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Table of Contents 1. The Vouched Book Seal..................pg 9 2. Corporate Communications...........pg 21 3. Product and Packaging..................pg 27 4. Environments................................pg 33 5. Marketing.....................................pg 39

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Vouched Books exists to promote small press literature. We sell a select number of small press titles that we love at our guerrilla book stores. Each book is hand picked and supports the work and effort of independent authors all over.

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1

The Vouched Books Seal

The Vouched Books logo was developed with a distinctive emblem and supporting logotype. Both pieces are distinctive in their own regard but have been designed and balanced to be used in relation to the other.

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Logo Configurations

The mark may appear in three different formats: communal, presentational, and display. The communal format may include only the logotype or the logotype right emblem lockup. A presentational format will always include both pieces of the brand mark: the emblem and logotype; the display format is only a representation of the brand symbol, and does not need to be used along with the logotype.

VouchedBooks Vouched Books Centered Lockup Solid

Vouched Books Centered Lockup Reverse

Vouched Books Display Brand Mark Solid

Vouched Books Display Brand Mark Lockup Reverse

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The Vouched Seal

Vouched Books Communal Logotype Solid

Vouched Books Communal Logotype Outlined

Vouched Books Communal Logotype Reverse (negative)

Vouched Books Communal Logotype Reverse (negative) Outline

Vouched Books Right-Type Lockup Solid

Vouched Books Right-Type Lockup Reverse

The Communal format of the brand mark is primarily utilized in business communication materials. Letterheads, business cards, envelopes, and any other collateral used in correspondence will use this configuration. A presentational format may be used in the production of major promotional pieces for the Vouched Books brand. The primary presentational lockup involves the stacking of emblem and logotype with aligned centers. Like the communal format, the presentational lockup may appear with the logotype left or right aligned in relation to the emblem. This configuration does not separate logotype from brand mark. The Display format is to be reserved for the specific purpose of that which is implied, display. In specific regard to marking and or branding books and other collateral. Primarily vouched books displays at book fairs or other marketing event opportunities. 11


The Vouched Books brand marks have been designed and proportioned in such a way to provide maximum clarity and brand awareness. For example, the amount of space that must be included around each marks format varies slightly but still maintains optimal visibility. The following proportions should be carried throughout any aspect of brand application and through all touch points. Deviations from these proportions are unacceptable and should not be used.

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Logo Specifications

(Left) Shown are the minimum size requirements in relation to width. These

45mm

15mm

parameters are set for visibility and clarity of each version of the mark.

(Right) The amount of space that should be left around the brand mark varies, depending on what version is used. In the logotype and left-lockup the height of the lower case s in

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books is used. For the display versions, with and without type, use the height of the uppercase V in Vouched. This allows for optimum legibility of the mark.

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The Vouched Seal

h

h

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The Vouched Books brand marks have been

Logo Dont’s

designed and proportioned in such a way to provide maximum clarity and brand awareness. For example, the amount of space that must be included around each marks format varies slightly but still maintains optimal visibility. The following proportions should be carried throughout any aspect of brand application and through all touch points. Deviations from these proportions are unacceptable and should not be used.

Never distort the logotype. This includes extending, bolding, thinning etc.

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The Vouched Seal

Never add effects to the logo type such as drop shadows, outlines, glows etc.

VouchedBooks

Do not change the position and/or scale of the logotype and

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the icon in proportion to each other. Other than previously specified in the logo variations.

VouchedBooks

Vo u

Vouched

Books

ch

edB ook s

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Never alter or distort any elements of the icon. Eg. Removing rings, altering element sizes, changing shapes or letters.

Never change the color of single or multiple elements in the logo. All elements must be a single color.

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VouchedBooks


The Vouched Seal

Color

C: 78 M: 67 Y: 39 K: 22 R: 69 G: 79 B: 105 Hex: 454F69 Pantone: 289

The Vouched Books color palette has been chosen to exemplify the light-hear ted, independent nature of our brand. Because the palette has been chosen with unity in mind;

C: 56 M: 25 Y: 44 K: 2 R: 120 G: 158 B: 146 Hex: 789E92 Pantone: 624

every color is able to be used independently as

C: 4 M: 13 Y: 32 K: 0

well as with others in a pleasing and unified

R: 244 G: 219 B: 178

manner. Deviations from this color palette is

Hex: F4DBB2 Pantone: 7506

unacceptable and contrasts the identity of the Vouched Books brand. The most preferred colors for presenting the brand mark are white, and black. Black creates

C: 29 M: 59 Y: 88 K: 15 R: 163 G: 106 B: 55 Hex: A36A37 Pantone: 7574

high contrast, especially when used with images or black and white imagery. White is primarily used with photos.

C: 29 M: 59 Y: 88 K: 15 R: 163 G: 106 B: 55 Hex: A36A37 Pantone: 7574 C: 0 M: 0 Y: 0 K: 44 R: 159 G: 161 B: 164 Hex: 9FA1A4 Pantone: 423

Black

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(Left) Knocked out versions of the left logotype lockup.

Logo Colors

(Right) Color and knockout versions of centered logo lockup.

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The Vouched Seal

VouchedBooks

VouchedBooks

VouchedBooks

VouchedBooks

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Single Image

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2 Corporate Communications Business Cards Letterhead Envelope

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Business Cards 1

Font: Vitesse Weight: Book Size: 13pt

2 Business Card

Leading: 16pt 2 Font: Vitesse

Weight: Book Size: 7pt Leading: 10pt 3 The business cards

each use one of three basic shapes and any color from the color listed prior. 4 Full image,

Logo Color: B or W 2 colors

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5 The brand mark

should always be cantered on laura@vouchedbooks.com www.vouchedbooks.com (404)-278-8888

the letterhead. 6 Font: Vitesse Sans

Weight: Book Size: 9pt Leading: 14pt 7 Font: Vitesse Sans

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Weight: Book Size: 8pt Leading: 11pt

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Corporate Communication

Letterhead .6in

5

3.8in

3.8in VouchedBooks

9.4in

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Dear Mark Johnes, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sit amet diam at libero iaculis varius. Nunc id tellus sit amet magna semper mollis sit amet non enim. Pellentesque vitae eros tortor, in dignissim nunc. Nulla et semper velit. Cras commodo blandit tellus, et tincidunt metus accumsan a. In vitae enim ut diam euismod vulputate. Duis malesuada ultricies purus vitae pellentesque. Integer in nisl vel diam tincidunt sagittis. Integer fringilla nisl id velit vestibulum eleifend. Maecenas at tortor ac metus consequat dignissim id nec urna. Fusce fermentum lacus eu libero aliquet pharetra. Maecenas diam lorem, egestas placerat laoreet at, commodo non orci. Suspendisse est justo, interdum quis iaculis non, lacinia in leo. Vivamus malesuada felis nisl, quis volutpat odio. In lacus nisl, sagittis ornare auctor interdum, tincidunt eu diam. Sed tempor feugiat pellentesque. Fusce velit nibh, iaculis nec aliquet eget, porttitor quis purus. Curabitur pharetra adipiscing euismod. Fusce aliquet ipsum et est scelerisque laoreet. Aenean quis lectus eu sem sagittis elementum tempor euismod tellus. Nam vel augue nec elit feugiat dictum vel id leo. Pellentesque tristique, tellus et lacinia commodo, est nunc euismod orci, id rhoncus orci metus et eros. Nulla pharetra, est venenatis tincidunt dapibus, nunc nisi gravida urna, eu venenatis lorem nibh at est.

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laura@vouchedbooks.com www.vouchedbooks.com (404)-278-8888

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Envelope

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9 2.73in

Envelope 7.83in

.15in .15in

8 Font: Vitesse Sans

Weight: Book Size: 9pt Leading: 11pt 9 Font: Vitesse Sans

Weight: Book Size: 8pt Leading: 11pt

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Single Image

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Product and Packaging Bookmarks T-shirts Stickers Buttons Tote Bag

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Bookmarks FRONT

BACK

.25”

.25”

.5”

.5”

6.5”

Vouched Books exists to promote small press literature. We sell a select number of small press titles that we love at our guerilla book stores. For more info we are availalbe online, at our book stores, or for our live events, Vouched Presents. Vouched Presents are real live writers, reading real live words. www.vouchedbooks.com

2” 28

2”

6.5”


Products and Packaging

T-Shirts

(Right) The designs found in any par ticular vouched t-shir t will never be the same. They may vary from illustrations to photos, or any combo of the two. The one thing that must remain constant is the placement of the logo on a shir t

Being a book company, it makes sense to have bookmarks as a product. Any type of imagery, illustration is acceptable. The back is reser ved for our logo and mission statement.

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Buttons and Stickers

As a form of quick and easy marketing. The vouched mark can be applied in many dif ferent ways to buttons or stickers. Just as with the t-shir t and bookmark designs. Imager y is up for grabs with these as well.

The brand mark should be catered to coincide with the image or illustration being used.

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Products and Packaging

Tote Bag

The Vouched Tote bag may be of fered for sale as an incentive for customers to save more paper for books. Ar twork featured by local ar tists and photographers is ideal. The brand mark must appear in the lower lef t corner approx. 2” from the bottom

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2”

2”

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Single image

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Environments

Signage Vehicles Environments

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Signage Signage will of fer Vouched an oppor tunity to embrace local ar tists and photographers. Quirky illustrations interacting with the environment they are placed in will insight curiosity. Consumers will gravitate towards the brands eclectic appeal.

Note: In all vouched signage the logo should only appear in the lower lef t corner of the page.

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Environments

Vehicle The vouched book truck is meant to be the mobile form of vouched. It not only helps in the adver tising of the brand, but provides a mobile librar y of small press books

The area for graphics on the vouched truck sides is 9’x12’. The logo is to be placed center, right side with minimum 10 inches from the edge. The brand mark right-type lockup is to placed in the center of the image area, spanning 8’ with ten inches from the sides of the truck.

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Environment

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The Vouched Environment includes a canopy tent, one banner, one mobile book shelf for more, and a poster sign if needed. The primar y location of the environment will be at book fairs or any other indie craf t show.

The poster stand is 5’ x 3’. The poster held by this stand is 18”x 24”.

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2 The Vouched book shelf is

5’ wide on all four sides. The centered lockup is placed in the center of each shelf’s side. 3 The Canopy is 10’x10’.

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The centered lockup is placed on opposite sides of each other.

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Image

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5 Marketing Campaign Advertisements Postcards Newsletter Social Media Vouched Author Series

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Advertisements

Vouched Books is a company based on small press literature. Vouched authors are given a soap box they can be proud of with Vouched Books posters and postcards. Excerpts from

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Marketing

Vouched Books are placed on top of intriguing and of ten whimsical imager y. The imager y doesn’t need to relate to the quotes. In fact, without a connection, a connection is made: These pieces will make an impression. Thus the tag line, Small Presses. Big Impressions. 41


Postcards

VouchedBooks

Stamp Goes Here

Small Presses, Big Impressions Vouched Books exists to promote small press literature. We sell a select number of small press titles that we love at our guerrilla book stores. For more info we are availabe online, at our book stores, or for our live events, Vouched Presents. www.vouchedbooks.com

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Marketing

Newsletter The newsletter follows in suit with previous adver tisements. It gives insight to what’s happening with vouched books. The newsletter design should relate to whatever the current marketing campaign might be.

The postcards are to follow whatever specifications have been set for the current marketing campaign. The Vouched brand mark must appear in the lower lef t-hand corner of the postcard.

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Social Media

Social media sites should make as much use of the brand mark as possible, eg. profile pics, you tube channel banners, etc.. The time line covers and banner ads should relate to the current ad campaign.

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Marketing

Vouched Author Series

The vouched author series was meant to go along with the small presses, big impressions marketing campaign. But, can be re-purposed and adapted to relate to any campaign. The series is meant to highlight the peculiar nature of vouched authors. It’s a way of showing how much we really care about independent authors and small press literature.

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The first writer chosen for our vouched author series was a young lady named Candice Urlmeir. This charming girl chooses to go of f in to the wilderness to write. It’s not strange to write in nature, but it is strange to carr y a vintage typewriter with you to the woods. We found ms. Urlmeir in her natural habitat to ask her a few interesting questions.

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This book is proudly dedicated to the small group of young designers from Medlee Creative. Their hard work and dedication has let up to the development of this identity system. Matt Rinehar t David Bardis Morgan Sjoblom Nevena Peeva Kwame Amuleru



Vouched Books Brand Manual