NETWORK. AUDIO. VIDEO. CONTROL.
Grand Production Console
mc2 96 national Sales & Marketing Director, Chris Axford have known DATATON for a number of years, and although it has a distributor in Dubai, it doesn’t have the ability to demonstrate the products, so the company was very happy to get involved. The Swedish manufacturer has furnished the Experience Centre with WATCHOUT, WATCHPAX 4, WATCHPAX 2 and WATCHMAX systems for 3D video mapping and content delivery. The distributor in the region, Prolab, also provides support with content for the 3D mapping and technical support for the Dataton products. Other partners include: Interesting AV, which provided the holographic display; VIOSO, a company offering software equipment to help 3D mapping; Manning Enterprises, Digital Projection’s preferred partner for the provision of technical solutions throughout the region; and iBS TEMPEST Lighting with its environmental projector enclosures. Along with the eco-system partners, Digital Projection also has a new service partner for the region, e-flex LLC, which joins the current European network of service centres. The Experience Centre will be used for a number of purposes, as Tim explained: “We will be doing individual demonstrates for those who need that for a particular project. Our partners will do the same with their customers too. We’ll also be doing focus
groups along the lines of ‘look and learn’ and ‘agnostic training sessions’, which won’t necessarily be ‘come and see our projector’ but more in the realms of ‘would you like to learn how 3D mapping is done?’ We’ve got plans for the rest of the year, which I’m hoping will keep this place busy.” Tim is hoping to reach people and companies across the Middle East - including Saudi Arabia, Kuwait, Qatar, Bahrain, Doha and Iran - and will be inviting them to the Experience Centre as and when projects come up. So far, Digital Projection has had a very enthusiastic response to the new facility, and as the nature of the space is for it be flexible, equipment can be swapped out, updated or added to, as and when required. This was actually purposeful with the design as Tim concluded: “Even in the time I’ve been working in the industry the technology has changed, but it’s never changed more dramatically than in the last 18 months. That was when we launched laser, prior to that, we were all selling lamp based projectors but now laser technology has taken over rapidly, 4K is there rapidly too and there’s lots more on the drawing board.” If you’re in Dubai and can arrange a visit to the Experience Centre, I’d highly recommend it. Watch this space for further updates. www.digitalprojection.com
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The July/August 2017 issue of mondo*dr is now available to read online here.