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Hi ! “WE’RE GIVEN THE PALETTE OF COLORS AT BIRTH AND THE MAJORITY OF IMAGES ARE OURS TO CREATE.” - GRACE SLICK


THIS BOOK IS DEDICATED TO MY MOM AND GRANDMA FOR ALWAYS BELIEVING IN ME AND STICKING BY MY SIDE THROUGHOUT MY JOURNEY.


CONTENTS

HEART 2 HEART CEPA SAVING HURTING HEARTS SUNNY SIDE UP SNOWBALL BRINGING BACK BERLIN


HEART 2 HEART

PROBLEM: HEART PROBLEMS ARE BECOMING MORE COMMON IN YOUNG ADULTS, AND OFTEN THOUGHT OF SOMETHING THAT ONLY OCCURS IN AN OLDER DEMOGRAPHIC. POSTER | POLE BANNER | APP | SOCIAL MEDIA | CONTEST


CASE STUDY


POSTER

Consumers can scan the QR code to download the Heart 2 Heart app.


POLE BANNER


APP

1

The app allows the user to create their own beat, by selecting their genre, then entering their heart rate. A beat is then generated into a QR code for users to share with their friends.

2

3

4

5


Users could then scan the QR code to listen to their beat.


SOCIAL MEDIA

Users can upload their beats to Heart 2 Heart’s Facebook page, or even to their friends.


CONTEST

Badge holders were given wristbands. They could scan the wristband to see if they won exclusive access to a concert.

Not only would this take the user to see if they had access, the user would then be able to watch the band backstage in real time.


Users that have access are then able to get a free heart scan if they wish.


CEPA

PROBLEM: WITH CEPA’S LACK OF ADVERTISING, STUDENTS ARE UNAWARE OF A STUDY ABROAD PROGRAM. POSTER | ELEVATOR WRAP | BUS SHELTER | CONTEST | SOCIAL MEDIA VIRAL VIDEO | CASE STUDY


CASE STUDY


POSTER

Posters would be placed around college campuses. A QR code was created, taking you directly to a viral video.


ELEVATOR WRAP

Elevator wraps were created, with the gates of Buckingham Palace, on the doors. The doors open up to reveal the palce itself.


BUS SHELTER

L E A R N

S AS EE YO

STU AB DY WITROA H D www.cepa-europe.com

U

While waiting for the bus, students could scan the QR code an instantly feel the presences of Rome, Italy.

cepa-europe.com


SOCIAL MEDIA SITE

A social media site was created where fellow Globe Trotters could post live feeds of, pictures, hotspots, vlogs and events while abroad.


CONTEST

Students could take pictures of famous landmarks using Instragram, then post their pictures to Cepa’s Global Trotters Facebook page. Whichever picture recieved the most likes would get selected to become a passport cover. This would then be given out as promo’s.


VIRAL VIDEO

A viral video and case study was created.


The Cepa campaign was created by both Morgan Bishop and Megan Callaway.


SAVING HURTING HEARTS

PROBLEM: MANY PARENTS ARE UNAWARE OF WHAT THEY SAY AND DO AROUND CHILDREN CAN EFFECT THEM LATER IN LIFE. POSTER | AUGMENTED REALITY | BLOG | MAGAZINE | GUERILLA


POSTER

i am POT HEAD USER DRUGGIE ALCOHOLIC

YOUR CHILD REFLECTS YOU

ADDICT

shh

saving hurting hearts

43%

children are more likely to repeat the cycle as adults, unconsciously repeating what they experienced as children.

ABUSIVE GANGSTER

WIFE BEATER

YOUR CHILD REFLECTS YOU

HITMAN

shh

saving hurting hearts

43%

abusers are family members or others close to the family.

Posters will be applied in large metropolitain areas.


AUGMENTED REALITY

i am POT HEAD USER DRUGGIE ALCOHOLIC

YOUR CHILD REFLECTS YOU

ADDICT

shh

saving hurting hearts

43%

children are more likely to repeat the cycle as adults, unconsciously repeating what they experienced as children.

Using augmented reality, users can interact with the poster by hovering their phone over the image using Layar. From there they can tweet one of their parenting confessions, as well as read live tweets about other parents confessions with the hashtag, “things I wish I never said.”


BLOG

Parents are able to communicate with one another, and share their parenting tips and advice with.


MAGAZINE


GUERILLA

Guerilla ads were placed around with mirrors reading, “your child reflects you.”


FACEBOOK

Parents could seek help and give advice to other parents through the Saving Hurting Hearts Facebook page.


SUNNY SIDE UP

PROBLEM: 30% OF EARLY RISERS SAY THAT WAKING UP TO TROUBLING NEWS DECREASES ON THE JOB PRODUCTION.

BRAND BOOK BILLBOARD | BUTTONS | WEBSITE


sunny THE


SNOWBALL

PROBLEM: MANY CONSUMERS FIND HIGH QUALITY MICROPHONES HARD TO COME BY AT A COST-EFFICIENT PRICE. POSTER | BUS SHELTER | BUS WRAP | SOCIAL MEDIA | BAGS |


SNO BALL W


POSTER


BUS SHELTER Users would be able to hear the band in real time recording with the Snowball microphone.

Users are then able to stream live video of the band as they record live.

Upon Shazaming the song, the user could then download an exclusive song by the band, only availble at the bus shelter.


BUS WRAP


SOCIAL MEDIA


Shopping bags would be distributed at Urban Outfitters.


S T S I T R A M A E R T S

JSESASMIONS ] E M I T L A E R [IN

SCAN. STREAM.

DISCOVER.

SNOWBAL

L


BRINGING BACK BERLIN

PROBLEM: GRAFFITI AS AN ART FORM IS VANISHING AND BEING TAKEN OVER BY TAGGING. POSTER | INTERACTIVE BILLBOARD |


POSTER

Posters were created with augmented reality, so users could point their phone at the poster and the artist would tell you the story of their creation.


An Xbox kinect was placed in the Metro. While waiting for the train people would have the opportunity to create their own graffiti and share with friends and family.


BILLBOARD

The winner would have the chance to bring their art to life, by spray painting their creation to an area that was heavily tagged.


Users could upload their creations on Pinterest. Whoever had the most re-pins would be chosen to paint their mural over an area where there was a lot of tagging.


SPECIAL THANKS TO: J.W. MCGUFFEY- FOR HANDCRAFTING MY PORTFOLIO COVER. AS AN ART FORM IS VANISHING AND


Morgan Bishop's Portfolio