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Featured Retailer: Super 1 Foods, Kalispell

draw date, after which any winnings are transferred to the State of Montana General Fund. More information about how to claim a prize is available online at montanalottery.com.

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406.444.5830

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MONTANA LOTTERY COMMISSIONERS

March 2012

montanalottery.com

Wilbur Rehmann Chair, Helena

Angela Wong, Director

Craig Anderson Glendive Thomas M. Keegan Helena Beth O’Halloran Missoula Leo Prigge Butte

Win a trip to Hawaii with new Second Chance game

A $10,000 Powerball prize is set to expire May 23. The winning ticket was sold at a Missoula Town Pump, 5310 Grant Creek Road, for the November 23 draw. Lotto prizes must be claimed within six months of the

406.444.5825 406.444.9642

Harley-Davidson® game

Unclaimed prize expiring next month

We are excited by the early success of the improved Powerball and thank you for your continued support.

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phone

Second Chance cruise claimed

the new Warehouse Manager. He manages the Lottery’s ticket inventory, receives shipments of new games, and fulfills orders for retailers. Jeff joined the staff 10 years ago and most recently was a Warehouse Worker. He started his new position February 6.

As of February 25, the improved game has created 46 millionaires nationwide. That’s because the Match 5 prize changed from $200,000 to $1 million. The Multi-State Lottery Association estimated the number of millionaires would be 68 by now, so we anticipate more coming soon—and hopefully from Montana.

2525 North Montana Ave Helena, Montana 59601

Retailer Survey

started at the Lottery as the new Market Analyst January 16. He works with the Instant Product Manager to develop, launch, and monitor the success of new Scratch games and analyzes sales data to develop strategies for maximizing sales. Chase is a Carroll College graduate with a research background.

The first complete jackpot run for the improved game started Wednesday, February 15. It started at $40 million and increased to $70 million before it was hit. During the four-draw run, compared to the average from four draws in 2011, sales of Powerball-only tickets increased an average of 68%. Sales of Powerball with Power Play tickets increased an average of 56%.

Upsell with multipliers

Jeff Vader is

Chase Peaslee

In February, the jackpot hit a near-record $336.4 million—the third highest ever—after jumping more than $80 million from the previous draw. Jackpots at record levels used to be limited to $25 million increases at a time. With the enhanced game, all jackpots now are based on sales. Removing the limit and changing the price allows Powerball to continue producing bigger, faster-growing jackpots more often.

Power Play increases prizes

is an Accounting Tech and the newest member of the Lottery’s staff. She validates and pays winning tickets and provides support to the accounting department. Tammie most recently worked for Saturn Resource Management within accounts receivable. She started at the Lottery February 21.

With the improved Powerball on sale for almost two months, I’d like to follow-up with retailers about how the game is performing based on the information available so far.

Ticket auto-order

Tammie Theriault

ANGELA WONG

Powerball sales up with improved game

New Scratch games

Daniel Iverson

is the new Communications Manager. He is responsible for directing the Lottery’s public relations program by developing, disseminating, and monitoring information about the Lottery. Daniel joined the staff two years ago as a Communications Specialist. He started his new position February 13.

From the Director

Unclaimed prize expiring

Personnel changes

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Personnel changes

At Right: Cashier Kristen House at Super 1 Foods.

TA IL

2525 North Montana Avenue Helena, Montana 59601

“The team at this location does an excellent job of customer service and promoting sales,” Region 7 Sales Rep Karen Wolcott said.

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Featured Retailer

“They keep their customers coming back,” Karen said. “They just have fun playing the games.”

March 2012

From the Director

Super 1 always posts information about jackpots, winners, and is up to date with point-of-sale displays. The WinStation is always stocked full of Scratch tickets.

INSIDE

Super 1 Foods of Kalispell is one of the top-selling retailers for Region 7. Super 1 is also known for selling big winning tickets. In 1999, they sold a Powerball jackpot ticket for $19.3 million to an East Glacier couple. More recently, they sold an $80,000 Montana Cash jackpot ticket for the February 11 draw to a Kalispell woman.


New Scratch Games

$1 | 768 Lucky Pair Top Prize $2,000 Overall Odds 1:4.27

Power Play increases prizes by set amounts

$2 | 734 Crocodile Crossword Top Prize $10,000 Overall Odds 1:3.65

$2 | 769 Out of the Blue Bingo Top Prize $10,000 Overall Odds 1:3.89

$2 | 750 Crossword Clues Top Prize $10,000 Overall Odds 1:3.63

$3 | 718 Battleship Top Prize $25,000 Overall Odds 1:3.57

To order Scratch tickets, call (800) 433-8490.

Simplify ticket shipments with auto-order Did you know you can get Scratch tickets shipped automatically? With auto-order, you can receive tickets every two weeks without even picking up the phone. You’re busy, so why not simplify your Lottery sales? Call Tel-Sell at (800) 433-8490 to set up auto-order today. If you prefer to order tickets by phone, the Lottery’s Tel-Sell Rep, Valerie, calls every two weeks to help you place an order. She always calls the same day of the week (except sometimes due to holidays),

so please be ready with your order. Also, please order enough tickets to last you for two weeks. With shipping costs rising, the Lottery is unable to fill orders more frequently than every two weeks and requests a three-pack minimum for most retailers. Maintaining an extra supply of tickets doesn’t cost you anything until you activate the packs, so you might as well be prepared with extras! If you do run out, please call at your earliest convenience to order more.

With the improved Powerball, there is no longer a Power Play number for each draw. Instead, non-jackpot prizes with Power Play increase automatically by a set amount.

Missoula woman claims Second Chance Anchors Away cruise

If you use jackpot pads, you can download and print an updated version with the Power Play number removed on the Lottery website at montanalottery.com/pads.

The price to add Power Play is still $1 per play. One Montana winner, Jean Watson of Havre, is the first player to win a Powerball with Power Play prize since the change. She won a $10,000 prize and increased her winnings to $40,000.

Upsell with multipliers

POWERBALL Match 5 white + PB 5 white 4 white + PB

Prize

with

Power play

jackpot

n/a

$1 million

$2 million

$10,000

$40,000

4 white

$100

$200

3 white + PB

$100

$200

$7

$14

2 white + PB

$7

$14

1 white + PB

$4

$12

Powerball

$4

$12

3 white

Multipliers are great both for players and retailers. Players can increase their non-jackpot prizes up to four times the original amount (depending on the game), and retailers get more commission for each sale. Power Play for Powerball, Megaplier for Mega Millions, and Sizzler for Hot Lotto each are available for an

additional $1 per play. Visit our website at montanalottery.com for more information about how each multiplier works. A great way for players to try the multipliers is by purchasing The Works for $10. It includes all the lotto games with all available multipliers and is sold with a convenient one-touch button.

Kerri Wilson of Missoula is the winner of the Second Chance drawing for the Lottery’s Anchors Away Scratch game. The ticket drawn was purchased at Muralt’s of Missoula, 8800 Truck Stop Road.

Bahamas. Although she has traveled internationally, this will be her first cruise experience.

Kerri’s prize is a Cruise of a Lifetime for two with Royal Caribbean International®. First-class airfare, deluxe hotel accommodations for the night before departure, an ocean-view balcony stateroom, and more are included. With state and federal tax withholdings paid by the Lottery, the total value of the prize package is $23,430.

Upon hearing the news, her husband shared the excitement.

Kerri is still thinking about where she wants to go, but she is partial to eastern Caribbean destinations such as the

“I’ve been wanting my husband to take me [on a cruise] for years,” she said.

“He couldn’t believe it,” Kerri said. “All he could do is laugh. He’s very, very excited, though, and we both think it’ll be a great experience.” Three players won a Cruise of a Lifetime before the Second Chance drawing. Kerri is the 4th winner, and a 5th cruise is still available to win. The Second Chance winner was drawn Feb. 2.

W ish you were here?

You could be!

Retailer survey coming soon A brief survey asking about your experiences and opinions as a Montana Lottery retailer will be mailed to you mid-March. It will include a business reply envelope for convenient return by

mail. Alternatively, you may complete the survey online at montanalottery. com. The Lottery appreciates your response and values your feedback.

Win a new motorcycle of your choice with upcoming Montana Lottery Harley-Davidson® game

New game offers Second Chance trips to Hawaii

Harley-Davidson® is returning! Following the success of the first Harley-Davidson® motorcycle game four years ago, the Lottery is pleased to offer a new Harley-Davidson® game targeted for an early April launch.

the same motorcycle, the winner gets to pick! The winner will receive $18,000 toward the purchase of a new Harley-Davidson® motorcycle. If the motorcycle costs less than $18,000, the winner keeps the remaining cash.

Three motorcycles will be available to win from the game itself with a Second Chance drawing for a fourth motorcycle. But there’s a twist. Instead of everyone winning

The Lottery also is planning drawings for cool Harley-Davidson® merchandise, plus a retailer incentive. Complete details will be provided closer to the game’s launch.

Next month, the Lottery will launch its Hula Moolah Scratch game. The $2 game offers cash prizes up to $10,000. Plus, non-winning tickets may be entered into the Player’s Club for a chance to win a vacation for two to Hawaii provided by Alaska Airlines Vacations and Marriott.

©2012 H-D. All Rights Reserved. Harley Davidson, the Bar & Shield logo and Heritage Softail Classic are among the registered trademarks of H-D Michigan, LLC.

The Lottery will hold two Second Chance drawings for the vacation prizes. Each prize includes round-trip air transportation from any Montana airport served by Alaska Airlines to Honolulu, Hawaii and five nights of hotel accommodations at the Waikiki Beach Marriott Resort & Spa. Watch for more information within the coming weeks.

Travel provided by Alaska Airlines Vacations. Hotel accommodations provided by the Waikiki Beach Marriott Resort & Spa.

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