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Objective From By Laws 

Section 1. General Purposes. The objective of this corporation shall be to promote the wine industry in Santa Barbara County.

Section 2. Limitations. This corporation is a non-profit mutual benefit corporation and is not organized for the private gain of any person. 501(c)(6)

Section 3. Limitations on Activities of the Corporation. The corporation will not function as a political action committee or become involved in partisan politics, nor will it lend its name or support to any organization involved in partisan politics.


“About Us” (What we say we are) 

The Santa Barbara County Vintners' Association is a nonprofit organization founded in 1983 to support and promote Santa Barbara County as a premium wine producing and wine grape growing region. The Association includes winery members whose annual production is at least 75% Santa Barbara County labeled, as well as grower/vineyard members and business associations. The Vintners’ Association produces festivals, seminars and tastings and provides information to consumers and the wine and travel media.


Strategic Planning Process 

Mission – describes the fundamental purpose of the organization

Vision – outlines what the organization wants to be (known as)

Values – organization culture, priorities and decision making process

Strategies – roadmap to reach the vision


SBCVA Mission 

to promote the wine industry in Santa Barbara County (per by laws) 

 

Promote = to advance someone in rank, to support or encourage something, advertise something, advance something Wine Industry = really all members (general & associate) Santa Barbara County = the entire county, be an unifying voice and a gateway to the county wine industry

as a premium wine producing and wine grape growing region (what we want to be known for)  

“premium” is not a great word Not differentiated


SBCVA Vision ďƒ—

For Santa Barbara County to be known for world-class, authentic wines worth seeking out.


SBCVA Values 

Have the members best interests in mind

All members will succeed together

Encourage participation and engagement


SBCVA Strategy 

World-class, authentic wine

Fine wine destination


2013-2014 Goals 

The county should be the brand, not the association

Out source and reinvigorate events

Work together (unify) with other wine and travel associations to maximize efforts – own the county

Increase member and community communication and value

Become the central voice/entry point to Santa Barbara County

Expand membership (qualified and associate)

Increase revenue so we can do more

Increase engagement of members in community & industry issues


Sbcva mission vision 2013