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Brand Manual


It retails fashion and lifestyle products and is known for its urban sets used in its ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.


LOGO The logo is logo type and the brand’s initials. I add a unique characteristic to the logo which the font doesn’t include. The lines that go across the letters represents boldest and strength.


COLOR SCHEME

The color scheme for this brand is neutral colors. White, Black and Silver are the main color scheme. The colors represent clasic but bold.


C: 0 M: 0 Y: 0 K: 30

R: 187 G: 189 B: 192

C: 0 M: 0 Y: 0 K: 0

R: 255 G: 255 B: 255

C: 100 M: 100 Y: 100 K: 100

R: 0 G: 0 B: 0


TYPOGRAPHY

The fonts for this brand are CAPTURE IT with some modifications to the original font. This fonts is only used for the logo of the brand. Helvetica Neue is the primary font for all advertisment and all paper related with the brand.


aBCDEFGHIJKLM NOPQRSTUVWXYZ CAPTURE IT

ABCDEFGHIJKLM NOPQRSTUVWXYZ HELVETICA NEUE


TAGLINE BE

YOUNG BE

BOLD

BE

Armani Urbano


IMAGERY



Armani Urbano