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Re-issue Proposal

OUGD303 - Brief Two

Harmonie Park Records

Brief: Propose a series of re-issues for Harmonie Park, a record label based in Detroit.

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Background: Harmonie Park is a label founded in 1994 by Rick Wade. He has consistently set the bar high for good quality House releases in a unique style. Whilst the label’s aesthetic style is visually consistent, it has perhaps not reached its full potential.

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The proposed series of re-issues must take some graphic elements from existing releases, but must exploit many more artistic possibilities (photography, hand-lettering etc) in order to create a series of attractively consistent covers.

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OUGD303 - Brief Two

Requirements:


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Lettering Art Development The label’s existing type work to a certain extent does not suit the artwork’s natural imagery and colour, so it seemed appropriate to create some lettering by hand that has more of a organic feel. After experimenting with numerous styles, it was the design shown above that was selected for implementation.

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OUGD303 - Brief Two

OUGD303 - Brief Two

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Deliverables The lettering art is applied to vinyl and CD covers, as well as promotional posters.

The colour scheme has been altered to represent more of a night-time feel (whilst still being somewhat natural), as to suit the context where the music would be played.

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OUGD303 - Brief Two

OUGD303 - Brief Two

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Full Range The complete range of products includes vinyl/cd covers and promotional posters.

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OUGD303 - Brief Two

OUGD303 - Brief Two

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Brief 2 P Board