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SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at 8510092683 OR mail at mhanda74@gmail.com Visit us at: www.assignmentsplus.in ASSIGNMENT DRIVE FALL 2018 PROGRAM Master of Business Administration - MBA SEMESTER III SUBJECT CODE & NAME MKT301 Sales, Distribution and Supply Chain Management Assignment Set -1 Q.1 What are the various steps involved in personal selling process? Steps involved in personal selling process 10 AnswerSteps involved in personal selling processQ.2 What are the various challenges faced by international sales manager? Challenges 10 AnswerQ.3 Write Short notes on: Maslow’s theory of hierarchy of needs

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McGregor’s Theory X and Theory Y

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Answer-


Assignment Set -2

Q.1 Define Marketing Channels. What are the various functions of Marketing Channels? Definition

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Various functions

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AnswerMarketing ChannelsMarketing channels ensure availability of goods and services to customers at locations suitable for procurement. While

Q.2 Write short notes on: Internal Supply Chains

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External supply Chains

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AnswerInternal Supply ChainsQ.3 What do you mean by Procurement Cycle? Explain the main steps in Procurement Cycle. Procurement Cycle Steps in procurement cycle

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Answer-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at 8510092683 OR mail at mhanda74@gmail.com Visit us at: www.assignmentsplus.in

ASSIGNMENT


DRIVE FALL 2018 PROGRAM Master of Business Administration - MBA SEMESTER III SUBJECT CODE & NAME MKT302 Consumer Behaviour Assignment Set -1 Q.1 What are the various bases used for positioning according to Crawford? Bases used for positioning

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AnswerBases used for positioning according to CrawfordFeatures refer to objective physical or performance characteristics and are often used to differentiate products. For example, Amazon.com has a unique “I-click” ordering facility. Some automobiles claim “Zero to Q.2 What do you mean by Brand Personality? Explain various dimensions of personality of a brand. Brand Personality

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Dimensions

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AnswerQ.3 Write Short notes on: i. Barriers to adoption of Innovation. ii. Any four factors affecting diffusion of innovation Barriers to adoption of innovation Factors affecting diffusion of innovation Answer-

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Assignment Set -2

Q.1 Explain the factors that inhibit relationship between Beliefs, Feelings and Behaviour. 3 Factors that inhibit relationship between Beliefs, Feelings and Behaviour 7 AnswerFactors That Inhibit Relationship between Beliefs, Feelingsand Behaviour

Lack of consumer involvement – A favourable attitude requires a need or motive before it can be translated into action. Also, attitudes are less likely to influence behaviour for low-involvement

Q.2 Write short notes on: Early adopters 5 Early majority

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Early adopters They represent, on an average, the next 13.5 percent who adopt the new product.  They admire a technologically new product not so much for its features as for its Q.3 Illustrate the classification of Cultural Values. Classification of Cultural Values 10 AnswerClassification of cultural values-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at 8510092683 OR mail at mhanda74@gmail.com Visit us at: www.assignmentsplus.in ASSIGNMENT


DRIVE FALL 2018 PROGRAM Masters of Business Administration - MBA SEMESTER III SUBJECT CODE & NAME MKT303 RETAIL MARKETING Set-I Q.1 Explains the difference between Organized and Unorganized retailing in India. Organized Retailing

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Unorganized Retailing

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AnswerOrganised retail – Includes retailers who operate their business as a professionally managed commercial entity. They have professionally managers running the business, and maintain proper account books as per standards. Examples of organized retailers include Big Bazaar, Star Bazaar. Organized retail in Q.2 Detail the importance of Market Segmentation in Retail Importance of Market Segmentation in Retail

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AnswerQ.3 Explain Michael Porter’s five basic competitive forces Michael Porter’s five basic competitive forces 10 AnswerMichael Porter suggests that there are five basic competitive forces, which influence the state of competition in an industry. He calls the ‘structural determinants of the intensity of competition’, which collectively determine the profit potential of the industry as a whole. Some industries have a bigger profit potential than others, since keener competition means lower profits. These five competitive forces are


Set-II

Q.1 Define activities of a Merchandiser Activities of a Merchandiser

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AnswerActivities of a MerchandiserQ.2 Explain upcoming tools of IMC Upcoming tools of IMC 10 AnswerUpcoming tools of IMC Event management and sponsoring eventsQ.3 Discuss the components of CRM Components of CRM

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AnswerComponents of CRM-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at 8510092683 OR mail at mhanda74@gmail.com Visit us at: www.assignmentsplus.in DRIVE FALL 2018 PROGRAM MBADS (SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3) SUBJECT CODE & NAME


MKT304-Marketing Research SET-1

Q.1 Explain the types of data collection methods and the components of research Paper Data collection methods Components of research Paper

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AnswerQ.2 Explain the meaning and nature of secondary data and elaborate on the advantages and drawbacks of secondary data. Meaning and Nature 2 Advantages

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Drawbacks

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Answer-

Q.3 Explain comparative scales and its types Explanation of the meaning Explanation of types

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AnswerSET-2 Q.1 Explain style and layout of a report Style of a report

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layout of a report

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Answer-

Q.2 Analyse the steps involved in hypothesis testing. Answer-

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Q.3 Write short notes on: a) Internal report system b) Marketing intelligence system

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c) Marketing research system

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d) Geographic Information System

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Answer-

SMU MBA SOLVED ASSIGNMENT FALL 2018 Call at 8510092683 OR mail at mhanda74@gmail.com Visit us at: www.assignmentsplus.in

3RD SEMESTER SMU MBA SOLVED ASSIGNMENTS FALL 2018 CALL AT 8510092683  

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3RD SEMESTER SMU MBA SOLVED ASSIGNMENTS FALL 2018 CALL AT 8510092683  

SMU SOLVED ASSIGNMENTS, SMU MBA ASSIGNMENTS, SMU ASSIGNMENTS, MBA SOLVED ASSIGNMENTS,SEMESTER 3, FALL 2018 Call at 8510092683 OR mail at mha...

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