer Jack Markell’s remarks about Delaware’s manufacturing sector to Governor Ruth Ann Minner’s keynote remarks at the Brunch, the message was clear: times are tough and we must plan for the future. “Overall, manufacturing in Delaware – and indeed the nation as a whole – continues to face challenges from rising health care and energy costs, a talent drought and global competition,” State Chamber President and CEO Jim Wolfe said. “But let’s not count manufacturing out. We simply can’t afford to.” Delaware’s manufacturers represent 7.5 percent of the state’s gross domestic product according to the National Association of Manufacturers and employ 33,000 workers according to the state Department of Labor. The economic theme continued at the Legislative Brunch. Both Wolfe and keynote speaker Gov. Ruth Ann Minner focused on the March DEFAC report which projects a $126 million shortfall

for Delaware’s FY08 budget. In FY09 the projected shortfall is $200 million. Fiscal responsibility is the top item on the State Chamber’s 2008 Legislative Agenda. “Just as businesses tighten their belts in tough times – so must government tighten its spending,” Wolfe said. “We must become more efficient in serving the state.” One area for reinvestment is the state’s education department. Wolfe urged the State Budget Office to adopt the recommendations of Gov. Minner’s Lead Committee, which has identified opportunities for smarter spending that can free up to $158 million. Minner announced what she and her administration will be working on during the remaining months of her term – budget cuts. “What we’re doing in the next 10 months is cuts, cuts and more cuts,” she said. Minner said a balanced budget will be achieved by instituting a hiring freeze on state employees and reducing state spending. “Our future is uncertain,” Minner said. “But we remain committed to protect and retain jobs. These tough times call for nothing less.”

standing state small business owners and champions at local Small Business Week events. The winners then compete with other state winners in their respective SBA regions to determine the 10 regional award winners who then compete for the national award in their respective categories. The 50 state small business persons of the year compete for the title of National Small Business Person of the Year at SBA’s National Small Business Week activities in Washington on April 21-23. For details about the awards dinner on May 19, contact the SBA’s Delaware District Office at 302-573-6294. The 2008 Delaware Small Business Week award winners are: Small Business Persons of the Year Marian Young, president & co-owner Mark Lannan, principal & co-owner BrightFields, Inc., Wilmington Entrepreneurial Success of the Year John Ratliff, president & CEO Appletree Answering Service Family-Owned Business of the Year Mary Lenhoff, managing member Bridgewater Jewelers, LLC, Old New Castle

Young Entrepreneur of the Year John Orona, president & CEO Shortcutz Lawn & Landscape Associates, Dover Small Business Exporters of the Year Anabel Panayotti, president Gwendolyn North, vice president Port to Port International Corp., New Castle Small Business Champion Awards Women in Business Champion of the Year Carol Arnott, CFP, CDFA, ChFC Greenville Financial Group, Greenville Financial Services Champion of the Year Rocco Perate, president & CEO Preferred Capital BIDCO, Inc., Wilmington Minority Small Business Champion of the Year Carla Withers, statewide training coordinator Delaware Small Business Development Center, Newark


Morning Star Business Report • April 2008

Savvy companies connect with customers By Annette C. Silva




RITING ITH N DGE Savvy companies seek ways to send quality messages that cut through the Find information that noise of a multi-tech, multitask world. Their quest is to customers desperately deliver custom communications to targeted clients. What does this mean? It’s need and give it to called content marketing. It involves researching custhem. This is the heart tomers’ challenges and learning how to help them be of new marketing. more productive. It means if you want to community. sell a product, identify who the target “Content marketing is all the marketmarket is – and why people need your ing that’s left,” says Seth Godin, marproduct. keting guru and author of "Seth’s MeatIn planning or updating your webball Sundae Book Tour." site, for example, David Meerman During a January teleseminar with Scott, author of “Cashing in With ConScott and Joe Pulizzi (founder and chief tent,” says: “Many websites are egotisticontent officer of blog.Junta42), Godin cal. They’re like big brochures. If you said that teaching your customers and are a small business selling a product, giving them the resources to believe don’t organize the site around ‘product you is new marketing. A’, ‘product B’ and so on. If people “They (your customers) become a don’t know your business, they won’t fan of yours because you teach them care about your products.” something that makes them feel better Instead, figure out how to organize about the world.” your material into pages based on buyHere are six key points about content ers’ problems, job needs and a better

marketing from the seminar as summarized by Pulizzi: • The old way of marketing is where producers talked at customers with consistent interruption. New marketing is about connecting with customers. • Today’s new marketing is a bigger opportunity than any revolution that came along before (including the industrial revolution) because people only need access to ideas, not access to large amounts of capital. • There is a difference between how many and who. Old marketing was about how many. New marketing is about who. If 12 people are coming to your blog, but they are the right 12 people with large amounts of buying power, that’s what matters. • Your content: Who is listening? Make something for them. If you make something that solves their problems, they’ll talk about it and tell others. • Figure out why the target needs to pay attention to you. Find information they desperately need (books, blog, research, surveys, etc.) and give it to them. This is the heart of new marketing. • Telling an authentic story means

RBMS fireworks seeks donations By Kathy McGuiness Rehoboth Beach Main Street This year promises to be the best fireworks show ever in Downtown Rehoboth on Friday, July 4. The show will be set off from the beach about three blocks south of Rehoboth Avenue. Fireworks will be visible all up and down the beach. The show is entirely funded by your donations. The community has been very generous in the past, and we are counting on you again this year! A list of all donors will be printed in the Cape Gazette after the event, and donors who give $1,000 or more will get their photo in the paper with me and our infamous “big check.” We could

not do this event without your generous support. Fireworks will, once again, be produced by Zambelli Fireworks Internationale, the first name in Fireworks worldwide. The folks at Zambelli are waiting to hear the result of our fundraising and will build their show accordingly. Since RBMS is a 501(c)(3) nonprofit organization, all donations are 100% tax deductible to the full extent of the law. If you would like to pay by credit card, call the office at 302-2272772. Otherwise, send your check with business name and mailing address to: RBMS Fireworks, P.O. Box 50, Rehoboth Beach, DE 19971.

Raymond E. Tomasetti, Jr. Attorney at Law Practicing Law for over 25 years Corporations • Real Estate Estates • Trusts • Wills Sussex County Office 1209 Coastal Highway Fenwick Island, DE 19944 (302) 539-3041 Fax: (302) 537-9986

living an authentic life (i.e., Howard Schultz, Starbucks CEO really does love coffee). In the new marketing world, you can’t fake it, so you have no choice but to be real. Pulizzi says the future of marketing is not about tempting customers or conning them into buying more; it’s about communicating a message that says, “Regardless of whether you buy from me or not, you need this information. Enjoy!” Smart marketers are doing this today via every medium imaginable, including direct mail. About the Author Annette Silva began her writing career in the U.S. Foreign Service as an assistant reports writer in Central America. Back in the U.S., she served as technical writer for The National Machine Tool Builders Association. Upon moving to Delaware she began freelance writing for The News Journal, The Salisbury Business Journal, Shore Living Magazine, The SussexKent Business Report and The Delmarva Quarterly.

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Morning Star Business Report • April 2008


Is it time for you to consider a financial spring cleaning? By Melinda Tingle


NVESTING You may or may not engage in many of the typical activities of "spring clean...if you have too many ing" - de-cluttering the attic, reorganizing your closets, investments that look touching up the paint, etc. alike, you may actually but you can almost certainly benefit from "sprucing up" be hindering your your financial situation. As you survey your fiprogress toward your nancial landscape, what areas might you want to tidy goals. up? Here are a few suggestions: Clear your portfolio of "redundant" if they still make sense for you. Check your beneficiaries. Benefiinvestments. Over time, you may have ciary designations on financial docubuilt a sizable investment portfolio. ments - insurance policies, IRAs, But if you have too many investments 401(k)s, etc. - are extremely important, that look alike, you may actually be because they supersede even the inhindering your progress toward your structions in your will. goals. Over time, your family situation After all, if you own a dozen stocks may have changed, through death, diof companies in the same industry, vorce, remarriage or the birth of new they're all likely to be buffeted by the children, so you should periodically resame economic forces. view all your beneficiary designations. Look for opportunities to replace Examine your insurance coverage. some of these "redundancies" with difWhen you have a young family, you ferent types of securities, taking into need a certain amount of life insurance account your risk tolerance and time coverage to provide for some major horizon. expenses - such as your mortgage, colOrganize your financial records. If lege for your kids, perhaps some retireyou're like those of us who file our taxes at the last minute, now is the per- ment funds for your spouse. But when your children have fect time to organize your financial grown, your mortgage is paid and your records, because you've probably got spouse has decades' worth of retirethem close at hand. ment savings, your insurance needs And it's not just a matter of having may change considerably. your brokerage and 401(k) statements At the same time, you may find othin nice, neat piles. Once you've got er uses for insurance. Take some time these documents together, you might and review your insurance coverage see opportunities to consolidate some with your financial advisor. of your accounts. By following these "spring cleanFor example, you may have IRAs with different banks and financial serv- ing" suggestions, you can help put your financial house in order for the ices companies. seasons to follow. By moving them all to one Take action soon. provider, and possibly rolling over an old 401(k) into an IRA, you could save Melinda Tingle is financial advisor for the some fees and reduce your paperwork, Edward Jones office in Laurel. but, more importantly, you may find that such a move actually helps you better manage your investments. STOCKS BONDS You'll know exactly what you're inMUTUAL FUNDS vested in, and it will be easier to follow a single investment strategy. IRAS CDs Also, with all your IRAs in one place, it will be much easier for you to manage the required minimum distriMelinda R. Tingle butions you must start taking when you turn 70-1/2. (These distributions Financial Advisor are not required for Roth IRAs.) 204 Laureltowne Review your "systematic" investLaurel, DE 19956 ments. Many years ago, you might have started systematically moving (302) 875-0355 money from your checking account into an investment. member SIPC But perhaps the circumstances of your life have changed and this money could better be used elsewhere. ScrutiMAKING SENSE OF INVESTING nize your automatic investments to see

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Morning Star Business Report • April 2008

Personnel File Harman joins Sperry Van Ness Brent C. Miller, CCIM, CPM announces the addition of Rob Harman to the Sperry Van Ness - Miller Commercial Real Estate team in Salisbury, Md. as a senior advisor. Originally from Washington, D.C., Harman has nearly 20 years of experience in commercial management. He earned his Delaware Harman real estate license in 1995 and will concentrate on commercial sales and leasing in Delaware. Harman volunteers with the Lion’s Club, where he is a past president; Habitat for Humanity; Seaford Men’s Mission; Cokesbury Community Church; and others. He currently resides in Seaford with his wife and children. In his free time, Harman enjoys riding his motorcycle, playing guitar, writing music and leading the band at his church.

White joins Home Team Frank Parks and Rob Harman are pleased to announce that Bryan White has joined Home Team Realty. White is a Seaford native and continues to

work at C. White & Sons, a family-owned well and septic business. Along with his wife, Kelly, he has three children and stays busy helping with Little League baseball and flag White football, as well as being an active member of Wesley United Methodist Church on Atlanta Road. White’s knowledge of the Seaford area will be an asset to his client base.

Top agents named by CFM Callaway, Farnell and Moore, Inc., of Seaford (CFM) announced their Top Producers for 2007. Vice President Kathy Farnell presented awards to Randy Hill as Top Selling Agent and to Bev Blades as Top Listing Agent for the year. Randy has proven to be a valuable asset to CFM since joining the firm in 2005. Bev has been with the company since 1987 and has consistently been a Top Producer. Fran Ruark, Bev Blades, Karen Hamilton, Terry Scott, Judy Rhodes, Phyllis Parker, Trina Ruark, Carolyn Fox, and Susie Mordes rounded out the Top Ten Selling Agents.Fin-

ishing out the Top Ten Listing Agents were Terry Scott, Randy Hill, Fran Ruark, Judy Rhodes, Karen Hamilton, Dee Cross, Trina Ruark, Susie Mordes, and Eileen Craft. Callaway, Farnell and Moore, Inc., has two Seaford locations at 500 W. Stein Highway and 22128 Sussex Highway.

Home Team realtors elected Home Team realtor Sandy Hughes has been selected to serve as chairperson for the Presidential Advisory Group for public relations and marketing for the Sussex County Association of Realtors. Sandy also served on this board in 2007. RealHughes tors Rob Harman and Sean Steward have also been selected to serve on the same group.

Stucki wins award Russell Stucki, of RE/MAX Realty Group in Rehoboth Beach, in affiliation with Barbara Morales & Associates, received the RE/MAX 100 Percent Club Award at the RE/MAX

Pennsylvania/Delaware Award Luncheon held in January at Dover Downs. This award, one of very few awarded in the region, honors highly successful, top producing real estate agents nationStucki wide within each RE/MAX network. Stucki has worked in the Rehoboth real estate industry for the last three years and has extensive experience in listing and selling waterfront and investment properties, estates, bed and breakfasts, commercial businesses, lots and land, farms/farmettes and equestrian properties. Among Stucki’s achievements are awards for “Most Group Transactions2007” and “100 Percent Club-2006.” To reach Stucki, call 302-228-7871 or email

Duffield earns certification James M. Eisenhardt, P.W.S. recently completed an examination to become a Certified Floodplain Manager (CFM). Eisenhardt, a professional wetlands scientist, is the leader for ecological services within Duffield Associates’ Water Resources Group.

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Morning Star Business Report • April 2008 The CFM Certification was established by the Association of State Floodplain Managers (ASFM) program to recognize continuing education and professional development that enhances the knowledge and performance of local, state, federal, and private-sector floodplain managers. Duffield Associates provides consulting services in geotechnical engineering, environmental engineering, water resources, coastal/waterfront engineering, geographic information systems, construction services, and structural engineering.

Two join Landmark Engineering Landmark Engineering, a civil and site engineering consulting firm with offices in New Castle, Dover and Wayne, announces that registered professional engineers Melissa M. Koenig, P.E. and M. Shane Minner, P.E. have joined the management Koenig team. Melissa M. Koenig, P.E., an associate in the Dover office, is a graduate of West Virginia University Institute of Technology, with a B.S. in civil engineering and an M.S. in textile technology from the Institute of Textile Technology in Charlottesville, Va. She has more than six years of experience in the design of civil and site en-

gineering projects. M. Shane Minner, P.E., an associate in the New Castle office, is a graduate of Drexel University, with a B.S. in civil engineering and from DT&CC with an Minner A.A.S. in architectural engineering and civil engineering technologies. He has more than eight years of experience in civil and site engineering design.

Saccardi joins ERA Harrington ERA Harrington Realty of Milford announces the addition of Realtor Tyler Saccardi. Saccardi is a 2006 graduate of Milford Senior High School and a 2007 graduate of the Kent County School of Real Estate. Saccardi As part of ERA Harrington Realty, Saccardi will be able to offer homebuyers and sellers a wide variety of valuable products and services including online listings, home warranty plans, the ERA Sellers Security Plan and more. He is a member of the National Association of Realtors, Delaware Association of Realtors, Kent County Association of Realtors, and statewide Multiple


Listing Services. For more information on Saccardi, visit

family and says she devotes her afterwork hours to ferrying her four children to their many sports activities.

Slater joins nutrition program

United Way adds board members

Cynthia E. Slater has joined the Expanded Food and Nutrition Education Program (EFNEP) at University of Delaware Cooperative Extension as a nutrition assistant. Based at the New Castle County office, Slater serves a range of low-income neighborhoods in Claymont, Wilmington, Newark, Bear and Middletown, along with longtime EFNEP nutrition assistant Carmella Johnson. The EFNEP program works with limited-resource families and individuals, teaching them nutrition, food safety and resource management. In the summer, youth are taught nutrition and food safety at summer camps. Previously, Slater worked in a variety of roles with UD’s Center for Disabilities Studies and the Center for Research and Community Service. She also worked for EFNEP nearly a decade ago. “Recently, I worked with one young lady on food stamps,” notes Slater. “By the time our program wrapped up, she was buying a lot less packaged convenience foods and maximizing the use of food stamps to make healthier food choices.” Slater lives in Wilmington with her

United Way of Delaware announces that Chris Buccini, managing partner of the Buccini/Pollin Group, and Katie Morgan, a human resources executive at Bank of America, have been appointed to United Way of Delaware’s board of directors. Buccini was the 2007 co-chair of the United Way of Delaware Alexis de Tocqueville Society, and will serve as chair of United Way of Delaware’s 2008 fundraising campaign. Morgan chaired Bank of America’s 2007 United Way fundraising campaign in Delaware and also serves on the local Tocqueville Society Cabinet. United Way of Delaware’s Board of Directors is made up of volunteers from across the state. Directors lend their time and talent to further the mission of United Way of Delaware. For a full list of the 2007-2008 board of directors or for more information, visit

Extension names new ag leader Dave Hansen has been named the new ag leader for University of Delaware Cooperative Extension. In this role, he will oversee agricultural programming and research efforts statewide.

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PAGE 12 He replaces Ed Kee, who is retiring after a 30-year career. Hansen, a nutrient management specialist, has been employed by UD Extension since 1999. He will continue his regular responsibilities, advising the agricultural community on nutrient management issues and teaching UD students, while serving as ag leader. “It’s great living and working in a small state,” says Hansen, an Iowa native. “When I’m at a meeting with 140 people, I’ve probably already spent many hours in the field with most of them,” says Hansen. “Such ongoing relationships allow you to build a lot of credibility – I know that the Extension is viewed as a trusted resource in the ag community.” Hansen and his wife, Susan WhiteHansen, live in Geogetown. WhiteHansen is a precision agriculture specialist at UD. In their spare time, the couple enjoys home and garden projects and their two dogs.

Easter Seals has new leadership Easter Seals Delaware and Maryland’s Eastern Shore Board Chair Craig Binetti announce the unanimous decision of the board to appoint William Adami as the new president/chief executive officer of the organization, succeeding longtime president/CEO Sandra Tuttle. Tuttle, who has been associated with Easter Seals for the past 49 years, recently notified the board of her plans to retire as CEO effective March 1. “This is a bittersweet time for Easter Seals as we accept the retirement of Sandy Tuttle, who has dedicated almost all of her life to improving the lives of people with disabilities,” Binetti said. Adami has been with Easter Seals for 17 years, serving previously as vicepresident of programs, and vice president of operations until his promotion to chief operating officer in 2007. Prior to his work at Easter Seals, he was the director of a day habilitation program in Worcester, Mass. Tuttle began her tenure with Easter Seals as a volunteer at Easter Seals Camp Fairlee Manor in Chestertown, Md. Since that time, she has held a number of positions, including program director, executive director and since 1978, president and CEO of Easter Seals. Easter Seals offers a range of services, including outpatient rehabilitation therapy, early intervention services for children, day services for adults with physical disabilities and cognitive disabilities and assistive technology services to increase the functional capabilities of people with disabilities. For more information about Easter Seals, call 800-677-3800 or visit

Three named to Goodwill board Goodwill of Delaware & Delaware County, Inc. has appointed Shannon Maguire DeLucia, vice president of human resources for Delaware Park; Thomas Black, retired finance and investment executive; and Aaron Glazar, vice president of Action Resources Un-

Morning Star Business Report • April 2008 limited, Inc., to serve on their board of directors. With a bachelor's degree from St. Joseph’s University and a juris doctorate from Widener University School of Law, DeLucia’s areas of expertise include human resources, risk management and benefits; workers’ compensation, general liability, safety (OSHA), labor law, EEO law, health insurance and other coverages. A resident of Hockessin, DeLucia is also a basketball official and coach. Presently retired and living in Hockessin, Thomas Black has 30 years of experience in treasury/financial operations in large corporations and 20 years of experience in investment management. He is a graduate of Gettysburg College with an MBA from the University of Maryland and volunteers with several community groups. Aaron Glazar has 15 years in the wholesale distribution business. He began his career at Action Resources working in the shipping and receiving department and has held positions in customer service, the retail division, the equipment repair center, purchasing, accounting and sales and marketing. Today, Glazar directs the daily operations of the company, working closely with the outside sales force and department managers to maximize efficiency and growth. For more information, visit

West reelected to board The Sussex Conservation District announces that Fred West has been reelected to its board of supervisors as a farming representative for the southeast portion of Sussex County. West's term began Jan. 1, and continues for a four-year period. West is a third generation farmer on the farm that he operates with his son, Fred III, and lives with his wife Betty. He has another son, Jay. West graduated from Lord Baltimore High School and then went on to the University of Delaware where he earned an associate's degree in agriculture. He is also a director for Mid-Atlantic Farm Credit. Along with the other board members, West is responsible for planning and directing district programs, coordinating the help of governmental agencies, assigning priority to requests for conservation technical assistance from private landowners, and serving as a community clearinghouse for information services. Additionally, West serves on the District's forestry, election, finance, personnel and executive committees. He is chairman of the equipment committee and vice-chair of the cost-share committee. The Sussex Conservation District is a governmental subdivision of the State of Delaware and is responsible for conservation work within Sussex County. Major programs include sediment and

stormwater management, tax ditch, conservation cost-share, drainage and heavy equipment. For more information, visit

Jefferson completes CRS course Kevin Jefferson has just returned from Dover, where he completed a highly specialized course in customer service referralbased business conducted by the Council of Residential Specialists of the National Jefferson Association of Realtors. This course is one in a series of professional education sequences required to qualify for the coveted Certified Residential Specialist (CRS) designation. The course covered the implementation of specific ideas to add value to and ensure the delivery of exceptional customer service both during and after the buying and/or selling of a home. During the two-day course, students were subject to hands-on development of plans and programs designed to ensure the professionalism of the residential sales associates. The Council of Residential Specialists Courses are presented throughout the U.S. in affiliation with the National Association of Realtors, as part of its on-going program of promoting the professionalism of the residential sales associate.

Parish to volunteer in Honduras Jason Parish, P.E., a mechanical engineer with StudioJAED, recently won a trip to Honduras to volunteer with the Schools for the Children of the World (SCW) program. Parish will spend July 12 - 19 assisting with building a new school in an underdeveloped area of Honduras. SCW is a non-profit, volunteer-based organization, which, since 1998, has built six schools in Honduras and Parish one in Nicaragua. StudioJAED opened an essay contest to each of its employees to describe why he or she should be selected to win the seven-day trip, which includes airfare, ground transportation, food and lodging. “I am very excited to be a part of the Schools for the Children of the World’s trip,” Parish said. “I think that this opportunity will hopefully provide me with a new outlook on ways we can improve our world’s schools, near and far.” StudioJAED is a full-service architecture, engineering and facilities solutions firm currently performing work for educational, governmental and private clients. Major active projects include several area school districts and libraries. For more information, visit or


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Business Mix State Farm donates to foster kids Members of the Delaware Children’s Department Youth Advisory Council (YAC) were recently presented with a check for $45,191 from the State Farm Insurance Youth Advisory Board to create and implement financial literacy programs for youth in foster care. With approximately 60 youth aging out of the Delaware foster care system every year, YAC felt that through improving the financial literacy of youth, they can further develop financial responsibility of current and former foster care youth – thereby increasing their chances of a successful transition into the community. Financial education is one of four community issues the State Farm Youth Advisory Board has chosen to highlight during its recent grant process. “Each year, the State Farm Youth Advisory Board awards $5 million to youth organizations across the nation” said Angela Mitchell, State Farm senior public affairs specialist. The Youth Advisory Council is an organization of current and former youth from the foster care system that provides a safe environment for youth to share opinions and learn leadership skills by planning and developing activities to enhance the organization, foster care system, independent living program and community. Monthly meetings are held in Dover and an annual teen summit is designed and presented for teens in care. On any given day, the Delaware Children’s Department provides services to approximately 9,000 children. For more information, visit

Trinity receives tribute Trinity Transport Inc. was recently awarded the Delaware State Governor's Tribute Award, an honor offered in recognition of volunteer service from the Delaware Mentoring Council. The award was presented during the Business Mentoring Appreciation Event held in Newark. Team Trinity was awarded the Delaware State Governor's Tribute for its outstanding contributions to youth mentoring in Delaware. Present to accept the award on behalf of Trinity Transport, Inc. was Sarah Ruffcorn, Trinity Foundation director, and Bunky Griffith, Trinity Foundation treasurer. Trinity Transport is a family owned transportation intermediary that has been in operation since 1979. Owned by the Banning family, employees at Trinity are encouraged to be active participants in the community. It is this commitment that has led to the creation of the Trinity Foundation. Since its inception, the Trinity Foundation has distributed over $107,000 to the local community. Much of this money is raised through events such as the

Putt for Life golf tournament and employee donations. Besides mentoring, the Trinity Foundation supports a long list of local causes such as Relay for Life, Boys and Girls Clubs, Big Brothers Big Sisters, and Southern Delaware Therapeutic and Recreational Horseback Riding. Those who are interested in becoming a mentor, should contact,

State bonds rate triple-A Governor Ruth Ann Minner announces that the state of Delaware has, for the 12th consecutive time, received the highest possible credit ratings for its sale of general obligation bonds. Delaware is one of just seven states with a triple-A bond rating, which it has maintained since 2001. “By giving Delaware a triple-A bond rating, financial experts are confirming that our state has shown fiscal responsibility and is prepared to weather the current economic downturn better than many other states,” Gov. Minner said. “Smart investors have always held Delaware bonds in high regard because of the triple-A rating, but until recently have not had access to them,” Secretary Cordrey said. “This, along with the fact that they are also exempt from federal and state income taxes, make them very desirable.” After the retail sale, unsold bonds were sold to institutional investors in a competitive bidding process. Proceeds of the bonds will be used for investments in public education, libraries and other state capital projects.

First night free program A campaign to bring more overnight visitors to the state of Delaware has begun. The campaign offers the “First Night Free” to visitors at participating hotels throughout Delaware. The campaign is designed to increase current low occupancy rates, in most cases by drawing travelers from within the MidAtlantic region. “This campaign is an excellent opportunity for travelers to explore the First State’s wide variety of historical, cultural, entertainment and natural attractions, while taking advantage of this special offer,” said Dina Reider, director of marketing and communications at the Delaware Economic Development Office. Nearly 30 hotels throughout Delaware are participating in the First State “First Night Free” campaign. The booking period was Feb. 1-29 and the check-in period is from Feb. 1 to May 1. Two-night packages start at $89. A complete list of participating hotels is available at On average, the hotel occupancy rates for Delaware hotels started declining in April 2007 by .05 percent, compared to 2006. Rates continued to drop throughout the year and by Dec. 2007

MOD COTTAGE OPENS IN REHOBOTH. Brad Holsinger and Ed Moore have opened Mod Cottage at 247A Rehoboth Avenue, in the first floor of the new Hotel Rehoboth, adjacent to Fins Seafood restaurant. Mod Cottage offers a modern look at beach living, offering an eclectic and sophisticated mix of beach décor. “We left Los Angeles, Calif. for the quality of life that the Rehoboth and Lewes area have to offer,” stated Holsinger. Moore and Holsinger opened and operated the Mitchell Gold & Bob Williams furniture showroom in Los Angeles for the past several years. Mod Cottage is open Tuesday through Saturday, 11 a.m. to 6 p.m. and Sunday from noon to 6 p.m. Expanded summer hours will include evening hours. For more information, call the store at 203-227-7277.

rates fell to 4.6 percent, compared to the same month in 2006, according to Smith Travel Research.

Website provides resource In the summer of 2006, trying to locate many African American businesses and community organizations was a difficult task. was established to fill this need in the community. Launched on Sept. 1, 2006, is an online resource for African Americans in Delaware. The website’s mission is to provide an online resource which will help promote the growth of African American businesses, organizations, and events. offers online visitors access to easily locate and

then support local businesses and organizations. An event calendar provides information on upcoming workshops, community events, conferences, parties, fundraisers and more. A bi-weekly email newsletter has become a popular feature. offers affordable advertising opportunities for small businesses, organizations and individuals. Community and non-profit organizations are provided a free resource to advertise in the directory and calendar. For more information, visit

SBA to boost lending capacity President Bush has announced a proposed FY 2009 budget for the U.S.

PAGE 14 Small Business Administration that increases small business lending capacity by 37 percent, increases funding for SBA’s ongoing operational reforms and supports a steady staff of more than 2,100 full-time employees. The President proposes $657 million in new budget authority for SBA in FY 2009, a 15.5 percent increase over the FY 2008 enacted level and a 6 percent increase in core operating budget over FY 2008. Including anticipated carryover funds for disaster lending and other revenues, the total spending package for the year would be $819 million. That budget level provides funding for more than $1 billion in loans in the agency’s improved disaster assistance program, which underwent major changes since the 2005 Gulf Coast hurricanes. As a result, SBA eliminated a backlog of more than 100,000 Katrina loan applications and put more than $6 billion into the hands of disaster victims rebuilding their lives and communities along the Gulf.

KSI honors supporters Kent Sussex Industries, Inc. recently presented awards to supporters. The Olive Garden Italian Family Restaurant, Dover, received an appreciation award at KSI’s 14th Annual Business Appreciation Awards Breakfast held at Shawnee Country Club in Milford. They were recognized for their dedication to KSI’s Supported Employment Program. KSI, a vocational rehabilitation organization celebrating 45 years of providing services, provides training and employment opportunities to individuals with disabilities. In its Supported Employment Program, KSI matches the needs of employers with the abilities of job candidates. The Olive Garden has provided employment, which has enabled people with disabilities to be independent, active, and successful members of their communities. KSI presented Industrial Work Crew Program Appreciation Awards to Delaware Veterans Home, Intervet, Inc., Kraft Foods Global, Inc. and Playtex Products, Inc. Procter & Gamble The Dover Wipes Company, Inc., was presented the KSI Partnership Appreciation Award in celebration of the quality employment opportunities they provide to individuals with disabilities. KSI vice president, Jayson Crouch, presented the Partnership Award to Procter & Gamble, The Dover Wipes Company representative, John Garnick, and said, “Procter & Gamble and its employees provide a great work experience to KSI program participants. They also provide a great community experience. Thank you.” KSI has had a work crew at Procter & Gamble, The Dover Wipes Company since the mid 1970s and currently employs more than 45 program participants and 2 KSI supervisors. KSI, a vocational rehabilitation organization celebrating 45 years of providing services,

Morning Star Business Report • April 2008 provides training and employment opportunities to individuals with disabilities. KSI presented its Sub-Contract Appreciation Award to five area businesses during its Awards Breakfast. B & G Foods, Inc., DENTSPLY/Caulk, Fastenal Company, Perdue Farms Incorporated, and Pinnacle Foods Corporation received KSI’s Sub-Contract Appreciation Award. They also received a Senate tribute sponsored by Sen. Gary Simpson and a House of Representatives tribute sponsored by Rep. George Carey and Rep. Bob Walls. For more information about KSI, visit or contact Alicia Hollis at 302-422-4014 ext. 3015 for a tour. For more information about KSI’s subcontract services, contact Dan Robinette at 302-422-4014 ext. 3024.

Grill supports Alzheimer’s The Bluewater Grill, located at 226 Main St. in Millsboro, will donate a percentage of its sales on Tuesday, April 29 from 11:30 a.m. to 9 p.m., to the Alzheimer’s Association Delaware Valley Chapter. The mission of the Alzheimer’s Association is to eliminate the disease through the advancement of research, to enhance care and support for individuals, their families and caregivers, and reduce the risk of dementia through the promotion of brain health.

NEW SUSSEX ASSOCIATION OF REALTORS BUILDING - Breaking ground for their new Sussex Association of Realtors building are Denise Tatman, EVP Delaware Association of Realtors; Sharon Palmer, 2008 Director,Sussex County Association of Realtors (S.C.A.O.R.); Susan Mills, 2nd VP S.C.A.O.R.; Steve Alexander, President Elect S.C.A.O.R.; Bill Lucks, 2008 President S.C.A.O.R.; Rob Harman, Past President S.C.A.O.R.; Ruth Briggs King, EVP S.C.A.O.R.; Sue Bramhall, Treasurer S.C.A.O.R.; Representative Greg Hastings; Trina Joyner, 2008 Director S.C.A.O.R.; Bruce Plummer, 2008 Director S.C.A.O.R. and Andrew Ratner 2008 Director S.C.A.O.R. It will be located at 23407 Park Avenue in Georgetown and will be built by Whayland Construction Company. Construction is expected to start in the near future. Photo by Pat Murphy.

Dean Design's website also received a gold award and Orthopedic Associates of Southern Delaware's logo received a merit award. SIAA is the only advertising awards to specifically recognize the achievements of the service industry.

Dean Design/Marketing Group, Inc. specializes in corporate identity, communication strategies, image programs, and healthcare advertising/marketing. For more information, visit

Rehoboth plans restaurant week Incredibly creative and dazzlingly delicious multi-course meals are being designed especially for Restaurant Week, May 4-10 in Rehoboth Beach. Rehoboth Beach Main Street, Inc. is sponsoring this gourmet event. It will feature Rehoboth’s finest restaurants serving up three-course prixfixe dinners, with many of them offering wine pairings (beer and sake too) for an additional cost plus entertainment and other events. Most restaurants will offer $30.08 or $20.08 menus with some serving both. In addition, many spots will have special $15 lunches. Rehoboth Beach is the ultimate Delaware dining destination with restaurants participating and serving up delicious dishes from every corner of the globe. From haute French cuisine and seafood to Mediterranean tapas and sushi, there is something for everyone. Look for a list of participating restaurants in early April.

Dean Design wins awards Dean Design/Marketing Group, Inc. has been selected as a winner in the Fifth Annual Service Industry Advertising Awards. Dean Design/Marketing Group, Inc. of Lancaster, Pa., recently won four awards in the SIAA Service Industry Advertising Awards. A gold was awarded for The Beacon, a six-time per year, 12-page newspaper insert, and the group received a merit for the Cancer Calendar 2008. Both the insert and the calendar are for Beebe Medical Center in Lewes.

“For those who believe a bird in hand is worth two in the bush.” 302.846.9201 Securities and Investment Advisory services offered through H. Beck Inc., Member FINRA/SIPC. EST Financial Group and H. Beck, Inc. are unaffiliated entities.

Morning Star Business Report • April 2008 There are two categories of Direct Grants - collateral creation (maps, brochures, travel guides, website, online marketing), and photography and videography (CD's, DVD’s, TV commercials). There are five categories of Matching Grants - advertising; package creation and partnerships; collateral creation; tourism infrastructure (signage, welcome centers, transportation services); and tourism product development (sports and special event development, new tourism businesses, enhancing existing tourism product offerings). The total amount available for the grants is designated by the Delaware General Assembly in the operating budget. For 2008, $40,000 will be awarded for direct grants and $160,000 for matching grants. Applications are due to the Delaware Tourism Office by Friday, April 25. Winners will be announced by May 23. For a copy of the grant requirements and an application, visit For more information, tourism organizations may contact Kate Kreppein at 302-672-6842 or

Lyons offers seminar Lyons Companies has the expertise to guide you in the placement of pollution liability protection. Learn about hidden pollution exposures and coverages you may be overlooking at a seminar on Wednesday, April 30. The seminar will be held at Lyons Companies, 1 Righter Parkway, Suite 110, Delaware Corporate Center One, Wilmington. Registration and breakfast is from 8:30 to 9 a.m. followed by the presentation from 9 to 11 a.m. Presenters include Brett McGovern, Esq., assistant vice president, Environmental Unit, XL Insurance Companies and Kimberly A. Bongiorno, CHMM, PG, account manager, Lyons Companies. McGovern has expertise in evaluating environmental exposures, designing customized environmental risk management solutions, and developing and managing environmental insurance products. Bongiorno, who was a senior underwriter for AIG Environmental, has experience with complex environmental risks along with a broad range of risk management and technical expertise from her time as a field geologist with DuPont. For more information or to register, contact Jenn Miller at or call 800-456-5508, ext. 2957. Space is limited.

Nason Construction wins award Nason Construction was presented the 2007 Excellence in Construction Award by the Associated Builders and Contractors (ABC) Eastern Shore Chapter on Feb. 29, at the Clarion Resort in Ocean City. The firm won first place in the renovation category for its work on the Student Development Center at the University of Maryland Eastern Shore campus. “We have completed a number of projects with Nason over the years, and I continue to be pleased with the quality of the work,” said Woodrow Williams, project specialist for UMES. The renovation of the Student Development Center involved complex interior renovations on an occupied campus and sustainable/green features, which enhanced the building’s efficiency. The entire project team was located from the Washington D.C. area to the Philadelphia region. Detailed coordination of the Nason project team, two owners – the University of Maryland Eastern Shore and the University of Maryland College Park, Heery International Architects, and a number of sub-

Marketing grants available The Delaware Tourism Office is now accepting applications for the 2008 Matching Grant and Direct Grant Programs. The purpose of the Grant Programs is to attract visitors to the state and to bring overnight business to Delaware. Only not-for-profit tourism businesses are allowed to submit a grant proposal; however, for-profit businesses are encouraged to participate in partnership programs. All grant projects must tie into the Delaware Tourism Office’s Strategic Plan for the tourism industry and target one of the niche markets that have been identified in the plan: outdoor recreation/nature tourism, cultural and heritage tourism, meetings and conventions, sports and special events. An Independent Agent

ONECALL SERVICES DONATES TO READ ALOUD DELAWARE - OneCall Services, Inc., a Lewes based company specializing in green and energy efficient building and custom renovations, recently made a donation to Read Aloud Delaware on behalf of its clients. Read Aloud Delaware helps prepare children for school by providing volunteers of all ages to read one-on-one to children in child care, kindergarten, and Head Start centers serving low-income families. For more information on Read Aloud Delaware, visit To learn more about OneCall Services, call 302-645-9008 or visit

contractors was required to successfully complete the project on time and on budget. Established in 1922, Nason Construction provides construction management, design-build and general contracting services for commercial, institutional, and government clients in Delaware, Maryland, Pennsylvania and New Jersey. Nason maintains a regional operations office in Salisbury, Md.

Parsell receives certification Cassell M. Parsell II of Icy Installations LLC has earned certification from North American Technician Excellence (NATE) as a Service/Installation technician for air conditioning and heat pump equipment and systems. NATE is an independent, third-party organization that develops and promotes excellence in the installation and service of heating, ventilation, air conditioning, and refrigeration equipment by recognizing high-quality industry technicians


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SimplyFit! offers work-outs Businesses are getting on the bandwagon to offer incentives to their employees to get healthier and stay that way. Some are offering gift rewards and discounts towards gym memberships. Others are providing information about healthier lifestyles. SimplyFit! is a new source for those seeking to look and feel better. Deborah DeForest, owner of SimplyFit! and certified fitness trainer in Millsboro, is helping the community achieve better personal and business health. Through personal one-on-one fitness training, or in a group, SimplyFit! comes to you and provides you with a workout that is designed specifically to help reach your goal, whether it is to lower your cholesterol, improve your diabetes or flexibility and coordination, strengthen your bones and muscles, or release and manage stress. Using stretch bands, hand weights or balance balls, SimplyFit! will show you how to put together an effective resistance training program. Tai Chi, a slow motion form of martial arts, can be used to teach employees to breathe better and stretch and thus improve core muscles, posture and mood, and reduce pain, anxiety and stress. It takes less than ten minutes to learn. Tai Chi can be done sitting or standing, but does not use the floor like yoga and pilates.

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Morning Star Business Report • April 2008


Annuity trusts offer a way to make significant gifts By Sam Slabaugh


INANCIAL Friends and supporters of a charitable organization frequently would like to do An annuity trust can more to assure its future efbe cost effective for fectiveness, but are reluctant to lose income from earning donors who wish to assets that might be given. Some indeed need more shift into higher earnincome, although they are in ing fixed income ina position to make a significant estate gift. Others may vestments. require some assistance in managing assets now or later for a surviving spouse or othsary to realized capital gains, “other iner dependent. come” such as tax exempt income, Such objectives may be met through (more later on this), and then from prinspecial ways of giving defined by tax cipal. regulation. These “life income” giving A feature common to all qualified methods are: Charitable Remainder An- Charitable Remainder Trusts is that nuity Trust; Charitable Remainder Unipayments to individual recipients retain trust; and Pooled Income Funds. the taxable character of their source in A Charitable Remainder Trust of eithe trust. If the annuity payment is fulther type may be established for any ly covered by ordinary income to the qualified charity, while a Pooled Intrust, it is taxable to the recipient as orcome Fund may only be used if the spe- dinary income. Any use of realized capcific institution maintains a pooled ital gain is now fully taxable. Payments fund. based on tax-exempt interest are tax Because the gifts are irrevocable, free, and any portion of a payment for there is an immediate income tax chari- which the trustee had to use principal is table contribution deduction for the non-taxable. Once created, neither the donors. It is not for the entire amount donor(s) nor anyone else can make adtransferred to the trust or pooled fund, ditions to an annuity trust. Of course, but for the calculated present worth of another trust can be established. the future realization for the charitable Since the original legislation, a “five organization. The income tax savings percent probability test” has been added from this deduction reduces the net cost for an annuity trust to qualify for favorto donors. In general, the older the able tax treatment. Using government donors and any other income recipients, tables, an interest rate assumption and the greater the deductible value and tax formula, each trust must have less than savings. In addition, the ultimate gift to a 5% probability that the annuitant(s) charity avoids the unified federal estate can outlive the ability of the trust to and gift tax. make the payments. However, with the Of the charitable giving methods newer “floating” applicable federal rate, that provide lifetime income, the simit is unlikely this test will come into plest and most straightforward is the play. Charitable Remainder Annuity Trust. It An Annuity Trust can be very cost is particularly suitable for older donors effective for donors who wish to shift who are more attracted to guaranteed from highly appreciated, but low yieldhigh income and the preservation of ing equity investments, into higher principal than they are concerned about earning fixed income investments. long-term growth. Compared with otherwise selling longDistinctive features term capital gain stock in order to purThe Charitable Remainder Annuity chase bonds, the shift is accomplished Trust is primarily distinguished by the with complete avoidance of the capital firm requirement to pay out a fixed dol- gains tax. The double savings from lar sum annually - the “annuity gains tax avoided and use of the chariamount.” This may be expressed in the table deduction reduces the net investtrust agreement in dollars or as a perment. This increases the effective rate centage of the fair market value of asof return. sets initially placed in the trust. Either way, the annuity must represent a payLook for examples of annuity trusts out rate of at least five percent (5%). in the May edition of the Business ReThere is not an option of a “net inport with part two of this feature. come, plus make-up” version of the annuity trust, as there is for the unitrust. About the author The trust must meet the stipulated paySamuel F. Slabaugh, Sr. is a CERTIFIED FINANCIAL PLANNER professionments, following the “four tier” seal at EST Financial Group, Delmar. He spequence of sources of funds. The trustee cializes in retirement and estate planning looks first to all past ordinary taxable and small business consulting. For more inincome of the trust, and then as necesformation, visit

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Health Lewes hosts caregiver training The Alzheimer’s Association Delaware Valley Chapter sponsors the Family Caregiver Education Series four times a year in each of Delaware’s three counties. Cadbury of Lewes at 17028 Cadbury Circle in Lewes will host the training on May 1, from 8:30 a.m. to 4:30 p.m. This program includes a medical overview and will discuss legal and financial issues, challenging symptoms, daily care issues and information on getting the help you need. This training for family caregivers is free and lunch will be provided by Cadbury of Lewes. Pre-registration is required by April 23. For more information or to register, call Jamie Magee, branch office coordinator, at 302-8549788.

Monster Racing helps foundation Monster Racing Enterprises, the exclusive racing experience provider for Dover International Speedway, has joined the Arthritis Foundation of Delaware in its “Speed the Way to a Cure” charity walk on Saturday, April 26, at Dover International Speedway. Participants can earn a four lap ride at the famed “Monster Mile” by raising

$500 in contributions or tame the 24 degree banked corners from behind the wheel by raising contributions of $1,500. In Delaware alone, there are over 185,000 people with doctor-diagnosed arthritis; over 700 are children. Monster Racing provides the opportunity to drive or ride in authentic race cars at Dover International Speedway, and provides auto racing entertainment to businesses, event planners, corporate event planners and non-profits. For more information, visit For more information on the arthritis walk, visit

School holds open house Beebe School of Nursing held an open house on Thursday, April 10 to introduce the public to its two-year, fulltime day program and three-year evening/weekend program. Visitors talked to faculty members and students, toured the facility and learned about the educational opportunities the school has to offer. Beebe's nursing education program is known for offering comprehensive nursing education, providing classes in basic nursing concepts, advanced technology,

EFFORT RAISES $9,660 FOR BEEBE - The 12th annual Holiday of Lights celebration, held on Nov. 29, 2007, raised $9,660 to support Beebe Medical Center's Community Health programs. Bethany Ott, assistant executive director of the Beebe Medical Foundation, bottom left, presents a check to Peggy Diehl, RN, MSN, CEN, Beebe Medical Center community health nurse coordinator. They are surrounded by, from left, Sandy Roberts, R.N., community health nurse; Michelle Beckett-El Soloh, Community Healthcare Access Program (CHAP) coordinator; Cathy Ward, R.N., BSN, Beebe Medical Center cancer screening nurse navigator; Doris Hensler, R.N., community health nurse; Evelyn Ramos, CHAP coordinator; and Mark Thompson, director, public relations and community health. For more information, call the Foundation at 302-644-2900.


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Morning Star Business Report • April 2008 and critical care nursing. The program also provides for optimal, hands-on clinical experience that is more accessible due to the proximity of Beebe Medical Center. Graduates are well prepared for licensure and entry-level nursing practice once they have completed the program. Students also can earn a bachelor's degree in one additional year through an articulation agreement with Wilmington University. The Beebe School of Nursing, based at Beebe Medical Center, is the only hospital-based nursing program in Delaware, and is accredited. The diploma in nursing is awarded at the completion of the curriculum, qualifying Beebe graduates to be eligible for National Council of State Boards of Nursing NCLEX examination, leading to licensure. Pre-requisite college courses and a Certified Nursing Assistant course are required prior to starting the program. The school is located in Lewes adjacent to the hospital. For more information, call 645-3251.

Shatto joins wellness center Nancy Shatto, RN and CRNP has joined Common Scents Health in Lewes. She is a graduate of George Washington University School of Medicine and Health Sciences, receiving her degree and her Family Nurse Practitioner certification in 1983. She is nationally board certified in family practice and licensed in Delaware, Maryland and Virginia. For more than 30 years, Ms. Shatto has worked in health care, beginning as a mental health counselor, followed by a registered nurse, and eventually as a family nurse practitioner. Shatto has been a leader in teaching and practicing, joining the best of allopathic and multiple holistic modalities. Shatto specializes in bio-identical hormone testing and treatment for men and women experiencing health issues concerning male/female hormones, adrenal function and thyroid function. She provides home visits and is also available to attend those who have chosen to die at home. As a nationally board certified NP, Shatto is able to write prescriptions, order tests, and give referrals to other providers, both holistic and allopathic. She treats all family practice health issues from acute situations to chronic except emergencies. She is available by appointment at 302-645-0444. Common Scents Health is located on Rte. 1 across from the Lewes WaWa in the Northern Steel Building.

DPH director elected to board The Delaware Division of Public Health (DPH) announces that DPH Medical Director, Dr. Herman Ellis, has been elected for a two-year term on the Board of Regents and the Executive Committee of the prestigious American College of Preventive Medicine (ACPM). The ACPM is the national professional society for physicians who are board certified in preventive medicine, and other specialties committed to dis-


ease prevention and health promotion. In his role as public health regent for ACPM, Dr. Ellis will maintain a relationship with other public health organizations, most notably the American Association of Public Health Physicians and the American Public Health Association, represent the board, serve as a mentor to other ACPM members and serve on the policy committee. The ACPM is considered the foremost physician organization on issues related to disease prevention and health promotion. Dr. Ellis is one of only a few preventive medicine specialists in Delaware and the only board certified specialist of public health and general preventive medicine in DPH.

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Bayhealth welcomes surgeon Cardiovascular Surgeon Daniel Marelli, MD, MSc joins lead Cardiac Surgeon John Mannion, M.D. at Bayhealth Cardiovascular Surgical Associates. Drs. Mannion and Marelli will lead the cardiac surgical program at Bayhealth. Dr. Marelli comes to Bayhealth from UCLA Center for Health Sciences in Los Angeles, Calif. where he was an attending surgeon in the Division of Cardiothoracic Surgery. Prior to this, Dr. Marelli was an attending surgeon at Thomas Jefferson University Hospital in Philadelphia, Pa. Dr. Marelli is a graduate of McGill University and University of Montreal, Medical School, in Canada. He completed his internship, research fellowship and residency in general surgery at Montreal General Hospital. His residency in cardiovascular and Dr. Marelli thoracic surgery was completed at McGill University. Dr. Marelli has held many teaching and faculty positions including associate clinical professor both at the David Geffen School of Medicine at UCLA, and Jefferson Medical College in Philadelphia. He is fluent in English, French, Hebrew and Spanish.

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Tobacco cessation offered Breathe easier and improve your health by attending Bayhealth Medical Center’s Tobacco Cessation Program. The program is a seven-week class series that offers the support and guidance you need to help quit using tobacco through behavior modification, exercise, diet, nicotine replacement therapy and other methods. The next seven-week series meets Wednesday evenings in the BETT conference room in Bayhealth’s education building located at 208 W. Water St. in Dover beginning April 16 from 5:30 to 7 p.m. Cost is $25 for the public and free for Bayhealth employees. This program is made possible through the Division of Public Health’s Tobacco Prevention Community Contract. For more information and to register, call Bayhealth’s Education Department at 302-744-7135 or toll-free at 877-4537107.

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Littlefield named coordinator Beebe Medical Center has appointed Cheryl Littlefield, R.N., to the position of trauma and emergency management coordinator. Littlefield is responsible for coordinating Beebe Medical Center's casualty planning and making sure that Beebe Medical Center's efforts are coordinated with those of the Delaware Emergency Management Association. She will organize drills with Beebe MedLittlefield ical Center staff, and representatives of the Sussex County Emergency Medical Services, as well as fire and police departments, and state and federal agencies. As a member of the Trauma Team, she is involved in Beebe Medical Center community safety and injury prevention programs. In a liaison position, she will work to strengthen relations with area fire and ambulance crews. Littlefield has 17 years experience as a registered nurse. She has worked for Beebe Medical Center for seven years as an emergency nurse. In the past five years, she has served as a charge nurse in the Emergency Department. She has also served as a sexual assault nurse examiner (S.A.N.E.) and a transport nurse. Before joining Beebe Medical Center, Littlefield worked at Pottstown Memorial Medical Center where she participated in nuclear disaster drills because of the Medical Center's proximity to Limerick Nuclear Generation Station. She received nursing training at the Sacred Heart Hospital in Norristown, Pa. and Montgomery County Community College in Blue Bell, Pa.

Trauma symposium announced The 2008 Annual Delaware Trauma Symposium will take place on Friday, May 2 from 7 a.m. to 4:30 p.m. at the Dover Sheraton Hotel. The symposium is designed to provide current information regarding issues and trends related to the management of trauma patients. All physicians, nurses and other allied health care professionals responsible for providing trauma care in Delaware are encour-

Morning Star Business Report • April 2008 aged to attend. Keynote speaker is Thomas Scalea, MD, the Physician in Chief at the R. Adams Cowley Shock Trauma Center in Baltimore, Md. More information can be found at The seminar is $75 for nurses, APN’s, PA’s, Allied Health and Pre-hospital providers and $100 for physicians. New this year is the “Edward F. Quinn, III, M.D. Excellence in Trauma Care Award,” in honor of the late Dr. Quinn, an orthopedic surgeon from Milford. Attendees must register by Monday, April 14 and attendance is limited to the first 400 registrants. For more information or to register, contact Bayhealth’s Trauma Program Coordinator Judi Muir, RN, at 302-430-5687.

Center helps workers be healthy With the opening of Christiana Care Health System’s Smyrna Health and Wellness Center this past year, residents living or working in Kent County and surrounding areas have access to several high-quality health care programs and services. The new building is located on the corner of South and Main Streets in downtown Smyrna. The center houses lifestyle management programs, including exercise and nutrition services, weight management programs, cardiac rehabilitation and physical therapy. Christiana Care’s Occupational Health Services offers a wide range of programs at the Health and Wellness Center or on site at the business. Services range from Lunch and Learn classes to in-depth health evaluations. The Executive Health Program provides employees of businesses comprehensive health and physical evaluations. The assessments identify health risks and enable Christiana Care to work with business leaders to develop programs that help employees become healthier, decrease sick time, increase productivity and prevent health care premiums from spiraling out of control. The Smyrna Health and Wellness Center provides a fully equipped fitness center. The Exercise Services Department is also available to consult with companies to help develop a program that best suits their employees’ needs. To reach the Smyrna Health and

Wellness Center Exercise Services Department, call 302-659-4475.

Bayhealth awards employees Bayhealth recently honored Donna Smeltzer of Camden-Wyoming and Michelle Ritzler, BSN, RN, CCRN, of Milford as the northern and southern division Employees of the Quarter. Both employees received a $100 savings bond, dinner for two at the restaurant of their choice, a certificate of recognition, a special parking place and the opportunity to be named employee of the year. Northern and southern division employees of the year receive a $500 savings bond, an eighthour day off with pay and a plaque. Mrs. Ritzler is the clinical practice nurse for Intermediate Care (IMC) and the Intensive Care Unit (ICU) at Milford Memorial Hospital. She is responsible for mentoring and educating staff on the application of best practice, evidencedbased nursing care at the patient’s bedside. Ritzler A Bayhealth employee since 1995, Ritzler has worked as a nurse in the 3 East and 2 West Medical-Surgical Units, the former Transitional Care Unit and in IMC. Since 1998, she has worked in ICU and was appointed to her current position in September 2007. Currently working toward her master’s degree in emergency critical care

as a clinical nurse specialist at Widener University, Ritzler received her associate’s degree from Delaware Technical & Community College and her bachelor’s degree from Wilmington University. Ritzler and her husband Brad have three children, 17-year-old Jessica, 16year-old Evan and 9-year-old Alyse. Donna Smeltzer, supervisor of patient access with Bayhealth’s Outpatient Services, was named the northern division Employee of the Quarter. Originally from Brooklyn, N.Y., Mrs. Smeltzer has been with Bayhealth for nearly 27 years. In her role as supervisor, Smeltzer oversees 17 Smeltzer employees and is responsible for solving all outpatient registration issues at Kent General Hospital and several off-site outpatient locations. In addition to her work in patient access, Mrs. Smeltzer is active in several Bayhealth committees including the Planetree Steering Committee, the newly formed Planetree Department Booster Team and the Social Committee. She is in charge of two of the largest employee activities of the year, the annual employee Christmas party and Easter egg hunt. Smeltzer currently lives in CamdenWyoming with her husband Eric, 19year-old daughter Erica and 17-year-old son Keith.

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Insist on Quality, Insist on Beebe. Beebe Physical Therapy is an essential part of Beebe’s overall Orthopedic Care, which is ranked as Delaware’s finest by HealthGrades. Offering expert personalized care, Beebe’s Physical Therapy centers will help you to regain mobility and freedom, so you are able to enjoy the highest quality of life possible. Under the skilled guidance of our positive, experienced physical therapists, we help restore your abilities to the fullest extent achievable. We offer a full range of Physical Therapy services, including PT for: • Joint replacements • Low back pain • Cervical pain and headache • Arthritis • Rotator cuff dysfunction • Neurological disorders • Fibromyalgia • Functional mobility therapy • Functional capacity evaluation • Lymphedema (only provider in southern Delaware) • Numerous additional conditions When your doctor recommends PT, ask for Delmarva's finest: Beebe Physical Therapy.

FOUR CONVENIENT LOCATIONS Beebe Physical Therapy — Beebe Medical Center 302-645-3235 Beebe Physical Therapy — Baylis Rehabilitation Center at Beebe Health Campus, Rt 24, Rehoboth Beach 302-645-3010 Beebe Physical Therapy — Millville 302-539-6404 Beebe Physical Therapy — Millsboro 302-934-1500

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Morning Star Business Report • April 2008

Beebe completes new wing

Seaford Enoscopy's first patient Glen Townley is shown here surrounded by the staff. Standing behind Townley and from left are Donna Whaley, Cherry Watts, Dr. Rodrigo Herreros, anesthesiologist, Dr. Bradley Mackler, Gastroenterologist, Joyce Mackler, Robin Butler, David Chandler, Lim McFarland, Rose Hastings and Bob Ritz. Photo by Daniel Richardson

Seaford Endoscopy hosts first patient By Daniel Richardson

After nearly two and a half years of planning, The Seaford Endoscopy Center, located next to Trinity Transport, is now open and operational. On Monday, March 10, the center's first endoscopy was performed on Glen Townley of Seaford at 7:30 a.m. The Seaford Endoscopy Center is an extension of Dr. Bradley Mackler's Nanticoke Gastroenterology practice. Patients will still be seen at the Middleford Road practice, but procedures will now be performed at the En-

doscopy Center. Dr. Mackler said that he hopes to attract new talent to the area with this new facility. "There is a great need now for (Gastroenterologists) in the area," he said. The facility is equipped with the latest in Endoscopy technology. Special cameras are able to capture detail in high definition. The images captured by the camera are then projected onto high definition screens which the physician views during a procedure. The official grand opening ceremony has not yet been announced. Dr. Mackler said that he hopes to have one some time next month .

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Beebe Medical Center recently completed its $35 million expansion project, a new wing. An open house was held on March 9. The wing is named in honor of Joseph R. Hudson, vice chairman of the board of directors for the Beebe Medical Foundation, the fundraising arm of the organization. Hudson, a local developer, business owner and entrepreneur with deep roots in Sussex County, has long been a supporter of Beebe Medical Center. He has served on the Beebe board of directors since 1986, and served as chairman from 1998 to 2005. Hudson was presented with the 2006 Beebe Medical Center's John W. Rollins Award, an humanitarian and philanthropist award that honors a person for giving of his or her talents and resources to directly promote the betterment of our society. He has been honored with the Lifetime Achievement Award by the Sussex County's Positive Growth Alliance for commitment in improving the quality of life for all residents and visitors to southern Delaware. The wing represents the culmination of a construction project to ex-

pand the main campus in Lewes to serve the area's growing population of residents and visitors. The project doubled the size of the Emergency Department, expanded the Critical Care Unit to a 20-bed facility, and added 42 beds to the third floor Medical-Surgical Suite. The Emergency Department, which has experienced a continued growth in patients, will have 36 beds, and 7 large trauma/cardiac rooms where there will be more spaces for emergency medical procedures. There will be a special room where a patient can be isolated and treated for exposure to chemicals. The new facility also will include a bank of elevators that connect all three floors with the basement, where respiratory equipment will be processed and held ready for emergencies, and the roof where the helipad is located. The expansion project was a recipient of a portion of the funds from the Vision 2005 Capital Campaign, which raised more than $12.5 million, making it the largest capital campaign in Beebe's history. For more information, visit

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Media Destruction • Computer Disks/Tapes • Microfiche & Xray Film Dan Wagner with Bayhealth's Lifestyles Fitness Center has been a personal trainer for the Miss Delaware organization since 2003. He most recently trained Miss Delaware Brittany Dempsey for her Miss America competition.

Bayhealth Trainer helps Miss Delaware contestants Dan Wagner, lead exercise specialist with Bayhealth’s Lifestyles Fitness Center, has been helping Miss Delaware contestants get into shape for the past five years. In 2003, a former director of local titles with the Miss Delaware organization contacted Wagner to train contestants for the Miss Delaware and ultimately Miss America pageants. In that time, Dan has gone on to train three successful Miss Delaware contestants including Linda Kurtz, Becky Bledsoe and most recently Brittany Dempsey. Dan trains up to four contestants per year and usually has about four months to work with them. Most contestants come to him in need of fine tuning and toning up, but some of the women have never worked out before and need help with their overall health and wellness. Dan added,

“The girls don’t have it easy, I push them to work really hard.” Most recently, Dan helped Brittany Dempsey prepare for the Miss America competition that took place in January. Bayhealth’s Lifestyles Fitness Center offers a wide variety of services including group classes and personal training at an affordable cost. Dan’s tip for people trying to get into shape, “Consistency is key and remember that nutrition is just as important as fitness.” Dan is a certified personal trainer and has been with Bayhealth’s Lifestyles Fitness Center for 15 years. He currently lives in Middletown with wife Shelli, and three daughters Ashley, Emily and Kaylee. For more information on Bayhealth’s Lifestyles Fitness Center, call 302-7447171.

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Cardiac surgery uses collaborative rounding Beebe Medical Center is setting a high standard of care in its cardiac surgery program, which is in affiliation with Christiana Care Health System. One of the program's distinguishing characteristics is collaborative rounding, which cardiac surgeon and program Medical Director Fernando M. Garzia, M.D., implemented at the program's start a year ago. Those who attend this meeting include the cardiac surgeon, the cardiac surgery physician assistant, the bedside nurse, a respiratory therapist, and representatives from pharmacy, cardiac rehabilitation and occupational therapy. Caseworkers and dieticians also attend. The key to the success of collaborative rounding is that the discussion takes place in the patient's room, not in the hallway. Not only is the patient able to ask questions and give information, but interested family members are invited to attend. "Healthcare occurs through oral communication," says Dr. Garzia, who introduced and used collaborative rounding at Lehigh Valley HospitalMuhlenberg, Bethlehem, Pa. "The best way to communicate about patient care is by getting people together." "I was very impressed," said Milford resident George Miller, whose

wife Ann had bypass surgery in October 2007. "There must have been 10 people there. The same people got together with us again as we were getting ready to leave. They left me with very little to ask." This collaborative rounding process has two components. One component is the daily meeting with the patient. The other is a systems component in which the healthcare team members meet together weekly to discuss general issues regarding cardiac patient care and whether there are any glitches that need to be improved. Paul Uhlig, MD, MPA introduced the concept to the cardiac surgery program at Concord Hospital in New Hampshire. Dr. Garzia said that he visited Concord Hospital to see how collaborative rounding was working. He then introduced it at Lehigh Valley HospitalMuhlenberg. Concord Hospital found that patient satisfaction scores were climbing and outcomes were improving. In 2002, the National Quality Forum and the Joint Commission on Accreditation of Healthcare Organizations presented Concord Hospital with a John M. Eisenberg Patient Safety Award for System Innovation for developing and implementing a structured communications protocol that "...broke down hierarchical role

Cardiac Surgeon Fernando M. Garzia, M.D., front left, poses with open-heart surgery patient Charles Decker. They are surrounded by the team of medical professionals who were taking part in a morning collaborative rounding session.

boundaries and improved the care of cardiac surgery patients." Dr. Garzia experienced the same positive results at Muhlenberg where he says patients participated in their own care and recovered on average,

faster than the norm. "Collaborative rounding is going to be a distinguishing characteristic of Beebe's program," predicts Dr. Garzia. "And one which other hospitals will replicate."

Rt. 1 Corridor & Tourism

The May and June editions of the Business Report are dedicated to the importance of tourism and the Rt.1 corridor to Delaware business. TRINITY FOUNDATION DONATES TO HEART ASSOCIATION. Representatives from the Trinity Foundation recently attended the 18th Annual Heart Ball in Dewey Beach, to benefit the American Heart Association. Attendees included Billy and Leigh Banning, Mark Stephenson with guest Peggy Geisler (director of the Sussex Children’s Health Prevention Coalition), Hank and Jill Ostermann, and Bunky and Renee Griffith. Jill and her daughter Austyn were named 2008’s “Heart Heroes.” Jill spoke about her personal struggle as a testimony to the importance of AHA’s work to improve education and awareness to reduce cardiovascular problems in youth. The Trinity Foundation donated $5,000 for the cause, and Trinity’s Heart Walk team plans to raise $9,000 for their annual fall fundraiser.

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Morning Star Business Report • April 2008


Hospice holds dedication Delaware Hospice recently celebrated the completion of the new Delaware Hospice Center in Milford on Friday, March 14, with a ribbon cutting ceremony. When it opens in April, the new Hospice Center will provide a new option of specialized care in a home-like environment. The Center is an option for patients of all ages. Patients and their families will find hospice care 24 hours a day, seven days a week in a home-like environment in one of sixteen suites. A country kitchen, family room, children’s play room, and a formal living room complement the patient/family suites and encourage sharing among guests. The Family Support Center housed in

the Delaware Hospice Center will offer education, resources, counseling and support for family members in the community who are coping with life-limiting illness and the loss of a loved one. The Delaware Hospice Center represents the largest amount of private sector financial support that Delaware Hospice has ever received in its 25 year history. The Center is being funded with an ongoing $4 million capital campaign, “The Community Campaign to Expand Delaware Hospice,” and has reached approximately 75% of its goal. To learn more about supporting the Delaware Hospice Center, call Manny Arencibia at 800-838-9800 or

Attending the ceremony from left are Sen. Thomas Carper; Laura Robelen, Delaware Hospice board of trustees; Patricia Enos, Delaware Hospice board of trustees; Mary Catherine Hopkins, Delaware Hospice board of trustees; F. Eugene Donnelly, Delaware Hospice board of trustees; Peter Wellington, Delaware Hospice board of trustees; Henry H. (Troy) Silliman III (front w/scissors), chairman, Delaware Hospice board of trustees; Wayne Holden (back row), co-chair of the Community Campaign to Expand Delaware Hospice; Connie Fisher, Delaware Hospice board of trustees; Sharon Leyhow, Delaware Hospice board of trustees; Susan Lloyd (front holding ribbon), president and CEO of Delaware Hospice; Margaretta K. Stabler, co-chair of the Community Campaign to Expand Delaware Hospice; and A. Dale Stratton, Delaware Hospice board of trustees.

Natural gas is a safe, reliable and efficient source of energy that is easy to use, bringing comfort to thousands of homes on the Delmarva Peninsula, And, in addition to being safe and efficient, natural gas is easy on the environment. Just as thousands of farmers provide food for our nation, we join thousands of gas providers who are “feeding” America’s growing energy needs — our priority is safe, efficient delivery of natural gas to you.

Bayhealth associates pictured in the front row from left are Linda Chick, Bayhealth board member; Ellen Dombrowski; Joan Coverdale; Dorie Nichols; Jennifer Davis, Delaware Office of Management and Budget; Louisa Phillips; Robert Uebele; Catherine Woinski; and Lorene Brooks. Associates in the back row from left are Mike Dixon; Rita Buck; Bonnie Perrato; Terry Murphy; Fern Miller; Charlene Bieber; Janelle Wade; Jennie Byerly; Robin Walls; Debbie Watson; Heidi Legates; Wendy Mears; Cindy Kirk; and John Riabov, executive director, Delaware Alliance for Excellence. Submitted photo

Rehab Center earns award Bayhealth Medical Center’s Inpatient Rehabilitation Center at Milford Memorial Hospital recently received a 2007 W. L. (Bill) Gore Award of Excellence. The Delaware Quality Award in honor of W. L. (Bill) Gore recognizes Delaware businesses or organizations that demonstrate high levels of performance excellence. This top-level Delaware Quality Award is named for Bill Gore in honor of the visionary direction he gave his company, W.L. Gore & Associates, Inc., regarding excellence, innovation and working environment. The Inpatient Rehabilitation Center is part of Bayhealth Medical Center, and was opened by Milford Memorial Hospital in 1992.

Last year, the Center earned the Delaware Quality Award of Merit. The Delaware Quality Award was established in 1992. In 2005, in order to expand training and consulting services, the initiative was expanded to form the Delaware Alliance for Excellence as a University of Delaware program. Its mission is to educate and support continuous improvement initiatives throughout the region and to recognize performance excellence. The award criteria are based on the world's best-performing organizations and are used to provide feedback to organizations on leadership, strategic planning, customer and market focus, knowledge management, workforce engagement and process improvement.


Morning Star Business Report • April 2008

Business Licenses The following business licenses were issued by the state of Delaware from Feb. 15 to March 15.

Bridgeville Anthony, Diane; 13065 Deer Forest Rd., Bridgeville; reconciliation purpose code Da Hive Latchkey Program, Inc.; 601B S. Main St., Bridgeville; professional and/or personal services Geo N More HVAC & Mechanical; 2 Elm St., Bridgeville; contractor-residential Malloy, Joseph A. Concrete LLC; 21663 Mill Park Dr., Bridgeville; reconciliation purpose code Queen Anne Farm Inc.; Heritage Shores, Bridgeville; professional and/or personal services-unclassified

Dover A Progress, LLC; 630 W. Division St. Ste. K, Dover; professional and/or personal services-unclassified Aunt B's Tender Touch Daycare; 5411 Pearsons Corner Rd., Dover; professional and/or personal services BHG by His Grace Enterprises GRP; 177 Carlton Ln., Dover; reconciliation purpose code Calabrese, Bryan, Devkay Construction; 38 Diemidio Dr., Dover; reconciliation purpose code David Katcher; 322 Beechwood Ave., Dover; professional and/or personal services Drummer Technical Systems LLC; 162 Cooper Rd., Dover; professional and/or personal services-unclassified Dry Clean Central; 122 N. Dupont Hwy., Dover; reconciliation purpose code Durmus Fikret, Dover Pizzeria; 2200 N. Dupont Hwy., Dover; reconciliation purpose code DVD Warehouse LLC; 4200 N. Dupont Hwy. Ste. 2, Dover; retailer-various products Epes Transportation LLC; 381 N. Bay Dr., Dover; drayperson/mover Eye to Eye Optometry LLC; 103 Wolf Creek Blvd. Ste. 2, Dover; professional services-optometrical office Frantz Auto Sales & Repairs; 1102 S. State St. Ste. 2, Dover; reconciliation purpose code Kahala Holdings, LLC, Cold Stone Creamery; 1051 N. Dupont Hwy., Dover; retailer-restaurant King, Ronnie Jr., Get a Cut Barbershop; 1103 S. Dupont Hwy., Dover; personal services-barber Knaupe, James, JFK Custom Homes and Additions; 2 Millcreek Circle, Dover; contractor-residential Lambert, Krystle, Krys Enterprises; 148 Old Forge Dr., Dover; retailer-various products Latino Market; 547 S. Red Haven Ln., Dover; reconciliation purpose code Mosley R Trucking Inc.; 19 Devonshire Ct., Dover; drayperson/mover MPI Consulting; 215 N. American Ave., Dover; professional and/or personal services-unclassified

On the Shield Inc., 40 Sienna Ct., Dover; reconciliation purpose code Send them a Hint LLC; 61 Carrington Dr., Dover; professional and/or personal services Webuyanime; 131 Trafalgar Dr., Dover; retailer-catalogue and mail order house Wordfirst Ministries, LLC; 630 W. Division St. Ste. J, Dover; professional and/or personal services-unclassified Zkomputer LLC; 40 E. Division St., Apt. A, Dover; wholesaler-any products

Georgetown Ace'N Race'N & Small Engine Repair; 24744 Prettyman Rd., Georgetown; personal services-general repairperson Arbor Counseling Center LLC; 7 S. King St., Georgetown; professional services-counselor Davis Chiropractic Inc., 502 W. Market St. Ste. B, Georgetown; reconciliation purpose code Eagle General Contractor LLC; 209 High School Ave., Georgetown; contractor-residential FR Contractors LLC; 17830 Check Rd., Georgetown; contractor-residential First State Awards; 300A Nancy St., Georgetown; reconciliation purpose code Hickman, Russell J. Sr.; LBF Records; 111 Albury Ave., Georgetown; professional and/or personal servicesunclassified Jason L. Jordan Construction LLC; 20135 Substation Rd., Georgetown; contractor-residential John Bell Cont. LLC; 22807 Cedar Ln., Georgetown; contractor-residential Karen Y Chinchilla Pacheco; 117 W. North St., Georgetown; contractor-residential Kristina's Creative Concepts; 22165 Rust Rd., Georgetown; retailer-various products Outlaw Motor Sports; 24398 Mariner Cir., Georgetown; reconciliation purpose code Sanctuary Fore Your Back & Body; 6 Evergreen Dr., Georgetown; professional and/or personal services Swain Stores Online; 23097 Rementer Rd., Georgetown; retailer-various products Volks Hardwood Flooring LLC; 26091 Lewes Georgetown Hwy., Georgetown; contractor-residential Zunsal Inc.; 9 Gravel Hill Rd., Georgetown; retailer-restaurant

Rd., Harrington; retailer-food (except restaurant) Yardley Farms Inc.; 2792 Burnite Mill Rd., Harrington; drayperson/mover

Laurel 21st Century Contracting, Inc., 30117 Beaver Dam Branch Rd., Laurel; contractor-residential AG Georgios; 411 N. Central Ave., Laurel; retailer-restaurant Campbell, Charles Eugene Jr.; 30804 River Rd., Laurel; reconciliation purpose code Devastator Game Calls LLC; 12009 Lahoba Ln., Laurel; wholesaler-any products Lalani Farah, Pampered Paws Pet Store; Rt. 13 Market, Laurel; retailervarious products Mears, Yvonne; Rt. 13 Trussom Pond Rd., Laurel; reconciliation purpose code Nenne's Construction LLC; 31301 Shady Acres Ln. #C3, Laurel; contractor-residential Ordonez, Franco O.; 11290 Trussum Pond Rd., Laurel; retailer-food (except restaurant

Lewes Kgunduz Ilknvr, Alkins Detailing; Unit A, 32413 Lewes Georgetown Hwy., Lewes; reconciliation purpose code Crayon's Creations; 17293 King Phillip Way Unit 2104, Lewes; personal services-beautician Dangelo, John, EJB Painting; 23552 Elmwood Ave. W, Lewes; contractorresidential Dirt Busters Cleaning Service; 16353 Grandview St., Lewes; professional and/or personal services Five T's LLC, On a Ball; 35889 Black Marlin Dr., Lewes; retailer-various products Graulich, Shondelle; 17543 Nassau Commons Blvd., Lewes; reconciliation purpose code Gurski, Scot Welding Inc.; 29542 Field Rd., Lewes; reconciliation purpose code Honey Do Handyman Services LLC; 32901 Ocean Bluff, Lewes; contractorresidential

Milford Issac Carrillo, LLC; 407 Truitt Ave., Milford; contractor-residential The Kid in Me Inc.; 39 N. Walnut St. Ste. 106, Milford; retailer-various products Murphy Enterprises; 1005 S. Dupont Blvd., Milford; retailer-various products Sun Dazed Tanning; 280 N. Rehoboth Blvd., Milford; reconciliation purpose code Thomas Russell Wholesale, DBA Thomas Russell Wholesale; 24675 Bakerfield Rd., Milford; wholesaler-any products Uptown Paws Pet Salon; 1001 N. Walnut St., Milford; reconciliation purpose code

Millsboro 4 Seasons Lawn, LLC; 32612 Long Neck Rd., Millsboro; professional and/or personal services Athey Construction Services; 327 Pond Rd., Millsboro; contractor-residential Briddes Taylor Construction LLC; 25879 Kings Ln., Millsboro; contractorresidential Guzman, Fredis Alberto, Fredis Guzman LLC; 30621 Main St., Millsboro;


Harrington Diya Corporation, Bridle Bit Liquors; 17384 S. Dupont Hwy., Harrington; tobacco products retailer, retailer-alcoholic beverages Dustin's Lawn Care; 135 E. Lucky Estates Dr., Harrington; professional and/or personal services Grace Trepasso; 359 Bloomfield Dr., Harrington; professional and/or personal services Joal Investments LLC, Chappys North Food Cart; 325 Carpenter Bridge

Kathy Pettyjohn; 17312 King Phillip Way, Lewes; personal services-beautician Lyons, Joseph P., Lyons Production; 32999 Harts Rd., Lewes; personal services-entertainment agent McKeown, Chris, Agave; 137 2nd St., Lewes; reconciliation purpose code McMann, Robert W. Sr., First State Tile & Marble; 32838 Ocean Reach Dr., Lewes; reconciliation purpose code MJ Antiques; 165163 Willow Creek Rd., Lewes; retailer-various products Pennington, Keith, The Scrub Outlet; 1135 Highway One, Lewes; retailer-various products Synergy SVC Solutions; 18417 Seashell Blvd., Lewes; reconciliation purpose code Tudor Johnson LLC; 417 Dupont Ave., Lewes; commercial lessor Wilson's Handyman Services; 20873 Wil King Rd., Lewes; professional and/or personal services-unclassified




Morning Star Business Report • April 2008

Col. Todd McCubbin, 709th Airlift Squadron commander at Dover Air Force Base, shown here with Donna Streletzky, vice president of operations at Beebe Medical Center. Submitted photo

Beebe official is inducted into commander program Beebe Medical Center announces that Donna Streletzky, vice president of operations for Beebe Medical Center, was among more than 50 community leaders recently inducted into the 17th Annual Honorary Commander Program at Dover Air Force Base. The program, which began in 1992, matches civic leaders with active-duty and Reserve military commanders. Its purpose is to facilitate and enhance the flow of information between the military and civilian communities and provide community leaders the opportunity to witness the mission of the 512th and 436th Airlift Wings at Dover AFB. Ms. Streletzky was matched with 709th Airlift Squadron commander, Col. Todd McCubbin. The 709th AS flies the C-5, the nation's largest aircraft. Ms. Streletzky, who has more than

23 years of professional healthcare experience, joined Beebe Medical Center in 1992. She is responsible for 50 departments under seven directors that total approximately 387 full-time equivalent employees and $187 million in gross revenue. Ms. Streletzky is a summa cum laude graduate of the Pennsylvania State University with a bachelor's degree in speech communication and business, and a master of public administration in health care management. Military commanders are encouraged to invite their civilian counterparts to unit functions, including awards ceremonies, commander's calls, change of commands and social functions, while honorary commanders invite their respective commander to interact with their profession.


reconciliation purpose code Lathbury, Jamey Scott; 26192 Schooner Ln., Millsboro; reconciliation purpose code Mank Enterprises, Giddy-Up Gifts; 137 Kendall St., Millsboro; retailer-various products Meemsies Sugar Shoppe LLC; 32612 Long Neck Rd., Millsboro; retailer-food (except restaurant) Moore-Grant Construction, LLC; 28448 Dupont Blvd., Millsboro; contractor-residential T Rose Inc., 29857 Red Maple Circle, Millsboro; professional and/or personal services-unclassified Turner Electric Svcs. Inc., Mr. Electric of Sussex; 31236 Turner Ln., Millsboro; reconciliation purpose code Walter L. Hall Jr.; 28453 Layton Davis Rd., Millsboro; drayperson/mover Welbon, Joel; 27262 John J Williams Hwy., Millsboro; reconciliation purpose code

Seaford 24-7 Computer Care; 10111 Thomas Horseshoe Dr., Seaford; professional and/or personal services American Credit Guarantee Corp.; 500 N. Dual Hwy. #606, Seaford; finance or small loan agency Bay View Homecare, Inc.; 1601 Middleford Rd., Seaford; retailer-various products Func Entertainment Music Group, Func Music; P.O. Box 1713, Seaford; professional and/or personal services

Ramzam LLC; 27423 Patricks Ln., Seaford; reconciliation purpose code Roach, Etoy J., E-Class Detailing; 953 South Dual Hwy., Seaford; professional and/or personal services-unclassfied Seaford Endoscopy Center, LLC; 13 Fallon Ave., Seaford; professional services-medical office Streeks, Rachel L., East Coast Physical Therapy; 10295 Airport Rd., Seaford; reconciliation purpose code Suarez, Irais S.; 5138 Boyce Rd., Seaford; reconciliation purpose code

Smyrna Akbar Nabilah, Samenas Daughter Catering; 379 Braddock Rd., Smyrna; retailer-restaurant C and M Transport LLC; 228 Tina Marie Ln., Smyrna; transportation agent Gearhart Exteriors; 84 Big Oak Rd., Smyrna; contractor-residential Hazzard, Jessica; 258 E. North St., Smyrna; professional and/or personal services-unclassified Jamieson, John, House into a Home Remodeling; 52 Foxwood Dr., Smyrna; contractor-residential Quality Cleaning & Lawncare LLC; 235 Laurel Ln., Smyrna; contractor-residential Smyrna Community Hardware Inc.; 456 W. Glenwood Ave. Ste. B, Smyrna; retailer-hardware, plumbing & heating Wild Horses Property Maintenance Inc.; 3510 Big Woods Rd., Smyrna; professional and/or personal servicesunclassified

Insurance Strategies for Growth Risk Management Commercial Insurance Brokerage Employee Benefits Executive Personal Insurance

The Entrepreneurs’ Forum of Greater Philadelphia Philadelphia Business Journal The Wharton Small Business Development Center


TREASURE CHEST THRIFT SHOP CELEBRATES FIRST ANNIVERSARY. Beebe's Treasure Chest Thrift Shop, located in the Midway Shopping Mall along Route 1 in Rehoboth Beach, has been a fundraising success for Beebe Medical Center. Staff and volunteers recently celebrated the shop's first anniversary with a special lunch where two award presentations were made. Peggy Selph earned the Volunteer of the Year Award, and Carol Reed earned the January Employee of the Month Award. Some of the attendees from the first anniversary party included, in the back row from left, Ed Noyalis, shop manager, Mike Clemmer and Wendell Alfred. In the front row from left are Pat Sandy, Beebe Medical Center Auxiliary President; Lillian Bourne, Peggy Selph, Carol Reed, Mikki Kahne and Elizabeth Surbaugh. For more information about the shop, call 644-2878. Submitted photo

David Lyons Bob Frederick Lew Harrington WILMINGTON





Morning Star Business Report • April 2008

Beebe honors employees for years of service Beebe Medical Center recently honored 12 retiring employees and 187 employees who have reached years-ofservice milestones for their dedication and service. A ceremony took place at the 35th Annual Employee Awards Dinner event at the Atlantic Sands Hotel & Conference Center in Rehoboth Beach. "Beebe focuses on bringing quality healthcare to our community," said Jeffrey M. Fried, president and CEO of Beebe Medical Center. "It is especially impressive to see how long our employees have stayed with us, committed to helping others and to making a difference in the community." Retirees and their years of service included Martin “Sooner” Burton, 39 years; Elaine “Bunny” Palmer, 38; Debbie Black, 31; E. Hunter Goins, 29; Robert Horner, 22; Kathy Laudeman, 22; Doris Shockley, 21; Diane Gibson, 15; Woodrow “Woody” Dennis, 14; Paula Disque, 14; Sarah Follin, 13; and Barbara Frankenberry, 10. Employees recognized for their years of service included: 45 years-Bonnie Austin 40 years-Virginia Clifton

35 years-Helen “Ann” Funds and Roberta Hitchens 30 years-Linda Abbott, Sherry Daisey, Josephine Holt, Trudy Jackson, Suzanne “Lynn” Misener, Theresa Sponaugle, and Christina Trout 25 years-Lois Bixby, Nancy Hastings, Mary Lachmann, Ingrid Mick, Bonnie Moore, Jayne Pond, Audra Rivers, Phyllis Toomey, Gregory Tylecki, Sandra West, and Janet Zary 20 years-Valeria Bowden, Helen Chullin, Brenda Dietrich, Terry Fleming, Frances Gray, Teresa Hitchens, Ronald Jordan, Barbara Landon, James Owens, Larry Roach, Carolyn Shellton, Patti Sweimler, Roberta Thomas, and Melinda Wright 15 years- Ruth Barthlow, Tracy Bell, Donald Biller, Andrea Bowden-Ross, Jan Daisey, Dawn Drew, Holly Ferebee, Robert “Gary” Hamilton, Elizabeth Hudson, Gayle Miller, Raymond Phillips, Ann “Nancy” Protack, Donna Streletzky, Deborah Taylor, Beverly Turney, Lynn Wilkins, and Lynne Wilson 10 years-Lena Bailey, Sharmaine Bailey, Joan Bartels, Isabel Benson, Pam Cicero, Allison Clobes, Carol

Coles, Jennifer Consuegra, Tara Cooper, Shirley Cooper-Williamson, Donna Egolf, Yvette Gaines, Joseph Hayden, Denise Heil, Claudia Horsey, Richard Hughey, George Hunt, Neil Kennovin, Cheyenne Luzader, Sharyn Luzier, Dawn Marcelle-Segraves, Melissa Markham, Christine Medd, Lisa Messick, Sheryl Miller, Karen Mitchell, Holly Norwood, Constance Paller, Lois Podedworny, Alvenia Reese, Mark Roach, Graham Robbins, Kathleen Robbins, Wendy Scott, Sieglinde Semone, Jane Showell, Michael Simpler, C. Joyce Soboczenski, Carol Thomas, Nancy Thompson, Shirley Timmons, Julia Tingle, Michele Tyrrell, Keith Underwood, and Nadine Vietz 5 years-Danielle Adams, Vanessa Adams, Elizabeth Adkins, Elizabeth Agresta, Ercilia Arias, MD, Jane Bakke, Cindy Betts, Sherrie Black, Marcy Bradley, Theresa Bradley, Susan Bunting, Melissa Burton, Patricia Clineff, Kimberly Conner, Douglas Darling, Kathi Dayton, Eileen Doordan, Leah Elliott, Jacqueline Emory, Carol Feeley, Michael Ferguson, Ashley Fisher, Lisa Fitler, Robert Freese, Carol Gannon, Teresa Gibson, Drucilla Goldberg, Edith

Graham, William Graham, Nicole Hall, Nancy Hankin, Travis Harris, Alexia Hines, Sherri Hobbs, Steven Horn, Stacy Issacs, Margaret Jorgensen, Jennifer Kennedy, Karen Kreiser, Donald Kung, Rachele Lesser, Vicky Mallet, Qamar Maqbool, Barbara Martin, Jill Mast, Christopher McDermott, Heather Metzner, Nicole Miller, Lynette Mitchell, Nora Morales, Elizabeth Mosley, Dawn Nanz, Gail Neibert, Jessica Neville, Regina Newell Mary Nock, Kirsten Northway, Valarie Osterhout, Jennifer Pepper, Frederick Price, Ellen Purple, Barbara Rainey, Judith Ramirez, Barbara Rich, Debra Richardson, Michael Ricketts, Sandra Roberts, Mary Schneider, Susan Schock, Jean Schoellig, Karen Schott, Stacy Selway, Kathy Shock, Kari Souder, Janet Spinelli, Dorothea Swiger, Margaret Taylor, Mark Thalheimer, Alicia Thomas, Maria Thompson, Wilson Thompson, Andrew Tull, Catherine Twyford, Anne Villalobos, Sharon Ward, Wayne Wichlatz, Susan Wilkinson, Diane Wilson, and Maureen Wineberg

Tickets are available for Old Dover Days Ball A limited number of tickets are now available for the “Old Dover Days Grand Ball—The Old State House Through the Years” that will take place on Saturday, May 3, from 7 to 10 p.m., at the Old State House, located at 25 The Green, in Dover. Sponsored by the Kent County and Greater Dover, Delaware Convention and Visitors Bureau, and Wilmington Trust, and hosted by the Division of Historical and Cultural Affairs, this onetime-only event celebrates the 75th anniversary of Old Dover Days by recreating an historic ball that might have taken place in the elegant halls of The Old State House. Ticket holders are encouraged to attend the ball dressed in period costume from any of the eras in which The Old State House has been in existence (1791–2008). Activities will include tours of the building and candlelight walking tours of the Dover Green provided by First State Heritage Park at Dover interpreters. Entertainment will include musical groups performing selections from the Colonial, Civil War, and Jazz-Age periods; while dance mistresses will help attendees participate in period dances. A large tent will be set up on The Green in front of The Old State House in order to provide extra space for the range of activities taking place at the ball. Food and drinks of various time periods will be offered as well as modern selections.

Two drink-tickets for alcoholic beverages are included in the ticket cost. Tickets, which are priced at $30 each or $50 for a couple, are available by calling 302-734-1736. The ball is a part of Old Dover Days. Twenty local and regional artists are busy painting water cans with Delaware scenes and icons in commemoration of the 75th anniversary of Old Dover Days, May 2-4. Participating artists include Gavin Standish, Sandy Ryan, Toni Struzik, Dr. Donald Parks, N. Taylor Collins, Linda Fitzgerald, Maria Bessette, Dianne Knotts, Rosetta Roach and Sonja Homewood. The watering cans will be on display in April at the Dover Mall, co-sponsor of this unique event. During Old Dover Days, the cans will be the highlight of a silent auction. The event coincides with a house and garden tour and tea party on The Green. The public is invited to stop by and bid on the can of their choice between the hours of 11 a.m. and 3 p.m. on Sunday, May 4. Proceeds from the auction will be used to promote the arts in Central Delaware. Twelve “junior” watering cans will be decorated by students who attended the February class of Biggs Kids. Biggs Kids is a cultural arts program sponsored by the Biggs Museum of American Art to enrich children’s understanding of art in the world around them. Kent County Tourism is pleased that so many talented artists have volun-

teered to work on this project. It is a true testament to their dedication and creativity. However, it would not have been possible without the assistance of the Dover Mall, Biggs Museum of American Art, A.C. Moore, Fred Kaltreider, Brendan

Buschi and our local news media. Make sure you check out the show at the Dover Mall in April and join us during Old Dover Days to place your bid for the watering can of your choice to help us promote the arts in Central Delaware!

HOSPICE RECEIVES $4,000 DONATION. Manny Arencibia, vice president of development for Delaware Hospice (left), recently received a $4,000 check from event sponsor Michael Cardile, vice president of Cardile Bros. Mushroom Company, and Jeffrey Zegna, president of the Delaware Amateur Racquetball Association (DARA). The donation represents sponsorship donations and proceeds from the Delaware State Doubles Racquetball Championship, which was held Jan. 19 - 20, at Kirkwood Fitness & Racquetball Club. The generous contribution will be directed to Delaware Hospice’s New Hope Program, which supports children and teenagers who have suffered the loss of a loved one. For more information about DARA, visit To learn more about Delaware Hospice, visit

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Morning Star Business Report • April 2008

Madden keeps active during his retirement Continued from page one

on his back four years ago hampered his walking ability; he now uses a golf cart. After retirement, playing golf was the furthest thing from his mind. Instead he took up woodworking, making grandfather clocks for a local jeweler and his children, along with some pieces of furniture for his home. After a few years, his wife Mabel offered words of encouragement for a new hobby, or in her words with the utmost love of her husband, “You need to get out of the house,” she said. So he became a serious golfer at the age of 66. Surprisingly, although he admits he is not an accomplished golfer, he says he plays as well as he ever did, “I can hit further than I could in 1983." Because golf is a leisurely sport, many people don’t think of it as promoting heart health. Contrary to common perception, golf is a physically and mentally demanding sport. It is a good form of exercise, good for the body and safe for the heart, especially for middle and advanced-aged men and women looking for a way to keep fit but who, for physical reasons, cannot engage in strenuous activity. With the influx of the senior population to Sussex County, and many retirement communities being built with golf courses to attract retirees, there are 18 golf courses in the county, six private and 12 public. Many have been built over the past decade. Six of the 18 courses are executive courses, which are shorter courses with fewer pars, ideal for those with disabilities. Not looking much older than when he retired, exercise has been a way of life for Madden since he became regimented to a series of exercises in 1960 while in the military attending a Command and General Staff College at Fort Leavenworth, Kan. He says he needed to exercise 15 to 25 minutes daily and wondered how long he’d have to keep it up. “I found I needed more exercise as I aged,” he said. Now Madden exercises 20-25 minutes a day, seven days a week doing calisthenics. A veteran, Madden spent 30 months overseas during World War II with the 5th Army’s 105th Anti-Aircraft Battalion, with nearly 800 straight days of combat duty in the Mediterranean Theater. He received the Bronze Star along with other commendations. Activated as an anti-aircraft unit at Camp Hulen, Texas in Jan. 1941, the 105th trained at Camp Young, Calif. before sailing for Scotland and England. There the unit received intensive amphibious training, which was to be used three times in the next year. Madden spent two years teaching before being drafted into the war at a modest salary of $900 a year, paid over 12 months or $72 a month. He said the first thing he did when he got his first

Madden took the advice of his wife to “get out of the house more” by taking up golf. Photo by Frank B. Calio

teaching job is what most young people do - he purchased a new car. “The payments were $46 a month, so that didn’t leave much for us to live on. Thank goodness we lived with my parents,” he said. He was drafted and went to Officers Candidate School and, when the war ended, he was in line for a promotion to major if he stayed. He told his superior officer he had been separated from his wife for three years and “If I take the promotion I might as well stay here,” thinking his wife would not be happy with his decision to leave her at home. Soon after he refused the offer, he discovered that all promotions had been frozen because the war was over. He returned to teaching in his hometown of Orbisonia, Pa., a small community between Pittsburgh, Pa. and Harrisburg, Pa. He was later offered the superintendent position for $2,700 at the young age of 28. This offer was a far cry from the $4,400 salary he received in the military. With a growing family, he accepted a position at Columbia University a few years later, but he yearned for that small town charm. In 1952 he learned about a superintendent’s position in Seaford; a position he held until 1967 for 28 years. At that time he accepted a position as state superintendent of education for Delaware where he served for 13 years before retiring in 1980. He and his wife share a religious faith, holding family devotion each evening. He believes his faith has kept him active at his age. “He has kept me physically alive, the Lord has been kind to me, better than any right I have to expect,” he said.

In addition to being involved with his church, he is an active member of the Seaford Kiwanis Club. His lifestyle

proves exercise pays far better dividends toward living longer than sitting in front of a television set.

Morning Star Business Report • April 2008


Health center offers programs for businesses With the opening of Christiana Care Health System’s Smyrna Health and Wellness Center this past year, residents living or working in Kent County and surrounding areas have access to several high-quality health care programs and services. The new, freestanding building is located on the corner of South and Main Streets (100 South Main) in downtown Smyrna. Providing individual, personalized care is of major importance to Christiana Care. The Medical Aid Unit and Imaging Services provide the highest quality emergency and diagnostic medical services. The center houses lifestyle management programs, including exercise and nutrition services, weight management pro-

grams, cardiac rehabilitation and physical therapy. Area businesses and organizations can also benefit from the Smyrna Health and Wellness Center. Christiana Care’s Occupational Health Services offers a wide range of programs at the Health and Wellness Center or on site at the business. Services range from Lunch and Learn classes covering a multitude of health topics taught by Christiana Care health professionals to in-depth health evaluations. Its Executive Health Program provides employees of businesses comprehensive health and physical evaluations. The assessments identify health risks and enable Christiana Care to work with business leaders to develop programs that help employees become healthier, de-

crease sick time, increase productivity and prevent health care premiums from spiraling out of control. The Smyrna Health and Wellness Center provides the community a fully equipped fitness center. Knowledgeable and caring staff works with individuals to help control health risk factors and achieve fitness goals. The center offers two levels of fitness membership: a basic program for those self-motivated and more knowledgeable; and a controlled and guided program for those with medical issues or who desire a structured, goal-oriented approach. The Exercise Services Department is also available to consult with companies to help develop a program that best suits their employees’ needs.

A program of note that integrates multiple health disciplines is the Weight Management Program, taught by a team of dietitians, exercise physiologists and psychologists. But exercise is not just a prescription for weight loss; it’s a prescription for life. Learning and adopting appropriate exercise is the key to a healthier way of living. Exercise provides many benefits: improving our fitness for success in sports; increasing our capacity to do and get more out of life; and even helping us prevent and manage a number of chronic illnesses. Exercise really is the best medicine. To reach the Smyrna Health and Wellness Center Exercise Services Department, call (302) 659-4475.

Kullman to be featured speaker at Chamber luncheon series DuPont Executive Vice President Ellen J. Kullman will be the featured speaker at the Delaware State Chamber of Commerce’s Leadership Luncheon on May 13, 2008 at the University & Whist Club in Wilmington. Kullman has made Fortune magazine’s list of the “50 Most Powerful Women in Business” three years in a row. The Wall Street Journal named her one of its “Top 50 Women to Watch” in 2006 and 2007. Kullman began her career at DuPont in

1988 as marketing manager in the Medical Imaging business; today she serves as executive vice president. In her current position, Kullman is responsible for driving DuPont’s growth in international markets. She also has responsibility for the following divisions: Coatings & Color Technologies, Electronic & Communication Technologies, Performance Materials, Safety & Protection, Marketing & Sales, and Safety & Sustainability.

Kullman is a member of the board of directors of General Motors Corporation and serves on the Board of Trustees at Tufts University and the National Safety Council. Prior to joining DuPont, she worked for General Electric in various business development, marketing and sales positions. Kullman holds a Bachelor of Science degree in mechanical engineering from Tufts University and a Masters degree in business administration from Northwestern University.

The luncheon will take place from 11:30 a.m. to 1:30 p.m. at the University & Whist Club, 805 N. Broom Street, Wilmington. Registration is $40 for State Chamber members and $50 for non-members. Register online at For more information, call (302) 6557221. The State Chamber’s Leadership Series offers Delaware businesspeople the opportunity to meet and learn from prominent leaders in business, politics and the community.


Morning Star Business Report • April 2008

Building the best ad to get your business noticed By David Termotto


ARKETING Like any other fine craft, the creation of an advertisement is the product of talent, several talents -- creative direc- The most important tor, art director, researcher, tydecision to make is pographer, photographer, illustrator, and designer. A great what’s the product concept/idea is also required. In the hands of talent such an benefit to the potenidea will become a better ad tial customer? than one left to amateurs. The goal in creating an advertisement is effectivity with repairman, the Xerox monk and Joe Isuzu efficiency. To use an analogy, your existare just a few in a long list of characterizaing heater and air conditioner equipment tions. In each case, the product’s personifimay be costing you needless energy dolcation speaks volumes without the use of lars every month because its efficiency text or body copy. The same can be said rating may be at the 50 percent waste levof the Energizer bunny, the Bud frog, and el as compared to a state-of-the art, zero, American Tourister’s gorilla where perenergy waste model. Similarly, your good sonas are substituted with animal creaidea may be wasting its ad space, if it’s tures. presented weakly or wrongly (over the Professionals are trained to avoid cluttop). Before reviewing whether you’re ter, cuteness and boring the viewer. The getting the full value from your ideas in most important decision to make is what’s your ads, there are a few prior considerathe product benefit to the potential custions to make. tomer? Or conversely, what’s the loss of Which kind of communication -- clasnot using the product being advertised? sical, comparative or contemporary -- is The answer to this question usually fits most suitable for your product or service? into the space of a headline which is by The classical form of communication far the most important element of the ad. deals purely with the details of visual arts, Taken together, the headline and accompatypography and illustration. The headline, nying illustration have to identify the if there is one at all, is short and sweet -- a promise being proposed. That is to say phrase, motto, slogan, verse -- and often that the viewer has to have more than the nothing more than the logo. Less is more. faintest idea of what you’re trying to sell. The typestyle is as critical as any picture. A landmark study by the Advertising EduFor instance, if you’re advertising a steak- cational Foundation found that clearly one house, you may use an interesting western third of consumers are confused by the avtypestyle over the photo of a cowboy. erage advertisement. However, profession(Think of Marlboro.) ally crafted ads that stick to a single mesIn the comparative form of communisage are apt to be better understood. cating you’re mostly concerned with With respect to any body text, these are drawing comparisons from a basis of crithe main questions to ask yourself. Have teria. If you establish “friendliness, cleanyou addressed your target audience? (e.g. liness and service” as the criteria, then the moms - “having a baby?”; drivers - “click message in the ad will convey how you it or ticket.”) Does it include your product are rated by yourself or others or in relaname and location? Does it satisfy the pertion to other competitors in your market, ceived need? Does it contain a value referor according to a national standard. This ence? Power words that boost effectivity kind of ad relies more on persuasion than include: ”you,” “guarantee,” “easy,” on looks and appeals to those shoppers “free,” “quick.” who like to read consumer reports. Many advertisers fail to appreciate the The contemporary form of communiimportance of space design/layout, and as cation has emerged in modern times bea consequence their intended audience cause the public has become conditioned skips over their ad. Some tips to bear in by Hollywood’s caricatures. The Magtag

mind: longer text is more readable when set in magazine columns than in full space length; upper and lower case is easier to read than all caps; avoid compressing letters; forget reversed-out type for body text; caption pictures; serif typefaces are understood by four times as many people than sans serif.; accent color works (with a color wheel and in the hands of a designer). The whole point about space design (for a billboard or the back of a business card) is to resist cramming the space with words and colors as though it were a Yellow Pages ad on overload. Not only is that a poor reflection on your image, it’s also a flag that detours people away from your message. Speaking of billboards, can yours be read at a speed of 60 miles per hour? Over half of the boards on the highway are in violation for failure to comply with the proper viewing distance-to-speed ratios. Unbelievable! You’ll be better served to place nothing more than a logo and location in the space. Better still, Clear Channel has a special fine arts program in which an advertiser can sponsor (with their logo and location) a fine arts image. For example, if you’re a builder, instead of using an illustration of your construction project, you can use a classic art history image with an inspirational saying, “architecture is sculptured space” (by Frank Lloyd Wright). This

form of advertising by association is both appealing and produces residual inspirational effects. The same professional care goes for radio and TV ads. Are your scripts effective and efficient? Do they romance the listener or are they inadvertently repelling them? Do they surprise, or are they too shocking? Silken, or scaring customers away? If you have any doubts about whether they’re getting to the point, try testing ads on others. Testing is cheap and hard to argue with. Independent studies show that your ad competes with almost 3,000 other messages per day. Did you ever walk through a supermarket without noticing all the packaging? Why not get together with a professional who can dramatically improve the effectiveness of your ads? About the Author David Termotto has spent his career dedicated to the marketing profession, including advanced training in annual planning, sales promotion and direct marketing at two of the Top 5 Madison Ave. ad agencies (BBDO and OGILVY) in New York, Chicago, Spain, London and Washington, D.C. He has experience in 55 classifications of businesses, as well as credentials in high-volume media production and corporate client marketing. To arrange for a presentation or to obtain an audiotape, call 302-539-5496 for client services.



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Morning Star Business Report • April 2008


Rare electric car to be gift for hospital auction By Bryant L. Richardson Michele Bell, chairperson of “The Nanticoke Derby,” Nanticoke Health Services’ Annual Dinner and Auction, recently accepted the gift of a Corbin Sparrow from C. Bryan “Spuck” Bennett, owner of Harley-Davidson of Seaford. The Corbin will be auctioned off during the 22nd annual dinner and auction on April 19 at the Heritage Shores Clubhouse. Proceeds will benefit the Charity Endowment Prescription Fund and a certified Stroke Center at Nanticoke Memorial Hospital. Last year the Prescription Fund helped 300 patients with their prescription needs, according to Renee Morris, public information officer with Nanticoke Health Services. The Corbin Sparrow is a single-passenger, three-wheeled, battery electric vehicle designed for commuting. It was produced by Corbin Motors. Only about 300 were produced by the company that went bankrupt. The car’s value was placed at about $15,000, but because of the limited number produced, the Sparrow could easily become a collector’s item with increasing value. Bennett said the Sparrow can be tagged as a motorcycle and driven on the road. It can reach speeds of 70 mph and has a range per charge of more than 60 miles. The Corbin Sparrows were featured in the Austin Powers movie Goldmember. Bennett has two of the cars, one with polka dots that he plans to keep.

Michele Bell, chairperson of “The Nanticoke Derby,” sits in the Corbin Sparrow donated by C. Bryan Bennett (shown kneeling), owner of Harley-Davidson of Seaford. Photo by Daniel Richardson

Bennett is a community-minded business person and has given generously back to the community. Harley-Davidson of Seaford first opened its doors in 1976. The business occupies a 30,000-square-foot building and sells a variety of products. Other donations to this year’s auction include:

• “A Young Horse Lovers Delight” package donated by Singletree Stables • A beautiful framed print from PNC Bank entitled “Serenity on Silver Lake” • A painting by local artist Marian Hertzog • Four Tires and Alignment from Nanticoke Automotive • An Antique Bridal Bowl • A Silver CZ Ring • Own one of two timeshares in Williamsburg, Virginia • A Marble Vase • Golf lessons from Seaford Golf and Country Club Pro Matt Keller • A Delaware 5-digit license plate • Themed baskets • A weekend on “Frank’s Private Island Getaway” donated by Frank Parks

of Home Team Realty Also, for the past several years, award-winning carver Warren Saunders has made a donation. This year’s donation is a Canvasback Decoy. Saunders is among one of the 120 top carvers in the United States, as noted by the International Wood Carver's Association. Presenting sponsor for the April 19 dinner auction is Delaware National Bank. Community Partner is Nemours Health and Prevention Services. County Bank recently gave $1,000 to support the dinner and auction. The cost to attend is $75 per person. Sponsorship packages are available. For further information and questions contact Morris at 629-6611, extension 2404.

R iver R un W ellness C enter

BAYHEALTH HOME CARE RECOGNIZED - Bayhealth Home Care has been named one of the 2007 HomeCare Elite by Outcomes Concept Systems, a nationwide health information and databank for Home Care, Hospice and Private Duty organizations. This is the second consecutive year Bayhealth Home Care has been distinguished as one of the most successful home care providers in the United States. Bayhealth Home Care was one of only four Delaware home health care agencies to receive this distinction. This review recognizes Medicare certified agencies whose quality of care and performance improvement initiatives are among the top 25 percent in the country. Bayhealth Home Care services help patients in all three Delaware counties recover from illness or injury in their own homes.

Creating Peace of Mind, Body & Spirit through Healing and Creative Arts Massage, Ionic Detox Foot Baths Classes Available: Yoga Tai Chi Low Impact Kick Boxing Belly Dancing Main Entrance behind Irish Eyes Walk by the River in Historic Milton 113 Union Street, Milton, DE 19968 • 302-684-1414


Morning Star Business Report • April 2008







ADVERTISING Morning Star Business Report Laura Rogers 302-629-9788 302-629-9243 PO Box 1000, 628 W. Stein Hwy., Seaford, DE 19973 Doris Shenton 302-629-9788 302-629-9243 _______________________________________________________________________________________________________________________________________________________________________ The Seaford Star Bryant Richardson 302-629-9788 302-629-9243 PO Box 1000, 628 W. Stein Hwy., Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________ The Laurel Star Pat Murphy 302-629-9788 302-629-9243 PO Box 1000, 628 W. Stein Hwy., Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________ APPRAISAL SERVICES Brady Appraisal Associates Lillias Brady 610-876-6888 610-471-0705 25 Branchwood Dr., Rehoboth, DE 19971 _______________________________________________________________________________________________________________________________________________________________________ ARCHITECTS & ENGINEERS A-ES ArchiTech, LLC Eric A. Booth 410-543-4595 410-543-4898 110 W. Church St., Salisbury, MD 21801 Thomas D. Plotts _______________________________________________________________________________________________________________________________________________________________________ BUSINESS & INDUSTRY STAFF DEV. TRAINING Delaware Technical & Community College Ann Del Negro Ed.D 302-855-1665 302-858-5457 Rt. 18 Seashore Highway, Georgetown, DE 19947 _______________________________________________________________________________________________________________________________________________________________________ CABINETRY- Kitchen, Bath & Home Office U. L. Harman, Inc., . Delores Bowles 800-346-4887 410-482-8879 PO Box 56, Marydel, DE 19964 Jeff Riddleberger 302-492-3456 _______________________________________________________________________________________________________________________________________________________________________ CHAMBER OF COMMERCE Central Delaware Chamber of Commerce Sandy Dale 302-734-7513 302-678-0189 435 N. DuPont Hwy., Dover, DE 19901 _______________________________________________________________________________________________________________________________________________________________________ Chamber of Commerce of Greater Milford Jo Schmeiser 302-422-3344 302-422-7503 5_______________________________________________________________________________________________________________________________________________________________________ S. Washington Street, Milford, DE 19963 Georgetown Chamber of Commerce Norma Elliott 302-856-1544 302-856-1577 140 Layton Ave., PO Box 1, Georgetown, DE 19947 _______________________________________________________________________________________________________________________________________________________________________ Greater Millsboro Chamber of Commerce Fran Bruce 302-934-6777 302-934-6065 PO Box 187., Millsboro, DE 19966 _______________________________________________________________________________________________________________________________________________________________________ Greater Seaford Chamber of Commerce Paula Gunson 302-629-9690 302-629-0281 221 High St., Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________ Rehoboth-Dewey Chamber of Commerce Carol Everhart 302-227-6446 302-227-8351 501 Rehoboth Ave., Rehoboth Beach, DE 19971 800-441-1329 x13 _______________________________________________________________________________________________________________________________________________________________________ COMMUNICATIONS DCI Voice Solutions. Tanya Wilhelmi 410-341-6200 410-219-3659 216 E. Main St., Salisbury, MD 21804 _______________________________________________________________________________________________________________________________________________________________________ EDUCATION University of Del. Div. of Prof. & Continuing Studies Tara Kee 866-820-0238 302-831-3292 Carter Partnership Center Del Tech Owens Campus, Georgetown, DE 19947 _______________________________________________________________________________________________________________________________________________________________________ ENVIRONMENTAL Delaware Solid Waste Authority Wendy Pizzadili 302-739-5361 302-739-4287 1128 S. Bradford St., PO Box 455, Dover, DE 19903 _______________________________________________________________________________________________________________________________________________________________________ FINANCIAL Bank of Delmarva Donald Dykes 302-875-5901 302-875-1766 200 East Market St., Laurel, DE 19956 _______________________________________________________________________________________________________________________________________________________________________ DEL ONE 7 STATEWIDE LOCATIONS Debbie Jewell 302-672-1492 302-739-1790 270 Beiser Blvd., Dover, DE 19904 _______________________________________________________________________________________________________________________________________________________________ Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 302-856-2539 PO Box 800, Georgetown, DE 19947-0800 EXT 120 _______________________________________________________________________________________________________________________________________________________________________ Delaware National Bank, PO Box 602 Judy Johnson 302-629-5400 302-629-4861 24488 Sussex Hwy., Suite 5, Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________ Delaware National Bank, PO Box 9 Al Turchan 302-875-2137 302-875-7345 30204 Sussex Hwy., Laurel, DE 19956 _______________________________________________________________________________________________________________________________________________________________________ Discover Bank Sherry Berman 302-349-4512 302-349-4133 sherryberman@ 502 East Market St., Greenwood, DE 19950 _______________________________________________________________________________________________________________________________________________________________________ Seaford Federal Credit Union Mary Adams 302-629-7852 302-629-9125 Seaford Professional Center Rt. 13 South, Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________

Morning Star Business Report • April 2008








FLAGS AND ACCESSORIES International Flag Supply Bridget Mayer 302-645-1943 302-645-1943 30237 Whitehall Rd., Milton, DE 19968 _______________________________________________________________________________________________________________________________________________________________________ FLORIST Blossoms Inc.. Sandy de Church 302-537-6001 302-537-6067 761 Garfield Parkway., Bethany Beach, DE 19930 Theresa Pyle _______________________________________________________________________________________________________________________________________________________________________ FUNERAL SERVICES Watson Yates Funeral Home, Inc. Gary Yates 302-629-8561 302-629-7961 Front & King St., Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________ GLASS Mr. Go-Glass, 680 North Dual Hwy. Bruce Johnston 302-629-4947 302-629-4843 Seaford Village Shopping Ctr., Seaford, DE 19973 Mr. Go-Glass Tom Huff 302-674-3390 302-674-8637 3895 N. DuPont Hwy., Dover, DE 19901 Mr. Go-Glass Ric Ross 302-645-9340 302-645-9705 17701 Dartmouth Dr., #3, Lewes, DE 19958 _______________________________________________________________________________________________________________________________________________________________________ GRAPHIC/WEBSITE DESIGN Hamilton Associates Herb G.Quick 302-629-4949 302-629-4949 PO Box 1431, Seaford, DE 19973 Jocelyn K. Quick _______________________________________________________________________________________________________________________________________________________________________ Dean Design/Marketing Group Inc. Jane E. Dean 3002-674-5007 717-898-9570 1007 Nissley Rd., Lancaster, PA 17601 877-407-9800 Lincoln, DE _______________________________________________________________________________________________________________________________________________________________________ HEALTH Beebe Medical Center Mark B. Thompson 302-645-3300 302-644-9032 424 Savannah Rd., Lewes, DE 19958-0226 _______________________________________________________________________________________________________________________________________________________________________ Heritage At Milford - Genesis HealthCare SM Cheryl Stover 302-422-8700 302-422-8744 500 South DuPont Blvd., Milford, DE 19963 _______________________________________________________________________________________________________________________________________________________________________ Nanticoke Health Services Reneé Morris 302-629-6611 302-629-2493 801 Middleford Rd., Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________ HOME BUILDERS - CONTRACTORS U.L. Harman, Inc. Ron Jayne 302-492-3456 302-482-8879 PO Box 56, Marydel, DE 19964 Fred Bradbury 800-346-4887 _______________________________________________________________________________________________________________________________________________________________________ HOME SERVICES Cheer Home Services Gloria Woodson 302-854-9555 302-854-9564 20520 Sand Hill Rd. _______________________________________________________________________________________________________________________________________________________________________ INSURANCE Drace Insurance & Investment Services G. Jane Drace, LUTCF 302-629-4000 302-629-4513 CFM Building, 500 W. Stein Hwy., Seaford, DE 19973 302-629-4514 _______________________________________________________________________________________________________________________________________________________________________ Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-629-4513 500 W. Stein Highway, Seaford, DE 19973 800-966-4514 _______________________________________________________________________________________________________________________________________________________________________ Clifford Short Insurance Cliff Short 302-856-7773 302-856-7943 606 East Market St., Georgetown, DE 19947 _______________________________________________________________________________________________________________________________________________________________________ INTERNET SERVICE & WEB PAGE DESIGN Delmarva Digital Tim Smith 302-875-7700 302-875-8288 218 Laureltowne, Laurel, DE 19956 _______________________________________________________________________________________________________________________________________________________________________ MEDICAL TRANSPORT Lifestar Ambulance Mike Parker 410-546-0809 410-860-5260 1024 S. Tower Dr., Salisbury, MD 21804 800-572-9838 _______________________________________________________________________________________________________________________________________________________________________ MORTGAGES Chase Home Loans John Rowley 302-678-9696 302-678-5581 One S. Independence Blvd., Dover, DE 19904 _______________________________________________________________________________________________________________________________________________________________________ NETWORKING Resort Beaches, Women In Business Regina Aamacha 302-226-1693 PO Box 860, Rehoboth Beach, DE 19971 _______________________________________________________________________________________________________________________________________________________________________ PAINTING Beach House Coloring Annamarie Pereira 302-249-6828 PO Box 1093, Rehoboth Beach, DE 19971 _______________________________________________________________________________________________________________________________________________________________________ PAYROLL SERVICE Paychex Paige Cohan 800-884-2425 302-454-7999 240 Continental Drive, Ste. 106, Newark, DE 19713 ext. 28648 _______________________________________________________________________________________________________________________________________________________________________ Payroll Professionals Cindi Cleaver 302-645-5700 302-645-0395 1636-D Savannah Rd., Lewes, DE 19958 _______________________________________________________________________________________________________________________________________________________________________ PLANTS FOR ALL SEASONS Jeff’s Greenhouses Jeff Hastings 302-875-3420 302-875-9542 Main St., Bethel, DE 19931 _______________________________________________________________________________________________________________________________________________________________________


Morning Star Business Report • April 2008

Construction begins on affordable housing Two local home-building companies, Clover Development and Beracah Homes, have joined forces to introduce a series of single-family homes in the $169,950 to $206,000 price range at the Villages at Millwood in Millsboro. The village is currently a mix of condominiums and townhomes and will now feature cottage-style two-story homes and ranch homes. According to Keith Hoke, operations director of Clover Development, LLC, “We have joined forces with Beracah Homes to bring a new level of quality and accessibility to homes in the local market in the under-$200,000 price range. We honestly believe these homes to be the finest single-family-home value in Sussex County.” There will be a total of 90 singlefamily homes available in a choice of three models, each with three bedrooms and two full bathrooms. The community’s private clubhouse will include a game room, great room, kitchen and exercise center. Next door,


there will be an outdoor swimming pool. The basic construction of the homes takes place in controlled, underroof conditions on-site at Beracah Homes' state-of-the-art facility in Greenwood. The homes are then transported to the Villages at Millwood where Clover Development completes the foundation, installs the heating and cooling systems and completes all final details required for delivery. For more information, including renderings and floor plans for the new single-family homes, call 302-934-7306 or visit



Groundbreaking for the first home at the Villages at Millwood in Millsboro was held on Feb. 26. From left are Philip Robino; Frank Robino Companies, LLC; Vance Phillips, Sussex County Council; Dale Dukes, Sussex County Council; Keith Hoke, operations director for Clover Development, LLC; Bob Bryan, vice mayor of Millsboro; Brandy Bennett, Sussex County Community Development and Housing Division; and Randy Rathman, sales manager for Beracah Homes.




PORTRAITS Portraits In The Sand Dave Koster 302-226-9226 302-226-8424 businessreport@ 110 White Oak Rd., Rehoboth, DE 19971 portraitsin the _______________________________________________________________________________________________________________________________________________________________________ PUBLISHING Morning Star Publications Bryant Richardson 302-629-9788 302-629-9243 PO Box 1000., Seaford, DE 19973 ___________________________________________________________________________________________________________________________________________________________________________ REAL ESTATE Long & Foster Real Estate, Inc. Ethel M. Lewis 302-227-2541 X470 302-227-8165 720 Rehoboth Ave., Rehoboth Beach, DE 19971 800-462-3224 ___________________________________________________________________________________________________________________________________________________________________________ Century 21 - Tull Ramey Patti Haney 302-628-9000 office 302-628-5246 www.delawarefromshore 107 Pennsylvania Ave., Seaford, DE 19973 302-462-0710 cell ___________________________________________________________________________________________________________________________________________________________________________ Century 21 Mann & Sons In-Town Susan Giove 302-226-3770 office 302-226-3772 414 Rehoboth Avenue, Rehoboth, DE 19971 Joe Maggio 302-841-5331 cell ___________________________________________________________________________________________________________________________________________________________________________ SIGNS Sign-A-Rama Gwen Osborne 302-227-3280 302-227-2699 www.signarama/ 37169 Rehoboth Ave. Ext., Unit 9, Katie Handy Rehoboth Beach, DE 19971 ___________________________________________________________________________________________________________________________________________________________________________ TITLE COMPANIES Superior Title Corporation Barbara O’Leary 302-337-9190 302-337-8935 103 S. Main St., Bridgeville, DE 19933 ___________________________________________________________________________________________________________________________________________________________________________ Superior Title Corporation Barbara O’Leary 302-732-0936 302-732-0938 30838 Vines Creek Rd., Dagsboro, DE 19939 ___________________________________________________________________________________________________________________________________________________________________________ Superior Title Corporation Barbara O’Leary 302-227-3390 302-227-2292 323D Rehoboth Ave., Rehoboth Beach, DE 19971 ___________________________________________________________________________________________________________________________________________________________________________ UTILITIES Artesian Water Company George Phillips 302-453-6900 302-453-6957 664 Churchman’s Rd., Newark, DE 19702 302-684-2527 302-684-5164 28322 Lewes Georgetown Hwy., Unit 4, Milton, DE 19965 800-332-5114 _______________________________________________________________________________________________________________________________________________________________________ Tidewater Utilities Gerard Esposito 302-734-7500 302-734-9297 1100 S. Little Creek Road, Dover, DE 19901 800-523-7224 _______________________________________________________________________________________________________________________________________________________________________

To be included in the Morning Star Business Directory Call Laura Rogers or Doris Shenton at 302-629-9788

Morning Star Business Report • April 2008


SBA offers business opportunities course The U.S. Small Business Administration has launched its latest free online course, Business Opportunities: A Guide to Winning Federal Contracts. The instructional, self-paced guide is easy to follow and available on SBA’s website at From the SBA’s training site, click on the menu of free online courses, and then select the first course listed under Government Contracting. The Business Opportunities online course is designed for all small businesses, especially women entrepreneurs and small firms in underserved markets that have historically had difficulty in tapping into federal contract markets. The course is comprehensive and uses both script and audio to provide information about the $400 billion federal market, contract rules, and most importantly, where to find contract opportunities and how to sell to the government. “Federal contracts offer many opportunities for small businesses and this training program will help prepare firms to benefit from federal buying

markets,” said SBA Administrator Steve Preston. The course module includes more than 40 links highlighting the best contracting resources and directly engages entrepreneurs in the contracting process. For example, the course encourages and leads participants to the Central Contractor Registration (CCR) – generally considered the first step in engaging in the federal market place. The course also includes several other practical “next steps,” all designed to engage business owners in the federal contracting space. Once completing the 30-minute tutorial, business owners can earn a certificate of completion from the SBA. This new online course is one of more than 24 online tutorials offered by the SBA. On a typical day, 700 to 1,500 customers register for online courses offered by SBA, through its virtual campus at the Small Business Training Network.


Morning Star Business Report • April 2008

Wireless terminals make businesses more mobile By Kyle Morgan ECHNOLOGY Technology has made businesses more mobile than ever. Cell phones allow business owners to run their com- Technology has given panies from crowded airports business owners the to the beaches of the Caribbean. Laptops have allowed resources and products ability to accept credit to be accessible with ease. cards from virtually This availability, from our couches to coffee shops, alanywhere. lows people to now work part-time if not completely from home. Technology has also given er. Due to the risk of key entered cards, business owners the ability to accept Visa/MasterCard charges almost 100 credit cards from virtually anywhere. basis points (1%) more for the transacThat’s right - credit card processing has tions taken when a card is not present. officially entered the wireless age. This means that for every $1,000 Wireless terminals often operate on cell processed wirelessly, $10 is saved. In phone signals or through Internet protoaddition, the payment is received incol addresses. Some can be charged and stantly and without billing the customer. used for hours at a time, such as the Security concerns abound with the Nurit 8000, while others can be atthought that information is being transtached to cell phones with BlueTooth mitted wirelessly. However, all informacapability. tion is encrypted. The information that The terminals that operate on cell is being transmitted is extremely sensiphone signals are able to be used from tive and all companies that manufacture any location where cell phone signals these terminals program them so that it can be received making processing posis virtually impossible to break the ensible in 98% of the country. Because cryption. cards are now swiped instead of key enAlso, federal and VISA/MasterCard tered the price of the transaction is lowregulations prohibit terminals to process


Huff named in Glass Magazine Go-Glass Corporation of Salisbury, Md. announces that Tom Huff, director of Delaware operations for Go-Glass, has been recognized as one of the most influential people in the glass industry under the age of 40. In the Feb. issue of Glass Magazine, Mr. Huff was named as one of the “20 under 40” honorees. As Glass Magazine is the industry’s foremost publication, Huff’s recognition places him, along with his company at the top of their industry’s list. Doug Linderer, owner of the Go-Glass Corporation, said “in three short years Tom has developed a knowledge base which he has applied to our Delaware operations, making him particularly deserving of this prestigious award.” Prior to joining Go-Glass Corporation, Huff worked as a business and technology consultant at BearingPoint Inc. in Washington, D.C. His other professional experiences include sales and marketing positions with Bayer Corporation in both the U.S. and Germany, as well as project management roles at OneBeacon Insurance in Boston, Mass. A graduate of the University of Michigan, Huff holds an MBA from Boston College. Go-Glass Corporation, t/a Mr. GoGlass and Go-Builder Services, serves its’ automotive, home, business, and builder customers from eight locations in Delaware, Maryland, and Virginia.

cards that are not PCI compliant after 2009. PCI compliance ensures that proper security measures are taken when programming the terminals so that the risk of identity theft and credit card fraud are reduced and/or prohibited. Examples of businesses that are perfect for wireless terminals include towing services; limousine/taxi services; locksmiths; repair service companies; and frequent trade show businesses. With wireless terminals, companies would have the ability to dedicate sales staff for “sidewalk” sales. Also, it would allow Chambers of Commerce or non-profit organizations to accept dues or donations at meetings outside their permanent location. The possibilities are endless. Wireless terminals can expand the range and services that you offer, it can make business opportunities possible virtually anywhere, and because of the newness of these products, they are almost guaranteed to be PCI compliant. About the author Kyle Morgan is a senior analyst specializing in merchant services at MPI, a credit card processing brokerage firm providing services to clients in the retail, restaurant, and service industries throughout Delaware and Maryland. He can be reached at 302-988-1129 or

Goodwill announces 2007 winners Whos Giving You Your Rates? Goodwill of Delaware and Delaware County, Inc., along with 2008 Awards Luncheon Chair Connie Bond Stuart, president of PNC Bank, Delaware and Co-Chair Mike Berardi, president of Nason Construction, announce the winners of the 2007 Goodwill Awards. For 2007, Goodwill has named the Delaware Solid Waste Authority as Business Partner of the Year; JP Morgan Chase, Community Partner of the Year; the State of Delaware, Division of Professional Regulation, Employer of the Year; Alice Coleman, J.H. Beauchamp Volunteer of the Year; Barbara Maddams, Employee of the Year; and Gerald Kane, Graduate of the Year. Goodwill also recognizes Senator Thomas Carper with the Goodwill Advocacy Award; Darnel Huff, Senator William V. Roth, Jr. Achievement Award; and Lawanda Lucas, Award for Personal Achievement. Award recipients will be honored at the 2008 Goodwill Awards Luncheon on April 25 from 11:30 a.m. to 1:30 p.m. at The Chase Center on the Riverfront in Wilmington. Event sponsors include Bank of America, PNC Bank and Wilmington University. The purpose of the Goodwill Awards Luncheon is to recognize extraordinary individuals who are excep-

tional examples of the Goodwill mission in action - as well organizations that have played an integral role in moving that mission forward. This premier event also plays a vital role in raising awareness and funds to support Goodwill’s job training and placement programs and improving the lives of individuals and families throughout Delaware and Delaware County. For more information or to become a luncheon sponsor, contact Colleen McCardle, special events coordinator, at or 302504-5736.

For the technology you want or the technology you have, call MPI to lower your bottom line and provide solutions to better your business.




Call Dianne Reece @302-629-3348 or cell: 302-745-1151.


(302)542-9053 Fax: 302-988-1015 Kyle Morgan 11+/- acres zoned light industrial near the Georgetown Airport. $1,500,000. MLS#557053

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Morning Star Business Report  

April 2008 edition - Morning Star Business Report is published by Morning Star Publications, publishers of the Seaford Star, Laurel Star, Sa...

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