It retails fashion and lifestyle products and is known for its urban sets used in its ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.
LOGO The logo is logo type and the brandâ€™s initials. I add a unique characteristic to the logo which the font doesnâ€™t include. The lines that go across the letters represents boldest and strength.
The color scheme for this brand is neutral colors. White, Black and Silver are the main color scheme. The colors represent clasic but bold.
C: 0 M: 0 Y: 0 K: 30
R: 187 G: 189 B: 192
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
C: 100 M: 100 Y: 100 K: 100
R: 0 G: 0 B: 0
The fonts for this brand are CAPTURE IT with some modifications to the original font. This fonts is only used for the logo of the brand. Helvetica Neue is the primary font for all advertisment and all paper related with the brand.
aBCDEFGHIJKLM NOPQRSTUVWXYZ CAPTURE IT
ABCDEFGHIJKLM NOPQRSTUVWXYZ HELVETICA NEUE