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LeadDog Marketing Group

Coming to america for the first time

The MoonWalk New York City 2013 2

On July 20, 2013, thousands of courageous men and women will power walk a marathon through the streets of New York City, in the middle of the night, wearing decorated bras, in support of breast cancer initiatives. This mega event, known around the world as “The MoonWalk,” is the signature fundraising platform of the globally recognized charity Walk the Walk. Think big huge iconic “wow” events -- New Year’s Eve in Times Square, the Macy’s Thanksgiving Day Parade, the Tree Lighting at Rockefeller Center....

This is your company’s opportunity to be a part of NYC’s next signature event!



A dream comes to life

Nina’s Amazing Journey 5

In 1996, Nina Barough had a dream of Power Walking the New York City marathon in a bra to raise money for breast cancer causes. She gathered a group of 13 people to join her and Walk the Walk was born. At that time her life was completely untouched by breast cancer, yet she raised money that year in support of charities committed to research and treatment of the disease. Just a few months after Nina completed that first marathon walk, fate stepped in and she was diagnosed with an aggressive case of breast cancer. The success of this first walk in New York was the small beginning of what was to become a multi million dollar charity and also Walk the Walk’s own challenge: The MoonWalk.

15 years later, The MoonWalk has become an iconic challenge in London, Scotland and Iceland with over 300,000 participants having raised over $126,000,000 to benefit local breast cancer causes. His Royal Highness Prince Charles is the Patron of the charity, and notable celebrities like Paul and Stella McCartney and Pierce Brosnan are strong supporters. Our goal for The MoonWalk New York City 2013 is to raise money to make sure everyone with breast cancer gets the care they need - no matter what. A grant will be made by Walk the Walk America to Memorial Sloan-Kettering Cancer Center to help support their Breast Examination Center in Harlem.




Forming a Corporate Team 8

Seize the opportunity to be a part of this unique event by forming a company team. Registration is now open! • Involve your employees and other company stakeholders to increase their loyalty, team-building and workplace satisfaction

Team Benefits & Incentives • Hands-on interaction with a Walk the Walk team member • Assistance with fundraising and team recruitment efforts • Personalized training plans

• Increase workplace productivity by improving individual health and wellness

• Team captain kit and kick-off party • Team leaderboard and e-newsletters

• Combine your fundraising efforts and feel good knowing that you are working • Healthy team competitions and individual incentives together toward a common goal of helping others • Awards and Special Arrangements will be given to: • Invite your friends and family to your • Team that recruits the most members “company outing”! • Team that raises the most money • Best dressed teams


Get in on the ground floor of New York City’s next big “wow” event




for information on the event, please visit:

in partnership with

The MoonWalk New York City 2013_Teams  

Join us and start your own company team.

The MoonWalk New York City 2013_Teams  

Join us and start your own company team.