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Graphic Design 2 Monique Huddleston S2852834 Assignment 2

Target Audience Main Target Audience is young families

The Campaign encourages discussion and learning with

in a growing family

The Campaign should still affect the wider population and evoke emotion

The Campaign • The audience should realise the side effects of using plastic bags is having on the environment • The affects on the environment in the future • Want to make a change The way in which i have chosen too get this message and emotion across: The campaign logo is ‘Say Goodbye’ Secondary ‘to plastic bags’ Using the words ‘Goodbye” evokes emotion, this is telling the audience that it is going to be hard but it’s necessary I have also used this saying in the way that the audience either has to say goodbye to plastic bags or marine animals Also using a whale tale in the logo as a waving goodbye element Using Hand drawn illustrations to give the characters marine animals an extra incense, whilst also connecting with young children (Teaching them from a young age the effects of using plastic bags)


100,000 marine mammals die every year from ingestion of or entanglement in plastics Plastic Debris affects 86% of all turtle species world wide Turtles and other marine animals mistake plastic bags for jellyfish Plastic Bags breakup into small parts that end up in little creatures such as krill making the whole marine environment unhealthy

Signage When done the whale’s could be life size on the side of a building to give impact

Hand drawn look billboard to stand out


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In 1988, National Oceanic and Atmospheric Administration researchers measuring pollution in the Sea of Japan predicted that plastic contamination would show up in much greater quantities in the Pacific Ocean. Researchers had already confirmed the presence of a new, giant soup of plastics, which the media eventually dubbed the Great Pacific Garbage Patch.

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trapped within one of five major oceanic gyres. On October 3, a Sea Education Association (SEA) tall ship with a state of the art laboratory and 38 researchers (including graduate students, educators, an environmental policy analyst, medical professionals, writers, scientists, and professional mariners), will sail due west from San Diego, into the heart of the North Pacific Gyre. The 134-foot Robert C. Seamans, may also encounter debris from the 2011 Japan tsunami. As the journalist on board, I will be sending back regular dispatches and photographs, detailing events as well as news about our findings. These dispatches will supplement videos sent by the ship filmmakers, and more detailed science, relayed by staff scientists on board, who will be studying the organisms—from microbial life to the larger barnacles and crabs—that live in the floating plastic soup. Through this initial web outreach, with weekly dispatches at National Geographic News Watch and daily dispatches at, we’ll share an intimate look at plastic pollution, as well as our 2,500-mile, six-week adventure to Hawaii.

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In fact, with the exception of larger plastic that washes up on beaches, most of the plastic floating near the ocean surface is mere millimeters in size, undetectable by satellite, or even human eyes, unless the sea is flat calm. The plastic is suspended at surface level within the collision of currents that creates the 7 million square mile gyre, spinning clockwise like the eye of a hurricane in mid Pacific Ocean. Since little science has been performed, no one has yet accurately quantified the size of this soup—twice the size of the U.S., says the media; twice the size of Hawaii say some researchers. Nor do we know exactly what’s living on it, or how widely it has damaged the natural ocean ecosystem. According to Greenpeace, 267 species around the world are adversely affected by plastic marine debris that largely comes from land and gets


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Find out more on the website or facebook page

> The Facts < > Track the Plastic < > Help Me Say Goodbye <

Say Goodbye

> Campaigne < > Connect with Friends <

> Make a Diffrence <

Reference List Charles James Moore, Synthetic polymers in the marine environment: A rapidly increasing, long-term threat, Environmental Research, Volume 108, Issue 2, October 2008, Pages 131-139, ISSN 0013-9351, (http:// Keywords: Marine debris; Plastic debris; Thermoplastics; Persistent organic pollutants; Micro-plastic pollution; Xenoestrogens José G.B Derraik, The pollution of the marine environment by plastic debris: a review, Marine Pollution Bulletin, Volume 44, Issue 9, September 2002, Pages 842-852, ISSN 0025-326X, ( Keywords: Plastic debris; Pollution; Marine environment Richard A. Lovett, National Geographic News, ‘Huge Garbage Patch Found in Atlantic Too’, Published March 2, 2010.

Gd2 assignment 2 monique  

Say Goodbye Campaign

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