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introducing the Sloanes the princess heather sloane

the cultured classic maggie sloane

the free spirit dylan sloane


kellie taylor

- designer

the sloanes

autumn collection 2011

welcome to the moochi autumn collection 2011 'the sloanes'. follow the tale of three sisters... dylan - the free spirit, maggie - the cultured classic & heather - the princess, as they come to life through these pages. drawn from our own lives growing up with sisters, not sometimes knowing how we have possibly come from the same gene pool. often so different in almost every way, with conflicting views on life and style, our sisters may challenge us but they too can inspire us. we hope you find yourself in these sisters and the pages of our magazine. for some, your look will be as defined as one of the sisters and for others you will find a little bit of you in each of them! we have loved creating the collection for you... enjoy being in moochi!!!

enjoy being in 02

luxe leather treat your outfits to covetable finishing touches, with shoes, bags and belts for every fashion moment.

buckle strap can be taken off for a minimal look

suede leather finish, these pull on with ease 02


cuff can be worn up or folded down


a fine finish, quality belts in hand cut leathers

mannish luxury with goat hair finish





09 06 10




can be carried as a clutch too

chain edging gives hard edge to feminine shapes

01 daily boot 02 chain duffle 03 boss boot 04 wanderer boot 05 the heff 06 lacy jane 07 frill top bag 08 make up purse 09 mini belt, stud mini belt, strand belt, braided belt 10 big bucket bag 11 mini bucket bag 12 chain duffle 13 envelope bag

there are many more styles in the collection, to view them all pop in store or visit our new website 03

turban, winter maxi, mini belt, lacy jane, chair from republic phone 09 361 1137

get her look

french macaroons


cross stitch

tea parties

available in gold metallic

soft & feminine

frill top bag

lacy heels add some magic

lacy jane

enjoy being in 04

envelope bag

how to make a turban

snuggly alpaca knits

chiffon pleating & fluid lines

select fabric of choice; we suggest velvet, sequins, lace or print. cut into long strip approx 20cm x 120cm.


wrap piece behind your head. bring equal ends of fabric to front. cross fabric back on itself to create heavy knot at front.

feminine strength; a winter maxi that will turn heads

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bring both ends to back. tuck under and hand-stitch to finish.

turban, winter maxi (only available in black, if you love this colour please ask us!), mini belt

turban, scallop top, flat front velvet short, boss boot patch cardi, beneath suit, lacy jane

muted shades & vintage lace


wing dress, boss boot

turban, neckwork slip, bless dress, lacy jane

high tea dressing

high tea dress, lacy jane

softie jacket, beneath suit, cascade skirt, lacy jane

princess idealism & waistlines

get her look

squared dress, strip scarf, leather legs, daily boot


quest cape, braided belt, skinny jeans, the heff

trench dress, flat front shorts, the heff, specs from occhiali optical

the cultured classic

own your look: a tailored cape shows your confidence

a few of my favourite things... BILLOWING SHIRTS, long hair, cybill shepherd, TRENCH COATS, matching accessories, LEATHER, SUNDAY MANICURES, book club, the great gatsby,DETAILS DETAILS, PINOT NOIR, my dog dash, moleskin diaries, WHITE LILLIES, my work, winter weekend escapes!!!

enjoy being in 06

winter delights: a pair of winter flats, an old classic, spy valley pinot noir with musroom risotto by the fire... mmmm delicious!!!

neckwork tee, trench cardi, mister pant, strand belt, the heff

serious coat, beneath suit, leather legs, boss boot

modern classics... the new tuxedo, softie jacket in black

belt it strand belt pop up dress, lacy jane

float shirt, flat front leather shorts, boss boot

what lies beneath beneath suit in soft spot

chain reaction leather duffle in tan & black

everyday style: the daily boot cybill shepherd: timeless understated glamour

an updated classic trench coat with knit sleeves

timeless glamour

there are many more styles in the collection, to view them all pop in store or visit our new website 07

elle macpherson intimates sunstone & retro cream set

get her look

the free spirit

weekend checklist get outdoors!!! chunky knit sweaters wanderer boots picnic blanket roady mix tape leather jodphurs plaid cape bake trail cookies stag tee

stag tee, pony club cape, pleaty shorts, shearling socks, the wanderer

hand cut details

shearling socks

walk the line in the wa

honeycomb dress, slim pins, shearling socks, the boss boot

milly skirt

flat front leather short

nderer boots

heel it in the

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boss boots

sloanes tie tee

trail cookies 1 cup white su

gar ½ cup brown sugar 1tsp baking


oats 1 ½ cup plain flo ur 1 cup dried ap ricots choppe d 1.5 cup dark chocolate ch unks 200gms butt er melted

tied tee, cuddle cardi, leather legs, boss boot

stag tie tee

1 cup rolled

1tsp vanilla

1tspn golden


slinky dress, boss boot

1 egg melt butter, ad then whisk eg

cool for a bit

d vanilla & go

lden syrup

g into mixtu

re (leave to elt the choc!)

as this can m

mix dry ingr

edients togeth

combine with roll into balls in oven at 17

it's a cinch ! a new ran ge of handmade leather be lts

er then


and squash on

0° til golden

tray, cook

, approx 10 m


makes heaps!

blanky scarf, flat front short, boss boot, shearling socks, strand belt

cate cami, anarchy jacket, slouch pants, the boss boot

squared dress, shearling socks, the wanderer boot

!! xxx

a mini bucket

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the inside line how a moochi garment is made...


remember we mentioned last time most of moochi garments are made in nz, well this is how it happens... the design team collaborate on a theme and story boards. exploring ideas from popular culture including books, arts, film and more

off to the pressers they go to be ironed, ticketed and sent to our stores. add in all the fabric companies, couriers and printers and that is lots of nz people working on your moochi clothing. we know you are after great value clothing and we believe being nz made is one of the most valuable things we offer you!


fashion festival week!!!

we are super excited to be a part of the nz fashion festival for its second year. last year was just the warm up to this years event, 2011 is going to be so much more! stay tuned on our website, through our emails and facebook to hear what will be happening during the week 21-26 march.

our new refreshing home page, so much goodness on one page

finally we have a new website!

and very soon this will also have an online store, we are just testing it to make sure you will love it!! yay, no matter where you are or how busy you are, you will be able to get hold of your favorite moochi outfit.

facebook is up!!!

good news! we llistened to what you said in our last survey and have our facebook page up and running!! we would love you to become our friend too, so you can keep more up to date than ever with what we, in moochi-land are up to for you!!

we launched our denim just before xmas & have had fantastic feedback on the fits, pop in and try them on!

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denim legs

the fabric is then cut to pattern and your garments are sewn with love by people passionate about quality not quantity!!

delivered every friday from 18 feb. we will deliver one girls collection every week. heather first, followed by maggie and dylan. to secure a style now, please contact your favorite store, see all details on the back cover. numbers per style are more limited than ever as we have added lots more styles!!

skinny legs

then using our in house team and contractors around nz, patterns are made and samples whipped up! it can take many samples to create a great style.

'the sloanes' collection in store!

straight legs

hundreds of individual designs are created and then edited down to a final collection of what you will need for the season ahead.

surprise furry fri


d&m on ha


chay from M.A.C

red 11 models

photo test - ro

e look'

creating 'th

b hart

style me 'heather'

we asked our good friends from our photoshoot for some advice on how to get the look of our gorgeous 'heather' for winter... so we thought we'd share it with you, enjoy recreating her look! aria / co-designer at moochi

we have a new designer on our team!!! her vision for heather was...

heather's look is super soft and pretty! she has a perfect balance of 50’s era prim cuteness and modern elegant glamour. to achieve her look, focus your colour palette around blush pinks, nudes, ivory and shades of pale to inky blues. fluid chiffon dresses create a romantic silhouette and when layered with the beneath suit or neck work slip adds a hint of sexiness. team pieces like the velvet flat front shorts or high tea dress with our softie tailored long line jacket for the ultimate femme-chic look.

styling tips: play around with cute ankle socks worn with your heels. to complete the look; a velvet turban with high volume curls or a wispy top knot works a treat.

chay / artist from M.A.C danny / d&m hair design

1. first, prep your dry hair with a generous spritz of OSiS+ FLATLINER. create curls using a ghd styler, taking one-inch sections of hair at the roots, twisting the ghd at 90 degrees and working it through to the ends.

2. set your curls using OSiS+ SESSION.

when that dries, take a paddle brush and work it through your hair in all directions.

3. shake OSiS+ DUST IT

throughout then shake your head upside down. flip your head back upright and mould it into shape using your fingertips.

4. finish with a generous spray

of OSiS+ SESSION to set the style.

1. use M.A.C face & body foundation

using the #190 foundation brush and blend into the skin. use dainty mineralize blush and pearl cream colour base on the cheeks to give the skin a natural and dewy finish.

2. eyes are enhanced by buffing bare study paint pot

across the entire lid up to the brow bone and blending tetea-tint and embark eyeshadows through the crease of the eye.

3. open the eyes up by lining the inner rim of the eye

with a flesh coloured chromagraphic pencil in NC15/NW25 and applying false lashes mascara liberally to the top and bottom lashes. use #7 lashes to add drama to this natural look.

4. finish the lips with freckletone lipstick

and a touch of clear lipglass over the top.

there are many more styles in the collection, to view them all pop in store or visit our new website 11

enjoy being in


braided maxi, lacy jane






















26 23



01 high tea dress 02 neckwork slip 03 bless dress 04 texas tail dress 05 wing dress 06 wing dress 07 texas tail dress 08 high tea dress 09 anyway dress 10 fabulous dress 11 trench dress 12 neckwork slip 13 honeycomb dress 14 slinky dress 15 honeycomb dress 16 braided dress 17 boyfriend shift 18 panel dress 19 pop up dress 20 squared dress 21 scallop dress 22 bless dress 23 anyway dress 24 panel dress 25 all time maxi 26 braided maxi 27 braided maxi

would you like to receive the next issue of edition? simply sign up on our website or in store 13



team moochi -designer

1. aria - co

2. penny - kell's mum!

3. april


- sales m

4. beck - retail ops manag er


5. ej - pro


the winter collection is complete and we are super excited!!! we thought we'd introduce some of the team from the moochi design pod (moochi hq) and what they will be wearing this winter!!! love us xxx

1. aria co-designer

2. penny kell's mum

3. april sales manager

4. beck retail manager

wears velvet turban, camel float shirt and leather flat front shorts.

wears a scarf is always important to me in winter. this plaited version is something new and i love the mixture of merino and silk.

wears i am sooo in love with the pony club cape in the olive plaid. i will wear it with the leather legs and the boss boots.

wears moochi leather legs, batty dress, patch cardi, strip scarf

fav trend from season so many! super long cardis, slouchy man-style pants, ankle boots, chunky fisherman rib knits, leather everything, blanket textures, capes, high waist shorts, relaxed fit shirts, loafers, turbans, headscarves, camel nail polish.. shopping list for special occasions i’d wear the braided and winter maxi dresses. for everyday cool, the softie jacket, sloanes tee and leather legs. the hoodie cape is pretty rad too! and for cold winter nights i can’t wait to snuggle into the patch cardi. fav shoes are the heff loafers and the boss boot! tip for the season play with proportions... over sized shirts or chunky knit cardis worn with cute little shorts and super high heels is effortlessly cool for winter.

favourite trend from season with the sloanes collection there are three distinct personalities and i am excited to be mixing up the three looks to create my own look. for day i will work the honeycomb dress in burgundy, some of our b & b layers and the wanderer boot. for night it will be all about the milli skirt, a tee and boss boots.

favourite trend from season i am not into trends (except harem pants!) as much as wearing new versions of what suits me. in every moochi collection i love more pieces than i can have! i am loving the long line cardigans in this range, they are always my best buy. shopping list trench cardi, evolve cardi, anyway top in camel with slouch pants in black, bless dress over the denim legs scallop top, hoody cape for weekends.

shopping list every shoe style, i want them all!!! the large bucket bag in black, bless dress in nude with the nude neck work slip underneath, the slinky lace dress to help attract some nice arm candy!! the cosy trench and a pair of the moochi skinny jeans, the fit is amazing.

tip for the season when you find a piece that works really well for you, go back and get it in another colour! you won't regret it. i have introduced so many friends to moochi over the years and they are so surprised how much in the collection works for them, it is an ageless brand.

tip for the season there are so many emotional pieces in this collection, choose the ones that make your heart go flutter. try some new shapes, styles that you wouldn't normally wear could become your new best friend!!!

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favourite trend from season leather anything! subtle prints and neutral colour palettes. shopping list moochi chunky knit cardigan to have for ever, over sized tops for layering up, the moochi leather legs to wear with anything and everything, print dresses to dress up or down and boots, boots, boots!! moochi has so many great leather pieces this season incl bags, boots and shoes. the prints are super wearable and will have longevity in my wardrobe! tip for the season when wearing over sized tops, chunky cardigans etc, ensure to pair back with slim pants for a more flattering silhouette - add some heels for that added length. and if you don't already have one, get yourself a great leather bag to complete any look.

5. ej production manager wears neckwork slip and cuddle cardi the knit reminds me of those old school snowflake and reindeer jumpers! favourite trend from season woolly socks with heels, killer chunky boots, calf length full skirts with tucked in t-shirts and granny cardigans. girly dress ups. shopping list moochi lacy janes and wanderer boot, heavy gauge knitwear pieces and the winter maxi and high tea dresses - i cant stop thinking about them! tip for the season lots of layers make the best winter time outfits - visual stimulation!

we love these tips for winter skin 1. toner – a hydrating spritz

is a must to prevent those dry flaky patches appearing.

2. hydrating booster or serum a key player for winter skin

3. moisturiser protection is the key to healthy happy winter skin. look

for one of the newer high tech products that have an organic silicone base.

weekend goodness whether it's escapes to your fav winter destination, a coffee at your local, or snuggling up with a good book... these pieces will make the moment much sweeter! chain clutch

a new take on our studded clutch

snuggly for a mid winter get away!!!

super soft leather .....mmmmm

always have a lengthy slip to layer hoody cape

anarchy leather jacket

leather pouch pocket

batty dress

leather legs

float shirt the new relaxed fit

easy weekend styling with design edge weekend essentials to take you from the cafe to dinner boss boot

runway short

team with slim pins for a winter look

there are many more styles in the collection, to view them all pop in store or visit our new website 15

the everyday flat boot to wear with everything everywhere

the daily boot

moochi stores moochi corner cnr high st / vulcan lane auckland city 09 373 9823

moochi refinery cnr teed / osborne st newmarket 09 523 4640

moochi undercover the milford centre north shore 09 486 1060

moochi ward 25 ward street hamilton 07 838 0103

moochi light capsule 21 devonport road tauranga 07 571 1300

moochi lane 111 customhouse quay wellington 04 499 3789

moochi inn 152 high street christchurch 03 943 3007

moochi design pod 15 hargreaves street ponsonby 09 358 2138

moochi pr hannah souter 09 358 2138

visit our new website and tell us what you think on facebook

a special thanks to our good friends at


photography rob hart model kat, rachel & chloe red eleven makeup chay MAC hair shannon d&m and schwarzkopf

edition autumn 2011  

moochi edition autumn 2011