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Monmouth Park Charity Fund 2019 Annual Report

Impacting Our Community

Table of Contents 1

Message from the President


Board of Trustees & Staff






Grant Programs • Traditional Legacy - 2019 Agency Recipients • Accomplish More Together - 2019 Program Recipients • Transformational • Emergency Assistance


Fundraising & Special Events • Kentucky Derby Day Celebration • Breeder’s Cup “Tin Cup” Challenge • On-Premise Raffles • Financials - Income - Expenses


Charity Ball Ladies from Monmouth Park Charity Fund archives. Historical Photos: Courtesy of Bill Denver, Equiphoto

A Special Thanks

Message from the President


n behalf of Monmouth Park Charity Fund, its legacy and leadership, we are pleased to present to you our inaugural Annual Report to the Community for 2019. When deciding to publish this report, we could not have imagined it would be during a global pandemic, one that will surely change our lives and how we, as a community, work together in times of need. The COVID-19 virus and its devastating effects on mankind serves as a vivid reminder of the challenges faced by humanity, as well as the collective force needed to support our communities during unprecedented times. Unfortunately, a number of our residents face hardships on a day-to-day basis. Whether the needs are temporary or long term, Monmouth Park Charity Fund has stayed true to our 74-year mission to be a viable and stable voice for those in need of assistance in Monmouth County. Since our inception, Monmouth Park Charity Fund has distributed close to $9.9 million to nonprofit agencies who directly serve residents in our communities seeking medical, housing, mental health, food, and many more support services impacting their health and well-being. Monmouth Park Charity Fund is a true partner with our local charities by facilitating opportunities for them to form innovative alliances to bring new ideas for programs. By working together, we are expanding the network of critical services to help those in need. As you will read in the pages ahead, initiated in partnership with New Jersey Natural Gas, our Accomplish More Together Grant program provides funds to non-profit agencies that demonstrate innovative collaborations with fellow organizations. This year with funding from the Grunin Foundation, our Board of Trustees participated in a Core Capacity Assessment Tool (CCAT) program to discover ways to increase our capacity and strengthen our foundation of giving. In addition to the Accomplish More Together Grants, we have begun to make strategic changes and we will continue to share our progress as we move forward. One new venture is our Winners Circle Society, a membership of individuals dedicated to the health and well-being of our community and the sustainability of our organization. Members make an annual gift, that combined, allows members to distribute a Transformational Grant to one organization each year. Our first grant will be awarded in 2020. As you read through this brief and comprehensive report, may you come to know the impact an individual can have on the lives of others. We are here because of the generosity and active participation of our donors and supporters! We encourage you to join us in our call to action to be the change we wish to see for our neighbors in need of assistance. We are driven by the power and intention of strong volunteer leaders and members of our fundraising committees who tirelessly work to ensure funds are distributed thoughtfully and effectively. We are proud to share that 83 percent of all revenues go to direct human service programs. Our office is managed by one part-time Director of Operations and facilities donated by Monmouth Park Racetrack ensuring our dollars go to those in need. We welcome your feedback and your generosity to continue Monmouth Park Charity Fund’s commitment to help our fellow non-profit agencies bring healing services to those suffering. Join us in our efforts in the future! Stay Healthy and Safe!

Maureen Lloyd President

BOARD OF TRUSTEES Officers Maureen Lloyd President Maria Farhat Tanzola Vice-President Barry Shapiro, CPA 2nd Vice President Karen Conway Treasurer Nona Balaban Secretary & Liaison to Monmouth Park Racetrack Trustees Denise Anderson, Ph.D. Hope Corcoran Joanne Di Napoli Warren Diamond Jennifer Diehl Tom Donovan Thomas F. Hayes Matthew Holman, CPA-PSA Nancy Mazza Sandy Mullaney Anita Roselle Linda Sirico Ross Zimmerman OFFICE STAFF Debi Heptig Director of Operations Mary Hughes Bookkeeper Charlotte Foster Office Volunteer


missio Monmouth Park Charity Fund

The mission of the Monmouth Park Charity Fund, Inc. is to raise and

distribute funds for non-profit agencies in Monmouth County, New Jersey that provide services for healthcare, for those at risk, and for those in need of special services.

 n behalf of the children O and families of Monmouth Day Care Center, I would like to thank you for your grant. The Monmouth Park Charity Fund has been a good friend to the Monmouth Day Care Center for many years. We appreciate your continued support. Without friends like you we could not continue to provide a quality early childhood program to the children from families who are struggling to make ends meet.” Heidi Zaentz Executive Director Monmouth Day Care Center


 e are grateful for W your support of our Life Skills Program, a job readiness initiative designed to assist clients with employable skills. One of our residents sent this message - Lunch Break and the Life Skills Program have made a difference in my journey to a better life for me and my children.” Gwendolyn Love Executive Director Lunch Break

I am sincerely honored to have been selected as a recipient of the Joan Litwin Memorial Scholarship. I will use it toward my tuition next semester. Next semester is my last at Brookdale and I will be graduating with my RN degree. After graduation, I plan to continue my education in Nursing to receive my bachelor’s degree while working as an RN. This scholarship enabled me to graduate on time and continue the next step in my journey! Thank you!” Shayna Student Brookdale Community College

on “

 e are humbled to W be among the charities honored at the Annual Tea, organizations that represent the best of our community. With the fund’s help, our patients will lead healthier and more productive lives, and our medical volunteers can continue caring for those in need.” Eugene F. Cheslock, MD President Parker Family Health Center

HISTORY Monmouth Park Charity Fund, Inc. (MPCF) is a community-

based 501(c)(3) nonprofit organization governed by its volunteer Board of Trustees. Its rich history dates back to 1946 when a group led by the late President of the Monmouth Park Jockey Club, Amory L. Haskell of Middletown, spearheaded the revival of Monmouth Park Racetrack. Mr. Haskell, with his partner the late Philip H. Iselin, Treasurer, invited 15 friends and acquaintances to brainstorm a strategy to thank the residents of Monmouth County for making their dream of the revival of the Monmouth Park Racetrack a reality. The result was to establish a nonprofit entity that would raise funds to be distributed to area human service organizations as their way to give back to their community. This fundraising committee, known as the “Charity Ball Ladies,” successfully held the first Charity Ball and Carnival at the Racetrack in 1947. The same year that MPCF was incorporated. Hence, the “giving back to Monmouth County” tradition began, and continues to this day. The New Jersey Sports and Exposition Authority purchased the Monmouth Park Jockey Club in 1986 and honored its tradition by providing office space for MPCF to support its fundraising activities. This unique partnership greatly benefits Monmouth County nonprofit agencies that provide services for healthcare, for those at risk, and for those in need of special services. Today the MPCF, through the support of its Board of Trustees, volunteers and donors, raises the majority of its funds through events. Its signature event, the Kentucky Derby Day Celebration, is a tribute to those who established the nonprofit organization and those who keep the tradition of “giving back” today. From its inception in 1947, MPCF has raised close to $9.9 million. The MPCF Traditional Legacy Grant Program annually distributes funds to over 50 agencies that serve Monmouth County residents. The agencies receive their awards at the Roberta O. Fox Annual Distribution Tea held at Monmouth Park Racetrack in the fall. Known by many as a philanthropist and community Roberta Fox activist, Roberta left an indelible mark, spanning over 50 years, on the lives of so many. We are most grateful for her many years of tireless work and heart-felt dedication as a leader of the Monmouth Park Charity Ball Ladies and later as an integral part of our organization. As the need in our community continues to grow, so does MPCF by initiating two additional grant opportunities - the Accomplish More Together Grants in partnership with New Jersey Natural Gas, and the Transformational Grant sponsored by the MPCF Winners Circle Society. These grants offer additional opportunities for agency partnerships with the focus on developing innovative programs.



• Traditional Legacy Grants • Accomplish More Together Grants in partnership with New Jersey Natural Gas • Transformational Grant sponsored by the MPCF Winners Circle Society • Emergency Assistance Grants

TRADITIONAL LEGACY GRANTS Our Traditional Legacy Grant Program was established in 1947 and, since our inception, MPCF has distributed nearly $9.9 million to community agencies serving Monmouth County residents. The Traditional Legacy Grants are distributed in the fall at the Roberta O. Fox Annual Distribution Tea. The highlight of the Distribution Tea is listening to each agency share how the grant funds will help residents of Monmouth County who are facing critical situations. MPCF awarded 58 grants in 2019. Special thanks to our 2019 Distribution Tea Sponsors: •A  nita & Joe Roselle •T  homas Sirico, Family First Funding, LLC •N  ew Jersey Natural Gas Our Traditional Legacy Grants support the following program categories: Basic Needs: Meeting basic needs for everyday living, including food, clothing, and housing. Children and Families: Focusing on strengthening the lives of children, adolescents, and families, including daycare programs, suicide prevention, domestic violence programs, and youth services. Education: Providing learning opportunities for children and adults, including enrichment programs, mentoring, literacy, and scouting. 4

Health/Medical/Wellness: Improving

the physical and/or mental wellbeing of children, adolescents, and adults by supporting the needs of those with physical health issues, behavioral health issues, grief counseling, and disease prevention. Special Populations: Supporting the critical needs of special populations, including those living with autism, military heroes, domestic violence, physical and developmental disabilities. 2019 Traditional Legacy Grant Recipients

• 180 Turning Lives Around • Allaire Community Farm • Asbury Park Music Foundation • AUSA Monmouth Service Dogs for Military • Autism Society SEARCH Day Program • Beauty Ball Foundation for Cancer • Big Brothers Big Sisters of Monmouth & Middlesex Counties • Bloom Again Foundation • Boys and Girls Club of Monmouth County • Brookdale Community College Foundation, Joan Litwan Nursing • CASA • Center for Vocational Rehabilitation • CentraState Healthcare Foundation • Coastal Habitat for Humanity • Collier Youth Services • Common Ground Grief Center • Community YMCA Family Services

• CPC Behavioral Healthcare • Family and Children’s Services • Family Resource Associates • Food Justice at Trinity • Fulfill • Girl Scouts of the Jersey Shore • HABcore House • Hackensack Meridian Health Foundation - Bayshore • Hackensack Meridian Health Foundation - Jersey Shore • Hackensack Meridian Health Foundation - Riverview • Holiday Express • Horizons - Rumson Country Day School • Interfaith Neighbors • Jewish Family and Children’s Center of Monmouth County • LADACIN Network • Literacy New Jersey Monmouth County Programs • Lunch Break • Mental Health Association of Monmouth County • Mercy Center • Monmouth Day Care Center • Monmouth Medical Center Foundation • Mya Lin Terry Foundation • New Hope Foundation/ Epiphany House • New Jersey Blind Citizens Association • Parker Family Health Center • Prevention First • Rally Cap Sports • Ronald McDonald House • Samaritan Center • Second Call Thoroughbred Adoption & Placement, Inc. • Shore House • SNAPS, Inc.

• Social Community Activities Network ( SCAN) - Mary Ann Martin Community Enrichment • Society for the Prevention of Teen Suicide • Special People United to Ride (SPUR) • St. Dorthea’s Church St. Vincent DePaul Society • Stephy’s Place • The ARC of Monmouth County Roberta Fox Cultural Enrichment • The Center of Asbury Park • The Salvation Army • The Samaritan Center ACCOMPLISH MORE TOGETHER GRANTS A Partnership Between New Jersey Natural Gas (NJNG) and MPCF

NJNG teamed up with MPCF in 2017 to offer an additional funding opportunity to local non-profit organizations that collaborated on a program or project, building on each agency’s strengths, to increase service capacity in an innovative way. In 2019, the following three programs were each awarded $5,000 through the Accomplish More Together Grant initiative: 1. HEALTHIER AT HOME

CentraState Medical Center and Caregiver Volunteers of Central Jersey

Frail adults receive three months of follow-up support by trained Caregiver volunteers, including weekly home visits, reassuring calls, and grocery shopping upon their discharge from CentraState Medical Center. Volunteers receive specialized training by the hospital staff.

TOP (left to right): ACCOMPLISH MORE TOGETHER - Tom Hayes (NJ Natural Gas), Maria Farhat Tanzola (Vice President, MPCF), Sandy Mullaney (MPCF Trustee), Linda Sirico (MPCF Trustee), Jen Diehl (MPCF Trustee), Maureen Lloyd (President, MPCF), Nona Balaban (Secretary, MPCF), Tom Donovan (MPCF Trustee), and Warren Diamond (MPCF Trustee) MIDDLE (left to right): LEGACY DONORS - Diane Cusa, Molly Fox, Alan Fox, Mary Ann Martin, Eileen Cooper, and Eva Cavallo BOTTOM: Over 55 local charities were represented at the MPCF’s 72nd Roberta O. Fox Annual Distribution Tea held at Monmouth Park Racetrack sponsored by New Jersey Natural Gas; Anita & Joseph Roselle; and Thomas Sirico Family First Funding, LLC




Horizons, Hackensack Meridian Health-Riverview Medical Center, and Junior League of Monmouth County

Horizons recruits students to participate in this program that provides after school and Saturday health education and job exploration. Volunteer mentors are provided by the Junior League of Monmouth County. The educational programs are conducted by and hosted at Riverview Medical Center.

Endowment Fund. Members of the Winners Circle Society serve as the sustaining foundation of our mission while influencing creative funding pathways to meet the changing needs of Monmouth County residents. The awardee(s) of the Transformational Grant will be announced annually at the Kentucky Derby Day Celebration beginning in 2020.



Society for the Prevention of Teen Suicide (SPTS) and Hackensack Meridan Health

Mental health and suicide response professionals from SPTS developed the Mental Health Crisis Toolkit that will be distributed to families at Hackensack Meridian Health’s Jersey Shore University Medical Center, Bayshore Medical Center, and Riverview Medical Center whose children are in crisis. This pilot program is intended to be expanded statewide. TRANSFORMATIONAL GRANTS MPCF Winners Circle Society

The MPCF Winners Circle Society was launched in 2018 as a membership association inviting individuals dedicated to the wellbeing and health of Monmouth County residents to participate in a Transformational Grant distribution funding opportunity. Members of the Winners Circle Society donate $500 or more annually. Half of the funds raised are distributed through Winners Circle Society Transformational Grant(s) and the other half is invested in the MPCF 6

Monmouth Park Charity Fund Winners Circle Society Founding Members

• Denise Anderson • Jennifer Anderson • Patricia K. Bailey • Nona Balaban • Barbara Black • Lois Broder • Kimberly N. Caesar • Marguerite Cavalero • Karen Conway • Hope & Jim Corcoran • Everett & Joyce Cruz, Jr. • Diane M. Cusa • Warren Diamond Foundation • The Diehl Family - Tim, Jen, Jaiden & Dakota • Deborah DiLeo Zaborowski • Tom Donovan • Robert D. & Judith Falese, Jr. • Abbey Feiler-Kober • Charlotte Foster • Garland Elder Law Offices • Jeremy Grunin - Grunin Foundation

• David Gruskos • Lt. Governor Kim Guadagno • Marta & Juan Guittierez • George & Ruth Harms • Hope Haskell Jones • Tom & Regina Hayes • Matt & Lauren Holman • Marie & Ron Importico • Margaret Kingsley • Robin & John Klein • Mary Ann Larkin • Kevin J. Leahy • Maureen & John Lloyd • Lisa & Rich Loshiavo • Holly Lyttle • Heidi & James Maggs • Nancy & Dominick Mazza • Ceil & James Mazza • Valerie & Frank Montecalvo • H. William & Sandra Mullaney • Jack Privetera - Anabel Foundation • Anita & Joe Roselle • Barry Shapiro • Linda & Tom Sirico • SORCE • Carol Stillwell • Vincent & Maria Farhat Tanzola • Philip J. Villapiano • Terence & Jeanne Wall • Kenneth Nahum & Ann Marie Walsh • Ross & Teri Zimmerman EMERGENCY ASSISTANCE GRANTS In time of local emergencies, MPCF will mobilize to determine the greatest needs in our community and provide impactful grants to those charities. Such grants were provided in response to the 9/11 Terrorist Attack, Superstorm Sandy and most recently COVID-19. Lunch Break, Interfaith Neighbors, Parker Family Health Center, and HABcore House each received a $10,000 Emergency Assistance Grant for COVID-19 relief services for our most vulnerable residents.

83 cents of every dollar goes to direct service


MPCF raises the majority of its funds through special events. However, in keeping with our mission and commitment to support community agencies that serve the residents of Monmouth County, we continue to strategically explore partnerships and new pathways to raise funds. Our partnership in 2017 with New Jersey Natural Gas through the Accomplish More Together Grants and the launching of our Winners Circle Society in 2018 are the result of our pledge to be resourceful and innovative. SPECIAL EVENTS 16th ANNUAL KENTUCKY DERBY DAY CELEBRATION Our signature fundraiser is held at the Blu Grotto’s Outdoor Garden on the historic grounds of Monmouth Park Racetrack on Kentucky Derby day, the first Saturday in May. One of the most well-attended social events in Monmouth County, in 2019 it was co-chaired by Maria Farhat Tanzola and Anita Roselle, and raised $417,000 with a sold-out crowd of 440 guests. The Kentucky Derby Day Celebration would not be complete without honoring those who continue to support us. The 2019 Honorees included: • Maureen Lloyd for her tireless support and countless hours serving numerous charities, as well as for her leadership of the MPCF for over 20 years. She is the fire behind the success of our Kentucky Derby Day Celebration. •R  uth Harms for her dynamic advocacy and philanthropic leadership for many local charities. •K  im Guadagno, former New Jersey Lt. Governor, for serving as a

trailblazer with passion and for her dedication to uphold the well-being of many local charities. She now serves as President & CEO of Fulfill of Monmouth and Ocean Counties. •B  arbara Black Family for sustaining the legacy and mission of MPCF and being legendary supporters of our community.

• Kenneth D. Nahum & Ann Marie Walsh Military Hero Sponsors

• Barbara Black Family • Ruth & George Harms • Maureen & John Lloyd

• Anabel Foundation • CBA Industries • Peter and Tatiana Cancro • Care One of Holmdel • Christopher Center for Mental Health & Wellness at Hope Tower • Lt. Governor Kim Guadagno • Hope Haskell-Jones • John & Robin Klein • Manasquan Bank • New Jersey Natural Gas • OceanFirst Foundation • Provident Bank • R. Popovitch Builders, Inc. • Dawn & John Reinhardt • SORCE Companies • Warren Diamond Foundation

Run for the Roses Sponsors

Paddock Sponsors

• BCB Community Bank • C.J. Hess, Inc. • Grunin Holdings/Jay & Linda Grunin Foundation

• Bayshore Recycling • Peter & Tatiana Cancro • Holt Construction • Hylan Datacom & Electrical LLC • Monmouth Medical Center & Monmouth Medical Center Foundation • New Jersey Natural Gas • OceanFirst Bank • Principal Global Investors • Two River Community Bank

We also want to recognize and thank our the 2019 Kentucky Derby Day Celebration Sponsors and Underwriters: Event Sponsors

Mint Julep Sponsors

• app. LOCALiQ (Part of the USA Today Network) • Hackensack Meridian Health • Stillwell-Hansen, Carol Stillwell and Mary Ann Larkin Winners Circle Sponsor

• Anita & Joseph Roselle • TD Bank 7


2019 Underwriters Invitations

• Hackensack Meridian Health Decorations

• Dr. Gregory Greco of Monmouth Plastic Surgery • Imperial Healthcare of Neptune Entertainment

• The Lionhart Fund Horse

• John & Robin Klein Photo Booth

• Warren Diamond Foundation Tent

• Pam and Anthony Diaco Honoree Champagne

• Leslie Hitchner 3RD ANNUAL BREEDER’S CUP “TIN CUP” CHALLENGE Our Tin Cup Challenge is a fun and competitive business networking mini-golf tournament held at Blu Grotto Outdoor Biergarten and Bluegrass MiniGolf on the beautiful grounds of Monmouth Park Racetrack. The 2019 event raised nearly $20,000 to benefit our community agencies. We would like to acknowledge and thank our 2019 Tin Cup Sponsors: Event Sponsor

• app.com LOCALiQ (Part of the USA Today Network) TOP (left to right): KENTUCKY DERBY DAY HONOREES Maureen Lloyd, former Lt. Governor Kim Guadagno, and Ruth Harms MIDDLE (left to right): KENTUCKY DERBY DAY CO-CHAIRS Maria Farhat Tanzola and Anita Roselle BOTTOM (left to right): The New Dawn Title Agency “Coastal Crew” foursome Kyle Kavinski, Kevin Cairns, Justin Bewley, and Raymond Curnew, Jr. at the 3rd Annual Breeder’s Cup “Tin Cup” Challenge


Cocktail Sponsor

• Hackensack Meridian Health Riverview Medical Center Putter Sponsors

• Creative Financial Strategies

FINANCIALS INCOME *Donations $12,207 .04%

• The Lloyd Family • Two River Community Bank Fun & Games Sponsors

• Imperial Healthcare • OceanFirst Bank

Winners Circle Society $24,118 .06%

Special Thanks

• Dessert Table - Compliments of Sweet Treats & Ice Cream • Cigar Station - Compliments of Pinnacle Tobacco • Mini Golf - Compliments of Blue Grass Mini Golf • Music - Compliments of Meg Cannon & Matt ON-PREMISE RAFFLES DURING MONMOUTH PARK RACING DAYS Community volunteers sell 50-50 Raffles at the Monmouth Park Racetrack on various race days as another way to raise funds for our charitable giving.

Total = $372,946 *Memorials & Tributes, Matching Gifts, other unsolicited donations

EXPENSES MPCF wants to recognize and thank Monmouth Park Racetrack for providing our office space, including the internet and utilities. More importantly, for sharing our commitment to raise funds to support our community agencies on the front lines serving Monmouth County residents.

Fundraising Expenses $35,855 12% Administration $15,366 5%

For every dollar donated in 2019, we supported 58 charitable programs

Special Events $336,621 (net income) 99%

Direct Service $244,908 83%

Total = $296,129

a special thanks

To all of you

who volunteer or donate, as well as our community agencies who serve, we want to send a special “thank you” for sharing your time to make the lives of our neighbors in Monmouth County just that much better. We greatly appreciate each of you and look forward to continuing our partnership.


Dedicated supporters like you help to inspire over 850 local kids who without, might not have a safe space after school or access to tools they need to succeed in life. You help to provide trained and caring staff at our Asbury Park and Red Bank Units, grow exciting and educational Club programming, and offer life-changing experiences so that our kids have a chance to thrive.� Douglas Eagles Executive Director Boys & Girls Club of Monmouth County

mpcharityfund.org monmouthparkcharity@gmail.com

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Profile for Monmouth Park Charity Fund

2019 Annual Report - Monmouth Park Charity Fund  

The 2019 Annual Reports highlights the accomplishments of the Monmouth Park Charity Fund recognizing and thanking all those who volunteer, c...

2019 Annual Report - Monmouth Park Charity Fund  

The 2019 Annual Reports highlights the accomplishments of the Monmouth Park Charity Fund recognizing and thanking all those who volunteer, c...


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