STUDENT TRAVEL Guide to Selling to Educators
STUDENT DISCOVERIES? Teacher Infused. Student Inspired. For more than 80 years, the Globus family of brands has been telling the stories behind the world’s most extraordinary destinations. Through Student Discoveries, we bring this experience to life for student groups. Student Discoveries is an alternative to traditional educational travel options. Our vacations are 100% inﬂuenced by educators, infused with “World-Class Moments” that can be easily tailored to the classroom curriculum. And because we’re the Globus family of brands, we do it all with a special service touch and at a very competitive price. We are proud to offer unparalleled sales and marketing support to help you, our valued agent, sell to this growing student travel market.
MARKET SIZE. The student travel market represents one of the largest segments of the leisure travel industry. Students travel with many different organizations, including class trips, school sports teams, bands, choirs, churches, and on volun-tourism trips. Menlo Consulting Group estimates the total potential market for school-sponsored educational trips to be approximately 8.9 million children in 6.7 million households. This is too large of a market not to be part of your agency’s travel portfolio.
of students between the ages of 12–18 travel on at least one non-family overnight trip each year.*
RESILIENCY. This market has been known to be more resilient during economic ﬂuctuation since many athletic teams, performance groups, and classes travel regularly as part of their education. Parents are willing to spend money for their children to learn more about the world around them while traveling with their teacher and classmates. LOYALTY. Student groups are loyal to their travel provider once they’ve had a good experience. Travel agencies that understand student travel typically have multiple student groups and many repeat customers.
*Research performed by the Student and Youth Travel Research Institute
STUDENT DISCOVERIES APART? Inspired Itineraries. Combining our expertise with input from educators and students, we are introducing new itineraries to the top-selling student destinations and adding a twist—enhancing the curriculum and bringing to life educational moments. Best of all, they are created with the student in mind. See this new line-up at www.globusfamilypartner.com. World-Class Moments. Special educational experiences within each program are designed to match class curricula in Social Studies, Math/Science, and Language Arts. Each program contains World-Class Moments that ﬁt the following themes: Who’s Who: Each student is equipped with a card containing an outline of a person, place, or event highlighted in the itinerary. The student will either do a presentation about the person, place, or event during the group’s time on tour or they will use this information to go through an attraction and learn about the chosen subject. Flash Forward: Students ﬂash forward into their future career path with a behind-the-scenes look at what a typical day is like in some of the coolest jobs imaginable. Scientists, broadcasters, and musicians, just to name a few. Cultural Cuisine: Students learn about the history and culture of a region through cuisine. Each city has different ethnic neighborhoods that add character, culture, and history to the region. Footsteps of Legends: The Program Director or Local Guide will talk about the historical events of a legend in history as students retrace the footprints of history during their walking tour. Or role players dressed in historical costume will recount history as it took place from their perspective. Active Learning: The world around the students is brought to life with Active Learning. Activities such as Math Challenge, Transportation Nation, or a Scavenger Hunt will be provided to make a city sightseeing tour or admission to a museum more entertaining and interactive for students.
Experienced Program Directors. We set very high standards and dedicate a lot of time and effort to selecting Program Directors. Our Program Directors are some of the most experienced in the business, averaging almost 150 vacations each. Multilingual and highly educated, these professionals are dedicated to delivering an unforgettable travel experience.
STUDENT DISCOVERIES? POWERED BY THE GLOBUS FAMILY OF BRANDS. The Globus family of brands is one of the world’s largest and most experienced domestic and international Tour Operators. Thanks to over 80 years of travel experience, high attention to detail, and constant reﬁnement of our itineraries and procedures, we can deliver a trip of a lifetime, every time. Customized Service. Your group will enjoy the same high-quality tour expected from the Globus family of brands, but with the added beneﬁt of an itinerary uniquely designed for the speciﬁc needs of your group. When you request a custom itinerary, your custom tour consultant will contact you to discuss the trip in more detail. We go above and beyond to ensure that the pace of the tour is right and that all “must-see” attractions are included. Educational Experience. We have provided thousands of students with many types of travel experiences, each one customized to the student group’s unique needs. Safety & Security. The Globus family of brands has the experience and reputation parents can trust. You can assure parents and educators that they are traveling with a reputable company that will not only provide the best educational travel experience, but are also committed to the safety of their student. Worldwide Scope. We are truly a worldwide operation with 32 ofﬁces around the world to assist travelers, so you can rest assured that your student groups will always have access to our outstanding customer service. Financial Security. Your student groups will have peace of mind with Globus’ $10 million consumer protection plan while traveling domestically or abroad. Value. Thanks to the Globus family of brands’ buying power, you will get unmatched value when it comes to hotels, excursions, and even your group’s air price. Teachers will ﬁnd they can get all of the service of a Student Discoveries trip for about the same price they would pay doing the arrangements on their own.
STUDENT DISCOVERIES NORTH AMERICA Boston New York City Philadelphia Washington DC
EUROPE Italy London Spain Paris
Groups to target: s .EW 9ORK #ITY 4HEATRE STUDENTS TO EXPAND THEIR TALENTS AND knowledge at Broadway workshops and performances s 7ASHINGTON $# -IDDLE SCHOOL ANNUAL TRIP TO EXPERIENCE THE capital and learn about our nation’s government and history s 0HILADELPHIA (ISTORY CLASSES TO STUDY OUR NATIONS JOURNEY TOWARD independence s ,ONDON ,ANGUAGE !RTS CLASSES TO DELVE INTO %NGLISH LITERATURE and the works of William Shakespeare s 3PAIN 3PANISH LANGUAGE CLASSES TO IMMERSE THEMSELVES IN THE culture and practice language skills s )TALY !RT ARCHITECTURE AND HISTORY STUDENTS TO EXPERIENCE THE classics in person
what’s in it for
Tailored for the Teacher. Each itinerary is customized to the needs of the teacher based on their curriculum. Custom Tour Consultant. We provide a single point of contact internally to customize the trip and assist the teacher with the group from start to ﬁnish. “Get Out There” Teacher FAM Program. Trip Voucher for the teacher to experience our products. Ask your Business Development Manager for details. Teacher Incentive. 1:10 introductory incentive. Book 10 passengers and one travels for free. Single Supplement Waived. Teacher receives a single room at no additional cost.
STUDENT TRAVEL Who are the Key Players? EDUCATOR. The primary focus of the educator is to enhance their students’ education and/or life experience. It is important to speak to the educator about what their students will learn from the travel experience. Educators want to talk with someone who “speaks their language” and understands the dimensions of student travel—itinerary, educational components, fundraising, safety, and security. Time is a precious commodity for educators. Entice the educator to leave the travel details in your expert hands so they can focus on the enrichment of their students and do what they do best—teach. PARENT. One of the key considerations for a parent is the safety and security of their child. They want to know that the Tour Operator the group is using is reputable and that their child will be in good hands. STUDENT. The student is the traveler whose enrichment is what all parties are striving to develop. They are savvy and research destinations and attractions that they will soon be experiencing. They are interested in where they will be traveling, what each day will look like, how much spending money they will need, and what to pack.
of parents believe that “travel is an essential part of their child’s educational experience.”*
Where can you ﬁnd student groups? Use your personal connections with: s ,OCAL SCHOOL TEACHERS s -ARCHING BANDS s 4HEATRE TROUPES s !THLETIC CLUBS
*Michigan State University Research
s #HURCH YOUTH GROUPS
STUDENT TRAVEL When should you approach the educator about travel? s 4HE MOST POPULAR MONTHS FOR TRAVEL ARE SPRING AND EARLY SUMMER s 4HE PRIME TIME TO BOOK TRAVEL FOR THE FOLLOWING YEAR â€“April/May â€“August/September s 'IVE EDUCATORS ENOUGH TIME TO GET THE ITINERARY APPROVED BY THEIR ADMINISTRATORS AND PRESENTED TO the parents
Who is the target market for Student Discoveries? s -IDDLE SCHOOL TEACHERS s 0RIMARILY SUBURBAN SCHOOLS s %DUCATORS WHO TYPICALLY PLAN TRIPS ON THEIR OWN AND COULD GREATLY BENElT FROM YOUR KNOWLEDGE AND EXPERIENCE
What should you bring to the meeting? In order to obtain approval from the school board, the educator will need the following from you: s )TINERARY AND PRICE INFORMATION s #OPY OF 'LOBUS 3TUDENT 'ROUP 0OLICY
s #OPY OF 'LOBUS #OMPANY )NFORMATION
Overcoming challenges s 3CHEDULE A JOINT MEETING WITH THE TEACHER AND YOUR "USINESS $EVELOPMENT -ANAGER s 3HOW THE VALUE OF A COMPLETE 3TUDENT $ISCOVERIES PACKAGE VS PLANNING THE TRIP ON THEIR OWN s 5TILIZE 'LOBUS FAMILY OF BRANDS TOOLS SUCH AS VIDEOS AND MARKETING MATERIALS
How can the Globus family of brands support you? We want you to increase your sales, so we provide you free, convenient marketing and sales tools to assist in your marketing efforts: s #USTOMIZABLE MARKETING MATERIALS s &UNDRAISING IDEAS
s 3AMPLE ITINERARIES s 0HOTO LOGO LIBRARY
To inquire how Student Discoveries can assist you with your student group, please call 888.258.0012 or email email@example.com. To learn more about the Globus family of brands, visit www.globusfamilypartner.com.
Published on Sep 18, 2012
Monica Colonna, Travel Specialist, is available to book large groups for school trips. Plan an educational, fun all-inclusive escorted tri...