THE SCENE Mormaii started on the seventies on a fishermen tow in the south of Brazil:Garopaba/SC (In Tupi Guarani means “Bay of Boats”)
THE DREAM Dr. Morongo, the young doctor, comes to live in Garopaba to attend in the small health center, take care of his son and enjoy the good waves of the place. But the cold water of the place impede him to practice his favorite sport: the surf.
THE BEGINING In his free time, Dr. Morongo started to develop and sewing his own neoprene cloths. Then, he made the same for his friends and very soon he started a small factory in his house.
THE RESULT Began a success history, that became the bigger factory of neoprene cloths in South America.
THE POWER OF MORMAII The business model is defined by a different and efficient strategy: Licensee 100% of its production and sales/distribution, concentrating his mind in new business and branding.
THE LICENSING This model/kind of business was introduced in the Brazilian surfwear market by Mormaii, in 1995. (the first company was Twist IncobrĂĄs). And then a lot of other companies were incorporated to Mormaiiâ€™s group making the brand even more strong.
Nowadays the Licensees Group have 31 companies. The mix of products (portfolio) have more than 2.500 items.
The licensed companies are organized in 05 productâ€™s groups:
MORMAII Garments Footwear LICENSEE
Equipments Accessories New Trend
FRANCHISES 28 shops
MULT BRANDS AND SURF SHOPS 5 mil clients
11 countries in America 33 countries in Europe 14 countries in Asia 8 countries in Africa 2 countries OCEANIA
Everaldo PATO Teixeira Heitor Alves
ARÁGUA Araguá is a non governmental organization placed on Praia Mole Beach, in the city of Florianópolis SC. It has as value the preservation of the nature and quality of life of all humankind. It is open to local community and tourists.
MORMAII Mission “Elevate the conscience level of all people involved in the process” Vision “Make Mormaii brand a symbol of excellence in all level” Values “Freedom with responsibility” Corporate Attitude Develop the talent of it’s professionals by the motivation, inspiration, learning and creation.”
Feel yourself Mormaii.
Apresentação Institucional Mormaii 2012 - Inglês