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Able Builders Michael Mooney Brief 1 OUGD301

The Brief: Develop an effective an suitable branding/identity for an established building company. Able Builders is a family-run building company based in the south-east of England. Despite being established for a while now, they still lack a strong visual identity, which could be crucial their future development. The visual identity must of course reflect the qualities of any successful building company - durable and reliable with an excellent level of craftsmanship, without costing the earth.


Concept

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The ‘Able’ logo is comprised of four parts which can be added or taken away depending on the stage of a project. For example, at the beginning of a project, the shell of the logo can be used, which would represent the foundations of the building project. Once the job has been completed and the final forms are filled in, the complete logo would be used. This logo development could help to give the customer a sense of the timescale of the project.

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A slab serif (ChunkFive) is used to demonstrate the strength and durability of the company’s constructions, and is combined with a colour scheme which is familiar within the trade.

C: 0 M: 72 Y: 100 K: 4

C: 0 M: 13 Y: 38 K: 4

+ 20% tint


Outcomes

This branding has been applied to a range of products, from initial contract forms right up to final reciepts and other promotional material. A emphasis has been placed on easy replication of various documents.

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T.Batchelor Gardening Michael Mooney Brief 2 OUGD301

The Brief: Develop an effective an suitable branding/identity for a small gardening business. T.Batchelor gardening services is currently a (mostly) one-man company located in the south-east of England. Despite not being around for long, it has gained the trust of a number of clients - with the help of a good visual identity it has the potential to develop into a stronger and more successful company. As the business is in its early days, keeping the costs to an absolute minimum is the key. Many of the products should be easily reproducible on demand. A small piece of promotional material alongside this will help to spread the word in the local area.

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Concept

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The identity for T.Batchelor Gardening Services conists of the name written in a serif typeface (Arnhem bold), which in itself forms the logo. This is combined with the white lines on green shown underneath, which are to give the impression of a well-tended lawn. The need for an image/shape to sit beside the logo is removed by the combination of these two elements, which effectively convey the service provided by the company.


Outcomes

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The identity for T.Batchelor Gardening Services conists of the name written in a serif typeface (Arnhem bold), which in itself forms the logo. This is combined with the white lines on green shown underneath, which are to give the impression of a well-tended lawn. The need for an image/shape to sit beside the logo is removed by the combination of these two elements, which effectively convey the service provided by the company.


Outcomes

Complete set

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M.Lynch Photography Michael Mooney Brief 3 OUGD301

The Brief: Create an identity as well as some promotional material for a photographer soon to be based in Amsterdam. Michael Lynch is a semi-professional photographer, specialising in portrait work for musicians and small/medium clothing companies. He currently does not possess a solid visual identity or any promotional material, both of which will be useful for his imminent move to the Netherlands. The identity and promotional material must represent his personal style, which is often slightly bleak but with the occasional appearence of warm colours. Although there will not be a demand for a great number of copies, it will be worth making sure the final products remain manageable within a small budget.


Concept

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MICHAEL LYNCH PHOTOGRAPHY

Identity for M.Lynch conists of a simple logo and type set in Futura Condensed Medium. the logo is developed around the idea of negative spaces, which photographers are dealing with constantly whilst working. This logo can also be used alongside the lines to create watermarks for digital copies of the photograph.


Outcomes

The promotional package contains a business card and a booklet and is wrapped in black card that has been folded in an interesting and alternative way. The packaging is a unique touch that could also be used to deliver prints to a client.

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Outcomes

Spreads & cover from the promotional booklet. As the majority of the photographer’s shots supplied for this project were black and white, it seemed fitting to keep this theme across the whole booklet. This in turn would allow him to create further copies at a cheaper rate.

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Outcomes

Further product shots.

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