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Pa r t n e r s h i p. P e r f o r m a n c e .

Av i s o n Y o u n g H o u s t o n Marketing Initiative


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Social Media Fast Facts The fastest growing segment of social media users is now adults aged 45-54. 55% of this age group now have a profile on at least one social network. 82% of buyers say they trust a company more when its senior leadership team are active in social media. 97% of business executives have used LinkedIn. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually.


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Social Media ManagemenT

LinkedIn, Twitter, Facebook, Google+

Tools used to effectively manage social media • HootSuite • Sprout Social • Engagor These online software programs have comparable features in that they allow for management of publishing posts across multiple social media platforms and provide some level of reports and analytics.

Components of Managing Social Media 1. Monitor 2. Effective Publishing 3. Reports & Analytics: Social mentions, sentiment analysis, trending topics, top influencers, reach, demographics 4. Team Collaboration 5. Content Creation


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CUstom content Creation

Blogs

Create weekly blog entries on relevant topics to be published on the Avison Young blog and circulated on social media.

News Articles

Interactive Pieces

Generate surveys and simple questionnaires to encourage greater interaction with current and potential clients.

Case Studies

Push relevant news articles to social media platforms seemlessly with programs such as Feedly.com

Working with principals, compile case studies that may be used for future client presentations.

Presentation Templates

Houston Industry Reports

Design cutting edge presentation templates that can be used by brokers and associates.

Place quarterly statistics in creative layouts so that they may be featured and quoted by other content creators.


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success from Content Creation B2B companies that blog generate 67% more leads per month than those who don’t. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. 78% of consumers believe that organizations providing custom content are interested in building good relationships.


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Creating Buzz Press Releases

Submit news to Houston Biz Journal, Houston Chronicle and other local news outlets Submit deals to CoStar, Bisnow, GlobeSt and Real Estate Alert

Posting to social media

Post on individual broker pages and relevant LinkedIn Groups

Networking Events

General CRE events: Bisnow and RealShare Investor/business centric events Targeting international investors: Chamber of commerce events

Community Involvement & Philanthropy

Sponsor sporting/athletic events Office-wide volunteer initiatives

Award nominations AY Hosted Events

Submit to social news hubs: Culture Map, 002 Magazine


Avison Young 2800 Post Oak Blvd. Suite 1950 Houston, TX 77056 Phone 713.993.7700 Fax 713.993.7001 www.avisonyoung.com


Sample AY Brochure