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Brand Manual green Party of Canada


Welcome

This is a Brand Identity Manual for the Green Party of Canada.. This is a guide for you to know more about us. There are different meanings to different elements, we will explain everything here, so let’s get started!


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About Us Logo Proper and misuse of logo Color Typographic1 Typographic 2 Graphics Extensions 1 Extensions 2 Extensions 3 Extensions 4


About Us

The Green Party of Canada was founded at a conference held at Carleton University in Ottawa in 1983. Under its first leader, Dr. Trevor Hancock, the party ran 60 candidates in the 1984 federal election. The Green Party of Canada is independent of other green parties around the world but remains philosophically aligned with them. The Green Party begins with the basic premise that all life on the planet is interconnected and that humans have a responsibility to protect and preserve the natural world. The Green Party of Canada, like its provincial counterparts in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia, supports green economics, progressive social planning and responsible and accountable governance. Since its inception, the party has been developing as an organization, expanding its membership and improving its showing at the polls. 03


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Logo

The logo design are based on the symbol for the Green Party, which is sunflower, with multiple flowers here, it represent the growing of the Green Party, and with the green circle, that represent the globe.

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green

green

green

green

Party of Canada

Party of Canada

Here is the logo in both color and greyscale version. In smaller sizes logo, we removed the smaller text due to the readibility. 06


Proper and misuse of logo We can show the logo in many different ways, but there are always good and bad side of it, so in this page, we will let you know what is good, and what is bad!

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green

green

GOOD

Placing logo on a clean white background.

green

BAD

Placing logo on a sharp or bright color.

en

gre

BAD

No rotating logo.

GOOD

Placing logo on a light background, 25% PANTONE 365C.

green

BAD

No drop shadow.

green

BAD

No placing logo on image background.

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Color

What color represent the Green Party? Of course, it’s green. But there are still other colors we used beside green, here we show the primary and secondary color that we used, and how we used.

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Primary color

PANTONE 365 C C=41 M=0 Y=78 K=0 R=211 G=232 B=163 Used as header

PANTONE Black C C=1 M=1 Y=1 K=100 R=0 G=0 B=0 Used as text

Secondary color

PANTONE 365 C 25% C=12 M=0 Y=29 K=0 R=225 G=237 B=195 Used as background

PANTONE Yellow 012C 75% C=0 M=3 Y=59 K=0 R=225 G=239 B=126 10


Typographic 1 We used Helvetica type as our coporate fonts. Helvetica is very nice and simple fonts, and easy for our eyes. It’s like a everyday wear for us. Here we will show different family that we used.

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Aa Aa ABCDEFGHIJKLNOPQRU STUVWZ abcdefghjklmnop qrstuvwxyz1234567890

ABCDEFGHIJKLNOPQRU STUVWZabcdefghjklnopq rstvwxyz1234567890

ABCDEFGHIJKLNOPQRU STUVWZabcdefghjklnopq rstuvwxyz1234567890

ABCDEFGHIJKLNOPQRU STUVWZabcdefghjklnopq rstvwxyz1234567890

Regular used as body text

Bold used as highlighting important data

Aa Aa

Obliques used as emphasis certain info in body text

Bold Obliques used as emphasis certain info on header

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Typographic 2 And we used Futura as our online fonts. Futura seems like something different, and since online text are not gonna be really small in size, Futura is going be readable.

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Aa Aa ABCDEFGHIJKLNOPQRU STUVWZabcdefghjklnopq rstuvwxyz1234567890

ABCDEFGHIJKLNOPQRU STUVWZabcdefghjklnopq rstuvwxyz1234567890

Medium used as body text

Medium Italic used as emphasis certain info in body text

Aa Aa ABCDEFGHIJKLNOPQRU STUVWZabcdefghjklnop qrstuvwxyz1234567890

Condensed Medium used as special quoting

ABCDEFGHIJKLNOPQRU STUVWZabcdefghjklnopq rstuvwxyz1234567890

Condensed Extrabold used as highlighting header

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Graphics

Since the Green Party is a political party, and a very serious group, there is not alot of graphic we used. Mostly or the only graphic we used, is the sybol in the logo, and that is the sunflower. But we used it in many different sizes, and different way.

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example 1

example 2

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Extensions 1

Here are some extensions that the Green Party got, firstly here we see a set of letter head, envolpe and business card.

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green Party of Canada

Green Party of Canada PO Box 997, Station B Ottawa, ON K1P 5R1

green Party of Canada

Address: PO Box 997, Station B, Ottawa, ON K1P 5R1

green

Toll-free: 1-866-868-3447 Tel: (613) 562-4916 Fax: (613) 482-4632 info@greenparty.ca

Party of Canada

Eizabeth May

Leader

PO Box 997, Station B, Ottawa, ON K1P 5R1 Toll-free: 1-866-868-3447 Tel: (613) 562-4916 Fax: (613) 482-4632 info@greenparty.ca

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Extensions 2 And here we got the website.

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green Party of Canada

Home

Action

Issues

Your Riding

Recent news

Blogs more

10.03.2009 - Cutting Red Tape to Dam Ri vers and Damn Future Generation s 10.03.2009 - 10:54 Time to Sit Do wn Wit h the Dalai Lama 09.03.2009 - 12:06 Green Party Convention a Huge Succes s 08.03.2009 - 11:47 More Women Needed in P olitics

Upcoming events

more

News

About Us

Contact

Donate

Join Us

Volunteer

Sign Up

Join our leader in def ending our democracy!

ELIZABETH MAY

elizabethmay.com or elizatbet 2>� ���g

- Coffee with Elizabet h May, Windsor, ON - Join Hamilton Greens and Elizabe th May f or breakfast! - Hamilton Book Laun ch: Global Warming for Dummies - Peace River EDA Annual General Meetin g - Green Fundraising Feast Wi th Elizabeth May in Hamilton !

Photos, Videos, Results... - Elizabet2 7�>� '$$( ���

more

vention Speech

- Council Election R esults - Resolution - Speeches and Video s

Issues

more

- Economy - Family - Health care - Environment

A fresh vi ew on democracy 20


Extensions 3 Then we got a lawn sign and billboard.

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Be a Green P arty Candidate

http://www.greenparty.ca

green Party of Canada

green Party of Canada

Glenn

Hubbers

newmarketauroragreens.ca

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Extensions 4 Lastly we got t-shirts and buttons.

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green

turn green

Party of Canada

green s

av e th plan e

et

green

green

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Green Party of Canada Brand Manual  

Green Party of Canada Brand Manual

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