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Montgomery County

News Magazine The Official News Magazine of the Montgomery County Chamber of Commerce

COVER Mercy Suburban hospital Quality Healthcare Growing to serve... - Pg 16

INSIDE: Meet the board of governors - Pg 4 Membership application - Pg 5 spring EVENTS - Pg 8 Chamber Happenings - Pg 8 ribbon Cuttings - Pg 9 Community hero awards Pictorial - Pg 10 GFVTMA Advancing the needs of the Community - Pg 11 RENEWING MEMBERS Thank You - Pg 12 Welcome New Members - Pg 13 Resilient Leadership Article - Pg 14 Municipal minutes Local Government News - Pg 6 ECRWSS

real estate guide - Pg 26

Complimentary Copy


Montgomery County Chamber of Commerce Celebrating 100 Years! Serving Businesses from Fort Washington to Valley Forge, Conshohocken to Collegeville along the Route 202, Route 422, and I-76 Corridors since 1912.

11,000 Combined Circulation with four seasonal issues per year.

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1055 W. Germantown Pk. • East Norriton, PA 19403 •


SPRING 2012 PREMIUM advertisers 16

FRONT COVER Mercy Suburban Hospital Quality Healthcare Growing to Serve Montgomery County

FEATURED advertisers ADVERTISING/AWARDS & SIGNS Mike Irby Photography............................................................................... 49 Montgomery County News Magazine (Inside Front Cover)............................... 2 Piper Media Productions............................................................................ 48 Upper Merion Today.................................................................................. 40 Valley Forge Promotions Billboards............................................................. 31 Why About Marketing................................................................................ 29


Montgomery County Wellness Expo


BACK COVER STORY Montgomery Hospital 12th Annual Montgomery County Wellness Expo

12th Annual

QUARTERLY editorial articles 4 5 6 8 8 9 10 11 12 13 14 15 18 19 21 22 23 24 26 28

29 31 32 33

34 35 36 37

39 40 41 41 42 44 45 46 47 48 50

Meet the board of governors Membership application municipal minutes calendar of events Spring 2012 Chamber happenings ribbon Cuttings chamber's community hero awards Pictorial gFVTMA Advancing the Needs of the Community Thank you 2011 Renewing Members Welcome New Members Resilient Leadership Montgomery Hospital Walk Through The Park Presidential Caterers of distinction Break-up with your old mop SPOTless Cleaning a worry free event Norris Sales Roth IRA Conversions Michael G. Meall, CPA 75 Years of exceptional service The Peterman Group Medallion Transportation Real Estate Guide Sponsored by Omega Commercial Real Estate discovering the value of pre-owned office furniture EthoSource Office Furniture Questions & Answers Why About Marketing Plymouth Meeting Mall Have you performed a data backup lately? Tom's Help Desk Have you had your mammogram yet this year? Jefferson Outpatient Imaging Healthlinks Montgomery Hospital A Nice Place to Visit Anne M. Facchiano, DMD, FAGD Sexual Harassment The Security Advisors becoming the optimal salesperson Caramanico Maguire Associates, Inc. Discussion on Vascular Liposuction Dr. Marlene J. Mash Tenant's right to sublet a commercial lease Kaplin / Stewart the small business legal check-up Kaplin / Stewart Announcing capital access program Penn Liberty Bank interested in feeling your best? Appetite for Nutrition the YMCA - good for business Freedom Valley YMCA Turbocharge your next event Arnold's Family Fun Center water-fed poles Fish Window Cleaning Earth Day Gigabiter Mission possible 4th annual fundraiser Mission Kids why bother now? is there any benefit? Graboyes

American Heritage..................................................................................... 17 Continental Bank....................................................................................... 12 Michael G. Meall, CPA............................................................................... 22 National Penn Bank.................................................................................. 22 Penn Liberty Bank..................................................................................... 41 The Peterman Group.................................................................................. 23

BUSINESS SOLUTIONS/SERVICES Allendale Answering Service............................................................... 24 & 35 Caramanico Maguire Associates................................................................. 37 EthoSource Office Furniture......................................................................... 28 Fish Window Cleaning............................................................................... 46 GigaBiter Secure Mobile Electronic Destruction.............................................. 47 Kaplin Stewart Attorneys at Law.................................................................. 40 Medallion Transportation............................................................................ 24 Metro Self Storage..................................................................................... 27 Montgomery County Workforce Development................................................ 35 SPOTless Commercial Cleaning.................................................................. 19 Tom's Help Desk....................................................................................... 32 The Security Advisors................................................................................. 36

CATERING/FOOD SERVICES Peppers Italian Restaurant & Bar................................................................. 21 Presidential Caterers of Distinction (Inside Back Cover)................................. 51

CONTRACTING & TRADE SERVICES Graboyes Window & Door.......................................................................... 50

Energy Suppliers Constellation Energy.................................................................................. 49

ENTERTAINING/MEETINGS & EVENTS Arnold’s Family Fun Center......................................................................... 45 Dave & Busters......................................................................................... 46 Hilton Garden Inn...................................................................................... 43 Homewood Suites..................................................................................... 43 Hyatt Place............................................................................................... 36 Norris Sales Party Rentals.......................................................................... 20

HEALTHCARE & Fitness Anne M. Facchiano, D.M.D, F.A.G.D............................................................ 35 Appetite for Nutrition.................................................................................. 42 Freedom Valley YMCA................................................................................ 44 Jefferson Outpatient Imaging...................................................................... 33 Marlene J. Mash, MD & Associates............................................................. 38 Mercy Suburban Hospital (Front Cover)....................................................... 16 Montgomery Hospital (Back Cover)............................................................. 15 Montgomery County Medical Society........................................................... 50 Upper Merion Dental Associates.................................................................. 42

SPRING 2012 ISSUE Publisher John S. Rafanello, CEO Local Pages Publishing, LLC 1055 W. Germantown Pike East Norriton, PA 19403 editor Kathy Brandon ASSOCIATE editor Kate Boyle ADVERTiSING/Editorial Concetta Rafanello Director of Maketing GRAPHICS & LAYOUT Local Pages Publishing Graphics Staff Kirk Whitpan - Manager photography Mike Irby Photography Kristin Kane INFORMATION For information about advertising and circulation please contact Local Pages Publishing, LLC Ph: 610.579.3809 x.108 Fax: 610-579-3818 For information about becoming a member of the Montgomery County Chamber of Commerce please call 610-277-9500 Subscriptions are free to qualified businesses. All articles, photos, artwork and other materials are copyright Local Pages Publishing, LLC and it’s advertisers. ®2012 Local Pages Publishing, LLC The publisher, editor or Montgomery County Chamber of Commerce are not responsible for submitted copy or advertiser claims.

GOVERNMENT State Representative Kate Harper 61st District............................................... 47

OFFICE/HOUSING/REAL ESTATE Omega Commercial Real Estate.................................................................. 26

RETAIL SERVICES King of Prussia Mall.................................................................................. 25 Plymouth Meeting Mall.............................................................................. 30 Ray’s Appliances....................................................................................... 18



Meet the Board of governors

The Montgomery County Chamber of Commerce Board of Governors sets the policy of the Chamber. The Board includes: Joe Campbell-Bank of America, Chairperson, Bob Hart-King of Prussia Mall, Vice-Chair, Sam Augustine-JP Mascaro & Sons, Bob Bifolco-Continental Bank, Paula Bodden-Jay Gress, Inc., Earl Clairmont-Clairmont, Paciello & Company, P.C., Jules DeLuzio-Penn Liberty Bank, Kristin Kane-Kane Partners, LLC, Lee Koch-The Koch Law Firm, Greg Philips-Yergey, Daylor, Alleback, Scheffey, Picardi, Suzanne RyanPECO Energy, Kevin SchmidtTimoney Knox LLP, Karen Zajick-Norris Sales Company, Inc. In the last edition, three new board members were featured. In this edition, board members Sam Augustine, Bob Bifolco, Joe Campbell, Earl Clairmont and Suzanne Ryan are spotlighted. Future editions of the Chamber Magazine will feature information about the other members of the Board.

Sam Augustine - J.P. Mascaro & Sons

Joseph F. Campbell - Bank of America Besides spending time with Merrill Lynch

company, J.P. Mascaro & Sons headquartered in Audubon, PA. his family, he is actively involved with the Knights of Columbus.

Bob Bifolco - Continental Bank

Robert J. Bifolco is Executive Vice President and Chief Lending Officer of Continental Bank. Mr. Bifolco has over 40 years of extensive banking experience. Prior to joining Continental Bank, he served as Executive Vice President for Commercial Banking at Penn Liberty Bank. He served as Executive Vice President, Senior Lending Officer with responsibility for the Commercial Banking Division for the former Progress Bank from 1993 until its acquisition by FleetBoston in January 2004.

Joseph Campbell is a Senior Vice President in the Global Commercial Bank. He is a Senior Client Manager for Business Banking covering the Pennsylvania market focusing on serving commercial clients credit, liquidity, trade, and treasury needs of businesses in the Greater Philadelphia area. Mr. Campbell has been with Bank of America since 2004 and has been in the banking industry since 1986 in a variety of roles. Since 1992, he has primarily focused on the Business Banking sector of the banking industry. Mr. Campbell earned a Bachelor of Science in Business Administration from La Salle University. He has served on the board of directors of the Montgomery County Chamber of Commerce since 2007 and was appointed to the Chairman’s role in September of 2011.

From 1981 to 1993, Mr. Bifolco was with Meritor Savings Bank where he served as Vice President and Director of Commercial Loan Recovery Department and Mr. Campbell resides in Glenas Chief Credit Officer of PSFS’s Small Business Banking program. side, PA with his wife and three He started his banking career in daughters. various commercial lending poEarl Clairmont sitions with First Pennsylvania Clairmont, Paciello & Bank in Philadelphia in 1970. He Company, P.C. served on active duty in the U.S. Navy from 1967 to 1970.

Sam Augustine is a lifelong resident of Montgomery County. He grew up in Trooper and graduated from Bishop Kenrick High School. He received a B.A. in Mr. Bifolco holds a Bachelor Economics from Marietta College of Arts degree in finance from Urin Ohio. sinus College. He is married to Debra and has four children. For the past 22 years, he has resided in Limerick Township, where he currently serves on the Zoning Hearing Board. Sam is the Director of Sales for the family owned and operated solid waste and recycling services



Earl A. Clairmont, Jr., CPA, PFS, CFP is President and shareholder of Clairmont, Paciello & Co., P.C., a regional certified public accounting firm, CPC Financial Planning, Inc. a fee only financial planning company, and Tanglewood Financial Services, Inc. an insurance and investment product implementation firm, which are all based in King of Prussia, PA. He received his BS in Accounting from Villanova University in 1970, and has been practicing public accounting for more than forty years He received his CFP designation from the College for Financial Planning, Denver, Colorado in 1994 and has been managing money since. Mr. Clairmont received his Personal Financial Specialist (PFS) designation from the American Institute of Certified Public Accountants (AICPA) in 1996. The PFS designation, established in 1987 by the AICPA, recognizes CPAs with considerable professional experience in financial planning. Mr. Clairmont is also an Investment Adviser Representative registered with the Pennsylvania Securities Commission and Royal Alliance.

nicipal and state governmental officials in Montgomery County. Suzanne serves as the interface for PECO on a broad range of issues from emergency response and storm restoration to billing issues, utility coordination and infrastructure improvement projects. Suzanne is also responsible for raising the community awareness of PECO and its programs.

Suzanne Ryan - PECO Energy

Through her leadership, PECO has initiated strategic partnerships with several community partners including Montgomery County Community College, Valley Forge National Historic Park, Montgomery County WIB, Youth Empowerment and Career Development Center, the Montgomery County Cultural Center, Montgomery County Lands Trust, the Elmwood Park Zoo, the Schuylkill Canal Association, Montgomery County Department of Public Safety and the Wissahickon Valley Watershed Association, as well as many community organizations.

Suzanne S. Ryan serves as regional external affairs manager in Montgomery County for PECO, In this role, Suzanne is responsible for establishing and maintaining relationships with County, mu-

Suzanne has been employed by PECO for nineteen years. After beginning in an administrative function for the utility’s Governmental Affairs Department, she has increased her role and responsibilities through the years to her current position, which she held for the last eight years. Suzanne serves on the Montgomery County Workforce Investment Board, the Valley Forge Convention and Visitors Bureau Board and the Montgomery County Chamber of Commerce Board. She also is a member of the Montgomery County Greenprint Committee and the Whitemarsh Township Media and Communications Advisory Board.

Suzanne resides in Lafayette Hill, Pennsylvania with her husband, Jim and children, Shannon and Jimmy. She received her bachelor’s degree from Rosement College.

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Do we have your email address?

Chamber headquarters: members always


The Chamber’s predominant form of communication is email. Members should be receiving The Chamber’s epost on Thursday afternoon as well as regular announcements and invitations. If you are not please send your email address to and be sure to include your name and business affiliation.

but need an appointment

Members of the Chamber are always welcome at The Chamber’s headquarters, the historic King Of Prussia Inn but many ask why is an appointment required? The reason is insurance. The historic 310 year old building has low head clearances and some uneven flooring and for those reasons guests must be escorted in the building much as you would in a private museum. Members are welcome Monday through Friday, 8:30 to 4:30 and can make arrangements by calling (610) 265-1776.

Chamber reservation

policy: Reservations for Chamber events are generally required two to three days before the actual event. They are required to allow for adequate food service, seating and scheduling. Payment is required at the time of registration and can be refunded up to The Chamber’s reservation deadline. ‘Walk-in’ attendance can not always be accommodated, especially when the catering is very specific. You can always reserve at www. montgomerycountychamber. org and members may reserve by calling (610) 2651776 or (610) 277-9500.

Annual Subscription Rates Dues based on number of employees in the service area (2 part time employees = 1 full time) Dues may be tax deductible - please consult your tax advisor. New members please add $25 one time processing fee

245  1-5 employees, government agencies, non-profit agencies & educational institutes $ 295  6-10 employees 375  11-30 employees $ $ 575  31-99 employees 975  100-999 employees $ 1550  over 1000 employees $ $ 650  economy hotels 1050  full service hotels





Municipal MINUTES All municipalities in the Chamber’s service area are welcome to provide information of interest to residents and businesses. We look forward to providing information about upcoming projects, plans, events and celebrations in all future issues!

Throughout, the project team faced numerous challenges resultant from the need to utilize very old plans that were typically incomplete, as well as inevitable public inconvenience because of a Norristown Microloan Program tight working environment. The Borough’s combined sewer system Norristown Business Services introduces the Norristown Microloan Program. Norristown Municipal- and roadway elevations, as compared to structure elevation, also ity in conjunction with The Enterprise Center Capital Corporation (TECC-CC) is offering access to its proved challenging. Mircoloan fund for the participants of our economic development programs in Norristown. TEC-CC will Working together, the Borough and project team implemented a provide pre and post loan-technical assistance, loan origination and loan servicing to all qualifying Norvariety of innovative, sustainable solutions that will ultimately reap ristown-based borrowers through our Strategic Loan Fund product. Loans range from $2,500 – 50,000, countless community benefits. Architectural street lighting now eneasy application process and quick turn around. Identification of third party financing opportunities, hances visibility and beautification; new curb bump outs, various financial literacy education, credit analysis and counseling, loan packaging and financial intermediation tree plantings, and a tighter cart way calm and slow traffic; and services for small businesses available. To request an application contact 610-277-4455 or email micronew, widened sidewalks increase pedestrian safety. In addition, the unique, sustainable, low-maintenance Addaprint Deep Print Resin Bound Imprinted Decorative Surfacing beautifies all crosswalks Norristown Celebrates 200 Years of History and sidewalk borders. Norristown celebrates 200 years of history in 2012 with a spectacular year-long birthday party, with events from March through the end of September . Front Street Sewer Interceptor


The celebration kicks of on Saturday, March 31, with a family fun day hosted at Elmwood Park Zoo. An “old-fashioned” community carnival will be held on the grounds of the former Kennedy-Kenrick High School on April 18, 19, 20, and 21, complete with rides, food and games of chance. Our international festival takes place on Marshall Street on Saturday, May 12. Come experience the variety of food, culture and entertainment that makes Norristown an exciting multi-cultural community. A professional bike race comes to Norristown on May 19, when top area racers test their skills and endurance. Mexican Independence Day is September 15. Come learn about Mexican history and culture at this all-day celebration and experience the best Mexican food in the region. The birthday celebration ends in September when the Pennsylvania Fireman’s Convention and Parade comes to town on the 27, 28, and 29. During this three-day event fire departments from all across Pennsylvania will gather in Norristown. The event culminates with an all-day parade showcasing fire apparatus from across the state, marching bands, and other attractions. These are only some of the great events that will make Norristown a great place to visit in 2012. Visit Norristown’s website at for information on all the attractions throughout the year. Starting in 2010, a dedicated crew of elected and community leaders have been working to plan the events and raise donations to make the celebration possible. You can help by making a donation. Make your check payable to the Municipality of Norristown, attention: Bicentennial Committee, and mail to: 235 East Airy Street, Norristown, PA 19401. And come out for the celebration. Plan a trip to Norristown this year!

Bridgeport Borough of Bridgeport’s Streetscape Improvements Project – Phases I and II The Borough of Bridgeport has completed Phases I and II of their 4th Street Revitalization Project This $2.1 million project was funded partially by $1.4 million in local and regional grants. As a result of this improvements project, Bridgeport has become a more walkable, accessible community; new jobs will be created; and residents and visitors will realize increased safety and security.



System The United States Environmental Protection Agency (EPA) issued a National Combined Sewer Overflow Control Strategy in 1989 as an attempt to minimize the impacts of combined sewer overflows (CSO) on water quality, aquatic life and human health. The majority of the Bridgeport Borough is served by such a combined sewer system constructed in the early 1900s. This system conveys both sewage and stormwater runoff, therefore the term “combined sewer.” During some rainfall events, this combined sewer “overflows” to the river and the canal. In mid-1991, EPA initiated a process to accelerate implementation of its CSO Control Strategy. The initiative resulted in development by EPA of a CSO Control Policy in 1994. The CSO Control Policy contained provisions for developing site-specific NPDES Permit requirements for all combined sewer systems. In order to comply with EPA’s CSO Control Policy, the Borough of Bridgeport (Borough) was required to prepare and submit a CSO Long-Term Control Plan (LTCP) to the Pennsylvania Department of Environmental Protection (DEP) for review and approval. Approval was granted on May 10, 2004. Four of the six overflow points will be converted to connections between to the new interceptor system. The size of the interceptor will allow it to convey greater flows to the River Road Pumping Station and the Borough’s wastewater treatment plant (WWTP). The interceptor system will convey flows to the River Road Pump Station. The system is sized (24 through 60 inches in diameter) to capture and deliver to the pump station 85% of total flows from the existing Borough drainage area and the anticipated flows from the waterfront properties. The funding of this Capital Project was secured by the Borough in several ways. Nearly $600,000 in Federal appropriations was secured, and through the efforts of Council, the Borough secured $2,000,000 from the State of PA. The Borough completed the funding by borrowing $2.3 million. The project will be complete and operational the first quarter of 2012.

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East NORRITON FEMA TO UPDATE FLOOD PLAIN MAPS The Federal Emergency Management Agency (FEMA) has provided preliminary copies of updated flood plain maps to the Township. FEMA has not updated the flood plain maps for most areas of East Norriton Township since 1976. The preliminary version of the updated maps have been produced with more detailed information and with better computer modeling than was available in 1976. The revised maps will more accurately reflect the actual 100-year flood plain.

through the following website: In addition, numerous radon mitigation contractors can provide testing and homeowners can purchase continuous radon testing monitors that are similar to plug-in carbon monoxide alarms to monitor radon levels.

PORTABLE / OUTDOOR FIREPLACES Portable / outdoor fireplaces do not require a permit from the Township. As a general guide, portable / outdoor fireplaces should be located a minimum of 15’ away from any structure. While being used, a portable / outdoor fireplace must be constantly attended until the fire is extinguished and a fire extinguisher or garden hose must be immediately available to extinguish the fire. Portable / outdoor fireplaces must also be used in accordance with the manufacturer’s instructions. The Fire Code Official may order the extinguishment of a fire in a portable / outdoor fireplace if it creates or adds to a hazardous or objectionable situation.

As a result of the updates, residents who own properties located SOLICITATION within the boundaries of the newly revised flood plain may want to purchase flood insurance for their properties; and mortgage compaEast Norriton Township requires each transient merchant, peddler or solicitor engaged in the selling, nies may require residents to purchase flood insurance when their soliciting or canvassing of goods to obtain a Solicitation Permit. The permit identifies the person who is property is located within the flood plain. authorized to perform door to door soliciting and includes a color copy of the person’s driver’s license FEMA intends to formally adopt the updated flood plain maps in or government issued photo identification. A solicitation permit also limits the hours of solicitation to 2012. Residents who are interested in reviewing the updated flood between the hours of 10:00am to 6:00pm. A solicitation permit issued by the Township does not represent plain maps should contact the Township’s Code Enforcement Depart- an endorsement of a product or service being offered. ment. Individuals or groups going door to door or soliciting for religious purposes are exempt from the re-


quirement to obtain a solicitation permit.

If you choose to speak with a solicitor that has come to your door you may ask to see their solicitaThis is a message to alert all residents that vehicles parked on tion permit. We encourage you to contact the East Norriton Township Police Department by way of their private or public properties with expired registration and/or inspecnon-emergency number (610-272-0747) if a solicitor does not have a permit or if their conduct is in any tion are strictly prohibited. Such vehicles cannot be parked on the way inappropriate. street or on private property including residential driveways. If the Township becomes aware of any covered vehicles showing no sign DRIVEWAY PAVING & EXPANSION of movement, the owner of the property may be contacted in order to Spring and summer is the time of year when many homeowners think about having their driveway confirm that the vehicle has a valid registration and inspection. replaced, resurfaced or widened. Although this can enhance the value of a home there are several imporImproper storage of unlicensed and inoperable vehicles can be tant items to consider. Take the time to select a reputable paving company or contractor before a contract a detriment to our community. These unsightly vehicles clutter the is signed. Speak to neighbors or relatives that have had recent driveway improvements made to help in neighborhood, contribute to blight, provide harborage for rodents and your selection of a contractor. Always ask a contractor for references and take the time to contact those act as an attractive nuisance for children. In addition, the location of individuals and look at the work that they had performed. these unused vehicles could quite possibly interfere with the operaPermits are required for all types of driveway work with the exception of seal coating. A permit aption of emergency service vehicles. plication should include a sketch of the proposed work if a driveway is to be widened. Feel free to contact SMOKE DETECTOR DISTRIBUTION the code enforcement department at East Norriton Township at 610-275-2800-ext 148 with any questions. A limited quantity of smoke detectors are available for distri- Paving permit applications are available on the Township’s website. bution to East Norriton Township residents. Any resident needing ALTERNATE WATER METER FOR OUTSIDE WATER CONSUMPTION smoke detectors or needing help installing smoke detectors should Sewer billing rates are charged based water consumption regardless of whether or not the water was contact the Fire Marshal’s Office. The smoke detectors are availused for outdoor purposes. Residents may install a second water meter at their property for outdoor purable at no cost to the residents of East Norriton Township and will be poses such as watering gardens, washing cars, filling pools and supplying irrigation systems. In advance available while supplies last. of the sewer bill being received, residents with alternate water meters will receive a post card to report and RADON document their alternate meter usage which will be credited against their upcoming sewer bill. Radon is a naturally occurring radioactive gas that is colorless, Residents who are interested in installing a second water meter should obtain a plumbing permit from odorless and tasteless. The Pennsylvania Department of Environ- the Township. A plumbing permit application is available on-line at the Township website or at the mumental Protection estimates that radon is present in 40% of all Penn- nicipal building. sylvania homes and it is prevalent in Montgomery County. The gas is produced by the decay of uranium that is present in rocks and soil and it can enter homes through the walls and floors of crawl spaces and basements where it can accumulate in living spaces. Newer homes, which have been constructed to be less drafty and more energy effiTraffic Control System Keeps cient, are even more susceptible to radon gas accumulation. Dekalb Pike Running Smoothly

Upper merion

According to the Pennsylvania Department of Environmental Protection, radon exposure is the second leading cause of lung cancer and the United States Environmental Protection Agency has established a radon level of 4 picocuries per liter as an action level that warrants radon mitigation. Radon reduction systems are commonly installed to reduce indoor levels of radon gas when testing shows that the gas is present at or above the action level established by the United States Environmental Protection Agency.

A new adaptive traffic control system was recently installed on Dekalb Pike (Route 202) in Upper Merion Township and it is already improving traffic flow while easing congestion on this busy artery. The traffic control system, which is called InSync, has been installed at 10 intersections from Gulph Road to the Dannehower Bridge. InSync, adapts to real time traffic conditions by using sophisticated digital video cameras and computers at each intersection. The system makes decisions every second about how to best serve the traffic at and approaching each intersection. This means less stop-and-go traffic and more green lights as vehicles move up and down Dekalb Pike.

The Township received a PennDOT ARLE (Automated Red Light Enforcement Grant) in the amount Because radon is colorless, odorless and tasteless, testing is the of $302,335 to pay for the system, which became active on December 13, 2011. Crews took five weeks only way to know if you and your family are at risk from radon. to install the InSync system, which consists of 30 cameras and 8 traffic control cabinets. Free radon test kits are available to Pennsylvania residents through the American Lung Association. Free radon test kits can be ordered

Continued on next page



Municipal MINUTES


Calendar of Events


UPPER MERION (Cont.) Since completing the project, traffic management officials at the Township have noticed improved traffic movement, but a formal traffic engineering study will be completed in the spring of 2012. Based on the initial success of the InSync system, Upper Merion plans to install this technology at other intersections as funds become available or as signals are upgraded because of land development.

LOWER PROVIDENCE Lower Providence Township started 2012 focused on continuing the business development momentum that was gained last year. In 2011, 40 new businesses opened their doors in Lower Providence. In addition, major employers PJM Interconnection and Quest Diagnostics signed long-term leases in the Park Pointe at Lower Providence business park – retaining over 1200 jobs. Some 440 jobs were created as result of this influx of new businesses. They included Horizon Services, Reilly Foam Corporation, Star Career Academy, Safe-Guard Technologies and Chickie’s and Pete’s. Main Line Health will soon join them, opening an office in the business park. The Township welcomed newly-elected Supervisors Jason Sorgini and Jill Zimmerman to its Board of Supervisors. Ms. Zimmerman has been appointed to the Township’s Business Development Committee. The committee is continuing work to implement the business park master plan and carry through with its Township-wide branding/marketing initiative. For information, contact Bill Roth, committee chairman,


Happenings Branding Yourself (Please check the website for additional information) Please call the Chamber office in case of inclement weather.

March 7 April 5 April 10 April 11 May 9 May 16

Business Connections Topic: Branding, presented by Kevin Conner of Modern Strategic Branding & Communications Women’s Resource Luncheon Pepper’s, King of Prussia Topic: Quieting Your Inner Critic, presented by Resilient Leadership YPSN Bowling Event Facenda Whitaker, East Norriton Business Connections Topic: Is Your Employee Fit for Duty?, presented by Carla Rodgers, M.D. Business Card Exchange Continental Bank, Blue Bell Business Connections Topic: Electronic Back-up, presented by Stratix Systems

Please monitor the calendar on the website ( for up-to-date information. Some events that are planned, but not yet confirmed include: State Representatives Luncheon, State Senators Luncheon, Celebration of Excellence Dinner—and, a Chamber Bus Trip to Harrisburg!


The Montgomery County Masterminds meet bi-weekly at the Chamber office. The Mastermind Group supports the chamber's mission by coordination of knowledge and effort of two or more people who work toward a definite purpose to accomplish: real progress in your personal and business life, a valuable support network, a sense of shared endeavor to help create long lasting positive habits, improved wealth Chamber members learned how to "Brand Yourself" during and prosperity, clarification of Kim Richmond’s presentation at the monthly Business Connections your life's purpose. Ideal candiLuncheon in November. Kim provided great tips and inspired at- dates for the Mastermind Group tendees to market their most important brand…themselves! have the following qualities:



knowledge and experience in his/her respective field, wisdom, maturity, strong problem solving skills and business-to-business interests.

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Ribbon Cuttings Sonic

WOMEN'S Resource Council

The Womens Resource Council hosted a luncheon at Green Valley Country Club on December 9th. Dr. Kristin Legnola, Community Chiropractic Center, provided tips on dealing with stress—a very timely topic during the holiday season! Ladies of the Chamber enjoyed a fabulous lunch and learned a lot from Dr. Legnola’s presentation. The next Womens Resource Council luncheon is scheduled for Thursday, April 5th at Pepper’s in King of Prussia.

Sonic Carhops were on roller skates and ready to serve at the Grand Opening of Sonic Drive In in Cedars Shopping Centers’ Swede Square in East Norriton. During the Ribbon Cutting Ceremony, Owner Don Welsh handed the gold-plated scissors to the shift supervisor for the honor of opening the restaurant.

Members of the Montgomery County Chamber of Commerce Board of Governors, Ambassadors Club and Staff attended the grand opening of Sonic on January 19th, along with dignitaries, community groups and the family and friends of the Sonic owners.


Cornerstone Records Management hosted an Open House and Ribbon Cutting November 18th to celebrate the opening of their facility on Industry Lane in West Norriton. Plant tours of the refurbished facility highlighted the latest document destruction equipment in the area. The event offered refreshments from Chamber member Crocodile Catering. Executives and sales staff were on hand to explore solutions for records and information management challenges. Cornerstone Records Management provides secure document storage, data protection, document scanning and document destruction services. Cornerstone delivers services with the personal touch of a local provider coupled with the experience of a proven industry leader using state-of-the-art technology and equipment.




HERO pictorial...




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Advancing the Needs of the Community The US 422 Corridor was hot in the news during 2011, thanks in large part to a proposal to toll US 422. The proposal drew significant attention from the media, from the politicians, and from the business community, and from residents. No one expected the opposition to be so motivated and vocal, but no one had proposed a measure such as this before either. The proposal languished for many reasons, but central to them all was that there were opposing views on how to fund infrastructure improvements for the corridor, and what funding the projects could mean for future growth and prosperity. The overwhelming majority of people on the corridor are in agreement one thing, something needs to be done to address traffic congestion. Whether you sit, bumper to bumper driving to your office, driving to a client meeting, or making a delivery, the traffic congestion on US 422 is costing you money. The solutions to the problem are varied, but all are expensive. The major pinch point on the corridor, the river crossing at Valley Forge is nearly a $150 million project. When complete, there will more lanes crossing the river, but none leading up to the crossing; that could cost another $150 million. Those projects assume everyone wants to drive alone, but what about the people that would like to take a train instead of drive? That cost will be over $360 million, and only provides limited service. And these two projects only deal with traffic on the east end of the corridor. Reconstructing US 422 from Berks County to Sanatoga is another $300 million plus project. If you weren't counting, that is over $1 billion in projects, just on US 422 alone; we are only one of many corri-

dors and regions in Pennsylvania and the United States searching for funding to build our projects. Considering that the entire annual state budget for transportation projects is $2.3 billion, it is fair to say, we can't get it all; or can we?

The proposal to toll US 422 was an answer to the needs of the corridor. The available funding at the state and federal levels are not such that the corridor will be able to see all these projects come to fruition, we may be lucky to see two of them (the river crossing at Valley Forge and the US 422 construction in Pottstown). It was because of this reality that the tolling concept was explored. Moving forward from this point is going to take a collaborative effort from the business community, working with government to develop, design, fund, and construct the needed improvements. The key involvement will be in setting priorities. What MUST we have, what can we wait to have, and what can we live without? These are challenging questions; each decision may carry consequences that are realized decades in the future.

decisions, and standing by those decisions and speaking with solidarity to the project funders. Demonstrating that this is a corridor that wants to control its future, and wants to move forward towards prosperity will require nothing less. Fortunately there exists a group that is advocating for change and improvement to the corridor's infrastructure. The US 422 Corridor Coalition is a group of local government officials, county and regional planners, PennDOT, SEPTA, and the business community. We meet periodically throughout the year to discuss, learn, and advocate for projects. The coalition was pivotal in developing the US 422 Master Plan, has been a long time advocate for restoring train


The Chamber’s YPSN (Young Professional Suburban Network) relaunched with a Business Mixer in December. Dozens of young professionals enjoyed an evening of networking with their peers. YPSN is for seasoned professionals, as well as those just starting out. The YPSN Advisory Committee--comprised of Matt Frangiosa (Feel the Warmth), Deena Berger (Financial Independence Planning), Julia Devaney (Ruth’s Chris Steak House), Jake Gluckman (March of Dimes), Kevin Homer (The Homer Group), Kristin Kane (Kane Partners) and Matt Kelly (Penn Liberty Bank)--is planning several events for 2012, including a Bowling Event at Facenda Whitaker on April 10th.

service to the corridor communities, and is constantly working with officials at the state and federal level to ensure our place for funding projects. The success of the coalition has been the diversity of participants with the solidarity of a single voice. With 2012 underway, and many of the major projects slated to begin construction later this year, the coalition will play a crucial role in planning the next stage of growth for the corridor. Our long term outlook will look grim if we don't collaborate to advocate. I encourage you to get involved and to learn more about how we are working to improve the prosperity of the US 422 Corridor.

Shayne Trimbell works as a Manager of Projects and Development with GVF. To reach Shayne by email: strimbell@ What is most crucial howev-, or by phone: er, is that it is entire community (610)354-8899. setting the priorities, making the



THANK YOU We Thank Our 2011 Renewing Members A. J. Catagnus, Inc.

The Caramenico Funeral Home

AAA Midlantic

CARDANO Realtors

Access International, Inc.

Central Montco Technical High School

American Digital Graphics American Executive Centers AnestiPlus, Inc. Aqua Pennsylvania, Inc. Arnold’s Family Fun Center American Society for Testing & Materials B.R.B. Contractors Bahama Breeze

GlaxoSmith Kline Pharmaceuticals

Montgomery Hospital Foundation

Globus Medical Inc.

Montgomery Newspapers

Jay Gress, Inc.

Multi-Line Financial Services

Gwynedd Psychological Associates

Myers Drug Store

Hampton Inn Honeywell Federal Credit Union John Middleton Co. Kenneth L. Lahner, CPA LLC Keystone Property Group

Central Montgomery Abstract, Inc.

Kimmel, Lorah & Associates LLP

Cindy’s Suds ‘n Cuts

Lafayette Ambulance & Rescue Squad, Inc.

Cradle of Liberty Council BSA Creed’s Seafood & Steaks Crocodile Catering

Lite Tech Inc. Lockheed Martin Corporation

Mallie, Falconiero & Company, Developmental Enterprises Corp. LLP EADEH Enterprises Main Line Today Magazine

Evans, Walter C. AICP Best Western, The Inn at King of Prussia Extra Space Storage

Mayers, Mennies & Sherr, LLP

Blue Pacific Sushi Grill & Bar

Five Star Home Foods, Inc.

Mill Grove Apartments

Silas Bolef Company

Frank Jones Trophies

Borough of West Conshohocken

Franklin Mint Federal Credit Union

Charles L. Moles Realtors Assoc., Inc.

Bucks County Water & Sewer Authority Caddick Construction Co., Inc.


Montefiore Cemetery Company

Gable, Peritz, Mishkin, LLP

Montgomery Bar Association

Gallagher Fluid Seals, Inc.

Montgomery County Harley Davidson

Caramanico Maquire Associates, GEI Enterprises Inc.


Mercy Suburban Hospital

Norristown Area School District Norristown Municipality O’Brien & Ryan, LLP Oss/Kroy Sign Systems Partners Press The Pathway School PECO Energy Pen Serv, Inc. Pizonka, Reilley, Bello & McGrory, PC Plymouth Township Police Association

Daniel Schwarz Sharpe Marketing Concepts, Inc. Sign A Rama SKF USA Inc. Somerset Group, LLC Sorella Insurance Agency Suburban Publications Tee’s Golf Center Textile Composites, Inc. Timoney Knox, LLP Tornetta Realty Corp. Townline Townhomes Upper Merion Area School District VES, LLC Vist Financial

Poopie Scooper R-Us & Sir Scoop

Volpe Express, Inc.


Why About Marketing

Whitemarsh Psychological Prudential Fox & Roach Realtors Associates, Inc. Michael J. Whitman Antiques Quaker Chemical Corporation Rachel Pearlman Photography LLC Reeseville Associates LLC Richards Energy Group, Inc. Riverside Cemetery Co. Ruth’s Chris Steak House

Willner Properties Commercial Services Wissahickon School District The Wynn Group Yergey, Daylor, Allebach, Scheffey, Picardi

G.L. Sayre, Inc.

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New Members We Welcome Our New Chamber Members Buys for Good, LLC 210 East Rose Valley Road Wallingford, PA 19086 610-500-3352 Contact: Anthony DiTommaso Category: Consulting Cendtek Group Incorporated 3002 Meredith Lane Suite 303 Plymouth Meeting, PA 19462 610-822-3755 Contact: Emmanuel Afutu Category: IT Services Doubletree Suites by Hilton 640 Fountain Road Plymouth Meeting PA 19462 610-834-8300 Contact: Phyllis Henderson Category: Hotels/Motels Gaffney Business Services LLC 449 Volpe Road Plymouth Meeting, PA 19462 610-656-0386 Contact: Dawn Gaffney Category: Bookkeeping Service

National Multiple Sclerosis Society 30 S. 17th Street Suite 800 Philadelphia, PA 19103 215-271-1500 Contact: Melissa Hersh Category: Non Profit



Chamber members and staff enjoyed a lovely lunch, courtesy of Local Pages Publishing, to celebrate the holiday season on December 19th at the Chamber’s Annual Holiday Open House. Throughout the afternoon, The King of Prussia Inn was filled with happy tidings as members mingled.

PMA, LLC 1150 First Avenue Suite 501 King of Prussia, PA 19406 610-945-1860 Contact: Charles J. Timmins Category: Career Branding Services Resilient Leadership 1 Wynnewood Court Narberth, PA 19072 610-664-2996 Contact: Beth Weinstock Category: Consulting Rohm and Haas Employees FCU 727 Norristown Road Building 48 Spring House, PA 19477 215-695-4601 Contact: Jack DeWaele Category: Financial Services

J A Garabedian MD PC 491 Allendale Road Suite 222 King of Prussia, PA 19406 610-265-2242 Contact: J A Garabedian, MD PC Sonic Drive In 2501 Swede Road Category: Physicians & Norristown, PA 19401 Surgeons 610-229-9040 Contact: Donald R. Welsh MADD SE Affiliate Category: Restaurants 4309 Linglestown Road Suite 209 Stratix Systems Harrisburg, PA 17112 671 Moore Rd. 610-825-4902 Suite 101 Contact: Jan Baily King of Prussia, PA 1406 Category: Non Profit 610-337-1881 Contact: Dan Flok Modern Strategic Branding & Category: Copier Equipment and Communications Electronic Document Storage 1787 Sentry Parkway West Building 16, Suite 120 Sun Consulting & Associates Blue Bell, PA 19422 33 Sunset Rd. 215-619-4700 Limerick, PA 19468 Contact: Kevin Connor 610-420-0284 Category: Marketing & Contact: James Johnson Advertising Category: Community Development Mrs. Fields Cookies 160 North Gulph Road Tom’s Help Desk King of Prussia, PA 19406 PO Box 261 610-265-9034 Blue Bell, PA 19422 Contact: Terry & Jennifer 215-536-0831 Sharkey Contact: Thomas Merrick Category: Bakeries, Retail Category: Computer Services



Resilient Business Card Leadership EXCHANGES promote the professional growth of those who work with and for them, motivate team members, and establish positive work environments. Guidelines for Your Inner Coach: Become aware of when and Teaches Skills that Strengthen how your Inner Critic speaks to Your Inner Coach To Be Stronger you. Than Your Inner Critic Practice interrupting your InGood Leadership: Good ner Critic as soon as you hear it. leadership involves the willInterject a message from your ingness to make decisions, the Inner Coach. It might be: ”Stop. courage to take risks, the abil- Why am I being self-critical?”or ity to collaborate, support oth- “What’s to learn from this situaers, access creativity, and speak tion?” or “Am I making up a stoone's mind. These competencies, ry that needs to be check out?” unfortunately, get blocked if we Identify self-sabotaging patdon’t have the self-assurance to terns that you have and begin to act on them. dismantle them. Do you think The Inner Critic Gets in the in all or nothing terms? …perWay: Too often even the most sonalize situations? …think that competent and successful people nothing short of perfect is good hear an inner voice that says:"If enough? you speak up you'll sound foolPractice the voice of your Inish," or "They think you know ner Coach. It will begin to be the what you're talking about, but strongest voice you hear and a you're really an imposter.” The great support system for your on“Inner Critic” focuses attention going success. on insecurities, fears, failures and disappointments; it creates doubt, Resilient Leadership will initiates hesitation, stifles cour- present at the Womens Resource age, and often limits productivity. Luncheon on April 5th at PepAs experts in organizational dy- per’s Restaurant in King of namics we understand that peo- Prussia. Resilient Leadership is ples' negative self-talk, this "In- available to teach Inner Coachner Critic," is the most powerful ing skills to individuals, groups inhibitor of leadership potential. and teams. Call us to learn more: The Answer to the Inner Crit- Beth (610) 664-2996 or Jane ic is a Strong Inner Coach: Resil- (215) 588-6914 and see www.reient Leadership teaches strategies for inner coaching and positive Beth Weinstock, PhD and self-talk that counteract the critic Jane Shure, PhD, LCSW, princiand support leaders to maximize pals of Resilient Leadership, are success in personal and work- leadership coaches, psychotheralife. A strong Inner Coach ex- pists and authors who have been pands emotional intelligence and promoting growth and change inspires self- confidence.It keeps in individuals, groups and orgaus realistic about our gifts, tal- nizations for the past 30 years. ents, and skills while looking for They are highly skilled at helping the next learning curve; it guides people harness strengths, actius to bounce back from adversity vate motivation, fortify relationand move onto the next produc- ships and reach goals. Both are tive action. on faculty of the Kripalu Center Strengthen an Inner Coach to and the Athena Leadership Lab be Stronger than the Inner Critic: at Barnard College, and write for Leaders who build a strong In- the Huffington Post. ner Coach demonstrate resilience and cultivate it in others. They



Ruth's Chris

Chamber members enjoyed a lively evening of networking at Ruth’s Chris Steak House in King of Prussia. Ruth's Chris Steak House in King of Prussia has just undergone a complete renovation of the restaurant to include 3 beautifully appointed private dining rooms that offer accommodations for that intimate event of 10 or the grand soiree for parties up to 100 people.

Twisted Kitchen Dozens of Chamber members enjoyed an evening of networking (and delicious macaroni & cheese!) at Twisted Kitchen Restaurant in Colmar. Twisted Kitchen opened in August and offers a wide variety of menu items, specializing in American comfort food. In addition, Twisted Kitchen caters all types of events--from business lunches to weddings and breakfast meetings to barbeques.

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Walk Through The Park SATURDAY, MAY 19th, 2012 at 9:30AM BENEFITING

MONTGOMERY HOSPITAL CANCER PROGRAMS Montgomery Hospital invites you to join with your neighbors in a special 3-mile walk through Stanbridge Street Park (located directly behind East Norriton Municipal Building). This annual community event raises funds for Montgomery Hospital cancer programs & services.

WALK Park through the

On Saturday, May 19th, Stanbridge Street Park (located directly behind East Norriton Municipal Building) will be teeming with activity as 400-500 community members walk or run 3 miles to raise awareness and funds for the cancer program at Montgomery Hospital Medical Center. Each year, the hospital partners with local businesses to host its annual Walk Through the Park, a 3-mile walk designed to promote cancer awareness in the community. Begun eight years ago, the Walk continues to grow each year drawing cancer survivors, families and friends touched by cancer, and community members to join together for a morning of camaraderie and celebration.

Registration for the Walk begins at 8:30 a.m. and the walk begins at 9:30 a.m. Participants may also pre-register for the event at or by calling 610-2702212.

New n io Locat

Registration Day of Event: $40, 8:30-9:30am


$30, available until Friday May 18th at 12pm For more information or to register call 610-270-2212 or email: You may also register on-line at

going cancer treatment as a way to encourage them,” explains Laura McFarland-Bickle, Director of Marketing and Communications at Montgomery Hospital Medical Center. For others, she explains, the Walk represents a yearly milestone in cancer survivorship. This will be McFarland-Bickle’s sixth Walk Through the Park and she admits that she gets very excited to see familiar faces each year. “We have people who have been walking or running with us since the very beginning. They’re extremely proud of their achievements. I’m always anxious to know how many years they’ve been attending and why. The stories you hear throughout the day are profound.”

RapidArc, the most state-of-theart cancer treatment available today. Montgomery is one of only three hospitals in the area to offer this revolutionary treatment. As a community hospital, Montgomery offers convenient access to complimentary wellness, education and support services. These unique services are designed to meet the physical, emotional and spiritual needs of patients and their families. Montgomery Hospital is also dedicated to providing cancer prevention and detection, patient education and support groups, as well as community outreach events including annual Wellness Expo at Montgomery County Community College, the annual Women’s Conference held at the Plymouth Community Center each October, and National Cancer Survivors’ Day in June, celebrating Montgomery Hospital’s cancer survivors.

For many attendees, the Walk is a way to make a difference by raising money to directly fight this disease. Proceeds from the Walk, approximately $15,000 With over 30 years experience annually, directly benefit Montin diagnosing and treating cangomery Hospital’s cancer procer, Montgomery Hospital stands grams and services. as a leader in central MontgomYet for others, this Walk is ery County for comprehensive deeply personal. cancer care. Montgomery Hospi“Some people walk in mem- tal offers a full spectrum of onFor more information about ory of a loved one who has lost cology diagnostic and treatment the eighth annual Walk Through their battle with cancer. Some services. In 2010, the hospital the Park, call 610-270-2212. people walk in support of friends opened the Karabots Center for (Submitted Copy) or family, even co-workers under Radiation Oncology featuring



Quality healthcare, growing to serve Montgomery County As healthcare in Montgomery County continues to evolve and change, so has Mercy Suburban Hospital. Their team wants our community to have a health care experience which goes above and beyond what people would expect, and deliver everything you deserve. When you’re concerned about your health, Mercy Suburban has doctors who’ll take the time to listen, inform and counsel. Mercy Suburban’s award-winning programs feature physicians acclaimed as some of the best in their field and with nationally recognized quality of care, you can be sure top doctors are treating and monitoring your health. In August of 2011, a bariatric surgery program was implemented, modeled after the successful program at Mercy Fitzgerald. The bariatric program is led locally by boardcertified general and bariatric surgeon, Keith Kreitz, MD, who has been trained in the latest advances in bariatric surgery. The program provides comprehensive services and evaluations to respond to the multi-faceted challenges of obesity that includes an array of preoperative assessments and counseling, nutritional services, exercise programs and support groups.

Dr. Keith Kreitz and Terri Frank, RN, BSN, Bariatric Nurse Navigator

The Sleep Disorders Center is also a new addition to the services offered at Mercy Suburban. The 2,600 square foot center is a specialized center for the evaluation and treatment of all sleep disorders. The new center features bedroom style amenities similar to a hotel rather than a hospital. (Cont’d on next page) The hospital has received numerous quality awards

in the State*

STATE-OF-THE-ART TECHNOLOGY? BUT YOU DESERVE MORE. Of course you expect the most advanced medical equipment, but don’t you deserve to be treated like a person, and not just a patient? Here, you can have both.



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Quality healthcare, growing to serve Montgomery County (cont’d) In addition to the site in East Norriton, Mercy Suburban offers services in the Lansdale area. Recently, a mobile MRI was installed at the LMG building in Lansdale, so that patients have the option to have their MRI studies performed locally. At the site in East Norriton, a new openbore MRI was installed, which offers doctors an array of diagnostic possibilities and provides patients with a more comfortable experience. In the summer of 2012, a new 12,000 square foot cancer center will open on the campus on Dekalb Pike in East Norriton, which will relocate the current center from Powell Street. The new cancer center will include an image-guided linear accelerator with RapidArc technology, eight chemotherapy suites, a high-dose radiation suite, an appearance center, genetics counseling, exam/treatment rooms, a high-tech conference center and a healing garden.

Give Your Employees a $1,000 Raise! Adding American Heritage Federal Credit Union to your company’s benefit package increases the value of every dollar your employees earn. Save them money on checking costs, interest on credit cards and consumer loans. Give them higher yields on savings and investments — all at no cost to your company. • Over 24 Branches in Bucks, Montgomery and Philadelphia Counties • Over 4,400 Shared Branches Nationwide • Over 28,000 Surcharge-Free ATMs Nationwide

The new Cancer Center, opening Summer 2012

Mercy Suburban recently acquired a da Vinci ® Surgical System, which is a sophisticated surgical platform designed to facilitate complex procedures using a minimally invasive approach. Currently used for Urologic and Gynecologic cases, the da Vinci ® Surgical System provides surgeons at Mercy Suburban with enhanced capabilities, including high-definition 3D vision and a magnified view.

Call 215-969-0777 to ask us how you can save your employees over $1,000 by adding American Heritage Federal Credit Union membership to your benefits package.

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The newly acquired da Vinci® Surgical System

Throughout 2011, Mercy Suburban was recognized for the quality of healthcare that is provided to the patients in Montgomery County, including being named as a Top Performer by The Joint Commission – the only hospital in Montgomery County recognized for this distinction. The hospital also earned The Joint Commission’s Gold Seal of Approval™ for certification as a Primary Stroke Center as well as being designated as a Blue Distinction Center for Knee and Hip Replacement.

American Heritage is dedicated to helping your business grow and prosper. It is our priority to provide you with quality service and to give you the financial assistance you deserve.

For more information about how we can help your business call 215-969-0777.


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.



Presidential was built on the words of it's founder, Gus Mandracchia, Sr.. "Never forget where you come from. If you forget where you come from you lose perpective of what you have." Gus, Sr and his wife Mary bought land right here on the northeast corner of Germantown and DeKalb Pikes- a place where the heart of the company has been for the last 60 years.

Top row: Augustus Mandracchia, Augustus Mandracchia, Jr. Gus' Diner was a small traditional Bottom: Meredith Dickinson, Carmella diner of humble beginnings in 1951. Mandracchia, Melanie Blakemore, In the next few years, the business exJennifer Mandracchia.

panded into off premise catering at church, fire and union halls throughout Montgomery County. Over the next 20 years the diner grew into a restaurant and bar with a catering room on the second floor. Pictures of the building's progress hang in the office of Gus Jr. to remind him of his father and his most treasured words. By the late 1970's the focus was on catering social events. The continued success of the catering business led to the renovation and addition of the multi-functional catering facility known today as Presidential. The next 20 years would find the third generation of Mandracchia's joining the family business in various capaciites. Melanie Mandracchia Blakemore, Banquet Manager, graduated from The Ohio State University; Meredith Mandracchia Dickinson, Executive Sales and Banquet Manager, graduated from Penn State University; Gus Mandracchia III, Executive Chef, graduated from The Culinary Institute of America and Jennifer Mandracchia, Pastry Chef, graduated from Drexel University. Today under the watchful eye of Gus and Carmella, this is the oldest family business in East Norriton Township, 61 continuous years. The focus is always on the food and service we provide our customers. Every member of the family has an important role in this business. Presidential has hosted many of the most prestigous events in Montgomery County including the Chamber, The American Cancer Society, Habitat for Humanity, Mercy Vocational High School, TAIG Organization for handicapped adults, The Montgomery County Community College several political events, proms, corporate presentations as well as social events such as athletic and school events. The largest part of our business continues to be the wedding market. This part of the business seems to be recession proof. No matter what the economic status, couples will always want to get married and that has helped our company gain much of its sucess. Presidential is a true family business. The Mandracchia family believes in a hands-on operation. We're always making sure things get done and get done right. (TS Rebecca Whitpan) (Submitted Copy; Contact



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Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.

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With Your Old OUTDATED Mop How many times have you seen your office cleaning crew using an old standard wet mop pushing around dirt on the floor? It’s actually quite common. It’s the good old fashioned wet mop. The earliest variations of the wet mop were introduced in the late 1400’s. Over the next few centuries very little improvement was made to this design. These mops have a unique talent to push as much dirt around a floor as it picks up. What happens to the dirt that is picked up? Well, that is easy. It gets left in the rinse water time after time so basically by the second time you rinse your mop you are rinsing it in dirty water. New technology has put an end to that. The new technology of “Micro Fiber” mop heads pick up dirt, hold it,

and when it is full to capacity…you replace the mop head with a fresh one. This piece of upgraded equipment can really change the quality of an office clean.

Here is what some of our customers are saying: Above is an illustration of the cotton mop verses the microfiber mop:

"Spotless is a service oriented professional company who has never let me down. Anytime I call SpotCross section of microfiber and cotless Commercial Cleaning they are ton threads. Principle of action, ilalways there with a personal touch lustrated with the movement to the that makes doing business with right. Microfiber leaves no residue, them a pleasure." John- Site Director contrary to cotton. (Top image is microfiber, bottom is cotton). For more information about SpotWe at Spotless Commercial cleaning less Commercial Cleaning, LLC The Montgomery Country Chamber embrace new technology not only please visit our website www.spotwith the micro-fiber mop, but with of Commerce has endorsed Spotless or to set up an appointmicro-fiber cleaning cloths, environ- Commercial Clearing as its exclusive ment call Rick Giandonato, MBA at commercial cleaning advisor to our mental friendly cleaning solutions 267-217-2003. and back-pack vacuums that utilize members because of our commit(Submitted Copy; Contact crafanello ment to our customers and atten“green” technology. tion to detail. The results are an increase in cleanliness for the mopped areas and the elimination of any cross containing bacterial. The micro fiber mop is not only better technology but it reduces water usage by 90% less versus conventional mopping.


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.





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Book with Norris Sales Party Rentals, and relax knowing you are in good hands. With more than 55 years of experience providing contractors with quality rental products and service, our family owned business, Norris Sales Company, Inc. established Norris Sales Party Rentals in 2003. We are located at 1300 East Ridge Pike, in Plymouth Meeting. Whether you’re hosting a conference, corporate event, civic gathering, health fair or need a bounce ride to entertain kids at your next open house, we can help. By meeting your highest standards, our expert coordinators ensure a worry

at a local caterer’s venue. We provided a large frame tent extending from the exterior of the building over a two-tiered patio. Towering clear panel sidewalls provide a view of the surrounding landscape. Silk drape linens conceal the tent’s frame to provide a formal interior atmosphere. Our success with Norris Sales Party Rentals was driven by Norris Sales Company, which continues to provide the construction sector with industry leading rentals, sales, service, parts and safety training. We serve the entire Delaware Valley, with locations in Plymouth Meeting, Pennsylvania and Sicklerville, New Jersey.

free event. We offer cost-effective rental solutions, while providing professional grade equipment. Choose from our broad range of tents to accommodate any size event. Compliment your tent with a dance floor, staging platform and a variety of lighting choices. We also offer a large selection of tables, chairs and linens. Visit for picture and product descriptions. While online, create an account and submit your wish list. Or call 800-457-RENT to speak with an event coordinator. Open to projects of all sizes, we recently completed a custom job

Look for our new parts facility, located adjacent to our service center on Conshohocken Road. The new facility provides additional space and is designed to further streamline business. As a leading provider of original construction equipment manufactured parts, we stock JLG, Gehl, Honda, Toro Dingo, Wacker Neuson, Stone, Sullivan Palatek and more. Visit or call 800-457-RENT. 800-457-RENT (7368) (Submitted Copy; Contact crafanello

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Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.




Michael G. Meall, CPA Your Trusted Financial Advisor FREE PROFESSIONAL FINANCIAL ADVICE PLUS FREE LOCAL RESTAURANT GIFT CARD Attend two one hour consultations with Mike Meall, local Financial Planning Professional and CPA. The first session is to obtain information and goals, and the second is for recommendations. After the second session, you will receive a gift card for a local restaurant as a thank you for attending. You should have $100,000 minimum in investable assets.


215-654-1131 TEL | 215-260-8328 MOBILE 215-654-0599 fax |

Please visit Mike on his website at:

Roth IRA

By Michael G. Meall


Things to consider regarding the conversion of eligible retirement accounts such as traditional IRA’S, rollover IRA’s, SEP-IRA’s, Simple IRA’s, SAR-SEP IRA’s, 401(k) and 457(b). • Beginning in 2010, virtually all taxpayers can convert those retirement accounts to a ROTH IRA without any concerns about previous income limitations. • The converted amount is fully taxable, but in 2010 the amount may be included equally over 2 years, 50% in 2011 and 50% in 2012. • You may be able to make partial conversions. • The converted amount must be maintained in the ROTH account for 5 years or until age 59 ½ is attained whichever occurs later, before distributions can be made. • Any distribution from a ROTH IRA is TOTALLY NON-TAXABLE. • ROTH funds are not subject to RMD, required minimum distributions.



• If after the conversion it is found not to be beneficial, the conversion can be re-characterized until April 15, 2011 or October 15, 2011 if the 2010 return is under extension. • The ROTH funds may be passed income tax-free, not inheritance tax, to heirs. • It would be best to transfer the converted amount directly from trustee to trustee. • The tax due would be best to be paid from assets other than the converted amount to take full advantage of the conversion. • If you are concerned that income tax rates will increase and/or are at the lowest levels currently, this may influence your decision. • Please consult with a qualified independent financial professional for both tax and financial considerations. (Submitted Copy; Contact crafanello

A relationship that goes beyond the bank statement.

At National Penn, great relationships are business as usual. Whether you need a mortgage, business loan, checking account or are concerned about ID theft, we’re here to listen to your concerns and offer sound financial advice. It’s all part of how we go beyond the expected for our customers.

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We understand that controlling your insurance costs is a must! We specialize in a wide variety of services and lines of coverage, including: • Workers’ Compensation • Automobile • Property • Professional Liability • Directors & Officers • Employment Practices Liability

• Pollution Liability • General Liability • Risk Management • Loss Control • OSHA Compliance & Reporting • Claims Cost Containment

Built upon a tradition of integrity, industry leadership, and excellence, The Peterman Group has been providing insurance and loss control consulting services to the business community since 1937. We are committed to delivering tailored risk management solutions with thoughtful strategic planning, valuable professional services, and technology-based solutions to our valued clients. Providing Insurance Since 1937


Celebrating 75

Years OF

Exceptional Service!

The Peterman Group is entering its 75th year of service to individuals and businesses in the Delaware Valley. Howard R. Peterman, Jr. founded the original company after working as a field representative for Pennsylvania Lumbermen’s Mutual in Phila-

petitive pricing and bringing value to the relationship. In 1957, Howard wrote an article for The Local Agent, which was a monthly educational publication for the insurance and surety industry. The article was titled From its headquarters in Montgom- “Know My Client, Know my Contract, eryville, the Peterman Group thinks Know Myself”. Howard outlined sevglobally, but acts locally with personal services designed specifically for each individual client. The Peterman Group shares information and resources with a national network of brokers to ensure they can meet your every need, and find answers to your questions quickly and efficiently. They have experienced professionals in all lines of property and casualty coverage, with the experience and knowhow to keep your programs running smoothly and your employees safe. services offered include insurance and risk management solutions for all types of businesses and individuals. They are a pioneer in the alternative market, offering loss sensitive and captive solutions to larger companies.

delphia, Pennsylvania. Many of the original customers are still with the agency today. His two sons, Thomas and Robert, came into the business in 1965 and 1969, respectively. Tom passed away in 2006 and Rob retired in 2011, but the agency is still familyrun by Howard’s two grandsons, Todd Peterman and John Peterman. The Peterman Group continues to be one of the oldest independent brokers in the region and represents over thirty quality insurance carriers. They are a full service firm, offering a wide array of products to both businesses and individuals. Group benefits are provided by their sister company, Peterman Benefits. Their staff of twentysix is capable of servicing all aspects of a customer’s insurance needs.

The Peterman Group stresses continuing education and product knowledge. Every full-time staff member holds an insurance license and most have earned or are working toward industry specific designations such as CPCU (Charter Property and Casualty Underwriter), CIC (Certified Insurance Counselor), CRM (Certified Risk Manager), or CISR (Certified Insurance Service Representative). The Peterman The Peterman Group combines years Group is dedicated to earning its cusof experience with leading-edge tomers confidence and trust by proproducts to provide exceptional ser- viding quality service, securing comvice and value to its customers. The


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.

eral principles and values in running and growing his agency. Three generations later they continue to abide by the same principles. Can your current broker say the same? (Submitted Copy; Contact crafanello



1116 Pheasant Lane • Collegeville • PA









Locally owned and operated, Medallion Transportation provides safe transportation in and around Pennsylvania, New Jersey, New York, Delaware, and Maryland. The first and foremost objective of Medallion Transportation is customer satisfaction. As a full service transportation company Medallion makes ground transportation a seamless part of the day for you, your employees, and business executives by delivering prompt service, and courteous drivers with meticulously detailed, sedans, SUV’s, vans, stretch limousines, and limo buses.

a birthday bash, or a sporting event. Medallion Transportation can get you to your special event. Contact us today to make your reservation.

We are a full service ground transportation company that believes we can make a difference without compromising on your experience. As a luxury transportation service our goal is to excel in all areas of the customer experience. We have trained our staff to provide you a pleasurable experience with the highest level of service and quality.

Seaports service: Baltimore, Brooklyn, Cape Liberty, and Manhattan, cruise terminals.

You can now book online! Visit today and view our rates, book a trip, even sign up for your free account to view your trip information and previous trips! Airports serviced: Philadelphia (PHL), Newark, (EWR), John F. Kennedy (JFK), Laguardia (LGA), Lehigh Valley (ABE), Baltimore (BWI), Dulles (IAD), and Atlantic City (ACY).

Like us on Facebook! (Submitted Copy; Contact crafanello

Let Medallion provide you with the service of taking you to your destination in luxury, class, and style. Whether it is to the airport, a wedding, an anniversary,

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Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.




OMEGA Commercial Real Estate, Inc. A full service real estate company specializing in corporate tenant/buyer representation, landlord/seller representation, project leasing and investment sales for Montgomery County and the surrounding areas.

Joe O’Donnell 610.616.4604 101 Bill Smith Blvd., King of Prussia, PA 19406

The OMEGA Minute: Your Real Estate Review


by Joe O’Donnell, President of OMEGA Commercial Real Estate, Inc.

Bio: Joe O’Donnell is the president and owner of OMEGA Commercial Real Estate, Inc. He has been in commercial real estate for over 9 years. His expertise is corporate tenant/buyer representation as well as landlord project leasing for office, industrial and retail buildings and investment sales. He primarily works the surrounding Montgomery, Chester and Bucks County markets.

good if you are Mary and Joseph with a donkey in the desert. It can be fatal when you are a commercial real estate owner. I’ll give you the ingredients to correctly market your property and how to compete. This should be just enough to make you dangerous.

In the last issue of Montgomery County Chamber Magazine issue, I wrote about how tenants can and should take advantage of the depressed commercial real estate market. Don’t worry landlords, this time I am here for you. Recently, I have had discussions with some building owners that bought fully-leased buildings a few years ago and they are now dealing with their first recession and as a result, their first vacancies. Vacancy is

The best way to fill up your buildings is to keep them full, and the best way to handle vacancies is not to be caught off guard. This means physically checking up on your current tenants, walking their space and observing your surroundings. Calls and mail can be forwarded and emails can be read from anywhere. As an owner, you and/or your broker need to see the spaces and tenants regularly to know what is happening with their busi-



Know your tenants and your building

ness. Have they had layoffs? Are their many empty desks or offices in their space? Have they been uncharacteristically late with rent checks? How does the morale seem in the office? Has communication with your tenants been open, regular and honest? The moral of story, if you’re going to have any vacancy, you want to get in front of it immediately. In a good market, space can sit vacant for 6 to 18 months. In a bad or slow market, it can sit for 12 to 24 months from the last tenant leaving. Let’s fast forward. You have vacancies, what do you do?

Get Organized

should include contact lists, email lists, mailing lists, a sign company, printer and a group of effective websites of where to list your property. Your broker will also be in charge of handling inquiries, phone calls, qualifying leads, giving tours, drafting proposals and structuring a strong market deal. Next is the architect. They will be in charge of drafting floor plans and drawings. This is an important step because a creative architect will help the potential tenants imagine themselves in the space and those plans will also be used and submitted for the tenants to get a certificate of occupancy. Third, the real estate attorney will draft a lease, review the tenant’s lease comments and help compose mutually beneficial documents. The accountant will review a potential tenant’s financials and let you know how financially viable (profitable or not profitable) a company actually is. The bank, especially in a tough market, can play a critical role. In many office leasing deals, the cost for build outs and commissions are fronted by the landlord and then amortized over the life of the lease. Having a good relationship with a lending institution that understands the capital that will be needed can make a strong partner. Nothing is more aggravating than getting a deal, having the owner submit proposals and promises only to find out they cannot get the deal funded. It can be a deal and reputation killer for landlords. Finally, having a commercial construction/project manager that can deliver build outs on time and within a budget is priceless. Real estate leases start and end on predetermined dates. Hitting those dates and keeping tenants happy can be invaluable to getting your building filled.

First, gather all the information that you have on your property to anticipate any and all questions that may come up about your building, the space and the area in general. Items you should have readily on hand include: location maps, site plans, floor plans, tax maps and local amenity information. Second, get your team in place to move quickly to win any potential deals that may come to the building. Your team should include your real estate broker, a sign company, printer, architect, attorney, accountant, banker and construction project manager. I will explain their roles briefly below. Third, decide on the amount of time, money and effort you want to spend if you decide to do this in-house. Some owners attempt to do one or all of these steps themselves and often lose valuable time, resources and potential tenants learning how to market their building correctly and competitively. After an owner gets stood up on a couple of unqualified appointments, they usually rethink their strategy. Getting stood Being able to competitively list your up was no fun for the prom and it is absolutely frustrating when you are losing vacant building can be one of trickiest money every day with a vacant building. and time consuming things owners can do. Many of these steps also apply when marketing your building for sale. RegardBuild Your Team less, contacts, market knowledge and Now let’s look at your team and the deal experience can make all the differrole each one of them play. Your real es- ence between brutal, extended vacancies tate broker will be with you from start to and a cash flowing building. Make sure finish and will be doing the bulk of the you consult with your commercial real eswork to fill your space. A strong broker tate expert to make the informed choicwill have market knowledge and a mar- es. Until next time, don’t work for your keting machine in place to put the cor- space. Make your space work for you. rect spotlight on your vacancy to have it (Submitted Copy; Contact crafanello compete with the big boys, such as Brandywine Realty Trust, Liberty Property and Mack Cali. This marketing machine

OFFICE SPACE for Lease or Sale! 529 Swede Street Norristown, PA 19401 Contact: Joe O'Donnell Email: 610-616-4606 Realtor: OMEGA Commercial Real Estate.

1,700 to 3,900 sq ft of Office Space, Lawyers Row, SBA HubZone, Close to Montgomery County Courthouse, Furniture Available. Great Location: Minutes from Rt 202, PA Turnpike, I-76, I-476, close to King of Prussia, Plymouth Meeting, Blue Bell and Valley Forge. On-Site Management. Aggresive Ownership

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750 W. Washington Street Norristown, PA 19401 Contact: Joe O'Donnell Email: 610-616-4606 Realtor: OMEGA Commercial Real Estate.

OFFICE SPACE Now Available!

18 West Airy Street Norristown, PA 19401 Contact: Joe O'Donnell Email: 610-616-4606 Realtor: OMEGA Commercial Real Estate. 2,500+/- sqft on 1st, 3rd & 4th Floors. Once block from Montgomery County Courthouse, SBA HubZone, 24-Hour Video Surveillance, Office Zoning. Great Location: Minutes from Plymouth Interchange, I-76, I-476, PA Turnpike, Germantown Pike, Ridge Pike.

13,000+ SQFT Building, 2 Dock Doors 1 Drive-in, 19’ Ceiling Height. 3 Phase Heavy Power, Crane Served, LI Zoning. Great Location: Minutes from Plymouth Interchange, I-76, I-476, PA Turnpike, Germantown Pike, Ridge Pike

RETAIL or OFFICE SPACE For Lease or Sale!

1508 Butler Pike Conshohocken, PA 19428 Contact: Joe O'Donnell Email: 610-616-4606 Realtor: OMEGA Commercial Real Estate.


1200 Markley Street Norristown, PA 19401 Contact: Joe O'Donnell Email: 610-616-4606 Realtor: OMEGA Commercial Real Estate.

2,100 sqft of Office Space, Sale price $349,900.00, Taxes $2,996/yr Great Location: Minutes from I-476, I-76, Rt 202, PA Turnpike Close to Philadelphia, Ambler, Blue Bell, Plymouth Meeting and King of 28,090 SQFT Heavy Industrial Building, 1 Loading Dock, 1 Drive In, 16’ Prussia, Aggressive Seller. Ceiling Height .72 acre Property. Fenced lot on the property with Ample Parking. 27,000 daily car count. Great Location: Minutes from Rt 202, PA Turnpike, I-76, I-476. Real Estate Taxes $12,900/yr

Your Local


OFFICE BUILDING For Sale or Lease!


123 Boro Line Road Bridgeport, PA 19405 Contact: Joe O'Donnell Email: 610-616-4606 Realtor: OMEGA Commercial Real Estate.

State of the Art Design Customer Friendly We also offer:

36,000 SQFT Office Building, 17,000 SQFT Available. Excellent Exposure on Rte 202. Great Location: Minutes from PA Turnpike, Rt 202, Rte 363, Rte 252. Shell space ready for built-to-suit opportunity. Rental rate: $17.50sqft + Electric


4110 Butler Pike Plymouth Meeting, PA 19462 Contact: Joe O'Donnell Email: 610-616-4606 Realtor: OMEGA Commercial Real Estate. 43,500 SQFT Building, 18,212 SQFT Available. 3 Dock Doors, 1 Drivein Door. 22’ Ceiling Heights, LI Zoning. Extra Trailer Parking Available Expiration 10/31/2013. Great Location: Minutes from Plymouth Interchange, I-76, I-476, PA Turnpike, Germantown Pike, Ridge Pike.


Move in Special Restrictions Apply Call Office for Details

Competative Rates

24 hour access

Open 7 days a week

Protection from inclement weather

Large moving truck accessible

Packing and moving supplies available for purchase

Security Camers

Drive-up units available

100% Saisfaction Guaranteed

3200 Ridge Pike Eagleville, PA 19403

(610) 630-1100 Find our best deals at


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.




Discovering the Value of


OFFICE FURNITURE for the price. By purchasing pre-owned or refurbished office furniture, they are actually able to get a higher quality product than they would have by purchasing new at the same price. For example, you could buy a new, lower quality desk, or a pre-owned high quality desk for the same price or less. The same scenario holds true for all of our pre-owned office furniture; cubicles, seating, conference tables, filing, reception stations and more. By utilizing our pre-owned office furniture you are also being environmentally responsible. By purchasing pre-owned, you are preventing the use of the raw materials necessary to produce new office furniture. EthoSource is able to help businesses earn points toward a LEED certification Many of our customers are amazed at through our eco-friendly office furnithe quality of the product they receive ture solutions. Why buy new office furniture when you can buy pre-owned office furniture that functions the same and looks fantastic, but is a fraction of the price? Think of it like a car, certified pre-owned cars are of the same quality of a new car, but at a lower price, so why buy new? At EthoSource, we liquidate high-end office furniture from large businesses all across the U.S. We carefully select the best inventories from these businesses and bring them back to our facility. After a thorough cleaning and inspection they are made available to our customers. Along with pre-owned solutions, we offer refurbished cubicles that are another great way of saving money without sacrificing quality.

Refurbished cubicles are another source of great value. Through the EthoSource refurbishment process we are able to create a workstation that looks and functions like a new cubicle. Our refurbished cubicles allow customers to customize their workstations by selecting the fabrics, laminates, tiles, configurations and more at significant cost savings compared to new. The end result is a workstation that only you will know isn’t new.

owned and refurbished office furniture and how we can help you save money on your next office furniture purchase, contact Danielle Paul at DanielleP@ or call 610-286-1766. To view a selection of our office furniture inventories visit our website (Submitted Copy; Contact crafanello

EthoSource has helped businesses all across the US experience significant cost savings on their office furniture purchases. To learn more about our pre- SPRING 2012


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Planning Social Networking Websites Email Marketing Search Optimization Measurement

Results Does your marketing produce the results you need? Having realistic plans and achievable goals builds a foundation for you to make informed decisions about managing your marketing. At Why About Marketing we believe that marketing success also requires asking the right questions: Who is your audience? What are the appropriate products and offers? What is your expected outcome? How will you measure success? We can help you by not only providing subject matter expertise but by asking the right questions, guiding you toward the right decisions and the best results.

Great results don’t happen by accident... they come from asking the right questions.



Asking the wrong questions will get you the wrong answers

The question starts innocently enough: “how do I….?” As we talk, it turns out they are already invested in an online tool, and is trying to figure out why it isn’t producing results. Trying out the latest website or tool may seem harmless, but you’re on the path to one of the biggest mistakes you can make in marketing – focusing on tools and tactics before strategy.

I need to be on Facebook It’s not only questions. One of the most frequent statements I hear is: “We need to be on Facebook.” Without hesitation, I ask why. The answer is usually a variation of “everyone else is.” At the risk of sounding parental – just because everyone else is doing something doesn’t mean you should also. Maybe it is the right answer, but you need to answer some other questions first.

Don’t let tactics and tools drive your online marketing It’s easy to “go tactical” – just jump right in and do something. We love the forward motion. Tools are even more fun. Today’s online marketing tools are easy to use and virtually, if not literally, free. For some reason, online marketing tools have this ability to turn off our sense of reason – we don’t even consider our why we are using them. Too often we just jump in and “just do it” (thank you for that pearl, Nike). If you hand someone a hammer, they don’t run off and whack the first thing they see. But give them a social media site, and they’re posting updates like there’s no tomorrow. The reason most people wield a hammer is to get something done. Whether it’s building something or pulling a nail, spoken or unspoken, there’s a goal in mind. Your online marketing needs to have rationale too.

It’s the “who” that really matters Audience. Audience. Audience. And one more time – AUDIENCE. That’s who you are trying to reach. If you don’t know your audience, tactics are immaterial. If you do nothing else, figure out who you want to “talk” to, and the message you are trying to convey. Then you might be ready to think about where you are going build that connection and deliver your message.

Tools come last Tools and tactics are only important in the context of audience and message. Selecting your tools is one of the last things you do in the planning process. You have to assess if it can reach your audience and deliver your message. Advertising on a website that doesn’t serve your audience demographic is a waste of time and money. Once you’ve chosen the right tool for the job, you are ready to consider how you can make it work – you’re ready to ask me “how do I….?”

Maybe you do need to be on Facebook

550 Township Line Road · Suite 350 · Blue Bell, PA 19422


But only if it makes sense for your business. And the only way to figure it out is to do the work and find out if the audience you want is there and ready to hear your message. Dave Wirsching is the Principal at Why About Marketing. He helps solo professionals and small businesses find their audience and turn them into paying customers. He can also be found at (Submitted Copy; Contact


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.





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Plymouth Meeting


From free family-friendly programs to popular stores and restaurants, Plymouth Meeting Mall is a leading shopping, dining, and entertainment experience for area residents, business professionals, and those passing through. There is something for everyone, whether a business lunch, grocery run, shopping spree, family trip, or night on the town. New at Plymouth Meeting Mall for area families is an Indoor Play Area and Kids’ Klub. Whether looking for a free, fun activity on a rainy day for the little ones, or taking a break from a family shopping trip, the Play Area is a popular place. Located in the Center Court area, kids can climb on, crawl through, slide under, and play with interactive, underwater creatures in an enclosed and carpeted space. Comfortable benches line the perimeter so parents are able to sit, relax, and easily watch the kids as they play. The Play Area compliments the new Kids’ Klub, a free interactive program for pre-school aged children. It takes place on the first Wednesday of each month and engages kids cognitively and creatively with storytelling, songs, crafts, and educational games. Plus, Kids’ Klub members receive exclusive discounts at participating mall stores every Wednesday, fun gifts, and advance details about upcoming mall events, such as the chance to meet the Easter Bunny. (He’s available to take photos in his beautiful springtime setting March 16 through April 7.) In addition to new programs are new stores. In late 2011, Ukazoo Books, Main Line Hobbies, Best Buy Mobile, and Auntie Anne’s opened at Plymouth Meeting Mall, and Dave & Buster’s expanded, adding Philadelphiathemed conference and catering rooms and a sports lounge that can be reserved for parties, groups, or meetings. Also, Charming Charlie is opening this spring, completing the outdoor lifestyle retail wing, which features Whole Foods Market and Café, LOFT, Orvis, Chico’s, Coldwater Creek, Jos A Bank, and OLLY Shoes. Charming Charlie specializes in women’s trendy accessories and classic staples at affordable prices, presenting merchandise by color, not category. Massage Envy is also opening soon, and Strawberry and Bolton’s are set to join the mall in November. The new stores join Macy’s, Boscov’s, Aeropostale, Bath & Body Works, Express, H&M, Justice, and Victoria’s Secret, making the mall the best place to shop for moms, dads, grads, and brides this spring. Also, shoppers can purchase the gift that tops most wish lists— the PREIT Mall American Express® Gift Card, which can be used virtually anywhere nationwide American Express® is accepted. For the latest updates, “like” Plymouth Meeting Mall on Facebook, visit or follow us on Twitter @PlyMtgMall. (Submitted Copy; Contact


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.



Have You

Performed a

DATA BACKUP LATELY? Serving Montgomery, Bucks & Delaware Counties since 2005

610-994-0299 Serving Homes and Businesses

Virus & Spyware Removal Networking Hardware Software Data Backups Onsite/Remote Support Dell Computer Sales & Specialist

“Your Personal Help Desk”

1150 First Avenue • Suite 501 King of Prussia

The most important part of your company (next to your employees), is your company data. Your company data includes your customer information, orders, inventory, documents, etc. What would the cost to your company be if you lost this data? From a personal perspective, how would you feel if you lost your family pictures? As soon as you finish reading this article, perform a data backup. Goal The goal behind a data backup is to get your data in more than one location. Once your data is in more than one location, take your backup offsite (If you are backing up your company data, take your backup home. If you are backing up your home computer, take your backup to work – or keep a copy in a safe deposit box). Recovering data from a failed computer hard drive can be very expensive. Data recovery services can cost anywhere from a few hundred dollars to a few THOUSAND dollars. PC’s are not the only computers that can have a hard drive failure. Mac’s have hard drives that can fail too! How do you do this? How do you accomplish a data backup? • Copy it to another location • Burn it to a disk • Run backup software • Pay for an automated service that does it for you Where should you backup to? There are two main categories of backup – local and online (“the cloud”). There are several options for local backups. Local backups can be made to a flash drive, external hard drive, another pc, server, tape, network storage device or optical drive (CD or DVD). Each option has its own pros and cons. Some options are more costly (flash drive), more expensive and complicated to setup (server), slow but cheap (optical drive) and more susceptible to failure (external hard drive). The number of options for online backups is steadily increasing. A few examples include Carbonite, Norton online backup, iCloud and our own online backup solution. • Pros: If you have a fire, your data is safe; most are automatic – there is no user intervention after it is setup. • Cons: Can be expensive if you have a lot of data. Where is your data - really? Is it safe? What is a “cloud” and why would I want my sensitive information in a “cloud”? Restoring/backing up large amounts of data can take hours, even days. Frequency People ask, “How often should I backup?” I ask, “How much data would you be willing to lose (in the event of a failure)?” A day? A week? How much would it cost you to recover/re-enter that much data? Some data may not be re-creatable (like family photos). Test This step may be as important as doing the actual backup. Periodically, test your backups. Test a restore. Make sure that restored files are readable. If an IT professional handles your backups, challenge them to restore a file from a backup. Just make sure that they restore the file to an alternate location - not the location where your existing file resides. Summary Finally, until hard drive manufacturers create drives that never fail or until all of our data is stored “in the cloud”, it is crucial – rather vital – that you backup your data. PC and Mac’s. Now that this is on your mind, go back up your data! In the event of a failure, you won’t be sorry. For more information about data backups, please contact Tom’s Help Desk at (610) 994-0299 or visit our website at (Submitted Copy; Contact



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Social Media Have you had your

Digital mammography is the gold-standard for breast cancer screening. JOI provides screening and diagnostic mammograms using state-of-the-art digital technology.

Yet This Year?

Breast Ultrasound is useful for evaluating breast masses to see whether they are filled with fluid (cyst) or not (solid). Breast Ultrasound does not replace mammography; it is often used along with a mammogram to check a problem in the breast. Mammography is still needed to evaluate the entire breast.


If you’re over 40 and you haven’t had a mammogram, get your first one now. If it’s been more than a year, it’s time to call. Current guidelines from the American College of Radiology (ACR) and Society of Breast Imaging (SBI) recommend screening mammography every year for women, beginning at age 40. According to a recent report, getting a mammogram every year reduces the risk of dying from breast cancer by 30 to 60 percent.

In addition to mammography, ultrasound and MRI are used to evaluate suspicious densities or calcifications in the breast.

Contrast enhanced Breast MRI is not a replacement for mammography but rather a supplemental tool for detecting and staging breast cancer and other breast abnormalities. It may also be beneficial for screening patients at particularly high risk for breast cancer due to genetic predisposition or strong family history, and planning treatment for breast cancer. Breast MRI plays an important role in following treatment for breast cancer. PET/CT is another imaging study which is used for patients that have been diagnosed with breast cancer. The most effective use of PET/CT for breast imaging is to evaluate for cancer elsewhere in the body following a diagnosis of breast cancer and to determine if therapy for breast cancer is effective. This is not used to screen or diagnose breast cancer.

Jefferson Outpatient Imaging (JOI) offers a full range of imaging Call today to schedule your appointment at Jefferson Outpatient services including women’s imaging at the East Norriton location. Imaging: 610-277-3202. Our staff is available to answer all your All breast exams performed at JOI are interpreted by the board-cer- questions and assist you as needed. tified, subspecialty breast imaging radiologists from Thomas Jefferson University Hospital (TJUH). Subspecialty expertise often results (Submitted Copy; Contact in more accurate diagnostic interpretations.


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.



HEALTH links National Sponsored By:

Montgomery Hospital

Nutrition Month

March is National Nutrition Month®. National Nutrition Month® is a nutrition education and information campaign that focuses on the importance of making healthy food choices and developing good eating and teens should get 60 minutes or more a day. Adults should get 2 hours and physical activity habits. and 30 minutes or more a week of activity that requires moderate effort The theme of this year’s National Nutrition Month is Get Your Plate in such as brisk walking. Shape. It stresses the importance of nutrition as a key component of good health, along with physical activity. People of all ages benefit from Find more healthy eating tips at: making healthful eating, physical activity and lifestyle choices. Before • you eat, think about what goes on your plate or in your bowl. Foods like • vegetables, fruits, whole grains, low-fat dairy products and lean protein • foods contain the nutrients you need without too many calories. Over the If you have further questions, you can contact the Division of Health Proday, include foods from all the food groups. motion at the Montgomery County Health Department at 610-278-5117. The Montgomery County Health Department in conjunction with the American Dietetic Association (ADA) would like to offer the community tips on healthful eating and the benefits of exercise. Please remember to National Nutrition Month® 2012 Recipes see a physician before beginning any exercise program. Try the following Academy of Nutrition and Dietetics tips to “Get Your Plate in Shape." Make half your plate fruits and vegetables. Eat a variety of vegetables, especially dark green, red and orange vegetable plus beans and peas. Fresh, frozen and canned vegetables all count. Choose “reduced sodium” or “no-salt-added” canned vegetables. Add fruit to meals and snacks. Buy fruits that are dried, frozen or canned in water or 100% juice, as well as fresh fruits. Make at least half your grains whole. Choose 100% whole-grain breads, cereals, crackers, pasta and brown rice. Check the ingredients list on food packages to find whole-grain foods. Switch to fat-free or low-fat milk. Fat-free and low-fat milk have the same amount of calcium and other essential nutrients as whole milk, but less fat and calories. If you are lactose intolerant, try lactose-free milk or a calcium-fortified soy beverage. Vary your protein choices. Eat a variety of foods from the protein food group each week, such as seafood, nuts and beans, as well as lean meat, poultry and eggs. Twice a week, make seafood the protein on your plate. Keep meat and poultry portions small and lean. Cut back on sodium and empty calories from solid fats and added sugars. Drink water instead of sugary drinks. Select fruit for dessert. Eat sugary desserts less often. Choose 100% fruit juice instead of fruit-flavored drinks. Look out for salt (sodium) in foods you buy. Compare sodium in foods and choose those with lower numbers. Add spices or herbs to season food without adding salt. Make major sources of saturated fats such as desserts, pizza, cheese, sausages and hot dogs occasional choices, not every day foods. Select lean cuts of meat or poultry and fat-free or lowfat milk, yogurt and cheese. Switch from solid fats to oils when preparing food. Enjoy your food but eat less. Get your personal daily calorie limit at www. Keep that number in mind when deciding what to eat. Avoid oversized portions. Use a smaller plate, bowl and glass. Cook more often at home, where you are in control of what’s in your food. When eating out, choose lower calorie menu options. Choose dishes that include vegetables, fruits and whole grains. Write down what you eat to keep track of how much you eat. Be physically active your way. Pick activities that you like and start by doing what you can, at least 10 minutes at a time. Every bit adds up and health benefits increase as you spend more time being active. Children



Southern Corn Chowder Mary Etta Moorachian, PhD, RD

I have lived in six different Southern states and all of them claim corn as a favorite ingredient. Although there are many different varieties of corn, all are good in chowder.

6 servings 1.

Melt the butter in a Dutch oven over low heat. Saute the onion and celery for 3 to 5 minutes.


Add the potatoes, chicken stock and nutmeg. Cover and simmer until the potatoes are tender.


Combine the flour and the milk in a small bowl; whisk until smooth. Add to the potatoes and stir until thickened.


Stir in the corn, heat through and serve.

3 tablespoons butter 1 medium-size onion, chopped 1 stalk celery, diced (1/4 cup) 1 pound medium-size baking potatoes, diced (peel on) 1 14-ounce can reduced-sodium chicken stock


1/4 teaspoon nutmeg

Spice it up by adding hot sauce such as Tabasco if you like a little more kick to your chowder. Using a small amount of butter in this recipe lends a rich flavor but adds only 7 grams of fat per serving, an excellent cost-to-benefit ratio.

1/4 cup all-purpose flour 3 cups nonfat milk, divided 3 cups fresh corn kernels, blanched or one 20-ounce bag frozen corn thawed

Serving size: 1 cup Nutrition Facts per Serving: Calories: 260 Fat: 7 g Cholesterol: 20 mg Sodium: 180 mg Fiber: 5 g Protein: 11 g

Saturated fat: 4 g Carbohydrates: 45 g

Recipe provided courtesy of John Wiley & Sons, From American Dietetic Association Cooking Healthy Across America by American Dietetic Association and Food and Culinary Professionals, A Dietetic Practice Group of ADA ©2005, John Wiley & Sons.

Hawaiian Pork and Peas (Over Rice)

Pork and peas is a favorite combination in Hawaii, as is the unique blend of seasonings in this almost complete meal. Just cook some rice and your meal is done.

Stacy Haumea, RD 1.

Heat the oil in a large non-stick skillet. Saute the pork and garlic for 10 minutes.


Drizzle the soy sauce over the pork.

2 teaspoons canola oil


Stir in the tomatoes, red peppers, pimientos, cinnamon, black pepper and bay leaf.

1 pound lean pork, cut into chunks


Bring to a boil; reduce heat, cover and simmer for another 20 minutes.

2 cloves garlic, chopped


Meanwhile, cook the rice as directed on the package.

2 tablespoons reduced-sodium soy sauce


Add the peas to the pork mixture and return to a simmer. Cover and simmer for 5 more minutes.


Remove the bay leaf.


Serve the meat over the rice.

6 servings

1 14 1/2-ounce can spicy stewed tomatoes 1 7-ounce jar roasted red peppers in brine, drained and chopped 1 4-ounce jar chopped pimientos with juice


⁄8 teaspoon ground cinnamon (or 1 cinnamon stick)

Serving size: 3/4 cup meat mixture plus 1/2 cup rice

This dish may be made one to two days ahead of time and reheated; the longer the meat and vegetables marinate, the more intense the flavors.


⁄8 teaspoon ground black pepper


1 bay leaf 1 10-ounce package frozen petite peas 3 cups cooked white or brown rice

Nutrition Facts per Serving: Calories: 300 Fat: 7 g Cholesterol: 45 mg Sodium: 500 mg Fiber: 4 g Protein: 22 g

Saturated fat: 2 g Carbohydrates: 36 g

Recipe provided courtesy of John Wiley & Sons, From American Dietetic Association Cooking Healthy Across America by American Dietetic Association and Food and Culinary Professionals, A Dietetic Practice Group of ADA ©2005, John Wiley & Sons.

1430 Dekalb Street P.O. Box 311 Norristown, PA 19404 Phone: (610) 278-5117 Fax: (610) 278-3971

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A Nice Place to Visit.....

This phrase describes the atmosphere of a very unique dental practice in Norristown, PA. This is not a multi-location clinic, nor a multi-doctor practice. Dr. Facchiano personally delivers individualized, comprehensive care to every patient.

Creating the perfect SMILE...for YOU! Celebrating 10 Years of Smiles

A Nice Place To Visit………………….. Dr. Facchiano provides dentistry for the whole family. From routine dental care and cleanings to cosmetic dental services such as teeth whitening, porcelain veneers, crowns, bridges and implant restorations. She also provides screening for oral cancer and gum disease, deep gum scaling and treatment with a state of the art diode laser, as well as root canals, extractions, and dentures.

A Nice Place To Visit………………… At Dr. Facchiano’s office you’re never a number. We know each and every patient and consider many of them our friends. In fact, a high percentage of our business is from long time patients and word of mouth referrals. We take that responsibility very seriously and strive to live up to the trust placed in us.

• Personal & Relaxing • Cosmetic & Family Dentistry • Implant Restoration

Anne M. Facchiano, D.M.D., F.A.G.D. 1639 Pine St. Norristown, PA 19401

About Us………………… Dr. Anne Facchiano graduated from Temple University School of Dentistry in 1995, and completed a General Practice Residency there in 1996. She practiced as an Associate in the area for several years before purchasing her practice located in a charming Norristown neighborhood. Dr. Facchiano is an Adjunct Clinical Professor of Restorative Dentistry at Temple, and a member of the American Dental Educators Association.

• Soft Tissue Laser • In Office Whitening • Evening & Saturday Appointments


A Nice Place To Visit

A member of the Academy of General Dentistry since 1996, she was awarded Fellowship in the Academy in 2010, an honor bestowed on fewer than 10% of members. In addition, Dr. Facchiano is a member of the American Academy of Cosmetic Dentistry, and the National Association of Professional Women. Denisha Hall is a Dental Assistant and Certified Dental X-Ray Technician, as well as Office Manager and Insurance Coordinator, so no matter where you are in the office you will see her bright smile and experience her warm and friendly assistance. She is currently working towards a bachelor’s degree in Business Healthcare at Gwynedd Mercy College.

A Nice Place To Visit………………… With convenient hours and a clean, modern office, you’ll feel completely comfortable with us. We look forward to meeting you! (Submitted Copy; Contact


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.





The last thing a small business needs is to have an employee lodge a sexual harassment complaint against the business or another of its employees. Businesses should be aware of acceptable behavior and practices in the workplace, so as not to make employees uncomfortable. An off color joke of a sexual nature or a pin-up from a men's magazine hanging in an employee's cubicle can result in serious consequences to the business.

Sound Solid Solutions for your Security Concerns.

The first sign of impending trouble will come in the form of a complaint to a co-worker about the actual or perceived offender of sexual harassment. The company needs a means for employees to report incidents involving themselves or other employees. This reporting system needs to be confidential.

Let The Security Advisors put our unique blend of law enforcement and corporate investigative experience to work for you. Call us for a free consulta consultation.

What do you do when you receive a sexual harassment report? First, you should check your sexual harassment policy. If you don't have a policy, then you had better write one. It should be clear, concise and inclusive of false reporting consequences. Second, conduct an impartial investigation, or fact finding, into the allegations.


If this is done fairly, impartially and thoroughly, the truth will be discovered and you can then deal with the situation.

Call us for a free initial consultation

For help with drafting a sexual harassment policy or with conducting an investigation or fact finding, call The Security Advisors for a free consultation (610-227-7700).




(Submitted Copy; Contact

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The Optimal Salesperson

Optimal Salesperson


Mastering the Mindset of Sales Superstars

Raise Expectations Improve Performance

Expectations are powerful. From birth we are subject to them. We are expected to roll over, crawl, walk, babble, talk and eat with utensils on a somewhat rigid schedule. If we are not on schedule, parents, doctors and specialists intervene to see what is going wrong. As we get older we are expected to act in a certain way by our parents, our friends, teachers and coaches. Some parents expect their kids to be doctors; some expect them to be craftsmen or politicians. If we decide to do other than what is expected of us, then usually there is stress involved as we try to break free from the expectation. Unfortunately this trend continues into adulthood. We absorb expectations unconsciously from the world around us. Consequently we have a certain belief about what is possible and that belief is based on our everyday experience of the world. We bring this process to our job as salesperson. We have a certain belief about how much we can earn and how much can be sold in a given year. We tell ourselves that these beliefs are reality based on the actual data. For proof we say things like: “The average salesperson in this industry makes $95,000. I think I am a little better than average so I am doing well at $105,000.” When I suggest to a salesperson who has that mindset that they should be able to earn $200,000, they explain how I don’t understand the industry, or reality or what the obstacles are that prevent that from being possible. If I point out that someone in another company is doing it, they politely explain that her situation is different because of some factor real or imagined. No one becomes a champion by accident. In every World Series or Super Bowl winning locker room the winners say “We set this as a goal at the beginning of the year. No one else believed in us, but we believed on ourselves and in each other.” You never hear the winners say “We don’t know how we got here. We never actually thought we would get this far. We would have been happy to win half of our games.” So take a lesson from that. If you are failing, expect to succeed. If you are succeeding expect to excel. And if you excel, expect to dominate. If you dominate you already do what I suggest in this article. Napoleon Hill said it best 65 years ago “Whatever the mind can conceive and believe it can achieve.” The trick is to set your expectation high and then believe that it is possible. Once you do that you have been trained since birth to achieve that expectation. Dan Caramanico is a sales development expert and is president of Caramanico Maguire Associates, Inc. Sign up for his weekly one minute video sales tip at (Submitted Copy; Contact

FREE ONLINE SALES TRAINING Do you have the Mindset of a Sales Superstar? Is Your Closing Rate too Low? Do You Consistently Hit Your Sales Goal? If you answered “NO” to any of the above then you will want to subscribe to the free sales mini-series

The Three Secrets of the Optimal Salesperson In this three part mini-series you will learn: How your self limiting beliefs prevent your success How to qualify prospects to increase your closing rate How to make sure that you reach your sales goals


The mini-series is sponsored by:

Caramanico Maguire

Associates, Inc.

Sales Force Developement Experts

Since 1986 Caramanico Maguire Associates, Inc. has been coaching and training individuals, small businesses and major corporations to increase their sales effectiveness and make that quantum leap to the proverbial “next level”

Phone: 610 940-4430 350 Sentry Pky., Ste. 110, Bldg. 610, Blue Bell, PA 19422 W E D ON ’ T C UT C ORNERS ... W E C LEAN T HEM P. 267.217.2003 COMMERCIAL CLEANING, LLC

Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.





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Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.



A tenant's right to Assign or Sublet a Commercial Lease

by Barbara Anisko, Esquire Over the past several years as businesses struggle to ride out the tough economic times, they have had no choice but to downsize. Tied to commercial leases for more office or retail space than they need, an assignment of the lease or the subletting of the extra space seems like an attractive way of saving on expenses. In making the decision whether to assign or sublet, the tenant should first carefully examine its lease to determine whether the lease contains any provisions prohibiting or restricting assignment or subleasing. Commercial leases, like any other contracts, are governed by their terms. Therefore, whether a tenant has the right to assign a lease to another party or to sublet the leased premises to another tenant depends on the language of the tenant’s lease with the landlord. If the lease does not contain language prohibiting or restricting the assignment or transfer of a tenant’s interest, a tenant is free to assign or transfer all or part of its interest. A tenant is not required to obtain prior consent of the landlord, unless the lease contains language requiring the tenant to obtain prior consent of the landlord.

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In making the decision whether to assign or sublet, the tenant should also understand the legal differences between the two concepts. An assignment of a lease is the transfer by the tenant of all of the tenant’s rights and interest in the lease. In an assignment, although the assignee tenant effectively steps into the shoes of the assigning tenant, the assigning tenant continues to remain liable to the landlord on the lease. With an assignment, if the assignee breaches, the landlord has the right to enforce the terms of the lease against the assigning tenant or the assignee tenant.

sublease may transfer all or a part of the leased premises, for all or a part of the lease term, and under terms that are similar or materially different from the lease. As with an assignment, the tenant remains liable to the landlord on the original commercial lease. With a sublet, the landlord does not have a legal right to enforce the terms of the original lease or sublease against the subtenant in the event of breach. There are many different practical and legal considerations involved in negotiating and documenting the terms of an assignment or sublease including the legal consequences to the tenant under the assignment or sublease if landlord terminates the lease. Therefore, an experienced real estate attorney should be consulted so that the parties understand the consequences of such transactions and their competing interests are protected. Barbara Anisko, Esq. Kaplin Stewart 910 Harvest Drive P.O. Box 3037 Blue Bell, PA 19422-0765 610-941-2457 610-684-2002 (fax)

A sublease is different from an as(Submitted Copy; Contact crafanello signment. A sublease is a separate contract between the transferring tenant and the subtenant. The

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The Small

Business Legal ckeck-up

by Joshua C. Quinter, Esquire It’s that time of year when we all get to start fresh. People are making resolutions in an attempt to better themselves. This is certainly a good thing, but don’t forget to make a similar effort with your small business. Here are a few things to consider from a legal perspective: (1) Do I need to update my contract forms? Whether your business is simple or complex, the law of contracts generally governs commercial transactions. Each year the government passes laws that impact contractual relationships in a myriad of ways. If you don’t have a standard form contract, consider whether one might be appropriate. If your company already has a standard contract, consider whether it needs to be revised.

payment from customers and clients does not have to be a complete drain on resources. Develop a collection policy – whether it involves legal action or not – and stick to it. Updating your contract to include collection costs can help here.

(2) Does my insurance cover that? It is not uncommon for small businesses to purchase in(5) Is my litigation smart? Litisurance for things such as a slip gation is often driven by ego, and fall on company property to emotion, or some other motivaworkers’ compensation each year tion. Ask yourself whether any without reviewing their needs. of your pending litigation is a Circumstances, and thus needs, smart business move. If not, try change over time. If you have to find a way out of it. not recently assessed your company’s risks and policies, now is a These are a few questions to get you good time to do so from a cost started. If you would like a more thorough review, see number 3 and coverage perspective. above and talk to your accountant, (3) Who are my consultants? Ev- insurance broker, and/or lawyer. ery small business owner should have an accountant, an insurance Joshua C. Quinter, Esq. agent, and a lawyer they trust. Kaplin Stewart The specialized knowledge each 910 Harvest Drive possesses can be extremely help- P.O. Box 3037 ful and also allow a small busi- Blue Bell, PA 19422-0765 ness owner to focus on what they 610-941-2521 are good at – the business side of 610-684-2024 things. The start of the year is a good time to examine these re(Submitted Copy; Contact crafanello lationships and make a change if necessary. (4) What is my collection policy? It is already hard enough to get work in this economic environment. Waiting on payment only makes things worse. Collecting

Penn Liberty Bank Announces

Capital Access


Penn Liberty Bank is offering a Business Capital Access Program (CAP) that has earmarked $20 million in business loan funds available to businesses in Southeastern Pennsylvania to support capital requirements for expansion and job creation activities. This program is being offered through the first quarter in 2012. "We remain dedicated to helping our communities by providing funds to area businesses facilitating expansion and job creation activities. Economic downturns have hurt area businesses and continued uncertainty has delayed expansion decisions. Penn Liberty Bank is ready to help support businesses who want to move forward with growth plans," stated Brian Zwaan, President and COO. "Over the past year we have lent over $100 million to local businesses in our communities and we are excited to be able to continue that support with this new program. It has been gratifying to witness the positive economic results from previous lending programs. Our current CAP initiative will allow us to assist even more local businesses and have a greater impact on the surrounding areas," Commented Patrick J. Ward, Chairman and CEO. Penn Liberty Bank's Capital Access program offers affordable rate loans in amounts up to $2 million to creditworthy businesses in Southeastern Pennsylvania with annual revenues up to $10 million. All documentation closing costs and loan origination fees are waived for loan amounts up to $500,000 under this program. Businesses interested in the Capital Access Program should call Jim Danna at 610-535-4522 or send an email to CAP@ For more information about Penn Liberty Bank visit (Submitted Copy; Contact


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.



Your Health into Your Own Hand g n i k s Ta

Interested in


your BEST? By Maria Gelet, H.C.

Appetite for Nutrition • Private Health Counseling • Healthy Cooking Classes • Grocery Tours • Meal Planning

• Individual Health Plans • Improving Your Life Through Food

Maria Gelet, H.C. ~ Health & Nutrition Counselor Collegeville, PA


Gentle & Professional Dentistry for the Entire Family


PEDIATRIC DENTISTRY Jay Goldsleger, DDS Scott Goldsleger, DDS Ibrahim Durra, DMD Amita Patel, DMD Natalie De Barros, DMD Abbey S, DMD Matt Boswell, DMD ORTHODONTISTS Bryan Ruda, DMD

GENERAL DENTISTRY Larry Schlarb, DMD Skip Hoerz, DMD Ama Soleye, DMD Andrew Rush, DMD Kristine Rushby, DMD Jenette Intrachat, DMD ENDODONTICS Andrew Greenstein, DMD


357 S. Gulph Rd. • King of Prussia, PA 19406



Interested in feeling your best? Appetite for Nutrition can show you how. I am Maria Gelet and I have had a lifelong passion for healthy eating. It was my thirst for knowledge of healing foods and desire to help others that led me to study nutrition. Following my dream, I attended the Institute for Integrative Nutrition, where I was trained in more than one hundred dietary theories, holistic nutrition, and a variety of practical lifestyle coaching methods.

the equivalent of eating one and a half pounds of mature broccoli! It’s true! All of the benefits, and none of the bloating!

Don’t leave your future health to chance; take your health into your own hands, commit to a healthy lifestyle and a promising future. Working together, you’ll develop a deeper understanding of the food and lifestyle choices that work best for you. It is my intention to assist you in implementing lasting changes that will improve your energy, balDrawing on my knowledge, to- ance, weight management and gether can we devise a plan that overall wellness. works for you as an individual, You’re invited into my kitchen creating a personalized “roadvia my Sinfully Nutritious food map to health” that suits your blog. This is where I share reciunique body, lifestyle, preferpes, pictures, stories, and nuences and goals. As you know, tritional tips about the meals I planning is the key to success. make for my family every day. You plan for retirement with a I believe it’s important to share 401k, IRA or a pension, but what great meals, especially with famabout planning for future well ily and friends, because in these being? You only get one body, moments we nourish not only and like saving now affects your our bodies, but our souls as well. future wealth, what you put in your body now directly affects Are you ready to feel your best? your future health. Invest in Curious about how health and your health, because your future nutritional counseling can help wealth depends on it. you? Let’s talk. Schedule a free initial consultation with me toSometimes it is the smallest day. 610-636-5130. changes that can make the biggest difference. Did you know (Submitted Copy; Contact crafanello broccoli has important cancer preventing and fighting nutrients? But you don’t have to eat multiple heads of broccoli to get these nutrients; you can easily swap the heads for sprouts. Sprouts contain nearly 50 times the cancer preventing nutrients. One ounce of broccoli sprouts is

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Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.



The YMCA -

Good For

BUSINESS experienced by our members and their families. How is the YMCA good for your business? When most people think about the YMCA, they might think about fitness classes or childcare programs. Maybe they think back to when they were a child and attended a Y Day Camp or swam at the Y pool. So often, individuals think of the Y in relation to the personal experience they, or a friend, have had. The core program areas for a YMCA address Youth Development, Healthy Lifestyles and Social Responsibility. All our programs address at least one of these program areas, often more than one at a time. Each day, our success is measured by the smiles and personal growth



Healthy employees make better employees. The YMCA encourages companies and businesses to encourage personal wellness for their employees. Through Corporate Business Weeks, a company can set a period of time through which their employees can “use” the YMCA for free. Starting a new habit is always difficult for most of us and the YMCA knows that. Let us help you encourage your employees to start a fitness program by coordinating a Corporate Business Week for your employees. It is simple and free. And should your employees decide to join, we have a special consideration for companies when 5

or more individuals join. Ask us – advance our new development. we would love to work with you! Want to be more active in advancing our cause and the Y’s mission? What is not so obvious about the – contact us at 610-539-0900. YMCA and its benefit to the business community is our members - What is good for YMCA business who come through our doors ev- may be good for yours as well. Be eryday. When a YMCA is part of it personal wellness or business a community, people go. On their wellness, the YMCA is ready to way to the Y, they may pass your become a part of your team. business giving your company an Mission of the YMCA: To put opportunity to appeal to new or Christian principles into practice returning consumers. Job are crethrough programs that build ated at a YMCA which enhances healthy spirit, mind and body for consumer spending as well. all. The Freedom Valley YMCA at (Submitted Copy; Contact crafanello Audubon may be on the cusp of this opportunity for West Norriton businesses with the proposed development of a full facility YMCA at the former Markley Farms property. The new YMCA is looking forward to being a growing and thriving part of the West Norriton business community. As always, we appreciate the support of local businesses in any endeavor as is demonstrated through our YCares campaign and the support many have given. We look forward to the business community’s continuing support as we look to

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Time to


Charge your

NEXT EVENT! Arnold’s Family Fun Center is redefining Company meetings and events... one race at a time! Their race-themed facility offers something for everyone… and is a FUN alternative to business as usual. If you’re looking for the WOW factor for your next Company or Team-Building event, gear up for the ultimate adrenaline rush at Arnold’s Family Fun Center, where they are always passionate about making sure YOUR corporate event is the most memorable yet. Whether your event goals are to strengthen your team, build camaraderie, reward or rev up your guests, Arnold’s numerous event options provide a high octane team-building experience that will have lasting results back at the office. Bring out your group’s competitive spirit by racing around the one-third mile track in their fast, all-electric Pro-Kart Go-Karts, zapping the opposing team in the Laser Tag Arena, striking up some fun in the new Bowling Center, or teeing off in the challenging 9-hole Black Light Mini Golf course. Not your speed? Then set yourself on cruise control, relax and unwind in the largest Arcade in Eastern PA with over 200 games to keep you fully engaged and entertained.

A variety of meeting room and banquet facilities are available to accommodate up to 300 guests, with audio-visual support, internet access and free WiFi throughout the facility. Companies can also rent the Main Go-Kart Track or Laser Tag Arena granting their group exclusivity to the attractions at a reasonable hourly rate. Groups of 500 or more can rent the entire Fun Center complex for a FUN day or evening event. Arnold’s on-site chef can prepare tantalizing treats from continental breakfast buffets to full-course banquets. Delicious choices to fit every budget can be individually selected from Arnold’s extensive catering menu. Plus, Arnold’s All-You-Can-Eat Pizza and Salad Bar Buffet is open on Friday, Saturday and Sunday, and can be added to any event package on those days. So, start planning your next special event today! Be sure to ask about our corporate discounts to members of the Montgomery County Chamber of Commerce. Call Nancy Roggio, Sales and Marketing Director, at 484-5766716, or email her at nroggio@

Arnold’s is located directly across from the Greater Philadelphia Expo Center, at V2200 West Drive, just off the Route 422 Oaks Exit in the 422 Business Arnold’s offers a variety of Center in Oaks, PA. It is open Corporate Event Packages with year-round, rain or shine, and substantial multi-tiered group parking is free. For more info, discounts to help you accomplish visit your Corporate objectives and (Submitted Copy; Contact crafanello create an exclusive event that puts YOU in the driver’s seat, and fits within your budget and busy schedule.


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.



We Use Water-Fed Poles …They are Safe and Environmentally Friendly When working above the first-story level our cleaners often use water-fed poles, a “system” using purified water in conjunction with a brush tool. The system is a safe, effective way to clean windows without using a ladder, which can be impractical and/or too dangerous for hard-to-reach windows. The “water-fed” pole uses regular tap water that is hooked to our mobile de-ionized water filtration unit. The de-ionizer is used to reduce calcium, salt and other particles found in regular tap water from about 400 particles per million (ppm) to about 1 ppm—creating essentially “pure” water. NOTE: The typical bottled water that you buy in the store, contains about 225 ppm and is perfectly safe to drink, but if you were to see this water evaporate on a piece of glass, you would notice that it leaves some “residue.” De-ionized water will not leave residue—No Spots! …Cleaning with a Water-Fed Pole Is Thorough Water from the de-ionized unit is pumped through the brush tool and squirted on the window while the cleaner uses the brush to agitate any dirt or debris on the window. Once the entire piece of glass has been scrubbed with the brush, the “pure” water is used to rinse the particles away, and the window dries spot free! ..Difficult Windows to Clean? Contact Us, We Can Help 610-630-3474 3119 W Ridge Pike Eagleville, PA 19403 (Submitted Copy)

Eat. Drink. Play. Party!


FUNction! Gift Cards Available! SPRING 2012


New 7,000 square foot state of the art meeting facility and larger gaming area. 610.832.9200

500 West Germantown Pike • Plymouth Meeting, PA 19462 Located in the Plymouth Meeting Mall

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• Hard Drives • Monitors • CPUs

Take a Bite out of your e-risk

Total Security and Environmental Compliance

100% Destroyed 100% Recyclable 0% Risk


• Phone Systems • Copiers • Printers


Earth DAY


Kate Harper

According to the EPA, over 3 million tons of e-waste was generated in 2008 and only 13.6% was recycled. The other 86% ended up in landfills. E-Waste accounts for 70 percent of the overall toxic waste currently found in landfills. Examples of toxic wastes are lead, nickel, cadmium, and mercury. Televisions and CRT monitors can contain up to seven pounds of lead. Recycling your electronics will keep toxic wastes out of the landfills and the materials can be recycled. According to the EPA, recycling 1,000,000 laptops saves the energy equivalent to the electricity used by 3657 homes in a year.

61ST LEGISLATIVE DISTRICT 1515 DEKALB PIKE, SUITE 106 BLUE BELL, PA 19422 PHONE 610.277.3230 FAX 610.270.1677


Earth Day is right around the corner. Earth Day started back in 1970 and is celebrated every year on April 22. Earth Day is celebrated to educate and raise awareness about the earth and the issues that affect it. GigaBiter celebrates Earth Day the whole month of April in order to do our part in saving the Earth from the growing problem of Electronic Waste (e-waste). E-Waste is defined as appliances using electricity that are old, have reached their end-of-life, or discarded. GigaBiter destroys and recycles all electronic devices including computers, monitors, laptops, battery back-ups, and small consumer electronics. Visit us during the month of April to recycle your old electronics and help us save the Earth from the growing problem of e-waste ending up in landfills.

GigaBiter also provides total information elimination, removal of electronic fields that adhere to the requirements of Homeland Security Standards and the National Security Agency (NSA). Our goal is to keep your information safe while also saving the Earth one electronic at a time. Do your part and recycle your electronics this Earth Day. PAID FOR BY “FRIENDS OF KATE HARPER”

(Submitted Copy; Contact


Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.





4th Annual Fundraiser

Mission Kids is holding its 4th annual fund-raiser, Mission Possible, on April 19th at the Philadelphia Marriott West in Conshohocken. Hosted by Pat Ciarrocchi of CBS3 and co-chaired by DIna Fink and Pauline McDaniel, the event is a cocktail party with a Silent and Live Auction. In addition, this year there is an Ad Book which will be distributed at the event. For information on sponsorship or to purchase an ad, please contact Dina Fink at dfink@missionkidscac. org . Tickets can be purchased online at - click on the "Mission Possible" tab. All proceeds will benefit Mission Kids.

Mission Kids is the Child Advocacy Center of Montgomery County. Although a nonprofit organization, all child abuse victims under the age of 18 are interviewed at Mission Kids for their forensic interview. Mission Kids provides a multidisciplinary center for the team investigation of child abuse, following standards established by the National Children's Alliance and the federal Department of Justice. Mission Kids centralizes the necessary support services, easing the criminal justice process for child victims and their families. In this child-friendly setting, trained forensic interviewers conduct one interview, which is observed by a multi-disciplinary team, greatly reducing the number of times a child victim must tell his story. Since opening its doors in September of 2009, over 800 children have been interviewed at Mission Kids. Mission Kids was founded by Montgomery County District Attorney Risa Vetri Ferman and the late W. Norriton Chief of Police John McGowan. (Submitted Copy; Contact crafanello@localpagespublishing. com)

All board members except for Megan Nicoletti. Left to right front row:  Peter Madden, Megan Nicoletti, Dina Fink, Pauline McDaniel.  Top row: mark Nicoletti, Executive Director Abbie Newman, and Risa Ferman.

From L to R: Dina Fink, Mark Nicoletti, District attorney Risa Vetri Ferman and Pauline McDaniel. All are board members, Mark is President of the Board.  He and his wife Megan hosted the Patron Party at their home on Feb. 1.

Did You Know? Research has shown that 83% of consumers said they would be more likely to buy from a web site with a video commercial than a company that did not have one. And over 71% said that a video commercial added instant credibility to the company. Also, a study by The Wharton School of Business proved that video boosts comprehension and retention by 50% over live presentations. We consult with you to understand your business vision, key marketing goals, and the products or services you want to feature. Then we help you promote your video across the entire web.

WE PRODUCE VIDEO FOR BUSINESS! Our flexibility, turnaround times and collaborative approach take the stress out of video production. | Studio Phone 610.344.3955 SPRING 2012


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Spotless is a U.S.Veteran owned company and an employer of U.S.Veterans.




“Offset Rising Energy Costs with Efficient Windows and Doors”

63 Years In Business!


• Awnings • Bay Windows • Bow Windows • Fiberglass Doors • Fiberglass Windows • Garden Windows • Gutters • Patio Covers



• Shutters • Sliding Patio Doors • Steel Doors • Storm Doors • Screens • Storm Windows • Vinyl Windows • Wood Windows



Why Go Anywhere Else? 48 W. Germantown Pike East Norriton

(Opposite Wal Mart & Pep Boys)

Call Today!!!


Montgomery County Medical Society MCMS SPEAKERS BUREAU Visit to schedule a medical professional to speak to your organization. Since 1847, MCMS has been the leading healthcare advocate for physicians, patients and practices in Southeastern Pennsylvania. Is your doctor a member? Call MCMS for more information.

610.878.9530 Email:


There Any




Why bother now? Is

Joe, Pam and Rich Graboyes

Providing local quality service, American products, and saving you money!

to-door selling aluminum storm doors. Since then, we have been the longest continually running business in East Norriton Township. Of course, much of our success at Graboyes is due to our standard of fairness and family values that have built our company up over the years. We’re not in it to make a quick dollar, we run slow and steady, doing quality work and making friends all along the way. It’s never just about getting a job done, it’s about getting it done right. That’s what we do here at Graboyes, we make sure every job is a job done well.

With energy rebates expiring, why bother replacing windows and doors in your home? Is there any benefit now? Rich Graboyes says yes. Replacing drafty, poorly insulated windows can end up saving you lots of money on your energy bill. By replacing any moderately drafty windows in your home, you could end up saving 20 to 25 percent on your energy bill. Older homes with draftier windows could even see savings of 30 percent or more! Not only are you saving energy and

money, but you’re also adding to the beauty of your home – inside and out. Every one of our windows and doors is made in America. When you buy from us, you’re not just saving yourself energy money you’re supporting the economy. It’s a win-win situation! Graboyes is a business with humble beginnings, started in 1949 when founder Joe Graboyes went door-

We offer quality, local service. Located right here in East Norriton, the vast majority of our work is in the Montgomery County, but we service all of Philadelphia: lower Bucks county, Delaware and Chester counties, and even parts of Berks county. As a family owned and operated business our values help guide our business. We don’t look at our customers as just customers, but as friends. We make it our responsibility to make sure that every customer receives quality service and excellent treatment. When a customer calls with a problem we listen and then we solve it. That’s what our business is all about: Integrity, Service, and Excellence. (TS Rebecca Whitpan) (Submitted Copy; Contact crafanello

Your Business Can Save On Energy Costs!

Montgomery County News Magazine  
Montgomery County News Magazine  

Spring 2012 issue of Montgomery county PA, leading B2B publication