E n t r ep r e n eu r
Rob Beck
is great. Luckily, I’ve made a great name for myself globally, things are great and business is booming.” However, Beck is keen to emphasise there are some differences between him and the traditional powerhouses of pick-up. “The thing with Mystery is that he is a pick up artist, and would describe himself as such. Me, I’d describe myself as three things; firstly, a social artist, as I’m interested in seeing improvement in all social situations, which includes the fact that you never see a great social person without plenty of romantically-interested parties. Secondly, a seduction trainer, and, finally, a dating coach. My company and I do all three things, which marks us out as unique in this industry, because this really does play on people’s most personal wants and desires; maybe they want a girlfriend, or maybe they want to play the field a bit, particularly if they didn’t have much success when they were younger. Whatever their reasons, my company and I exists to make them happy.” What represents a happy client for Beck? “People get different experiences from this, and we try to cater it for every different individual. Sometimes our clients see something as a problem, that isn’t really a problem - it’s often deeper routed, where they don’t like themselves very much, for example. And we try to solve that, and that in turn acts as a domino effect, as it were. The main thing is for them to come out smiling, and to start to like themselves. I’ve got five C’s that I teach my clients. They are confidence, congruency, calibration, conviction and courage, and these are found naturally in those people who you see are good with women. We teach our clients to add these characteristics. And that’s without using all of the techniques around how to start chatting to a girl, and how to be a good story teller. These stories and routines are really just training wheels for people to improve themselves, and are just the start of the process to doing all of this naturally.” Does he have favourite clients he has turned around? “I had a client who was 54 at the time, and he came to me as he was bi-polar and couldn’t meet women, and he’d have these massive mood swings, where he’d have one good day, and then one very, very bad day. I trained him personally, no matter what his mood, and on his first training session he met two girls who he was dating them both within a week. And of course it’s best not to
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jump into a relationship with the first girl you meet, and you give yourself more of a chance of meeting the right girl if you play the field a bit first, and eventually he found the right one, who was twenty years younger, one foot taller, and gorgeous! He’s now married and has two lovely kids with her. That took a few sessions, though. The quickest success story I had was a guy in his fifties again, with a bit of disfigurement, and a very strong accent, which was hard to understand. He was deeply unhappy and wanted to play the field after many years of being alone after a failed relationship. I did a couple hours talking, and then we went out to try the theory out in practice, in what we call ‘day game’. We were in Covent Garden, and I gave him a funny line to open a conversation and said to him, ‘go and say this to that good looking girl over there’. So, he went over to her, delivered the line, and she laughed, which he followed up by saying ‘it’s good to see you’ve got a sense of humour to go with your looks, where’s good to get a coffee around here?’, to which she answered, and he replied by saying ‘well I owe you one now, but I haven’t got long, but let’s go for coffee for ten minutes.’ They then disappeared into the coffee house, before walking back towards me half an hour
later. Just when I thought he was going to stop he carried on walking with her, winked at me over his shoulder and walked into the tube station with her, hand in hand. We didn’t see the guy for the rest of the weekend, apart from towards the end of the day at the end of the weekend, when he finally reappeared, grinning from ear to ear. It turns out he’d been holed up in a hotel suite with the girl for the weekend, venturing out only for dinner at a posh restaurant, and she’d told him that he was her soul-mate! ‘Why have you come back then?’, I asked, to which he replied, ‘I looked at the itinerary and this hour’s the sex education bit, and I didn’t want to miss that!’ And, sure enough, after the hour was up, he said goodbye to us all and went back to meet his new girlfriend.” So does the dream-maker revel in his dream-chaser life change-around? “God, yes. It’s what I encourage every single one of my clients to do every day, and it’s my life now. We don’t start living until we start following our dreams - we’re just running around in a never-ending cycle, without ever achieving anything, without having fun. You’ve simply got to do something you’re passionate about, and eventually it’ll pay off - it has to, because you’ll give it one hundred per cent, and you won’t be doing it halfheartedly. You’re giving yourself permission to start living - that’s how I see it.” And, with his dreams firmly chased, what next for the entrepreneur with the midas touch in business and bedposts? “I’ve got a great new product out soon too, which is designed to educate people who do want to self-improve in this area, but can’t fly out to see me. Watch this space as everybody can be better by doing this course, and everybody can improve themselves by doing this. Some people take longer than others, with different problems taking different amounts of time, although I don’t see it as a problem - more as a hurdle to overcome. It’s the next evolution of this industry.” l www.becksterseduction.com