Money Matters 1

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ADVERTISING About Ads and Commercials You can see THEM everywhere; in the streets and on billboards, on TV, in the newspapers and magazines, at sport events, on the Internet and in many more places. They tell you what you should wear, how you should take care of your hair, how to get the nicest skin or the most athletic body, which mobile is the latest, which chocolate is the tastiest etc etc. In short, they tell you how to be in.

Adverts & Commercials Do you like them? Do you believe them? Do they give you ideas? Do you get influenced by them? Do you get this urge: “I must have this!�? Which ones do you remember?

Where did you see them?

Did they influence you? How?

Most of the companies use ads for their products. Advertisements are very expensive. A short television commercial costs thousands of Euro. The company wants these costs back. The company wants YOU to buy the product and thus pay for the advert. On the other hand advertising may have some positive effects. Can you think of some?

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