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STATEWIDE POLITICAL ADVERTISING Montana Marketing Group


Montana Marketing Group

The Montana Newspaper Association and the Montana Marketing Group have joined together to offer exclusive statewide print and online advertising packages to successfully reach Montana voters. Why place your political advertising through the Montana Newspaper Association? • Get total market coverage through our network of newspapers and newspaper websites • Save considerable time and money compared to placing ads individually

• Work with the Montana Marketing Group, a full service advertising agency with over 25 combined years of experience placing effective marketing campaigns in Montana and a leader in digital advertising strategies.

• Enjoy the ease of one consolidated payment

2 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


OUR REACH

364,297 OVER 22 MILLION Total Household Circulation

Page Views Monthly

Scobey Plentywood Libby

Conrad

Bigfork Thompson Falls

Glasgow Fort Benton

Great Falls

Ronan Seeley Lake Missoula

Wibaux

Lincoln Helena Roundup

Hamilton

Ekalaka Big Sky

CITY NEWSPAPER DIST. Anaconda Anaconda Leader 3415 Belgrade Belgrade News 4458 Big Sandy Mountaineer 612 Big Sky Explore Big Sky 6000 Big Sky Lone Peak Lookout 2400 Big Timber Big Timber Pioneer 1244 Bigfork Bigfork Eagle 1013 Billings Billings Outpost 8309 Billings Billings Times 1020 Billings Billings Gazette 42396 Boulder Boulder Monitor 775 Bozeman Exponent 2300 Bozeman Bozeman Daily Chronicle 15367 Broadus Powder River Examiner 1198 Browning Glacier-Reporter 2106 Butte Montana Standard 11973 Cascade Cascade Courier 603 Chester Liberty Co. Times 1020 Chinook Journal News-Opinion 1606 Choteau Choteau Acantha 1678 Columbia Falls Hungry Horse News 2205 Columbus Stillwater Co. News 1404 Conrad Independent-Observer 1864 Culbertson Searchlight 657 Cut Bank Cut Bank Pioneer Press 1331 Dillon Dillon Tribune 2266 Ekalaka Ekalaka Eagle 1101

CITY NEWSPAPER DIST. Ennis Madisonian 2149 Eureka Tobacco Valley News 2060 Fairfield Fairfield Sun Times 957 Forsyth Independent Press 1247 Fort Benton River Press 1630 Glasgow Glasgow Courier 2653 Glendive Ranger-Review 2932 Great Falls Great Falls Tribune 29049 Hamilton Ravalli Republic 3414 Hardin Big Horn Co. News 1416 Harlowton Times-Clarion 1052 Havre Havre Daily News 10093 Helena Helena Independent Record 13547 Huntley Yellowstone Co. News 1795 Jordan Jordan Tribune 422 Kalispell Flathead Beacon 23706 Kalispell Daily Inter Lake 17268 Lakeside West Shore News 1031 Laurel Laurel Outlook 2971 Lewistown Lewistown News-Argus 3762 Libby Kootenai Valley Record 1272 Libby Montanian 3400 Libby Western News 2380 Lincoln Blackfoot Valley Dispatch 506 Livingston Livingston Enterprise 2522 Malta Phillips Co. News 1805 Miles City Miles City Star 2639

CITY NEWSPAPER Missoula Missoula Independent Missoula The Missoulian Pablo Char-Koosta News Plains Clark Fork Valley Press Plentywood Sheridan Co. News Polson Lake Co. Leader Red Lodge Carbon Co. News Ronan Valley Journal Roundup Record-Tribune Scobey Daniels Co. Leader Seeley Lake Seeley Swan Pathfinder Shelby Shelby Promoter Sidney Sidney Herald Sidney Roundup Stanford Judith Basin Press Stevensville Bitterroot Star Superior Mineral Independent Terry Terry Tribune Thompson Falls Sanders Co. Ledger Three Forks Three Forks Herald Valier Valierian W. Yellowstone West Yellowstone News White Sulphur Meagher Co. News Whitefish Whitefish Pilot Whitehall Whitehall Ledger Wibaux Wibaux Pioneer-Gazette Wolf Point Herald-News

DIST. 17131 28236 3853 1143 2095 3219 1954 7750 1556 1253 810 1323 2939 10749 572 6816 827 727 2585 1294 317 2000 824 2491 1136 870 1828

3 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


NEWSPAPERS DELIVER VOTERS! “Print advertising still provides campaigns with the biggest, most invasive and most efficient means to reach independent and undecided voters.” Even Tracey

Founder, Campaign Media Analysis Group.

Newspapers are Second Only to Television

How have you been getting most of your news about the November elections?

All forms of TV Fox Cable Local Cable ABC Network NBC Network CNN Network CBS Network MSNBC Network Newspapers Radio Internet

Voted 67% 47% 33% 8% 10% 9% 7% 3% 27% 14% 24%

Voted Voted Ind. 74% 73% 15% 23% 29% 23% 12% 10% 16% 12% 16% 16% 12% 9% 7% 5% 31% 39% 14% 15% 24% 19%

Source: Joint post-election survey by Pew Internet & American Life Project Internet & Campaign.

Even 30% of Those Who Prefer the Internet are Really Reading Newspaper Content How have you been getting most of your news about the November elections?

All forms of TV Fox Cable Local Cable ABC Network NBC Network CNN Network CBS Network MSNBC Network Newspapers Radio Internet

Voted 67% 47% 33% 8% 10% 9% 7% 3% 27% 14% 24%

Voted Voted Ind. 74% 73% 15% 23% 29% 23% 12% 10% 16% 12% 16% 16% 12% 9% 7% 5% 31% 39% 14% 15% 24% 19%

Source: Joint post-election survey by Pew Internet & American Life Project Internet & Campaign.

4 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


NEWSPAPERS DELIVER VOTERS! Newspapers Connect With Voters of All Ages Among those registered to vote

Newspaper Media

18-34

35-44

45-54

55-64

65+

Read Daily/Several Times per Week

44%

51%

57%

60%

65%

Read Once a Week or More Often

67%

76%

78%

76%

79%

Print/Website Once a Week or More

79%

84%

85%

83%

84%

READERS VOTE. VOTERS READ.

57%

57% read their local newspaper every day.

8 OUT OF 10 newspaper readers voted in the last two elections.

Source: Moore Information (January 2012), American Voter Media Use Study

5 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


84% 83% & 81% of Democrat of Republican of Independent voters are regular newspaper readers in print or online. Source: Moore Information (January 2012), American Voter Media Use Study

Independent voters prefer newspaper over radio and direct mail.

86.2%

of readers voted in the most recent State House or Senate election. Source: Thoroughbred Research, July – August 2012

voted in the most recent 87.6% ofU.S.readers House or Senate election. Source: Thoroughbred Research, July – August 2012

Most Helpful Source for Info on Local Candidates

37.2%

14.2% 12.0%

8.2%

8.0%

4.3%

4.0% 1.7%

Newspaper & Newspaper Websites

Other Internet Site

Personal Recommendation

Local TV

Cable TV

Direct Mail

Radio

Voter Guide

0.5% Billboards

2.8%

Other

Source: Thoroughbred Research, July – August 2012

6 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


For local political and civic issues voters find newspapers most reliable 57% 55% 43% 39%

Local Newspapers

Local TV

Local Radio

Local Websites Source: Thoroughbred Research, July – August 2012

Newspapers are a Destination, not a Distraction. Voters want the information and the political ads in newspapers.

2012 Montana Voter Turnout Primary

General

642,308 REGISTERED

681,608 REGISTERED

238,771 VOTED

491,966 VOTED

37.17%

72.18% Source: Montana Secretary of State Website http://sos.mt.gov/elections/Voter_Turnout/index.asp

7 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


ADVERTISING PACKAGES

Presidential Package (4) Half Page, Full Color ads in 72 Montana Newspapers Circulation 318,578 per day 1 Million impressions across 27 Montana Newspaper Websites

TOTAL COST: $132,000* Add the Hagadone Newspaper Group to your buy for an additional $24,500**

Gubernatorial Package (4) Quarter Page, Full Color ads in 72 Montana Newspapers Circulation 318,578 per day 500,000 impressions across 27 Montana Newspaper Websites

TOTAL COST: $66,000* Add the Hagadone Newspaper Group to your buy for an additional $12,100**

Election Week Package 1 Full Page, Full Color ad in 72 Montana Newspapers Circulation 318,578 per day 100,000 impressions in one day across 27 Montana Newspaper Websites

TOTAL COST: $74,000* Add the Hagadone Newspaper Group to your buy for an additional $16,250**

*Prices quoted for daily runs. Sunday premiums may apply. Ads will run in black and white in the seven papers not offering full color. **Daily Interlake, Hungry Horse News, Bigfork Eagle, West Shore News, Western News, Clark Fork Valley Press, Lake County Leader, Mineral Independent and Whitefish Pilot newspapers. Total circulation of 31,437.

8 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


CUSTOM ADVERTISING OPTIONS MAKE A BIG IMPACT The Montana Marketing Group can also create custom advertising packages reaching specific geographic areas, precincts or demographics. Let us do the heavy lifting and take advantage of our connection with the Montana Newspaper Association and media groups across the state.

Online Video Place your TV spot in front of the largest voter audience in Montana through newspaper websites.

Homepage Takeovers and Interstitial Ads Put your message front and center on the day of your choice. Direct voter traffic to your website.

9 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


Mobile Ads

1IN 4

report planning to use a mobile device to check for news about campaigns and elections. Of that 25%, 58% are utilizing newspaper mobile sources. Source: Moore Information (2008, January 2102). American Voter Media Use Study

Newspapers are the leaders in mobile news websites across Montana.

Front Page Stickers and Front Page Advertising Own the front page of Montana newspapers on the day of your choice.*

*Restrictions may apply on Election Day.

Preprint Inserts and Poly-Bags The affordable and reliable alternative to direct mail. Guarantee your message will be delivered to potential voters on the day you want. Zone by region, city or zip code.

10 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


Outdoor Advertising Bilboards available statewide.

Ad Design The Montana Marketing Group can create new advertising campaigns or help resize and reformat current campaigns. Contact us today for design and placement services. View our work online at mmgmontana.com

11 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


Ad Placement Requirements DISPLAY AD REQUIREMENTS

The following ad sizes are required in order to best fit the majority of MNA member newspapers. Some ads will be required to float within the space. FULL PAGE AD SIZES 9 variations Broadsheet FULL PAGE: 9.875” wide x 20” tall 11.125” wide x 20” tall 12.25” wide x 20” tall

HALF PAGE AD SIZES 9 variations Broadsheet HALF PAGE: 9.875” wide x 10” tall 11.125” wide x 10” tall 12.25” wide x 10” tall

QUARTER PAGE AD SIZES 9 variations  Broadsheet QUARTER PAGE: 4.88” wide x 10” tall 5.6875” wide x 10” tall

Tabloid FULL PAGE: 10.00” wide x 15.5” tall 9.75” wide x 14” tall 10.00” wide x 11” tall

Tabloid HALF PAGE: 10.00” wide x 7.5” tall 9.75” wide x 7.0” tall 10.00” wide x 5.5” tall

Tabloid QUARTER PAGE: 4.0” wide x 6.5” tall 3.875” wide x 10” tall 4.0” wide x 9.5” tall

Modular FULL PAGE: 9.667” wide x 15.75” tall 9.65” wide x 9.69” tall 9.9” wide x 10.5” tall

Modular HALF PAGE: 9.65” wide x 4.78” tall 10.00” wide x 6.00” tall 9.667” wide x 7.9” tall

Modular QUARTER PAGE: 4.74” wide x 4.78” tall 4.75” wide x 7.6” tall 5.3” wide x 6.675” tall

EIGHTH PAGE AD SIZES 8 variations Broadsheet EIGHTH PAGE: 3.19” wide x 7.5” tall 4.00” wide x 7.5” tall

Tabloid EIGHTH PAGE: 3.875” wide x 5.00” tall 4.00” wide x 4.50” tall 4.00” wide x 3.00” tall

Modular EIGHTH PAGE: 4.74” wide x 2.3” tall 5.3” wide x 3.25” tall

Ads must be provided as PDFs with fonts embedded. Send a separate PDF for each size. All color must be CMYK (convert all Pantone, RGB, Lab and Indexed Color to CMYK). Pdfs must be at least 180 pixels per inch (PPI) and as close to the intended finished print size as possible. Images increased over the 100% value will jeapordize the integrity of the pixels and reduce the print quality.

ONLINE BANNER AD REQUIREMENTS:

Two standard ad sizes 300x250 and 728x90 are required in order to run on the MNA member newspaper websites. Jpgs, gifs and swf files accepted. File size under 40K. Animation capped at 15 seconds – no continuous looping. 1 pixel border around creative. Clicktags included in the swf file. Back up gif/jpgs provided for all flash files.

MMG can help resize and reformat your current ad design to fit within the requirements. TERMS:

A signed insertion order is required prior to placement of advertising. All rates are NET. All payments are due and payable at the time of placement. We accept most major credit cards. If not paying by credit card, please send certified check or money order. If you choose a personal or business check, allow 10 days for check clearance.

DEADLINES:

Deadline for statewide packages is 5 p.m. Tuesday for all ads to run the following week. Deadlines may be adjusted near major holidays or for custom package placements. Please contact MMG for additional deadline information.

Contact us today at 406.523.0474 or info@mmgmontana.com

12 STATEWIDE POLITICAL ADVERTISING

MONTANA NEWSPAPER ASSOCIATION | MMG, MONTANA MARKETING GROUP MTNEWSPAPERS.COM | 406.523.0474


Statewide Political Advertising