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MORALMODA EDITOR'S NOTE

MAGAZINE ISSUE 17

BASELWORLD ISSUE 2018

Aline Watfa in Ellie Saab 2017

Haute horologie: World records and technical innovations/ patents at Baselworld 2018

ELSSA AFTER ELIE SAAB HAUTE COUTURE FASHION SHOW IN PARIS

Miss Switzerland 2018 - Jastina Doreen  Riederer exclusive:   NERMIN AHMET EDITOR IN CHIEF

MORALMODA |  MAGAZINE

Baselworld


World first A technical innovation by Bucherer 1888, Lucerne, Switzerland carl-f-bucherer.com

Aline Watfa in Ellie Saab 2017

AUTOMATIC  |   ROSE GOLD 18K MANERO DOUBLE

Watch for Egypt - fine watch auction by Baume &Mercier to aid 20,000 children in school

(ROTOR

PATENT

-

TOURBILLON PERIPHERAL TOURBILLON

PATENT

PENDING)

Carl F. Bucherer | Bucherer AG | Langensandstrasse 27 | CH-6002 Lucerne, Switzerland  | T +41 (0)41 369 70 70 


Table of Contents BASELWORLD WORLD 1ST

INTERVIEW

05 06 ONEFASHIONUNIVERSE Cover page Jastina Doreen Riederer, courtesy: Jowissa

The Ultimate Cairo Guide CANNES in text and photos

WATCHES INTERVIEW

INTERVIEW

08

12

Breguet new watches The new Manero Tourbillon Double Peripheral is a technical world first - by Bucherer Brand ambassador and Miss Switzerland in Interview Chopard unveils the Red Carpet collection for Cannes Film Festival

. St. Moritz 2018 | Year of Zayed -

14

BASELWORLD HIGHLIGHTS: HUBLOT, CHOPARD, deGRISOGONO, BVLGARI technical innovations & anniversairies

19

Interview with Charris Yadigaroglou, Head of Communication at Maximilian Büsser & Friends

20

ETHICAL

23

ART DUBAI

27

Chopard commits to 100% Ethical Gold Daniel Strom, CEO of Strom Prestige Swiss Timepieces SA, in interview Piaget unveils "Sunlight Journey" at Art Dubai


COLLECTION 2018/2019

We might get to see the next

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fashion capital, in KSA's latest move towards positioning the region as a powerful market for the International fashion with the apointment of g Noura Bint H.H Princess Faisal Al Saud as the Honorary President

After Dubai, Arab Fashion Council brings the 1st edition of Arab Fashion Week to Riyadh in the Kingdom of Saudi Arabia  The Arab Fashion Week finaly arrives to Riyad. The 4 day official calendar is full with VIP guests  designers like  Jean-Paul Gaultier, Yanina  and Roberto Cavalli, who can look forward to become a part of Saudi history with the first fashion event in the Kingdom supported by the General Entertainment Authority. Besides the clothes to be presented the event itself is a gift to the Saudi modern woman, who no longer needs to travel to Dubai or Paris for fine French couture, but can enjoy the taste of it at her country's capital. The goal is to give growth to talent in 22 Arab countries represented. To do this, the Riyadh Arab Fashion Week, the first event of its kind to take place in Saudi Arabia, at the Ritz Carlton hotel from 10-14 April. Archive images, Dubai november 2017

High-carat audience at Baselworld 2018

Elias El-indari, founder of Sydney Men’s Fashion website

The press, VIP guests and celebrities arrived to Baselworld from day 1. The world's bioggest watch fair is where you can rub shoulders with world's top watch brand ambassadors. CEO's and global stars. You will be invited  to breakfast by luxury brands like  Chopard and open press conference where you can sit 1h across  VIPs and celebrity like Colin and Livia Firth, Julianne Moore, Arizona Muse, Noella Coursaris and Roy Wang, and all before noon. Anything is possible and what seems impossible will be made true  by the hard work and exceptional experts. Chopard argued that it is possible to produce 100% using fairmined gold and what is still impossible is to buy more time, howevery you can have a priceless watch to keep you aware of this. Between the press conferences and meetings we met Elias El-indari, the founder of Sydney Men’s Fashion website and Imran Amed Founder and CEO at Business of Fashion.

Imran Amed founder and CEO of The Business of Fashion, invited speaker


After 5 years Breguet introduces new Classique Grandes Complications 5637 The inventor of the tourbillon regulator is introducing its Classique Tourbillon Extra-Plat Automatique in a “Grand Feu” enamel version. This watch provides a beautifully simple interpretation of the tourbillon, which reigns supreme on a minimalist dial. Pared-down to its bare essentials, the unmistakable sheen of grand feu enamel is adorned only by the essentials: hour and minute hands, a tourbillon carriage with small seconds and Breguet numerals. Classique Tourbillon Extra-Plat Automatique 5367 Unlike the previous Classique Tourbillon Extra-Plat, introduced in 2013, there is no power reserve indicator on this new edition. The hand-bevelled tourbillon bar is dopped by a blue spinel, matching the blued steel Breguet hands. The in-house movement, Caliber 581, features a patented high-energy barrel to maximize Movement energy retention. Mechanical self-winding, extra-thin (3 mm) Caliber 581, frequency Case 4Hz with high-energy barrel, Platinum or 18k rose gold, 42mm diameter mounted on roller bearings, inverted and 7.45 mm thickness. Welded lugs with lateral lever escapement with silicon screw-secured bars. Water-resistant to 3 bar horns. Tourbillon with titanium (30 m/100 ft) Dial carriage. 80-hour power reserve Grand Feu enamel, signed Breguet. Chapter Functions ring with Breguet Arabic numerals. Breguet Hours, minutes and seconds on the open-tipped hands in blued steel tourbillon axis Bracelet/strap At the crossroads of culture and innovation, all the splendour of truly exceptional horology A symbol of historical and cultural heritage and technological avant-garde, Breguet has consistently exercised a powerful fascination through innovation. From the tourbillon to the gong spring - Breguet inventions have made an imprint on the history of Fine Watchmaking since 1775. To this day, the Manufacture faithfully perpetuates the exceptional heritage bequeathed by its founder, as it continues to offer ever more fascinating timepieces combining technical complications and pure, refined aesthetics. In 2011 Breguet launched the Classique Hora Mundi 5717, the first mechanical watch in horological history to feature an instant-jump time-zone display. In 2013, the Manufacture presented the Classique Chronométrie 7727, the first mechanical watch equipped with a magnetic pivot.

Brown alligator leather with 18k gold folding clasp


MANERO TOURBILLON DOUBLE PERIPHERAL   WORLD FIRST  Technical Innovation    by Bucherer       

World first doubble peripheral tourbillon is set in a case of 18k rose gold, 43.1 mm, with thickness of 11.57 mm, the convex sapphire crystal has anti-reflective coating on both sides. Water-resistant to 30 metres (3 bar/100 ft) Dials are silver-coloured with applied rose gold plated indexes. Hand-stitched Louisiana alligator leather strap is closed with 18k rose gold folding pin buckle.

CALIBRE T3000, WITH SILICON COMPONENTS AND A STOP-SECONDS FUNCTION, IS ONE OF THE FEW TOURBILLON MOVEMENTS ON THE MARKET TO BE OFFICIALLY COSC CHRONOMETER-RATED. MOVEMENT MECHANICAL AUTOMATIC CFB T3000, COSC-CERTIFIED CHRONOMETER, 32 JEWELS, 65-HOUR POWER RESERVE. 

Manero Tourbillon Double Peripheral The tourbillon calibre CFB T3000 is a world premiere. It is a continuation of Carl F. Bucherer’s pioneering role in the development of peripheral technology. The new movement, with a patent for the peripheral winding mechanism and a pending patent for the tourbillon, combines a peripheral rotor with a peripherally mounted tourbillon mechanism that seems to float freely. The carriage, rather than rotating on a centre ruby bearing, is supported peripherally by 3 ceramic ball bearings, allowing the tourbillon to be admired from both front and the back. Carl F. Bucherer’s patented peripheral unidirectional rotor allows for a completely open view of the movement through the sapphire back, the tourbillon appears to float, but is actually mounted peripherally. A world first developed exclusively by Carl F. Bucherer.

Patented winding system moves with peripherally suspended rotor that is mounted with three ceramic ball bearings, on shock absorbing springs. 1-minute tourbillon with peripherally mounted rotating carriage mounted on three ceramic ball bearings


WORLD TIME MINUTE REPEATER REF. 5531R Patented Masterpiece by Patek Philippe

In July 2017, on the occasion of its 4th Grand Exhibition, Patek Philippe launched the world premiere of the 5531R World Time Minute Repeater, a limited series of 10 watches. This model is now an integral part of the brand's collection. It combines two grandes complications: the minute repeater and world time. As a result, its world time minute repeater always chimes the local time wherever you are, unlike other watches of this type, which chime the time in your home country. Movement Ultra-thin automatic self-winding mechanism, caliber R 27 HU, 462 components, 45 rubies, 21,600 vph (3 Hz), unidirectional gold mini-rotor (22k), Gyromax® balance, Spiromax® balance spring, hand guilloché Clous de Paris decoration. 48-hour power reserve Functions Hours, minutes, local time minute repeater, 24-zone world time with 24-hour display and day/night indication Case 5N (18k) rose gold, 42 mm, interchangeable sapphire crystal. Dial 3 zones: Gold and cloisonné enamel centre with Lavaux landscape, lacquered silver-plated opaline city disc with black transfer, 24-hour gold disc with day/night display. Rose gold.

Equipped with the new R 27 HU caliber, entirely manufactured in-house, the wearer can set the hour strike to the nearest sec, using the 24-hour display of the world time mechanism. Beyond the sheer watchmaking achievement, the process itself has been patented. And for the first time on a Patek Philippe minute repeater, the gongs are affixed to the case middle, not to the movement plate, giving incomparable acoustic quality. The Patek Philippe Seal In 2009, Patek Philippe launched its proprietary quality label for mechanical watches; The Patek Philippe Seal, attests to the utmost quality of its timepieces, far above and beyond official standards, by integrating all competencies and features of relevance in manufacturing, precision and lifelong maintenance. The Patek Philippe Seal applies to the entire watch and is the only seal of quality that assures lifetime maintenance of the watch, regardless of the date of completion. It is governed by detailed regulations and an independent supervisory body. The Patek Philippe Seal embodies all the company’s values and quality standards.


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MISS SWITZERLAND JASTINA DOREEN RIEDERER IN INTERVIEW

SWITZERLAND HAS ELECTED A NEW BAUTY QUEEN THIS MARCH 2018. HER NAME IS JASTINA DOREEN RIEDERER (19), SHE IS ALSO THE BRAND AMBASSADOR OF THE SWISS WATCH BRAND JOWISSA. JASTINA DOREEN GIVES US STRONG MESSAGE ABOUT HER NEW ROLE AND VALUES THAT SHE WILL REPRESENT.

Jowissa Brand Ambassador & Miss Switzerland Jastina Doreen Riederer In March you won the title of Miss Schweiz 2018. How is your life changed compared to before this victory? Jastina Doreen: "My life has changed, as I travel all over Switzerland, from appointment to appointment. I get chance to appear in television and radio studios, have shootings, fashion shows and I can support social projects. Many people recognize me now on the street and ask for a photo and autograph, which makes me very happy."

What was your key motivation for enter the Miss Switzerland competition and how did you started to prepare? Jastina Doreen: "It was a childhood dream. When I found out that the Miss Switzerland Organisation was organising another casting after more than two years, I saw it as a great opportunity to come one step closer to my dream. It gives me great pleasure to stand in front of the camera and to experience many new things." Tell us the best thing about being Miss Switzerland? Jastina Doreen: "There's so much great stuff! You get to know so many new, great people, I am allowed to support projects that are close to my heart." 


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How will you define beauty and values of beauty? Jastina Doreen: "In my opinion, charisma is the most important thing! This and the character makes beautiful" Do you have any beauty secrets? Jastina Doreen: "My beauty-must: In the evening always remove make-up! The skin needs air and recovery overnight." As a brand ambassador of Swiss watch brand Jowissa, what is your favourite experience from this collaboration? Jastina Doreen: "The people behind are very familiar and I felt welcome. I also like the watches a lot."

Did you imaging as a child that you will be the next Miss Switzerland? Jastina Doreen: "I often dreamed about it, but I never thought I could be one day."

It is important to me that I can identify with the product I am promoting. This is definitely the case with the Jowissa watches. I am very happy about the cooperation with Jowissa!"


MORALMODA MAGAZINE As public figure and ambassador to Jowissa, who represents Swiss craftsmanship, how do you personally define your swissness? Jastina Doreen: "I think a Jowissa watch answers that perfectly for me: reliable, punctual, accurate and, despite all the precision, creative and warm."  What can you recommend for visitors to see or try in your country? Jastina Doreen: "There's so much to see. But surely you have to plan time for an excursion to the mountains and try raclette or a fondue and enjoy Swiss chocolate."  What is your next project? Jastina Doreen: "There will be a few shootings and autograph sessions and I can fulfill a very sick boy's heart's desire. And my advice: always believe in yourself and your wishes!"

Jowissa is the official watch partner of the Miss Switzerland elections 2018

What does watch represent to you, and what watch do you wear daily? Jastina Doreen: "A watch has become a fashionable accessory. The Jowissa watches stand for elegance for me! I like to wear the Facet steel watch in black very much, because it is very special! " What is the most important message that you want to share to the people, as Miss Switzerland crown and Jowissa brand ambassador? Jastina Doreen: "I would like to fight against bullying of all kinds. And the watch reminds me: it's time that we love each other as we are. And we should enjoy life.


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Jastina Doreen "I would like to fight against bullying of all kinds. And the watch reminds me: it's time that we love each other as we are." Jowissa is the official watch partner of the Miss Switzerland elections 2018. Miss Switzerland election has been the most prestigious beauty contest in Switzerland for decades. Jowissa states, "the partnership with the Miss Switzerland organisaton enables us to communicate the values of beauty and "Swissness" in a sustainable way." Images: courtesy Jowissa


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Chopard unveiles The Red Carpet Collection for the Cannes Film Festival EARLIER THIS APRIL CHOPARD INVITED EXCLUSIVE GROUP OF VIP GUESTS TO SHOW IN A PRIVATE EVENT IN GENEVA THE NEW HAUTE JOAILLERIE. CREATIONS WILL BE ROLLED OUT THIS YEAR, DEDICATED TO THE WORLD’S GREAT ACTRESSES TO WEAR AT THE RED CARPET DURING THE 71ST CANNES FILM FESTIVAL.

The Red Carpet Collection unveiled each year at the Cannes Film Festival provides Chopard with a reoccurring opportunity to push beyond the limits of its art while expressing boundless creativity. This year once again, for its 21st edition as official partner, the Geneva-based Maison is dazzling onlookers with its daring and vividly coloured creations set to shine on the famous red carpet and the legendary steps.

Geneva, Switzerland Haute Joaillerie Since 1998, Chopard has been serving as Official Partner of the Cannes Film Festival, annually showcasing the quintessence of glamour.Through this partnership Chopard stuns at the Cannes Film Festival every May. A keen film enthusiast, Caroline Scheufele the Artistic Director and Co-President of Chopard, has transformed her own love story with film-making into an ongoing, over 20-year partnership with the Cannes International Film Festival. The Palme d’or – which she personally redesigned and is crafted in the Chopard workshops from Fairmined-certified ethical gold – is the dazzling symbol of this sparkling pairing. Eager to support the world of cinema and to promote its youthful talents, Chopard is also awarding an annual prize to a promising young actor and actress: the Trophée Chopard. While the workshops of the Maison are hard at work on giving life to a new range of contemporary design wonders, and the Trophée Chopard jury is commencing its deliberations, Caroline Scheufele – who is never short on ideas – is secretly preparing a series of new surprises that will ensure Chopard continues to shine on La Croisette. Among 71 new High Jewellery creations will be a choker necklace for which Caroline Scheufele drew inspiration from the Francis Scott Fitzgerald’s novel, The Great Gatsby, and clothes worn by the 1920s women. This white diamond lacework necklace is set with tumbling cascades of brown and cognac-coloured diamonds.


Courtesy: www.chopard.com

Red Carpet Collection Necklace

THE ITALIAN PASTA | 20 RESTAURANTS TO TRY | THE BEST SANDWICHES

Chopard


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New technology in these watches took 4-6 years to develop THE BIG BANG TOURBILLON CROCO HIGH JEWELRY WATCH IS SET WITH 380 BAGUETTE CUT DIAMONDS, IN A PATTERN OF CROCODILE SKIN, ON 45MM WHITE GOLD CASE. AVAILABLE FOR $1 MILLION.

a first in the industry Big Bang Unico Red Magic HUBLOT’s R&D department and Metallurgy & Materials lab has developed a new process of creating bright red ceramic. It took 4 years to develop. This new material is denser and therefore  harder and more resilient than conventional ceramic. It was used to produce every case component of the 500 serial Big Bang Unico Red Magic, in a color that was chosen to symbolize power, passion and glory. Movement In-house mechanical automatic, this state-of-the-art flyback chronograph is powered by Hublot’s genuine manufacture Calibre Unico HUB1242, (which uses both a column wheel and a double clutch), 330 components, 38 jewels, 28,000 vib/h, 72-hour power reserve Functions Hours, minutes, seconds, flyback chronograph, date Case New patented red ceramic with a polished finish, 45mm diameter and 15.45mm thickness. Anti-reflective sapphire crystal front and back. Water-resistant to 100 metres (10 bar/330ft).

Hublot debuts haute horologie and Made-to-measure with crocodile leater jacket and the new Big Bang watch set with +13ct of diamonds. The Big Bang watch is prominently attached (by Hublot’s patented “One Click” device) directly to the sleeve cuff of crocodile bomber jacket.  Jacket has unique  Carbon aramid lining by Karmaloog, that withstands and absorbs impact of powerful projectiles in multiple layers of woven carbon nanotube.  The dial with 102 baguette diamonds is spotlighting an aperture at 6 o’clock opening onto the crowning glory of the movement – a self-winding calibre HUB6016 movement, with a power reserve of 115 hours. 


World's most accurate mechanical watch The Defy collection is Zenith’s horological complexity, at its best, with the iconic high-frequency watches; Defy El Primero 21 and the Defy Lab, the world’s most accurate mechanical watch - thanks to its monocrystalline silicon oscillator. This year, the Defy appears as a full collection, including the Defy Zero G, with gyroscopic “Gravity Control.” The device, fitted here into a skeletonized version of high-frequency El Primero calibre, cancels the effects of gravity by maintaining the regulating organ and balance in a horizontal position. The spherical system composed of 139 tiny components, is redesigned and reduced by 70%. This enables module to fit between the two flat sapphire crystals of the Defy case. Movement Mechanical hand-wound, Zenith El Primero calibre 8812 S, 324 components, 36,000 vib/h (5Hz), platinum counterweight of the gyroscopic system, 50-hour power reserve Functions Offset hours and minutes, small seconds, self-regulating Gravity Control module, power reserve indicator Case Brushed titanium, 44 mm diameter, thickness 14.85 mm, transparent sapphire crystal with anti-reflective treatment on both sides. Water resistant to 100 metres (10 bar/330 ft) Dial Openworked with contrasting offset hour and minute counter, rhodium-plated hands and hour markers coated with Super-LumiNova SLN C1

Calibre Seed VMF 6710 Vaucher Manufacture Fleurier specialized in the production of high-end mechanical movements, for Baselworld 2018, unveiled a high-performance automatic column wheel chronograph, the Seed VMF 6710 - a masterpiece of engineering and microme-chanics - a result of 6 years of development. It incorporates the best practices from existing chronographs and introduces several innovations for optimal efficiency, reliability, precision and robustness. Its design combines high-frequency, a column-wheel command, a vertical clutch and a triple return-to-zero hammer. Like all Vaucher Manufacture Fleurier movements, the Seed VMF 6710 chronograph is meticulously finished in the purest tradition of Haute Horlogerie and materials of exceptional quality. It can be personalized with manual winding, a large date and a split-seconds mechanism. Description Mechanical automatic with integrated column-wheel chronograph, 30 mm diameter (13 ¼)’’, 6.95 mm high, 315 parts, 42 jewels, 36,000 vib/h (5 Hz), variable inertia balance with 4 gold inertia blocks, flat balance-spring, mobile stud holder, 22k gold central rotor mounted on ceramic ball bearings, bidirectional winding, customizable, COSC certification, 65-hour power reserve, rapid rotation barrel Functions Hours, minutes, small seconds, date with semi-instant jump, chronograph with center seconds, 30-minute counter, 12-hour counter. Stop seconds.

the Seed VMF 6710 chronograph is result of 6 years of development


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Chopard celebrates - glimpse of history of 25th and 30th anniversaires TO CELEBRATE THE 30TH ANNIVERSARY OF THE BRAND’S PARTNERSHIP WITH THE ITALIAN VINTAGE CAR RACE, CHOPARD ADDED FIVE NEW CHRONOGRAPHS

Mille Miglia 2018 Race Edition This year CHOPARD celebrates the 30th anniversary of its sponsorship of the Mille Miglia race between Brescia and Rome. Each year, CHOPARD celebrates the classic car race with limited-edition sports watch. A COSC-certified movement that has a rate variation within -4 to +6 seconds per day. There will be 1,000 pieces in steel – marking the 1,000 miles of the race – and 100 pieces in 18k gold and steel, each with an inscription on the caseback: “Chopard & Mille Miglia 30 anni di passione.” The watch is designed as a tribute to classic automobiles, chronograph pushers as engine pistons. The strap is perforated in the style of driving gloves. Movement Mechanical movement with automatic winding, 28,800 vib/h, 37 jewels, 42-hour power reserve. COSC certified chronometer Functions Hours, minutes, seconds, chronograph, date Case Stainless steel or steel and 18k rose gold, 42 mm diameter, 12.67 mm thick. Water-resistant to 50 metres (5 bar/165 ft) Dial Engine-turned anthracite with white transfer-printed railtrack HAPPY SPORT markings and tachymeter scale. THIS YEAR MARKS THE 25TH ANNIVERSARY OF THE ICONIC H A P P Y S P O R T , T H E W A T C H W I T H F R E E L Y M O V I N G D I A M O N D S Metallic black Arabic numerals BETWEEN TWO SAPPHIRE CRYSTALS OVER THE DIAL. with SuperLuminova.  IN-HOUSE AUTOMATIC MOVEMENT, THAT IS VISIBLE THROUGH Rhodium-plated. THE SAPPHIRE CRYSTAL ON THE CASEBACK, (A RARE ON A LADIES’ WATCH). THE DIAL IS ALSO OF RARE TEXTURED MOTHER-OF-PEARL


Allegra 25 Jewellery Timepieces de GRISOGONO turns 25 this year in great style

Every March, after Geneva and St. Moritz, Baselworld opens watch season with latest in luxury, from super sport to couture and newest jewellery collections are introduced in Basel, including Allegra 25 Jewellery Timepieces de GRISOGONO, epitomising the watchmaking and jewellery expertise cultivated by de GRISOGONO. Inspired by the unconditional attachment of true love, (the founder named teh collection after his daughter) the case forms an infinitely flowing circle with an endlessly woven gold ribbon. All powered by a quartz movement for improved comfort and accuracy, the new Allegra 25 timepiece come in 41.7-millimetres-wide in either 18K pink gold or 18K white gold partially or fully set with white diamonds. Supremely self-confident in black and white, it exudes the contrast between black rhodium-plated white gold and black diamonds, the iconic stones cherished de GRISOGONO. The five pieces currently part of the Allegra 25 collection offer a range of variety in the amount of diamonds and types of dials: from 113 white or black diamond-set cases to dials crafted in mother of pearl. Named after the daughter of Fawaz Gruosi, de GRISOGONO’s Founder, every Allegra 25 piece is effortlessly feminine, infinitely precious and movingly elaborate. Case - 18K pink or white gold diamond-set, 41.7 mm Dial - White mother-of-pearl or diamond-set Next big deGRISOGONO event is at the Cannes Film Festival!


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THE OCTO FINISSIMO, WITH THE WORLD’S THINNEST AUTOMATIC MOVEMENT, IS NOW AVAILABLE IN A SUBTLE, SANDBLASTED FINISH OVER RHODIUM-PLATED STEEL. AN ELEGANT, SILKY SHIMMER IS ALSO APPLIED TO THE BRACELET LINKS, WHICH ARE AS SUPPLE AS LEATHER, AND TAPER IN SIZE FROM THE 40 MM CASE TO THE CLASP. THE OCTO FINISSIMO AUTOMATIC, ALREADY A CULT FAVORITE, IS DRIVEN BY THE WORLD’S THINNEST AUTOMATIC MOVEMENT; BVLGARI BVL CALIBRE 138 FINISSIMO. MOVEMENT MANUFACTURE AUTOMATIC CALIBRE BVL 138 FINISSIMO WITH PLATINUM MICRO-ROTOR, 21,600 VIB/H (3 HZ). ADORNED WITH CÔTES DE GENÈVE MOTIF, CHAMFERED BRIDGES AND CIRCULAR-GRAINED BASEPLATE, 60H POWER RESERVE FUNCTIONS HOURS, MINUTES AND SUBSIDIARY SMALL SECONDS CASE SANDBLASTED RHODIUM-PLATED STEEL, 40MM, THICKNESS 5.15 MM, TRANSPARENT CASE BACK. STEEL CROWN WITH CERAMIC INLAY. WATER-RESISTANT TO 30 METRES DIAL STEEL DIAL, FACETED BLACK RHODIUM-PLATED HANDS

At Baselworld 2018, Bulgari breaks 2 world records – a personal record and one previously held by Piaget The race to make world’s thinnest automatic movement is now more intense-since 2017 Baselworld, Bvlgari introduced Octo Finissimo Automatic, the thinnest automatic movement on the market. At the SIHH 2018, Piaget debuted two world records: the thinnest mechanical watch ever and the thinnest automatic watch. Just 2 months later at Baselworld 2018, Bvlgari breaks 2 world records in a single watch: the world’s thinnest tourbillon watch & the world’s thinnest automatic watch: Bvlgari Octo Finissimo Tourbillon Automatic – only 3.95mm thin.


Interview with Charris Yadigaroglou, Head of Communication at Maximilian Büsser & Friends According to Charris Yadigaroglou these key values are integral part of MB&F, independence, collaboration, transparency, creative freedom and mechanical art. "And don’t take yourself too seriously!", he adds. This is formula to outstanding and creative contributions to the haute horologie by the Swiss based MB&F. MB&F is an award-winning, innovative horological lab with international scoop and clientel, can you present in short MB&F and its placement in the market? CY: "MB&F is not a watch brand in the traditional sense, but rather a horological creative lab – whose purpose is to create mechanical art, most often in the form of kinetic sculptures for the wrist more commonly called watches. We do this in an extremely open and transparent way, thanks to a wide network of “Friends” – the many talented people who contribute in one way or another to our Machines." How important is Baselworld to MB&F? CY: "This year was our best Baselworld ever! And as always, the orders we register during the fair are very significant, representing more than a third of our annual sales. Add about the same for the other major watch fair, SIHH in Geneva, and you’ll understand why the two fairs are so important to us: together they represent about 3/4 of our annual revenue." MB&F presented here MoonMachine 2, brands's second collaboration with Stepan Sarpaneva, who is renowned manufacturer of "exceptional timepieces". How this came? CY: "MoonMachine2 is a good example of what we like to do: it is based on our existing pieces, Horological Machine No.8

(please see image above). But we then asked a very good Friend – and very talented watchmaker/designer – to reinterpret it. The result is an absolutely hybrid watch: instantly recog-nizable as MB&F but also instantly recognizable as Sarpaneva. Neither of us could have created this on our own – we needed each other to develop this co-creation."

their timepieces very personally; they are very self-confident (you need to be brave to wear some of our timepieces!) and they really don’t care whether their entourage approves of their choices."   How does MB&F staying desirable in time? CY: "At MB&F we ignore any form of market or consumer research when How transparent is MB&F about various creating our Machines. I think this is partners and collaborators? paradoxically why our creations stay CY: "More and more, collectors and relevant and desirable, in today’s the public in general demand over-marketed and standardized world, trans-parency – they are fed up with where products tend to look more and brands trying to trick them to believe more alike. We offer a true alternative. things which are simply not true. Transparency, which has from Day 1 What is the inspiration and story behind been a central element of our brand is each timepiece that MB&F creates? absolutely key to our success." CY:" Inspiration comes from various sources, but the inspiration behind our Who is typical MB&F watch collector? Horological Machines comes from the CY: "They are extremely diverse in dreams and powerful emotions we had terms of general background, culture, during our childhood: science fiction, geography, business experience, etc. – space exploration, airplanes and super but most are self-made men and cars. For our more classic Legacy women, real entrepreneurs. They Machines, the inspiration is a bit more obviously need a fair amount of wealth intellectual: we revisit classic to afford our timepieces, but they have watch-making complications in a very succeeded on their own and choose 3-dimensional, contemporary way.


Is MB&F watch always Swiss Made? CY: "Yes, the vast majority of our components come from Switzerland – simply because the expertise is here. There are a few exceptions like our leather straps, partially manufactured in France. We are open to finding new, very specialized Friends elsewhere in the world. Assembly and quality control are however 100% carried out in our workshops in Geneva." What are the most efficient marketing tools for MB&F today? CY: "You may be surprised, but word of mouth is probably the most powerful tool – this is why we invest so much time in personal contacts, constantly travelling around the world to meet our various contacts, whether retailers, collectors, journalists, bloggers, etc. As an accelerator and booster of word of mouth, press relations and social media are very instrumental – we invest a lot of time on those channels." Where is new MB&F collection available? CY: "We currently have approximately 30 retailers around the world, including three MB&F M.A.D.Galleries in Geneva, Taipei and Dubai." What is your advice to our readers and watch collectors or first time MB&F watch investors? CY: "Take your time to discover our world! We’ll be happy to explain what we stand for, and you’ll hopefully like what you hear – not only about our creations, but also the story and values of our company."

Chopard commits to 100% fairmined gold

“True luxury comes only when you know the handprint of your supply chain nd I am very proud of our gold sourcing programme,” said Caroline Scheufele.

justice." In 2014 came the first watch in fairmined gold, and at the Baselworld 2018 press conference hosted for 300 of international media representatives, Chopard announced commitment to only use ethical gold in production of watches and jewellery at all time. The fairmined gold is already used at events sponsored by Chopard like the Cannes Film Festival, where Palme d'or are now made from fairmined gold and set with diamonds sourced from most ethically proved sources. ”We are incredibly proud of being able to say that from July 2018 all of our gold will be purchased from responsible sources,” said Karl Friedrich Scheufele, co-president of Chopard, “It is a bold commitment, but one that we must pursue if we are to make a difference to Back in 2014, when Chopard made  world’s first watch from fairmined the lives of people who make our gold, nobody expected that 4 years  business possible." He adds “We have later all gold watches and jewellery been able to achieve this because over will be made from fairmined gold. 30 years ago, we developed a vertically This is not only revolution in ultra integrated in house production." luxury market itself but new moral "We are interdependent as a species.. standard in humanity and corporate So i don't want to be wearing anything management, and Maison Chopard where a human being is being harmed." will be first to do so in the history. stated Julianne Moore, Chopard brand The Swiss Maison Chopard joined the ambassador to the press (see above). Responsible Jewellery Council in 2012 Chopard is planning on acquiring its and began focusing greater attention gold from two sources: small-scale gold on how gold was extracted, to ensure mines that participate in Swiss Better that the environment isn't excessively Gold Association (SBGA), Fairmined burdened by the effects of gold mining and Fairtrade schemes and RJC Chain and that the people who work in the of Custody Gold, hoping to eliminate mine are treated fairly and with social  unethical production. 


MORALMODA

Modern Slavery And Human Trafficking Statement from Graff

Anti Slavery Statement from Graff:

"Whilst the diamond industry has in the past been associated with conflict and exploitation, the industry has taken a number of pro-active steps to combat this, most notably in the form of the Kimberley Process (which certifies that diamonds originate from conflict free zones). Graff has always been at the forefront of such developments and is committed to acting in an ethical and responsible manner in all its business practices. We do not tolerate slavery, servitude, forced or compulsory labour or human trafficking either within our business or within our supply chains. We expect all members of our supply chain to share the same values and adhere to the same best practice guidelines to ensure that no such forced labour exists within their business or their own supply chains. Through our procurement and polishing division we are subject to the rigorous requirements of the De Beers Best Practice Principles (BPPs)...

With unrivalled access to the world’s best diamonds, Graff watches are set with only the most exceptional stone cuts and quality. Swiss horologists combine these diamonds with other highly precious materials, such as grand feu enamelling. Many Graff watches feature one of 6 exclusive, record-breaking movements at the forefront of haute horologie, including a perpetual calendar, a dual-time tourbillon and an ultra-flat flying tourbillon. For the Far East market ultra-rich and demanding clients Graff offers Haute horology with exquisite artisanal savoir-faire; Graff Floral 37mm watch with dial in blue, pink, purple or white mother of pearl, watch "combines all of the world’s most complex métiers d’art techniques: enamel painting, micro-painting and extraordinarily intricate diamond setting" to create a feminine timepiece.

Nonetheless, we are conscious that with an extensive supply chain with wide geographical reach, more can always be done. And whilst we would never knowingly engage with a supplier involved in forced labour, we recognise that such a supplier would take steps to conceal the true position, meaning that continued vigilance is always necessary. We have therefore developed a Code of Conduct which is being distributed to all new and existing suppliers. This Code of Conduct rejects the use of forced labour. We expect our suppliers to comply with the Code of Conduct and to place similar expectations on their supply chains... If we identify or suspect noncompliance with the Code of Conduct we will work with the relevant supplier to ensure that immediate remedial action is taken to address the situation, failing which to stop working with the supplier in question. Francois Graff CHIEF EXECUTIVE OFFICER JUNE 2017"


MORALMODA

Swiss Made & Harry Winston

Harry Winston Emerald Harry Winston has a legacy as one of the world’s most important purveyors of diamonds, and the Swatch Group is keeping that heritage alive. Jewelled watches remain an important part of the company, including the new Emerald watch with diamonds, combined with the soft touch of pink sapphire. The Art Deco lines of the eight-sided case, set with 53 brilliant-cut diamonds, are a tribute to the emerald-cut, the favorite diamond shape of Harry Winston, who founded the company in 1932. The emerald shape is repeated on the dial as an outline composed of 44 brilliant cut diamonds set into a background of white mother-ofpearl. The frame is accented by pink sapphires, set at 3, 6 and 9 o’clock and a larger, emerald-cut pink sapphire at the 12 o’clock position. The matching pink satin strap wraps around the wrist twice, reflecting a current trend in ladies’ watches. Movement Quartz HW1040 Functions Hours and minutes Case 18k white gold, 17.8 mm x 24 mm, set with 53 brilliant-cut diamonds. Sapphire crystal with anti-reflective coating on both sides. Water-resistant to 3 bar (30 m/100ft) Dial White mother-of-pearl, 44 brilliant-cut diamonds, 3 brilliant-cut pink sapphires, 1 emerald-cut pink sapphire Bracelet/strap Pink satin double tour, 18k white gold pin buckle set with 11 brilliant-cut diamonds


DANIEL STROM, CEO OF STROM PRESTIGE SWISS TIMEPIECES SA, IN INTERVIEW, PART I

Daniel Strom

Strom is the name of a well-known line of Swiss watchmakers, as well as the brand founded in 2001 by Daniel Strom representing the second generation. Daniel Strom himself is  watchmaker designer and philosopher, seen clearly in the latest novelties from  Agonium  collection, a watch & jewellery fusion presented at Baselworld, where Daniel introduced first to his son Loris, who breathes new life into the Cruizer line, and  clearly it is familybusiness. While Strom is in total control of every aspect, the main aim is to be able to create unreservedly. And it is precisely so as to grasp this total freedom that Daniel Strom left the comfortable upper reaches of an internationally renowned brand to found Strom Prestige Swiss Timepieces SA– the brand’s full name – in 2001. Daniel Strom revisits time, rethinks the watch, materials and moral behind the production. This is  manifested in his new  collection. "With the watches in Agonium Collection we've  made the fusion between the jewellery industry and watch industry", Daniel adds, "So the first one that we launched is the Momentum Mori, Carpe Diem. There we have the sculls on the watch case, and the scull is to remind you that we are mortal and that you have to seize the day".  Nethuns II Diving Tourbillon - The Nethuns II Diving Tourbillon - The flying tourbillon housed in its titanium flying tourbillon housed in its carriage at 6 o’clock is releasedtitanium from carriage o’clockeven is released from the effects at of 6gravity, when diving the effects of gravity, even when diving to 200 metres! to 200 metres!

Agonium “In Memoriam HR Giger” by Daniel Strom is tribute watch to friend Academy Award-winning Swiss artist, HR Giger, who passed away in 2014. Deeply saddened by his passing away, Daniel Strom waited 3 years before presenting the public with this jointly produced watch, which was also one of the final projects on which HR Giger worked. A veritable sculpture incorporating a blend of art and craftsmanship and limited to just 99 examples, the watch appears to have several lives, revealing different faces depending on the light and angle from which it is viewed.  A veritable “wrist sculpture”, the timepiece features HR Giger’s legendary biomechanoid The common denominator for all hand made creature from film Alien. watches from Agonium Collection is to make  us think about our very existence,  "The new The entirely hand-worked, in silver casted dial was inspired by another of HR Giger’s one in iron and rusted iron, has rusted dial with three-dimensional skull and index, this works, and one of his best-known: the “ELP is all to symbolize the passing of the time.", II” canvas painted with an airbrush in a single night. This creation is the sixth opus Daniel Strom explains the new Rusty watch, of Daniel Strom's Agonium collection. and introduces next exquisite watch, "This in Movement red gold with dial made from 6,000-year-old Automatic, ETA 2824 calibre fossilised wood, bog oak. The movement is Functions semi-skeletonized; dial is skeletonized too."  Hours and minutes Daniel Strom watch lines are accompanied by Case jewelry accessories and come in not only the Handmade in solid sterling silver 925 with inner case in stainless steel. Double curved noblest materials but rarest. But his watches sapphire crystal, antireflective coating. are not intended to express as much a certain Water-resistant to 50 metres (5 bar/165 ft) social status, as a certain view of life, of what Dial one truly is.  So exceptionally challenging 3 dimensional dial in silver 925 Steel rhodium plated with SuperLuminova materials to  create truly works of art are used,  "Memento Mori, Carpe Noctem Urushi Bracelet/strap Alligator Hornback black with pin buckle is handmade with dial of of top-grade handmade in silver Japanese urushi. It has red and black urushi lacquer, each one is different and you have 4 weeks to finalize an urushi dial." The annual exploitation of top-grade urushi "Memento Mori, Carpe Noctem is only 1.5 tons, compared to 30t of diamond.  Urushi is handmade with dial of of Equally rare and delicate to extract is quality top-grade Japanese urushi. It has red and black urushi lacquer, with bog-wood. This is art for the wrist,  unique and outside the grip of aesthetic convention. silver 925 dial and black rhodium plated, set with red rubies. Apart from mythological lines, Nethuns II (Courtesy: Strom) new line is dedicated to water. The case in diving watch (see left), is either silver or for tourbillions, "in special bronze called  Corinthium Aes, and it is the same bronze that the ancient Romans utilized to make their sculptures, containing red gold. Or you can opt for dial in classical bronze, but made to look very old with  green patina." Bronze of the case is not stabilized, so  there will be a natural corrosion on the metal. "A 3rd dial option is more marine style" made with blue guilloche enamel dial and blue aligator strap, in end finest research in watchmaking. 


THE 23RD DUBAI WORLD CUP 2018

A TOTAL OF 118 HORSES TOOK TO THE TRACK ON SATURDAY ATTEMPTING TO WIN PART OF THE DUBAI WORLD CUP 2018 USD30MIO PRIZE POOL. EACH HORSE PARTICIPATED IN ONE OF NINE RACES SCHEDULED., INCLUDING EIGHT THOROUGHBRED RACES AND ONE PUREBRED-ARABIAN RACE. 

Historic amounts of money prizes and high quality horses; welcome to the Dubai World Cup - famous as world’s richest day of racing,Annual highlight on the last Saturday in March, Meydan Racecourse in Dubai, the United Arab Emirates, attracts some of the most talented runners from around the world. Humble beginnings of the  World Cup  in 1996, thoroughbred racing started in Dubai in 1981. HH Sheikh Mohammed bin Rashid Al Maktoum, the vice president and prime minister of the U.A.E. and the ruler of Dubai, organized three thoroughbred races that October. A camel track was used for a sprint. Now spectacular day of racing boasts total purses of $30m for 9 group races

The Dubai Racing Club was formed in 1992, and the first World Cup was held four years later, 2,000 meters on dirt and offered a $4 mio purse, which was a record at the time. The firstand richest race was won by Cigar, America’s reigning Horse of the Year. Lately, Saeed bin Suroor has dominated the Dubai World Cup, which is sponsored by Emirates Airline, like no other trainer and won the $10 mio feature for a stunning eighth time with Irish Thunder Snow, ridden by Christophe Soumillon. The World Cup lost its title as the world’s richest race last year, to the newly formed Pegasus World Cup Invitational. However, the Pegasus, which now has a $16 million purse, is untraditionally structured and requires participants to put up $1 million to have a spot in the starting gate. Horses invited to compete on World Cup night have their expense Arrogate, who won the inaugural Pegasus last year when it was worth $12 million, went on to win the World Cup in his next start. He retired with a record $17,422,600 in career earnings. The horse who finished second to him in Dubai, Gun Runner, won this year’s Pegasus and has also been retired. The development of sport is highly worth attention. 


L’APOGÉE COURCHEVEL SERVICE AT  ITS H I G H E S T

With new new La Prairie Spa, L’Apogée Courchevel is already iconic luxury retreat located on the very top of the former Olympic ski jump. Courchevel 1850 is one of the world’s premier ski destinations. The L’Apogée Courchevel offers remarkable luxury next to world class Alpine and off-piste skiing in the “Trois Vallées” - one of the largest ski areas in the world. Under the general managment of Duarte Bon de Sousa, General Manager at both  L’Apogée Courchevel and its sister hotel property, the Château Saint-Martin & Spa, the second Oetker Collection property, hotel provides exceptional service in an exceptional location. Guests are spoiled by Executive Chef Jean-Luc Lefrançois, who has been chef in the finest gourmet restaurants in Paris, from the Ritz to the Hôtel de Crillon. Chef Jean-Luc Lefrançois presents an authentic, refined French cuisine at  Le Comptoir de L’Apogée, and at Koori Restaurant; 'The Koori Carpaccio' or 'Black cod in miso sauce', along with a selection of sushi and other Japanese specialties. The new La Prairie Spa covers 750 square metres and features 4 individual La Prairie treatment rooms, as well as a Spa Suite.

THE ULTRA-LUXURY RESORT ATTRACTED LOT OF ATTENTION WITH NOVELLETIES LIKE LA PRAIRIE SPA 

PRIX VILLÉGIATURE – « BEST SERVICE IN A HOTEL OF LESS THAN 80 ROOMS IN EUROPE »

2017 ELITE TRAVELER –AWARDED AS THE «TOP FRANCE HOTEL SUITES »

This year L’Apogée, is pioneering new offerings both inside and outside the resort - from the introduction of the first La Prairie Spa to Le Bar de L’Apogée with its terrace extended and totally refurbished. The unrivalled L’Apogée service standard includes Chalet L’Amarante, adjacent to the hotel with private entrance and ski-in, ski-out, indulgent spa facilities and and a dedicated Chef and Butler.      The main property, nestled in the peaceful woodlands with stylish alpine decor offers 53 rooms and suites where guests can immerse  in a world of alpine tranquillity and peace. 

MORALMODA MAGAZINE NO.17


Piaget Piagetmarked markedthe thelaunch launchof of"Sunlight Sunlight Journey" Journey at at Art Art Dubai  Dubai  Jessica Chastain, Olivia Palermo, Hiba Tawaji, Winnie Harlow and Other Friends of Piaget add Glamour to the Launch of the “Sunlight Journey” Collection at Art Dubai - Piaget's 140 years of history, the ever-bold brand, presents extravagant Haute Joaillerie   Brand ambassador Jessica Chastain, attends Piaget event in Dubai. Earlier in March, during prestigious annaul ArtDubai, luxury Swiss watchmaker and jeweler, Piaget marked the launch of its "Sunlight Journey" at Art Dubai hosting an Extraordinary dinner at Art Dubai promising the attendees audacity and extravagance. To celebrate the new high jewellery collection inspired by the different moods that the sun creates from dawn until dusk, Piaget even transformed the dinner setting into an artful immersive the “Sunlight Journey” experience that captured the Sunny Side of Life magic of the Piaget lifestyle. Where else than in always sunnny Dubai.

Ms. Layla Issa Abuzaid                      Jacob Abrian                                 HH Princess Noura Bint Faisal Al Saud

Brand ambassador Jessica Chastain, style icon and friend of the Maison was among the guests to join Piaget CEO Chabi Nouri for the presentation of the new creations, discovering different experiences and surprises at an exclusive dinner followed by a glamourous party. Hosted at the Piaget booth at Art Dubai, the dinner area was revealed, staged like a romantic Italian village. Guest were surrounded by an enchanting and colourful décor, and incredible performers would reveals surprising meals inspired by the creativity of the Piaget Sunlight Journey collection. The highlight of the show was a transformable table that revealed a hidden pool where guests could ‘fish’ for Piaget diamonds. The Lebanese singer Hiba Tawaji performed.


Piaget CEO Chabi Nouri, movie director Mohammed AlTurki and model Winnie Harlow at Piaget  diner in Dubai.  

Piaget’s newest jewellery collection draws inspiration from the scenic beauty of the Amalfi Coast – a land of fire, volcanoes, blue sea and textured landscapes all bathed in magnificent light, and a Mediterranean destination of choice for the Piaget society. At each time of the day from sunrise to sunset, the light evolves to create unique moods captured with unbridled creativity through the dazzling colours of exceptional gems such as blue sapphires and yellow diamonds. The Piaget Party took place at Drift Dubai where guests danced under the stars with a live band.

Ms. Layla Issa Abuzaid                      Jacob Abrian                                 HH Princess Noura Bint Faisal Al Saud

Piaget’s newest collection draws singer Hiba Tawaji left and brand ambassador Mohammed Sultan Al Habtoor (up). ©Piaget 2017.


COLLECTION 2018/2019 MORALMODA MAGAZINE

COLLECTION 2018/2019

The DNA of this 2018/2019 collection is based on the foundation of femininity: refinement, elegance and timeless style. Each piece has the power to reveal the personality of each modern woman but also to sublimate it. This collection aims to dress every modern woman of nobility but not only. The goal is to give back the woman of greatness, in other words, to give her the place she really has in our contemporary societies. To do this, the house Aurelia Belliti thought to create outfits that sublimate its beauty, elegance and modernity. "The appearance is the garment of the personality" (Gallieni), isn't it? What if women chose a garment that reflects their true personality? Let's make women even more beautiful than they are !!!

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Photo : Erick Seban-Meyer Model : Irina Gorban MUA Designer : Aurélia Belliti Studio : L'Endroit Paris Assistant : Théodora Paquet Robe : La Robe Lydia


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DOWN THE AISLE

Maison Aurelia Belliti Savoir-faire: When creating its products, Aurélia Belliti ensures that their production complies with current French and European legislati-on. Before creating a garment, being able to appreciate its's fabric is essential. This is also one of the main concerns of the line of the house. In this quest for precision, tissues are selected according to several criteria: * The touch: fabrics of pleasant and high-quality are prioritised. * The fall: this criterion that will play on the rendering of the garment is preferred. • The colors: the color of the fabric that will match harmoniously with all its other components is preferred.      Aurélia Belliti creations are limited edition and designed with prestigious fabrics of large houses. In its various workshops, the choice of noble materials and the care taken in each phase of the process of creating the products of the house, thus serve the aim of excellence and elegance of the house.

Photo : Erick Seban-Meyer Model : Irina Gorban MUA Designer : Aurélia Belliti Studio : L'Endroit Paris Assistant : Théodora Paquet Robe : La Robe Lydia

Contact : Maison Aurelia Belliti 72 RUE DU FAUBOURG SAINT HONORÉ 75008 PARIS contact@aureliabelliti.com http://aureliabelliti.com


Moralmoda Magazine

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Baselworld 2018 Special Issue  

Our first cover story and interview with Miss Switzerland 2018, the beautiful Jastina Doreen Riederer, who is the brand ambassador of Jowiss...

Baselworld 2018 Special Issue  

Our first cover story and interview with Miss Switzerland 2018, the beautiful Jastina Doreen Riederer, who is the brand ambassador of Jowiss...

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