Page 1

BRANDING


INDEX 1. Introduction....................................................................page 4 2. our purpose...................................................................page 5 3. Key messages...............................................................page 6 4. Brand personality..........................................................page 8 5. our core identity...........................................................page 10 5.1. Common logo.....................................................................page 11 5.2. Secundary logo...................................................................page 12 5.3. Padding..............................................................................page 13

6. Logo evolution.............................................................page 14


7. Brand colours..............................................................page 16 8. Typography.................................................................page 18 9. mockups and merchandising.......................................page 20 9.1. Tickets................................................................................page 21 9.2. T-shirts and gaps................................................................page 22

10. Circus tent and food trucks........................................page 24 11. Social media..............................................................page 32 12. Web pages................................................................page 36 12.1. B2B..................................................................................page 37 12.2. B2C..................................................................................page 40

Page 3


INTRODUCTION

We are Circus Planet, a company dedicated to the world of circus. We will tour throughout Europe so that everyone can have fun. In this book we will explain the design of our brand, its colors, values and sizes of the logo. We will detail merchandising, facilities and food trucks.


OUR PURPOSE Make people enjoy an exciting week in our circus. Be surrounded by the people they care about, like the family or friends. Spend a few different days, with shows, activities, shops and cocktails snacks. Above all we want people to isolate themselves a bit from the city and break the monotony of their lives. No matter the culture, gender or age, what we want to prove are smiles. Page 5


KEY MESSAGES YOU WILL NEVER GET BORED One of the keys of our circus is that you always can do anything, like see a spectacle, participate in activites, know characters or visit the food trucks. DIVIDE AND CONQUER One of our characteristic way to make a fun day is to divide the content for themes, clowns magicians, stubborn, jugglers and thematic food trucks.


TO DO THE DAY SHORTLY We make enjoy hundreds of families passing a great day sharing smiles around the world. WE SELL AN EXPERIENCE Our consumers don't buy a product, but we sell a family experience that they will remember and explain to his friends and family.

Page 7


BRAND PERSONALITY


FAMILIAR AND FRIENDLY We are a show for all the public: children, parents and groups of friends. We think that it is precious to spend this time with the most loved ones and that is why we dedicate our projects to all types of clients. INTERACTION We believe that the participation of the clients is very important, that is why in most of our activities we let them interact with the artists and others. FUN The fun of the spectators is our main objective, dedicating all our activities to this purpose.

Page 9


OUR CORE IDENTITY


COMMON LOGO

This logo is used in our website, in the social networks and in our merchandising.

Page 11


SECUNDARY LOGO

We use the second logo on formal letters or pages that the visual simplicity is not neccesary. The tipography is Chicago regular with the red: #D62116


PADDING

Page 13


LOGO EVOLUTION


1

2

3

Page 15


BRAND COLOURS


GRANATE HEX #4F130D RGB (79,19,13) CYMK (41,96,84,67)

RED HEX #D62116 RGB (214,33,22) CYMK (8,96,99,1)

BEIGE HEX #FDF8CF RGB (253,248,207) CYMK (2,0,26,0)

BROWN HEX #AF7514 RGB (175,117,20) CYMK (25,52,100,17)

WHITE HEX #FFFFFF RGB (252,255,255) CYMK (0,0,0,0) Page 17


TYPOGRAPHY

Chicago regular ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890!

TYPOGRAPHY FOR THE LOGO


ARCHIVO ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890!¡?¿$%()=

TYPOGRAPHY FOR THE LOGO

Page 19


MOCKUPS AND MERCHANDISING


SHOW TICKETS

Page 21


T-SHIRTS AND GAPS

Magicians and fire

Stubborns and acrobats


Jugglers and unicyclists

Clowns and puppetries

Page 23


CIRCUS TENT AND FOOD TRUCKS


CIRCUS TENT

Page Page25 5


Page 27


FOOD TRUCKS

Stubborns and acrobats


Magicians and fire

Page 29


Clowns and puppetries


Jugglers and unicyclists

Page 31


SOCIAL MEDIA


INSTAGRAM

Page 33


TWITTER


FACEBOOK

Page 35


WEB PAGES


B2B

Page 37


Page 39 37


B2C


Page 41 37


www.circusplaneteurope.site/

Page 43 37

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