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ISSUE #1 2019-2020

More than a Festival 1. The Festival 2. A music & art legacy

THE UNIVERSE

OF A BRAND

3. A media content & experience company 4. A foundation for young talent & music outreach 5. An international brand development company 6. A year-round experience


1. The Festival

Montreux Jazz Festival Premium live music event Where hospitality ryhmes with authenticity and excellence

WHERE LEGENDS ARE BORN T

Where heritage meets innovation

he Montreux Jazz Festival takes place for two weeks every summer in Switzerland, on the shores of Lake Geneva.

Created in 1967 by Claude Nobs, the Montreux Jazz Festival has become over the years an essential event, generating fantastic stories and legendary performances.

A DREAM SETTING

With its ambitious programming choices, its intimate ambiance, and the quality of its hospitality, the Montreux Jazz Festival offers a unique experience for artists and public alike.

Nestled between the Alps and Lake Geneva, minutes from the terraced vineyards of Lavaux, the Festival’s setting is truly exceptional. Many artists choose to extend their stay in Montreux to enjoy the region. David Bowie and Freddie Mercury even lived and recoreded multiple albums right here in Montreux.

MUSIC LIKE NOWHERE ELSE In Montreux, the artists are up close and personal with their fans, which encourages unique, and even legendary, moments. Here, music is experienced in a truly unique fashion, further enhanced by exceptional comfort and acoustics. The Montreux Jazz Festival, a platform for creative freedom and encounters, is a one-of-a-kind playground for the artists. Some of them completely re-think their concerts just for Montreux, while others shine at the Festival’s legendary jam sessions and offer fascinating workshops.

Janelle Monaé joining the jam sessions in 2019

Showcasing the music of tomorrow Across the years, the Festival has repeatedly welcomed artists before their rise to fame.

Adele

2008: Plays MJF 2011: “Rolling in the Deep” is her first number-one song in the US

Ed Sheeran

2012: Plays MJF 2016: Wins first Grammy Award

Key Numbers Montreux Jazz is for people who really love music. It starts with that, everything else is secondary. Which is rare nowadays. Jack White

380

CONCERTS

EVERY YEAR

VISTORS

OF WHICH

ARE FREE

2016: Plays MJF 2017: Wins British Breakthrough Act at Brit Awards

The free side of the Festival

Dua Lipa

An amazing programme of outdoor & indoor concerts, pool parties, silent discos, lake stage, and all-night electro events: For two weeks, Montreux is the place to be!

2017: Plays MJF 2019: Plays at the Grammy Awards and wins Best New Artist

Jorja Smith

2018: Plays MJF 2019: Wins the British Female Solo Artist Award

100’000 TICKETS SOLD

11 250

PER YEAR

1967

250K

2013: Plays MJF 2015: Wins first of 15 Grammy Awards

Rag’n’bone Man

DAYS

SINCE

Kendrick Lamar

Lewis Capaldi

2019: Plays MJF 2019: First number-one single in the US, three months after his MJF show

MUSIC

VENUES

6 FREE 5 PAYING VENUES

AUDITORIUM STRAVINSKI, MONTREUX JAZZ LAB, MONTREUX JAZZ CLUB, BOATS, TRAINS

Lizzo

Pool party

2019: Plays MJF 2019: Number-one single two months after her MJF show

Silent disco

Key Dates 1967

1968

1969

1971

1976

1980

Claude Nobs organizes the first edition of the Festival over three days with a budget of 10,000 francs. Headline acts include Charles Lloyd and Keith Jarrett.

The Bill Evans concert is immortalized on an album and earns a Grammy Award.

Ella Fitzgerald performs; Les McCann & Eddie Harris record the live album Swiss Movement, first jazz record to sell over a million copies.

The fire at the Montreux Casino during a Frank Zappa concert inspires Deep Purple to write the hit “Smoke on the Water”. That same year, Claude Nobs convinces Aretha Franklin to perform at the Festival... by offering her a box of chocolates!

The incredibly intense Nina Simone concert becomes one of the most legendary performances of her career.

Marvin Gaye gives his only performance at Montreux. After watching concert recordings at Claude Nobs’ home, he agrees to be filmed on stage.


They all came to Montreux

HALL OF FAME

Christian Scott, 2019

The Legends

David Bowie, 2002

Aretha Franklin, Nina Simone, Ella Fitzgerald, Marvin Gaye, Miles Davis, Quincy Jones, Prince, David Bowie, Carlos Santana, Ray Charles, Deep Purple, James Brown, Elton John, R.E.M., Phil Collins, Keith Jarrett, B.B. King, Van Morrisson, Stevie Wonder, Leonard Cohen, Sting, Bob Dylan, Neil Young...

I feel so prestigious playing on the same stage as Nina Simone, Aretha, Prince... My heroes!

Jazz Scene Al Jarreau, Gregory Porter, George Benson, Al di Meola, John McLaughlin, Michel Petrucciani, Oscar Peterson, Herbie Hancock, Chick Corea, Bobby McFerrin, Jamie Cullum, Bill Evans, Monty Alexander, Marcus Miller, Chilly Gonzales, Charles Lloyd, Etta James, Chaka Khan, David Sanborn, Pat Metheny, Christian Scott...

Lizzo

Dua Lipa, 2017

New Generation Radiohead, Portishead, Muse, Lauryn Hill, The Roots, Janelle Monae, Jorja Smith, Dua Lipa, Tyler, The Creator, Jamiroquai, Ed Sheeran, Kendrick Lamar, Rag’n’Bone Man, Sam Smith, Adele, Alicia Keys, Green Day, Woodkid, Jack White, Lady Gaga, Queens of the Stone Age, Pharrell Williams, Lana Del Rey, Rita Ora, Lizzo...

Prince, 2013

Lizzo, 2019

1991

2002

2007

2013

2016

2018

2019

Quincy Jones co-produces the Festival from 1991 to 1993. Miles Davis performs for the 10th and final time in Montreux, alongside Quincy Jones. First concerts recorded in HD.

David Bowie gives one of the Festival’s most emblematic concerts. For a curtain call, he plays his Berlin album Low in its entirety!

Prince serves up a surprise jam session after his first concert in Montreux. He will return in 2009, then for three nights in 2013.

Claude Nobs passes away in January. The Festival’s audiovisual archives are listed in UNESCO’s Memory of the World Register under the name “The Claude Nobs Legacy”.

The Festival celebrates its fiftieth edition with numerous special projects and nods to its history. Deep Purple plays “Smoke of the Water” with Frank Zappa’s son.

The Festival inaugurates the House of Jazz, a new space dedicated to jazz, soul, and blues. It hosts a frenetic stream of concerts, workshops, and jam sessions.

Elton John offers a historic show at Saussaz Stadium before 15,000 people. This is the Festival’s first-ever stadium concert.


2. A music & art legacy

The largest audiovisual archives protected by UNESCO 54 years of posters designed by key artists

The Festival archives

One of the biggest collections of music photography

A UNIQUE CULTURAL HERITAGE F

rom the very beginning, the Festival’s vision included painstakingly recording every single concert. This unique audiovisual collection is now inscribed in UNESCO’s Memory of the World Register. Since 2016, the archives have been entirely preserved and digitalized through a partnership with EPFL and the Claude Nobs Foundation.

Heritage & Innovation 60s TV Broadcast by RTS

70s BW -> Colour

80s Stereo -> Multitrack

90s SD -> HD

2010 2K 3D

2012 4K 3D

2013 Montreux Jazz catalogue listed with UNESCO’s Memory of the World Register

2016 3D Audio & VR

2017 DNA Storage

Aretha Franklin with Festival founder Claude Nobs, 1971

Key Numbers It is the most important testimonial to the history of music, covering jazz, blues and rock. Quincy Jones, Montreux Jazz Festival ambassador

5'000

Quincy Jones in the backstage of the Festival, 2013

180’000 PHOTOS DIGITALIZED

CONCERTS RECORDED BOTH IN AUDIO AND VIDEO

17K HOURS OF AUDIO AND VIDEO IN TOTAL

400M VIEWS

Marvin Gaye approving the recording of his concert, 1980

ON YOUTUBE

Ella Fitzgerald's first concert in Montreux, 1969

11K HOURS OF  VIDEO RECORDINGS 6K HOURS OF  AUDIO RECORDINGS (INCL. MULTITRACK)

The Festival Posters

MUSIC & VISUAL ARTS Since 1967, the Festival has given Swiss and international artists carte blanche to create its official poster. In 1982, Jean Tinguely left his indelible impression, which became the highly recognizable logo. Keith Haring created a triptych of posters for the Festival in 1983, then created another with Andy Warhol in 1986. Niki De Saint Phalle, David Bowie, Max Bill, and Yoann Lemoine (Woodkid) have each contributed to the Festival’s visual panoply.

Keith Haring, 1983

Jean Tinguely, 1982

Niki de Saint Phalle, 1984

Shigeo Fukuda, 1985

K. Haring & A. Warhol, 1986

Max Bill, 1991

David Bowie, 1995

Julian Opie, 2006

Woodkid, 2014

Giovanni Riva, 2016

Malika Favre, 2017


3. A media content & experience company

CREATING NEW & EXCITING MUSIC CONTENT

Montreux Media Ventures Content creation and production Content distribution strategy 360° music experiences year-round

M

ontreux Media Ventures’ mission is to diversify and perpetuate the Festival’s exposure and revenues by producing high quality content year-round.

Montreux Jazz Swipe Co-branded digital experience In partnership with Audemars Piguet, Montreux Media Ventures created “Montreux Jazz Swipe”, which generates a personalized program based on the listener’s musical tastes.

Montreux Media Ventures not only expands Montreux Jazz Festival content to international audiences but also develops tailor-made music experiences and co-branded content projects for clients and Festival partners.

Montreux Jazz Swipe won four prizes on the international platform Awwwards.com

CAPTURE THE STORIES, THE FUN, THE EMOTIONS

Montreux Jazz Insider The app for music fans The Festival rallies its community of passionate music-lovers and offers them exclusive advantages yearround with this paying mobile app.

1500 Festival fans have subscribed to Montreux Jazz Insider

Montreux Jazz Moments at Fairmont The world tour web series

Montreux Media Ventures produces the web series covering the Fairmont World Tour, which showcases talented young Festival artists.

Phoenix singer Thomas Mars, 2017

13 hotels on 4 continents will host the Fairmont World Tour in 2020

Bringing the Festival to life year-round The story behind the music An artist-centered video series

Business opportunities

CONTENT CREATION & DISTRIBUTION MMV produces video (live sessions, interviews, lifestyle, etc.), documentaries, podcasts and vinyl records among others.

360° MUSIC EXPERIENCES MMV develops music events tailor-made for its clients, drawing on the expertise and networks of the Festival.

Bring music to your brand! Music is the most universal and powerful language. Montreux Media Ventures creates tailor-made content and experiences for brands and partners who wish to build strong storytelling around music. info@montreuxmediaventures.com

Recorded during the 2019 Montreux Jazz Festival, this series explores the creative process of artists and gives a behind-the-scenes look at their life on tour.

8 episodes, including Ibeyi, Yann Tiersen, and Rag’n’Bone Man


4. A foundation for young talent & music outreach

Montreux Jazz Artists Foundation An authentic and innovative talent scouting strategy

FOSTERING NEW TALENT & MUSICAL EXCHANGES T

A music academy for young musicians from all around the world A wish to raise the audience awareness and build bridges between generations and cultures

he Montreux Jazz Artists Foundation is a recognized non-profit that supports the next generation of artists and encourages exchanges through the universal language of music.

Founded in 2008, the Montreux Jazz Artists Foundation pursues two core objectives: discovering and fostering talented young musicians in the early stages of their careers, and making music accessible to one and all. Year-round, the MJAF generates powerful discoveries and encounters through its artistic residencies, its cultural mediation activities, and its talent-development programs.

1. MISSIONS FOR THE ARTISTS

2. MISSIONS FOR THE AUDIENCE

DISCOVER

SHARE

SCOUTING NEW TALENT THROUGH :

MUSIC WITH EVERYONE AND INTRODUCE UP-AND-COMING ARTISTS

MJF booking expertise

Free stages

Music business network

Workshops Jam sessions

SUPPORT

Exhibitions

FOSTER YOUNG TALENT DEVELOPMENT THROUGH : The Montreux Jazz Academy The Montreux Jazz Talent Awards

PROMOTE

BOOKING OPPORTUNITIES FOR ARTISTS THROUGH : MJF international events Cultural initiatives

Jam session with Matthieu Chedid and Ibrahim Maalouf

Partners initiatives

TALENT ROSTER

Montreux Jazz Academy mentor Charles Lloyd with young pianist Lorenz Kellhuber

Workshop by Jacob Collier

Fundraising: Support Young Talent The foundation is wholly financed through public support and private sponsorship. By becoming a patron of the arts, you contribute to revealing new artistic talents while enjoying a tax deduction. donation@mjaf.ch The Festival's CEO Mathieu Jaton with Rag'n'Bone Man

Montreux Jazz Talent Award winner Jalen N'Gonda at the Fairmont European Tour


5. An international brand development company

Montreux Jazz International Café, restaurant & bar franchises MJF International Festivals and pop-up event licences

INTERNATIONAL DEVELOPMENT

Retail and licenced products

Montreux Jazz Café Passion for Music & Food The Montreux Jazz Café was born of Claude Nobs’ passion for music and fine dining. The Festival founder, trained as a chef, designed the Café as a welcoming space where cuisine and music could come together in a way never seen before. When cooking for his artist friends, Claude Nobs always added one secret ingredient: the most iconic concerts from the Festival were screened in the dining room. Accompanied by the finest melodies, food never tasted so good. Conceived as the ambassies of the Festival, the Montreux Jazz Café perpetuate Claude’s secret recipe around the world, featuring exclusive access to the Festival’s audiovisual archives, protected by UNESCO.

Montreux Jazz Café

Festivals around the world For over fifty years, the Montreux Jazz Festival has been bringing its unique know-how and ambiance to different cities in the world. São Paulo, Detroit, Atlanta, Singapore, Monaco, Tokyo, and now Rio de Janeiro have all hosted one or more editions of the Montreux Jazz Festival. Festival licenses are a growing trend, and many more cities will soon witness the birth of their own Montreux Jazz Festival.

Claude Nobs cooking for his friend David Bowie

MJF Japan poster 2019

Rio MJF poster 2019

Key Dates Music puts Montreux on the world map: Bill Evans wins a Grammy Award for his record recorded at the Montreux Jazz Festival, and the fire at the Montreux Casino inspires the planetary hit from Deep Purple, “Smoke on the Water”.

The Montreux Jazz Festival is exported to the United States through a partnership with the city of Detroit for the Montreux Detroit Jazz Festival.

The Montreux Jazz Festival takes place in Tokyo, a collaboration still active today.

The Montreux Jazz Festival is exported to Monaco.

Opening MJC Sydney

1967-1971

1980

1998

2001

2010

1978

1986

2000

2008

First international partnership with the São Paulo Festival. A love story between Montreux and Brazil is born: the Festival will go on to host over 200 concerts by Brazilian artists.

Atlanta hosts a special edition of the Montreux Jazz Festival. This partnership will continue until 2001.

“Montreux Jazz Festival on Tour” hits the road for concerts in 20 towns in the US.

The first permanent Montreux Jazz Café opens at the Geneva airport.

2011

Opening MJC London

Opening MJC Montreux MJC Abu Dhabi

The Festival is exported to Rio, occupying several prominent sites in the city and once again underscoring the historic relationship maintained between Montreux and Brazilian music.

Opening MJC EHL Lausanne MJC Zurich

2012

2014

2019

2021

Opening MJC Zurich

2013

2016

Opening MJC Paris

Opening MJC EPFL Lausanne MJC Singapore

2020

Opening MJC Moscow

Cafés & Festivals around the world SWITZERLAND FESTIVAL MONTREUX 54TH EDITION 3-18.07.20 MJC GENEVA AIRPORT 3 UNITS

RUSSIA MJC MOSCOW AIRPORT DOMODODEVO OPENING 2020

Develop your own...

MJC LAUSANNE EPFL 1 UNIT MJC MONTREUX 1 UNIT MJC LAUSANNE EHL OPENING 2021

JAPAN

MJC ZURICH AIRPORT OPENING 2021

FESTIVAL TOKYO 4TH EDITION 2020

EMIRATES BRAZIL FESTIVAL RIO 2ND EDITION 28-31.05.2020

MJC ABU DHABI AIRPORT 1 UNIT

Montreux Jazz Café Based on a franchise system, the Montreux Jazz Café concept is open to anyone passionate about music and fine dining who wishes to take part in an exceptional project. Montreux Jazz Festival Based on a license system, Montreux Jazz Festival brings its unique legacy, know-how and ambiance to different cities in the world. info@montreuxjazzinternational.com


6. A year-round experience

MULTIPLE AREAS OF EXPERTISE MONTREUX MEDIA VENTURES

MONTREUX JAZZ FESTIVAL

A MEDIA CONTENT AND E  XPERIENCE COMPANY

A PREMIUM LIVE MUSIC EVENT SINCE 1967

Content production & distribution

Privileged relationships with artists & labels

Editorial & publishing

Talent booking

Branded content creation

Strong international partnerships Hospitality expertise

FURTHERING A UNIQUE LEGACY

Event production, logistics & infrastructure

Experiential music events Digital innovation & technological expertise

One of the most important live music brands The largest UNESCO-protected audiovisual archive A unique collection of art posters and music photography

MONTREUX JAZZ ARTISTS FOUNDATION

MONTREUX JAZZ INTERNATIONAL

A FOUNDATION FOR YOUNG TALENT & MUSIC OUTREACH

INTERNATIONAL BRAND DEVELOPMENT COMPANY

New talent scouting

Café, restaurant & bar franchises

Support & promotion of young talent

MJF International Festivals & pop-up event licences

Concerts, workshops & exhibitions development

Retail and licenced products

Academical & institutional network

54TH MONTREUX JAZZ FESTIVAL | JULY 3-18, 2020

Business opportunities Montreux Jazz Café franchises

“Words don’t do it justice. You just have to come and experience it.” Quincy Jones

Based on a franchise system, the Montreux Jazz Café concept is open to anyone passionate about music and fine dining.

Montreux Jazz Festival licenses Based on a license system, Montreux Jazz Festival brings its unique legacy, know-how and ambiance to different cities in the world. info@montreuxjazzinternational.com

Brand content & experiences Montreux Media Ventures creates tailor-made content and experiences for brands and partners who wish to build a strong storytelling around music. info@montreuxmediaventures.com

Fundraising Support young talent The foundation is wholly financed through public support and private sponsorship. By becoming a patron of the arts, you contribute to revealing new artistic talents while enjoying a tax deduction. donation@mjaf.ch

WWW.MONTREUXJAZZFESTIVAL.COM Published by Fondation du Festival de Jazz de Montreux, Switzerland, 2019 All photos © Fondation du Festival de Jazz de Montreux © P4 J.-P. Leloir, G. Braunschweig, F. Jaquenod

Profile for Montreux Jazz Festival

MONTREUX JAZZ FESTIVAL – THE UNIVERSE OF A BRAND  

WHERE LEGENDS ARE BORN | The Montreux Jazz Festival takes place for two weeks every summer in Switzerland, on the shores of Lake Geneva....

MONTREUX JAZZ FESTIVAL – THE UNIVERSE OF A BRAND  

WHERE LEGENDS ARE BORN | The Montreux Jazz Festival takes place for two weeks every summer in Switzerland, on the shores of Lake Geneva....

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