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All Time Low Subscription Box Key Messages

1. Young music fans are reviving the idea of collecting merchandise and memorabilia. - Yearly vinyl sales are up to $416 million as of April 2016, the highest they’ve been in 28 years. Vinyl is responsible for 30% of all physical units of music in 2015. -

A growing trend is selling items such as coffee/coffee cups, pins/patches, hats, and even blankets. Fans want more than just a tshirt they can get from any music store.


All Time Low’s subscription box provides fans with unique items they won’t find anywhere else, even their webstore.

2. The All Time Low Subscription Box contains items you won’t get anywhere else. - All items are exclusive to the box, such as: vinyl pressings, never seen before photos/artwork, never heard before demos, pins/patches, and more. -

This means fans no longer have to hunt down rare items later for a higher price tag.


For $20 a month the value cannot be matched. This will save the fan hundreds of dollars later when the items go up in value.

3. The All Time Low Subscription Box makes it easy for fans to accumulate exclusive and unique merchandise items over time for one low price each month. - Fan will be charged $20 on the first of every month, and are free to cancel at any time. 6-month and 12-month plans are also available to pay up front. -

Depending on the item value, the box may contain 1-3 items each month.


The box will launch on All Time Low’s webstore in mid-November to prepare for the holidays.

4. The All Time Low Subscription Box is holding a “Golden Ticket” contest with the first month’s box.


The golden ticket will be found in one lucky subscribers January box.


This ticket is a free pass to All Time Low shows for life, along with exclusive one-on-one meet and greets and a prize pack of merchandise.

Key Messages  
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