ISSUE #1 2020
More than a Festival 1. The Festival 2. A legacy of music & art
OF A BRAND
3. A media content & experience company 4. A foundation for emerging talent & music outreach 5. An international brand development company 6. A year-round experience
1. The Festival
Montreux Jazz Festival Premium live music event Where hospitality means authenticity and excellence
WHERE LEGENDS ARE BORN T
Where heritage meets innovation
he Montreux Jazz Festival takes place for two weeks every summer in Switzerland, on the shores of Lake Geneva.
Created in 1967 by Claude Nobs, over the years the Montreux Jazz Festival has become a landmark event, generating fantastic stories and legendary performances.
A DREAM SETTING
With its ambitious programming choices, its intimate ambiance, and the quality of its hospitality, the Montreux Jazz Festival offers a unique experience for artists and public alike.
Nestled between the Alps and Lake Geneva, minutes from the terraced vineyards of Lavaux, the Festival’s setting is truly exceptional. Many artists choose to extend their stay in Montreux to enjoy the region. David Bowie and Freddie Mercury even lived and recorded multiple albums right here in Montreux.
MUSIC LIKE NOWHERE ELSE In Montreux, the artists are up close and personal with their fans, which encourages deeply memorable, and even legendary, moments. Here, music is experienced in a truly unique fashion, further enhanced by exceptional comfort and acoustics. The Montreux Jazz Festival, a platform for creative freedom and encounters, is a one-of-a-kind playground for the artists. Some of them completely re-think their concerts just for Montreux, while others shine at the Festival’s legendary jam sessions and offer fascinating workshops.
Janelle Monáe joining the jam sessions in 2019
Showcasing the music of tomorrow Across the years, the Festival has repeatedly welcomed artists before their rise to fame.
2008: Plays MJF 2011: “Rolling in the Deep” is her first number-one song in the US
2012: Plays MJF 2016: Wins first Grammy Award
Key Numbers Montreux Jazz Festival is for people who really love music. It starts with that, everything else is secondary. Which is rare nowadays. Jack White
2016: Plays MJF 2017: Wins British Breakthrough Act at Brit Awards
The free side of the Festival An amazing programme of free outdoor and indoor concerts, pool parties, silent discos, shows on the lake stage, and all-night electro events: For two weeks, Montreux is the place to be !
2017: Plays MJF 2019: Plays at the Grammy Awards and wins Best New Artist
2018: Plays MJF 2019: Wins the British Female Solo Artist Award
100,000 TICKETS SOLD
2013: Plays MJF 2015: Wins first of 15 Grammy Awards
2019: Plays MJF 2019: First number-one single in the US, three months after his MJF show
6 FREE VENUES 5 PAYING VENUES AUDITORIUM STRAVINSKI, MONTREUX JAZZ LAB, MONTREUX JAZZ CLUB, BOATS, TRAINS
2019: Plays MJF 2019: Number-one single two months after her MJF show
Key Dates 1967
Claude Nobs organizes the first edition of the Festival over three days with a budget of 10,000 francs. Headline acts include Charles Lloyd and Keith Jarrett.
The Bill Evans concert is immortalized on an album with the Chillon Castle on its cover, and earns a Grammy Award.
Ella Fitzgerald performs; Les McCann & Eddie Harris record the live album Swiss Movement, the first jazz record to sell over a million copies.
The fire at the Montreux Casino during a Frank Zappa concert inspires Deep Purple to write the hit “Smoke on the Water”. That same year, Claude Nobs convinces Aretha Franklin to perform at the Festival... by offering her a box of chocolates!
The incredibly intense Nina Simone concert becomes one of the most legendary performances of her career.
Marvin Gaye gives his only performance at Montreux. After watching concert recordings at Claude Nobs’ home, he agrees to be filmed on stage.
They all came to Montreux
HALL OF FAME
Christian Scott aTunde Adjuah, 2019
David Bowie, 2002
Aretha Franklin, Nina Simone, Ella Fitzgerald, Marvin Gaye, Miles Davis, Quincy Jones, Prince, David Bowie, Carlos Santana, Ray Charles, Deep Purple, James Brown, Elton John, R.E.M., Phil Collins, Keith Jarrett, B.B. King, Van Morrisson, Stevie Wonder, Leonard Cohen, Sting, Bob Dylan, Neil Young...
I feel so prestigious playing on the same stage as Nina Simone, Aretha, Prince... My heroes!
Jazz Scene Al Jarreau, Gregory Porter, George Benson, Al di Meola, John McLaughlin, Michel Petrucciani, Oscar Peterson, Herbie Hancock, Chick Corea, Bobby McFerrin, Jamie Cullum, Bill Evans, Monty Alexander, Marcus Miller, Chilly Gonzales, Charles Lloyd, Etta James, David Sanborn, Pat Metheny, Christian Scott...
Dua Lipa, 2017
New Generation Radiohead, Portishead, Muse, Lauryn Hill, The Roots, Janelle Monáe, Jorja Smith, Dua Lipa, Tyler, The Creator, Jamiroquai, Ed Sheeran, Kendrick Lamar, Rag’n’Bone Man, Sam Smith, Adele, Alicia Keys, Green Day, Woodkid, Jack White, Lady Gaga, Queens of the Stone Age, Pharrell Williams, Lana Del Rey, Rita Ora, Lizzo...
Quincy Jones co-produces the Festival from 1991 to 1993. Miles Davis performs for the 10th and final time in Montreux, alongside Quincy Jones. First concerts recorded in HD.
David Bowie gives one of the Festival’s most emblematic concerts. For a curtain call, he plays his Berlin album Low in its entirety.
Prince serves up a surprise jam session after his first concert in Montreux. He will return in 2009, then for three nights in 2013.
Claude Nobs passes away in January. The Festival’s audiovisual archives are listed in UNESCO’s Memory of the World Register under the name “The Claude Nobs Legacy”.
The Festival celebrates its fiftieth edition with numerous special projects and nods to its history. Deep Purple plays “Smoke of the Water” with Frank Zappa’s son.
The Festival inaugurates the House of Jazz, a new space dedicated to jazz, soul, and blues. It hosts a frenetic stream of concerts, workshops, and jam sessions.
Elton John offers a historic show at Saussaz Stadium before 15,000 people. This is the Festival’s first-ever stadium concert.
2. A legacy of music & art
The largest audiovisual archives protected by UNESCO 54 years of posters designed by major artists One of the largest collections of music photography
A UNIQUE CULTURAL HERITAGE F
rom the very beginning, the Festival’s vision included painstakingly recording every single concert. Under the guidance of the Claude Nobs Foundation, this unique audiovisual collection is now inscribed in UNESCO’s Memory of the World Register. Through a partnership with EPFL, the archives have been entirely preserved and digitalized since 2017.
Heritage & Innovation 60s TV Broadcast by RTS
80s Stereo -> Multitrack
2010 2K 3D
2013 Montreux Jazz catalogue listed in UNESCO’s Memory of the World Register
70s BW -> Colour
90s SD -> HD
2012 4K 3D
2016 3D Audio & VR
Aretha Franklin with Festival founder Claude Nobs, 1971
Key Numbers It is the most important testimonial to the history of music, covering jazz, blues and rock. Quincy Jones, Montreux Jazz Festival ambassador
Quincy Jones backstage at the Festival, 2013
180,000 PHOTOS DIGITALIZED
CONCERTS RECORDED BOTH IN AUDIO AND VIDEO
17K HOURS OF AUDIO AND VIDEO IN TOTAL
Marvin Gaye approving the recording of his concert, 1980
Ella Fitzgerald's first concert in Montreux, 1969
11K HOURS OF VIDEO RECORDINGS 6K HOURS OF AUDIO RECORDINGS (INCL. MULTITRACK)
The Festival Posters
MUSIC & VISUAL ARTS Since 1967, the Festival has given Swiss and international artists carte blanche to create its official poster. In 1982, Jean Tinguely left his indelible impression, which became the highly recognizable logo. Keith Haring created a triptych of posters for the Festival in 1983, then created another with Andy Warhol in 1986. Niki De Saint Phalle, David Bowie, Max Bill, and Yoann Lemoine (Woodkid) have each contributed to the Festival’s visual panoply.
Jean Tinguely, 1982
Keith Haring, 1983
Niki de Saint Phalle, 1984
Shigeo Fukuda, 1985
K. Haring & A. Warhol, 1986
Max Bill, 1991
David Bowie, 1995
Giovanni Riva, 2016
Malika Favre, 2017
3. A media content & experience company
Montreux Media Ventures Content creation and production
CREATING NEW & EXCITING MUSIC CONTENT
Content distribution strategy 360° music experiences year-round
ontreux Media Ventures’ mission is to diversify and perpetuate the Festival’s exposure and revenues by producing high quality content year-round.
Montreux Jazz Swipe Co-branded digital experience In partnership with Audemars Piguet, Montreux Media Ventures created “Montreux Jazz Swipe”, which generates a personalized program based on the listener’s musical tastes.
Montreux Media Ventures not only brings Montreux Jazz Festival content to international audiences but also develops tailor-made music experiences and co-branded content projects for clients and Festival partners.
Montreux Jazz Swipe won four prizes on the international platform Awwwards.com
CAPTURE THE STORIES, THE FUN, THE EMOTIONS
Montreux Jazz Insider The app for music fans The Festival rallies its community of passionate music-lovers and offers them exclusive advantages year-round with this subscription-based app.
1500 Festival fans have subscribed to Montreux Jazz Insider
Montreux Jazz Moments at Fairmont The world tour web series
Montreux Media Ventures produces the web series covering the Fairmont World Tour, which showcases talented young Festival artists.
Phoenix singer Thomas Mars, 2017
13 hotels on 4 continents will host the Fairmont World Tour in 2020
Bringing the Festival to life year-round The story behind the music An artist-centered video series
CONTENT CREATION & DISTRIBUTION MMV produces video (live sessions, interviews, lifestyle, etc.), documentaries, podcasts and vinyl records among others.
360° MUSIC EXPERIENCES MMV develops music events tailor-made for its clients, drawing on the expertise and networks of the Festival.
Bring music to your brand! Music is the most universal and powerful language. Montreux Media Ventures creates tailor-made content and experiences for brands and partners who wish to build strong storytelling around music. email@example.com
Recorded during the 2019 Montreux Jazz Festival, this series explores the artists’ creative processes and gives a behind-the-scenes look at their lives on tour.
8 episodes, including Ibeyi, Yann Tiersen, and Rag’n’Bone Man
4. A foundation for emerging talent & music outreach
Montreux Jazz Artists Foundation An authentic and innovative talent scouting strategy
SUPPORTING NEW TALENT & MUSICAL EXCHANGES T
A music academy for promising musicians from all around the world An introduction to emerging artists and musical culture
he Montreux Jazz Artists Foundation (MJAF) is a recognized non-profit that supports the next generation of artists and encourages exchanges through the universal language of music.
Founded in 2007, the Montreux Jazz Artists Foundation pursues two core objectives: discovering and nurturing talented musicians in the early stages of their careers, and making music accessible to one and all. Year-round, the MJAF generates powerful discoveries and encounters through its artistic residencies, its cultural activities, and its talent-development programs.
Music with everyone through free concerts and musical activities
CONCERTS JAM SESSIONS WORKSHOPS EXHIBITIONS
Scouting new talent through booking expertise and music business network
Nurturing talent creativity and career development
Booking opportunities for artists through international events with our partners and network
MONTREUX JAZZ TALENT AWARDS MONTREUX JAZZ ACADEMY
Jam session with Matthieu Chedid and Ibrahim Maalouf Montreux Jazz Academy mentor Charles Lloyd with pianist Lorenz Kellhuber
Workshop by Jacob Collier
Fundraising Support Emerging Talent The foundation is wholly financed through public support and private sponsorship. By becoming a patron of the arts, you contribute to revealing new artists while benefiting from tax deduction. firstname.lastname@example.org Festival CEO Mathieu Jaton with Rag'n'Bone Man
Montreux Jazz Talent Award winner Jalen N'Gonda on the Fairmont European Tour
5. An international brand development company
Montreux Jazz International Café, restaurant & bar franchises MJF International Festivals and pop-up event licences
Retail and licenced products
Montreux Jazz Café : Passion for Music & Food The Montreux Jazz Café was born of Claude Nobs’ passion for music and fine dining. The Festival founder, trained as a chef, designed the Café as a welcoming space where cuisine and music could come together in a way never seen before. When cooking for his artist friends, Claude Nobs always added one secret ingredient: the most iconic concerts from the Festival were screened in the dining room. Accompanied by the finest melodies, food never tasted so good. Conceived as the embassies of the Festival, the Montreux Jazz Café perpetuate Claude’s secret recipe around the world, featuring exclusive access to the Festival’s audiovisual archives, protected by UNESCO.
Montreux Jazz Café
Festivals around the world For over fifty years, the Montreux Jazz Festival has been bringing its unique know-how and ambiance to different cities around the world. São Paulo, Detroit, Atlanta, Singapore, Monaco, Tokyo, and now Rio de Janeiro have all hosted one or more editions of the Montreux Jazz Festival. Festival licenses are a growing trend, and many more cities will soon witness the birth of their own Montreux Jazz Festival.
MJF Japan 2019
Rio MJF 2019
Key Dates Music puts Montreux on the world map: Bill Evans wins a Grammy Award for his album recorded at the Montreux Jazz Festival, and the fire at the Montreux Casino inspires the planetary hit from Deep Purple, “Smoke on the Water”.
The Montreux Jazz Festival is exported to the United States through a partnership with the city of Detroit for the Montreux Detroit Jazz Festival.
The Montreux Jazz Festival takes place in Tokyo, a collaboration still active today.
The Montreux Jazz Festival is exported to Monaco.
Opening MJC Sydney
First international partnership with the São Paulo Festival. A love story between Montreux and Brazil is born: the Festival will go on to host over 200 concerts by Brazilian artists.
Atlanta hosts a special edition of the Montreux Jazz Festival. This partnership will continue until 2001.
“Montreux Jazz Festival on Tour” hits the road for concerts in 20 towns in the US.
The first permanent Montreux Jazz Café opens at the Geneva airport.
Opening MJC London
Opening MJC Montreux MJC Abu Dhabi
The Festival is exported to Rio, occupying several prominent sites in the city and once again underscoring the historic relationship maintained between Montreux and Brazilian music.
Opening MJC EHL Lausanne MJC Zurich
Opening MJC Zurich
Opening MJC Paris
Opening MJC EPFL Lausanne MJC Singapore
Opening MJC Moscow
Cafés & Festivals around the world Develop your own...
SWITZERLAND FESTIVAL MONTREUX 54TH EDITION 3-18.07.20 MJC GENEVA AIRPORT 3 UNITS MJC LAUSANNE EPFL 1 UNIT MJC MONTREUX 1 UNIT MJC LAUSANNE EHL OPENING 2021 MJC ZURICH AIRPORT OPENING 2021
BRAZIL FESTIVAL RIO 2ND EDITION 28-31.05.2020
RUSSIA MJC MOSCOW AIRPORT DOMODEDOVO OPENING 2020
JAPAN FESTIVAL TOKYO 4TH EDITION 2020
EMIRATES MJC ABU DHABI AIRPORT 1 UNIT
Montreux Jazz Café Based on a franchise system, the Montreux Jazz Café concept is open to anyone passionate about music and fine dining who wishes to take part in an exceptional project. Montreux Jazz Festival Based on a license system, Montreux Jazz Festival brings its unique legacy, know-how and ambiance to different cities around the world. email@example.com
6. A year-round experience
MULTIPLE AREAS OF EXPERTISE MONTREUX MEDIA VENTURES
MONTREUX JAZZ FESTIVAL
A MEDIA CONTENT AND E XPERIENCE COMPANY
A PREMIUM LIVE MUSIC EVENT SINCE 1967
Content production & distribution
Privileged relationships with artists & labels
Editorial & publishing
Branded content creation
Strong international partnerships Hospitality expertise
FURTHERING A UNIQUE LEGACY
Event production, logistics & infrastructure
Experiential music events Digital innovation & technological expertise
One of the most important live music brands The largest UNESCO-protected audiovisual archive A unique collection of art posters and music photography
MONTREUX JAZZ ARTISTS FOUNDATION
MONTREUX JAZZ INTERNATIONAL
A NON-PROFIT FOUNDATION FOR EMERGING TALENT & MUSIC OUTREACH
INTERNATIONAL BRAND DEVELOPMENT COMPANY
New talent scouting and promotion
Café, restaurant & bar franchises
Nurturing talent creativity and career development
International Festivals & pop-up event licences
Creating performance opportunities through our network
Retail and licenced products
Concerts, workshops & exhibitions development
54TH MONTREUX JAZZ FESTIVAL | 3-18 JULY 2020
Business opportunities Montreux Jazz Café franchises
“Words don’t do it justice. You just have to come and experience it.” Quincy Jones
Based on a franchise system, the Montreux Jazz Café concept is open to anyone passionate about music and fine dining.
Montreux Jazz Festival licenses Based on a license system, Montreux Jazz Festival brings its unique legacy, know-how and ambiance to different cities in the world. firstname.lastname@example.org
Brand content & experiences Montreux Media Ventures creates tailor-made content and experiences for brands and partners who wish to build strong storytelling around music. email@example.com
Fundraising Support emerging talent The Montreux Jazz Artists Foundation is wholly financed through public support and private sponsorship. By becoming a patron of the arts, you contribute to revealing new artists while benefiting from tax deduction. firstname.lastname@example.org
WWW.MONTREUXJAZZFESTIVAL.COM Published by Fondation du Festival de Jazz de Montreux, Switzerland, 2020 All photos © Fondation du Festival de Jazz de Montreux © P4 J.-P. Leloir, G. Braunschweig, F. Jaquenod