Objective From By Laws
Section 1. General Purposes. The objective of this corporation shall be to promote the wine industry in Santa Barbara County.
Section 2. Limitations. This corporation is a non-profit mutual benefit corporation and is not organized for the private gain of any person. 501(c)(6)
Section 3. Limitations on Activities of the Corporation. The corporation will not function as a political action committee or become involved in partisan politics, nor will it lend its name or support to any organization involved in partisan politics.
“About Us” (What we say we are)
The Santa Barbara County Vintners' Association is a nonprofit organization founded in 1983 to support and promote Santa Barbara County as a premium wine producing and wine grape growing region. The Association includes winery members whose annual production is at least 75% Santa Barbara County labeled, as well as grower/vineyard members and business associations. The Vintners’ Association produces festivals, seminars and tastings and provides information to consumers and the wine and travel media.
Strategic Planning Process
Mission – describes the fundamental purpose of the organization
Vision – outlines what the organization wants to be (known as)
Values – organization culture, priorities and decision making process
Strategies – roadmap to reach the vision
to promote the wine industry in Santa Barbara County (per by laws)
Promote = to advance someone in rank, to support or encourage something, advertise something, advance something Wine Industry = really all members (general & associate) Santa Barbara County = the entire county, be an unifying voice and a gateway to the county wine industry
as a premium wine producing and wine grape growing region (what we want to be known for)
“premium” is not a great word Not differentiated
SBCVA Vision ďƒ—
For Santa Barbara County to be known for world-class, authentic wines worth seeking out.
Have the members best interests in mind
All members will succeed together
Encourage participation and engagement
World-class, authentic wine
Fine wine destination
The county should be the brand, not the association
Out source and reinvigorate events
Work together (unify) with other wine and travel associations to maximize efforts – own the county
Increase member and community communication and value
Become the central voice/entry point to Santa Barbara County
Expand membership (qualified and associate)
Increase revenue so we can do more
Increase engagement of members in community & industry issues