Pa r t n e r s h i p. P e r f o r m a n c e .
Av i s o n Y o u n g H o u s t o n Marketing Initiative
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Social Media Fast Facts The fastest growing segment of social media users is now adults aged 45-54. 55% of this age group now have a profile on at least one social network. 82% of buyers say they trust a company more when its senior leadership team are active in social media. 97% of business executives have used LinkedIn. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually.
Social Media ManagemenT
LinkedIn, Twitter, Facebook, Google+
Tools used to effectively manage social media • HootSuite • Sprout Social • Engagor These online software programs have comparable features in that they allow for management of publishing posts across multiple social media platforms and provide some level of reports and analytics.
Components of Managing Social Media 1. Monitor 2. Effective Publishing 3. Reports & Analytics: Social mentions, sentiment analysis, trending topics, top influencers, reach, demographics 4. Team Collaboration 5. Content Creation
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CUstom content Creation
Create weekly blog entries on relevant topics to be published on the Avison Young blog and circulated on social media.
Generate surveys and simple questionnaires to encourage greater interaction with current and potential clients.
Push relevant news articles to social media platforms seemlessly with programs such as Feedly.com
Working with principals, compile case studies that may be used for future client presentations.
Houston Industry Reports
Design cutting edge presentation templates that can be used by brokers and associates.
Place quarterly statistics in creative layouts so that they may be featured and quoted by other content creators.
success from Content Creation B2B companies that blog generate 67% more leads per month than those who donâ€™t. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. 78% of consumers believe that organizations providing custom content are interested in building good relationships.
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Creating Buzz Press Releases
Submit news to Houston Biz Journal, Houston Chronicle and other local news outlets Submit deals to CoStar, Bisnow, GlobeSt and Real Estate Alert
Posting to social media
Post on individual broker pages and relevant LinkedIn Groups
General CRE events: Bisnow and RealShare Investor/business centric events Targeting international investors: Chamber of commerce events
Community Involvement & Philanthropy
Sponsor sporting/athletic events Office-wide volunteer initiatives
Award nominations AY Hosted Events
Submit to social news hubs: Culture Map, 002 Magazine
Avison Young 2800 Post Oak Blvd. Suite 1950 Houston, TX 77056 Phone 713.993.7700 Fax 713.993.7001 www.avisonyoung.com