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Manual de normas Monika Habrzyk 2011


1.introdução

2.indice

The corporate image says a lot about the brand, the strong one can make a good impression on the public and partners. It is important therefore, that maintain a strong corporate identity on all internal and external documents and materials. It makes easier for customers to identify the brand. This corporate identity manual is designed to help apply the corporate identity correctly and try to regulate the use of the Bookateria mark in several supports and uses.

introdução indice concepção marca logo basic version supplementary forms construction of logo exclusion zone behaviors in monochromatic backgrounds behaviors in patternd backgrounds unacceptable identity deviations cor codification of brand creation a pattern tipografia pictogramas estacionário acessórios


3.concepção

4.marca

The library in traditional sense is a collection of books for common use, an institution lending books and providing information. The most important features of library should be quickness in finding books we need and their availability. Our society become more mobile and lifes faster, so you cannot spend a time for waiting, while you need to find something urgent. I would like create place more accessible and user-friendly than rather stiff libraries. I believe that by a combination of library with cafeteria will make a new and interesting quality. People will be able to spend time in more interesting way. It is a fusion of two different places with fast service where you can have a bite to eat or drink coffee and read book during the day. As a result of merge these both places, will be advance human interaction. The Bookateria is a company giving a access and sharing books in digital formats on site and serving snacks. Is a combination of reading room and cafeteria localized in cities center, near to universities/ schools/ bussiness spaces and commercial centers. The name is fusion two words book and cafeteria. Logo shaped like a butterfly was created by connecting two letters:

>

>

but as well it resembles opened book and two cups of coffee thus, refers to two symbols important for this place.

+

>

+

>


5.logo

Basic version This is the preferred verison of the Bookateria identity which consists of a logo and a signature in one line below.

Supplementary forms The identity variations are provided to facilitate the needs of different graphic situations and formats.

snack & book

snack & book


Construction of logo 7x

3x

x

3,5x

7x

sygnature

3x

Measurement used in the logo construction is derived from the typography of the signature. The unit of measure is “x� equal to the size of letter B.

1,5x x

logotype

Exclusion zone exclusion area 2x

It is an area of clear space that surrounds the logo. No other text or graphics can appear here. This is to make sure that other elements do not affect the visual impact of the logo mark.

2x

logo area x

logo


logo

Behaviors in monochromatic backgrounds The positive and negative versions have a white and black backgrounds, for to ensure that the brand commnication as effectively as possible.

snack & book

snack & book

black 25%

snack & book

snack & book

black 50%

snack & book

snack & book

snack & book

snack & book

snack & book

snack & book

black 75%

black 100%


logo

Behaviors in patternd backgrounds

snack & book

snack & book

snack & book

snack & book


logo

Unacceptable identity deviations These are things that should never be done with the identity under any circumstances.

Bookateria change the signature font

stretch or distort the logo or signature

do not outline any part of the identity

rotate the identity

do not use thick patterned stroke

do not use patterned logo without stroke

snack & book

snack & book

snack & book


6.cor

CodiďŹ cation of brand 0%

85%

C M Y K

50 70 75 70

R G B

60 40 20

R G B

160 C 35 220 M 0 220 Y 15 K 0

R G B

255 C 0 210 M 15 Y 100 0 K 0

100%

R G B

120 C 10 75 M 50 Y 100 0 K 60

R G B

C 0 220 M 110 0 Y 20 110 K 5


cor

Creation a pattern Presented patterns are result from the logo multiplication in its three basic colors.

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7. tipografia

Tipo principal

Tipo secundário

snack & book

Tipo principal

Skia Regular ABCDEFGHIJKLMNOPRSTUWXYZ abcdefghijklmnoprtuwxyz 0123456789

Tipo secundário

Helvetica Neue Ultralight ABCDEFGHIJKLMNOPRSTUWXYZ abcdefghijklmnoprtuwxyz 0123456789


8.pictogramas

>

>

>

livros

cafeteria

zona de chรก

livraria

cafeteria

reservas

sala de chat

serviรงo

mulheres

homens

pastelaria

sala de leitura

restaurante

fumadores

snack bar

sala de chat


9.estacionรกrio

snack & book Bracka Street 13 22-000 Cracow (0-12) 276 14 71 www.bookateria.com

letterhead business cards envelope bookmark cd staff card table number pendant pin pen

snack & book

snack &

book

Bracka Street 13 22-000 Cracow (0-12) 27 www.bo 6 14 71 okateria .com monday tuesday y wednesda thursday friday saturday day sun

k

snack & boo

reservation

Svenja Tiger

serviรงo

10 table


10.acess贸rios


FBAUP Faculdade de Belas Artes Universidade do Porto

Design II Professor Ant贸nio Queir贸s

Bookateria - manual de normas  

manual created in the design classes in faculdade belas artes universidade do porto

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