92 VENUE - T H E AMERICAS
SILVER FOX JUAREZ, MEXICO THE AMERICAS
Consisting of three separate venues, Silver Fox was certainly an intriguing and challenging project that required real creativity. Based in the north Mexican area of Juarez, Chihuahua, the Silver Fox Classic, Silver Fox Fuel and Silver Fox Terrace have a distinct, individual aesthetic, which had to be taken into consideration by Adimsa, which undertook the project. www.mondodr.com
Attracting a varied clientele, from young party-goers through to older, sophisticated diners, the Silver Fox is well designed with stylish interior quirks that are specifically tailored to the different audiences. So, to go along with this, the management at Silver Fox decided that a technical upgrade was needed to match. Adimsa, which is a Mexico-based lighting, audio, video and special effects installer, was tasked with bringing the Silver Fox venues to life after being recommended by ADJ - and it soon set about revamping technical setup. “To begin with the design process, we had to see what was already in place and what the plans were for the rest of the project,” explained Juan Hernandez, Architect at Adimsa. “They already had the concept for the Silver Fox Classic, therefore we only had to do the light and audio design. However, Silver Fox Fuel and Silver Fox Terrace were a different thing - we had to create the concept and design from scratch.” First up for Juan and Adimsa’s CEO Edson Rivera, was Silver Fox Classic - a stylish lounge bar and restaurant that caters to a refined audience. With a delicious dinner menu and quiet
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