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Are you watching? Influences on an Atenean’s TV Show Preferences By Chino cruz, Ramon Dominguez, Mark Gerona, Ray Lacsamana, Joan Magno, Katharine Joy Nerva & aj sunglao

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mong students from the Ateneo de Manila University, does one’s longest place of residency or gender correlate with one’s TV show preferences? A group from SA 21 section C tackles this interesting problem. The researchers had held assumptions that participants from the province utilize communal televisions and Internet-based methods to access TV shows more than other methods because these students stay at dormitories. The researchers also believed that male and female students have vastly differing preference in TV genres. Thereby to prove or disprove these presumptions, the researchers endeavored the following: to form an overview of the Ateneo community’s methods of accessing TV shows and most watched genres; to debunk correlations between an Atenean’s gender and his or her television show preferences; and to determine or disprove correlations between an Atenean’s longest place of residency, and his or her methods of accessing TV shows and TV genre preferences. To achieve the aforementioned objectives, the research group surveyed a random sample of fifty students from Ateneo de Manila University on April 19, 2011. The researchers have two independent variables: the participant’s longest place of residency, operationally defined as the place where he or she has lived in the longest and demarcated among the provinces, Metro Manila or other counActual Proportion Gender  vs.  Access M F M  % F  % tries; and the participant’s gender. On the other hand, 18 47% 55% there are three dependent variables: methods of accessTorrents 8 6 24% 18% ing TV shows, the participant’s favorite genre, and a Direct  Downloads 4 15 65% 45% frequently watched TV show (an answer provided by Online  (streaming)   11 6 18% 18% the participants themselves). The results are presented Local  TV  (Antennae) 3 26 82% 79% proportionally in percentage (rounded to the nearest Cable  TV   14 2 6% 6% whole number) because of the unequal ratio of males Communal  TV  (Public   1 and females, and of respondents from the provinces, Others Metro Manila and other countries. 0 12% 0% DVD 2 4 6% 12% Overall the data are more or less in line with our File  network  sharing 1 1 6% 3% assumptions. Cable TV is the most utilized method of Friends 1 Actual Proportion accessing TV shows for both genders, with 79% of Gender  vs.  Genre M F M  % F  % female students and 82% of male students using a sub7 12% 21% scription service. There is a notable difference in online Reality  shows 2 21 47% 64% video streams since 65% of males use this method comComedy  &  Sitcoms 8 1 12% 3% pared to only 45% of females. It is evident that male Game  shows 2 0 0% 0% respondents generally have higher percentages than Talk  shows 0 2 12% 6% female respondents; hence males appear to be more Variety  shows 2 6 6% 18% resourceful in finding alternate methods. Moreover, Medical  shows 1 8 12% 24% there is a trend in crime/police/detective shows, comedy Science  Fiction 2 14 41% 42% and sitcoms, and cartoons because these garnered the Crime/Police/Detecti 7 6 12% 18% highest percentages, whereas reality show and medical Travel  &  Lifestyle 2 14 41% 42% shows have lower percentages (a declining trend). A Cartoons  &   7 surprising difference, however, is evident in comedy: Others 1 0% 3% 64% of female students enjoy sitcoms compared to only Advertisements 0 1 0% 3% 47% of male students. The trend in comedies may be afDrama 0 1 0% 3% fected by ongoing television shows, such as the sitcom Food 0 How I Met Your Mother (which is frequently watched Movies 1 0 6% 0% by 16% of the participants). 1 0% 4% Teen 0 The results comparing the dependent variables to Males: n = 17 | Females: n = 33

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What are Ateneans watching?

residency were anticipated. All students equally utilize torrents, while those from the provinces use direct downloads and online streaming more often than Metro Manila students. As the researchers expected, 89% of Metro Manila students watch cable TV compared to only 50% of those from the province. Students from the latter group likely reside in dormitories or rent apartments where cable access is not a primary concern (unlike homes which almost necessitate a cable subscription). As a result, students from the province have more incentive to utilize various methods to access their TV shows. It is also noticeable that respondents from the province enjoy more genre variety than those in Metro Manila. In all genre preferences, the percentage of students from the province who like the particular genre surpasses the percentage of students from Metro Manila. Significant differences are seen in medical shows (33% of students from provinces against 8%), science fiction (42% against 11%), crime/police/detective shows (58% against 35%), and cartoons and animation (also 58% against 35%). This outcome is surprising since only half of the students from the province have access to cable television; hence the data shows that certain limitations are actually incentives for students to be resourceful. The group concludes that one’s methods to access television shows are more influenced by one’s

American Idol, Band of Brothers, Bleach, Breaking Bad, Bum Notice, Chowder, Criminal Minds, CSI, Family Guy, Glee, Gossip Girl, Grey’s Anatomy, Hardball, Hawaii Five-O, House, M.D., How I Met Your Mother, Mara Clara, Master Chef, Modern Family, MTV SEA, Phineas and Ferb, Pilipinas Got Talent, So You Think you Can Dance?, Supernatural, The Amazing Race, The Big Bang Theory, Vampire Diaries, Whose Line is it Anyway?

environment rather than one’s gender. On the other hand, TV preferences are affected by one’s gender and by the milieu surrounding a person. This environment is defined by what is readily available for the students; by this we mean the acessibility he or she possesses and the impact of home and campus influences. The research is far from perfect; thus the group has three recommendations for similar researches in the future. Firstly the researchers were not in control of the number of male and female participants; hence the amount of data from both genders is unequal. There is less data available for the male independent variable than the female variable. These male-and-female discrepancies can be circumvented. Secondly, the questionnaire’s framework is inefficient, and should have been better structured. Details that were not significant to the study were included in the survey. An instance of unused information is the specification of the participant’s city. In addition, respondents may not be familiar with the genres since no definition was provided with the survey. Lastly, the researchers note that since there are only 12 respondents from the province in the sample group (compared to 37 from Metro Manila), the proportional percentage is sensitive to the slightest changes. The one respondent from Saudi Arabia is not taken into consideration because of the sheer lack of data. Therefore future research should control such disparities. Actual Proportion Residence  vs.  Access P MM C P  % MM  % C  % 19 1 50% 51% 100% Torrents 6 5 1 33% 14% 100% Direct  Downloads 4 17 1 67% 46% 100% Online  (streaming)  Videos 8 4 0 42% 11% 0% Local  TV  (Antennae) 5 33 1 50% 89% 100% Cable  TV  (Subscription) 6 1 0 17% 3% 0% Communal  TV  (Public   2 Others 1 0 8% 3% 0% DVD 1 3 0 17% 8% 0% File  network  sharing 2 2 0 0% 5% 0% Friends 0 Actual Proportion Residence  vs.  Genre P MM C P  % MM  % C  % 6 1 17% 16% 100% Reality  shows 2 21 1 58% 57% 100% Comedy  &  Sitcoms 7 2 0 8% 5% 0% Game  shows 1 0 0 0% 0% 0% Talk  shows 0 3 0 8% 8% 0% Variety  shows 1 3 0 33% 8% 0% Medical  shows 4 4 1 42% 11% 100% Science  Fiction 5 13 1 58% 35% 100% Crime/Police/Detective 7 5 0 25% 14% 0% Travel  &  Lifestyle 3 13 1 58% 35% 100% Cartoons  &  Animation 7 Others 0 0 8% 0% 0% Advertisements 1 1 0 0% 3% 0% Drama 0 1 0 0% 3% 0% Food 0 Movies 0 1 0 0% 3% 0% 1 0 0% 3% 0% Teen 0

Province: n = 12 | Metro Manila: n = 37 | Other countries: n = 1

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SA21-C Appolonio